Warner Bros. Pictures

Jeremy Frierman

Warner Bros Logo

Corporate Headquarters

4000 Warner Blvd. Burbank, CA 91522

Phone: (818)- 954- 6000

www.warnerbros.com

Overview

On April 4, 2016 Warner brothers, Albert, Sam, Harry and Jack founded Warner Bros. Entertainment. Almost a century later, they have released over 7500 films, including multiple billion-dollar productions in the same year. They are currently a division of the The Warner Brosmedia conglomerate, Time Warner. In the last 15 years, Warner Bros. has surpassed the billion-dollar marker for both domestic and international box office. This includes the past 9 years of reaching over $3 billion globally.

 

Key Executives

Kevin Tsujihara - Chairman and Chief Executive Officer, Warner Bros.

Kevin Tsujihara – Chairman and Chief Executive Officer, Warner Bros.

Edward A. Romano - Vice Chairman, Warner Bros. Entertainment

Edward A. Romano – Vice Chairman, Warner Bros. Entertainment

Richard J. Fox -Executive Vice President, International, Warner Bros. Entertainment

Richard J. Fox -Executive Vice President, International, Warner Bros. Entertainment

 

 

 

 

 

 

 

 

 

Financials 

Warner Bros. is a division of Time Warner Cable. Time Warner is represented by TWX, and as of April 25, they are up over 15 points from their numbers taken in February 2016. Time Warner’s first quarterly report of 2016 will be released on May 4.

Current Releases

As of April 25, 2016, Warner Bros. Pictures has garnered 12.5% of the available market share. This percentage equates to over $400 million of gross profit, tracking sixteen total movies, including four released this year. Three of the four movies Warner Bros. have released this year (Batman V. Superman: Dawn of Justice, How to Be Single and Barbershop: The Next Cut) collected the majority of the year’s total gross up to this point. However, Batman V. Superman: Dawn of Justice has clearly been the company’s best investment as it compiled over $300 million in just one month of operation. This has lead the company to become the third highest earning distributor of market share and total gross.

Batman V. Superman is the follow up film to Zack Snyder’s 2013 superhero flick, Man of Steel. After seeing the success of Marvel’s Cinematic Universe, DC Comics knew that it wanted to expand and compete with its dynamic array of superhero figures. DC’s model to create their own cinematic universe compares to the already executed universe that Marvel has created. Just as Marvel had started with Iron Man, DC began their approach with Man of Steel. Batman V. Superman was the long awaited follow up that would launch DC into their next phase, a phase that looks all to familiar when you consider that Marvel’s third Avengers film will already be released as of next year. That’s why the reception that it received was so incredibly important because it potentially make or break DC’s long term plans for years to come. Batman V. Superman opened to an Easter weekend record of over $170 million across North America. That is the sixth best opening for a film in cinematic history.

Marketing

In just its first week of release (Mar. 25 – 31), Batman V. Superman obtained over $200 million domestically and over $500 million internationally. Even with the movie receiving negative reviews and consistent criticism (28% on Rotten Tomatoes), it still only took Warner Bros. a week to surpass their budget of over $200 million. Much of this financial success can be attributed to the strategic and substantial marketing campaign that Batman v SupermanWarner Brothers executed. Warner Bros. has always made it a point to efficiently market its biggest movies as exhibited in the past with the Harry Potter series as well as the Dark Knight and Hangover trilogies. For this movie, Warner Bros. outlined a campaign that would consist of interactive and viral content, along with mass-produced advertising. In totally, roughly $150-160 million was spent on marketing Batman V. Superman, including about $30 million on TV spending alone.

The campaign started around the central villain of the movie, Lex Luthor (played by Jesse Eisenberg). Marketers wanted to make the campaign as interactive as possible, which is why they took the fictional character and put him in the real world. Luthor’s fictional company, LexCorp Industries, was given a fictional website and a twitter account was created for Luthor in order to allow the fans to legitimately interact with the character. Furthermore, Fortune did an interview with Eisenberg (as exhibited below) as Luthor to discuss his inheritance of the company along with his future plans.

Lex Luthor Fortune magazine

The campaign continued its interactive nature through Snapchat filters, specially made behind the scenes exclusives broadcasted internationally and even provided live streaming content for this year’s NCAA March Madness.

Warner Bros. went on to partner with a total of 130 companies in order to market the movie, including Turkish Airlines, Facebook and Amazon. Turkish Airlines even paid for an elusive Super Bowl spot, as well as advertisements in over 40 international markets.

Henry Cavill and Ben Affleck in a spoof trailer on Jimmy Kimmel Live

Henry Cavill and Ben Affleck in a spoof trailer on Jimmy Kimmel Live

Along with making the campaign as interactive as possible, Warner Bros. certainly didn’t shy away from using its A-list actors as huge selling points in advertising the movie. Ben Affleck’s character Bruce Wayne was seen driving a Jeep Wrangler through Metropolis. Eisenberg and Affleck can be seen jetting around the world with Turkish Airlines. And of course, the stars all took to Late Night to promote the film, including The Tonight Show, Jimmy Kimmel Live and even Graham Norton (UK). Much of this was through a huge publicity tour that Affleck and Henry Cavill that started all the way in China.

Upcoming Releases/In Development

Warner Brothers certainly has no need to fret regarding a lack of upcoming content. Suicide Squad will be released this summer as a part of the DC universe, but instead, focusing on its villains. Other summer releases for Warner Bros. includes the comedies

Jared Leto as The Joker, in Suicide Squad

Jared Leto as The Joker, in Suicide Squad

Keanu and War Dogs, along with blockbuster The Legend of Tarzan and action flick, Central Intelligence. And that’s just in the next few months. Warner Brothers will close out their year with the release of the Harry Potter spinoff, Fantastic Beasts and Where to Find Them. 2017 will see the release of the prequel Kong: Skull Island, Christopher Nolan’s WWII epic Dunkirk and of course, the all important Justice League Part One.

