Paramount Pictures

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By Rachel Heffler

Paramount Pictures logo [1]

PARAMOUNT PICTURES

5555 Melrose Ave, Los Angeles, CA

www.paramount.com

KEY EXECUTIVES

Brad Grey

Brad Grey, CEO [2]

Since 2005, Brad Grey has held the position of Chairman and Chief Executive Officer at Paramount Pictures. Grey is responsible for all development and production for the Paramount Motion Picture Group. Under Grey’s leadership, Paramount has seen the successes of hits including “Transformers Dark of the Moon“, “Mission Impossible“, “Star Trek“, “Paranormal Activity“, as well as many other top grossing films. [2]

Rob Moore

Rob Moore, Vice Chairman [3]

Rob Moore was named the Vice Chairman of Paramount Pictures in 2008, making him responsible for overseeing several divisions of the studio. He has been involved with Paramount since 2005. [3]

Frederick Huntsberry

Frederick Huntsberry, Chief Operating Officer [4]

In 2006, Huntsberry took on the position of Chief Operating Officer for Paramount Pictures. With this title, he manages the worldwide strategic planning and operations for the studio, with a focus on IT, human resources, and studio operations. [4]

Adam Goodman

Adam Goodman, President of Paramount Film Group [5]

Adam Goodman has held the position of the President of Paramount Film Group since 2009, after serving as the President of Production for a year. Before joining Paramount, Goodman was the President of Production at DreamWorks Studios. [5]

Paramount – 100 years [6]

BRIEF OVERVIEW

Paramount Pictures Corporation is the longest operating major studio in Hollywood, having just celebrated its 100th year in show business in 2012. This corporation is a subsidiary of Viacom, a global mass media firm. Adolph Zukor founded Paramount Pictures in 1912 under the name Famous Players Film Company. Paramount took home its first Academy Award for Best Picture in 1927 and has only grown from there, evident in its success of the highest grossing blockbuster of all time, “Titanic“. In the past 100 years, this company has emerged as an international leader and a front-runner of film and television entertainment production. [7] [8]

RECENT RELEASES

In the past four months, Paramount has released five films, including Anchorman 2: The Legend Continues; The Wolf of Wall Street; Paranormal Activity: The Marked Ones; Jack Ryan: Shadow Recruit; and Noah. [9]

http://boxofficemojo.com/movies/?id=anchorman2.htm

– box office mojo [10]

Anchorman 2: The Legend Continues was released on December 18, 2013 and is a comedy film. It had a production budget of $50 million and a total lifetime gross of $172,952,707 worldwide, sitting at the number 2 rank on its opening weekend behind The Hobbit: The Desolation of Smaug. This film almost doubled its total gross from the release of the first Anchorman: The Legend of Ron Burgundy, which was distributed by DreamWorks. Anchorman 2 thrived on a domestic audience, accounting for 73.6% of its viewers. This film was the last one that Paramount distributed to theaters traditionally, using a 35 mm film. [10] [11] [12]

– box office mojo [13]

The Wolf of Wall Street was released on December 25, 2013, and this black comedy saw huge successes for Paramount, as seen by its nomination for five Academy Awards. This film features big name actors Leonardo DiCaprio, Jonah Hill, and Matthew McConaughey. It had a production budget of $100 million and a worldwide lifetime gross of 389,600,694, being the number 5 rank in theaters on its opening weekend, behind The Hobbit, Frozen, Anchorman 2, and American Hustle. This film had a much higher foreign audience than it did domestic, with international revenues accounting for 70% of its total gross. Independent of its acclaim, this film is also monumental as it is the first major film to ever have been released to theaters through digital distribution, a major accomplishment for Paramount. [13] [14]

– box office mojo [15]

Paranormal Activity: The Marked Ones was released on January 3, 2014 and brought in a worldwide total gross of $86,362,372. The production budget for this horror film was $5 million. This film obtained the number 2 rank on its opening weekend, behind Frozen, and appealed primarily to international audiences, who make up 62.4% of the lifetime gross of the movie. In comparison to the other Paranormal Activity films, the newest release had the lowest box office sales. This may be attributed to the fact that this was the first one in the series to offer a completely new cast and functions as more of a spinoff than a sequel, or the Paranormal series is becoming less of a commodity than it had been in the past. [15] [16]

