LIN Media

By Yilin Pei

LIN Media Logo (Courtesy of  Krqe.com)

       LIN Media, LLC

One West Exchange Street, Suite 5A
Providence, RI 02903
401-454-2880

http://www.linmedia.com

About the Company

LIN TV

LIN TV logo

LIN Media was founded in 1961  under the name “LIN Broadcasting”. In 1994, “LIN Television Corporation” spun off from “LIN Broadcasting” as a public company. In 2010, the company rebranded to LIN Media, transforming to a local multimedia company but the cooperate name didn’t change.

In 2013, LIN was re-organized into LIN Media, LLC, at Delaware.[1]  Nowadatries to drive brand, potential audience and revenue growth by providing by diverse platforms such as mobile products, apps and web sites. [2]

TV Stations

LIN Media Brands (Courtesy of linmedia. com)

LIN Media Brands

LIN Media operates or services 43 stations (40 full-power and 3 low-power stations), 7 digital channels in 23 markets with 10.5% U.S. households to deliver local news, sports, community stories and entertainment programming. The 43 stations include 11 CBS affiliates, 10 FOX affiliates, 7 NBC affiliates, 5 ABC affiliates, 8 CW affiliates, 8 MNT affiliates and a TEL affiliate and the company also operates 14 multi-station markets. [3] [4] LIN Media concentrates on median-size stations and markets which is in the range of  #20 DMA to #70 DMA. [5]

LIN's stations and markets

LIN’s Stations and Markets

As of July 13th, 2013, household rating of LIN Media was 3.7 estimated by Nielsen, the most respected global information and measurement company. The rating of LIN Media is higher than the company’s competitors, Gray,  Media General and Nexstar which ratings are respectively 3.4, 2.9 and 2.2. [6] And LIN’s big- four stations’ news rating is 24% higher than national average level.[7] In addition, LIN Media also works on Unique Local Programming such as The Rhode Show in WPRI, Mardnda – Where You Live in WOTV, and The Hampton Roads Show on WAVY[8]

LIN Digital

LIN Digital

LIN Digital logo

LIN Media was one of the first broadcasters to build their own digital business. LIN Digital,the subsidiary of LIN Media, differentiates LIN Media from other broadcasting companies by  providing unique and high-impacted digital marketing solutions to the most honored agencies and brands in U.S. and helps them to  target potential audiences by customized websites, delivering high quality videos, and mobile devices. In addition, By cooperating with television and interactive analytic companies, LIN Digital also provides value evaluation of cross-platform products for advertisers.  LIN DIgital is the top 30 Ad network announced by comScore, which is the most respected digital analytics company in U.S. [9]

Peer Comparison - Q2'13 Digital Revenue

competitor comparison of digital revenues of Q2’13

As of the second quarter of 2013, LIN Media’s digital revenue was $25.1 million which was triple of the second quarter digital revenue of Nexstar, one of the most competitive broadcasting company of LIN Media.[10]

 Nowadays, LIN DIgital’s sales has reached to 32 markets including Chicago, New York City and Los Angeles. Moreover,  LIN Digital released new novel products recently which connect brands cross different platforms such as videos, displays, social media and mobile by working with HYFN and Dedicated Media, the companies that LIN Media acquires major ownership. On Oct. 24th, comScore announced that LIN Digital is the #17 comScore video network. [11]

 

 Key Executives

Vincent L. Sadusky – President & CEO

Vincent L. Sadusky

Vincent L. Sadusky

Scott M. Blumenthal – EVP Television

Scott M. Blumenthal

Scott M. Blumenthal

Richard J. Schmaeling –  Senior Vice President Chief Financial Officer

 Richard J. Schmaeling

Richard J. Schmaeling

Kimberly S. Davis –  Vice President Human Resources

Kimberly S. Davis

Kimberly S. Davis

For more information on LIN Media’s executives, click here.

