Hulu

Posted on April 21, 2014 by Caroline Soss

By Caroline Soss

Photo courtesy of: [1] www.crunchbase.com

ADDRESS

12312 West Olympic Boulevard
Los Angeles, CA 90064 [2]

CONTACT

Phone (310) 570-4700
Website www.hulu.com
Twitter @hulu

PROFILE

Hulu is an over-the-top video service provider streaming on-demand programming from NBC, ABC, A&E, AMC, FOX, The CW, MTV and more.

Hulu offers advertisement-supported free programming with limited commercial interruption on its website Hulu.com. Regular advertisers include Johnson & Johnson, McDonald’s, Microsoft, GEICO and Target.

Photo courtesy of: [4] www.vulture.com

For a monthly fee of $7.99, Hulu Plus subscribers can stream unlimited premium and exclusive content from any Hulu+ enabled device. These devices include smart televisions, game consoles, smartphones/tablets and media players like Apple TV and Roku [3].

Hulu delivers over 70,400 hours of video from 514 different content partners [5]. Hulu streams popular TV shows such as FAMILY GUY, SCANDAL, THE VOICE, PARKS AND RECREATION, SATURDAY NIGHT LIVE, THE DAILY SHOW WITH JON STEWART [6] and more than 800 films from The Criterion Collection [7].

Photo courtesy of: [6] www.hulu.com

Hulu also produces its own original content like DEADBEAT, EAST LOS HIGH, THE AWESOMES and THE HOTWIVES OF ORLANDO [8].

Watch Hulu’s promo for their 2014 Originals here. Video courtesy of: [9] www.hulu.com.

Hulu.com was launched in 2008 as a joint venture between Comcast’s NBCUniversal and News Corporation [10]. Today, NBCUniversal, The Walt Disney Company’s Disney-ABC Television Group and 21st Century Fox’s Fox Broadcasting Company together own Hulu’s online subscription service [11].

As of February 2014, Hulu reported more than five million Hulu+ subscribers and thirty million monthly free service users [12] with over four billion videos streamed in 2013 [13].

KEY EXECUTIVES

CEO Mike Hopkins, photo courtesy of: [14] www.engadget.com

Last October, Hulu replaced its acting CEO with Mike Hopkins, former President of Distribution at Fox for five years [14]. Within weeks of joining the company, Hopkins hired Disney’s Elaine Paul as CFO [11]. In February 2014, Hopkins hired NBC’s Peter Naylor as SVP of Advertising Sales [13] and Sony’s Tiam Lim as Chief Technology Officer [12]. In March 2014, Disney’s Tim Connolly joined the company as Head of Distribution [15]. In April 2014, Warner Bros.’ Craig Erwich was hired as Hulu’s SVP and Head of Content [16].

FINANCIALS

Hulu is a privately held company and not required to publicly release its financial information. However, CEO Mike Hopkins reported Hulu earning one billion dollars in annual revenue at the end of last year [17]. In 2013, Hulu’s owners (Comcast, Disney and 21st Century Fox) also dropped offers to sell Hulu and instead invested $750 million dollars into the company [11].

Photo courtesy of: [18] www.techcrunch.com

FOCUS IN THE U.S.

In February 2014, Hulu sold its Japanese subsidiary to Tokyo-based Nippon Television Network Corporation. Since 2011, Hulu had streamed 13,000+ videos from fifty different American and European content providers to Japan. While Hulu will continue to make its content and brand available for use by Nippon TV as well as provide infrastructure service to the Japanese company, Hulu will focus on the U.S. rather than internationally [19].

MULTI-PLATFORM

Hulu aims to operate on all types of platforms with 50% of Hulu+ subscribers streaming solely on devices [17].

Photo courtesy of: [21] blog.hulu.com

In April 2014, Amazon.com launched Amazon Fire TV – the company’s new set-top box/game console hybrid positioned to replace media players like Apple TV, Roku and Xbox [20].

Amazon Fire TV streams not only Amazon’s own online video subscription service (Amazon Prime) but also partner on-demand services, including Hulu Plus. Hulu promises the “most enhanced and updated version of the Hulu Plus Living Room experience on Amazon Fire TV” [21]. Further, Amazon added Hulu Plus to the list of services available through voice search by speaking into the Fire TV remote – making Hulu even easier to utilize on this new platform [22].

NEW CONTENT

Hulu is continuing to grow its content library with both current season television and original programming [17].