Conclusion 

Warner Brothers Pictures has continued its tradition of producing some of the year’s biggest blockbusters in the year. Batman v. Superman is this year’s example of how far Warner Brothers is willing to go in order to see its coveted investments succeed, and succeed historically. Through an extensive marketing campaign, Batman V. Superman was able to obtain over $800 million after just one month of its release. The rest of 2016 will see the release of many more big budgeted films and with over $400 million in the books, the future looks promising for Warner Brothers Pictures.

 

Sources

  1. “Company History.” Warner Bros. 20 Mar. 2016.
  2. “Time Warner Inc. Announces Time Change for First-Quarter 2016 Earnings Call.” Market Watch. Web. 25 Apr. 2016.
  3. “Studio Market Share.” Box Office Mojo. Web. 25 Apr. 2016.
  4. “Warner Bros. Pictures.” Movie Insider. Web. 4 Apr. 2016.
  5. Smith, Michael. “Batman, Superman and the Building of a DC Comics ‘extended Universe'” Tulsa World. Web. 25 Mar. 2016.
  6. McClintock, Pamela. “‘Batman v Superman’: Inside Warner Bros.’ Massive Marketing That Led to a Record Opening.” The Hollywood Reporter. Web. 14 Apr. 2016.
  7. “Batman v Superman: Dawn of Justice.” Rotten Tomatoes. Web. 25 Apr. 2016.
  8. “‘BATMAN V SUPERMAN’: INSIDE THE WARNER BROS. MARKETING CAMPAIGN.” Imagiworks. Web. 15 Apr. 2016.
  9. Ellis, Emma Grey. “BATMAN V SUPERMAN’S MARKETING SEEMS SUPER … DADCORE.” Wired. Web. 22 Apr. 2016.
  10. Grauso, Alisha. “Marketing Spotlight: Batman v Superman: Dawn of Justice.” Movie Pilot. Web. 23 Mar. 2016.
  11. “Warner Bros. Pictures’ CinemaCon Presentation Hits the Jackpot in Las Vegas.” Yahoo Finance. Web. 25 Apr. 2016.

Warner Bros. Pictures #1

Mallory Rogers

Warner_Bros._Pictures_logo.svg

[22]

Warner Bros. Pictures

4000 Warner Blvd.,
Burbank, CA 91522

http://www.warnerbros.com/studio/divisions/warner-bros-pictures

SOCIAL MEDIA

Twitter

Facebook


KEY EXECUTIVES

PhotoSizedDown_Kevin_Tsujihara_2014

Kevin Tsujihara [12]: Chairman and Chief Executive Officer, Warner Bros.

Jon_Gilbert_195x230

Jon Gilbert [13]: President, Warner Bros. Worldwide Studio Facilities

Steve Papazian_195x230

Steve Papazian [14]: President, Worldwide Physical Production, Warner Bros. Pictures

Greg_Silverman 195x230

Greg Silverman[15]: President, Creative Development and Worldwide Production, Warner Bros. Pictures

 

 

 

 

 

 

 

 

 

 

 


 

BACKGROUND

wb-logo-history

[16]

Warner Brothers Pictures produces and distributes a variety of anywhere from 18 to 22 films each year. To date, Warner Bros. has produced 23 films in 2015. These films range in genre from Pan to Vacation to Entourage. Warner Bros. is part of the Big 6, a group of movie studios that produce and distribute the majority of films in Hollywood.static1.squarespace.com

 [17]

The focus of Warner Bros. Pictures is to produce films that are wide ranging to appeal to all audiences. It “produces and maintains worldwide distribution rights.” It has joint ventures with Village Roadshow Pictures and PatPac-Dune Entertainment to finance such films. Warner Brothers Pictures also has a deal with Alcon Entertainment to help finance films. [11]

This company is also under the larger media conglomerate umbrella of TimeWarner. In addition to Warner Bros. Pictures TimeWarner also owns the remaining segments of Warner Bros. such as Warner Bros. Animation as well as HBO and Turner.


HISTORY

Well-respected and one of the most diversified companies in the industry, Warner Bros. Pictures has a storied past. Warner Bros. Studios was founded April 4, 1923 by brothers Albert, Sam, Harry and Jack. [11]

The four Warner brothers (left to right) Sam, Harry, Jack, and Albert, 1926. [18]

One of the moments that sparked its respect was the release of “the world’s first ‘talkie’” in 1927.  This talkie was The Jazz Singer. A “talkie” is a synchronized-sound feature film. This innovative success spurred the success of the brothers’ film company for years to come.

[19]

However, their work in the film industry started much earlier. In 1903 the four brothers traveled though Pennsylvania and Ohio as traveling exhibitors showing films off a portable projector. The Great Train Robbery was one of the first films they displayed to the public. This film was hailed as “the first motion picture to tell a definite story.” From here, the brothers continued and expanded their business in Pennsylvania where they opened the Cascade Theater. Each brother had their own skill/job in the theater. Albert and Harry sold tickets, “Sam ran the hand-crank projector while Jack sang ‘illustrated’ songs during the intermissions to sister Rose’s piano accompaniment.” [11]

New Line Cinema, a unit of Warner Bros. Pictures, was acquired in 2008 by TimeWarner. Their production of highly successful, critically acclaimed films attracted them to TimeWarner. Though their production, marketing, development and distribution are all separate from Warner Bros. the collaboration serves to “maximize film performance and operating efficiencies.” [25]

Warner Bros. Pictures has amassed a large amount of success through the years, including the Harry Potter and Dark Knight franchises. This studio has been producing nearly 6,500 feature films since the late 1920s/early 1930s.


