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Focus Features

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by John Pflieger
[21] Focus Features Logo

[21] Focus Features Logo

Focus Features is a film production and distribution company that serves at the art house film department of the NBCUniversal brand.  Started in 2002, Focus Features is currently run by CEO Peter Schlessel, who took the helm in late 2013 after Focus and the FilmDistrict merged in 2013 [1].  Focus Features has had great success over the last 12 years with critically acclaimed releases like Brokeback Mountain, Dallas Buyers Club, and Lost in Translation just to name a few.  The former being the most successful Focus Feature production to date, grossing $83 million and receiving 3 Academy Awards and receive nominations for 5 more along with a slue of other awards [2][3].

Financials

Catering usually to more specific audiences then some of the major production house, Focus Features is currently ranked 12th for top grossing production companies in the 2014 year, with a total gross of $104 million, which puts them in control of 1.1% of the current market share [4].  Though falling short to its 5th ranked older brother Universal Pictures, the smaller production company has managed to sustain an average gross of $8.7 million per release over the course of its 11 releases in 2014 [4][5].  With award season approaching, Focus has the potential to see continued growth in revenue through the beginning of 2015.  With Oscar buzz surrounding actor Eddie Redmayne of Focus Features most recent release The Theory of Everything, a nomination for best actor has the potential to increase revenue by about $600,000, where a win in the category could yield nearly $6 million in increased revenue[6][7].  Though Focus is only responsible for a small portion of NBCUniversal’s $1.4 billion filmed entertainment revenue, the small production house continues to boast impressive figures[8].

Recent Releases 

“The Theory of Everything “

[22] The Theory of Everything Poster

[22] The Theory of Everything Poster

The biographical film chronicles the life of astrophysicist Stephen Hawking as he fell in love with his wife Jane, explored the science of universal time, and struggled with the debilitating neurological disease of ALS[9].  Eddie Redmayne, who plays Steven Hawking, has already been labeled by Variety as one of the main contenders for the Best Actor Academy Award[6].  The film, which opened November 7th in a limited release to 5 theaters grossed $208,763 and continued to succeed as it hit a wide release November 26th in 802 theaters and grossed slightly over $5 million in its wide release opening[10].  As of December 1st the film has grossed $9.6 million and has the potential to see continued success as the holidays and award season approaches[10].

“Kill The Messenger”

[23] Kill The Messenger Poster

[23] Kill The Messenger Poster

A political thriller starring Academy Award nominated actor Jeremy Renner, tells the story of journalist Gary Webb, who stumbles across a dark story that involves drugs and government cover-ups[11].  The film opened October 10th in 374 theaters and grossed $941,809 in its opening weekend.  At its widest relapse the film was only in 427 theaters and to date has only grossed $2.4 million, having been stifled by the Buena Vista release of “Alexander and the Terrible, Horrible, No Good, Very Bad Day” which was release the same day and saw far greater success[12][13].

“The Boxtrolls”

[24] The Boxtrolls Poster

[24] The Boxtrolls Poster

This family film tells the tail of an adventure of a group of unique creatures as they raise an orphan and fight for their lives in an effort to thwart their local town villain[14].  This film has been the most successful release for Focus Features this year having grossed nearly $50 million.  The feature opened September 26th 3,464 theaters and gross $17.2 million, which accounted for 34.9% of the films total gross domestically[15].  The film went on to gross $56.2 million worldwide, making a total of $105.7 million, which is a huge success not only for Focus Films, but also for the small Oregon based stop-motion animation house Laika Studios, which carried out the animation for “The Boxtrolls.”[15][16]  The small animation studio also produced “ParaNorman” and “Coraline” for Focus Features, which are both in Focus Feature’s top 5 for most successful domestic grossing films[5].  Only days after the opening of “The Boxtrolls”, Focus Features signed an agreement with Laika to work with them on 3 more feature length films[17].  This agreement proves to be especially wise when looking at the fact that all three of the films that Laika and Focus have teamed up on have grossed over $100 million world wide, making them highly profitable[17].  There is still room for more success in the coming months, seeing that “The Boxtrolls” received 13 nominations in this years Annie Awards, and is only expected to receive more nods as award season get underway[18].

Upcoming

Focus Features consistently releases 10-12 films a year, making them a highly productive production house for the scale of their operation[5].  As of now, Focus has announced a few new projects that will be coming up in 2015 which will have the potential to make quite a splash in the market place in the upcoming year.

