Hulu

By Caroline Soss
Photo courtesy of: [1] www.crunchbase.com

Photo courtesy of: [1] www.crunchbase.com

ADDRESS

12312 West Olympic Boulevard
Los Angeles, CA 90064 [2]

CONTACT

Phone (310) 570-4700
Website www.hulu.com
Twitter @hulu

PROFILE

Hulu is an over-the-top video service provider streaming on-demand programming from NBC, ABC, A&E, AMC, FOX, The CW, MTV and more.

Hulu offers advertisement-supported free programming with limited commercial interruption on its website Hulu.com. Regular advertisers include Johnson & Johnson, McDonald’s, Microsoft, GEICO and Target.

[4]vulture

Photo courtesy of: [4] www.vulture.com

For a monthly fee of $7.99, Hulu Plus subscribers can stream unlimited premium and exclusive content from any Hulu+ enabled device. These devices include smart televisions, game consoles, smartphones/tablets and media players like Apple TV and Roku [3].

Hulu delivers over 70,400 hours of video from 514 different content partners [5]. Hulu streams popular TV shows such as FAMILY GUY, SCANDAL, THE VOICE, PARKS AND RECREATION, SATURDAY NIGHT LIVE, THE DAILY SHOW WITH JON STEWART [6] and more than 800 films from The Criterion Collection [7].

Photo courtesy of: [6] www.hulu.com

Photo courtesy of: [6] www.hulu.com

Hulu also produces its own original content like DEADBEAT, EAST LOS HIGH, THE AWESOMES and THE HOTWIVES OF ORLANDO [8].

Watch Hulu’s promo for their 2014 Originals here. Video courtesy of: [9] www.hulu.com.

Hulu.com was launched in 2008 as a joint venture between Comcast’s NBCUniversal and News Corporation [10]. Today, NBCUniversal, The Walt Disney Company’s Disney-ABC Television Group and 21st Century Fox’s Fox Broadcasting Company together own Hulu’s online subscription service [11].

As of February 2014, Hulu reported more than five million Hulu+ subscribers and thirty million monthly free service users [12] with over four billion videos streamed in 2013 [13].

KEY EXECUTIVES

CEO Mike Hopkins, photo courtesy of: [14] www.engadget.com

CEO Mike Hopkins, photo courtesy of: [14] www.engadget.com

Last October, Hulu replaced its acting CEO with Mike Hopkins, former President of Distribution at Fox for five years [14]. Within weeks of joining the company, Hopkins hired Disney’s Elaine Paul as CFO [11]. In February 2014, Hopkins hired NBC’s Peter Naylor as SVP of Advertising Sales [13] and Sony’s Tiam Lim as Chief Technology Officer [12]. In March 2014, Disney’s Tim Connolly joined the company as Head of Distribution [15]. In April 2014, Warner Bros.’ Craig Erwich was hired as Hulu’s SVP and Head of Content [16].

FINANCIALS

Hulu is a privately held company and not required to publicly release its financial information. However, CEO Mike Hopkins reported Hulu earning one billion dollars in annual revenue at the end of last year [17]. In 2013, Hulu’s owners (Comcast, Disney and 21st Century Fox) also dropped offers to sell Hulu and instead invested $750 million dollars into the company [11].

Photo courtesy of: [18] www.techcrunch.com

Photo courtesy of: [18] www.techcrunch.com

FOCUS IN THE U.S.

In February 2014, Hulu sold its Japanese subsidiary to Tokyo-based Nippon Television Network Corporation. Since 2011, Hulu had streamed 13,000+ videos from fifty different American and European content providers to Japan. While Hulu will continue to make its content and brand available for use by Nippon TV as well as provide infrastructure service to the Japanese company, Hulu will focus on the U.S. rather than internationally [19].

MULTI-PLATFORM

Hulu aims to operate on all types of platforms with 50% of Hulu+ subscribers streaming solely on devices [17].

Photo courtesy of: [21] blog.hulu.com

Photo courtesy of: [21] blog.hulu.com

In April 2014, Amazon.com launched Amazon Fire TV – the company’s new set-top box/game console hybrid positioned to replace media players like Apple TV, Roku and Xbox [20].

Amazon Fire TV streams not only Amazon’s own online video subscription service (Amazon Prime) but also partner on-demand services, including Hulu Plus. Hulu promises the “most enhanced and updated version of the Hulu Plus Living Room experience on Amazon Fire TV” [21]. Further, Amazon added Hulu Plus to the list of services available through voice search by speaking into the Fire TV remote – making Hulu even easier to utilize on this new platform [22].

NEW CONTENT

Hulu is continuing to grow its content library with both current season television and original programming [17].

