Discovery Communications

By Erin Qiu, Ryan Wagner
discovery-communications[1] Discovery Communications logo

DISCOVERY COMMUNICATIONS, INC.

One Discovery Place

Silver Spring, MD 20910

240-662-2000

OVERVIEW

John Hendrick found Discovery Communications, Inc. (DCI), a global mass media and entertainment company based in Maryland, in 1985 [2]. The company first started with a single channel, The Discovery Channel, and later offered non-fiction programming through its network entertainment brands including The Learning Channel (TLC), Animal Planet, Science and Turbo/Velocity, Discovery Education, Investigation Discovery, OWN:Oprah Winfrey Network, and Eurosport. The company’s programs can be mainly separated into three types: Nonfiction, Sports, and Kids. DCI explores science fields, inspiring and entertaining people with its content. It also produces educational programs and services to schools. DCI in global entertainment reaches 3 billion cumulative subscribers in more than 220 countries and territories [3].

tlc_logo    animal-planet-logo  science-channel-logoblack-transparent  turbo velocity  discovery-education  investigation-discovery  own  eurosport
   [4] TLC         [5] Animal Planet [6]Science Channel  (7)Turbo         (8)Velocity    (9)Discovery Education (10)Investigation Discovery (11)OWN:Oprah Winfrey Network (12)Eurosport

KEY EXECUTIVES

Discovery Communications is made up of an executive board that oversees all functions of the company [13]. The President and Chief Executive Officer, David M. Zaslav, also acts as Director and member of the Executive Committee and the President and CEO of Discovery Communications Holdings LLC. Zaslay makes a salary of $10,610,000, while Andrew Warren, the Senior Executive Vice President and Chief Financial Officer makes about $2,530,000 [14].

FINANCIAL INFORMATION

Discovery Communications is a publicly traded company on the New York Stock Exchange in Series A under the ticket name DISCA. On November 29, 2016, the closing price per share was $27.65. Over the previous 52 weeks, Discovery Communications has marked its highest sale price at $31.39 and its lowest sale price at $23.66 [15]. Over the past two years, DCI has noticed a decline in stock. While this drop in stock price occurred back in 2014, the company has since seen stabilization.

2 Year Overview of Stock Prices for DSCA

[16] 2 Year Overview of Stock Prices for DSCA

Much of Discovery Communication’s revenues are made possible through distribution fees charged for their services. Additional revenues are generated through consumer advertising, with national options for purchasing ad slots either upfront or in scatter markets. In fact, in 2015, distribution made up 48% of their revenue, while advertising made up 47%, leaving 5% due to other revenue [17].

In their 2016 third quarterly report, Discovery Communications identifies a 22% decrease in net income since last year’s third quarter, dropping funds from $279,000,000 to $219,000,000. Due to currency changes, DCI’s International Networks saw a decrease of 16% which was not offset by the domestic increase in network of 3%, unfortunately.

  INDUSTRY

Since its foundation in 1985 as a simple channel, DCI gradually expanded itself and established its New World Headquarters in Maryland in 2003 [18]. During these years, DCI added a second network by acquiring The Learning Channel (TLC) from Financial News Network Inc. (FNN) [19]. It also launched network’s website (Discover.com), and created channels for Animal Planet, Discovery Science, Discovery News, and partnered with Global Education to launch the Nonprofit Discovery Channel. With all these achievements, DCI became the World’s Most Widely Distributed Television Brand in 2001. After 2003, DCI continued launching networks including Discovery Education in 2004, its first First-Free-to-Air Channel in 2006, and Investigation Discovery in 2008, and teamed up with Oprah for OWN: Oprah Winfrey Network in 2011 [20]. In 2008, the owners of Discovery Communications, Advance/Newhouse and Discovery Holding combined their stakes and began trading as a public company on the NASDAQ stock exchange [21]. As DCI built partnerships and made investments in the U.S., it also paved the way to international partnerships and investments as well.

INTERNATIONAL PARTNERSHIPS AND INVESTMENTS

DCI has established its mighty international networks throughout the years since 1989 when it launched the Discovery Channel in the United Kingdom and Scandinavia [22]. Discovery Networks International includes five regional operations and covers all major cable and satellite markets, which includes the Asia-Pacific region, Central and Eastern Europe, the Middle East and Africa, Latin America/U.S. (Hispanic), Northern Europe, and Southern Europe. In each of these regions, DCI distributes an average of 10 channels in every market. Discovery Networks International not only offers customized schedules, but also programs in 45 languages worldwide via 352 distribution feeds [23]. Between 2014 and 2016, DCI has announced partnerships with several companies. In 2014, DCI launched the digital studio New Form with Brian Grazer and Ron Howard [24], and the same year, it acquired All3Media with Liberty Global [25]. In 2015, Liberty Global and Discovery Communications made a joint investment in Lionsgate and acquired stake in the company [26].

CURRENT PROJECTS

In August 2016, DCI and Liberty Global renewed their distribution agreement, a long-term deal that allows DCI to distribute its programs across 12 countries, including Austria, Belgium, the Czech Republic, Germany, Hungary, Ireland, Poland, Romania, Netherlands, Slovakia, Switzerland and the UK in Europe. The agreement also encompasses digital rights which enable viewers to watch programs anywhere [27].

