Paramount Pictures- Julia Dorin

 

paramount

Paramount Pictures

5555 Melrose Avenue, Los Angeles, CA. 90038

www.paramount.com

HOW IT ALL STARTED

Paramount Pictures, founded in 1912 by Adolph Zukor, is the fifth oldest film studio on Earth. Along with Zukor, Paramount’s founding fathers include Jesse L. Lasky ad Cecil B. DeMille, whose innovation and determination have created an empire. Since its conception in 1912, Paramount has become one of the foremost production and distribution companies in the entertainment industry [1]. Owned by media conglomerate Viacom, Paramount maintains a solid reputation and has branched into various divisions including Paramount Animation, MTV Films, Comedy Central Films, Nickelodeon Movies and many others. Paramount has had multiple successful releases in 2016 so far and anxiously awaits the release of various new projects.

THE TEAM

Led by Chairman and Chief Executive Brad Grey, Paramount Pictures develops and produces iconic pictures such as “The Big Short”, ”The Wolf of Wall Street”, “Star Trek”, and many more. Grey took over the company in 2005, leading it to great success by finishing first in the global market in 2011, and maintaining high morale and a good reputation throughout his tenure. However as of late, Grey has faced financial trouble as the leader of Paramount, showing a substantial decrease in operating profit from last fiscal year’s $205 million to this fiscal year’s $111 million [2]. Another revered executive, Rob Moore, serves as the Vice Chairman for Paramount Pictures. Moore works to oversee the company’s Worldwide Marketing and distribution of films and television programs. Other executives include Frederick Huntsberry, Marc Evans, and Amy Powell, all who contribute to Paramount’s long-lasting success [3].

Brad Grey

Brad Grey- CEO of Paramount Pictures [12]

FINANCES 

So far this year, Paramount Pictures has acquired a total film gross of $311,567,245 from a variety of films. “Daddy’s Home” grossed a total of $150,357,137 since its release in December of 2015. “The Big Short”, also released in December of 2015 grossed $70,259,870 as well as receiving the Academy Award for Best Writing, Adapted Screenplay. The film was also nominated for another four Oscars and four Golden Globe awards as well. Paramount also released “Anomalisa”, which was nominated for Best Animated Feature Film in the 2016 Academy Awards. Other releases such as “Zoolander 2” and “Whiskey Tango Foxtrot” have contributed to Paramount’s total film gross thus far [4]. Paramount is known for some of the most grandiose pictures ever produced, such as James Cameron’s 1996 Blockbuster “Titanic”, which was awarded the Oscar for Best Picture during the year of its release. Other top notch production includes “Interstellar”, starring Matthew McConaughey, which won an Academy Award for Best Achievement in Visual Effects during the 2015 Oscars.

 

THE FUTURE

Looking ahead, Viacom is searching for a minority investor in Paramount in order to expand its content through the help of another company. Philippe Dauman, Viacom’s Chief Executive, believes a new investor would aid in Paramount’s recently dropping stock price and decreased ratings, which is depicted by the 2015 market share of 5.9%. Ideally, Paramount is looking for a Chinese investor to expand the company’s horizons and broaden its foreign influence. With the strict censorship implemented by China’s government, a Chinese partner would be extremely helpful for Paramount’s future success due to China’s massive population being about twenty percent of the total world population. Other interested parties include high profile companies such as Amazon, Apple, and Lionsgate Entertainment who have expressed the desire to get involved with Viacom’s Paramount Pictures. However, there is some controversy surrounding a new investor due to Paramount’s decrease in net worth. Viacom paid $9.8 billions dollars to acquire Paramount in 1994, yet current predictions value the company at only $5.5 billion today [5]. 21st Century Fox has demonstrated great interest in buying a portion of Paramount, which could be a smart business move and allow the company to begin paying off some of their debt [6].

GLOBAL EXPANSION 

Paramount recently gained rights to continue sharing their content to European countries after a long investigation with the European Union. The EU charged many companies including Google with anti-trust violations, claiming that streaming services such as Sky, which were carrying Paramount programs, were unfairly inaccessible to those outside of certain territories in the European Union. After much debate, Viacom and Paramount Pictures have reached a peaceful and satisfactory conclusion with the EU, allowing the production company to continue to license their programs through premium pay-TV output license agreements. This agreement also abolishes the prospect of fines as well as establishing a basis to solve other disagreements between various entertainment companies and the European Union [7]. Symbiosis between the EU and Paramount Pictures aids the company in reaching global success and distributing their programs and films across the world.