– box office mojo [17]

Jack Ryan: Shadow Recruit is an action thriller starring Chris Pine, and was released on January 17, 2014. After spending $60 million in production, this film brought in $134,277,412 worldwide. It ranked number 4 in theaters on its opening weekend. The release date of this film was planned in order to correspond with the Martin Luther King Jr. holiday. According to CinemaScore, more than 1/3 of the film’s opening weekend audience consisted of individuals over the age of 50 despite the casting of a young attractive male lead. Jack Ryan: Shadow Recruit was the first film of 2014 to reach over $100 million worldwide. International audiences account for 62.3% of this film’s total lifetime gross. [17] [18] [19]

– box office mojo [20]

Noah was released on March 28, 2014 and is a biblically-inspired film based on the story of Noah’s Ark. It grossed $290,674,000 worldwide and held the number 1 rank in theaters in its opening weekend. The production budget of this film was $125 million. Noah had an extremely large international audience, contributing to 67.9% of its total lifetime gross. As it takes on a biblical perspective, this film has faced some controversy. Prior to its release, Noah was banned in Pakistan, Bahrain, Qatar, UAE, Malaysia, Indonesia, Middle Eastern and North African countries as the film is thought to be contradicting to Islamic teachings. [20] [21]

WHAT’S NEXT?

Paramount is set to release multiple films in the next year, including Transformers: Age of Extinction; Hercules (2014); Teenage Mutant Ninja Turtles (2014); Paranormal Activity 5; Interstellar; Hot Tub Time Machine 2; Project Almanac; Spongebob Squarepants 2; and Friday the 13th (2015). [22]

Of the nine films listed above, it is noteworthy that only two of these films are neither sequels nor remakes. This is telling of today’s film industry and the newest trends that are developing. In recent years, the number of sequels and remakes that have been made has skyrocketed.

An explanation for Paramount’s numerous sequels and remakes can be explained by this company’s strategy when it comes to choosing films to release. Paramount takes on films that portray a mix of primary branded and franchise films and smaller productions, purchased films and distribution arrangements. In order to appeal to both worldwide and smaller audiences, Paramount is interested in a variety of genres and levels of investment. [23]

Spongebob Squarepants 2 [25]

Until their contract ended in 2012, Paramount Pictures had relied on DreamWorks Animation to head any animated films they released. DreamWork Animation’s Rango, which was released in 2011, came with huge successes and inspired Paramount to generate its own animation film division. Spongebob Squarepants 2, scheduled to be released on February 13, 2015, will be this new division of Paramount’s first animated film. The budget for the animated films will be around $100 million per picture and the studio has high hopes for this new division. [24]

Another thing that Paramount is working on is coming up with innovative promotion and marketing techniques for its films. Paramount has been a front-running film company since the beginning, and it does not seem like its accomplishments will be slowing down any time soon. [23]