Photo courtesy of: [23] blog.hulu.com

In April 2014, CEO Mike Hopkins announced Hulu will be exclusively streaming NBCUniversal-produced THE MINDY PROJECT and Golden Globe-winning comedy BROOKLYN NINE-NINE as well as popular series like KEEPING UP WITH THE KARDASHIANS and TOP CHEF. These high-in-demand hit programs will not be available to competitors Netflix or Amazon Prime, ultimately giving Hulu monopoly control over more content [23].

Hulu also recently acquired the rights to stream ELEMENTARY, the highly rated CBS drama starring Jonny Lee Miller and Lucy Liu [24], and popular CBS classics like THE BRADY BRUNCH and CHEERS.

Photo courtesy of: [25] blog.hulu.com

Hulu is expanding its library of popular TV shows from past decades [25]. This may be a tactic to keep fairly older viewers, who grew up with this content, entertained; 60% of Hulu subscribers fall between the ages of 18 and 49 years old with an average age of 39 [26].

Photo courtesy of: [26] www.hulu.com/advertising

However, the Nielsen Company will continue excluding broadband-only households, a large total of Hulu Plus viewership, in the ratings for the 2014-2015 television season [27].

ORIGINAL CONTENT

Hulu developed twenty original series in 2013 and plans to launch twenty more this year [28]. Hulu’s original shows THE AWESOMES, BEHIND THE MASK and THE WRONG MANS were among the top ten weekly shows watched on Hulu when they aired in 2013 and were all recently renewed for another season in 2014 [17].

New in 2014, Hulu’s original comedy series DEADBEAT, starring Tyler Labine, is receiving strong reviews from Variety, the New York Post and the Philadelphia Inquirer since its premiere [29]. All ten episodes of the show’s first season were uploaded to Hulu on April 9th, 2014, and only hours later DEADBEAT as dubbed “Hulu’s best show yet” [30].

Photo courtesy of: [29] www.hulu.com

DEADBEAT follows Kevin Pacalioglu (Tyler Labine), a lazy stoner who can see the dead and becomes a freelance medium to pay his rent, helping ghosts move on to the afterlife by competing in eating contests and proposition their ex-girlfriends.

Watch the DEADBEAT series trailer here. Video courtesy of: [31] www.hulu.com.

Critics, however, argue that Hulu being owned by television companies may explain why competitor Netflix is still spending so much more than Hulu on original programming [32].

TV EVERYWHERE

In the past year, Hulu has hired 260 new employees to complete a staff of more than 725 members with plans to continue growing the company [17].

As public interest in more convenient Internet TV Everywhere services grows, analysts predict subscribers may more easily authenticate their pay services through a social media account like Facebook or Twitter – a business tactic that may be in Hulu’s near future [33].

SOURCES

[1] Hulu CrunchBase Profile. CrunchBase. RT: 4/18/14

[2] Company Overview of Hulu, LLC. Bloomberg BusinessWeek. RT: 4/18/14

[3] Hulu – About. Hulu.com. RT: 4/18/14

[4] “Streaming Scorecard: Is Hulu Plus Still the TV King?” Vulture. RT: 4/19/14

[5] “Hulu Names Warner Bros. TV’s Craig Erwich Head of Content.” Variety. RT: 4/18/14

[6] Hulu Popular TV Shows. Hulu.com. RT: 4/20/14

[7] “‘The Great Beauty’ Debuts Only on Hulu Plus.” Blog.hulu.com. RT: 4/19/14

[8] “A New Year With New Hulu Originals.” Blog.hulu.com. RT: 4/19/14

[9] Hulu Promos 2014 Hulu Originals. Hulu.com. RT: 4/20/14

[10] “Hulu Opens to Public.” Hulu.com. RT: 4/18/14

[11] “Hulu Hires Disney’s Elaine Paul as CFO.” Variety. RT: 4/18/14

[12] “A World-Class Builder Joins the Hulu Ranks.” Blog.hulu.com. RT: 4/18/14

[13] “A Big Sales Win – Welcome Peter Naylor.” Blog.hulu.com RT: 4/18/14

[14] “Hulu officially announces its new CEO, former Fox exec Mike Hopkins.” Engadget. RT: 4/18/14

[15] “Hulu Hires Disney’s Tim Connolly as Head of Distribution.” Variety. RT: 4/18/14

