Relativity

Posted on April 17, 2015 by Nicholas Matarazzo

by Nicholas Matarazzo

[1] Relativity Media Logo

HISTORY

Relativity Studios, or simply Relativity, consists of the film and television divisions of Relativity Media LLC. Founded by Ryan Kavanaugh in 2004, the company has produced, distributed and structured financing for over 200 feature films garnering 60 Oscar® nominations. Led by President and Chairman Tucker Tooley and President of Production Robbie Brenner, Relativity has released No. 1 box office openers such as Immortals, which grossed $83 million domestically [2], and produced Academy Award Winning films such as the Internet biopic The Social Network (2010) and The Fighter (2010).

[2] "The Social Network" is one of Relativity's most critically acclaimed films, winning Best Adapted Screenplay, Best Original Score, Best Film Editing at the 2011 Academy Awards.

[3] “The Social Network” is one of Relativity’s most critically acclaimed productions, winning Best Adapted Screenplay, Best Original Score, Best Film Editing at the 2011 Academy Awards.

Relativity produces films for large audiences both foreign and domestic, which provide entertainment for a wide variety of target audiences and demographics. With genres ranging from heart-felt romantic dramas to action packed, adrenaline filled thrillers, Relativity strives to bring premium feature films to theaters all over the globe. Some of Relativity Studios’ most successful films include Limitless (2011), starring Bradley Cooper, and Mirror Mirror (2012), starring Julia Roberts.

In addition to film production Relativity also houses both financing and distribution divisions, equipping itself as a fully fledged vertically integrated company. The company has the resources to finance, produce and distribute a film from start to finish and has done so even more effectively since 2010 when the company absorbed the marketing and distribution holdings of Overture Films.

KEY EXECUTIVES

[4] Ryan Kavanaugh, CEO of Relativity Media

[5] Tucker Tooley, President and Chairman of Relativity Media

[6] Robbie Brenner, President of Production of Relativity Studios

FINANCIALS

Relativity ranks 9th in overall film distributor companies, owning 2.5% of the total market share as of April 12, 2015. The company’s total gross is $73.6 million with 4 films released thus far in 2015 [7]. Relativity has improved in market share from the previous year, ranking 9th with 1.8% market share and grossing $186.5 million with its 8 films that were released in 2014 [8]. Relativity saw a 22.7% decrease in gross between 2013 and 2014 due in large part to the lack of success of the McG action flick Three Days to Kill [9].

IN THEATERS

“Desert Dancer” (2015)

[10] “Desert Dancer” is biographical drama based on the cultural repression of Afshin Ghaffarian, an Iranian dancer.

The biographical story depicts the life of Afshin Ghaffarian, a dancer who fled Iran in 2009 due to cultural repression. The film originally debuted at the Cannes Film Festival in Cannes, France in May of 2012. In 2013, the distribution rights were acquired by Relativity at the American Film Market and the film was slated for release in the spring of 2015. In limited release, the film opened on April 10, 2015, in 23 theaters in the US. The film has a current domestic gross of just under $60,000, as of April 16th, 2015 and will move to expanded release on the 17th [11]. Andy Webster of the New York Times says “The fictionalized biopic “Desert Dancer” explores fascinating aspects of present-day Iran but suffers mightily from simplistic and sentimental tendencies” [12].

SPRING 2015 RELEASES

“Black or White” (2015)

Starring Academy Award Winners Kevin Costner and Octavia Spencer, "Black or White" follows a young girl caught in a custody battle, mixed within racial qualms of two seemingly different families.

[13] Starring Academy Award Winners Kevin Costner and Octavia Spencer, “Black or White” follows a young girl caught in a custody battle, mixed within racial qualms of two seemingly different families.

