Focus Features

Posted on December 1, 2014 by jepflieg

by John Pflieger

[21] Focus Features Logo

Focus Features is a film production and distribution company that serves at the art house film department of the NBCUniversal brand. Started in 2002, Focus Features is currently run by CEO Peter Schlessel, who took the helm in late 2013 after Focus and the FilmDistrict merged in 2013 [1]. Focus Features has had great success over the last 12 years with critically acclaimed releases like Brokeback Mountain, Dallas Buyers Club, and Lost in Translation just to name a few. The former being the most successful Focus Feature production to date, grossing $83 million and receiving 3 Academy Awards and receive nominations for 5 more along with a slue of other awards [2][3].

Financials

Catering usually to more specific audiences then some of the major production house, Focus Features is currently ranked 12^th for top grossing production companies in the 2014 year, with a total gross of $104 million, which puts them in control of 1.1% of the current market share [4]. Though falling short to its 5^th ranked older brother Universal Pictures, the smaller production company has managed to sustain an average gross of $8.7 million per release over the course of its 11 releases in 2014 [4][5]. With award season approaching, Focus has the potential to see continued growth in revenue through the beginning of 2015. With Oscar buzz surrounding actor Eddie Redmayne of Focus Features most recent release The Theory of Everything, a nomination for best actor has the potential to increase revenue by about $600,000, where a win in the category could yield nearly $6 million in increased revenue[6][7]. Though Focus is only responsible for a small portion of NBCUniversal’s $1.4 billion filmed entertainment revenue, the small production house continues to boast impressive figures[8].

Recent Releases

“The Theory of Everything “

[22] The Theory of Everything Poster

The biographical film chronicles the life of astrophysicist Stephen Hawking as he fell in love with his wife Jane, explored the science of universal time, and struggled with the debilitating neurological disease of ALS [9]. Eddie Redmayne, who plays Steven Hawking, has already been labeled by Variety as one of the main contenders for the Best Actor Academy Award[6]. The film, which opened November 7^th in a limited release to 5 theaters grossed $208,763 and continued to succeed as it hit a wide release November 26^th in 802 theaters and grossed slightly over $5 million in its wide release opening[10]. As of December 1^st the film has grossed $9.6 million and has the potential to see continued success as the holidays and award season approaches[10].

“Kill The Messenger”

[23] Kill The Messenger Poster

A political thriller starring Academy Award nominated actor Jeremy Renner, tells the story of journalist Gary Webb, who stumbles across a dark story that involves drugs and government cover-ups[11]. The film opened October 10^th in 374 theaters and grossed $941,809 in its opening weekend. At its widest relapse the film was only in 427 theaters and to date has only grossed $2.4 million, having been stifled by the Buena Vista release of “Alexander and the Terrible, Horrible, No Good, Very Bad Day” which was release the same day and saw far greater success[12][13].

“The Boxtrolls”

[24] The Boxtrolls Poster

This family film tells the tail of an adventure of a group of unique creatures as they raise an orphan and fight for their lives in an effort to thwart their local town villain[14]. This film has been the most successful release for Focus Features this year having grossed nearly $50 million. The feature opened September 26^th 3,464 theaters and gross $17.2 million, which accounted for 34.9% of the films total gross domestically[15]. The film went on to gross $56.2 million worldwide, making a total of $105.7 million, which is a huge success not only for Focus Films, but also for the small Oregon based stop-motion animation house Laika Studios, which carried out the animation for “The Boxtrolls.”[15][16] The small animation studio also produced “ParaNorman” and “Coraline” for Focus Features, which are both in Focus Feature’s top 5 for most successful domestic grossing films[5]. Only days after the opening of “The Boxtrolls”, Focus Features signed an agreement with Laika to work with them on 3 more feature length films[17]. This agreement proves to be especially wise when looking at the fact that all three of the films that Laika and Focus have teamed up on have grossed over $100 million world wide, making them highly profitable[17]. There is still room for more success in the coming months, seeing that “The Boxtrolls” received 13 nominations in this years Annie Awards, and is only expected to receive more nods as award season get underway[18].

Upcoming

Focus Features consistently releases 10-12 films a year, making them a highly productive production house for the scale of their operation[5]. As of now, Focus has announced a few new projects that will be coming up in 2015 which will have the potential to make quite a splash in the market place in the upcoming year.