Works Cited

[1] Paramount Pictures logo Retrieved 4/16

[2] Key Executive Brad Grey Retrieved 4/16

[3] Key Executive Rob Moore Retrieved 4/16

[4] Key Executive Frederick Huntsberry Retrieved 4/16

[5] Key Executive Adam Goodman Retrieved 4/16

[6] New Paramount logo Retrieved 4/16

[7] 100 Years of Paramount Retrieved 4/16

[8] History of Paramount Retrieved 4/16

[9] Paramount past projects Retrieved 4/16

[10] Anchorman 2 Box Office Retrieved 4/18

[11] Anchorman Box Office Retrieved 4/18

[12] New form of distribution Retrieved 4/18

[13] Wolf of Wall Street Box Office Retrieved 4/18

[14] December 26 Box Office Details Retrieved 4/18

[15] Paranormal Activity: The Marked Ones Box Office Retrieved 4/18

[16] Paranormal Activity Series Box Office Retrieved 4/18

[17] Jack Ryan Box Office Retrieved 4/18

[18] CinemaScore Retrieved 4/18

[19] Jack Ryan demographics Retrieved 4/18

[20] Noah Box Office Retrieved 4/18

[21] Noah faces ban in Arab world Retrieved 4/18

[22] Paramount upcoming releases Retrieved 4/19

[23] Paramount’s strategies Retrieved 4/19

[24] Paramount launching in-house animation division Retrieved 4/19

[25] Spongebob Squarepants 2 picture Retrieved 4/19

Paramount Pictures

Posted on April 9, 2013 by John Peter Amato Jr

Paramount’s Logo
Courtesy: jennielsen.com

Paramount Pictures
5555 Melrose Ave, Los Angeles, CA 90038
(323) 956-8398

Paramount Pictures is the fifth oldest film studio in America. It is a Viacom company, and with over 1,000 titles and numerous awards, it continues to produce entertaining, lucrative, and successful content. Divisions within Paramount include Paramount Vantage, Paramount Home Entertainment, Paramount Digital Entertainment, Paramount Pictures International, Paramount Licensing Inc, Paramount Studio Group, Worldwide Television Distribution, Paramount Famous Production, and Paramount Parks and Resorts [10].

Brad Grey, C.E.O. and chairman of Paramount Pictures, has held his positions since 2005.

Brad Grey, C.E.O., Chairman, Paramount Pictures
Courtesy: hollywoodreporter.com

After succeeding Sherry Lansing, Grey is responsible for 8 of Paramount’s top 10 highest grossing films of all time, including the Transformers series, Star Trek, Iron Man 1 & 2, Shrek the Third, and Indiana Jones and the Kingdom of the Crystal Skull.

Paramount takes advantage of its rich historical value and prime location. It is the last remaining studio in the Hollywood neighborhood of Los Angeles.The studio hosts tours and many events within the studio. It is a major tourist destination in Los Angeles. An intimate tour of the studio leaves a visitor with a sense of the 100 year Hollywood history Paramount has to offer. Visiting offers opportunity to see where some of the most celebrated films and TV shows of all time were produced [4].

Paramount Studios
Courtesy: flickr

HERE AND NOW

G.I. Joe: Retaliation Film Poster
Courtesy: collider.com

Paramount is notorious for their highly grossing blockbuster films. Currently sitting at the top of the box office is Paramount Picture’s G.I. Joe: Retaliation. This science-fiction action, starring Dwayne Johnson, Bruce Willis, and Channing Tatum, has already grossed $86.4M [8]. Despite the criticisms of the movie from fans and authors on websites such as rottentomato.com, the studio has still benefited from a lucrative return on their mediocre sequel to G.I. Joe: The Rise of Cobra. Scott Mendelson, a box office pundit and film market analyst, describes Paramount’s success:

Paramount did a few very smart things during the production of this Jon Chu-helmed sequel. In fact, other than the fact that it’s not a very good movie (arguably the hardest variable to plan on, natch), Paramount Pictures and MGM’s handling of G.I. Joe: Retaliation may be a primer on how to successfully launch a tentpole film in today’s marketplace [3].

Paramount held off on the release of the movie, which was planned to go into theaters in June 2012. Fast forward 9 months to March 2013, add in increased 3D ticket prices with Paramount’s decision to adapt the film to 3D, and G.I. Joe: Retaliation has pulled in $233M and counting worldwide. Because the international market went for the 3D option, the decision to wait 9 months to convert the movie into 3D really paid off [3].

“The Rock,” Dwayne Johnson
Courtesy: businessinsider.com

The success can also be attributed to the films’s low budget and the decision not to reshoot parts of the film. With $233M made on worldwide sales, Paramount has already begun profiting heavily from the movie. Increasing its moderate $130M budget would not have made it an exponentially more entertaining film, according to Mendelson [8][3]. By sticking to its budget, appropriating 9 months for the transition to 3D, and refraining from taking exessive reshoots during post production, this mediocre sequel translated into a lucrative worldwide film.

JUST AROUND THE BEND

Upcoming on Paramount’s agenda is the release of some huge titles. Star Trek Into the Darkness is set to release on May 17 [10]. This sequel is being directed and produced by J.J Abrams, the man who previously produced and directed the recent 2009 Star Trek.

