by Kevin Kwon

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Contact Information: 10202 West Washington Blvd. Culver City, CA 90232 United States.

Phone: (310) 244-4000    Fax: (310) 280-1509

Website: http://www.sonypictures.com/

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QUICK PROFILE AND HISTORY

Columbia/Tristar Pictures, also known as the Columbia Tristar Motion Picture Group or more recently, Sony Tristar Group, serves as a part of Sony Pictures Entertainment, which is the film and television division of Sony Corporation. Columbia/Tristar Pictures is responsible for the marketing, licensing, and promotion of its products. The company boasts an impressive library of over 3,500 movies and twelve films that received Best Picture Academy Awards. A total of three studios makes up Columbia/Tristar Pictures which are: Columbia Pictures, Screen Gems, and Sony Pictures Classics. Each of these three studios serves a special purpose; Columbia Pictures specializes in large budget films, Sony Pictures Classics focuses on both foreign and domestic independent films, while Screen Gems is more like a mix of the two.¹

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COLUMBIA TRISTAR PICTURES IN LATE 2012

August

August 29, 2012 – Sony Pictures Entertainment along with EON Productions, MGM Studios, and Twentieth Century Fox Home Entertainment announced their plan to make October 5, 2012, the official and globally celebrated James Bond Day.

On this special day, fans of the Bond franchise all over the world will be able to experience numerous events such as a live auction charity with Bond related items, a concert with timeless Bond themes, and Everything or Nothing: The Untold Story of 007, a new documentary from a joint effort between Columbia Pictures, MGM Pictures, Passion Pictures, and Red Box Films. This mega James Bond event not only celebrates the franchise’s 50^th anniversary, but also creates hype and awareness toward the upcoming Bond film from Columbia Pictures, Skyfall. Director Sam Mendes’ Skyfall is one of Columbia Pictures’ most anticipated films in 2012.⁶

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 September

September 27, 2012 – Although it was already widely known that the upcoming Bond film, Skyfall, was going to be released in IMAX, more news regarding the movie’s relationship with IMAX was revealed. On September 27, 2012, Columbia Pictures announced through the official 007’s Twitter feed that the movie will be released a day early in IMAX theaters. It was also mentioned that the day early release was exclusive to IMAX theaters in the States.⁷ The studio is building great hype for its upcoming Bond film and expects loyal fans of the franchise to experience the movie in IMAX a day early.

September 28, 2012 – Columbia Pictures released the animation feature, Hotel Translyvania. The budget for the film amounted to $85 million. Directed by Genndy Tartakovsky, Hotel Translyvania benefited from a strong voice acting cast made up of talents such as Adam Sandler, Andy Samberg, and Selena Gomez. The movie enjoyed the greatest debut ever for a Columbia Pictures animation feature at $42.5 million in opening weekend, a record that was previously held by The Smurfs at $35.6 million.⁸ In total, the film earned a worldwide gross of $296.6 million and a domestic gross of $143 million.⁹

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October

October 12, 2012 – Columbia Pictures released, Here Comes the Boom, a movie directed by Frank Coraci. Actor Kevin James stars as a biology teacher who enters the world of mixed martial arts in order to raise money for his struggling school. The movie falls under the Comedy genre, but fails to garner enough laughs from both the fans and the studio. In its debut, Here Comes the Boom, only earned about $3.63 million which marked the worst opening in Kevin James’ career. Altogether, the movie made about $42 million domestically and $53.6 million worldwide.¹⁰

October 26, 2012 – The highly anticipated, Skyfall, is released in many foreign markets which includes but is not limited to the United Kingdom, France, South Korea, Russia, Brazil, and Belgium. The United States will have to wait another two weeks before Skyfall is shown in theaters. On top of high reviews from critics, the film dominated the markets it was introduced in. In the UK, Skyfall, broke the record for a Saturday theater attendance as well as becoming the 2^nd highest grossing film in its opening weekend with a total of #32.3 million made. The film from Columbia Pictures claimed first place in every market it was introduced in during that opening weekend.¹¹

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November

November 11, 2012 – Columbia Pictures finally released, Skyfall, the 23^rd Bond film in its domestic debut on November 9, 2012. The movie enjoyed tremendous success internationally, and it did not disappoint domestically during its opening weekend. Director Sam Mendes’ Skyfall with its impressive cast featuring Daniel Craig as Bond, set the highest opening weekend record ever domestically in Bond film history with a total gross of $88.4 million. This is a tremendous increase from the two previous Bond films, Quantum of Solace and Casino Royale, that both featured Daniel Craig as the beloved spy. Also, Skyfall, was shown in IMAX theaters on Thursday due to its early release and made $2.2 million outside the $88.4 million total weekend gross.¹² In total (up to December 7, 2012), Skyfall, earned a domestic gross of $249 million and a worldwide gross of $872.4 million. In only twelve days since release, Skyfall, took its place as the highest-grossing Bond film of all time.¹³ The highly successful Skyfall owes part of its success to the great marketing team in Columbia Pictures. The team was responsible for creating awareness and hype up to the film’s release worldwide. During the 2012 London Olympics, an event that was watched by millions, Bond made a spectacular appearance in the opening ceremonies. People who witnessed the opening ceremonies could not forget the image of Bond and the Queen jumping out of a plane to join the festivities. Bond’s appearance during the opening ceremonies made people realize again how awesome the iconic spy really is. On top of that event, Adele’s song for the movie was supposedly “leaked,” which added to the hype for the film. The song was well received and reached high rankings in billboard charts all over the world.¹⁴

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December

December 3, 2012 – In the upcoming sequel to, The Amazing Spider-Man (2012), Dane DeHaan who is famous for his role in the movie, Chronicle, is cast as Harry Osborn.