COMING UP

As one of the most iconic companies in the industry, Paramount has produced classic films such as “The Godfather”, and with numerous new releases on the horizon, they continue to hope for more success at the box office. Anticipated releases include “Star Trek Beyond”, “Ben-Hur”, and “Teenage Mutant Ninja Turtles: Out of the Shadows”, all of which Paramount has great hope for [8]. Huge blockbusters are essential not only to increase the company’s market share price and total gross but to maintain their outstanding reputation as well. Films such as “Star Trek Beyond” bode well for Paramount, due to the franchise’s already established consumer base, making the film a much anticipated release in the coming year.

Although Paramount Pictures has seen better days fiscally, the company still holds its head high and continues to produce and distribute projects that change the way audiences view cinema. With the implementation of a new investor combined with the already established leadership of Brad Grey and his team, Paramount will certainly make a comeback in the industry. With the increase of foreign cooperation, Paramount executives have high hopes that their company to extend beyond country borders, making their films renowned around the world.

SOURCES

[1] Paramount.com. (2016). The Paramount Story. Retrieved 25 April 2016.

[2] Atkinson, C. (2016). Paramount’s Brad Grey Needs Big Success to Save his Job. New York Post. Retrieved 25 April 2016.

[3] Paramount.com (2016). Paramount Executives. Retrieved 25 April 2016.

[4] Boxofficemojo.com. (2016). Paramount Yearly Comparisons. Retrieved 25 April 2016.

[5] Bond, P. (2016). Paramount’s Suitors? Here’s Seven Top Prospects. The Hollywood Reporter. Retrieved 25 April 2016.

[6] Atkinson, C. (2016). 21st Century Fox Eyes Minority Slice of Paramount Pictures. New York Post. Retrieved 25 April 2016.

[7] Jafaar, A. (2016). Paramount Offers Concessions in EU Anti-trust Investigation. Deadline Hollywood. Retrieved 25 April 2016.

[8] Boxofficemojo.com. (2016). Paramount Upcoming Releases. Retrieved 25 April 2016.

[9] Paramount.com. (2015). Daddy’s Home Image. Retrieved 25 April 2016.

[10] Wikipedia. (2015). Anomalisa Poster. Retrieved 25 April 2016.

[11] Trekcore. (2015). Star Trek and Beyond Poster. Retrieved 25 April 2016.

[12] Paramount.com. (2015). Brad Grey Executive Biography. Retrieved 25 April 2016.

 

 

 

 

20th Century Fox (Film)

 

By Derrick Owens
20th Century Fox Logo [1]

20th Century Fox Logo [1] Source: foxmovie.com

Twentieth Century Fox Film Corporation

10201 W Pico Blvd

Los Angeles, CA 90064

http://www.foxmovies.com/


Overview

Twentieth Century Fox Film Corporation, commonly referred to as 20th Century Fox or Fox, is an international film production and distribution company headquartered in Los Angeles, California. 20th Century Fox is a subsidy of the 21st Century Fox Corporation, which also owns assets in television stations, television broadcast networks, and cable network programming. Fox is a part of the “Big Six” film studios, which includes Columbia, Warner Brothers, Disney, Universal, and Paramount. The “Big Six” serve as Fox’s main competition.  20th Century Fox owns the rights to a number of valuable franchises including, X-Men, Ice Age, Die Hard, and Planet of the Apes. Fox is also known for distributing the two highest grossing films of all-time, Avatar and Titanic, both of which were directed by James Cameron [2].    

Key Executives

Jim Gianopulos, Chairman and CEO [3]

Jim Gianopulos, Chairman and CEO [3]

Stacey Snider, Co-Chairman [4]

Stacey Snider, Co-Chairman [4]

 History

The origins of 20th Century Fox began in 1915 when film distributor William Fox established his own film production company after moving out to Los Angeles called Fox Films. In 1935, Twentieth Pictures’ Joseph Schenck and Darryl F. Zanuck left United Artists and merged with Fox Films to create the 20th Century Fox Film Corporation [6].