Star Trek Into the Darkness Film Poster
Courtesy: taylormarsh.com

There are high expectations for this Paramount Picture franchise. Because Star Trek is such a storied franchise, fanatics are concerned about the anagonist’s role as well as overall expectations for the film. Benedict Cumberbatch, the man purportedly playing the role of “Khan,” speaks to these concerns [7]:

“That way madness lies… I think that’s the thing, isn’t it? If you have an over preoccupation with perception and trying to please people’s expectations, then you can go mad. We’ve got J.J. Abrams, and he’s already beautifully cracked that nut in the first film, and I think it pleased a lot of the varying camps: people who were coming to the franchise for the first time, the J.J. Abrams fans and the Star Trek fans, so that was a big comfort to me [2].

Paramount hopes to capitalize on the excitement of the film following the extremely successful 2009 Star Trek that found its way into the top 10 highest grossing films in Paramount history.

FURTHER DOWN THE LINE
There are two films Paramount is set to release within the next six months that have gained the attention of film-fanatics.With the phenomenon of AMC’s The Walking Dead, Paramount is “feeding” on America’s cultural fetish with zombies in Marc Forster’s apocalyptic horror film World War Z starring Brad Pitt [10].

World War Z Film Poster
Courtesy: movienewz.com

Set to release on June 21, there have been some setbacks during production and a reported thrift between Pitt and Forster. After initial production had finished, this $125M budget film had to reshoot for seven weeks and its entire third act was rewritten [9]. Regardless, Paramount has high expectations for this gutty apocalyptic film, hoping it will be a summer blockbuster.

After the success and popularity of the 2004 film Anchorman: The Legend of Ron Burgundy, news of the sequel has been highly anticipated. Starring Will Ferrell, this goofy comedy’s plot is still up in the air. Anchorman The Legend Continues is set to release on December 20, and fans are gearing up for another round of laughs [10].

Anchorman The Legend Continues Film Poster
Courtesy: Wikipedia.com

Paramount’s executive decisions to make these movie sequels shows the studio’s main goal-to make successful, lucrative films. By taking advantage of names like Will Ferrell in the upcoming Anchorman, franchise names like Star Trek, and cultural fetishes like zombie apocalypses, Paramount hedges their bets with expected profitable films.

PARAMOUNT’s GLOBAL REACH
In one of the most luxurious places in the world, Paramount Hotels and Resorts has partnered with the United Arab Emirates-based luxury developer DAMAC Properties to build a 540 room hotel in Dubai. This building, DAMAC Towers by Paramount, acts as a gateway for Paramount to spread their media content around the globe. The hotel will offer residences as well as temporary stays [1].

DAMAC Towers by Paramount
Courtesy: damacproperties.com

It will feature Paramount themed restaurants, bars, swimming pools, and contain a movie theater. The rooms will also have the accommodation to access exclussive Paramount films. According to initial reports, the Dubai venture has been a success, with the first level of residences already sold out. Construction is projected to be finished by the end of 2015. Paramount Hotels and Resorts is also extending its reach to Boao, China, where another hotel should be completed by the end of 2016 [5].

Sources:

[1] http://www.damacproperties.com/en/offer/offers/damac-towers-by-paramount.html

[2] http://screenrant.com/star-trek-2-into-darkness-images-gallery/

[3] http://www.forbes.com/sites/scottmendelson/2013/04/08/paramount-did-everything-right-with-g-i-joe-retaliation-except-make-a-good-movie/

[4] http://www.paramountstudiotour.com

[5] http://www.travelerstoday.com/articles/5593/20130402/paramount-pictures-open-first-movie-themed-hotel-dubai.htm

[6] http://www.imdb.com/list/BrYbKOsKKBQ/

[7] http://www.latinospost.com/articles/16107/20130408/star-trek-darkness-villain-spoilers-report-claims-knowledge-john-harrisons.htm

[8] http://movies.yahoo.com/box-office/

[9] http://io9.com/5918390/zombie-movie-world-war-z-is-an-undead-disaster

[10] http://www.paramount.com

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