Eurosport has also obtained the rights to distribute all matches of the Wimbledon tennis tournament live in an additional 16 countries for the next three years, 2017 to 2019, by extending the deal with The All England Club. The deal includes both TV and digital rights. A new deal has also been agreed upon that allows Eurosport to present all four Grand Slams: Wimbledon, the Australian Open, Roland-Garros, and the US Open [28].

In October 2016, DCI announced a partnership with World Wildlife Fund (WWF) that conserves an almost one million acres of land for tigers in India and Bhutan. The project, Project C.A.T. (Conservation Acres for Tigers), tries to protect and increase the wild tiger population, and allows rangers to better observe wild tigers’ health and collect data. DCI would also produce and distribute public service announcements and in-program content that bound with Project C.A.T., in the purpose of raising public awareness. DCI is planning to air a new documentary about tigers on its global networks in 2018 [29].

cat[30] Project C.A.T.

FUTURE PROJECTS


In 2005, DCI gained the rights to distribute the four Oympic Games in the 2018-2024 period in Europe on all TV and all platforms, including free-to-air television, subscription/pay-TV television, internet and mobile phone in all languages across 50 countries and territories on the European continent [31]. However, DCI has to agree upon on the requirements by The International Olympic Committee (ICO) and local market to broadcast a minimum of 200 hours of the Olympic Games and 100 hours of the winter Games of free-on-air television during the Games period [32].

  20150629_CMBroadcaster Signature      olympic1
 [33][34]International Olympic Committee Awards All TV and Multiplatform 
Broadcast Rights in Europe to Discovery and Eurosport for 2018-2024 
Olympic Games

DCI made a $100 million investment and entered into a strategic partnership witn Group Nine Media. The Group Nine Media Company is a new media holding company, consisting of Thrillist Media Group, NowThis Media, The Dodo, and Discovery’s digital network Seeker. The goal is to create one of the world’s largest digital-first content companies. The brand, Media Nine Group, not only allows each individual companies to remain independent but also enables the companies to support one another. The content studio and Thrillist’s sales team, The Colab will combine with NowThis Studios, The Dodo, and Seeker’s combined content team to create a major advertising solutions group across all the new brands. The company will also combine technology capabilities to create a publishing platform to power all brands. A new video department will be generated that will be responsible for creating OTT/on-demand and linear TV programming across all properties [35].

SOURCES

[1] Discovery Communications Logo. Google Images. Retrieved: November 29th 2016.

[2] Our History. Discovery Communications. Retrieved: November 29th 2016.

[3] Investor Relations. Discovery Communications. Retrieved: November 29th 2016.

[4] TLC Logo. Google Images. Retrieved: November 29th 2016.

[5] Animal Planet Logo. Google Images. Retrieved: November 29th 2016.

[6] Science Channel Logo. Google Images. Retrieved: November 29th 2016.

[7] Turbo Logo. Google Images. Retrieved: November 29th 2016.

[8] Velocity Logo. Google Images. Retrieved: November 29th 2016.

[9] Discovery Education Logo. Google Images. Retrieved: November 29th 2016.

[10] Investigation Discovery Logo. Google Images. Retrieved: November 29th 2016.

[11] OWN:Oprah Winfery Network Logo. Google Images. Retrieved: November 29th 2016.

[12] Eurosport Logo. Google Images. Retrieved: November 29th 2016.

[13] Leadership. Discovery Communications. Retrieved: November 29th 2016.

[14] Key Executives. Yahoo Finance. Retrieved: November 29th 2016.

[15] Summary. Yahoo Finance. Retrieved: November 29th 2016.

[16] 2 Year Overview of Stock Price for DSCA. Yahoo Finance. Retrieved: November 29th 2016.

[17] 2015 Annual Report. Discovery Communications. Retrieved: November 29th 2016.

[18] Our History. Discovery Communications. Retrieved: November 29th 2016.

[19] Associated Press (April 2nd 1991). THE MEDIA BUSINESS; Discovery to Buy a Channel. The New York Times. Retrieved: November 29th 2016.

[20] Our History. Discovery Communications. Retrieved: November 29th 2016.

[21] Discovery to combine stakes in Discovery Communications with Advance/Newhouse (December 13th 2007). CNNMoney. Retrieved: November 29th 2016.

[22] Our History. Discovery Communications. Retrieved: November 29th 2016.

[23] Businesses & Brands. Discovery Communications. Retrieved: November 29th 2016.

[24] Jarvey, Natalie (April 2nd 2014). Brain Grazer, Ron Howard Launch ‘New Form’ Digital Studio With Discovery. The Hollywood Reporter. Retrieved: November 29th 2016.

[25] Newsroom. Discovery Communications. Retrieved: November 29th 2016.

[26] James, Meg and Faughnder, Ryan (November 10th 2015). Lionsgate sells 6.8% stake to John Malone’s Liberty Global and Discovery. Los Angeles Times. Retrieved: November 29th 2016.

[27] Briel, Robert (August 2nd 2016). Liberty Global and Discovery sign 12-market carriage deal. Broadband YV News. Retrieved: November 29th 2016.

[28] Dickens, Andrew (March 8th 2016). Eurosport serves Wimbledon further. C21Media. Retrieved: November 29th 2016.

