iHeart Media & Entertainment

Posted on October 16, 2016 by trlevy

by TALIA LEVY and VALERIE POWELL

[16] iHeartMedia Company Logo

iHeartMedia, Inc

200 East Base Road

San Antonio, Texas

HISTORY

iHeart Media was originally founded in San Antonio, Texas under the name Clear Channel Communications. The company was founded by Lowry Mays and B.J. McCombs in 1972. In 2008, the company became private by a leveraged buyout through Bain Capital, LLC and Thomas H. Lee Partners.

iHeartMedia has the widest reach in America for any radio or television outlet with an audience of over a quarter of a billion listeners each month. The company currently covers 150 of the U.S. markets with 858 broadcast radio stations. iHeartMedia delivers a variety of content including music, talk shows, news, and sports through broadcast stations, satellite, online, via smartphones and via live shows. iHeartRadio currently has 92 million registered users with a year-over-year growth of 22% with an increase of 8% in total listening hours. As of September 30th, cumulative upgrades and downloads have reached a new record of 1.1 billion [4].

KEY EXECUTIVES

Bob Pittman [12] Chairman and Chief Executive Officer

Wendy Goldberg [13] Executive Vice President and Chief Communications Officer

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William Eccleshare [15] Chairman and CEO, Clear Channel International

Richard J. Dressler [14] President, Chief Operating Officer and Chief Financial Officer

FINIANCIAL

For the second quarter of 2016, iHeartMedia’s loss widened to $278.89 million due to billboard sales in Turkey that expanded the ongoing debt $56.6 million. The loss was more than five times the amount of 2015’s second quarter loss of $54.66 million [3]. Even though there was a large loss in the second quarter, the company is still generating revenue in the third quarter of 2016 for a total of $857.1 million. Due to a growth in network business and the Presidential Election, digital advertising and broadcast radio primarily drove the growth in revenue of $10.2 million (1.2%) from the previous year’s third quarter revenue [4].

The increase in revenue allows iHeart to stay on top of their current debt of $20.78 billion as of June 30th, 2016. The large debt is mainly due to a buyout in 2008 by two Boston private-equity firms, allowing them to gain 70% of the iHeartMedia Company. Debtwire senior credit analyst, Seth Crystall, explains that iHeart is a “powerful brand” and will continue to increase revenue to make up from their current losses by the transformation of their listeners to their mobile app [3].

[17] Singer Taylor Swift singing at the iHeartRadio Music Awards.

iHEART MUSIC FESTIVALS

The iHeart Music Festival Tour is iHeartRadio’s biggest live musical event, generating a large income for the company, with a portion of the ticket profits going towards the Ryan Seacrest Foundation. iHeartMedia’s President of National Programming Group, Tom Poleman, says, “Fans wait all year to hear who will be playing this tour and we’re thrilled to announce an impressive lineup” [11]. The concerts are held in major cities throughout the country by the iHeartRadio stations in those areas. The Jingle Ball Tour is iHeartRadio’s biggest musical event, generating a large income for the company. The tour is sponsored by Capital One, which allows card holders to gain early access to tickets before going to the general public [7].

[18] Bon Jovi Photographed performing at an iHeartRadio live concert.

The live iHeart Radio concerts are a mutually beneficially event for both the artists involved and iHeartMedia. For example, most recently the artist The Weekend celebrated the release of his new album Starboy in Toronto by headlining the iHeartRadio Canada Jingle Ball. Thirty minutes of his live set was broadcasted on the iHeartRadio App, along with 112 of iHeart Media’s radio stations including KISS in Los Angeles and Z100 in New York [1]. The iHeartRadio Jingle Ball in Toronto also included performances by major artists such as Niall Horan, The Chainsmokers, and Alessia Cara.

[23] iHeartRadio celebrated One Direction’s 2013 album Midnight Memories with a special release party.

iHEART GLOBALLY

Recently, iHeartRadio expanded into Canada with the collaboration of North America’s fastest growing digital audio service, Bell Media [2]. Canadians now have instant access to stations and to free streaming channels via iOS, Android apps, and at iHeartRadio.ca. iHeartRadio Canada uses content from Bell Media, which has over 105 licensed radio stations and 100 streaming channels [2]. With the expansion into Canada, iHeartRadio’s Jingle Ball will now be present in Toronto.

[21] iHeartMedia’s Fiesta Latina is a part of the company’s Hispanic initiative.

This part quarter iHeart partnered with Hispanic radio legend Enrique Santos, to create a new Hispanic initiative to develop new programming content for iHeartMedia across their various platforms. This new initiative recognizes the increasing size of the the U.S. Hispanic community that are both English and Spanish speakers, as well as utilizes Santos’ popular reputation within the Latino community [8].

