Warner Bros. Pictures

Posted on February 18, 2016 by Jeremy Frierman

Jeremy Frierman

Corporate Headquarters

4000 Warner Blvd. Burbank, CA 91522

Phone: (818)- 954- 6000

www.warnerbros.com

Overview

On April 4, 2016 Warner brothers, Albert, Sam, Harry and Jack founded Warner Bros. Entertainment. Almost a century later, they have released over 7500 films, including multiple billion-dollar productions in the same year. They are currently a division of the media conglomerate, Time Warner. In the last 15 years, Warner Bros. has surpassed the billion-dollar marker for both domestic and international box office. This includes the past 9 years of reaching over $3 billion globally.

Key Executives

Kevin Tsujihara – Chairman and Chief Executive Officer, Warner Bros.

Edward A. Romano – Vice Chairman, Warner Bros. Entertainment

Richard J. Fox -Executive Vice President, International, Warner Bros. Entertainment

Financials

Warner Bros. is a division of Time Warner Cable. Time Warner is represented by TWX, and as of April 25, they are up over 15 points from their numbers taken in February 2016. Time Warner’s first quarterly report of 2016 will be released on May 4.

Current Releases

As of April 25, 2016, Warner Bros. Pictures has garnered 12.5% of the available market share. This percentage equates to over $400 million of gross profit, tracking sixteen total movies, including four released this year. Three of the four movies Warner Bros. have released this year (Batman V. Superman: Dawn of Justice, How to Be Single and Barbershop: The Next Cut) collected the majority of the year’s total gross up to this point. However, Batman V. Superman: Dawn of Justice has clearly been the company’s best investment as it compiled over $300 million in just one month of operation. This has lead the company to become the third highest earning distributor of market share and total gross.

Batman V. Superman is the follow up film to Zack Snyder’s 2013 superhero flick, Man of Steel. After seeing the success of Marvel’s Cinematic Universe, DC Comics knew that it wanted to expand and compete with its dynamic array of superhero figures. DC’s model to create their own cinematic universe compares to the already executed universe that Marvel has created. Just as Marvel had started with Iron Man, DC began their approach with Man of Steel. Batman V. Superman was the long awaited follow up that would launch DC into their next phase, a phase that looks all to familiar when you consider that Marvel’s third Avengers film will already be released as of next year. That’s why the reception that it received was so incredibly important because it potentially make or break DC’s long term plans for years to come. Batman V. Superman opened to an Easter weekend record of over $170 million across North America. That is the sixth best opening for a film in cinematic history.

Marketing

In just its first week of release (Mar. 25 – 31), Batman V. Superman obtained over $200 million domestically and over $500 million internationally. Even with the movie receiving negative reviews and consistent criticism (28% on Rotten Tomatoes), it still only took Warner Bros. a week to surpass their budget of over $200 million. Much of this financial success can be attributed to the strategic and substantial marketing campaign that Warner Brothers executed. Warner Bros. has always made it a point to efficiently market its biggest movies as exhibited in the past with the Harry Potter series as well as the Dark Knight and Hangover trilogies. For this movie, Warner Bros. outlined a campaign that would consist of interactive and viral content, along with mass-produced advertising. In totally, roughly $150-160 million was spent on marketing Batman V. Superman, including about $30 million on TV spending alone.

The campaign started around the central villain of the movie, Lex Luthor (played by Jesse Eisenberg). Marketers wanted to make the campaign as interactive as possible, which is why they took the fictional character and put him in the real world. Luthor’s fictional company, LexCorp Industries, was given a fictional website and a twitter account was created for Luthor in order to allow the fans to legitimately interact with the character. Furthermore, Fortune did an interview with Eisenberg (as exhibited below) as Luthor to discuss his inheritance of the company along with his future plans.

The campaign continued its interactive nature through Snapchat filters, specially made behind the scenes exclusives broadcasted internationally and even provided live streaming content for this year’s NCAA March Madness.