From the 1952 film Viva Zapata! [5]

From the 1952 film Viva Zapata! [5] Source: Wikepdia.com 

In 1981, the company was sold to investors Marc Rich and Marvin Davis. They subsequently sold the company to Rupert Murdoch, who merged the company into his own media conglomerate, News Corp, in 1985. News Corp was split into two companies in 2013. There is now the new News Corporation, which contained most of Murdoch’s print media assets, and 21st Century Fox, which specializes in filmed entertainment and is the current parent company of 20th Century Fox [7].

Finances

In the last fiscal year (June 30, 2014 – June 30, 2015), 20th Century Fox put out 25 films into general release domestically and they plan on releasing another 25 in fiscal 2016. Of those 25 planned films, Fox has already released six titles including Fantastic Four, The Martian, and The Peanuts Movie. Fox’s most anticipated movies yet to be released in 2016 include Deadpool, X-Men: Apocalypse, and Independence Day Resurgence [8].  

20th Century Fox produces and distributes its films through a number of internal units:

Twentieth Century Fox and Fox2000 handles films for mainstream audiences.

Logo for Fox Searchlight [8]

Logo for Fox Searchlight [9] Source: foxsearchlight.com 

Fox Searchlight Pictures produces and releases smaller, independent films for specialized audiences.

Twentieth Century Fox Animation produces and distributes feature length-animated films 

Fox International Productions, Inc. co-produces and acquires local-language films for distribution worldwide.

Fox generates money from its films by distributing the films theatrically (domestically and internationally), through home media formats (such as digital distribution), on premium pay and SVOD, and on television and cable networks. Last year, the domestic home entertainment division for Fox released or re-released approximately 1,268 produced and acquired titles [10].

For fiscal 2015, revenues at the Filmed Entertainment segment decreased $154 million, or 2%, as compared to fiscal 2014. Increased production and marketing costs as well as a decrease in home entertainment sales led to the change. 20th Century Fox’s parent company, 21st Century Fox Corporation, has seen their stock dip in the last year. After reaching a high of $37.49 in December of 2014, the stock has fallen to its lower point since January 2012. In September it stood at only $25.41. Even with the drop of its stock prices, 21st Century Fox Corporation saw profit increase by 54% in 2015 compared to the previous year. Profits were at $8.306 billion in 2015 versus $4.514 billion in 2014 [11].   

In Theatres

The Martian 

Directed by Ridley Scott and starring Matt Damon, Jessica Chastain, Kristen Wiig, and Jeff Daniels, The Martian is a science-fiction adventure film produced and distributed by Fox. It was released on October 2, 2015 and posted the second highest October opening weekend of all time with a $54.3 million haul. It has gone on to be Fox’s most successful film of the year thus far bringing in over $217 million domestically and nearly $500 million worldwide. It’s production budget of $108 million means the film will be significantly profitable for the corporation. The film’s box office revenue has the possibility of growing even further as many Oscar analyst predict it will be in the running for best picture, best director, and best actor. The Martian is unique because it is a standalone, original film which has achieved worldwide success [12].

The Maze Runner: Scorched Trials

This sci-fi action-adventure film is a sequel to the 2014 hit Maze Runner. The film opened on nearly the same weekend as its predecessor and opened slightly under expectations. Scorched Trials brought in $30.3 million in its first weekend after opening on September 18, which was down from the 32.5 million opening of Maze Runner.        

The film, based off of the popular novel series, is directed by Wes Ball and stars Dylan O’Brien, Kaya Scodelario, and Thomas Brodie-Sangste. Even though it has only grossed $80.9 million domestically with a $61 million production budget, Scorched Trials has been saved by its international performance. It has grossed over $230 million overseas, which motivated Fox to greenlight the film’s sequel, Maze Runner: The Death Cure, due out in 2017 [13]. 

The Peanuts Movie 

This family animation film was released by Fox as part of their distribution deal with Blue Sky Studios. It was the first feature film in the Peanuts franchise in 35 years. It took over eight years to make, because the family of Charles Schultz, the creator of the comic, wanted the film to done with respect to his original work [14]. The film opened to $44.2 million on the weekend of November 6, playing as counter-programming to Spectre, Although there are still a few major international markets left to open, Peanuts has 92.6% of its revenue coming from domestic totals as of 11/29. The film has been a domestic hit with $116.7 million grossed so far, but international performance may need to increase before the $99 million production can be called profitable [15].