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[22] iHeart partnered with Telemundo to air the program.

Building off of this new initiative, just this past November iHeart celebrated the best in Latin Music at the iHeartRadio Fiesta Latina. They partnered with Telemundo to air the exclusive TV special and streamed the event live on Telemundo.com. Telemundo is an American-Spanish language television network owned by Comcast through NBCUniversal [10]. The event broadcasted live on iHeartMedia Spanish-Pop, Tropical, regional Mexican and Spanish Adult Hit radio stations all across the country [8].

THE FUTURE

This coming January, iHeartMedia will be launching a new On-Demand music streaming service, that will put them amongst competition of services like Spotify and Apple Music. The iHeartRadio All Access service will offer its subscribers unlimited on-demand listing to over 30 million songs. They will also offer a cheaper option, iHeartRadio Plus, which will gives its subscribers the ability to instantly replay songs they heard on iHeartRadio stations, through the app. According to iHeartRadio,the company has not yet decided how to price the two new services. However, $9.99 a month has become an industry standard for full on-demand subscriptions services. iHeartMedia earns most of its revenue through on-air advertisements, which they still will continue to air, despite the new revenue from the subscription service.

[19] iHeart will be unveiling 2 different On-Demand services. iHeartRadio Plus and iHeartRadio All Access.

iHeartMedia is not the only major radio based company making the switch, Pandora is creating its own on-demand based product estimated to cost $4.99 a month in the near future [6]. According to iHeart, iHeart All Access will “include a full on demand music collection experience – but one still tied directly to radio.” the company said. When listeners hear a song on the radio that they like, for the first time ever they will be able to replay that song or even save it directly to their playlist.

[20] iHeart Radio’s On-Demand service is expected to launch in January 2017.

Sources:

[1] Bliss, Karen. “The Weeknd’s Album Release Day Live Set Broadcast on IHeartRadio.”Billboard. Billboard Music, 26 Nov. 2016. Web. 27 Nov. 2016.

[2] Dupuis, Renee. “IHeartRadio Now Available in Canada: Free Streaming Service Brings Canadians Biggest and Best Music Experience.” Bell Media. Bell Media Canada, 6 Oct. 2016. Web. 29 Nov. 2016.

[3] Hendricks, David. “IHeartMedia’s Second-quarter Loss Widens to $278.9 Million.” San Antonio Express-News. San Antonio Express-News, 4 Aug. 2016. Web. 29 Nov. 2016.

[4] IHeartMedia, Inc. IHEARTMEDIA, INC. REPORTS RESULTS FOR THIRD QUARTER 2016. Rep. IHeartMedia, INC., 9 Nov. 2016. Web.

[5] Karp, Hannah. “IHeartMedia to Launch On-Demand Music Service.” The Wall Street Journal. Dow Jones & Company, 23 Sept. 2016. Web. 15 Oct. 2016.

[6] Lovelace, Berkeley, Jr. “Pandora CEO on On-demand Services: We’re in the Perfect Position.” CNBC. CNBC, 14 Sept. 2016. Web. 29 Nov. 2016.

[7] McAlone, Nathan. “The Biggest Radio Powerhouse in the US Just Took Aim at Apple and Spotify with a New Service.” Business Insider. Business Insider, 23 Sept. 2016. Web. 29 Nov. 2016.

[8] Ross, Kevin. “IHeartMedia, Inc. Reports Financial Results for the Third Quarter Ended September 30, 2016.” Radio Facts. N.p., 10 Nov. 2016. Web. 29 Nov. 2016.

[9] Stine, Randy. “IHeartMedia Shows Revenue Growth in Q3.” Radio World. Radio World, 10 Nov. 2016. Web. 29 Nov. 2016.

[10] Telemundo. “IHeartRadio Fiesta Latina 2016.” Telemundo. N.p., n.d. Web. 29 Nov. 2016.

[11] Vitucci, Danielle. “IHeartMedia Rings in the Holiday Season with the Return of Its Iconic 2016 National “iHeartRadio Jingle Ball Tour Presented by Capital One”.” IHeartMedia Rings in the Holiday Season with the Return of Its Iconic 2016 National “iHeartRadio Jingle Ball Tour Presented by Capital One” | Business Wire. BusinessWire, 11 Oct. 2016. Web. 29 Nov. 2016.