Warner Bros. went on to partner with a total of 130 companies in order to market the movie, including Turkish Airlines, Facebook and Amazon. Turkish Airlines even paid for an elusive Super Bowl spot, as well as advertisements in over 40 international markets.

Henry Cavill and Ben Affleck in a spoof trailer on Jimmy Kimmel Live

Along with making the campaign as interactive as possible, Warner Bros. certainly didn’t shy away from using its A-list actors as huge selling points in advertising the movie. Ben Affleck’s character Bruce Wayne was seen driving a Jeep Wrangler through Metropolis. Eisenberg and Affleck can be seen jetting around the world with Turkish Airlines. And of course, the stars all took to Late Night to promote the film, including The Tonight Show, Jimmy Kimmel Live and even Graham Norton (UK). Much of this was through a huge publicity tour that Affleck and Henry Cavill that started all the way in China.

Upcoming Releases/In Development

Warner Brothers certainly has no need to fret regarding a lack of upcoming content. Suicide Squad will be released this summer as a part of the DC universe, but instead, focusing on its villains. Other summer releases for Warner Bros. includes the comedies

Jared Leto as The Joker, in Suicide Squad

Keanu and War Dogs, along with blockbuster The Legend of Tarzan and action flick, Central Intelligence. And that’s just in the next few months. Warner Brothers will close out their year with the release of the Harry Potter spinoff, Fantastic Beasts and Where to Find Them. 2017 will see the release of the prequel Kong: Skull Island, Christopher Nolan’s WWII epic Dunkirk and of course, the all important Justice League Part One.

Conclusion

Warner Brothers Pictures has continued its tradition of producing some of the year’s biggest blockbusters in the year. Batman v. Superman is this year’s example of how far Warner Brothers is willing to go in order to see its coveted investments succeed, and succeed historically. Through an extensive marketing campaign, Batman V. Superman was able to obtain over $800 million after just one month of its release. The rest of 2016 will see the release of many more big budgeted films and with over $400 million in the books, the future looks promising for Warner Brothers Pictures.

Sources

Focus Features

Posted on December 1, 2014 by jepflieg

by John Pflieger

[21] Focus Features Logo

Focus Features is a film production and distribution company that serves at the art house film department of the NBCUniversal brand. Started in 2002, Focus Features is currently run by CEO Peter Schlessel, who took the helm in late 2013 after Focus and the FilmDistrict merged in 2013 [1]. Focus Features has had great success over the last 12 years with critically acclaimed releases like Brokeback Mountain, Dallas Buyers Club, and Lost in Translation just to name a few. The former being the most successful Focus Feature production to date, grossing $83 million and receiving 3 Academy Awards and receive nominations for 5 more along with a slue of other awards [2][3].

Financials

Catering usually to more specific audiences then some of the major production house, Focus Features is currently ranked 12^th for top grossing production companies in the 2014 year, with a total gross of $104 million, which puts them in control of 1.1% of the current market share [4]. Though falling short to its 5^th ranked older brother Universal Pictures, the smaller production company has managed to sustain an average gross of $8.7 million per release over the course of its 11 releases in 2014 [4][5]. With award season approaching, Focus has the potential to see continued growth in revenue through the beginning of 2015. With Oscar buzz surrounding actor Eddie Redmayne of Focus Features most recent release The Theory of Everything, a nomination for best actor has the potential to increase revenue by about $600,000, where a win in the category could yield nearly $6 million in increased revenue[6][7]. Though Focus is only responsible for a small portion of NBCUniversal’s $1.4 billion filmed entertainment revenue, the small production house continues to boast impressive figures[8].

Recent Releases

“The Theory of Everything “

[22] The Theory of Everything Poster

The biographical film chronicles the life of astrophysicist Stephen Hawking as he fell in love with his wife Jane, explored the science of universal time, and struggled with the debilitating neurological disease of ALS [9]. Eddie Redmayne, who plays Steven Hawking, has already been labeled by Variety as one of the main contenders for the Best Actor Academy Award[6]. The film, which opened November 7^th in a limited release to 5 theaters grossed $208,763 and continued to succeed as it hit a wide release November 26^th in 802 theaters and grossed slightly over $5 million in its wide release opening[10]. As of December 1^st the film has grossed $9.6 million and has the potential to see continued success as the holidays and award season approaches[10].

