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Comcast/NBCU

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Thomas Meis, Tanya Motwani

comcast-logo

The Comcast Corporation

History

Comcast began its history as American Cable Systems, a smaller cable operator from Mississippi. It was purchased by Ralph Roberts and his business partners in 1963, and in 1969 was moved to Pennsylvania. Here it was renamed “Comcast”, a mixture of the words Communication and Broadcast. It then went public in 1972, and from there has been ever expanding.

It is considered to be one of the least-liked media conglomerates, winning “Worst Company in America” twice. Most experts believe this to be true because of the large number of assets owned by Comcast, as well as the monopoly-like power they have in terms of pricing for their various subsidiaries.

Key Executives

Brian L. Roberts, Chairman and CEO, Comcast Corporation

[1] Brian L. Roberts, Chairman and CEO, Comcast Corporation

Stephen B. Burke, CEO, NBCUniversal

[2] Stephen B. Burke, CEO, NBCUniversal

Michael J. Cavanagh, CFO, Comcast Corporation

[3] Michael J. Cavanagh, CFO, Comcast Corporation

Financials

Comcast has bought or merged with many different companies, including Spectacor, Microsoft, AT&T, Sony Pictures, and NBCUniversal.
Not only have they expanded into the telecommunications market, they have also bought stakes the sports market, because of their controlling stake in the Philadelphia Flyers [4].
In 2014, they tried to buy Time Warner Cable, but were denied by many different fronts, the largest being that the government was worried that the merger would lead to Comcast having a monopoly in the broadband and video markets. Concerned citizens wrote to the government expressing their fears about the influence that a merged Comcast-TimeWarner conglomerate would have on the broadcast and TV-streaming platforms. The deal was officially abandoned in April of 2015 [5].
Comcast’s most well known acquisition has been NBCUniversal, which has many different assets, ranging from professional sports to entertainment. Today, Comcast is one of the biggest telecommunications companies on the planet, with assets in television, film, gaming, distribution, and sports.

Comcast has seen a steady increase in their stock price over the last year, which sits at $70.14 currently. In comparison to other media conglomerates, whose stocks have been seeing a decline, Comcast Cable Communications and NBCUniversal have both been doing well, leading to the surprising upward movement of the company’s stocks.

Comcast's stock prices over the period of a year.

Comcast’s stock prices over the period of a year.

 

NBCUniversal

NBCUniversal- Divisions

NBCUniversal- Divisions

NBCUniversal (NBCU) is a media conglomerate that is a subsidiary of Comcast, after the latter acquired the former in a $6.5 billion deal in 2011.

NBCU was originally formed in 2004[6], when GE’s National Broadcasting Company merged with Vivendi’s Vivendi Universal Entertainment. Comcast expressed interest in buying NBCU from GE and Vivendi in 2009, bought a 51% stake in 2001, and fully owned the company by 2013 [7].

NBCUniversal recently announced its extended partnership deal with BuzzFeed [8], after a successful year-long initial deal. The two companies plan to collaborate on promotional and original content for both platforms, and aim to create new digital content for NBCUniversal’s premium users.
Another deal that NBCUniversal announced was with Apple. Starting from January 2017, NBCUniversal will be the sole provider of advertising inventory on Apple’s app, Apple News [9].

NBCUniversal is made up of two main divisions: NBC and Universal Studios.
Apart from these two divisions, NBCUniversal also owns a part of the streaming service Hulu, along with Fox Entertainment Group, ABC, and Turner Broadcasting System.

NBC

NBC [10] is an american television broadcast network, with its headquarters in the Comcast Building in Rockerfeller Center, in New York City.
As of 2015, NBC owns ten owned-and-run stations, and over 221 network affiliates in 48 states. The network has a national reach of 95.52% of all american homes.

Cast of Saturday Night Live

Cast of Saturday Night Live

NBC Programming broadcasts some of the most popular network television shows on air currently, including The Tonight Show Starring Jimmy Fallon, The Voice, Late Night With Seth Meyers, and Saturday Night Live.