[25] 50 Shades of Grey Poster

[25] 50 Shades of Grey Poster

One of the more anticipated Focus Features releases of 2015 is the adaptation of the novel 50 Shades of Grey.  The popular 3 part book series will be treated as a trilogy by focus and will follow the saga of the novels quite closely.  The film is scheduled to be released on Valentines Day, offering an interesting option for holiday viewing[19].

[26] Black Sea Poster

[26] Black Sea Poster

Another highly anticipated 2015 Focus release is the upcoming release starring Jude Law, “Black Sea”.  The apparent action movie casts Law as a submarine captain who is working with a team of Russian and English crew members to salvage Nazi gold in a sunken U-boat.  The film is scheduled to be released January 23 of 2015[20].

Future of Focus Features

The future for Focus Features appears to be very bright.  With a recent 3 film deal with Laika Studios, this is a air of optimism, because with the success of the studio’s earlier films, we can only assume that with the proper marketing and distribution the next 3 should be just as successful.  Also with the “50 Shades of Grey” series on the horizon, there are multiple prospects for continued growth.  As we see the success of Comcast and NBCUniversal and their continued growth, the potential for the expansion of Focus Features is exponentially increased.

Citations:

1.     Focus Features Announces More Key Senior Hires, hollywoodreporter.com, RT; 12/01/14

2.    Brokeback Mountain, Boxofficemojo.com, RT: 12/01/14

3.   Brokeback Mountain Awards, imdb.com, RT: 12/01/14

4.   Studio Market Share, Boxofficemojo.com, RT: 12/01/14

5.   Focus Features, Boxofficemojo.com, RT: 12/01/14

6.   Contender: Lead Actor Preview, Variety.com, RT: 12/01/14

7.   How Oscar Nominations Affect the Box Office, Businessinsider.com, RT: 12/01/14

8.   Comcast Earnings Release, cmcsk.com, RT: 12/01/14

9.   The Theory of Everything, Rottentomatos.com, RT: 12/01/14

10. The Theory of Everything, Boxofficemojo.com, RT: 12/01/14

11. Kill the Messenger, Rottentomatos.com, RT: 12/01/14

12.  Kill the Messenger, Boxofficemojo.com, RT: 12/01/14

13.  Alexander and the Terrible, Horrible, No Good, Very Bad Day, Boxofficemojo.com, RT: 12/01/14

14.  The Boxtrolls, Rottentomatos.com, RT: 12/01/14

15. The Boxtrolls, Boxofficemojo.com, RT: 12/01/14

16.  Laika Studios, Laikastudios.com, RT: 12/01/14

17. Focus Features, Laika Ink Three-Film Pact, hollywoodreporter.com, RT; 12/01/14

18.  Boxtrolls leads Annie Award nominations, bbc.com, RT; 12/01/14

19. 50 Shades of Grey, fiftyshadesmovie.com, RT; 12/01/14

20. Black Sea, focusfeatures.com, RT; 12/01/14

21. Focus Features Logo, thewrap.com, RT; 12/01/14

22. The Theory of Everything Poster, imdb.com, RT; 12/01/14

23. Kill the Messenger Poster, imdb.com, RT; 12/01/14

24. The Boxtrolls Poster, imdb.com, RT; 12/01/14

25. 50 Shades of Grey Poster, imdb.com, RT; 12/01/14

26. Black Sea Poster, imdb.com, RT; 12/01/14

Focus Features

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by Punika Limpanudom
Focus Feature Logo

[26] Focus Features Logo

HISTORY

Founded by David Linde and James Schamus in 2002, Focus Features is the art house branch of NBC Universal and a subsidiary company of Universal Pictures. The company is as a product of the divisional merger between USA Films and Good Machine. The company has produced cult classics like Wet Hot American Summer (2001) and Academy Award-winning films like Brokeback Mountain (2005), which grossed $83 million domestically [1].

[24]

[24] “Brokeback Mountain” is one of Focus Features’ most critically acclaimed films, winning Best Director, Best Adapted Screenplay and Best Original Score at the 2006 Academy Awards.

Focus Features produces independent films with a niche target audience, tackling genres that big-budget blockbusters may not produce, putting emphasis on dramatic cinematography and character insight over a commercially-driven plot lines. Examples of successful movies with niche markets produced by Focus Features are Sophia Coppola‘s Lost in Translation (2003) and Wes Anderson‘s Moonrise Kingdom (2012). The company also handles film production, film financing and worldwide distribution, which means they are vertically integrated to produce a film from start to finish; pre-production all the way through to distribution, domestically and internationally.

On October 2013, James Schamus stepped down from the position of CEO upon the merger between FilmDistrict and placed Peter Schlessel, the founder of FilmDistrict, to be the chief executive of Focus Features in January 2014 [2].