News and Developments

20th Century Fox has three films to be released before the end of 2015. The first film is Alvin and the Chipmunks: The Road Chip, which is due out December 18. Fox hopes to continue the success of the franchise, which has banked over $1.1 billion at the box office [16]. The other two films, The Revenant and Joy, are being distributed in limited release on December 25 before going wide in January. These two films are both expected to be major Oscar players and they star Leonardo DiCaprio and Jennifer Lawrence respectively [17].

Oculus Cinema by Oculus VR [22]

Oculus Video by Oculus VR [22] Source: roadtovr.com

Fox signed an agreement with Oculus VR, making it the first major movie studio to invest in virtual reality as a way of showing their films. Over 100 films from Fox’s library will be released in the virtual reality cinema Oculus Video [18].

Fox International Productions entered into an exclusive first look deal with Paul Heth and Michael Schlicht for Russian-language films. The duo is known for their successes as they have overseen five of the ten highest grossing local language films in the modern Russian film era [19].

Planned 20th Century Fox World Theme Park in Dubai [21]

Planned 20th Century Fox World Theme Park in Dubai [21] Source: variety.com

Fox announced plans to open its first Fox-branded resort in Dubai featuring rides based off of its most popular films including Titanic, Aliens, Predator, and Ice Age. It will open in 2018 and is planned to cost approximately $850 million [20].

Sources

[1] 20th Century Fox Logo. Fox Movies. Retrieved November 30, 2015

[2] AboutFox Movies. Retrieved November 30, 2015

[3] James N. Gianopulos21st Century Fox. Retrieved November 29, 2015

[4]. Stacey SniderVariety. Retrieved November 30, 2015

[5] From the 1952 film Viva Zapata! Wikipedia. Retrieved November 30, 2015

[[6] AboutFox UK. Retrieved November 29, 2015

[7] Welch, Chris. May 9, 2013. The Verge21st Century Fox logo unveiled ahead of News Corp split. Retrieved November 30, 2015  

[8] 21st Century Fox Annual Report 201521st Century Fox. Retrieved November 30, 2015 

[9] Fox Searchlight Logo. Fox Searchlight. Retrieved November 29, 2015

[10] 21st Century Fox Annual Report 201521st Century Fox. Retrieved November 30, 2015 

[11] Twenty-First Century Fox, Inc. Yahoo Finances. Retrieved November 30, 2015

[12] Tartaglione, Nancy. November 24, 2015. Deadline Hollywood‘The Martian’ Closing In On $500M Global: How Fox Marketers Brought Ridley Scott’s Cool Science To The Masses. Retrieved November 29, 2015.

[13] Maze Runner: Scorched Trials. Box Office Mojo. Retrieved November 28, 2015.

[14] Smith, Chris. November 1, 2014. The Press DemocratHow the Schulz family made ‘The Peanuts Movie’ a reality. Retrieved November 30, 2015  

[15] The Peanuts MovieBox Office Mojo. Retrieved November 28, 2015.

[16] Alvin and the Chipmunks. Box Office Mojo. Retrieved November 29, 2015

[17] Cunningham, Todd. September 8, 2015. The Wrap. Fox Fuels Yule Logjam With 3 Christmas Releases. Retrieved November 30, 2015.

[18] Geier, Thom. September 24, 2015. The Wrap. ‘Alien,’ ‘X-Men: Days of Future Past’ Among 100 Fox Movies Coming to Oculus Virtual-Reality Headsets. Retrieved November 29, 2015.

[19] Business Wire. November 18, 2015. Fox International Productions Strikes Strategic Alliance With Paul Heth and Michael Schlicht for Russian-Language Films. Retrieved November 29, 2015

[20] Lang, Brent. November 3, 2015. Variety. Fox Building Theme Park in Dubai With ‘Titanic,’ ‘Aliens’ Attractions. Retrieved November 30, 2015.

[21] Lang, Brent. November 3, 2015. Variety. Fox Building Theme Park in Dubai With ‘Titanic,’ ‘Aliens’ Attractions. Retrieved November 30, 2015.

[22] Oculus CinemaOculus VR. Retrieved November 30, 2015.