Photo courtesy of: [23] blog.hulu.com

Photo courtesy of: [23] blog.hulu.com

In April 2014, CEO Mike Hopkins announced Hulu will be exclusively streaming NBCUniversal-produced THE MINDY PROJECT and Golden Globe-winning comedy BROOKLYN NINE-NINE as well as popular series like KEEPING UP WITH THE KARDASHIANS and TOP CHEF. These high-in-demand hit programs will not be available to competitors Netflix or Amazon Prime, ultimately giving Hulu monopoly control over more content [23].

Hulu also recently acquired the rights to stream ELEMENTARY, the highly rated CBS drama starring Jonny Lee Miller and Lucy Liu [24], and popular CBS classics like THE BRADY BRUNCH and CHEERS.

Photo courtesy of: [25] blog.hulu.com

Photo courtesy of: [25] blog.hulu.com

Hulu is expanding its library of popular TV shows from past decades [25]. This may be a tactic to keep fairly older viewers, who grew up with this content, entertained; 60% of Hulu subscribers fall between the ages of 18 and 49 years old with an average age of 39 [26].

Photo courtesy of: [26] www.hulu.com/advertising

Photo courtesy of: [26] www.hulu.com/advertising

However, the Nielsen Company will continue excluding broadband-only households, a large total of Hulu Plus viewership, in the ratings for the 2014-2015 television season [27].

ORIGINAL CONTENT

Hulu developed twenty original series in 2013 and plans to launch twenty more this year [28]. Hulu’s original shows THE AWESOMES, BEHIND THE MASK and THE WRONG MANS were among the top ten weekly shows watched on Hulu when they aired in 2013 and were all recently renewed for another season in 2014 [17].

New in 2014, Hulu’s original comedy series DEADBEAT, starring Tyler Labine, is receiving strong reviews from Variety, the New York Post and the Philadelphia Inquirer since its premiere [29]. All ten episodes of the show’s first season were uploaded to Hulu on April 9th, 2014, and only hours later DEADBEAT as dubbed “Hulu’s best show yet” [30].

Photo courtesy of: [29] www.hulu.com

Photo courtesy of: [29] www.hulu.com

DEADBEAT follows Kevin Pacalioglu (Tyler Labine), a lazy stoner who can see the dead and becomes a freelance medium to pay his rent, helping ghosts move on to the afterlife by competing in eating contests and proposition their ex-girlfriends.

Watch the DEADBEAT series trailer here. Video courtesy of: [31] www.hulu.com. 

Critics, however, argue that Hulu being owned by television companies may explain why competitor Netflix is still spending so much more than Hulu on original programming [32].

TV EVERYWHERE

In the past year, Hulu has hired 260 new employees to complete a staff of more than 725 members with plans to continue growing the company [17].

As public interest in more convenient Internet TV Everywhere services grows, analysts predict subscribers may more easily authenticate their pay services through a social media account like Facebook or Twitter – a business tactic that may be in Hulu’s near future [33].

SOURCES

[1] Hulu CrunchBase Profile. CrunchBase. RT: 4/18/14

[2] Company Overview of Hulu, LLC. Bloomberg BusinessWeek. RT: 4/18/14

[3] Hulu – About. Hulu.com. RT: 4/18/14

[4] “Streaming Scorecard: Is Hulu Plus Still the TV King?” Vulture. RT: 4/19/14

[5] “Hulu Names Warner Bros. TV’s Craig Erwich Head of Content.” Variety.  RT: 4/18/14

[6] Hulu Popular TV Shows. Hulu.com. RT: 4/20/14

[7] “‘The Great Beauty’ Debuts Only on Hulu Plus.” Blog.hulu.com. RT: 4/19/14

[8] “A New Year With New Hulu Originals.” Blog.hulu.com. RT: 4/19/14

[9] Hulu Promos 2014 Hulu Originals. Hulu.com. RT: 4/20/14

[10] “Hulu Opens to Public.” Hulu.com. RT: 4/18/14

[11] “Hulu Hires Disney’s Elaine Paul as CFO.” Variety. RT: 4/18/14

[12] “A World-Class Builder Joins the Hulu Ranks.” Blog.hulu.com. RT: 4/18/14

[13] “A Big Sales Win – Welcome Peter Naylor.” Blog.hulu.com RT: 4/18/14

[14] “Hulu officially announces its new CEO, former Fox exec Mike Hopkins.” Engadget. RT: 4/18/14

[15] “Hulu Hires Disney’s Tim Connolly as Head of Distribution.” Variety. RT: 4/18/14

[16] “Hulu Original Series Chief Departs Amid New Programming Push.” The Hollywood Reporter. RT: 4/18/14