FINANCE

According to the third quarter results for 2015 ending in September 2015 Warner Bros’ parent company, TimeWarner, revenue has increased 5%. This 5% translates to $6.6 billion. However, these results did not include anything past September. This means the release of Pan and the lack of success it had in the box officer were not taken into account. The increase came from Warner Bros. and Home Box Office to offset the decline from Turner. Also from the third quarter Warner Bros. had an adjusted EPS of $1.25 and repurchased 41 million shares that will run through October 30 for $3.3 billion. [8] [24]

The proxy statement TimeWarer released to educate investors for the year 2015 lays out all that TimeWarner has done over the past year. It details what all has happened, operating strategies, expansion programs, etc. As of 2015 Warner Bros. Studios has  production companies in 16 international territories. Warner Bros. Studios is expanding globally to capture a wider reach, becoming bigger. This plays into the financial aspect to see what is working in the company, what films have brought in, monetarily and other important financial details. In fact, “Warner Bros. generated over $4 billion at the global box office for the 6th year in a row; announced expanded slate of movies for 2016-2020.”[24]


FILMS THUS FAR

Producing 23 films this year to date, one of Warner Bros.’ more recent films, Pan, seemed to flop. [9] This flop did not sit well with executives after already having had a less-than- successful summer. None of its films surpassed $500 million worldwide. Settling in at number three among top movie studios when usually number 1 indicated to executives something had to change. Anticipated success from The Man From U.N.C.L.E. was dashed after making only $13.4 million opening weekend. [3] Warner Bros’ looked at Straight Outta Compton, worked with New Line Cinema to produce it but backed out thinking its budget was too high ceding this film to Universal Studios. Hope for the remainder of the year was placed in Black Mass and others. Black Mass might be Warner Bros’ saving grace with rumors of Oscar consideration for main character Johnny Depp.

 

However, on the opposite end of the spectrum, Pan, provided a setback for the studio. Going off the old story of Peter Pan this film aimed to reinvent the classic. With a $129 million dollar budget executives were sure this film would be a success. Originally supposed to be released in July Pan’s release date was later moved to October to avoid summer competition. This was concerning because Warner Bros. did not want to bump up against Pixels opening that same July weekend. Warner Bros. pulled the film to avoid the same weekend release as Pixels. [4] This change had a domino effect. Advertising and targeting tactics changed when the demographic of Pan originally aimed at, children, matured to skew older.

Pan_Still[23]

Its lack of success can also be attributed to the film being “overly formulaic and too wild a deviation from J.M. Barrie’s beloved children’s classic to succeed.” [3] Meant to be an origin story, Pan, didn’t quite make it. One box office analyst, Jeff Bock, remarked that fairy tale adaptations were a difficult feat to accomplish without the backing of Disney. The story strayed too far from the original fairy tale for audiences to be acutely engaged. Other adaptations did a much better job and were used as comparisons to this film; those compared were Spielberg’s Hook and the animated adaptation from Disney.
Warner Bros. is expected to lose anywhere from $130 to $150 million as a result. [4]


 

LOOKING TO CHINA

Hoping to expand to China’s “booming film market” Warner Bros. Pictures was in talks with China Media Capital (CMC) and came to an agreement in September to make more Chinese-language productions. 


[6] This collaborative company is Flagship Entertainment Group Ltd. and it is hoping to combine the skills of Warner Bros. with the financial resources of CMC. In addition, CMC has collaborated with Oriental DreamWorks and IMAX for at least 10 Mandarin films to be produced.

china-media-capital[20]

They aim to “develop, distribute and produce a slate of Chinese-language films, including global tent poles, for distribution in China and around the world” using Warner Bros.’ name and network. [7] The new company they form will be owned primarily by CMC with a 51% share. Warner Bros. owns the remaining 49%. 


[6] Hoping to bring more of Warner Bros’ signature storytelling and experience in the industry to China’s film industry this future of their collaboration is hopeful. This partnership may release a film as soon as 2016.

FUTURE FOR WARNER BROS. PICTURES

Looking to the future Warner Bros. Pictures is looking to produce a new film, King Kong vs. Godzilla. Recently acquiring the rights and hoping to debut the first in the trilogy in 2016 executives are excited about potential success of the highly anticipated film(s). Hoping to collaborate with Japanese studio, Toho, Warner Bros. Pictures was chosen over Universal to produce this remake of the 1962 film due to previous history. Also, Legendary Pictures decided to move this film to make it consistent and join the first Godzilla with the rest of its franchise. Having release Godzilla in May of 2014 with Godzilla 2 being released June of 2018 Warner Bros. wanted to keep it in the family. Hoping to feature more key components of the “Godzilla Universe” Legendary Pictures wanted to acquire rights to additional characters in this world. These characters include Rodan, Mothra, and King Ghidorah.This is what Marvel Studios has done with its superhero films to keep the films together. [1]

This will be one of three in a trilogy to be produced in 2020. The lineup for films is as follows: Kong: Skull Island in 2017, Godzilla 2 in 2018 and then Godzilla vs. Kong in theaters 2020. Production for Kong: Skull Island was slated to begin October 19, 2015. Casting has already started with Brie Larson, Tom Hiddleston and Corey Hawkins on board. Main roles are being considered for Samuel L. Jackson and John C. Reilly with Jordan Vogt-Robert signed on to direct. [5]

kingkongvsgodzilla[21]

SLATED FOR THE REST OF THE YEAR

 

From top:

In The Heart Of The Sea: to be released December 11, 2015 [27]

Creed: In Theaters Now [28]

Point Break: to be released December 25, 2015 [26]

 

 

 

 


 

SOURCES

[1] 
Fleming, Mike. “Warner Bros Sets King Kong Vs Godzilla, As Deadline Told You Last 
      Month.” Deadline. 14 Oct. 2015. Web. 24 Nov. 2015.                                                          <http://deadline.com/2015/10/king-kong-godzilla-warner-bros-legendary-pictures-            1201582155/>.

