Nick Ross
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NBCUniversal Logo (Source: nbcuniversal.com)[21]
30 Rockefeller Plaza
New York, NY – 10112
(212) 664-4444
Who They Are
NBC Universal is a subsidiary of Comcast with this article focusing primarily on the television arm of the NBC Universal family. NBC is perhaps best known for broadcast television which includes NBC Entertainment (what people think of when they think of shows like Parks and Recreation, The Office, and 30 Rock), NBC News, NBC Sports, the NBC Olympics, and Telemundo. They also have many holdings in cable including Bravo, CNBC, E!, the Esquire Network, the Golf Channel, MSNBC, NBC Sports Network, Oxygen, Syfy, The Weather Channel, and the USA Network. NBCU also owns three TV production studios which include Universal Television, Universal Cable Productions, and Telemundo Studios. Beyond the network level of the company, NBCU also has various regional television holdings. They own twenty-eight NBC and Telemundo local stations as well as ten NBC sports regional networks across the country. NBCU is also a partner in the video streaming site Hulu.[1]
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NBCU Holdings (Source: tvmediainsights.com) [23]
Key Executives [1]
History
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NBC History (Source: Rocketland Photography/Pinterest) [24]
Financial
Comcast stock has been on the rise over the past three months. As a whole, the stock has climbed by about $5. In their 2015 Quarter 3 earnings report on October 27, NBC Universal has also been doing well as part of the Comcast portfolio.[6] NBCU revenue increased 20.8% and NBC ranked as number one among adults 18-49 for the fifth summer in a row. NBC also won the opening two weeks of the broadcast season for the fourth straight year among adults 18-49.
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Comcast stock prices over the past three months. (Source: Google/Yahoo Finance)[22]
What’s New for NBCU
Seeso
The biggest story right now for NBCU is the imminent launch of their new internet streaming comedy service called Seeso. The service launches on December 3 in a public beta.[7] Users will be able to sign up with an e-mail address and the service will be free for the first month. After this initial beta, the service will cost just $3.99 per month.[8] Rather than targeting broader demographics as services like Netflix or Amazon Prime do, Seeso aims to target a more narrow market: comedy fans. NBC hopes to use the service to mine the value of its comedy programming like Saturday Night Live, and all of its late-night comedy programming.[9] This service won’t just recycle content that’s already aired, however. Its biggest selling point is the original content. The service will launch with 20 original programs in its first year alone. Dan Harmon, best known for creating NBC’s Community and Adult Swim’s Rick and Morty,[10] will be a driving force behind the creation of original content for Seeso.[9] Beta members will also get access to a live stand-up comedy special “The Guest List: Live From The Barrel House” which will stream on December 8th, exclusively on Seeso.7 NBCU mentions that the service will be available in full in January including access to connected devices, however it does not specify which devices (AppleTV, Roku, Amazon FireTV, etc.) it will be available on.
Video: NBCU/Seeso [7]
Expanded Streaming Options
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Amazon’s Fire TV (Source: idownloadblog.com) [25]
Fall TV Lineup/Cancellations
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The Player Poster (Source: NBCUniversal) [26]
The Wiz! Live
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David Alan Grier as the Cowardly Lion (Source: NBCU/AdAge) [19]
Macy’s Thanksgiving Day Parade
A perennial ratings boon for NBC, the annual Macy’s Thanksgiving Day parade did not disappoint in 2015. The three-hour event drew a 12.6 rating, the highest of any program all season.[20] The broadcast also pulled in a 7.0 rating among adults 18-49 which is up slightly from the previous year’s broadcast.