[29] Paul, Jonathan (October 19th 2016). Discovery, WWF partner for Project C.A.T. Realscreen. Retrieved: November 29th 2016.

[30] Project C.A.T. Logo. Google Images. Retrieved: November 29th 2016.

[31] Press Release (June 29th 2015). IOC AWAEDS ALL TV AND MULTIPLATFORM BROADCAST RIGHTS IN EUROPE TO DISCOVERY AND EUROSPORT FOR 2018-2024 OLYMPIC GAMES. Olympics. Retrieved: November 29th 2016.

[32] BBC and Discovery Communications sign long-term Olympics Games partnership (February 2nd 2016). BBC. Retrieved: November 29th 2016.

[33] International Olympic committee Awards All TV and Multiplatform Broadcast Rights in Europe to Discovery and Eurosport for 2018-2024 Olympic Games. Google Images. Retrieved: November 29th 2016.

[34] International Olympic committee Awards All TV and Multiplatform Broadcast Rights in Europe to Discovery and Eurosport for 2018-2024 Olympic Games. Google Images. Retrieved: November 29th 2016.

[35] Newsroom. Discovery Communications. Retrieved: November 29th 2016.

Discovery Communications, Inc.

By Alisa Sokolova

 

Discovery Communications' logo

[1] Discovery Communications’ log

Discovery Communications, Inc
One Discovery Place
Silver Spring, MD 20910
240-662-2000
http://corporate.discovery.com/

 

Background and History:

Discovery Communications, Inc (DCI) is an international mass media entertainment company. Based in Maryland, U.S., it manages 150 television networks and 33 worldwide channels (both satellite and cable) [2]. DCI operates in 220 countries, broadcasting in 45 different languages and reaching three billion viewers a week [3]. DCI both produces its оriginаl content, which is primarily non-fiction, and аcquires some programming from producers worldwide [4]. The company also produces and distributes educational products and school services, such as digital textbooks [5].

Discovery GO's logo. The streaming app introduced on December 2nd 2015.

Discovery GO’s logo. The new streaming app introduced on December 2nd, 2015 [13].

DCI was initially established by John Hendricks in 1985 as a single  Discovery Channel [6]. During the 1990’s the company developed additional networks, including Discovery Kids, Animal Planet and Discovery Travel [7]. In 1995, Discovery Communications  launched its first website Discovery Channel [8]. Today, the company’s online streaming is estimated to get 400 million hits monthly [9]. Most of the shows are also available on Netflix, iTunes, YouTube, and Revisob3.com. [10] [11]. On December 2nd 2015, DCI became part of TV Everywhere business model, by launching its new streaming app – Discovery GO. The app, mostly available to the pay TV subscribers only, allows viewers to access the content of DCI’s networks from any device [12].

Key Executives: 

David Zaslav - President and CEO of Discovery Communications

[14] David Zaslav – President and CEO of Discovery Communications

Jean-Briac (JB) Perrette - President Discovery Network International

[15] Jean-Briac (JB) Perrette – President Discovery Network International

Andrew Warren - Chief Financial Officer and Senior Vice President

[16] Andrew Warren – Chief Financial Officer and Senior Vice President

 

 

 

 

 

 

 

 

International Expansion in Fall 2015:

DCI exemplifies the successful international company with over 300 million international subscribers [17]. With new head of Discovery Networks International Programming and Operations, Darcy Tomlin (appointed in October), this season has been especially contributive to DCI’s overseas growth [18].

DCI's executives hosting the show gathered for the finale.

DCI’s executives hosting the show gathered for the finale [59].

This fall DCI organized many promotional events abroad [19]. For example, DCI’s networks CEEMEA (Central & Eastern Europe, Middle East) hosted an exclusive event in Johannesburg on November 18th [20]. The company presented its major projects coming up in 2016 to it’s 200+ event attendees [21]. Among the introduced projects were Discovery Chanel’s “Sherpa,”  Animal Planet’s “The Lion Queen” and TLC’s “Belief.” The event, hosted by DCI’s executives, was marked by the performances of Discovery stars, such as Andi Rive (“The Lion Queen”), Whitney Thore (“My Big Fat Fabulous Life”) and magician Troy (“Troy”) [22].

Eurosport's logo

Eurosport’s logo [30]

DCI has been strengthening its presence not only in African, but also in European markets. This fall was the first season of DCI’s full ownership of Eurosport International – one of the largest European sport-entertainment networks, which was recently acquired by DCI from TF1 [23]. The purchase is especially important as Eurosport  won the multi-platform rights for broadcasting the Olympic Games from 2018 to 2024 [24].

In September, DIC also signed a partnership agreement with Russian Media Group, forming Media Alliance and securing Discovery’s presence in the local market [25]. (So far there are 11 DCI channels available in the country [26].) Media Alliance will launch a development of a new regional free-to-air channel and distribute the Discovery and Eurosport pay TV portfolio. In the Russian market, Discovery Channel, TLC, and Animal Planet are the lеаders in nonfiction content, while Eurosport is the primary pay TV spоrt-related chаnnel [27].

International expansion allows DCI to maintain growth despite a recent decline in the US market [28].  Last year, international markets brought the company 55% of its overall revenues, while this number is projected to reach 65% by 2018 [29]. Therefore, more international deals and promotional events are expected in the future.