KEY EXECUTIVES

[2] Peter Schlessel, Chief Executive Officer of Focus Features

[3] Peter Schlessel, CEO of Focus Features

Christine Birch, President of Marketing

[4] Christine Birch, President of Marketing

Adrian Alperovich, Chief Operating Officer

[5] Adrian Alperovich, Chief Operating Officer

FINANCIALS

Focus Features ranks 12th in overall film distributor companies, owning 1.1% of the total market share as of November 23, 2014. The company’s total gross is $104.5 million with 11 movies released in 2014 so far [6]. Focus Features had improved in market share from the previous year, ranking 13th with 1.1% market share and grossing $101 million with its 6 films that were released in 2013 [20]. There is a 15% increase in gross revenue, 2014 being comparatively more successful than 2013 [7] despite the critical success that came with Dallas Buyers Club during the 2014 Academy Award.

IN THEATERS

“The Theory of Everything” (2014)

The Theory of Everything Movie Poster

[13] ‘The Theory of Everything” is a biopic based on a biographical book by Jane Hawking called “Travelling to Infinity: My Life with Stephen”

The biographical drama starring Eddie Redmayne and Felicity Jones was a limited release in five theaters in North America on November 7, 2014. The biopic “played well across all demographics” and Jim Orr, the head of distribution at Focus Features, said that “the film itself and the director will be getting Academy attention”. The opening weekend grossed $207K, averaging a strong $41,400 per theater. [8] The film expanded to wide release on November 26, 2014 and has grossed approximately $9.6 million in total domestically. [9] Redmayne, who stars the young astrophysicist Stephen Hawking, has already won the Palm Springs International Film Festival‘s Desert Palm Achievement Award and Hollywood Film Awards‘ Hollywood Breakout Performance Actor Award in November 2014. Redmayne has been predicted to receive critical attention for the Best Actor award for the upcoming Academy Awards in 2015 [10][11][12]

FALL 2014 RELEASED MOVIES

“The Boxtrolls” (2014)

[

[15] “The Boxtrolls” is the product of collaboration between Portland-based animation studio, LAIKA, and Focus Features.

The fantasy stop-motion animation was released on September 26, 2014 grossed $49.6 million domestically and $56.2 million internationally. During its opening weekend, The Boxtrolls ranked 3rd, opening in 3,464 theaters and averaging $4,987 per theater, which became 34.9% of the total gross. Looking at the somewhat successful feedback of the partnership between LAIKA and Focus Features in producing and distributing The Boxtrolls, generating $49.6 million dollars domestically, the domestic revenue did not break-even with the high cost of producing animation, which was $60 million budget for production. Fortunately, the animation grossed over $56 million overseas, which in turn becomes over half of the lifetime gross of the film, bringing the total worldwide gross to $107.8 million, holding the film above water and breaking even with the $60 million production budget [14].

Produced by LAIKA, a Portland-based animation studio that has previously produced Oscar-nominated Coraline (2009) and ParaNorman (2012), both of which was distributed by Focus Features, the company signed an extension to their partnership, adding three more films to be made. Once again Focus Features will be distributing domestic releases, while international distribution will be under Universal Pictures International [16].

“Kill the Messenger” (2014)

A thriller directed by Homeland director Michael Cuesta was released on October 10, 2014 and received positive reviews on Rotten Tomatoes, with a 77% rating from 97 reviews [17]. It grossed $2.4 million domestically [18] and was ranked 15th at the box office during the opening weekend, debuting with Buena Vista‘s Alexander and the Terrible, Horrible, No Good, Very Bad Day, which ranked 2nd. The Boxtrolls, distributed by Focus Features, ranked 9th on the film’s debuting weekend [19]. Though Kill The Messenger wasn’t a total flop for Focus Features but the movie flew under the radar, despite its lukewarm reviews. This might be because it debuted with bigger blockbuster movies on the same weekend as mentioned previously.

UPCOMING

“Black Sea” (2015)

A suspense thriller starring Academy Award nominee, Jude Law, will be released in January 2015. Directed by Kevin MacDonald, Black Sea follows a cryptic submarine captain and his band of misfit crew in search of a hidden treasure. The critically acclaimed director has been known for his award-winning works such as The Last King of Scotland. The film is scheduled to release in Europe and the United Kingdoms in December 2014 [21][22].

[

[25] Focus Feature picked up the development of the adaptation of best-selling young adult novel “The Scorpio Races” after a turnaround with Warner Bros.

