YouTube

Link

Emma Lux

Source: YouTube, YouTube logo [1]

HISTORY

YouTube is a video streaming company that was launched in May of 2005 [2]. The company is a website that allows people all around the world to watch and share videos. They have sports videos, music videos, gaming videos, live streaming, and so much more [3]. YouTube has been utilized by individuals and by large companies as a platform to distribute content. YouTube currently has more than 1 billion users and 300 hours of video are uploaded to YouTube every minute. Until recently, YouTube made a majority of its money through advertising before and during the videos on the site. In 2006, Google bought YouTube for 1.65 billion dollars [4]. Under the deal, YouTube was able to remain an independently operated entity and a separate brand. The original founders of YouTube were Chad Hurley, Steve Chen and Jawed Karim who were all early employees of PayPal [2]. The current CEO of YouTube is Susan Wojcicki, but Chad Hurley, one of the original founders, still serves as an advisor [5]. YouTube has opened up channels of communication and allowed for an easier way to distribute media more directly to the public.

KEY EXECUTIVES

Source: Susan Wojcicki Twitter, Susan Wojcicki – CEO, YouTube [6]

Source: Robert Kyncl Twitter, Robert Kyncl – Chief Business Officer, YouTube [7]

Source: Politic365, Chad Hurley – Founder and Advisor, YouTube [8]

FINANCIALS

Source: Behance, Google Logo 2015 [11]

As a company, YouTube’s financials have been protected by their parent company, Google. There has been wide speculation about whether YouTube actually makes a profit. In 2014 an anonymous Wall Street Journal source reported YouTube’s revenue for the year at roughly $4 billion and profit at break even [9]. YouTube was a large investment for Google. It has been estimated that it won’t be long before YouTube makes up to 10% of Google’s total revenues [10]. During Google’s Q2 2015 conference call, the new CFO, Ruth Porat, was evasive regarding questions to clarify YouTube’s financials. Porat did not share YouTube’s financials because she felt it could put the company at a competitive disadvantage. Colin Gillis, an analyst for BGC Partners, believes that Google is now in the stages of refining and preparing YouTube’s financial performance so when they do finally reveal those numbers, Wall Street will be pleasantly surprised [9].

YOUTUBE RED

Source: The Wrap, YouTube Red Logo [13]

On October 28th, 2015 YouTube launched its long-discussed paid subscription service, YouTube Red. The service will cost $9.99 a month and have ad-free versions of YouTube videos. There has been speculation about a service like this coming for a long time because of the financial issues that YouTube is faced with. YouTube has all the factors for success, but reportedly only breaks even with their revenue. This new service will allow subscribers of YouTube Red to save YouTube videos for offline play, listen to videos in the background while browsing other mobile apps and watch all YouTube videos without ads. YouTube stars like PewDiePie, Lilly Singh and the Fine Brothers will be creating videos that are exclusive to this new program. Music is also a large component of YouTube Red.

Source: Connect Socialyte, Collage of YouTube’s Top Creators [14]

The service will be providing access to Google Play Music and a new app called YouTube Music, which offers a personalized playlist based on a starting song or artist, this style is very similar to Pandora. YouTube Red is charging prices very similar to potential competitors like Netflix, Amazon Prime Instant Video and Hulu [12]. YouTube also announced that they would be shutting down their Music Key beta, just a year after launching. Music Key was YouTube’s first attempt at a subscription service and offered users full album streams and offline listening for $7.99 a month. The service also included access to Google Play Music. Music Key was not successful, and never made its way out of beta. YouTube Red is the company’s second attempt to overcome the issues that were evident in Music Key’s model and break through any streaming service barriers [15].

Source: TechCrunch, ESPN Pulling Videos From YouTube due to Red [16]

YouTube Red contains a large amount of promise to fix YouTube’s financial woes, but there has been controversy over how YouTube has gotten creators to agree to be a part of the service. YouTube has stated that 99% of creators have signed on with the Red deal but has also been accused of giving creators no choice, either getting on board with the service or having their videos removed from the site. ESPN has had the most public battle with YouTube over the service. With rights issues surrounding their content, ESPN had to pull almost all of their videos from YouTube. Eleven of ESPN’s thirteen YouTube Channels were impacted and had their content pulled from the site [16].