[12] Bob Pittman. iHeartMedia, Inc. Retrieved: November 28th 2016

[13] Wendy Goldberg. iHeartMedia, Inc. Retrieved: November 28th 2016

[14] Richard J. Dressler. iHeartMedia, Inc. Retrieved: November 28th 2016

[15] William Eccleshare. iHeartMedia, Inc. Retrieved: November 28th 2016

[16] iHeartMedia. RadioFacts. Retrieved: November 28th 2016

[17] iHeartMedia. Yahoo News. Retrieved: November 28th 2016

[18] iHeartMedia. VectorNetworks. Retrieved: November 28th 2016

[19] iHeartMedia. Hollywood.com. Retrieved: November 28th 2016

[20] iHeartMedia. Business Wire. Retrieved: November 28th 2016

[21] iHeartMedia. Aaarena.com. Retrieved: November 28th 2016

[22] iHeartMedia. iHeart.com. Retrieved: November 28th 2016

[23] One Direction Last First Kiss IHeartRadio Album Release Party. Perf. One Direction. Youtube, 3 Jan. 2014. Web. 20 Nov. 2016.

iHeartMedia INC.

Link

by Michael Rubloff

Contact Information:

iHeartMedia INC. 200 East Basse Road, San Antonio, Texas, 78209 (210) 822-2828

Company History

iHeartMedia INC. was founded in 1972 with the purchase of a first FM channel in San Antonio under the name of Clear Channel Communications. iHeartMedia expanded over the course of thirty years, and by 1995 owned forty-three radio stations. However, with the Telecommunications Act of 1996, iHeartMedia radically expanded and added several stations. Currently, iHeartMedia owns eight hundred-fifty radio stations in the United States that reaches 150 markets. In September 2014, Clear Channel Communications rebranded itself as iHeartMedia INC. [1]

Clear Channel Logo [2]

iHeartMedia INC. logo [3]

On September 16th, 2014 Clear Channel made a massive commitment to the future by rebranding to iHeartMedia INC. The former name Clear Channel was derived from an AM channel and is no longer relevant. iHeartRadio however, is a massive source of entertainment for millions of people. iHeartMedia better reflects what Clear Channel had built and its goals for the future. iHeartMedia also felt that its name was not well known compared to other services such as Spotify and Pandora even though iHeartRadio provided millions of people everyday with entertainment. This move was made in order to make the brand and the product more synonymous with each other.

Corporate Leaders:

Robert Pittman, Chairman and CEO of iHeartMedia INC. [2]

Robert Pittman, Chairman and CEO of iHeartMedia INC. [4]

Richard J. Bressler, President and CFO of iHeartMedia INC. [2]

Richard J. Bressler, President and CFO of iHeartMedia INC. [4]

Wendy Goldberg- Executive Vice President and Chief Communications Officer

Wendy Goldberg, Executive Vice President and CCO of iHeartMedia INC. [4]

Gayle Troberman, Executive Vice President and CMO of iHeartMedia INC. [4]

John Sykes, President of Entertainment Enterprises of iHeartMedia INC. [4]

Financials:

iHeartMedia is a publically traded company in the OTC market (IHRT). Over the past year the stock has remained relatively stable with a year low of $6.10 and a high at $9.40. The high occurred in the week after the announcement of the rebranding to iHeartMedia.[5] Previously, the ticker for Clear Channel was CCO. In its third quarter report, iHeartMedia reported that revenues were up three percent to 1.6 billion dollars. [6]

Past Six Months of Stock Values of iHeartMedia [3]

Past Six Months of Stock Values of iHeartMedia [5]

Competitors:

iHeartMedia’s long-standing rivals have been CBS Radio and Cumulus Media. However, in the past ten years with the emergence of Satellite Radio, Sirius XM has taken over as iHeartMedia’s biggest rival in terms of revenue. iHeartMedia has permeated SiriusXM, as two of the stations featured on SiriusXM, Z100 and Kiis 102.7, are owned by iHeartMedia.

Pandora Logo [7]

Now that iHeartMedia is putting a focus on its online music service, iHeartRadio, it now competes with Spotify, Pandora, iTunes Radio, and Google Play. In this field iHeartRadio has a great deal of catching up to do as Spotify and Pandora dominate the online streaming market.

However, iHeartMedia has an advantage over its competitors because it crosses over multiple platforms. For instance, Other radio giants such as Cumulus or Sirius are limited to their radio stations. On the other hand, Pandora and Spotify are limited to their apps or their website. iHeartMedia is able to cross between these two platforms in order to better serve their customers desires. Because of this, it is able to capitalize on where its competitors are limited.