“The Scorpio Races”

Focus Features has signed to develop adaptation of the popular young adult series The Scorpio Races written by Maggie Stiefvater. After falling through with Warner Bros., the adaptation was then taken to Focus Features to develop. The screenplay will be adapted by Jack Thorne, produced by KatzSmith Productions and Jay Ireland is placed to be the Executive Producer [23]. This is a promising project for Focus Features, since the company’s adaptation productions has always been a success, such as Brokeback Mountain and Dallas Buyers Club.

PROJECTIONS FOR FOCUS FEATURES

With The Theory of Everything receiving a robust amount of Oscar buzz, Focus Feature is looking at a great Award Season in the upcoming year. The film is one of the frontrunner for Best Picture award and Best Actor by Redmayne‘s stellar performance in portraying the disease-ridden Stephen Hawking. The upcoming year is projected to be another improvement from the last, which peaked with Dallas Buyers Club‘s performance at the 2014 Academy Award. The extended partnership with LAIKA animation for another three movies is promising, judging by their previous successful collaborations with Coraline and ParaNorman. Next year will be another relatively successful year for Focus Features since the highly anticipated adaptation of “Fifty Shades of Grey” will be released on Valentine’s Day 2015.

SOURCES

[1] Box Office by Studio: Focus Features. Box Office Mojo. Retrieved: November 30 2014

[2] Miller, Daniel (October 2 2013). FlimDistrict’s Schlessel to head Focus Features as Schamus departs. LA Times. Retrieved: November 30 2014

[3] Peter Schlessel. Deadline Hollywood. Retrieved December 1 2014

[4] Christine Birch. Deadline Hollywood. Retrieved December 1 2014

[5] Adrian Alperovich. NBCUniversal. Retrieved December 1 2014

[6] Studio Market Share 2014. Box Office Mojo. Retrieved: November 30 2014

[7] Studio Market Share: Yearly Comparison. Box Office Mojo. Retrieved: November 30 2014

[8] Brooks, Brian (November 9 2014). ‘The Theory of Everything’ Hawking Relatively Strong Box Office Debut. Deadline Hollywood. Retrieved: November 30 2014

[9] The Theory of Everything (2014). Box Office Mojo. Retrieved: November 30 2014

[10] Feinberg, Scott (September 7 2014). Toronto: Eddie Redmayne Leaps to Head of Oscar Pack for ‘Theory of Everything’. The Hollywood Reporter. Retrieved: November 30 2014

[11] Feinberg, Scott (September 7 2014). Palm Springs Film Fest: Eddie Redmayne Lands top Actor Honor for ‘Theory of Everything’. The Hollywood Reporter. Retrieved: November 30 2014

[12] Gray, Tim (September 7 2014). Toronto: ‘Theory of Everything’ Has the Right Formula for Oscars. Variety. Retrieved: November 30 2014

[13] The Theory of Everything Movie Poster. teaser-trailer.com. Retrieved December 1 2014

[14] The Boxtrolls (2014). Box Office Mojo. Retrieved: November 30 2014

[15] The Boxtrolls Movie Poster. impawards.com. Retrieved December 1 2014

[16] Yamato, Jen (October 3 2014). Post-‘Boxtrolls’, focus Features & LAIKA Pact On Three More Films. Deadline Hollywood. Retrieved: November 30 2014

[17] Kill The Messenger (2014). Rotten Tomatoes. Retrieved: November 30 2014

[18] Kill the Messenger (2014). Box Office Mojo. Retrieved: November 30 2014

[19] Weekend Box Office: October 10-12, 2014. Box Office Mojo. Retrieved: November 30 2014

[20] Studio Market Share 2013. Box Office Mojo. Retrieved: November 30 2014

[21] Tartaglione, Nancy (November 30 2014). ‘Mockingjay’, ‘Interstellar’, ‘Penguins’ Lead Frame; ‘Paddington’ Charms UK: Int’l B.O.. Deadline Hollywood. Retrieved: November 30 2014

[22] D’Alessandro, Anthony (July 2 2014). Focus Features To Bow ‘Black Sea’ In January; ‘Selfless’ & ‘Insidious 3’ Make Sked Changes. Deadline Hollywood. Retrieved: november 30 2014

[23] Ford, Rebecca (November 5 2014). Focus to Develop YA Adaptation ‘Scorpio Races’ (Exclusive). The Hollywood Reporter. Retrieved: November 30 2014

[24] Brokeback Mountain Movie Poster. impawards.com. Retrieved December 1 2014

[25] The Scorpio Races Book Cover. goodreads.com. Retrieved December 1 2014

[26] Focus Features Logo. NBCUniversal. Retrieved December 1 2014