 

20th Century Fox

Twentieth Century Fox Film Corp

10201 West Pico Boulevard,
Los Angeles, California 90035

Mail: P.O. Box 900,
Beverly Hills, California 90213
Phone: 310-277-2211
Fax: 310-203-1558
www.foxmovies.com [1]

20th Century Fox’s iconic logo.

Summary:

20th Century Fox is a film production and distribution company under Fox Entertainment

Recent Best Picture winner, Life of Pi, is a 20th Century Fox film.

Group which is a part of the media conglomerate, News Corporation. The company releases about 14 films a year many of which have been very successful [1]. 20th Century Fox formed in 1935 and has been one of the top film studios for almost a hundred years [2]. The subsidiary companies to 20th Century Fox include Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Pictures, Twentieth Century Fox Animation and Blue Sky Studios [1]. 20th Century Fox is most notably responsible for James Cameron’s films Avatar and Titanic as well as classics such as the Star Wars series, Home Alone, the Ice Age series, Independence Day, The Sound of Music, Butch Cassidy and the Sundance Kidand hundreds more [4].

 

Fox Searchlight’s logo

Fox Searchlight is a speciality division under 20th Century Fox. The company tends to release smaller budget, niche-genre films. Many of Fox Searchlight’s films have earned Academy Award nominations and wins such as Little Miss Sunshine, Juno, Slumdog Millionaire, The Descendantsand Black Swan [4].

Executives [15]

Rupert Murdoch

  • Chris Petrikin- Executive Vice President, Global Communications
  • Rupert Murdoch- Chairman of the Board and Chief Executive Officer
  • Robert Marick- Executive Vice President
  • Ricardo Crespo- Senior Vice President of Global Creative
  • Thomas E. Rothman- Board Member
  • Robert Harpe- Board Member
  • James Gianopulos- Board Member

 

Financial Information

News Corp’s current share price is $30.9 up 36.6% from 19.58 at this time last year. Their revenue for the year 2012 was $34.33 billion a 2% increase from their 2011 revenue of $33.4 billion [3].

This graph represents the share price of News Corp stock since 2008.

This graph represents the share price of News Corp stock since 2008 [9].

20th Century Fox is currently number 4 in the market, holding an 11.7% share. It has grossed $256.9 million. Compared to its position in April of 2012, it is down $40 million in revenue, with the same amount of films released. In 2012, they finished 6th in the market with a 9.5% share, releasing 15 films. 2012 was a successful year, having increased profits from 2011 by 4.9%, up from $977 million to $1 billion [4].

Fox Searchlight is currently 16th in the market with a .2% of the market share. It has currently grossed $4.5 million at the box office with the release of 4 films so far this year. Searchlight finished 2012 grossing $117.8 million, down 22.7% from the 2011 gross of $152.4 million. For 2012, Fox Searchlight was 12th in the market a slight decline from their 2011 position of 11th in the market. In 2012 they released 10 movies and in 2011 they released 11, most likely causing the decline in profits [4].

 Competitors

The Weinstein Company is independently owned unlike most studios that fall under a media conglomerate.

20th Century Fox competes most closely with the five other major studios (Columbia Pictures, Warner Bros, Disney, Universal, and Paramount.) Universal is currently number one in the market, followed by the Weinstein Company, and Buena Vista. Universal has only released 2 films so far this year, one being the successful film, Identity Theif, and have still been experiencing profits from their late 2012 releases including the award winner Les Miserables. Beuna Vista released the high grossing, Oz The Great and PowerfulThe recent wild success of the Weinstein Company has caused it to become more comprable in profits to 20th Century Fox than to Fox Searchlight though they release similar types of films. This has largely been due to their award winning films Django Unchained and Silver Linings Playbook. 20th Century Fox has held a high position in the market due to the success of The Croods. Other 2013 releases inclue Broken City and A Good Day to Die Hard [4].

Recent News

After a phone hacking scandal in 2011 and increased pressure from shareholders, News Corp will be splitting into two separate companies mid-2013. 20th Century Fox and all other Fox brands will become a part of a new company titled Fox Group. The publishing side of the company will remain News Corporation. Fox Group is slated to be led by Chase Carey, president and chief operating officer, Rupert Murdoch, chief executive and chairman, and James Murdoch, who will serve as the deputy chief operating officer [6]. Due to this split, 20th Century Fox’s co-chairman Tom Rothman will be resigning, leaving co-chairman, Jim Gianopolus, to lead the entire film division [11].