YOUTUBE’S MOMENTUM & FUTURE

Even with the issues facing YouTube and the fallout coming from YouTube Red, the company’s future seems bright. YouTube now reaches more 18-49 year olds than any

Source: BN1 Magazine, Vevo Logo 2015 [18]

single U.S. cable network and the average YouTube mobile session is 40 minutes. The number of hours people spend watching videos is also up 60%, which the fastest growth YouTube has experienced in 2 years [17]. Ever since YouTube officially became “mainstream” in 2009 with Congress and The Vatican launching their respective YouTube channels, the momentum in pop culture has only increased. YouTube launched Vevo, a music video channel, then announced that movies could be rented from YouTube starting in January 2010. As YouTube gained notoriety projects were launched on the site such as the It Gets Better project and Kony 2012. YouTube has pushed the importance of

Source: It Gets Better Project, It Gets Better Project Logo [19]

original content and been revolutionary in the likes of live-streaming. YouTube was the first company to show a live-stream of the 2012 Olympics. YouTube has pushed the boundaries and the strides can only point to a successful future [2]. YouTube has big plans to stay ahead of everyone else in the field, and to turn their large audience numbers into real, tangible profit i.e. YouTube Red. One of YouTube’s other big projects for the future is to provide YouTube access to anyone, anywhere. No matter what kind of connection, they want YouTube and its content to be streamed everywhere. YouTube has worked very hard to improve their tech. To continue improving it, YouTube has built new codecs, participated in developing new versions of HTML, and

Source: Buzzfeed, YouTube Rainbow Logo Celebrating Marriage Equality [20]

worked narrowly and closely with internet providers to make sure people are getting the best picture possible. These upgrades will never stop for YouTube, because this is what it takes to stay ahead and that has always been one of their biggest priorities. One of YouTube’s other resolutions as it moves to the future is a greater focus on “creators” rather than the one hit viral wonders that helped give YouTube its notoriety. These creators have built large fan bases and are in large part to thank for the increased viewership and subscriptions which is what is making YouTube so successful. These creators are also crucial to make sure that YouTube Red is successful, exclusive content on the service from these creators will only draw more fans to pay for the service [21].

SOURCES

[1] YouTube Logo. YouTube. Retrieved: November 29th 2015.

[2] Dickey, Megan. (February 15th, 2013). The 22 Key Turning Points In The History Of YouTube. Business Insider. Retrieved: December 1st 2015.

[3] YouTube Channels. YouTube. Retrieved: November 29th 2015.

[4] La Monica, Paul. (October 9th 2006). Google to buy YouTube for $1.65 billion. CNN Money. Retrieved: November 29th 2015.

[5] Kioskea. (October 29th 2010). Hurley stepping down as YouTube chief executive. CCM. Retrieved: November 29th 2015.

[6] Susan Wojcicki. Twitter. Retrieved: November 29th 2015.

[7] Robert Kyncl. Twitter. Retrieved: December 1st 2015.

[8] Barnette, E.R. (2015). Chad Hurley. Politic365. Retrieved: November 29th 2015.

[9] Oreskovic, Alexei. (July 16th 2015). How much money does YouTube make? Don’t ask the new CFO. Business Insider. Retrieved: December 1st 2015.

[10] Brugger, Tim. (September 9th 2014). Alright Google, Inc, What’s YouTube Really Worth? The Motley Fool. Retrieved: December 1st 2015.

[11] Google Logo. Google. Retrieved: December 1st 2015.

[12] Luckerson, Victor. (October 21st 2015). You Can Now Pay to Watch YouTube Without Ads. Time. Retrieved: October 25th 2015.

[13] YouTube Red Logo. The Wrap. Retrieved: December 1st 2015.

[14] YouTube Creator Collage. Connect Socialyte. Retrieved: December 1st 2015.

