By Rachel Heffler

 

PARAMOUNT PICTURES

5555 Melrose Ave, Los Angeles, CA

www.paramount.com

KEY EXECUTIVES

Brad Grey

Since 2005, Brad Grey has held the position of Chairman and Chief Executive Officer at Paramount Pictures. Grey is responsible for all development and production for the Paramount Motion Picture Group. Under Grey’s leadership, Paramount has seen the successes of hits including “Transformers Dark of the Moon“, “Mission Impossible“, “Star Trek“, “Paranormal Activity“, as well as many other top grossing films. [2]

Rob Moore

Rob Moore was named the Vice Chairman of Paramount Pictures in 2008, making him responsible for overseeing several divisions of the studio. He has been involved with Paramount since 2005. [3]

Frederick Huntsberry

In 2006, Huntsberry took on the position of Chief Operating Officer for Paramount Pictures. With this title, he manages the worldwide strategic planning and operations for the studio, with a focus on IT, human resources, and studio operations. [4]

Adam Goodman

Adam Goodman has held the position of the President of Paramount Film Group since 2009, after serving as the President of Production for a year. Before joining Paramount, Goodman was the President of Production at DreamWorks Studios. [5]

 BRIEF OVERVIEW

Paramount Pictures Corporation is the longest operating major studio in Hollywood, having just celebrated its 100th year in show business in 2012. This corporation is a subsidiary of Viacom, a global mass media firm. Adolph Zukor founded Paramount Pictures in 1912 under the name Famous Players Film Company. Paramount took home its first Academy Award for Best Picture in 1927 and has only grown from there, evident in its success of the highest grossing blockbuster of all time, “Titanic“. In the past 100 years, this company has emerged as an international leader and a front-runner of film and television entertainment production. [7] [8]

RECENT RELEASES

In the past four months, Paramount has released five films, including Anchorman 2: The Legend Continues; The Wolf of Wall Street; Paranormal Activity: The Marked Ones; Jack Ryan: Shadow Recruit; and Noah. [9]

Anchorman 2: The Legend Continues was released on December 18, 2013 and is a comedy film. It had a production budget of $50 million and a total lifetime gross of $172,952,707 worldwide, sitting at the number 2 rank on its opening weekend behind The Hobbit: The Desolation of Smaug. This film almost doubled its total gross from the release of the first Anchorman: The Legend of Ron Burgundy, which was distributed by DreamWorks. Anchorman 2 thrived on a domestic audience, accounting for 73.6% of its viewers. This film was the last one that Paramount distributed to theaters traditionally, using a 35 mm film. [10] [11] [12]

The Wolf of Wall Street was released on December 25, 2013, and this black comedy saw huge successes for Paramount, as seen by its nomination for five Academy Awards. This film features big name actors Leonardo DiCaprio, Jonah Hill, and Matthew McConaughey. It had a production budget of $100 million and a worldwide lifetime gross of 389,600,694, being the number 5 rank in theaters on its opening weekend, behind The Hobbit, Frozen, Anchorman 2, and American Hustle. This film had a much higher foreign audience than it did domestic, with international revenues accounting for 70% of its total gross. Independent of its acclaim, this film is also monumental as it is the first major film to ever have been released to theaters through digital distribution, a major accomplishment for Paramount. [13] [14]

Paranormal Activity: The Marked Ones was released on January 3, 2014 and brought in a worldwide total gross of $86,362,372. The production budget for this horror film was $5 million. This film obtained the number 2 rank on its opening weekend, behind Frozen, and appealed primarily to international audiences, who make up 62.4% of the lifetime gross of the movie. In comparison to the other Paranormal Activity films, the newest release had the lowest box office sales. This may be attributed to the fact that this was the first one in the series to offer a completely new cast and functions as more of a spinoff than a sequel, or the Paranormal series is becoming less of a commodity than it had been in the past. [15] [16]