Fall 2015 Releases:

“Exorcism: Live!”

On October 30th, DCI’s Destination America featured its Halloween-special “Exorcism: Live!” a two-hour broadcast during which a team of so-called “paranormal professionals” tried to purify a supposedly “possessed” house in St. Louis [31]. The show is closely related to “The Exorcist” book by William Peter Blatty“Exorcism: Live!” took place in the house where the exorcism was performed, in 1949, which inspired “The Exorcist” novel [32]. According to producer Jodi Tovay, the main event wasn’t about saving a possessed person, but rather about an attempt to cleanse evil from the house itself in a ritual Tovay referred as “a hybrid of an exorcism and a blessing” [33]. Audiences had a chance to actively participate in the event by following several live cameras put around the house  online. Producers encouraged viewers to assist the exorcism team and report mysterious activity through Twitter, using the #exorcismlife hashtag [34]. Selected tweets appeared live on air [35]. As a result, “Exorcism: Live!” became the #1 non-football live event on cable in October [36]. For the target audience P25-54, the show gained a 0.59 for L+3 ratings compared to its competitors’ A&E’s 0.34 and National Geographic’s 0.19. The show was also the #1 most mentioned event on Twitter on October 30th, generating 29 thousand tweets [37].

Official trailer of “Exorcism: Live!” [38]

“Lost & Found.”

Lost & Found advertising on Facebook

Lost & Found advertising on Facebook [57]

On November 11th, Discovery Family Channel featured a premier of its strongly anticipated “Lost & Found.” [39] In this reality show, produced by Leftfield Pictures, a team of “professional finders” helps people to find someone they have wanted to thank for a long time (for instance, middle school teachers, old friends, and lost relatives) [40]. “Lost & Found” is a fragment of Discovery Family Channel’s “Project Thank You,” which is a multiplatform campaign to bring people together to say thanks [41]. Throughout all of November, the channel is featuring gratitude-centered programming, vignettes and online campaigns [42].

Financials:

DCI is a рublic соmpаny, trading in NASDAQ stock market [43]. Its most recent stock price (as of November 27th) of $31.08 per share reflects the company’s positive tendency over the last three months [44]. During the third quarter this year, DCI’s revenues decreased 1% (from $1,573 million in the Q3 of 2014 to $1,557 million in Q3 of 2015) [45]. The decrease, however, is caused by currency effects, without which the company would gain 8% more revenue in comparison with last year [46]. The biggest sources of revenue were domestic advertising and distribution [47]. The revenues coming from both of these sources have increased by 5% in advertising (from $388 million in 2014 to $410 in 2015) and by 11% in distribution (from $318 million in 2014 to $357 million in 2015 )[48]. This September, Discovery hosted its first ever Investor Day in NYC, which attracted 300 attendees, including investors, financial analysts and industry journalists [49]. During the event, DCI’s CEO David Zaslav announced the plans for long-term international and domestic development and revealed that DCI wоuld rеаch thrее billiоn subsсribеrs by the end of 2015 [50].

Discovery Communication's NASDAQ stock price

Positive tendency of Discovery Communication’s
NASDAQ stock price [58]

 

 

 

 

 

 

 

 

 

 

Projections for Discovery Communications

Louie Psihoyos' quote about “Racing Extinction.”

The quote of the director of Racing Extinction  Louie Psihoyos [50].

 There are several trends in DCI’s future: international expansion, high involvement with the Olympic Games through Eurosport, increase of subscribers and most importantly a transition from entertainment to more documentary-oriented content [51]. Over the past years, there has been a lot of criticism of Discovery’s pseudo-scientific shows, such as “Shark Week” [52]. However, it’s soon to be changed. John Hoffman, appointed this year as a head of Discovery Channel, has promised to bring more factual and scientifically accurate programming [53]. In fact, the impact of this transition is already in the air. This fall season has already increased the expanding list of DCI’s documentaries by the newly-released shows such as “Marooned,”  “Nuremberg: Nazi Judgment Day” and “Melting: Last Race to the Pole” [54]. Furthermore, on December 2nd, Discovery is releasing its highly anticipated “Racing Extinction” [55] This documentary, directed by Academy Award winner Louie Psihoyos, portrays an ecosphere of endangered species and the activists’ efforts to save them [56]. Therefore, there is firm evidence that DCI will remain a major educational entertainment network appealing to large ranges of audiences all over the world.

Sources:

[1] Discovery Communications’ Logo. Retrieved 25 November, 2015. http://logok.org/discovery-channel-logo/

[2] Discovery Communications, Inc. – Company Profile, Information, Business Description, History, Background Information on Discovery Communications. Retrieved 28 November, 2015. http://www.referenceforbusiness.com/history2/74/Discovery-Communications-Inc.html

[3] Discovery Networks InternationalRetrieved 28, November 2015. https://www.linkedin.com/company/discovery-communications-international-division

[4] Discovery Communications, Inc. – Company Profile, Information, Business Description, History, Background Information on Discovery Communications, Inc. Retrieved 28, November 2015. http://www.referenceforbusiness.com/history2/74/Discovery-Communications-Inc.html

[5] Discovery Communications. Retrieved 28 November, 2015. http://research.omicsgroup.org/index.php/Discovery_Communications