[2] Galloway, Stephen. “Warner Bros.’ Chilly Summer Puts Execs in the Hot Seat               (Analysis).” The Hollywood Reporter. 19 Aug. 2015. Web. 25 Nov. 2015.                             <http://www.hollywoodreporter.com/news/warner-bros-chilly-summer-puts-816176>.

[3] Lang, Brent. “Does ‘Pan’s’ Box Office Bomb Spell the End for Origin Stories?” Variety.   12 Oct. 2015. Web. 25 Nov. 2015. <http://variety.com/2015/film/news/pan-box-office-      bomb-death-of-origin-movies-1201615656/>.

[4] McClintock, Pamela. “Warner Bros.”Pan’ Could Lead to $150 Million Loss.”   The   Hollywood Reporter. 12 Oct. 2015. Web.25 Nov. 2015.   <http://www.hollywoodreporter.com/news/warner-bros-pan-could-lead-831412>.

[5] Owen, Luke. “Warner Bros. Set to Remake King Kong vs. Godzilla.” Flickering Myth. 
     11 Sept. 2015. Web. 24 Nov. 2015. <http://www.flickeringmyth.com/2015/09/warner-       bros-set-to-remake-king-kong-vs-godzilla.html>.




[6] Spear, Lisa. “Warner Bros.Unveils New Chinese Film Venture.” Time. Time, 21 Sept.       2015. Web. 24 Nov.2015. <http://time.com/4042115/china-warner-brothers-film-movies-hollywood/>.

[7] Tartaglione, Nancy. “Warner Bros, China Media Capital Form Flagship Entertainment     Group; JointVenture To Make Local-Language Films.” Deadline. 20 Sept.                             2015. Web. 25 Nov. 2015. <http://deadline.com/2015/09/warner-bros-china-                     media-capital-flagship-entertainment-group-local-language-films-joint-venture-                   1201537954/>.

[8] “Time Warner Inc.” Time Warner Inc. Web. 20 Nov. 2015.
<http://www.timewarner.com/>.

[9] “Warner Bros. Box Office Receipts by Release Date.”Box Office Mojo.Web.22 Nov.       2015. <http://www.boxofficemojo.com>.

[10] “Warner Bros. Partners With China Media Capital on Major Production, Distribution     Joint Venture.” MSN. 20 Sept. 2015. Web. 25 Nov. 2015. <http://www.msn.com/en-          nz/video/celebs/warner-bros-partners-with-china-media-capital-on-major-                          production-distribution-joint-venture/vi-AAexXnM?refvid=AAd57s2>.

[11] Warner Bros. Web. 22 Nov. 2015. <http://www.warnerbros.com/>.

[12] “Kevin Tsujihara.” WarnerBros.com. Web. 02 Dec. 2015.

[13] “Jon Gilbert.” WarnerBros.com. Web. 02 Dec. 2015.

[14] “Steve Papazian.” WarnerBros.com. Web. 02 Dec. 2015.

[15] “Greg Silverman.” WarnerBros.com. Web. 02 Dec. 2015.

[16] Santoso, Alex. “The Stories Behind Hollywood Studio Logos.” Neatorama. 3 Dec. 2008. Web. 2 Dec. 2015.

[17] Robehmed, Natalie. “Hollywood’s Most Profitable Movie Studios.” Forbes. Forbes Magazine, 15 May 2015. Web. 02 Dec. 2015.

[18] “What Los Angeles Can Learn From the Warner Bros.” Aarmadillocom. 2 July 2015. Web. 02 Dec. 2015.

[19] “The Jazz Singer (1927).” The Jazz Singer (1927). Web. 02 Dec. 2015.

[20] “Star China Media Announces Appointment of a New Management Team.” China Screen News RSS. 02 Dec. 2015. Web. 02 Dec. 2015.

[21] Martinez, Phillip. “New ‘King Kong vs Godzilla’ Movie: Remake Needs To Happen In Next 5 Years.” IDigitalTimes.com. 02 Sept. 2014. Web. 02 Dec. 2015.

[22] “Warner Bros. Pictures.” Logopedia. Web. 02 Dec. 2015.

[23] “Pan.” Fandango. Fandango.com. Web. 02 Dec. 2015.

[24] “IR Relations.” TimeWarner. Web. 02 Dec. 2015.

[25] “New Line Cinema.” WarnerBros.com. Web. 02 Dec. 2015.

[26] “First Poster for the Point Break Remake.” Flickering Myth. 25 May 2015. Web. 02 Dec. 2015.

[27] “In the Heart of the Sea.” IMDb. IMDb.com. Web. 02 Dec. 2015.

[28] “Rocky Isn’t Doing So Well in New Creed TV Spot.” Film RSS. 24 Sept. 2015. Web. 02 Dec. 2015.