Universal Filmed Entertainment Group

Universal Studios

Universal Studios is the American film studio owned by the Universal Filmed Entertain Group, and is considered to be the oldest surviving film studio in the United States. Its film studios are based in Universal City, California.
Universal Studios is credited as the first studio to release three films that each crossed over $1 billion in the box office, a feat the company achieved in 2015. The studio has a large number of successful film franchises under its roof, including Jurassic Park, Back to the Future, and the Jason Bourne series.

Universal Studios also has a large list of upcoming movies, including Pitch Perfect 3, The Mummy, and Fast 8 [11].

Universal Studios Orlando

Universal Studios Orlando

Universal Studios OrlandoUniversal Parks & Resorts is a division of the Universal Filmed Entertainment Group, and operates all of the Universal theme parks and resorts all around the globe. It is known for its various rides and attractions that are based off of pop culture characters and has attracted over 50 million yearly visitors to its parks.
The first Universal Studios theme park opened in Hollywood in 1965. Since then, Universal Studios has opened parks in 3 different countries, and has 3 new parks upcoming in Moscow, South Korea, and Beijing [12].

DreamWorks Animation

dreamworks_animation_skg_logo_with_fishing_boy-svg

DreamWorks Animation Logo

DreamWorks Animation, an animation studio based out of Glendale, California, was founded in 1994, by Steven Spielberg, Jeffrey Katzenberg, and David Geffen. The studio is known for its animated talking animal franchises (Shrek, Madagascar), and has 33 feature films that have grossed over $13.48 billion worldwide [13].

NBCUniversal, a division of Comcast, announced its intention to acquire DreamWorks Animation (DWA) in April 2016. By August 2016, NBCUniversal has successfully acquired DWA for $3.8 billion. DWA is now a division of Universal Studios [14].
After the acquisition, Universal Studios was supposed to take over distribution for all of DreamWorks Animations’s films, however, DWA had signed a 5-year deal with 20th Century Fox, and intends to honor the deal until the end of the contract, with the film Captain Underpants. Universal will take over distribution in February 2018, beginning with the Margot Robbie and Hugh Jackman starrer, Larrikins.

DreamWorks Animation owns a themed land in the Dreamworld amusement park in Gold Coast, Australia, where they offer the DreamWorks Experience, which contains three distinct areas based on their most popular film franchises- Shrek, Madagascar, and Kung Fu Panda. Each area includes rides and attractions for people of all ages. DreamWorks Animation also has a deal with the Royal Caribbean Cruiseline, and announced in 2010 that the DreamWorks Experience would be offered as part of the cruises.
DreamWorks Animation has a list of movies scheduled to release in the next few years, each one anticipated to receive positive reviews and do well in the box office. The movies include How To Train Your Dragon 3, Shrek 5, and The Boss Baby.

 

Bibliography

[1] Brian L. Roberts. Retrieved November 27, 2016. http://corporate.comcast.com/news-information/leadership-overview/brian-l-roberts

[2] Stephen B. Burke. Retrieved November 27, 2016. http://corporate.comcast.com/news-information/leadership-overview/stephen-b-burke

[3] Michael J. Cavanagh. Retrieved November 27, 2016. http://corporate.comcast.com/news-information/leadership-overview/michael-j-cavanagh

[4] Kay, P. (1999, July 5). Comcast: Not Just Cable Anymore. Retrieved November 27, 2016, from http://www.bizjournals.com/philadelphia/stories/1999/07/05/story2.html

[5] Wiggers, K. (2015, April 24). It’s over! Comcast abandons plan to rule 57 percent of all U.S. broadband Internet. Retrieved November 27, 2016, from http://www.digitaltrends.com/home-theater/comcast-abandon-time-warner-cable-merger/

[6] History of NBCUniversal. Retriever November 27, 2016. http://www.nbcuniversal.com/our-history#decade_9

[7] Chozick, A & Stelter, B. (2013, February 12) Comcast Buys Rest of NBC in Early Sale. Retrieved November 27, 2016, from http://mediadecoder.blogs.nytimes.com/2013/02/12/comcast-buying-g-e-s-stake-in-nbcuniversal-for-16-7-billion/?_r=1

[8] @. (2016, November 21). Buzzfeed and NBCUniversal Announce Expanded Partnership and Additional Investment. Retrieved November 27, 2016, from http://corporate.comcast.com/news-information/news-feed/buzzfeed-and-nbcuniversal-announce-expanded-strategic-partnership