[25] 50 Shades of Grey Poster

One of the more anticipated Focus Features releases of 2015 is the adaptation of the novel 50 Shades of Grey. The popular 3 part book series will be treated as a trilogy by focus and will follow the saga of the novels quite closely. The film is scheduled to be released on Valentines Day, offering an interesting option for holiday viewing[19].

[26] Black Sea Poster

Another highly anticipated 2015 Focus release is the upcoming release starring Jude Law, “Black Sea”. The apparent action movie casts Law as a submarine captain who is working with a team of Russian and English crew members to salvage Nazi gold in a sunken U-boat. The film is scheduled to be released January 23 of 2015[20].

Future of Focus Features

The future for Focus Features appears to be very bright. With a recent 3 film deal with Laika Studios, this is a air of optimism, because with the success of the studio’s earlier films, we can only assume that with the proper marketing and distribution the next 3 should be just as successful. Also with the “50 Shades of Grey” series on the horizon, there are multiple prospects for continued growth. As we see the success of Comcast and NBCUniversal and their continued growth, the potential for the expansion of Focus Features is exponentially increased.

Citations:

1. Focus Features Announces More Key Senior Hires, hollywoodreporter.com, RT; 12/01/14

2. Brokeback Mountain, Boxofficemojo.com, RT: 12/01/14

3. Brokeback Mountain Awards, imdb.com, RT: 12/01/14

4. Studio Market Share, Boxofficemojo.com, RT: 12/01/14

5. Focus Features, Boxofficemojo.com, RT: 12/01/14

6. Contender: Lead Actor Preview, Variety.com, RT: 12/01/14

7. How Oscar Nominations Affect the Box Office, Businessinsider.com, RT: 12/01/14

8. Comcast Earnings Release, cmcsk.com, RT: 12/01/14

9. The Theory of Everything, Rottentomatos.com, RT: 12/01/14

10. The Theory of Everything, Boxofficemojo.com, RT: 12/01/14

11. Kill the Messenger, Rottentomatos.com, RT: 12/01/14

12. Kill the Messenger, Boxofficemojo.com, RT: 12/01/14

13. Alexander and the Terrible, Horrible, No Good, Very Bad Day, Boxofficemojo.com, RT: 12/01/14

14. The Boxtrolls, Rottentomatos.com, RT: 12/01/14

15. The Boxtrolls, Boxofficemojo.com, RT: 12/01/14

16. Laika Studios, Laikastudios.com, RT: 12/01/14

17. Focus Features, Laika Ink Three-Film Pact, hollywoodreporter.com, RT; 12/01/14

18. Boxtrolls leads Annie Award nominations, bbc.com, RT; 12/01/14

19. 50 Shades of Grey, fiftyshadesmovie.com, RT; 12/01/14

20. Black Sea, focusfeatures.com, RT; 12/01/14

21. Focus Features Logo, thewrap.com, RT; 12/01/14

22. The Theory of Everything Poster, imdb.com, RT; 12/01/14

23. Kill the Messenger Poster, imdb.com, RT; 12/01/14

24. The Boxtrolls Poster, imdb.com, RT; 12/01/14

25. 50 Shades of Grey Poster, imdb.com, RT; 12/01/14

26. Black Sea Poster, imdb.com, RT; 12/01/14

CBS Films

Posted on October 5, 2014 by rkraiche

 by Rebecca Raichek

11800 Wilshire Blvd, Los Angeles CA 90025

Company Overview

CBS Films is a film company that is owned by CBS Corporation and produces, distributes, and acquires feature films. Created in 2007, CBS Films is a small production company who release about four to six films every year that consist of various different genres [1]. CBS Films are always on the lookout for new quality films regardless of genre, and generally focus on the production of smaller films since they are more agile and adapt to the market place says Vice President of Communications Grey Munford [2]. CBS Films looks to make good movies that are able to find an audience. Showtime and CBS help with the financing of the films, and the showcasing and syndication as well. Because CBS is good at putting premium content out, CBS films are able to reach their intended audience. They gain viewers through less of a traditional promotional and advertising way, but are still equally as successful as the big studios [2].