The heart felt drama was released on January 30, 2015, and saw a domestic gross of $21.5 million. In it’s opening weekend, Black or White ranked third among weekend releases, opening in 1,823 theaters, and averaged $3,408 per theater, attributed to 28.9% of the total domestic gross. Against a production budget of $9 million, the film failed to make budget in its first weekend with a $6.2 million weekend gross [14]. The film received mediocre acclaim for it’s simple and overly-stereotypical characters, and failed to live up to the promised look at the diverse world the audience is brought in to. With a 37% rating on the website Rotten Tomatoes (from 83 reviews) [15], and 45 out of 100 rating on Metacritic [16], it appears that the “inspired by true events” drama garnered average reviews at best. Says the critic consensus on Rotten Tomatoes “”Black or White” has more on its mind than your average family drama, but the film’s approach to its thought-provoking themes too often lives down to its title.” [17]

“The Lazarus Effect” (2015)

Released on February 27, 2015, this horror-thriller starring Olivia Wilde, opened at No. 5 on the weekend box office. The Lazarus Effect, opened in 2,666 theaters; the film averaged $3,827 per theater and grossed a weekend total of $10.2 million which made up 40.1% of the total gross [18]. Despite a strong weekend opening against a production budget of $3.3 million, the film’s success was short lived due to poor critic reviews. Critical consensus on the popular website Rotten Tomatoes said “”The Lazarus Effect” has a talented cast and the glimmer of an interesting idea, but wastes it all on insipid characters and dull, recycled plot points” which is no surprise given its 14% rating [19].

UPCOMING

“Masterminds” (2015)

Originally titled Loomis Fargo, and based on the true story of the 1997 Loomis Fargo robbery, in which a vault supervisor for the bank stole $17 million and fled to Mexico, Masterminds is the latest comedy from Napoleon Dynamite director Jared Hess. The film stars Zach Galifianakis, Owen Wilson, Kristen Wiig, Jason Sudeikis, Ken Marino, Kate McKinnon, and Leslie Jones. Eastbound & Down producers Jody Hill and Danny McBride both worked on the script and executive-produced [20].

PROJECTIONS FOR RELATIVITY

With few releases slated for in the first half of 2015 and even fewer in the coming months Relativity is looking at yet another decrease in total gross. Looking forward, it appears that the amount of pressure on such upcoming summer releases as Masterminds, Big Game, and Jane Got a Gun is becoming more apparent. It’ll be interesting to see how the rest of the year pans out for Relativity, heading into a shaky second quarter, after a not so strong first.

SOURCES

[1] Relativity Media Logo Relativity Media Retrieved April 10 2015

[2} Box Office by Studio: Relativity Box Office Mojo Retrieved April 10 2015

[3] The Social Network Movie Poster IMP Awards Retrieved April 10 2015

[4] Ryan Kavanaugh Relativity Media Retrieved April 10 2015

[5] Tucker Tooley Relativity Media Retrieved April 10 2015

[6] Robbie Brenner Relativity Media Retrieved April 11 2015

[7] Studio Market Share: Yearly Comparison Box Office Mojo Retrieved April 11 2015

[8] Studio Market Share: 2014 Box Office Mojo Retrieved April 11 2015

[9] Studio Market Share: 2013 Box Office Mojo Retrieved April 11 2015

[10] Desert Dancer Movie Poster Movie Insider Retrieved April 11 2015

[11] Gross Domestic Box Office Results: Desert Dancer Box Office Mojo Retrieved April 12 2015

[12] Review: Desert Dancer New York Times Retrieved April 12 2015

[13] Black or White Movie Poster Mixed Nation Retrieved April 12 2015

[14] Total Gross Box Office Results: Black or White Box Office Mojo Retrieved April 12 2015

[15] Review: Black or White Rotten Tomatoes Retrieved April 12 2015

[16] Review: Black or White Metacritic Retrieved April 13 2015

[17] Review: Black or White Rotten Tomatoes Retrieved April 13 2015

[18] Total Gross Box Office Results: The Lazarus Effect Box Office Mojo Retrieved April 13 2015