Warner Bros. Pictures

by Carly Kaplin
logo_wb_white

Warner Bros. Studios [a]

Contact Information:

Address: 3400 Riverside Drive, Burbank, CA 91522

Phone: (818) 972-8687

http://www.warnerbros.com/

Company Executives:

PhotoSizedDown_Kevin_Tsujihara_2014-1

Kevin Tsujihara: Chairman and Chief Executive Officer, Warner Bros. [b]

RichardFox

Richard J. Fox: Executive Vice President, International, Warner Bros. Entertainment [c]

ThomasGewecke-1

Thomas Gewecke: Chief Digital Officer and Executive Vice President, Strategy and Business Development, Warner Bros. Entertainment [d]

DeeDee_Myers

Dee Dee Myers: Executive Vice Present, Worldwide Corporate Communications and Public Affairs, Warner Bros. Entertainment [e]

Company Overview:
Warner Brother’s is an entertainment company involved in the creation, production, distribution and marketing of many different forms of entertainment. The company specializes in feature films and television. Since they were founded, Warner Brother’s has produced nearly 6,500 feature films and 3,000 television shows. Warner Brother’s Studios is a subsidiary of Time Warner and within itself has several subsidiaries. [1]

 

gallery_warner-bros

Albert, Sam, Harry and Jack Warner [f]

Company History:

Warner Brother’s was founded on April 4th, 1923 by Albert, Sam, Harry and Jack Warner. The studio released the world’s first “talkie” movie on October 6th, 1927. Before this time, the world had never seen a movie with sound. This was a groundbreaking moment in the film industry. The studio won their first Oscar for best picture in 1937 for a film biography on the life of Émile Zola. In 1955, Warner Brothers started working in television creating the drama series, Cheyenne. [2]

Financials:

Warner Brother’s Studios is one of the global leaders in film production. However, the studio was negatively impacted by a low summer box office. Luckily, video-on-demand revenue contributed and raised revenue 3% to $2.8 billion. The studio made its highest box office numbers ever with the Harry Potter movies and The Dark Knight trilogy. The Dark Knight earned the studio over $530,000,000 domestic, and over $1 billion including international sales in 2008. In 2013, Warner Brothers television programs grossed almost $1.5 billion internationally. In the same year, the international box office for films generated revenue of over $5 billion for the fifth year in a row Warner Brothers made over $4 billion in the worldwide box office. Warner Brothers currently stands at third place in the 2014 studio market share of the box office with 14.3%, behind 20th Century Fox with 17.2% and Buenavista with 16.1%. Warner Brothers has released the most movies this year out of the three top studios, making it’s position at number 3 not ideal. [3] [4]

By the end of this year, Warner Brothers will have released a total of 21 feature films. The highest grossing movie of the year for the studio was The Lego Movie, generating a total domestic revenue of $257 million and $210 million internationally, making it a total of $468 million. [5] [6]

ok

Warner Brother’s movies by release date in 2014 [g]

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Gravity [h]

Recent History                                                            

In early 2014, Warner Brother’s films won 10 Academy Awards, the most of any other studio. 7 of these awards were taken by Gravity, two for The Great Gatsby and one for Her. Gravity took home the oscar for best director for Alfonso Cuarón, visual effects, cinematography, film editing, original score, sound editing and sound mixing. [7]

What’s Happening Now?

Warner Brother’s Studios has recently announced that they will be cutting 1,000 jobs from a total of around 8,000 companywide in an attempt to decrease costs since the low box office and television results this year. After 10 years at number one in the domestic box office, it is currently at number 3. Some divisions of the company are expected to be impacted more by these layoffs than others. The finance and information technology will be cut down more than film and television production groups. [8]

judge_poster

The Judge [i]

Warner Brother’s recently released The Judge on October 10th, 2014. The Judge made only $45.5 million in the domestic box office, which is not the success the studio would have hoped for the movie with a $50 million production budget. It did bring in $29 million international, bringing the total gross up to $74.5 million. The movie opened at number 5 its opening weekend, competing with the new releases of Dracula Untold and Alexander and the Terrible, Horrible, No Good, Very Bad Day, which opened at 2, and 3 respectively. [9]

Annabelle-poster

Annabelle [j]

Annabelle, the prequel to last year’s The Conjuring, was the studio’s highest grossing movie this season. With a domestic total of $84 million but was widely popular overseas with an international total of over $186 million, it took the number one place in the international box office its opening weekend. The production budget was only $6.5 million so Annabelle was a huge success for Warner Brothers. Annabelle was released on October 3rd, opening at the number two spot in the box office, just barely beaten out by $400,000 by the highly anticipated Gone Girl. [10]

horrible-bosses-2-poster-405x600

Horrible Bosses 2 [k]

Horrible Bosses 2 is the studio’s next movie to hit theaters, opening on November 26th, 2014. The first Horrible Bosses movie, released in July of 2011 made $60 million during its opening weekend. The budget was $35 million, meaning the movie made back almost twice its budget in the first weekend. This sequel is definitely one that didn’t do as well as the first movie. This past weekend was opening weekend for Horrible Bosses 2 and opening at the number 5 spot, they made a mere $15 million domestically. Having opened on a Wednesday, they did generate some more money before the “weekend” bringing the domestic total to $23 million. But this opening weekend was a tough one in terms of competition. Horrible Bosses was competing with the second weekend of The Hunger Games: Mockingjay – Part 1 which brought in the majority of audiences for this Thanksgiving weekend. Warner Brothers expected Horrible Bosses 2 to make around $35 million opening weekend, but the production budget was relatively low, at $42 million. Warner Brothers executives are hopeful that Horrible Bosses 2 will perform better next weekend as the excitement of The Hunger Games slows down as it enters its third week. [11] [12] [13]

Excitement continues to grow for fans of The Hobbit series as the trilogy comes to an end this year with The Hobbit: The Battle of the Five ArmiesIt will be released on December 17th, 2014 by Warner Brothers. The most talked about aspect of the movie so far is the 45 minute battle scene which ends the movie, the biggest fight scene director Peter Jackson has ever done. [5] [14]