[9] @. (2016, November 7) NBCUniversal Announces New Partnership with Apple News. Retrieved November 27, 2016, from http://corporate.comcast.com/news-information/news-feed/nbcuniversal-announces-new-partnership-with-apple-news

[10] NBCUniversal. Retrieved 27 November, 2016, from http://www.nbcuniversal.com/

[11] Universal Studios Upcoming Movies. Retrieved 27 November, 2016. http://www.boxofficemojo.com/schedule/?view=distributor&id=universal.htm

[12] Young, J. (2016, February 26). Universal Theme Parks future expansion looking to steamroll competition – Theme Park University. Retrieved November 29, 2016, from http://themeparkuniversity.com/universal/universal-theme-parks-looking-to-steamroll-competition-with-future-growth/

[13] DreamWorks Animation The Company. Retrieved 27 November, 2016, from http://www.dreamworksanimation.com/company/

[14] Sneider, J. (2016, April 27) DreamWorks Animation History: From ‘Antz’ to ‘Shrek’ to Comcast. Retrieved on November 27, 2016, from http://www.thewrap.com/dreamworks-animation-history-from-antz-to-shrek-to-comcast/

Comcast – NBCU – (broadcast)

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by Lindsay Wolfson

NBC Universal Television

30 Rockefeller Plaza

New York, New York 10112

Key Executives:

Stephen B. Burke: Chief Executive Officer

Matt Bond: Executive Vice President of Content Distribution

Cesar Conde: Executive Vice President

Robert Greenblatt: Chairman, NBC Entertainment

Patricia Fili-Krushel: Chairman: NBC Universal News Group, NBC Universal

Ted Harbert: Chairman for NBC Broadcasting

History:

The National Broadcast Company (NBC) was founded in 1926 with an original focus on National Radio Broadcasting, but then made the transformation into Television Broadcasting. [1].  Universal Studios began in 1906 when an immigrant bought a movie theater and then rapidly expanded his business, which inevitably led to the first enclosed space specifically designed for moviemaking. [2]. NBC and Universal became one unified company in May of 2004. These companies came together and created a unique product of television distribution and part of the film industry. On the broadcast side, there were two main networks, NBC and Telemundo, and along with the broadcast channels were countless cable networks. Of the NBC-U broadcast stations there are over 200 affiliates nationwide in major cities such as New York and Philadelphia. [3] Originally, General Electric and Vivendi owned this new founded conglomerate, but now the majority owner is the Comcast Corporation, which owns 51%. [4].  This change of hands occurred back in January of 2011. Since NBC original formation, this company has developed into a nationally recognized source for news, entertainment in sports in the television industry.

 

Financials:

Fiscally, Comcast Corporation is a very successful corporation that is publically traded and its individual branches such as NBC-U share in that success. This past quarter, which ended in late October, demonstrated a thriving fiscal period. On the broadcast side, revenue increased 7.7% to $1.8 billion compared to the $1.6 billion achieved in the same quarter in 2013. According to the fiscal report, due to the NBC-U Broadcast’s reliable success this monetary growth in revenue is caused by the increase from advertising revenue. There are also increases in content licensing profits and retransmission consent fees. Operating cash flow increased as well for NBC-U Broadcasting. Comparatively, to the NBC-U cable networks, there was a significantly greater amount of growth. NBC-U’s cable networks only had 0.7% grown while its broadcast has 7.7% growth. Last year’s extensive fiscal success was caused in part by the promotion from the 2014 Winter Olympic Games. [5]. Comcast’s stock has been pretty stable over the past year ranging from $57.49 to $47.74. Since 2009, there has been a steady increase in the price of stock for Comcast indicating its growing success within the industry. In terms of total revenue for the Comcast Corporation, the company had a 6.2% increase from 2012 to 2013. As the year closes, it will be interesting to see if the 2014 fiscal year will bring about the same impressive results as did 2013 for the Comcast Corporation and NBC-U. [6].

 

Fall Season:

A to Z is new romantic comedy starring Ben Feldman and Cristin Milioti.

A to Z is new romantic comedy starring Ben Feldman and Cristin Milioti.