“Kill The Messenger”

[23] Kill The Messenger Poster

A political thriller starring Academy Award nominated actor Jeremy Renner, tells the story of journalist Gary Webb, who stumbles across a dark story that involves drugs and government cover-ups[11]. The film opened October 10^th in 374 theaters and grossed $941,809 in its opening weekend. At its widest relapse the film was only in 427 theaters and to date has only grossed $2.4 million, having been stifled by the Buena Vista release of “Alexander and the Terrible, Horrible, No Good, Very Bad Day” which was release the same day and saw far greater success[12][13].

“The Boxtrolls”

[24] The Boxtrolls Poster

This family film tells the tail of an adventure of a group of unique creatures as they raise an orphan and fight for their lives in an effort to thwart their local town villain[14]. This film has been the most successful release for Focus Features this year having grossed nearly $50 million. The feature opened September 26^th 3,464 theaters and gross $17.2 million, which accounted for 34.9% of the films total gross domestically[15]. The film went on to gross $56.2 million worldwide, making a total of $105.7 million, which is a huge success not only for Focus Films, but also for the small Oregon based stop-motion animation house Laika Studios, which carried out the animation for “The Boxtrolls.”[15][16] The small animation studio also produced “ParaNorman” and “Coraline” for Focus Features, which are both in Focus Feature’s top 5 for most successful domestic grossing films[5]. Only days after the opening of “The Boxtrolls”, Focus Features signed an agreement with Laika to work with them on 3 more feature length films[17]. This agreement proves to be especially wise when looking at the fact that all three of the films that Laika and Focus have teamed up on have grossed over $100 million world wide, making them highly profitable[17]. There is still room for more success in the coming months, seeing that “The Boxtrolls” received 13 nominations in this years Annie Awards, and is only expected to receive more nods as award season get underway[18].

Upcoming

Focus Features consistently releases 10-12 films a year, making them a highly productive production house for the scale of their operation[5]. As of now, Focus has announced a few new projects that will be coming up in 2015 which will have the potential to make quite a splash in the market place in the upcoming year.

[25] 50 Shades of Grey Poster

One of the more anticipated Focus Features releases of 2015 is the adaptation of the novel 50 Shades of Grey. The popular 3 part book series will be treated as a trilogy by focus and will follow the saga of the novels quite closely. The film is scheduled to be released on Valentines Day, offering an interesting option for holiday viewing[19].

[26] Black Sea Poster

Another highly anticipated 2015 Focus release is the upcoming release starring Jude Law, “Black Sea”. The apparent action movie casts Law as a submarine captain who is working with a team of Russian and English crew members to salvage Nazi gold in a sunken U-boat. The film is scheduled to be released January 23 of 2015[20].

Future of Focus Features

The future for Focus Features appears to be very bright. With a recent 3 film deal with Laika Studios, this is a air of optimism, because with the success of the studio’s earlier films, we can only assume that with the proper marketing and distribution the next 3 should be just as successful. Also with the “50 Shades of Grey” series on the horizon, there are multiple prospects for continued growth. As we see the success of Comcast and NBCUniversal and their continued growth, the potential for the expansion of Focus Features is exponentially increased.