Harry Osborn is a huge character in the Spider-Man universe and serves as a friend to Peter Parker as well as an enemy. Director Marc Webb who directed, The Amazing Spider-Man, is also working on the sequel. He revealed Dane DeHaan’s role as Harry Osborn via Twitter. The Spider-Man franchise is significantly and financially important to Columbia Pictures and Sony reserves all rights to the franchise on film despite the character belonging to the company, Marvel, which is now owned by Disney.¹⁵

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2012 WRAP UP

Columbia/Tristar Pictures enjoyed massive success in 2012 with titles such as: Skyfall, The Amazing Spider-Man, Men in Black 3, Hotel Transylvania, Resident Evil: Retribution, Underworld: Awakening, and 21 Jump Street. The Amazing Spider-Man enjoyed the 2^nd largest success after Skyfall with a total gross of $754 million worldwide. The third movie in its franchise, Men in Black 3, followed behind with a total gross of $624 million worldwide. Columbia/Tristar Pictures has the number one market share in North America. There is still one more major film to be released in 2012 which is, Zero Dark Thirty, a film by Kathryn Bigelow. The movie will be released on December 19, 2012.¹⁶

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References

1. Hoovers Inc. (2012). Columbia TriStar Motion Picture Group. Retrieved November 3, 2012, from Hoovers.com:
http://www.hoovers.com/company-information/cs/company-profile.Columbia_TriStar_Motion_Picture_Group.9a3fb312ea9f08a6.html

2. Sony Pictures Entertainment. (2006). Sony Pictures History. Retrieved March 18, 2012, from Sony Pictures Entertainment Museum: http://www.sonypicturesmuseum.com/studio/history/1

3. Matzer, M. (1998). Sony Is Combining Its TriStar, Columbia Units – Los Angeles Times. Featured Articles From The Los Angeles Times. Retrieved November 7, 2012, from:
http://articles.latimes.com/1998/mar/31/business/fi-34433

4. Senior Management Team. (2012). Sony Pictures. Retrieved October 5, 2012, from:
http://www.sonypictures.com/corp/management.html

5. About Us. (2012). Sony Classics. Retrieved October 15, 2012, from: http://www.sonyclassics.com/about-us/bio-tom-bernard.php

6. James Bond Day Set For October 5. (2012). MTV Movies Blog. Retrieved November 2, 2012, from:
http://moviesblog.mtv.com/2012/08/29/james-bond-day/

7. Billington, A. (2012). Bond’s ‘Skyfall’ Now Set to Open in US IMAX Theaters One Day Early | FirstShowing.net.FirstShowing.net. Retrieved November 3, 2012, from: http://www.firstshowing.net/2012/bonds-skyfall-now-set-to-open-in-us-imax-theaters-one-day-early/

8. Subers, R. (2012). Weekend Report: ‘Hotel Transylvania’ Scares Up New September Record – Box Office Mojo. Box Office Mojo. Retrieved October 26, 2012, from: http://www.boxofficemojo.com/news/?id=3536&p=.htm

9. Hotel Transylvania (2012) – Box Office Mojo. (2012). Box Office Mojo. Retrieved November 3, 2012, from:
http://www.boxofficemojo.com/movies/?id=hoteltransylvania.htm

10. Here Comes the Boom (2012) – Box Office Mojo. (n.d.). Box Office Mojo. Retrieved November 20, 2012, from:
http://www.boxofficemojo.com/movies/?id=herecomestheboom.htm

11. Segars, F. (2012). Foreign Box Office: ‘Skyfall’ Blasts Off Overseas With Massive $78.6 Million. The Hollywood Reporter. Retrieved November 30, 2012, from: www.hollywoodreporter.com/news/foreign-box-office-skyfall-blasts-383848

12. Subers, R. (2012). Weekend Report: ‘Skyfall’ Scores Best Bond Debut Ever – Box Office Mojo. Box Office Mojo. Retrieved November 30, 2012, from: http://www.boxofficemojo.com/news/?id=3565&p=.htm

13. Skyfall (2012) – Box Office Mojo. (2012).Box Office Mojo. Retrieved December 1, 2012, from:
http://www.boxofficemojo.com/movies/?id=bond23.htm

14. Marks, J. (2012). Sony’s marketing team sets up ‘Skyfall’ as one of the best Bond movies ever – West Palm Beach Marketing | Examiner.com. Welcome to Examiner.com | Examiner.com. Retrieved December 2, 2012, from:
http://www.examiner.com/article/sony-s-marketing-team-sets-up-skyfall-as-one-of-the-best-bond-movies-ever

15. ‘Amazing Spider-Man 2’ Casts Dane DeHaan As Harry Osborn – Music, Celebrity, Artist News | MTV.com. (2012).New Music Videos, Reality TV Shows, Celebrity News, Top Stories | MTV. Retrieved December 2, 2012, from:
http://www.mtv.com/news/articles/1698274/amazing-spiderman-2-dane-dehaan.jhtml

16. SONY PICTURES ENTERTAINMENT SCORES BIGGEST YEAR EVER AT GLOBAL BOX OFFICE, PASSING $4 BILLION FOR FIRST TIME IN STUDIO HISTORY AS SKYFALL™ BECOMES THE BIGGEST BOND OF ALL TIME. (2012).Sony Pictures. Retrieved December 4, 2012, from:
http://www.sonypictures.com/corp/press_releases/2012/11_12/111812_skyfall.html