[6] John Hendricks: How He Built The Discovery Channel From Scratch. Retrieved 28 November, 2015. http://www.forbes.com/sites/danschawbel/2013/12/29/john-hendricks-how-he-built-the-discovery-channel-from-scratch/

[7] Discovery Through Decades. Retrieved 28 November, 2015. http://30yearsofdiscovery.com

[8] Discovery Communications, Inc. – Company Profile, Information, Business Description, History, Background Information on Discovery Communications, Inc. Retrieved 28 November, 2015. http://www.referenceforbusiness.com/history2/74/Discovery-Communications-Inc.html

[9] DCI Annual Report 2014. Retrieved 28 November, 2015. https://corporate.discovery.com/wp-content/uploads/2015/07/disca2014_download.pdf

[10] Discovery Digital networks.  Retrieved 28 November, 2015. http://discoverydn.com/about

[11] Search Results for Discovery Channel. Retrieved 28 November, 2015. http://dvd.netflix.com/Search?v1=discovery%20channel

[12] Discovery Communications Launches new TV Everywhere Platform. Retrieved 28 November, 2015. http://www.cynopsis.com/story/discovery-communications-launches-new-tv-everywhere-platform/

[13] Discovery Introduces App For TV Everywhere Streaming: Discovery Go.Retrieved 27 November 2015. http://deadline.com/2015/12/discovery-go-tv-everywhere-streaming-app-1201648066/

[14] Davis Zaslav. Retrieved 27 November 2015. https://corporate.discovery.com/our-company/leadership/

[15] Jean-Briac Perrette. Retrieved 27 November 2015. https://corporate.discovery.com/our-company/leadership/

[16] Andrew Warren. Retrieved 27 November 2015.https://corporate.discovery.com/our-company/leadership/

[17] DCI Annual Report 2014. Retrieved 28 November, 2015. https://corporate.discovery.com/wp-content/uploads/2015/07/disca2014_download.pdf

[18] Velocity’s Darcy Tomlin Segues To Discovery’s Intl Content Group In VP Role.Retrieved 28 November, 2015.http://deadline.com/2015/10/darcy-tomlin-named-discovery-networks-intl-vp-programming-operations-1201581144/

[19] Discovery newsroom. Retrieved 28 November, 2015. https://corporate.discovery.com/discovery-newsroom/

[20] Discovery Networks CEEMEA Hosts 2016 Upfront Presentation in Johannesburg. Retrieved 28 November, 2015. https://corporate.discovery.com/tag/first-heartbeat/

[21] Discovery Networks CEEMEA Hosts 2016 Upfront Presentation in Johannesburg. Retrieved 28 November, 2015. https://corporate.discovery.com/tag/first-heartbeat/

[22] Discovery Networks CEEMEA Hosts 2016 Upfront Presentation in Johannesburg. Retrieved 28 November, 2015. https://corporate.discovery.com/tag/first-heartbeat/

[23] Discovery Communications agrees To Take Full Control of Eurosport. Retrieved 28 November, 2015.https://corporate.discovery.com/discovery-newsroom/discovery-communications-agrees-to-take-full-control-of-eurosport/

[24] IOC awards all TV and multiplatform broadcast rights in Europe to Discovery and Eurosport for 2018-2024 Olympic Games. Retrieved 28 November, 2015. http://www.olympic.org/news/ioc-awards-all-tv-and-multiplatform-broadcast-rights-in-europe-to-discovery-and-eurosport-for-2018-2024-olympic-games/246462

 [25]  Discovery to Stay in Russia with National Media Group Deal. Retrieved 28 November, 2015. http://variety.com/2015/tv/global/discovery-to-stay-in-russia-with-national-media-group-deal-1201579590/

[26] Russian Government Approves Discovery’s Joint Venture With National Media Group. Retrieved 28 November, 2015. http://www.hollywoodreporter.com/news/russian-government-approves-discoverys-joint-829832

[27] Discovery to Stay in Russia with National Media Group Deal. Retrieved 28 November, 2015. http://variety.com/2015/tv/global/discovery-to-stay-in-russia-with-national-media-group-deal-1201579590/

[28] Discovery finds rapid growth in international expansion. Retrieved 28 November, 2015.https://technology.ihs.com/551573/discovery-finds-rapid-growth-in-international-expansion

[29] Discovery finds rapid growth in international expansion. Retrieved 28 November, 2015.https://technology.ihs.com/551573/discovery-finds-rapid-growth-in-international-expansion

[30] Eurosport. Retrieved 28 November, 2015. http://www.eurosport.com

[31]  TV Review: ‘Exorcism: Live! Retrieved 28 November, 2015. http://variety.com/2015/tv/reviews/exorcism-live-review-destination-america-the-exorcist-house-1201629070/

[32] Halloween Scares Up Televised Live ‘Exorcism.‘Retrieved 28 November, 2015. http://news.discovery.com/history/religion/halloween-scares-up-televised-live-exorcism-151028.htm

[33] Exorcism: Live! Creator on Cleansing House That Inspired The Exorcist: ‘It Is Not a Hoax.’ Retrieved 28 November, 2015. http://www.people.com/article/exorcism-live-sneak-peek-interview