Warner Brothers will be releasing two more movies before the end of the year. Inherent Vice on December 12th, featuring Owen Wilson and Reese Witherspoon, and American Sniper on December 25th, with Bradley Cooper, directed by Clint Eastwood. Inherent Vice has already won the Robert Altman award, which is given to “one film’s director, casting director, and ensemble cast.” [5] [15]

Sources:

1. Warner Bros. Company Overview – warnerbros.com RT: 11/15/2014

2. Warner Bros. Company History – warnerbros.com RT: 11/16/2014

3. Time Warner Q3 Earnings Results – money.cnn.com RT: 11/17/2014

4. Time Warner Annual Reports – TimeWarner.com RT: 11/15/2014

5. Warner Bros. Future Releases – boxofficemojo.com RT: 11/21/2014

6. The Lego Movie – boxofficemojo.com RT: 11/18/2014

7. Warner Bros. Oscar Results – hollywoodreporter.com RT: 11/17/2014

8. Warner Bros. Layoffs – nytimes.com RT: 11/19/2014

9. The Judge Box Office Mojo – boxofficemojo.com RT: 11/16/2014

10. Annabelle Box Office Mojo – boxofficemojo.com RT: 11/17/2014

11. Horrible Bosses Opening Weekend – boxofficemojo.com RT: 11/20/2014

12. Horrible Bosses 2 Opening Weekend – boxofficemojo.com RT: 11/30/2014

13. Variety Horrible Bosses 2 Article – variety.com RT: 11/30/2014

14. FansShare The Hobbit Article – fansshare.com RT: 11/21/2014

15. NoneSuch Inherent Vice Article – nonesuch.com RT: 12/1/2014

Multimedia Sources

a. http://corporate.kabam.com/company/ RT: 11/14/2014

b. Warner Bros. Company Executives – Kevin Tsujihara RT: 11/15/2014

c. Warner Bros. Company Executives – Richard J. Fox RT: 11/15/2014

d. Warner Bros. Company Executives -Thomas Gewecke RT: 11/15/2014

e. Warner Bros. Company Executives – Dee Dee Myers RT: 11/15/2014

f. PBS Gallery RT: 11/16/2014

g. Box Office Mojo RT: 12/1/2014

h. IMDB Gravity RT: 11/20/2014

i. IMDB The Judge RT: 11/21/2014

j. IMDB Annabelle RT: 12/1/2014

k. Collider.com RT: 11/17/2014

l. Youtube.com RT: 12/1/2014

 

Warner Bros. Pictures

 

By Dahlia Neeman

 

The Warner Brothers logo. Image courtesy of Warner Brothers

The Warner Brothers logo. Image courtesy of Warner Brothers

About The Company 

Warner Brothers Pictures is a major film studio founded in 1932. Their studios are located in Burbank, California. They have many divisions including feature films, animation, DVD and Blu-ray. Some of their highest grossing films include “The Dark Knight”, “Harry Potter” and “Inception”. Each year, Warner Brothers produces and distributes 18-22 films. They either fully finance or co-finance every film they produce and distribute films that are financed and produced by others. They also keep the international distribution rights. Last year they were the only studio to gross $4.3 billion at the box office. [1]

Contact

3400 W. Riverside Drive Burbank, CA 91505
877-491-8687
www.warnerbros.com

Key Executives:

Courtesy of warnerbros.com

Barry M. Meyer is the Chairman of Warner Brothers. He has been working at the company for 14 years. In 2010 he received the Directors Guild of America’s Honorary Life Member Award. [2]

Courtesy of The Hollywood Reporter

Kevin Tsujihara became the Chief Executive Officer of Warner Brothers in March, 2013. He previously held the position of President of Warner Brothers Home Entertainment. [3]

Recent News

Courtesy of sciencefiction.com

On June 14th, Warner Brothers released “Man of Steel” which became the second highest grossing film of 2013 (behind “Iron Man 3”). This Superman movie broke the opening release record for the month of June grossing over $116 million [4]. The success of this film is the start of a new franchise for Warner Brothers putting it in a position to compete with Marvel in the superhero genre. Marvel currently dominates the superhero movie platform with its countless characters, but now Warner Brothers can add Superman to its list next to Batman and The Green Lantern [5].

In July, Warner Brothers announced there will be a movie featuring Batman and Superman set to be released in 2015 [6]. In this new release, Christian Bale will not play Batman; instead, the role will be played by Ben Affleck [7]. Affleck’s presence should help to draw in a female audience to a movie genre that traditionally attracts a mostly male audience. The announcement that Affleck will play Batman has received a great deal of media attention, and as a result there is a lot of hype for the film before production has even started. This should further solidify Warner Brothers presence in the superhero genre.

Courtesy of imdb.com

 

In July 2013 Warner Brothers distributed the film “The Conjuring” which became a huge success in the horror film genre. Based on a true story, the film revolves around the investigation of paranormal occurrences in a family’s New England home. This thrilling motion picture broke the record for opening weekend for a horror film, bringing in $41 million. This film was also one of the top grossing horror films Warner Brothers has released. [8]

 

 

Courtesy of The Telegraph

The “Harry Potter” franchise has been one of Warner Brothers most profitable enterprises. Based on the book series by J.K. Rowling, Warner Brothers has produced eight films grossing a total of $7.7 billion. After the final film in 2011, it seemed that Warner Brothers’ most lucrative franchise had departed for good. It was a surprise on September 12 2013, when Warner Brothers announced a deal with J.K. Rowling to produce a new movie franchise based on her new book series Fantastic Beasts and Where to Find Them [9]. If this series is successful, Warner Brothers will have a new potential money-making franchise under its belt.