The 2013 release of The Croods has been notable for more than just its success at the box office. The film is the first to be released under DreamWorks Animation and 20th Century Fox’s new partnership. Formerly, DreamWorks films were distributed by Paramount but the two companies ended this agreement late last year. This new deal has been very profitable for 20th Century Fox, as The Croods grossed $44.7 million in its opening weekend alone [7].

20th Century Fox and Blue Sky Studios are currently preparing for the release of the film EpicDirector, Chris Wedge, known for the Ice Age films, claims that Epic shows both technological advancement and genre evolution for Blue Sky [12]. The companies are heavily promoting the film that is set to release in May. Teaming up with Rite-Aid, the film will be an official charity partner of Children’s Miracle Network Hospitals [13].

20th Century Fox is taking initiative to lead the industry in the new medium of digital media. In September, the Home Entertainment division decided

to release digital copies of the film Prometheus three weeks before the DVD and Blu-ray release. In attempt to make online films more accessible and affordable, the company is also moving to dispel online piracy. 20th Century Fox is the first of the major studios to place such high importance on the release of digital content, calling the initiative Digital HD. Fox will release all recent films on Digital HD in addition to the effort to have over 600 Fox titles available on other digital platforms [8]. 20th Century Fox as well as other studios are currently in a prolonged legal battle with Google due to online piracy issues. The companies are requesting Google to remove links to pirated content but Google is responding by publishing the requests from these companies with direct links to the pirated content. This phenomenon is being called “copyright irony.” [14]

Fox Searchlight recently announced that it will be releasing the upcoming film, Twelve Years A Slaverather than the parent company 20th Century Fox. The Steve McQueen film features Brad Pitt, Benedict Cumberbatch, and the young Quvenzhane Wallis. It will premier in December [10]. Fox Searchlight currently has two films in theaters: Danny Boyle’s thriller Trance and Chan-wook Park’s Stoker which experienced festival success [10].

 

Sources:

[1] http://www.newscorp.com/management/20film.html

[2] http://www.cobbles.com/simpp_archive/zanuck-schenck.htm

[3] http://finance.yahoo.com/q/ks?s=NWS+Key+Statistics

[4] http://www.boxofficemojo.com/studios

[5] TRF 235 Lecture Notes: Barbara Jones, Class 2

[6] http://mediadecoder.blogs.nytimes.com/2012/12/03/news-corp-announces-its-corporate-split-and-the-closing-of-the-daily/

[7] http://www.nytimes.com/2013/03/25/movies/the-croods-and-olympus-has-fallen-lead-the-box-office.html?_r=2&

[8] http://adage.com/article/cmo-strategy/20th-century-fox-s-mary-daily-taking-digital-lead/238751/

[9] http://finance.yahoo.com/echarts?s=NWS+Interactive#symbol=nws;range=20080103,20130401;compare=;indicator=volume;charttype=area;crosshair=on;ohlcvalues=0;logscale=off;source=undefined;

[10] www.foxsearchlight.com

[11] http://www.medialifemagazine.com/people-9-17-12/

[12] http://www.comingsoon.net/news/movienews.php?id=101806

[13] http://www.digitaljournal.com/pr/1149205

[14] http://businessofcinema.com/hollywood/twentieth-century-fox-and-others-in-piracy-battle-with-google/71643

[15] http://investing.businessweek.com/research/stocks/private/people.asp?privcapId=35867

Photos

1.http://www.foxstudios.com/data/image/teasers/category_bg_home.jpg

2.https://twimg0-a.akamaihd.net/profile_images/495817344/FoxLogo_FanfareVersion.jpg

3.http://www.impawards.com/2012/posters/life_of_pi.jpg

4.http://www.foxsearchlight.com/media/blog_post_images/fsl_logo2.jpg

5. http://www.mediabistro.com/fishbowldc/files/2010/09/rupert-murdoch.jpg

6. http://cdn.pastemagazine.com/www/articles/2010/11/19/weinstein.jpg?1290168446

7. http://ia.media-imdb.com/images/M/MV5BODU3NzI5ODc1NV5BMl5BanBnXkFtZTcwODQ2NDU1OA@@._V1_SX214_.jpg

8. http://www.wired.com/images_blogs/threatlevel/2011/09/FBI_Anti-Piracy_Warning.jpeg