Jack Ryan: Shadow Recruit is an action thriller starring Chris Pine, and was released on January 17, 2014. After spending $60 million in production, this film brought in $134,277,412 worldwide. It ranked number 4 in theaters on its opening weekend. The release date of this film was planned in order to correspond with the Martin Luther King Jr. holiday. According to CinemaScore, more than 1/3 of the film’s opening weekend audience consisted of individuals over the age of 50 despite the casting of a young attractive male lead. Jack Ryan: Shadow Recruit was the first film of 2014 to reach over $100 million worldwide. International audiences account for 62.3% of this film’s total lifetime gross. [17] [18] [19]

Noah was released on March 28, 2014 and is a biblically-inspired film based on the story of Noah’s Ark. It grossed $290,674,000 worldwide and held the number 1 rank in theaters in its opening weekend. The production budget of this film was $125 million. Noah had an extremely large international audience, contributing to 67.9% of its total lifetime gross. As it takes on a biblical perspective, this film has faced some controversy. Prior to its release, Noah was banned in Pakistan, Bahrain, Qatar, UAE, Malaysia, Indonesia, Middle Eastern and North African countries as the film is thought to be contradicting to Islamic teachings. [20] [21]

WHAT’S NEXT?

Paramount is set to release multiple films in the next year, including Transformers: Age of Extinction; Hercules (2014); Teenage Mutant Ninja Turtles (2014); Paranormal Activity 5; Interstellar; Hot Tub Time Machine 2; Project Almanac; Spongebob Squarepants 2; and Friday the 13th (2015). [22]

Of the nine films listed above, it is noteworthy that only two of these films are neither sequels nor remakes. This is telling of today’s film industry and the newest trends that are developing. In recent years, the number of sequels and remakes that have been made has skyrocketed.

An explanation for Paramount’s numerous sequels and remakes can be explained by this company’s strategy when it comes to choosing films to release. Paramount takes on films that portray a mix of primary branded and franchise films and smaller productions, purchased films and distribution arrangements. In order to appeal to both worldwide and smaller audiences, Paramount is interested in a variety of genres and levels of investment. [23]

Until their contract ended in 2012, Paramount Pictures had relied on DreamWorks Animation to head any animated films they released. DreamWork Animation’s Rango, which was released in 2011, came with huge successes and inspired Paramount to generate its own animation film division. Spongebob Squarepants 2, scheduled to be released on February 13, 2015, will be this new division of Paramount’s first animated film. The budget for the animated films will be around $100 million per picture and the studio has high hopes for this new division. [24]

Another thing that Paramount is working on is coming up with innovative promotion and marketing techniques for its films. Paramount has been a front-running film company since the beginning, and it does not seem like its accomplishments will be slowing down any time soon. [23]

Works Cited

[1] Paramount Pictures logo Retrieved 4/16

[2] Key Executive Brad Grey Retrieved 4/16

[3] Key Executive Rob Moore Retrieved 4/16

[4] Key Executive Frederick Huntsberry Retrieved 4/16

[5] Key Executive Adam Goodman Retrieved 4/16

[6] New Paramount logo Retrieved 4/16

[7] 100 Years of Paramount Retrieved 4/16

[8] History of Paramount Retrieved 4/16

[9] Paramount past projects Retrieved 4/16

[10] Anchorman 2 Box Office Retrieved 4/18

[11] Anchorman Box Office Retrieved 4/18

[12] New form of distribution Retrieved 4/18

[13] Wolf of Wall Street Box Office Retrieved 4/18

[14] December 26 Box Office Details Retrieved 4/18

[15] Paranormal Activity: The Marked Ones Box Office Retrieved 4/18

[16] Paranormal Activity Series Box Office Retrieved 4/18

[17] Jack Ryan Box Office Retrieved 4/18

[18] CinemaScore Retrieved 4/18

[19] Jack Ryan demographics Retrieved 4/18

[20] Noah Box Office Retrieved 4/18

[21] Noah faces ban in Arab world Retrieved 4/18

[22] Paramount upcoming releases Retrieved 4/19

[23] Paramount’s strategies Retrieved 4/19

[24] Paramount launching in-house animation division Retrieved 4/19

[25] Spongebob Squarepants 2 picture Retrieved 4/19