  

On September 30, Warner Brothers agreed on a $450 million deal with RatPac-Dune Entertainment. RatPac-Dune Entertainment will finance 75 Warner Brothers films. Films will be from any genre, and the first film was “Gravity.” [10]

Courtesy of imdb.com

Directed by Alfonso Cuaron, the science fiction thriller “Gravity” became a huge international success for Warner Brothers. The cutting-edge special effects and enthralling storyline won this film renowned attention all over the world. The film stars two Oscar winning actors, Sandra Bullock and George Clooney, whose prominence among both male and female audiences contributed to ticket sales. Released on October 4th, this film grossed over $55 million opening weekend at the box office, breaking the record for an opening weekend in October [11]. 3D sales made up 80% of the gross, surpassing “Avatar” which held the record for 3D sales. With 3D sales becoming less popular, the success of this film proves that audiences will still pay for 3D films if they feel that it is an integral part of the film and not just an add-on [12]. The film so far has earned $516 million worldwide [13].

Following the success of “Gravity”, on October 17 Warner Brothers announced a new deal with Jonas Cuaron, one of the writers of the film. He will be the screenwriter for the film “The Lost City.” [14]

Financials

Warner Brothers stock value in the past year has been increasing gradually, ranging from $44.71 to $70.77. It is currently at $66.28. With the success of “Gravity’s” release in October the company’s stock value increased significantly. In the beginning of October the value started out at $65 and by the end of October the value was up to $70. This is the highest value Time Warner has had all year. This year’s stock value is much better than it had been in 2012. In 2012 it fell to a low of $34.70 and only toward the end of the year began increasing up to the mid forties. This shows that this year has been very successful financially for Warner Brothers. [15]

Coming Soon…

Courtesy of imdb.com

 With the success of Warner Brother’s hits this year, Chief Financial Officer of Time Warner John Martin estimated that this year could be even more profitable than last year. Last year, Warner Brothers showed a $1.24 billion profit from its films. This year, with the help of “Gravity”, Warner Brothers has already shown a $751 million profit [16]. “The Hobbit: Desolation of Smaug” will be released this December and it is anticipated that this film will be highly profitable at the box office (last year, “The Hobbit: An Unexpected Journey” grossed over $84 million opening weekend) [17]. Click here for the trailer. This box office success could result in Warner Brothers showing higher profits compared to last year. The third movie of this franchise is already in pre-production and is set to be released at the end of 2014. In addition, Warner Brothers already has a list of films planned for release through the year 2017 [18]. 

 

[1] Warner Brothers Company Overview Retrieved: 10/15/13

[2] Warner Brothers Executive Barry Meyer Retrieved: 10/15/13

[3] Warner Brothers Executive Kevin Tsujihara Retrieved: 10/15/13

[4] Screen Rant Article Retrieved: 11/18/13

[5] The Atlantic Wire Article Retrieved: 11/18/13

[6] Batman News Article Retrieved: 10/15/13

[7] Deadline Article Retrieved: 10/15/13

[8] Business Wire Article Retrieved: 10/20/13

[9] NY Daily News Article Retrieved: 9/30/13

[10] Time Warner Press Release Retrieved: 10/10/13

[11] Hollywood Reporter Article Retrieved: 10/19/13

[12] imdb.com Retrieved: 10/18/13

[13] “Gravity” Box Office Results Retrieved: 11/19/20

[14] Variety Article Retrieved: 10/18/13

[15] Warner Brothers Financials Retrieved: 11/19/20

[16] Hollywood Reporter Article Retrieved: 11/18/13

[17] “The Hobbit” Box Office Results Retrieved: 11/19/13

[18] Warner Brothers IMDB Retrieved: 11/19/13

Warner Bros. Pictures

By Jacob Tobias
Courtesy of Warner Brothers

Warner Brothers Pictures Logo [1]

History

Warner Brothers Pictures was founded on April 4, 1923. Since then Warner Brothers has been at the forefront of the movie industry. Founded by the 4 Warner brothers, Albert, Sam, Harry, and Jack, Warner Brothers quickly became a leader in motion pictures. Warner Brothers Pictures is responsible for Oscar winners such as, Casablanca, My Fair Lady, Driving Miss Daisy, and Million Dollar Baby. Warner Brothers Pictures is consistently a leader in the film industry. [2] 

Key Executives

Kevin Tsujihara Courtesy of the Hollywood Reporter

Kevin Tsujihara
Courtesy of the Hollywood Reporter [3]

Barry M. Meyer Courtesy of thezog

Barry M. Meyer
Courtesy of thezog [4]

Greg Silverman Courtesy of Deadline

Greg Silverman
Courtesy of Deadline [5]

Kevin Tsujihara is the CEO of Warner Brothers. Barry M. Meyer is the chairman of Warner Brothers, and under his leadership consistently ranks as one of the strongest and most profitable studios in the film industry. Greg Silverman is the President of Creative Development and Worldwide Production for Warner Brothers Pictures. Silverman oversees the creative development and the budget for Warner Brothers Pictures.[6] [7] [8]

Financials

In 2012 Warner Brothers Pictures grossed $1.66 billion domestically, and another $2.67 billion internationally. It was the twelfth consecutive year in which the domestic box office, as well as the international box office has exceeded the billion dollar mark. In 2013 Warner Brothers is expected to cross the billion dollar mark again thanks to blockbusters such as Gravity, which has exceeded $500 million worldwide, Man of Steel, which has totaled about $663 million worldwide, We’re The Millers, which has totaled $266 million worldwide, and The Hobbit: The Desolation of Smaug, which is projected to earn approximately $230 million domestically. This continued success should have Warner Brothers Pictures above the $4 billion dollar mark worldwide by the end of the year. [9] [10]