Stock Information

LIN Media LLC Class A Common St Stock Chart - Fall of 2013
LIN Media LLC Class A Common St Stock Chart – Fall of 2013 
LIN Media LLC Class A Common St Stock Chart - Fall of 2012

LIN Media LLC Class A Common St Stock Chart – Fall of 2012

 The share price of LIN Media LLC (ticker: LIN) has increased 50.9% in the Fall of 2013 (from August 26th to November 19th). On Aug. 28th, LIN Media got the lowest share price, $16.00, and On Oct. 24th, the company reaches the highest, $26.05 a piece. At the same period of 2012, the lowest share price is $3.94 and the highest share price is $5.82. [12] The success of LIN Digital is one of the main reasons of the share price’s increase.

Financial Information

For the nine months ended September 30th of 2013, LIN Media’s net revenues were $468,448 million, which have increased 31.1% compared with 2011’s $357,292 million.

As of 2013, because of the launch of LIN Digital as well as acquiring major ownership of HYFN and Dedicated Media, the company expects that the digital revenues might over $100 million, which might increase 76% compared with 2012’s $56.8 million. The company also expects that revenues will reach to the range of $190 million to $210 million to achieve a mid 20s operation margin in 2016.[13] 

Dedicated Media logo

Dedicated Media logo

hyfn_logo_blue_lg1

HYFN Logo

As of the third quarter ended Sept. 30th, LIN Media’s local revenues including retransmission consent fee revenues, local advertising and TV station website revenues was $105.5 million that have increased 44% by comparing with the third quarter of 2012’s $73.3 million. [14]

In addition, LIN Media estimates that $14.7 million to $17.7 million might drop in the fourth quarter’s net revenues of 2013 compared to the fourth quarter of 2012 because of the decline of significant political advertising in 2013. [15]

News

On Oct. 3rd, LIN Media held an investor conference in Austin, Texas and admitted that the company might sell some TV spectrum in FCC’s incentive auction held in 2014. That can help the company profit out of selling Class A low-power stations.

In addition, LIN Media plans to auction off WCTX, a MyNet affiliated television station located in New Haven, CT, and sign its MNT-anchored programming under ABC affiliate WTNH, and the company might make $115 million cash flow under this decision. [16]

Besides, LIN Media owned station, KHON-TV, a fox-affiliated television station located in Honolulu (#69 DMA), upgraded the newscast to high definition, switched the digital platforms and got the most advanced graphics system on Oct. 18th.[17] The improvement of technology is one of the most effective way to capture audiences.

What’s Next for LIN Media? 

Public advertising is one of the foundation of LIN Media’s revenue and 2014 will have a new strong political cycle such as the heated debate of healthcare. Those political activities will give the company incremental opportunity to make profits.

For programming, Mr. Sadusky said that continuing combining high-rated sports and entertainment syndicated programming and local programming together is the most effective method in television.

As of 2014 Sochi Winter Olympics, LIN Media will focus on freestyle skiing and snowboarding instead of the most popular events like ice hockey. In addition, LIN’s news stations are finding local content such as local athletes’ stories to increase coverage and attention.

Besides, LIN Media announces to keep increasing net retransmission consent fee without disclosing how many percentages they will keep. Moreover, the company plans working on shorter cycle operations with cable because of the rapid movement of the market and longer cycle operations with the networks. [18]

The company expects that the net retransmission consent fee might exceed $90 million in 2013, which might increase almost 200% compared with 2009’s $30.1 million. [19]

On Dec. 10th, LIN Media will hold a small or medium cap conference at JP Morgan. By that time, the company will discuss more about future investments and developing strategies. [20] 

Competitors 

Major competitors of LIN Media include Nexstar, Gray, EW Scripps, Media General and Fisher Communications. [21]

             

Source:

[1] LIN Media History – http://www.linmedia.com/our-company/company-history/. 