[17] “A Strong 2013.” Blog.hulu.com. RT: 4/18/14

[18] “The Second Screen Becomes The First Screen: Hulu Says 50% Of Its 5M Subscribers Use Devices Exclusively.” TechCrunch. RT: 4/18/14

[19] “Hulu Says Sayonara, Sells Off Japanese Unit to Nippon TV.” TechCrunch. RT: 4/18/14

[20] “Amazon Fire TV review: the set-top that tries to do everything.” Engadget. RT: 4/19/14

[21] “Hulu Plus on Amazon Fire TV.” Blog.hulu.com. RT: 4/19/14

[22] “Amazon Fire TV’s voice search expands to cover Hulu Plus and Showtime, but not Netflix.” Engadget. RT: 4/19/14

[23] “We’re Flipping Out for NBCU Library Shows Only on Hulu Plus.” Blog.hulu.com. RT: 4/19/14

[24] “Hulu Plus Acquires Subscription Video on Demand Rights for Popular CBS Drama ‘ELEMENTARY.’” Business Wire. RT: 4/19/14

[25] “More CBS Shows Coming to a Hulu Plus Screen Near You.” Blog.hulu.com. RT: 4/19/14

[26] Hulu Advertising. Hulu.com. RT: 4/18/14

[27] “Nielsen Capitulates, Agrees to Withhold Broadband Households from Local Ratings – For Now.” MediaPost. RT: 4/19/14

[28] Hulu Exclusive Series. HuluMovies. RT: 4/20/14

[29] Deadbeat. Hulu.com. RT: 4/20/14

[30] “‘Deadbeat’ Is Hulu’s Best Show Yet.” Flavorwire. RT: 4/19/14

[31] Deadbeat Series Trailer. Hulu.com. RT: 4/21/14

[32] “Netflix has nothing to fear from Hulu’s sad little content expansion.” BGR. RT: 4/20/14

[33] “Hulu’s Original Content Strategy Continues to Progress Steadily.” Adweek. RT: 4/20/14

20th Century Fox

20th_century_fox-25201

CONTACT

Twentieth Century Fox Film Corp
10201 West Pico Boulevard,
Los Angeles, California 90035

www.foxmovies.com
www.foxstudios.com
Phone: (310) 369-1000

KEY EXECUTIVES:

(http://www.theempressofdress.com/2012/12/02/20th-century-fox/)

[10] via The Empress of Dress Blog

 

Mr. Keith Rupert Murdoch, 82 years old
Chairman of the Board and CEO

HIS TEAM  [3]
Mr. Eduardo Echeverria – Senior VP of Latin America
Mr. Michael Peikoff – Senior VP of
Licensing and Merchandising
Mr. Robert Marick – Executive VP

 

BIO

Twentieth Century Fox Film Corporation, better known as 20th Century Fox, is one of the top six world-renowned American film studios. It is a fully-equipped studio with over 17 stages, based out of the Century City area of Los Angeles, California. It is a subsidiary of the major media conglomerate 21st Century Fox as of recent divisional affairs. Major motion pictures from the studio include Avatar, Star Wars, X-Men, and Independence Day. [5]

(http://www.theempressofdress.com/2012/12/02/20th-century-fox/)

[10] via Empress The Dress Blog

HISTORY

20th Century Fox began as Fox Film Corporation, which was started by movie theater chain entrepreneur William G. Fox. He began Fox Film Corporation when he merged his two companies Greater New York Film Rental and Fox Office Attractions Company in 1915, unknowingly creating the foundations of one of the biggest film production companies in American history. Fox Film Corporation eventually merged with Twentieth Century Pictures on May 31, 1935 to become what we know today as The Twentieth Century-Fox Film Corporation, or simply, 20th Century Fox. [1]

20th Century Fox is a subsidiary of the newly established 21st Century Fox. This past June 2013, mega-media distributor News Corporation (founded by Rupert Murdoch in 1979) was split into two separately traded companies; 21st Century Fox and News Corp. The film/media assets (20th Century Fox Studios) went to 21st Century Fox, and the publishing assets went strictly to News Corp. This highly anticipated split was achieved to appease long-term shareholders who were tired of the lesser of the successes, the publishing assets, from weighing down the stock. [4]

 