Recent Releases

Gravity

Gravity Poster Courtesy of comingsoon.net

Gravity Poster
Courtesy of comingsoon.net [14]

Gravity is a space thriller directed by Alfonso Cuarón, and starring Sandra Bullock and George Clooney. The film follows the struggle of a medical engineer and an astronaut after they are stranded in space after an accident. [11]

Gravity opened in 3,575 theaters on October 4, 2013 to a number one ranking at the box office. It raked in $55, 785,112 during the opening weekend. It has gone on to make $240, 379, 710 domestically and another $275,200,000 in the foreign box office. That totals a gross of $515, 579,710 worldwide approximately five times its projected budget. [12]

Gravity has received universal acclaim and received a score of 96 out of 100 on Metacritic. Along with the incredible success in the box office there is also a lot of Oscars buzz surrounding the film. Critics believe that Gravity will receive a nomination for best picture, and may receive several other nominations as well, including a nomination for Best Actress for Sandra Bullock. [11] [13]

We’re The Millers

We're the Millers Courtesy of impawards.com

We’re The Millers
Courtesy of impawards.com [15]

We’re The Millers is the story of a drug dealer who creates a pseudo family in order to smuggle drugs across the Mexican border. Directed by Rawson Marshall Thurber, the film stars Jason Sudeikis, and Jennifer Aniston. [16]

We’re The Millers opened on August 7, 2013 and grossed $26, 419,396 the opening weekend. The film is still in select theaters around the country and currently the film has grossed $150, 024,262 domestically and another $116,300,000 in the foreign box office. [17]

Overall the film was not warmly received by critics. We’re The Millers received a Metacritic score of 44 out of 100. Although critic reviews were mostly mixed the imdb rating for the film is 7.1 stars out of 10. Clearly the target demographic of the film received the film much better than critics. Considering the mixed reviews the film still did extremely well for the studio, grossing over $250 million worldwide.

Upcoming Projects

The Hobbit: Desolation of Smaug

The Hobbit: The Desolation of Smaug poster Courtesy of collier.com

The Hobbit: The Desolation of Smaug poster
Courtesy of collider.com [18]

On December 13, 2013, Warner Brothers will release the second installment of Peter Jackson’s The Hobbit trilogy. The film is projected to make about $230 million domestically, not quite as high as the first film, but still a good number for the studio. In 2014, Warner Brothers will release the third film of the trilogy, The Hobbit: There and Back Again. Although the reception for the first film was not overwhelming the studio is hoping that the return of familiar faces from The Lord of the Rings will aide in The Hobbits release. [10]

Although the first film made over $300 million, Warner Brothers has been working hard to market Gandalf, and Legolas, as well as the dragon Smaug, in an attempt to avoiding losing out on Lord of the Rings fans who did not enjoy the first film. The studio is hoping that the return of such characters will provide a breath of fresh air for the trilogy and will bring in more than the projected sum of $230 million. [10]

Superman vs Batman

Warner Brothers owns DC Comics so there has been a ton of success with both the Batman

Henry Cavill and Ben Affleck Courtesy of Vulture

Henry Cavill and Ben Affleck
Courtesy of Vulture [19]

and Superman franchises. The Dark Knight trilogy was wildly successful for the studio, and in 2013 Man of Steel was released. In the second installment of the Superman franchise Warner Brothers has brought together the man of steel and the caped crusader.

Ben Affleck has been cast as the newest Batman to star alongside Henry Cavill. The casting has come with major scrutiny. Director Zack Synder has given his full support to Affleck and is excited for the opportunity to work with him. The film is set to debut in the summer of 2015, and aims to piggyback off the success of the several DC Comics franchises. [20]

Grudge Match

Grudge Match Poster Courtesy of Entertainment Weekly

Grudge Match Poster
Courtesy of Entertainment Weekly [21]

Grudge Match, is the story of two aging boxing rivals who fight 30 years after their last bout. It is the first time that Robert De Niro and Sylvester Stallone share the big screen. Grudge Match has an excellent cast and there is talk that it may be this years Silver Linings Playbook.

Grudge Match exemplifies Warner Brothers ability to produce movies with star power and the studio is hoping that Grudge Match could be the feelgood movie of the holiday season. It is to be released on Christmas Day. [22] [23]

 

 

 

Sources

[1] Warner Brothers Pictures Logo

[2] Warner Brothers Company History

[3] Kevin Tsujihara Picture – Hollywood Reporter

[4] Barry M. Meyer Picture- Who Controls Hollywood

[5] Greg Silverman Picture- Deadline

[6] Kevin Tsujihara Bio- Warner Brothers

[7] Barry M. Meyer Bio- Warner Brothers

[8] Greg Silverman Bio- Warner Brothers

[9] About Warner Brothers Pictures

[10] Box Office Mojo- Holiday Predictions

[11] Gravity- Imdb

[12] Box Office Mojo- Gravity

[13] Entertainment Weekly- Sandra Bullock Oscar Buzz

[14] Gravity Poster- comingsoon.net

[15] We’re The Millers Poster- impawards.com

[16] We’re The Millers- Imdb

[17] Box Office Mojo- We’re The Millers

[18] The Hobbit: The Desolation of Smaug Poster- collider.com

[19] Vulture- Henry Cavill and Ben Affleck

[20] Batman vs Superman- Imdb

[21] Grudge Match Poster- Entertainment Weekly

[22] Fox News- De Niro and Stallone Face Off

[23] Grudge Match- Imdb