[34] History or Exorcism House. Retrieved 28 November, 2015.http://www.destinationamerica.com/tv-shows/exorcism-live-countdown/exorcism-live-the-history/

[35] Discovery newsroom. Retrieved 28 November, 2015. https://corporate.discovery.com/discovery-newsroom/

[36] Exorcism: Live! Possesses Top Ratings Spot for Live Cable Event in October. Retrieved 28 November, 2015https://corporate.discovery.com/discovery-newsroom/exorcism-live-possesses-top-ratings-spot-for-live-cable-event-in-october/

[37] Exorcism: Live! Possesses Top Ratings Spot for Live Cable Event in October. Retrieved 28 November, 2015https://corporate.discovery.com/discovery-newsroom/exorcism-live-possesses-top-ratings-spot-for-live-cable-event-in-october/

[38] Don’t Miss Exorcism: LIVE! Retrieved 28 November, 2015 https://www.youtube.com/watch?v=L1UKWPkkwHo

 [39] Project Thank You. Retrieved 28 November, 2015 http://www.multichannel.com/prfeed/november-discovery-family-channel-s-project-thank-you-encourages-and-empowers-viewers-have-attitude-gratitude/393778

 [39] Project Thank You. Retrieved 28 November, 2015 http://www.multichannel.com/prfeed/november-discovery-family-channel-s-project-thank-you-encourages-and-empowers-viewers-have-attitude-gratitude/393778

[40] Discovery Family Channel Reunites Grateful Owners With Meaningful Mementos In Heartwarming New Series, Lost And Found.  Retrieved 28 November, 2015. https://corporate.discovery.com/discovery-newsroom/discovery-family-channel-reunites-grateful-owners-with-meaningful-mementos-in-heartwarming-new-series-lost-and-found-wt/

[41] Discovery Family Channel And VolunteerMatch Empower Families To Give Back In Their Local Communities. Retrieved 28 November, 2015. http://www.prnewswire.com/news-releases/discovery-family-channel-and-volunteermatch-empower-families-to-give-back-in-their-local-communities-300158796.html

[42] This November, Discovery Family Channel’s Project Thank You Encourages and Empowers Viewers to Have an Attitude of Gratitude. Retrieved 28 November, 2015. https://corporate.discovery.com/discovery-newsroom/this-november-discovery-family-channels-project-thank-you-encourages-and-empowers-viewers-to-have-an-attitude-of-gratitude/

[43] Discovery Communications Inc. Series A.  Retrieved 28 November, 2015 http://quotes.wsj.com/DISCA/company-people

 [44] Discovery Communications, Inc. Stock Quote & Summary Data. Retrieved 28 November, 2015. http://www.nasdaq.com/symbol/disca

[45] Discovery Investors relations, Quarterly Reports. Retrieved 28 November, 2015. http://phx.corporate-ir.net/phoenix.zhtml?c=222412&p=irol-reportsOther

[46] Discovery Investors relations, Quarterly Reports. Retrieved 28 November, 2015. http://phx.corporate-ir.net/phoenix.zhtml?c=222412&p=irol-reportsOther

[47] Discovery Investors relations, Quarterly Reports. Retrieved 28 November, 2015. http://phx.corporate-ir.net/phoenix.zhtml?c=222412&p=irol-reportsOther

[48] Discovery Investors relations, Quarterly Reports. Retrieved 28 November, 2015. http://phx.corporate-ir.net/phoenix.zhtml?c=222412&p=irol-reportsOther

[49] Discovery Communications Details Plans For Long-Term Growth at Investor Day. Retrieved 28 November, 2015. http://ir.corporate.discovery.com/mobile.view?c=222412&v=203&d=1&id=2091481

[50] Discovery Communications Details Plans For Long-Term Growth at Investor Day. Retrieved 28 November, 2015. http://ir.corporate.discovery.com/mobile.view?c=222412&v=203&d=1&id=2091481

[51] Brand Value: TV Content Providers Have Their Say. Retrieved 28 November, 2015. http://www.broadbandtvnews.com/2015/11/26/brand-value-tv-content-providers-have-their-say/

[52] Fraud, Deception And Lies: How Discovery’s Shark Week Became The Greatest Show On Earth. Retrieved 28 November, 2015. http://blogs.discovermagazine.com/science-sushi/2014/07/18/fraud-deception-lies-discoverys-shark-week-became-greatest-show-earth/#.Vl9604RX-UV

[53] Discovery Channel Is Finally Breaking Up With Bad Science. Retrieved 28 November, 2015. http://www.motherjones.com/media/2015/11/racing-extinction-climate-change-discovery-john-hoffman

[54] Discovery newsroom. Retrieved 28 November, 2015. https://corporate.discovery.com/discovery-newsroom/

[55] Racing Extinction. Retrieved 28 November, 2015. http://racingextinction.com

[56] Discovery Channel Is Finally Breaking Up With Bad Science. Retrieved 28 November, 2015. http://www.motherjones.com/media/2015/11/racing-extinction-climate-change-discovery-john-hoffman

[57] Family Channel Facebook page. Retrieved 28 November, 2015.https://www.facebook.com/DiscFamily/photos/a.155347071181050.33326.119249468124144/898567963525620/?type=3&theater

[58] Discovery Communications, Inc. Stock Quote & Summary Data. Retrieved 28 November, 2015. http://www.nasdaq.com/symbol/disca