Back in early June, NBC U released which shows were going to premiere in the Fall 2014 Season. [7]. The major staple show for the fall season was expected to be The Voice and it was utilized as a fulcrum for generating viewership on both Monday and Tuesday evenings in general for the network. NBC programmers were hopeful that the large viewership from The Voice would help the ratings for the shows that directly followed. Interestingly, although NBC-U generates extensive amounts of original content, the big draw for viewership is Sunday Night Football. This strong viewership pushed NBC-U into the top spot for broadcast this past year. Sunday Night Football even challenged the World Series this past October in questioning which would receive more viewership. [8].  There were many programs tested for this past Fall Season.

The new comedy pilots for the Fall 2014 season included Bad Judge, Marry Me, and A to Z and the new drama pilots included Constantine, State of Affairs and The Mysteries of Laura.

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The Mysteries of Laura is a new drama starring Debra Messing. Courtesy of imdb.com

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State of Affairs is a new drama starring Katherine Heigl. Courtesy of imdb.com

 

 

 

Fall Ratings & Critical Reception:

Out of those new pilots that were slated for Fall 2014 Season, many were not picked up to continue. Comedies such as A to Z and Bad Judge will not continue further after this initial trial run, but these shows will both finish production and air the remaining product. [9].  Both shows had started decently in terms of ratings, but then they both started to collapse. For NBC’s newest dramas such as State of Affairs and Mysteries of Laura, they have had a decent start amongst the Broadcast lineup and have not been cancelled as of yet.

Information Courtesy of http://www.nbc.com

“Mysteries of Laura” has surprisingly kept its presence along with other dramas with a 1.8 rating amongst 18-49 years olds. [10]. In terms of ratings, Sunday Night Football drives up the ratings for NBC. For instance, the week ending with November 23rd, #1 Saturday Night Football generated a rating of 8.1 for 18-49 years which was far greater than the #2 Big Bang Theory which received a 4.1 for the same age demographic. This shows that across multiple genres, NBC exhibits success in primetime Broadcast Television.

 

Late Night Television Powerhouse:

After the record-breaking spring launch of NBC’s new Late Night lineup, the success of the Tonight Show with Jimmy Fallon and The Late Show with Seth Meyers has continued its success into the Fall 2014 Season. The Tonight Show has been pretty strong against its competitors such as Jimmy Kimmel Live! and Late Show with David Letterman. The Tonight Show with Jimmy Fallon has received 1.18/6 rating for the 18-49 demographic which surpasses his direct timeslot competitors in the 2014 3rd Quarter. Many were fearful that Jimmy Fallon’s success was only temporary, but now after continuing on this fall season that appears not be the case. [16].

 

 

 

 

 

 

 

 

 

Also, this past fall has marked the 40th season for Saturday Night Live, which remains under the direction of Lorne Michaels. Overall, this season has been pretty weak in terms of ratings, but peaked when Chris Rock hosted with musical guest Prince. [11]. This show’s best rating so far received only a 2.2/10 for the key 18-49 demographic, which is not very strong at all.

Opening Sequence for Saturday Night Live’s 40th Season. http://vimeo.com/107482286

 

 

 

 

 

 

 

(Photo Courtesy of http://www.technobuffalo.com/2013/04/25/saturday-night-live-clips-coming-to-yahoo/ )

Macy’s Thanksgiving Day Parade Ratings:

Every year, one of the major staples for NBC Broadcast is the Macy’s Thanksgiving Day Parade, even though it is not during primetime hours. This past Thanksgiving, the parade received its 3nd largest rating in the past 13 years. The program received a 6.2/10 rating in adults 18-49 and 22.6 million viewers total. Last year’s parade though, had the 2nd largest viewership with a rating of 6.6/10 since 2004. [12].

Every year, one of the major fall staples for NBC Broadcast is the Macy's Thanksgiving Parade.

Every year, one of the major fall staples for NBC Broadcast is the Macy’s Thanksgiving Parade. Photo Courtesy of http://social.macys.com/parade/?cm_mmc=VanityUrl-_-parade-_-n-_-n

Looking Forward:

After receiving over 18 million viewers and 4 Emmy Nominations for the Sound of Music Live, NBC decided to proceed and create another live performance. [13] [17]. This new performance of Peter Pan will be starring Allison Williams as Peter Pan and Christopher Walken as Captain Hook.