[19] Review: The Lazarus Effect Rotten Tomatoes Retrieved April 13 2015

[20] 2015 Preview: Masterminds Rolling Stones Retrieved April 13 2015

Relativity Media

Posted on October 5, 2014 by jlspivac

Relativity Media Logo[1*]

by Jeff Spivack

HISTORY

Founded in 2004 by industry icon Ryan Kavanaugh, Relativity Media produces and distributes film, television, music, sports, and fashion globally. The company’s diverse portfolio and nontraditional business model distinguish it amongst its competitors. For the first five years of its existence, Relativity Media was primarily a finance and film funding company, without an actual studio or film producing division.[1] In January of 2009, Relativity Media acquired Rogue Pictures from Universal Pictures for $150 mil and in doing so, became a fully outfitted movie studio. From this point on, the studio began producing its own films in its own studios, adding more films to its release schedule each successive year.[2] In an effort to further expand their operation, in 2010 the company took over the 45-person marketing and distribution team of Starz’s Overture Films.[3] To date, Relativity Media’s film studios have produced and distributed over 30 films. The company has continuously grown, and has built a varied and multi-faceted business that delves into a number fringe markets, though in recent years analysts have remarked that Relativity’s performance may be slacking. 2014 marks the company’s ten year anniversary.[4]

Key Executives

Ryan+Kavanaugh+November+Man+Premieres+Hollywood+qlYI0FI9yDal

Relativity Media Founder and CEO Ryan Kavanaugh[2*]

The founder and CEO of Relativity Media, Ryan Kavanaugh, quickly and unexpectedly rose to prominence in the industry. His first notable accomplishments came in the form of successful and original film financing arrangements which he organized for Universal, Warner Bros., Sony, and other film studios. Early in his career, industry pundits thought he might have an early retirement given a DUI and probation violation he acquired during his initial successes, but he quickly turned things around and has been scandal free for the past few years.[5] In founding Relativity Media in 2004 with Lynwood Spinks, Kavanaugh managed his company in a way that is often compared to the analytical methods exhibited in the film “Moneyball”.[6] Kavanaugh is often the recipient of industry awards and accolades for his original approach and unmitigated success. In addition to his professional successes, Kavanaugh has participated in major philanthropic pursuits, founding several charitable organizations and committing large donations to charities that focus on children such as The Art Of Elysium.[7]

Relativity Media President Tucker Tooley[3*]

President of Relativity Media, Tucker Tooley, joined the staff in 2007 as the President of Worldwide Production. Before accepting a position at Relativity Media, Tooley had extensive film industry experience, previously working as president of Tooley Productions as well as Creative Executive at Interlight Productions.[8] In 2011 Tooley became the President at Relativity Media and has since been the producer and executive producer of some of Relativity’s most successful films. He also played a large part in the company’s 2009 transition from film financier to film studio and will be a major player during the studio’s eventual IPO.[9]

Financials

Relativity media has participated in the financing, distribution, or structuring of over 200 films. As of 2014, box office revenue has generated over $17 billion worldwide for the company. Much of the relatively small film studio’s success can be attributed to its performance in foreign markets.[10] Relativity Media’s most successful release to date was the 2011 Immortals, which grossed $84 million domestically and $143 million in foreign markets.[11] Theatrical releases account for only 60% of Relativity’s revenue, indicating a highly diversified revenue stream. The company will continue this campaign and plans to have 50% of its revenue coming from alternate sources by next year[12]

Initial Public Offering

Relativity Media’s IPO preparations[4*]

Beyond its slate of film releases this year, Relativity has made substantial steps towards a planned upcoming IPO by attempting to raise capital and grow its business through acquisitions, such as its $1.1 billion bid for Makers Studios which it eventually lost to a competing bid by the Walt Disney Company. Sources believe that the planned IPO will value the company somewhere between $6 billion and $10 billion. CEO Ryan Kavanaugh’s strategy for the IPO preparation is one of diversification, which he hopes will entice investors by offsetting the volatile nature of film markets.[13]

Additionally, Relativity has made strategic partnerships with multiple Chinese companies, and has publicly suggested that it may list its stock in both New York and Hong Kong. Its largest partnership will be with Chinese broadcaster, Jiangsu, with which Relativity will co-finance, produce, and distribute translatable content for both economies.[14] Kavanaugh stated the following in regards to his recent dealings in China.