[59] Discovery Networks CEEMEA Hosts 2016 Upfront Presentation in Johannesburg. Retrieved 28 November, 2015. https://corporate.discovery.com/tag/ceemea/

Discovery Communications

 

By Aly Piekarsky
Discovery_Communications

Discovery Communications Logo [1]

Discovery Communications World Headquarters

One Discovery Place
Silver Spring, MD 20910
Tel: 240.662.2000

http://corporate.discovery.com

Key Executives [2]

David M. Zaslav, President and CEO, Discovery Communications

david-zaslav2_

David M. Zaslav [3]

Andrew Warren, Senior Executive Vice President, Chief Financial Officer

andy_warren

Andrew Warren [4]

David C. Leavy, Chief Communications Officer, Seniors Executive Vice President, Corporate Marketing & Affairs

David C. Leavy

David C. Leavy [5]

Mark Hollinger, President and CEO, Discovery Networks International

Mark Hollinger

Mark Hollinger [6]

Company Overview [7]

Discovery Communications' Mission Statement

Discovery Communications’ Mission Statement [8]

Discovery communications is the world’s #1 nonfiction media company that began as a single channel-the Discovery Channel-and evolved into a global mass media entertainment company that has over 190 worldwide television networks. Discovery currently operates 14 U.S. cable and satellite TV networks, including the Discovery Channel, TLC, Animal Planet, and the Military Channel. It also operates 3 joint venture networks in the U.S. including the Oprah Winfrey Network, The Hub, and 3net, the first 24-hour 3D network.

Top Competitors [9]

A&E Television Networks, LLC

NBCUniversal Media, LLC

Viacom Inc.

Financial Information

Discovery Communications celebrated a record-breaking 2012 and a very strong first quarter of 2013, with its best January to date and an overall 20% increase in US viewership. [10] Viewership among the key 25-54 demographic increased 10% in primetime. In 2012, the company’s revenue increased 8% to $4.487 billion, mainly due to a 5% growth at U.S. networks and 13% growth at International Networks. [11] From the first quarter to the second quarter of 2013, revenues increased 30% from $1,156 million to $1,467 million. [12] Stock prices for Discovery Communications, Inc. (DISCA) ranged from $84.06-$84.99 on Tuesday, November 12, 2013. In the past 52 weeks, stock prices have ranged from $54.89-$89.58. [13]

Facts and Figures

Facts and Figures: “Subscriber numbers as of September 30, 2013, according to The Nielsen Company in the US.” [14]

Discovery Channel 

2012 at the Discovery Channel was marked by immense success, due in part to the return of hit series such as Gold Rush and Moonshiners and the emergence of breakout hits such as Fast N’ Loud, Jungle Gold, and Amish Mafia. Amish Mafia was an incredible success for the Discovery Channel as the highest-rated premiere in the channel’s history. Due to the success of its programming, viewership increased 14% from 2011 and 20% in January of 2013. [11]

In 2014, the Discovery Channel will venture to Kodiak Island in Alaska for a series in which viewers will encounter the obstacles that three multi-generational families face living on the deadly island. [15]

TLC

Theresa Caputo from TLC's Hit Series "Long Island Medium"

Theresa Caputo from TLC’s Hit Series “Long Island Medium” [16]

In 2013, 30 series returned to TLC, including Here Comes Honey Boo Boo, Long Island Medium, Sister Wives, and Breaking Amish, TLC’s highest-rated new series to date. As Discovery’s female flagship brand, TLC prides itself on being the most widely distributed female-targeted lifestyle and entertainment brand in pay-TV. The channel reaches nearly 300 million households in over 150 markets. [11]

 Investigation Discovery (ID)

Investigation Discovery Logo

Investigation Discovery Logo [18]

Investigation Discovery features 24/7 “news” shows that depict true murder cases in the template of re-enactments. [17] 2012 was Investigation Discovery’s best year to date, as it delivered 45 consecutive months of year-over-year primetime gains among its key demographic (the longest streak among any cable network supported by advertisers.) [11] On Tuesday, November 12, 2013, ID launched its newest series A Crime to Remember, which highlights stories of real-life murder cases of the ‘50s and ‘60s. [19] Investigation Discovery also launched a new series titled Elder Skelter on November 6, 2013, which tells the horrifying stories of senior citizens who committed cold and calculated murders. [20]

Animal Planet

Animal Planet also celebrated 2012 as its best year-to-date, with a 17% increase in viewership from 2011. Programs such as River Monsters, Finding Bigfoot, Call of the Wildman, and Tanked paved the way for Animal Planets’ success. The future is looking bright for Animal Planet, as it is expected to continue its audience growth in the coming years. [11] On November 9, 2013, Animal Planet debuted its new series Meet The Sloths, which takes viewers behind the scenes of the lives of sloths. To promote the show, Animal Planet L!VE will feature a 24/7 Sloth Cam, broadcasting live from Zoo Atlanta.  [21]

Animal Planet Logo

Animal Planet Logo [22]

Animalist [14]

In October of 2013, Discovery launched Animalist, a new digital video network featuring short-form series, which explore the connection between humans and animals. The Animalist programming lineup includes new shows like Discovery Sharks and Animals With Low Self Esteem. Advertisers and partners are able to reach viewers through the new digital network across mobile, YouTube, Xbox, and online at Animalist.com.