[2] About LIN Media – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-Communacopia-TV-Panel-9-25-13.pdf – Retrieved Date: Sept. 25th, 2013

[3] About LIN Media – http://www.linmedia.com/our-company/

[4] LIN’s long-term affiliations – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-Investor-Day-Presentation_10-3-13.pdf – Retrieved Date: Oct. 3rd, 2013

[5] LIN Media’s Markets Rank Range – http://www.smallcapnetwork.com/LIN-Media-LLC-LIN-The-Next-Small-Cap-Media-or-Social-Media-Giant-SBGI-NXST-PBS/s/via/3414/article/view/p/mid/1/id/1490/ – Retrieved Date: Sept. 5th, 2013

[6] Peer Comparison of ratings – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-Investor-Day-Presentation_10-3-13.pdf – Retrieved Date: Oct. 3rd, 2013

[7] LIN’s Local News Rating – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-Investor-Day-Presentation_10-3-13.pdf – Retrieved Date: Oct. 3rd, 2013

[8] LIN’s Local Programmings – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-Investor-Day-Presentation_10-3-13.pdf – Retrieved Date: Oct. 3rd, 2013

[9] About LIN Digital – http://www.linmedia.com/newsroom/

[10] Competitor Comparison of digital revenues of Q2’13 – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-Investor-Day-Presentation_10-3-13.pdf – Retrieved Date: Oct. 3rd, 2013

[11] LIN Digital’s Video Network Rank of ComScore – http://www.lin-digital.com/pressreleases/lin-digital-debuts-top-20-comscore%E2%80%99s-video-network-rankings – Retrieved Date: Oct. 24, 2013

[12] LIN Media Class A Common St Stock Chart of the Fall 2013 – http://finance.yahoo.com/echarts?s=LIN+Interactive#symbol=lin;range=20130826,20131115;compare=;indicator=volume;charttype=area;crosshair=on;ohlcvalues=0;logscale=off;source=undefined;

[13] LIN Media Digital Revenue – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-Investor-Day-Presentation_10-3-13.pdf -Retrieved Date: Oct. 3rd, 2013

[14] LIN’s Local Revenue – http://www.tvnewscheck.com/article/71771/lin-media-3q-net-revenue-climbs?ref=search – Retrieved Date: NOV. 6th, 2013

[15] LIN’s Q4’13 Revenue Expectation – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-LLC-Announces-Third-Quarter-2013-Results.pdf – Retrieved Date: Nov. 6th, 2013

[16] LIN Media’s Plan of Selling Spectrum – http://www.tvnewscheck.com/article/71608/to-some-selling-spectum-could-makes-sense?ref=search – Retrieved Date: Oct. 30th, 2013

[17] KHON upgraded newscasts in HD – http://www.tvnewscheck.com/article/71318/khon-debuts-new-onair-look-hd-news?ref=search – Retrieved Date: Oct. 18th, 2013

[18] LIN Media’s Tech, Media & Telecom Conference -http://cc.talkpoint.com/well001/111213a_dy/?entity=21_4MWG15Q- (requires registration) – Retrieved date: NOV. 12th, 2013.

[19] LIN’s Net Retransmission Consent Fee – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-Investor-Day-Presentation_10-3-13.pdf – Retrieved Date: Oct. 3rd, 2013

[20] LIN Media’s Future Cap Conference -http://www.linmedia.com/investor-relations/calendar/

[21] LIN Media’s Competitors – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-Investor-Day-Presentation_10-3-13.pdf – Retrieved Date: Oct. 3rd, 2013

 

Sinclair Broadcast Group

Gallery

This gallery contains 16 photos.

By Zack Phillips Sinclair Broadcast Group, Inc. 10706 Beaver Dam Road Hunt Valley, Maryland 21030 (410) 568-1500 http://www.sbgi.net ABOUT THE COMPANY [2]: Sinclair Broadcast Group, Inc. (SBG), founded in 1986, currently owns, operates, programs, or provides sales services to 163 … Continue reading

Sinclair Broadcast Group

S. Catherine McCabe

Sinclair Broadcasting Group

– Image courtesy of sbgi.net

Overview

The Sinclair Broadcast Group, Inc., based in Baltimore, Maryland, is a diverse television broadcasting company, which owns and operates over one hundred stations in over sixty markets around the country. It also provides programming and sales services for its stations under local market agreements (LMA), a concept that was pioneered by SBG in the 1990s. It reaches almost 30% of households in the United States and is one of the biggest broadcasting groups in the country. [1]

History

The Sinclair Broadcast Group, Inc., was founded in 1986 by the four sons of Julian Sinclair Smith, a pioneer in ultra high frequency (UHF) television broadcasting. Julian Smith started the company as the Chesapeake Television Corporation in 1971; under which name Sinclair broadcasted one of the first UHF stations in the country from their flagship station WBFF-TV. UHF broadcasting immediately became a major part in the television industry and started to become more involved with their father’s company in the 1980s.