FINANCIAL SNAPSHOT

21st Century Fox (the owner of the subsidiary 20th Century Fox) is publicly traded on the NASDAQ under the ticker symbol FOXA. As of last week (Tuesday, November 5th) it has been an official quarter since the June 2013 split of News Corporation into News Corp and 21st Century Fox. Since the split, the quarter report reveals that 21st Century Fox profit has experienced a 44% profit loss. Net income for the past quarter was 1.26 billion or 54 cents a share [8] whereas a year ago, it was 2.23 billion or 94 cents a share. This drop may be due the launch of two new cable channels, FXX and Fox Sports 1, however Fox executives recognize their success take time. “We knew going in that building these networks would take a few years, not months, and many of our signature events and programs are yet to be launched” Chase Carey, Chief Operating Officer of 21st Century Fox, said. However in terms of studio revenue, there was a 9% increase to $2.12 billion in the past quarter, partially attributed to the sale of popular TV series New Girl to Netflix and strong movie releases such as The Wolverine and The Heat, although neither compared to last year’s blockbuster Ice Age: Continental Drift. [7]

 

CURRENT NEWS


book_thief_xlg

Via IMP Awards [16]

In Theaters now: 20th Century Fox recently released the young adult film The Book Thief on November 8, 2013, based on the best-selling novel. It tells of the journey of a young adopted girl, Liesel, and her life-changing experiences during World War II in Nazi-occupied Germany. Because of the film’s heavy theme and need to find its niche audience, it is being released gradually. Over opening weekend it was only released in four theaters (two in New York and two in LA), the second weekend it opened in 29 theatres, and its  major release will be November 27, over Thanksgiving weekend. [12] The film ranked #30 in terms of gross total and has made a total of $569,000 thus far, although greater success after its main release is highly anticipated. [11] On the same day The Book Thief was released, another 20th Century Fox motion picture, 12 Years A Slave, took box offices by storm. It is the story of Solomon Northup, a free black man from upstate New York, who is sold into slavery in the antebellum south. The movie is in its 5th week and ranks #8 on top grossing movies on the past weekend. It has made nearly 25 million dollars and is showing in 1,411 theatres. [11]

Past successes of the quarter include the drug trafficking thriller The Counselor (which currently ranks #18 in its 4th week) which has made $16,582,000. Ben Affleck and Justin Timberlake’s Runner Runner came in third in its opening weekend, after Gravity and Cloudy With A Chance Of Meatballs. Although it did not receive much praise from the critics, Runner Runner’s international release helped its numbers greatly. It grossed a domestic total of over 19 million dollars and adding this to its foreign box office totals, the film has earned over 60 million dollars. [14]

runner-runner-poster08

[17] via Chicago Now

Other films released this year include the indie teen romance The Spectacular Now, comedy The Internship, and 3-D animated kids movie Epic. In 2012, 20th Century Fox hits included Life Of Pi, Lincoln, and Diary Of  Wimpy Kid: Dog Days. [13]

 

WHAT’S TO COME?

Walking With Dinosaurs: The 3D Movie and The Secret Life of Walter Mitty will finish out 20th Century Fox’s releases of 2013. For 2014, Devil’s Due, Son of God, Mr. Peabody & Sherman, The Maze Runner, the extremely expensive sequels  X-Men: Days of Future Past, Dawn of the Planet of the Apes, are all in store. [13]

20th Century Fox recently began discussing plans for the creation of a theme park near Miami Florida’s Zoo, after its recent agreement to create one in Malaysia. The plan would consist of 70 acres of a traditional “Orlando-style” amusement park with rides and attractions themed around the studio’s recent hit movies, such as Rio, Ice Age, Life of Pi, and Night at the Museum. There would be a separate 16-acre water park, an expansive hotel, a movie theater (used for Fox film premiers), a concert hall, a shopping strip, and a sports park. The cost of the park is 1 billion dollars, although Fox is only looking to pay $800 million of it, and hopes Miami-Dade County can fund the rest. Although nothing is finalized yet, Fox projects a dual-phased opening, one in 2018 and one in 2020. [15]

SOURCES:

[1] The Studio Tour – Fox Timeline

[2] 20th Century Fox – Directory of Services

[3] BusinessWeek FOXA – Private Company Information

[4] Paid Content Article – News Corporation Split

[5] Fox Studio Chart – Box Office Mojo 

[6] IMDb The Book Thief

[7] News Corporation Split via The Guardian

[8] FOXA Stock graphs on MarketWatch.com

[9] Kell, John. Market Watch: 21st Century Fox profit drops 44%; Sales Gain

[10] Photos via Blog The Empress of Dress

[11] Box Office Mojo – Fox Weekend Chart Movies

[12] Background on The Book Thief via Yahoo! Entertainment News

[13] www.foxmovies.com – Fox main website

[14] IMDb Page – Runner Runner  

[15] Munzenreider, Ken. 20th Century Fox Has Plans for Major Theme Park Near Zoo Miami via miaminewtimes.com  

[16] The Book Thief Photo via IMP Awards

[17] Runner Runner Photo