[16] “Hulu Original Series Chief Departs Amid New Programming Push.” The Hollywood Reporter. RT: 4/18/14

[17] “A Strong 2013.” Blog.hulu.com. RT: 4/18/14

[18] “The Second Screen Becomes The First Screen: Hulu Says 50% Of Its 5M Subscribers Use Devices Exclusively.” TechCrunch. RT: 4/18/14

[19] “Hulu Says Sayonara, Sells Off Japanese Unit to Nippon TV.” TechCrunch. RT: 4/18/14

[20] “Amazon Fire TV review: the set-top that tries to do everything.” Engadget. RT: 4/19/14

[21] “Hulu Plus on Amazon Fire TV.” Blog.hulu.com. RT: 4/19/14

[22] “Amazon Fire TV’s voice search expands to cover Hulu Plus and Showtime, but not Netflix.” Engadget. RT: 4/19/14

[23] “We’re Flipping Out for NBCU Library Shows Only on Hulu Plus.” Blog.hulu.com. RT: 4/19/14

[24] “Hulu Plus Acquires Subscription Video on Demand Rights for Popular CBS Drama ‘ELEMENTARY.’” Business Wire. RT: 4/19/14

[25] “More CBS Shows Coming to a Hulu Plus Screen Near You.” Blog.hulu.com. RT: 4/19/14

[26] Hulu Advertising. Hulu.com. RT: 4/18/14

[27] “Nielsen Capitulates, Agrees to Withhold Broadband Households from Local Ratings – For Now.” MediaPost. RT: 4/19/14

[28] Hulu Exclusive Series. HuluMovies. RT: 4/20/14

[29] Deadbeat. Hulu.com. RT: 4/20/14

[30] “‘Deadbeat’ Is Hulu’s Best Show Yet.” Flavorwire. RT: 4/19/14

[31] Deadbeat Series Trailer. Hulu.com. RT: 4/21/14

[32] “Netflix has nothing to fear from Hulu’s sad little content expansion.” BGR. RT: 4/20/14

[33] “Hulu’s Original Content Strategy Continues to Progress Steadily.” Adweek. RT: 4/20/14

NewsCorp/Fox

Posted on April 5, 2013 by Adam Kloos Jr

by Adam Kloos

News Corporation

Fox Broadcasting Station

[1][2]

Contact Information [3]:

1211 Avenue of the Americas

New York, NY, 10036 United States

(212)-852-7000

http://www.newscorp.com

Key Executives [6]:

Rupert Murdoch, Chairman and CEO

[7]

Rupert Murdoch is the Chairman and Chief Executive Officer of News Corporation. He is very active within the company and continues to expand into new media outlets.

Jose Maria Anzar, President

[9]

Jose Maria Aznar is the president of News Corporation and former Prime Minister of Spain.

HRTS Kicks Off With "A Conversation With.. Chase Carey"

Chase Carey, President and COO

[10]

Chase Carey is the President and Chief Operating Officer of News Corporation.

Natalie Bancroft, Director

[11]

Natalie Bancroft is the Director of Newscorp. She is part of the Bancroft family that used to own the Dow Jones Media [5].

Gaude Lydia Paez, Vice President of Corporate Communications

[12]

Gaude Lydia Paez is the Vice President of Corporate Communications at FOX Broadcasting Company.

Overview:

News Corporation is a corporation made up of a large number of various media businesses. News Corporation has assets in film, magazine, newspapers, direct satellite television, news, cable broadcasting, cable programming, television programming and broadcast, as well as sports teams and social media [4]. The media conglomerate was created and is currently under control of Rupert Murdoch, who according to Forbes is the 26th most powerful person in the world and the 91st richest[5]. News Corporation currently operates on 5 continents that include North America, South America, Europe, Asia, and Australia [8]. Their main competitors include CBS, NBC/Comcast, and Disney. The FOX Broadcasting Company was launched in 1986 as a fourth broadcast station that has been largely successful in competing with the Big Three. It owns 27 different stations in the US and many more internationally. Throughout the early 2000s until 2012 FOX was the number one watched station by young adults, 18-49 [13].

History:

The history of News Corporation stretches back to 1952, when Rupert Murdoch inherited ‘The Adelaide News,’ a newspaper company his father owned. After returning from school to run the company, Murdoch greatly improved its profits. From there he acquired a number of other newspapers throughout Australia and New Zealand before eventually moving to the British market in the mid-60s. In 1973 he turned his attention to the US where he began buying up American newspaper publishers. In 1980 he announced the creation of News Corporation as a global holding company [4].