Julian Smith’s sons began acquiring other UHF stations and quickly saw the Chesapeake Television Corporation become a major consolidator in the industry. The name was changed to the Sinclair Broadcast Group in 1985. In 1990 the Smith brothers bought the remaining shares of SBG, owned by their parents, and immediately began acquiring more stations. It was not long before SBG became one of the largest media distributers in the country. [2]

– Image courtesy of jhu.edu

Smith Brothers

 David D. Smith

David D. Smith is currently serving as the President and Chief Executive Officer of the Sinclair Broadcast Group and has held the position since 1988. He was a major part it’s founding in 1986 and has help a position on the Board of Directors since. Before Sinclair, Smith was an officer and director at Comark Communications, a manufacturer of high power transmitters for UHF television companies, which he founded. [3]

Frederick G. Smith

Dr. Frederick G. Smith was an oral and maxillofacial surgeon before coming to Sinclair as the Vice President. He took that position in 1990 and has served on the Board of Directors since 1986. Dr. Smith also serves as a director or trustee of Sinclair Ventures, Inc., the Freven Foundation, Gerstell Academy, University of Maryland at Baltimore Foundation, St. Joseph’s Hospital, The Sinclair Relief Fund, Bay Television Inc., Cunningham Communications Inc., Gerstell Development, LP, Keyser Investment Group, Inc. and Beaver Dam, LLC. [3]

J. Duncan Smith

J. Duncan Smith who started off building and operating television stations in Pittsburgh, PA; Columbus, OH; Bloomington, IN; and multiple cities in Florida, now serves as the Vice President, Secretary and a Director of Sinclair. He has been with Sinclair since it’s founding  in 1986. Before Sinclair, Duncan also worked with David at Comark Communications. [3]

Robert E. Smith

Robert E. Smith served as the Vice President and Treasurer of Sinclair from 1988 to 1998. he later resigned from this position to shift focus to a commercial real estate investment firm which he started. He still holds a position on the Board of Directors which he has held since 1986.  Before Sinclair, Robert also worked at Comark Communications with his brothers. [3]

Affiliates

-Image courtesy of sbgi.net

Sinclair has stations in over sixty markets across the country and they have agreements with 8 different networks. These include 27 FOX, 20 MyTV, 20 CW, 17 ABC, 15 CBS, 11 NBC, 1 Azteca and 1 Independent affiliate. [4]

 Investments

In the past Sinclair has made very strategic investments over a variety of different industries. They currently hold interest in over five different companies. These include: [5]

  • Sterling Venture Partners a private equity firm that invests $5 million to $100 million in early-stage and expansion-stage health care, software, education, industrial technology and business services companies.

    -Image courtesy of sbgi.net

  • Allegiance Capital a private mezzanine venture capital fund, which invests in the subordinated debt and equity of privately held companies.

    -Image courtesy of sbgi.net

  • Patriot Capital provides structured debt and mezzanine financing to small businesses.

    www.patriot-capital.com.jpg

    -Image courtesy of sbgi.net

  • Ring of Honor wrestling programing known for its athleticism and professional wrestling.

    www.rohwrestling.com.jpg

    -Image courtesy of sbgi.net

  • Triangle Sign and Service private company that fabricates, installs and services commercial signs across the country.

    www.trianglesign.com.jpg

    – Image courtesy of sbgi.net

  • Alarm Funding Associates security funding and acquisition company helping full service alarm operating companies.
    alarm_funding.jpg

    – Image courtesy of sbgi.net

    Bay Creek a planned community on almost 1,800 acres surrounding Cape Charles.