141017_2820050_Peter_Pan_Live__December_4_on_NBC

Peter Pan Live will be airing December 4th at 8pm starring Allison Williams as Peter Pan and Christopher Walken as Captain Hook. [15].

This live performance will be taking place in a former aircraft warehouse on Long Island, New York. There is an estimated budget of $10 Million to put together this one-night only performance. [14]. The expectations of this performance are extremely high due to the viewership success of the Sound of Music Live.

 

Works Cited: 

1. Announcing the National Broadcasting Company, Inc. (1926). (n.d.). Retrieved November 19, 2014, from http://earlyradiohistory.us/1926nbc.htm

2. NBCUniversal History. (n.d.). Retrieved November 19, 2014, from http://www.nbcuni.com/corporate/about-us/history

3. NBCUniversal. (n.d.). Retrieved November 12, 2014, from http://corporate.comcast.com/our-company/businesses/nbcuniversal#accordion-1

4. Resources. (n.d.). Retrieved November 21, 2014, from http://www.cjr.org/resources/?c=comcast

5. Comcast. (2014, October 23). Retrieved November 6, 2014, from http://www.cmcsa.com/earnings.cfm

6. Comcast Corporation. (n.d.). Retrieved November 22, 2014, from http://finance.yahoo.com/q?s=CMCSA

7. Kissell, R. (2014, June 2). NBC Announces Fall Premiere Dates for New, Returning Series. Retrieved December 1, 2014, from http://variety.com/2014/tv/news/nbc-announces-fall-premiere-dates-for-new-returning-series-1201207308/

8. Kissell, R. (2014, October 27). Ratings: NBC’s ‘Sunday Night Football’ Dominates World Series on Fox. Retrieved November 22, 2014, from http://variety.com/2014/data/ratings/ratings-nbcs-sunday-night-football-dominates-world-series-on-fox-1201340093/

9. Hibberd, J. (2014, October 31). NBC to cancel ‘Bad Judge,’ ‘A to Z’ with zombie twist | EW.com. Retrieved November 22, 2014, from http://insidetv.ew.com/2014/10/31/bad-judge-a-to-z/

10. Predum, L. (2014, October 28). NBC Gives ‘Mysteries of Laura’ Full Season Pickup. Retrieved November 22, 2014, from http://variety.com/2014/tv/news/mysteries-of-laura-full-season-pickup-nbc-1201341098/

11. Kissell, R. (2014, November 2). NBC’s ‘Saturday Night Live’ Hits Season Highs With Chris Rock, Prince. Retrieved November 22, 2014, from http://variety.com/2014/tv/news/nbcs-saturday-night-live-hits-season-highs-with-chris-rock-prince-1201345402/

12. Bibel, S. (2014, November 28). ‘Macy’s Thanksgiving Parade’ Garners 22.6 Million Viewers, Ranking as The Second Most-Watched Parade in 13 Years. Retrieved November 28, 2014, from http://tvbythenumbers.zap2it.com/2014/11/28/macys-thanksgiving-parade-garners-22-6-million-viewers-ranking-as-the-second-most-watched-parade-in-13-years/333311/

13. About. (n.d.). Retrieved November 22, 2014, from http://www.nbc.com/peter-pan-live/about

14. Littleton, C. (2014, November 26). NBC Hopes ‘Peter Pan Live’ Can Fly to New Heights. Retrieved November 28, 2014, from http://variety.com/2014/tv/features/peter-pan-live-nbc-new-heights-1201364850/

15. Watch Peter Pan Live! December 4 on NBC from Peter Pan LIVE! on NBC.com. (n.d.). Retrieved November 28, 2014, from http://www.nbc.com/peter-pan-live/video/peter-pan-live-december-4-on-nbc/2820050

16. Kissell, R. (2014, September 25). Variety. Retrieved November 29, 2014, from http://variety.com/2014/tv/news/latenight-ratings-nbcs-fallon-meyers-easy-winners-for-q3-abcs-kimmel-nightline-up-1201313970/

17. The Sound Of Music Live! (n.d.). Retrieved November 22, 2014, from http://www.nbc.com/the-sound-of-music-live