 

Continued Momentum at Joint Ventures [11] 

Discovery Channel’s U.S. joint venture networks, The Hub, OWN: Oprah Winfrey Network, and 3net, continue to grow and build viewership. The Hub, once available in only 56 million households at launch, is now available in 72 million. It is now the fastest-growing kids’ cable network in 2012, as it experienced 14% gains in the fourth quarter of 2012 among kids 2 to 11 in day and primetime. In November of 2013, The Hub launched a series of children’s webisodes called Spookesville Freak Files and an online game Streets of Spookesville. [23]

Oprah Winfrey Network experienced a 36% audience growth in 2012 and continues to grow in popularity. In the second quarter of 2013, OWN Network began to generate a profit and will begin to pay back Discovery Communications for its investment in the network. [24]

3net, Discovery Communications’ joint venture 3D channel with Sony and IMAX gained additional distribution in 2012 and continues to expand its content library.

 

 Recent Company News

On November 7, 2012, Discovery Communications announced its acquisition of Espresso

Espresso Education

Espresso Education [26]

Education, the leading provider of digital education content for primary school in the United Kingdom. The business will be overseen by the education division of Discovery. This marks Discovery’s first purchase of an international education company.

 

  • Acquisition of SBS Nordic Operations of ProSiebenSat.1 Group

On April 9, 2012, Discovery Communications announced the acquisition of the SBS Nordic operations of ProSiebenSat.1 Group. This purchase adds an additional 12 television networks, along with several radio stations and digital brands to Discovery’s portfolio. Together, these properties in Norway, Sweden, Denmark, and Finland form SBS Discovery Media, a combined regional business. [27]

 

  • Discovery, Time Warner Cable Renew Carriage Deal

On November 18, 2013, Discovery Communications and Time Warner Cable announced

Time Warner Cable Logo

Time Warner Cable Logo [29]

the early renewal of their carriage deal, which permits  Bright House Networks to continue offering Discovery’s networks. The deal also includes TV everywhere rights, which allows Time Warner Cable subscribers to view the Discovery programming online, including on tablets and smartphones. The financials of the agreement were not released. This is the first time Discovery has agreed to make its shows available online to pay-TV subscribers. [28]

 

 

 

Sources:

[1] http://www.brandsoftheworld.com/logo/discovery-channel-4

[2]  http://corporate.discovery.com/leadership/

[3] http://corporate.discovery.com/leadership/david-zaslav/

[4] http://corporate.discovery.com/leadership/andrew-warren/

[5] http://corporate.discovery.com/leadership/david-leavy/

[6] http://corporate.discovery.com/leadership/mark-hollinger/

[7]  http://corporate.discovery.com/our-company/overview/

[8] http://corporate.discovery.com/our-company/overview/

[9]  http://www.hoovers.com/company-information/cs/company-profile.Discovery_Communications_Inc.ac0da8acf4dc6039.html

[10] http://interbrand.com/en/best-global-brands/2013/Discovery

[11] http://ir.corporate.discovery.com/phoenix.zhtml?c=222412&p=irol-reportsAnnual

[12] http://ir.corporate.discovery.com/phoenix.zhtml?c=222412&p=irol-reportsOther

[13] http://finance.yahoo.com/q?s=DISCA

[14] http://ir.corporate.discovery.com/phoenix.zhtml?c=222412&p=irol-newsletter

[15] http://tvbythenumbers.zap2it.com/2013/11/01/new-series-kodiak-to-premiere-on-the-discovery-channel-in-2014/212978/

[16] http://www.insideedition.com/investigative/5331-the-long-island-medium-can-she-really-communicate-with-the-dead

[17] http://www.cityweekly.net/utah/article-5-18280-investigation-discovery-dead-sexy.html

[18] http://nlmg.net/discovery-id/

[19] http://www.broadwayworld.com/bwwtv/article/Investigation-Discovery-to-Premiere-New-Series-A-CRIME-TO-REMEMBER-1112-20131111

[20] http://www.broadwayworld.com/bwwtv/article/Investigation-Discovery-to-Premiere-New-Series-ELDER-SKELTER-Today-20131105

[21] http://variety.com/2013/tv/news/animal-planet-dives-into-pop-cultures-sloth-fixation-1200774935/

[22] http://joesterloriagroup.com/blog/wp-content/uploads/2013/06/Animal_Planet.png

[23] http://www.4-traders.com/DISCOVERY-COMMUNICATIONS-9015/news/Discovery-Communications-Inc–Hubworldcom-Launches-Spookesville-Freak-Files-Webisodes-and-Stre-17456025/

[24] http://nypost.com/2013/07/30/oprah-winfreys-own-network-turns-a-profit-in-q2-six-months-ahead-of-schedule/

[25] http://www.sacbee.com/2013/11/07/5889741/discovery-communications-announces.html

[26] http://espressoeducation.wordpress.com

[27] http://corporate.discovery.com/discovery-news/discovery-communications-completes-acquisition-sbs/

[28] http://online.wsj.com/news/articles/SB10001424052702303985504579206111735425786

[29] http://www.polygon.com/2013/1/19/3893532/time-warner-cable-banning-select-gun-ads