    bay_creek.jpg

    -Image courtesy of sbgi.net

In Recent News

       On May 21st, 2011 Sinclair announced the acquisition of the “Ring of Honor” wrestling franchise. It is the third largest wrestling promotion in the country. Sinclair believes their backing and the power of the relationship between television and wrestling will allow ROH to become a household brand. It will premiere on Sinclair’s vast network of stations, as well as access for people outside of their markets online. ROH will be led by Chief Operating Officer, Joe Koff who was previously the director of sales at Sinclair Broadcasting Group. [6]

On September 8th, 2011 it was announced that Sinclair would be purchasing Four Points Media group for $200 million from affiliates of Cerberus Capital Management, L.P. In this deal they acquired seven different stations from five extremely strong markets in Salt Lake City, West Palm Beach Austin, Texas and Providence, Rhode Island. The acquisition was finalized in January 2012 when they finally received approval from the FCC. [7] [8]

         On November 2nd, 2011 Sinclair purchased the broadcast assets of Freedom Communications for $385 million. Freedom Communications reaches over 2% of households over seven different markets. The FCC granted them approval for this deal on March 13, 2012 even though Sinclair had already been managing all of Freedom Communications’ stations since December of 2011. [9]

         On February 28th, 2013, Sinclair acquired 24 stations from Barrington Broadcasting Group, LLC. for $370 million. Sinclair will buy 18 of the 24 stations and then will operate and provide sales services for the other 6 stations. They are currently waiting on approval of the FCC and antitrust clearance. However, due to FCC rules, Sinclair has chosen to sell it’s FOX affiliate in Syracuse, NY. They will then purchase a MNT affiliate in Syracuse under a local marketing agreement. Sinclair also announced the purchase certain COX Media stations. They are predicting the combination of these two deals will result in about $232 million of increased equity and $2.85 per share. [10]

Sinclair Broadcast Group has a history of struggling to come to retransmission agreements with the different cable providers. In the past they have had issues with both Time Warner Cable and Comcast and most recently they have finished negotiations with Dish Network and DirecTV. During their negotiations with the Dish Network, Sinclair threatened to black out over seventy channels if they did not come to an agreement by August 13, 2012. Dish Network claimed that Sinclair was charging more than any other broadcaster to carry their channels and Sinclair had doubts of whether or not they would be able to come to an agreement. They did not reach an agreement until August 16, 2012, but fortunately there was no lost signal during the extension. Similar circumstances surrounded their retransmission agreement with DirecTV, however they were able to come to an agreement just hours before 87 channels were due to go black. This deal was made on February 28, 2013.  [11] [12]

 

Sources:

[1] SBG Company Profile http://www.sbgi.net/about/profile.shtml

[2] SBG History http://www.sbgi.net/about/history.shtml

[3] SBG Directors http://www.sbgi.net/corp_governance/directors.shtml

[4] SBG Affiliates http://www.sbgi.net/business/television.shtml

[5] SBG Investments http://www.sbgi.net/business/ventures.shtml

[6] SBG News Release- Ring of Honor Acquired http://www.sbgi.net/site_mgr/temp/ROH-2_9c2yxbl4.shtml

[7] TV News Check- Four Points Media Acquisition http://www.tvnewscheck.com/article/53840/sinclair-buys-four-points-media-for-200m

[8] TV News Check-Four Points Media Acquisition  http://www.tvnewscheck.com/article/56431/sinclair-closes-four-points-media-acquisition

[9] SBG News Release- Freedom Communications acquisition http://www.sbgi.net/site_mgr/temp/Freedom_dbzq8g62.shtml

[10] SBG News Release- Barrington Broadcast Acquisition http://www.sbgi.net/site_mgr/temp/_7xfvjv6f.shtml

[11] The Daily News- Sinclair TV Blackout http://thedailynewsonline.com/news/article_6b4bfd54-e61e-11e1-8cf8-001a4bcf887a.html

[12] TV News Check- Sinclair and DirecTV deal http://www.tvnewscheck.com/article/65829/sinclair-and-directv-make-retrans-deal