Events:

iHeartMedia is known for its excellence in creating live events directly catered to specific demographics. On October 2nd, it announced the first ever iHeartRadio Fiesta Latina, a massive concert aimed at Latin music fans.[8] It took place on November 22nd, and was a massive success. This experimental event seems to have been a good investment for iHeartMedia as their Spanish and English radio stations reach “93 percent of Hispanics monthly” [9].

iHeartRadio Fiesta Latina logo [10]

The Fiesta Latina is the newest addition to iHeartMedia’s collection of live events including the Jingle Ball Concert Tour, Country Festival, and the iHeartRadio Music Festival. While it remains to be seen if the Fiesta Latina will be made into an annual event, it most likely will given its success. One week later, on October 9th, the lineups and locations of the iHeartRadio Jingle Ball Tour were announced. This annual tour has become one of the year’s most exciting events. The tour will begin on Sunday, November 30th and finish on Monday, December 22nd. This event is supposed to cater to listeners of the top40 stations on iHeartRadio and reflect what listeners want to see. This year the New York City concert will be streamed exclusively on Yahoo.com for fans who are unable to attend.[11]

October 2014:

October was a busy month for iHeartMedia as it made several business announcements. On October 7th, iHeartMedia announced a $200 million partnership with Omnicom to develop a multi platform device that will give insight into iHeartMedia’s events as well as technologies.[12]

While this will help Omnicom better target customers, the real winner is iHeartMedia. This deal is dangerous for iHeartMedia’s competitors because this project will allow iHeartMedia to see how it can improve on its multi platform features. Essentially, iHeartMedia will continue to widen the gap between what Pandora and Cumulus are able to do. This will help iHeartMedia become a more versatile company and extend its already industry leading reach.[12]

The next day on October 8th, iHeartRadio announced that it would be available on Android Wear beginning on October 15th. This represents another step forward for the integration of iHeartRadio in technology as iHeartRadio had already announced integration with “Amazon’s Fire Phone, Amazon’s Fire TV, Android Auto, Google’s Chromecast, Apple’s CarPlay, Samsung’s Gear 2 Smartwatch, Qualcomm’s AllPlay and new auto partnerships with Subaru, AT&T Drive, GM, Jaguar Land Rover, Kia and Volvo” [13] earlier this year. By spreading across to different manufacturers, iHeartMedia makes itself more accessible, convenient, and well known. This strategy is directly reflective of the rebranding because it exposes more users to the services provided by iHeartMedia.

iHeartMedia did not stop there. On October 15th, Gayle Troberman was named the Chief Marketing Officer of iHeartMedia. This is a new role created with the intention to “connect them (iHeartMedia) more closely to consumers, helping integrate the company’s brands, products and platforms even more deeply into consumers’ daily lives.” [14] This is necessary after the rebranding because it will decrease the amount of time needed for consumers to become familiar with the iHeartMedia brand. This is a fantastic idea and could pay off exponentially for iHeartMedia in the coming years. iHeartMedia is doing a fantastic job of identifying what it needs to improve and is taking logical steps to ensure it remains an industry leader.

What’s in the future:

In the next year, iHeartMedia hopes to continue to reach more customers through social media, live events, and radio. It hopes that its customers will become familiar with the iHeartMedia brand and be able to connect it to popular music events, radio stations, and the iHeartMusic application.

iHeartMedia has embraced the change that is coming to the industry and appears to pioneering the way for other companies to follow it. While the long term effects of rebranding remain to be seen, it has initially been successful. In the next half year, look for iHeartMedia’s competitors to try and catch up with the ability to move across platforms.

Resources

[1] Clear Channel Becomes iHeartMedia. Published September 16, 2014. Accessed November 22nd.

[2] Clear Channel Logo. Published June 26, 2012. Accessed November 29th.

[3] iHeartMedia INC. Logo. Date Published N/A. Accessed November 29th.

[4] Corporate Team. Date Published N/A. Accessed November 22nd.

[5] Stock Information. Updated Daily. Accessed November 29th.

[6] Financial Report. Published October 28th, 2014. Accessed November 22nd.

[7] Pandora Logo. Date Published N/A. Accessed November 22nd.

[8] iHeartMedia Fiesta Latina Announcement. Published October 2nd, 2014. Accessed October 30th.

[9] iHeartMedia Factsheet. Date Published N/A. Accessed November 22nd.

[10] iHeartRadio Fiesta Latina Logo. Published November 22nd. Accessed November 29th

[11] Jingle Ball Tour. Published October 9th. Accessed November 22nd.

[12] iHeart Media Omnicom Partnership. Published October 7th, 2014. Accessed November 22nd.

[13] iHeartRadio Android Wear Integration. Published October 8th, 2014. Accessed November 22nd.

[14] Gayle Troberman named iHeartMedia’s Chief Marketing Officer. Published October 15, 2014. Accessed November 22nd.

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