[15] Connolly, Amanda. (October 24th 2015). YouTube’s Music Key beta will end next month, leaving non-US users in the lurch. The Next Web. Retrieved: October 25th 2015.

[16] Perez, Sarah. (October 23rd 2015). YouTube Red Deal Forces ESPN To Pull Its Videos From YouTube. TechCrunch. Retrieved: October 25th 2015.

[17] YouTube Statistics. YouTube. Retrieved: December 1st, 2015.

[18] Vevo Logo. BN1 Magazine. Retrieved: December 1st, 2015.

[19] It Gets Better Project Logo. It Gets Better. Retrieved: December 1st, 2015.

[20] YouTube Rainbow Logo. BuzzFeed. Retrieved: December 1st, 2015.

[21] Pierce, David. (May 12th 2015). YouTube’s Plans for 10 More Years of Video Domination. Wired. Retrieved: December 1st, 2015.

Columbia Pictures

Posted on October 28, 2013 by Matthew Fernandes

By Matthew Fernandes

Columbia Pictures Logo – Columbia Pictures [1]

Columbia Pictures is a major film production and distribution studio, and primary wing of the Columbia TriStar Motion Picture Group. The company is a leading division of Sony Pictures Entertainment. With a history spanning nearly 100 years Columbia has produced over 3,500 films, many among them classics [23].

Columbia Pictures Logo Transformation

Columbia, Screen Gems and Sony Picture Entertainment Logos [4]

Columbia’s History

Beginnings

Harry Cohn [2]

Columbia has a long history, beginning in 1922 with producers Harry Cohn, Jack Cohn and Joe Brandt [2].

Joe Brandt [2]

Jack Cohn [2]

They had originally called the company CBC, but changed the name to Columbia in 1922. They produced their first film More to Be Pitied Than Scorned that same year [2].

Film Poster [3]

Capra and the 30s

In 1924, the company really began to expand with the debut of director Frank Capra [2]. Capra directed such classic films during the ’30s as It Happened One Night (1934), which gained Columbia Pictures its first Best Picture Academy Award. [2]

Frank Capra: Director [2]

Fast-forward: 1980s-present

Columbia grew quickly following Capra’s success, earning several academy awards, becoming one of the first major studios to invest in television [2], and launching Columbia Pictures Home Entertainment. In 1982, the company established an impressive television library with Columbia TriStar Television [2]. The next year, Columbia formed TriStar Pictures with CBS and HBO [2].

In 1989 the Sony Corporation purchased Columbia Pictures Corporation, bringing Columbia into its entertainment division. [2] Since then, the company has had several major successes. They continue to dominate, but more as a film distributor and production studio for Sony’s major films [20]. The executives for Sony and Columbia Pictures provide key leadership.

Executives

Michael Lynton [5]

Though not a direct member of the Columbia Pictures executive team, Michael Lynton is the CEO of Sony Entertainment, as well as the Chairman and CEO of Sony Pictures Entertainment. As chairman, overseeing Columbia’s operations. [5]

Doug Belgrad – sonypictures.com [6]

Since 2008, Doug Belgrad has served as the president of Columbia Pictures [6]. Since then, he has overseen some of Columbia’s most recent successes such as Captain Phillips and This is the End.

Hannah Minghella – sonypictures.com [7]

Hannah Minghella serves as Columbia’s President of Production, having joined the company in 2005 and receiving a promotion to her current position in 2010 [7].

Together, Columbia’s management has guided the company through varied amounts of success [5]. Columbia works directly under Sony Picture Entertainment for its productions distribution, distribution deals, and financial ventures.

Financials

Columbia is privately traded, so current financial data is unavailable [21]. However, Box Office Mojo estimates that Columbia Pictures and Sony Pictures Entertainment have earned over $1 billion in gross sales this year, and controlled 11.5 percent of the market share [22]. Despite some recent successes, Columbia Pictures experienced some criticism. According to a recent Bloomberg article, Sony Corporation has hired Bain and Co. to manage $100 million in spending cuts that are meant to improve Sony Pictures Entertainment. The article attributes some of the changes to After Earth and White House Down two recent film releases by Columbia [23].