Key Executives

Terry Press: President

Terry Press source: cbsfilms.com/about

Reid Sullivan: Chief Financial Officer

Reid Sullivan source: cbsfilms.com/about

Scott Shooman: Executive Vice President Acquisitions and Co-Productions

Scott Shooman source: cbsfilms.com/about

Steven Friedlander: Executive Vice President Theatrical Distributions

Steven Friedlander source: cbsfilms.com/about

Financials

Since CBS Films was established in 2007, they have released 17 movies that have earned a total gross income of $321,882,427 [3]. The top earning movie was Last Vegas with $63,914,167, followed by The Woman in Black with $54,333,290. In the first quarter of 2014, the Entertainment sector of CBS Corporation which includes CBS Films earned $457 million which was a decrease for the first quarter in 2013 which was $480 million [4]. In the third quarter of 2014 which is the most recent, the Entertainment sector of CBS corporation earned $335 million which was a decrease from $431 million in 2013 [4].

Upcoming/Current Projects

Currently, CBS Films has one film in theaters and one that is coming out in February. In July 2014 CBS Films acquired the U.S rights to the British film Pride after it debuted at the Cannes film festival. Pride is a film about the true story of a gay and lesbian activist group in London supporting the national union of mineworkers strike. It stars Bill Nighy, Imelda Staunton, Dominic West, Paddy Considine, and is directed by Matthew Warchus. The film was distributed by Pathe and the acquisition deal was made by Scott Shooman who negotiated with Cameron McCracken and Pierre du Plessis [5]. Pride was a small film with a limited release of only 124 theaters in the U.S and has a total gross of $1,446,634 [6]. Critics gave the film great reviews and was given 94% rating on Rotten Tomatoes [7]. To advertise the film, CBS Films relied heavily on the use of social media and personal interactions through the audiences via Twitter. CBS Films retweeted audience reviews of Pride on their page instead of self-promoting the movie themselves. According to Vice President of Communications Grey Munford, “ the best thing you can do is retweet the good things other people are saying. People trust it more with reviews coming from other people.” He also stressed that “Pride was a social first movie- in the digital space social media is most important,” [2]. Pride will be available on Blue-Ray on December 23rd, 2014.

Promotional poster for Pride source: geekedoutnation.com

Another upcoming project for CBS Films is the release of The DUFF in February 2015. The trailer for The DUFF had it’s world release during the premiere of The Hunger Games as part of a strategy by CBS to target the demographic of Women Under 25 [2]. According to Munford, the trailer was strategically released during The Hunger Games because it was the single biggest movie released between November and February that would reach the target demographic [2]. The DUFF is about a high school girl who finds out she is the
“DUFF” of her friend group- the designated ugly fat friend, and she desperately tries to change her image. This film has also used social media to advertise, and actors Bella Thorne and Robbie Amell have tweeted a link to the trailer encouraging their fans and followers to watch it and see the movie when it is released.

Promotional poster for The DUFF source: collider.com

Starting in 2015, Lionsgate Entertainment will take over CBS Film’s distribution operations as a multiyear agreement. The deal also includes Lionsgate taking control over all international sales for CBS films. CBS will still produce and acquire their own films, but Lionsgate will have total control of distribution both in theaters and in home entertainment [8]. This deal comes after CBS Films has made a move to become a more significant studio in acquiring films, especially after they acquired Inside Llewyn Davis, Salmon Fishing in the Yemen, and most recently Pride [8].

Another upcoming project for CBS Films is the production of Scary Stories to Tell in the Dark which will be an adaptation of the books written by Alvin Schwartz. The films will be adapted by John August, and will be produced by Sean Daniel, Jason Brown, and Elizabeth Grave [9].

source: deadline.com

CBS Films is also adapting the Broadway musical 13 to film which will be written by Bert V. Royal, and produced by Laurence Mark [10].

Social Media

Because CBS Films is a smaller film company, they rely heavily on social media in order to advertise and promote their films. They have a Facebook account where they constantly post about their current and upcoming projects and provide behind the scenes pictures for the 5,700 people who like the page. Vice President of Communications for CBS Films Grey Munford, explained how social media has helped their films successfully compete with big budget movies at the box office. Their film The Woman In Black, starring Daniel Radcliffe, opened up within 2-3 million dollars of Fox’s big budget film Chronicle. [2]. The film used social media and built an online fan base to successfully advertise and also emphasized on the stardom of Daniel Radcliffe to persuade his current fans to see the movie.

source: gettypress.co.uk

CBS Films also used Radcliffe as an advertising tool to promote their Romantic- Comedy What If which he starred in as well. The film had a social media campaign through the new app We Heart It which is an image-sharing social network, and gained 22,000 followers [11].