Citations:

1. Focus Features Announces More Key Senior Hires, hollywoodreporter.com, RT; 12/01/14

2. Brokeback Mountain, Boxofficemojo.com, RT: 12/01/14

3. Brokeback Mountain Awards, imdb.com, RT: 12/01/14

4. Studio Market Share, Boxofficemojo.com, RT: 12/01/14

5. Focus Features, Boxofficemojo.com, RT: 12/01/14

6. Contender: Lead Actor Preview, Variety.com, RT: 12/01/14

7. How Oscar Nominations Affect the Box Office, Businessinsider.com, RT: 12/01/14

8. Comcast Earnings Release, cmcsk.com, RT: 12/01/14

9. The Theory of Everything, Rottentomatos.com, RT: 12/01/14

10. The Theory of Everything, Boxofficemojo.com, RT: 12/01/14

11. Kill the Messenger, Rottentomatos.com, RT: 12/01/14

12. Kill the Messenger, Boxofficemojo.com, RT: 12/01/14

13. Alexander and the Terrible, Horrible, No Good, Very Bad Day, Boxofficemojo.com, RT: 12/01/14

14. The Boxtrolls, Rottentomatos.com, RT: 12/01/14

15. The Boxtrolls, Boxofficemojo.com, RT: 12/01/14

16. Laika Studios, Laikastudios.com, RT: 12/01/14

17. Focus Features, Laika Ink Three-Film Pact, hollywoodreporter.com, RT; 12/01/14

18. Boxtrolls leads Annie Award nominations, bbc.com, RT; 12/01/14

19. 50 Shades of Grey, fiftyshadesmovie.com, RT; 12/01/14

20. Black Sea, focusfeatures.com, RT; 12/01/14

21. Focus Features Logo, thewrap.com, RT; 12/01/14

22. The Theory of Everything Poster, imdb.com, RT; 12/01/14

23. Kill the Messenger Poster, imdb.com, RT; 12/01/14

24. The Boxtrolls Poster, imdb.com, RT; 12/01/14

25. 50 Shades of Grey Poster, imdb.com, RT; 12/01/14

26. Black Sea Poster, imdb.com, RT; 12/01/14

Warner Bros. Pictures

Posted on March 15, 2014 by Kyohei Kawada

By Ken Kawada

Courtesy of Deadline

Brief Overview

The Warner Brothers Pictures was founded on April 4, 1923, and it is one of the major studios in Hollywood. The studio handles production and distribution of films, and finances or co-finances their films. They collaborate with other studios such as Village Roadshow Pictures, Castle Rock Entertainment and RatPac-Dune Entertainment. The studio is known for producing award winning films such as The Dark Knight, Inception and Argo. [1]

Key Executives

Greg Silverman

Courtesy of Deadline

Silverman is the President, Creative Development and Worldwide Production for Warner Brothers Pictures. Appointed in June 2013, he oversees the studio’s development activities, global production and budget. He also works with the studio’s senior management to seek opportunities for the company. [2]

Steven S. Spira

Courtesy of Variety

Spira is the President, Worldwide Business Affairs for Warner Brothers Pictures. Promoted on January 2004, he is responsible for overseeing the business aspects of the studio’s operations that include development, production and distribution of films. [3]

Sue Kroll

Courtesy of Film Independent

Kroll is the President, Worldwide Marketing and International Distribution for Warner Brothers Pictures. She oversees the strategic creation and marketing campaigns for the studio’s international releases. [4]

Recent Releases

The Hobbit: The Desolation of Smaug

Courtesy of Movie Wallpapers

Continuing the success of Peter Jackson’s epic fantasy, The Hobbit: An Unexpected Journey, Warner Brothers Pictures released its latest sequel on December 2, 2013, just in time for the award season. The film follows the titular character, Bilbo Baggins as he continues his journey with the dwarves to reclaim their homeland from the dragon Smaug. Based on J. R. R. Tolkien’s fantasy novel of the same name, this anticipated sequel is the second film in the The Hobbit franchise. [5]

The film’s release was the fourth best opening weekend for the month of December, slightly behind the first Hobbit film. On Metacritic, the film received an average review score of 66 out of 100, which indicates generally favorable reviews from critics. Many critics have highlighted the overall improvement from the first film in the series, but still criticized the length. [7]

It has grossed over $950 million at the worldwide box office to this date, making it the fourth highest-grossing film of 2013. The Desolation of Smaug received 3 nominations at this year’s Academy Awards, including best visual effects. [6]