2013: Snapshot

Like many major production studios, Columbia has many projects in development at any given time, though it has worked mainly as production house and distribution company for Sony over the past few years. The following releases are projects that the company has either released in the past year or recently put into development.

White House Down: Box Office Disappointment

White House Down was one of Columbia’s major releases for the summer. This action thriller stars Channing Tatum a cop who must save his daughter and the United Stated President (played by Jamie Foxx) from an unknown terrorist group. [8]

Film picture – [9]

According to Box Office Mojo, the film brought in over $200 million, but had a production budget of over $150 million [9]. This was surprising given that the film released during the summer and had the makings of a blockbuster. The movie had to compete with a similar film called Olympus Has Fallen starring Morgan Freeman and Gerard Butler, which might have caused a divide in film audiences over which movie to see. Columbia Pictures and Sony might be able to salvage some profit with a home entertainment release since they will most likely retain the rights, but this film seems like a missed opportunity for Columbia Pictures.

Cloudy With Chance of Meatballs 2: A Strong Success

This past fall, Columbia Pictures managed the theatrical release for Cloudy With a Chance of Meatballs 2. The new film is the sequel to Cloudy With a Chance of Meatballs, a popular animated film that Columbia Pictures released in 2009 in conjunction with several other studios [11].

This second installment has been a success relative to the summer mishap of White House Down, earning almost $200 million worldwide compared to a budget of $78 million [10]. Columbia Pictures will most likely benefit from a profitable DVD release as well, bringing in more profit after the film closes in theaters.

Captain Phillips

Film Poster [17]

One of Columbia Picture’s most recent leases is Captain Phillips the suspense thriller based on the actual hijacking of Maersk Alabama, which was captured by Somalian pirates in 2009 [12]. Tom Hanks plays the eponymous character Captain Richard Phillips, giving the film some major star power.

Film Photo [12]

The film has done well since its October release nearly doubling its budget of $55 million [13]. Despite critical success for the film, a recent New York Post article criticized it for portraying a false story.

The actual crew of the film has spoken out against the portrayal of Captain Phillips, which they claim to be completely false [14]. The film does not seem to be suffering from this poor press, however. If the film receives any Oscars, it will probably have another wave of sales after its eventual DVD release.

Future Projects

RoboCop

This film is a recreation of the 1987 sci-fi film of the same name. The story follows Alex Murphy, a cop who becomes a machine-human soldier after experiencing a nearly fatal injury [16].

Film Poster [16]

RoboCop Trailer 2013

RoboCop Trailer Photo [15]

The film has some well-known actors, but the real appeal is film’s name itself. Given the popularity of the original character and the film’s President’s Day weekend release date, RoboCop should draw huge audiences for Columbia Pictures.

New Acquisitions

Columbia Pictures has recently been listed as a production studio for some of Sony Picture Entertainment’s most recent acquisitions. One of the most notable acquisitions is Annie, for which Sony gained the film distribution rights this year [18]. The film version of the classic musical is set to release next year.

Columbia has also started developing projects based on the popular novels The Rosie Project and Tomorrow And Tomorrow [19]. Both of these projects are still in development, but will join the slate of films that Columbia is set to produce for the coming year, including The Amazing Spider-Man 2 and RoboCop [18].

Despite some of the financial criticism that Columbia Pictures received for some of its more recent box office disappointments, it is still one of the dominant film studios. And given some of the high-profile film’s on Columbia’s slate for the coming year, it will most likely retain its position as a major entertainment entity.

References

[1] Columbia Pictures logo

[2] Sony Pictures – History of Columbia Pictures

[3] More to be Pitied Than Scorned Film Poster

[4] Transformation of Columbia Logo

[5] Michael Lynton Profile

[6] Doug Belgrad Profile

[7] Hannah Minghella Profile

[8] White House Down Official Site

[9] White House Down Movie Data

[10] Cloudy With a Chance of Meatball 2 Movie Data

[11] Cloudy With a Chance of Meatballs IMDB