We view China as being as important as the United States for Relativity. We’ve put a big bet on China, and the partnerships we announced today will further strengthen the robust foundation we have built in China.[15]

Other moves, such as plans to refinance their debt and the hiring of attorney Carol Genis make it clear that Relativity Media will likely go public within the next 12 months. Below, Kavanaugh explains his decision to hire Carol Genis.[16]

I have worked closely with Carol for more than a decade, relying on her sound counsel. She is an incredibly talented executive with an intimate understanding of our business and her experience and insight will prove vital as we prepare for an IPO[16.5]

Kavanaugh Hires New Staff[5*]

Theatrical Releases

Relativity Media’s 2013 season was less then desirable, returning only $242, releasing a total of 9 films by the end of the year.[17] Jason Dietz from Metacritic.com, a film performance rating site, had this to say about Relativity’s 2013 season.

Relatively speaking, Relativity performed horribly with critics in 2013, earning negative notices for more than half of its releases. The studio did score some hits, none bigger than the Nicholas Sparks adaptation Safe Haven, which grossed nearly $100 million worldwide against a $28 million budget. But there were also numerous duds, including animated family film Free Birds, drama Out of the Furnace, and thriller misfire Paranoia[18]

Relativity released 7 new films during the 2014 season, commanding 2.0% of the market share. As of November 30th, Relativity’s total gross for the 2014 season amounts to $181 million. Below are Relativity Media’s 2014 releases in descending order of highest grossing to lowest grossing. Hold your cursor over the movie poster to see the film’s Box Office gross. Click the poster to read a synopsis and access cast and crew information about the film on IMDb.com[19]

The Releases

Earth To Echo[6*]

3 Days To Kill[7*]

Oculus[8*]

Best Of Me[9*]

The November Man[10*]

Brick Mansions[11*]

Beyond The Lights[12*]

References

[1] About Us. Retrieved November 24, 2014, from http://www.relativitymedia.com/About.aspx

[2] Cieply, M. (2009, January 4). Universal Sells Rogue for $150 Million. The New York Times. Retrieved November 24, 2014, from http://www.nytimes.com/2009/01/05/business/media/05rogue.html?_r=1&

[3] Finke, N. (2010, July 23). Relativity Takes Over Overture from Starz. Retrieved November 24, 2014, from http://deadline.com/2010/07/relativity-takes-over-overture-from-starz-56058/

[4] Riley, J. (2014, May 6). Relativity Media Celebrates 10th Anniversary (VIDEO). Retrieved November 25, 2014, from http://variety.com/2014/film/spotlight/relativity-media-celebrates-10th-anniversary-video-1201172992/

[5] About Us. Retrieved November 24, 2014, from http://www.relativitymedia.com/About.aspx

[6] Pomerantz, D. (2013, May 6). Why Ryan Kavanaugh Is Now The Most-Watched Man In Hollywood. Retrieved November 25, 2014, from http://www.forbes.com/sites/dorothypomerantz/2013/04/17/why-ryan-kavanaugh-is-now-the-most-watched-man-in-hollywood/

[7]Philanthropy. Retrieved November 25, 2014, from http://www.relativitymedia.com/Philanthropy.aspx

[8] Tucker Tooley. Retrieved November 26, 2014, from http://investing.businessweek.com/research/stocks/private/person.asp?personId=118221022&privcapId=24439893

[9] About Us. Retrieved November 26, 2014, from http://www.relativitymedia.com/About.aspx

[10] About Us. Retrieved November 26, 2014, from http://www.relativitymedia.com/About.aspx

[11] Immortals. Retrieved November 26, 2014, from http://boxofficemojo.com/movies/?id=warofgods.htm