In 1985, News Corporation acquired 50% of TCF Holdings which was the parent company of 20th Century Fox. In 1986, 20th Century Fox launched FOX, an alternative to the already existing broadcast stations ABC, CBS, and NBC [14]. In the early 90s, FOX signed a contract with the NFL, giving them the rights to broadcast NFL games on Sundays. Today FOX continues to be the preferred station of youner adults with popular shows such as The Simpsons, American Idol, Glee, Family Guy, Bones, and The X Factor [15].

What They Are Doing Presently?

In 2011, News Corporation was caught in a huge phone-hacking scandal that involved the family of a murdered British school girl by News of the World. There were also accusations of phone-hackings of the London subway bombing victims, families of deceased British soldiers, and an FBI investigation of possible phone-hackings of 9/11 victims. As a result of this, Rupert Murdoch shut down publication of the magazine, News of the World in England and 12 people were arrested. This scandal also caused the company to withdraw a $12 billion bid for shares of British Sky Broadcasting [16]. The arrests and investigation continued into late 2012. http://www.youtube.com/watch?v=ZIZNXZVNk74

Apart from the scandal, News Corporation announced in 2012 that they plan to split into two publicly traded holding companies. One division would take care of all film and television assets including 20th Century Fox film studio, Fox Broadcasting Company, and Fox News. The other would have control over the company’s publishing division that includes The Times of London, The Wall Street Journal, and The New York Post. Rupert Murdoch would remain chairman of both companies while Chase Carey would remain Chief Operating Officer of the entertainment and media company [17].

What Are Their Plans For The Future?:

Disney and News Corp. are currently in negotiations over the video streaming service Hulu. Jason Kilar, the current CEO of Hulu is planning to leave his postion, and the interim CEO for now is senior vice-president Andy Forssell. Once News Corp. and Disney finalize their negotiations, a permanent CEO will be named to take over Hulu. There has been recent talk of both Disney and News Corp. planning to buy out each others stake in the company. Both companies admitted that Hulu was losing money due to the high costs of liscensing television shows and computer servers [18].

Fox Broadcasting Company is looking forward to “Fox Now,” a collection of apps for mobile devices. These apps allow audiences to view their favorite FOX shows and allow viewers to be more interactive with the content. “T-Commerce” is part of the “Fox Now” app that enables viewers to shop online while watching the show New Girl. The items from the show such as clothing and other paraphenelia would be available to audiences in real time [13].

Programming:

American Idol, 2002-present

[19]

American Idol has been a long running success on the Fox network. It first aired in 2002 and had been the number one watched show for eight consecutive seasons through 2011. The show is very interactive with the audience because the millions of viewers get to decide which contestants get to move on to the next round each week, before eventually choosing the winner [20].

The SImpsons, 1989-present

[21]

The Simpsons is the longest running prime-time animated comedy series in the history of television. Created by Matt Groening in 1989, it is currently in its 24th season. The show focuses on the lives of a dysfunctional lower class family in Springfield. The show is typically family friendly [22].

Family Guy, 1999-present

[23]

Family Guy was created by Seth McFarlanein 1999. Family Guy has remained a hit on Fox since that time and gained an undeniable cult following. Also focusing on the lives of a dysfuncitonal working class family, this show contains content for more mature audiences with it’s slapstick and often raunchy humor. The show is currently in its 11th season [22].

Financials:

By the end of 2012, News Corporation had assets that equaled out to $63 billion and saw a revenue of $34 billion, the highest it had ever been. This was up from 2011 by about $500 million. The increase in revenue can be attributed to its deals with Netflix and Amazon.com for its sitcoms and films [6]. Currently a share of News Corporation is $30.68 [24]. This is improved from exactly one year ago when a share was going for $23.18. Stockholders have been pleased with the strong growth over the past few years, especially the 2011-2012 fiscal year.

Works Cited

1. http://www.logok.org

2. http://www.zenithotimedia.blogspot.com

3. http://www.hoover.com

4. http://www.corporatewatch.org

5. http://www.forbes.com

6. http://www.newscorp.com

7. http://www.guardian.co.uk

8. http://www.nndb.com

9. http://www.en.mediamass.net

10. http://www.hollywoodreporter.com

11. http://www.nymag.com