The LEGO Movie

Courtesy of Forbes

This 3D animated film is this year’s unexpected hit. Starring the voices of Christ Pratt, Will Ferrell, Elizabeth Banks, Liam Neeson, Morgan Freeman and Will Arnett, the film tells the story of an ordinary LEGO construction worker, mini-figure who joins a quest to stop an evil tyrant from destroying their world. [8]

The film’s mass appeal to both children and adults contributed to the film’s success at the box office. The studio has already announced a sequel for the film, potentially starting a new franchise for Warner Bros. As of now, the sequel is set to be released in 2017. Jared Stern and Michelle Morgan were hired to pen the script for the sequel, but it is still unknown whether writer/director of the first film, Phil Lord and Chris Miller will return. The plot is also still yet to be determined. [9]

The film received an average review score of 82 out of 100 on Metacritic, indicating an universal acclaim from critics. The film’s release was the second best opening weekend for the month of February, behind Mel Gibson’s The Passion of the Christ. Grossing over $400 million to this date on a $60 million budget, the film is projected to continue its success in Blu-Ray and DVD sales. [10] [11]

300: Rise of an Empire

Courtesy of Nerdlocker

7 years after the release of their blockbuster film, 300, the studio finally released the long anticipated sequel on March 7 of this year. The film was initially scheduled to be released last August, but due to unknown circumstances, the film was pushed back to March of this year. Based on Frank Miller’s yet to be published graphic novel Xerxes, the film tells a story of Greek general Themistokles, and his charge against the Persian forces led by Xerxes and Artemisia. Zack Synder, who directed the first film in the series, served as the writer and producer for this film. [12]

As of April, the film has grossed over $300 million on a $110 million budget. 67.9% of the total gross comes from the international market. Compared to its predecessors, the film is not as successful, but still on a good track thanks to the international market. On the critic side, the film had a similar average review score with its predecessor, scoring 48 out of 100 on Metacritic, indicating mixed or average reviews. Fans of the first film have criticized the storyline, but praised the visual style. [13] [14]

86th Academy Awards

Courtesy of International Business Times

In addition to the financial success for Warner Brothers Pictures, the studio also collected 21 nominations at the 86th Academy Awards, personal best for Warner Brothers. Gravity, which was released last October, tied with American Hustle for most nominations. By the end of the night, Gravity won seven awards, including Best Director for Alfonso Cuaron, who was the first Hispanic director to ever win in the category. Spike Jonze’ Her also received 5 nominations, including Best Picture. The film eventually won Best Writing for an original screenplay. The studio won a total of 10 Oscars by the end of the night. [15]

Financial

In 2013, Warners Brothers Pictures had the most successful theatrical year in company history, taking the number one spot in domestic, international and worldwide box office. The studio cumulated $1.893 billion in domestic box office, and $3.145 in international box office, surpassing the $5 billion mark, which is the first for the studio and only the second time that the feat has been achieved by any studio in Hollywood. Bolstered by the successes of films like The Hobbit: The Desolation of Smaug, Gravity, and Man of Steel, Warners Brothers was able to beat other major competitors like Disney. [1] [16] [17]

Coming Soon…

Warner Brothers Pictures will be releasing Transcendence, starring Johnny Depp, and directed by cinematographer, Wally Pfister, making his directional debut. Pfister is a usual collaborator of Christopher Nolan, known for The Dark Knight and Inception. As of now, the critical reception has mostly been negative, which can greatly impact the box office result. Hoping to continue their success from last year, they will be releasing more blockbusters as we approach the summer season. Godzilla, Edge of Tomorrow and Jupiter Ascending are other films that are slated to be released later this year. [18]

Sources

[1] Warner Bros. Pictures

[6] The Hobbit Box Office Mojo

[7] The Hobbit Metacritic

[8] The LEGO Movie IMDB

[9] Cinema Blend, The LEGO Movie Sequel

[10] The LEGO Movie Metacritic

[11] The LEGO Movie Box Office Mojo