[12] Atkinson, C. (2014, June 12). Relativity Media to close $1B pre-IPO funding. New York Post. Retrieved November 26, 2014, from http://nypost.com/2014/06/12/relativity-media-to-close-1b-pre-ipo-funding/

[13] Sakoui, A., & Erlichman, J. (2014, April 14). Relativity Media Sends offer for Makers Studios Over Disney. Retrieved November 27, 2013, from http://www.bloomberg.com/news/2014-04-14/relativity-media-sends-offer-for-maker-studios-over-disney-s.html

[14] Sakoui, A., & Erlichman, J. (2014, June 19). Relativity Media Plans to Raise Capital Ahead of Planned IPO. Retrieved November 7, 2014, from http://www.bloomberg.com/news/2014-06-19/relativity-media-plans-to-raise-capital-ahead-of-planned-ipo.html

[15] Coonan, C. (n.d.). Relativity CEO Ryan Kavanaugh: ‘China Is Just as Important to Us as the U.S.’ Retrieved December 1, 2014, from http://www.hollywoodreporter.com/news/relativity-ceo-ryan-kavanaugh-china-712036

[16] Mcnary, D. (2014, September 2). Ryan Kavanaugh’s Relativity Continues Prepping for IPO, Taps Managing Director. Retrieved November 27, 2014, from http://variety.com/2014/film/news/ryan-kavanaughs-relativity-ipo-managing-director-1201296042/

[16.5] Mcnary, D. (2014, September 2). Ryan Kavanaugh’s Relativity Continues Prepping for IPO, Taps Managing Director. Retrieved November 27, 2014, from http://variety.com/2014/film/news/ryan-kavanaughs-relativity-ipo-managing-director-1201296042/

[17] Studio Market Share. Retrieved November 28, 2014, from http://boxofficemojo.com/studio/?view2=yearly&view=company&p=.htm

[18] Dietz, J. (2014, January 23). Metacritic’s 5th Annual Movie Studio Report Card. Retrieved November 28, 2014, from http://www.metacritic.com/feature/film-studio-rankings-2014

[19] Relativity. Retrieved November 28, 2014, from http://boxofficemojo.com/studio/chart/yr=2013&view=company&studio=relativity.htm

Image Sources

[1*]Snider, M. (2012, May 22). Relativity Media Logo. Retrieved November 30, 2014, from http://www.geekfore.com/?attachment_id=1987

[2*] “The November Man” Premiers in Hollywood. (n.d.). Retrieved November 30, 2014, from http://www.zimbio.com/pictures/aOUGAlyXxtJ/November Man Premieres Hollywood/qlYI0FI9yDa/Ryan Kavanaugh

[3*] Huver, S. Tucker Tooley Helps Stars Make it Big Read more at http://la-confidential-magazine.com/living/articles/its-all-relativity#KXq4xRUfDqI5bB4u.99. Retrieved November 30, 2014, from http://la-confidential-magazine.com/living/articles/its-all-relativity

[4*] Atkinson, C. (2014, June 12). Relativity Media to close $1B pre-IPO funding. New York Post. Retrieved November 26, 2014, from http://nypost.com/2014/06/12/relativity-media-to-close-1b-pre-ipo-funding/

[5*] Mcnary, D. (2014, September 2). Ryan Kavanaugh’s Relativity Continues Prepping for IPO, Taps Managing Director. Retrieved November 27, 2014, from http://variety.com/2014/film/news/ryan-kavanaughs-relativity-ipo-managing-director-1201296042/

[6*] http://www.imdb.com/title/tt2183034/

[7*] http://www.imdb.com/title/tt2172934/?ref_=fn_al_tt_7

[8*] http://www.imdb.com/title/tt2388715/?ref_=nv_sr_1

[9*] http://www.imdb.com/title/tt1972779/?ref_=nv_sr_1

[10*] http://www.imdb.com/title/tt2402157/?ref_=nv_sr_1

[11*] http://www.imdb.com/title/tt1430612/?ref_=nv_sr_1

[12*] http://www.imdb.com/title/tt3125324/?ref_=fn_al_tt_1