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Macy’s Thanksgiving Day Parade (Source: forthemommas.com) [27]
Footnotes
[1] NBC Universal Business – Corporate Site. Retrieved November 30, 2015. http://www.nbcuniversal.com/business/
[2] Various Authors. September 1926. Announcing The National Broadcasting Company, Inc. Retrieved November 30, 2015. http://earlyradiohistory.us/1926nbc.htm
[3] NBC Universal Careers – Credo & History. Retrieved December 1, 2015. http://www.nbcunicareers.com/our-company/credo-history
[4] Goldman, David. December 3, 2009. GE, Comcast announce joint NBC deal. Retrieved November 30, 2015. http://money.cnn.com/2009/12/03/news/companies/comcast_nbc/index.htm
[5] Lieberman, David. March 19, 2013. Comcast Completes Acquisition Of GE’s 49% Stake In NBCUniversal. Retrieved November 30, 2015. http://deadline.com/2013/03/comcast-completes-acquisition-nbcuniversal-457181/
[6] October 27, 2015. COMCAST REPORTS 3RD QUARTER 2015 RESULTS. Retrieved November 30, 2015. http://www.cmcsa.com/releasedetail.cfm?ReleaseID=938550
[7] NBCUniversal – Seeso Is Coming. Retrieved November 30, 2015. http://www.nbcuniversal.com/article/seeso-coming
[8] Jarvey, Natalie. October 15, 2015. NBCUniversal to Launch Comedy Streaming Service Seeso. Retrieved December 1, 2015. http://www.hollywoodreporter.com/news/nbcuniversal-launch-comedy-streaming-service-832351
[9] Littleton, Cynthia. October 30, 2015. Upright Citizens Brigade, Dan Harmon Drive Originals Strategy For NBCUniversal’s Seeso. Retrieved December 1, 2015. http://variety.com/2015/tv/news/dan-harmon-upright-citizens-brigade-nbcuniversal-comedy-seeso-1201630545/
[10] IMDB Page – Dan Harmon. Retrieved November 30, 2015. http://www.imdb.com/name/nm1363595/
[11] Risley, James. October 7, 2015. Amazon rumored to be in talks with CBS, NBCUniversal for live streaming TV. Retrieved November 28, 2015. http://www.geekwire.com/2015/amazon-rumored-to-be-in-talks-with-cbs-nbcuniversal-for-live-streaming-tv/
[12] Fingas, Jon. November 23, 2015. CBS’ streaming video service comes to Amazon’s Fire TV. Retrieved December 1, 2015. http://www.engadget.com/2015/11/23/cbs-all-access-on-amazon-fire-tv/
[13] Amazon Fire TV Product Page. Retrieved December 1, 2015. http://www.amazon.com/Amazon-DV83YW-Fire-TV/dp/B00U3FPN4U
[14] Kissell, Rick. June 2, 2014. NBC Announces Fall Premiere Dates for New, Returning Series. Retrieved December 1, 2015. http://variety.com/2014/tv/news/nbc-announces-fall-premiere-dates-for-new-returning-series-1201207308/
[15] December 1, 2015. NBC Renew/Cancel standings, week 10: ‘Grimm’ need not be scared yet. Retrieved December 1, 2015. http://tvbythenumbers.zap2it.com/2015/12/01/nbc-renewcancel-standings-week-10-grimm-need-not-be-scared-yet/
[16] Friedlander, Whitney. October 23, 2015. NBC Cuts Episode Order for Wesley Snipes Thriller ‘The Player’. Retrieved December 1, 2015. http://variety.com/2015/tv/news/the-player-cancelled-nbc-wesley-snipes-1201621293/
[17] Gajewski, Ryan. November 2, 2015. Watch NBC’s ‘The Wiz Live!’ Teaser: “There Is No Place Like Home”. Retrieved December 1, 2015. http://www.hollywoodreporter.com/live-feed/watch-nbcs-wiz-live-teaser-836259
[18] Kissell, Rick. December 5, 2014. ‘Peter Pan Live’ Ratings: Not ‘Sound of Music’ Big But Strong for NBC Thursday. Retrieved December 1, 2015. http://variety.com/2014/tv/news/peter-pan-live-ratings-not-sound-of-music-big-but-strong-for-nbc-thursday-1201371871/
[19] Crupi, Anthony. November 30, 2015. NBC’s ‘Wiz’ to Ease On Down the Road with Reddi-Wip. Retrieved December 1, 2015. http://adage.com/article/media/nbc-ease-road-reddi-wip/301515/
[20] Porter, Rick. November 27, 2015. Macy’s Thanksgiving parade draws big ratings for NBC. Retrieved December 1, 2015. http://tvbythenumbers.zap2it.com/2015/11/27/macys-thanksgiving-parade-draws-big-ratings-for-nbc/
[21] NBCUniversal Corporate Website. Retrieved November 30, 2015. http://www.nbcuniversal.com/
[22] Google Finance – CMCSA. Retrieved December 1, 2015. http://www.google.com/finance?q=NASDAQ:CMCSA
[23] Berman, Mark. July 15, 2015. NBC Universal Portfolio Closes Upfront Selling at a Reported $6 Billion. Retrieved December 1, 2015. http://www.tvmediainsights.com/highlights/nbc-universal-portfolio-closes-upfront-selling-at-a-reported-6-billion/
[24] History of NBC Logos – Pinterest. Retrieved December 1, 2015. https://www.pinterest.com/pin/401946335463790603/
[25] Zibreg, Christian. April 2, 2014. Amazon unveils its Apple TV competitor: meet the $99 Fire TV set-top box. Retrieved December 1, 2015. http://www.idownloadblog.com/2014/04/02/amazon-firetv/
[26] Tallerico, Brian. September 21, 2015. TV REVIEW: NBC LAUNCHES THREE NEW DRAMAS IN “BLINDSPOT,” “THE PLAYER,” “HEROES REBORN”. Retrieved December 1, 2015. http://www.rogerebert.com/demanders/tv-review-nbc-launches-three-new-dramas-in-blindspot-the-player-heroes-reborn
[27] 2015 Macy’s Thanksgiving Day Parade. Retrieved December 1, 2015. http://forthemommas.com/thanksgiving/2015-macys-thanksgiving-day-parade