By Carly Goldstein

100 Winchester Circle

Los Gatos, CA 95032

(408) 540-3700

www.netflix.com

Executives [1]

Reed Hastings, Founder and CEO

Kelley Bennett, Chief Marketing Officer

Tawni Cranz, Chief Talent Officer

David Wells, Chief Financial Officer

About [2]

As a leader in internet television, Netflix not only allows its members to instantly stream movies and television for a monthly fee, but also provides customers with original content. Users can also choose to select and receive content through the mail for an additional monthly cost. Competitors of the service include Hulu and Amazon.

History [3]

Netflix was founded in 1997 by Reed Hastings and Marc Randolph. The company provided online movie rentals that would be delivered to the costumer’s home within several business days. In 2007, Netflix introduced streaming, allowing subscribers to instantly watch movies and television shows on their electronic devices. Netflix began to introduce original content in 2012.   As of 2013, the service has over 40 million users globally.

Financials

Domestically, the company reported an increase in net additions of 2.33 million in the fourth quarter, 14% above the 2.05 million of the same quarter of the previous year.[4] Internationally, Netflix reported a net addition of 1.74 million in the fourth quarter, increasing the number of international members to 10.93 million. [4] In the coming months, Netflix aims to broaden its international presence by offering its services in Germany. [5]

In April of 2013, the company tested a new membership plan in which subscribers could simultaneously stream on four different devices for $11.99 per month. [6] Netflix continues to adjust their prices and aims to offer three different membership options for new members in the coming year. The options include the $11.99 price as well as a $6.99 subscription for those who only require instant streaming on one device.[4]

The first quarterly report of 2014 will be shared on April 21st. However, consensus estimates a dramatic increase from the first quarterly report of 2013. [7] Currently, the Netflix stock rests at 346.73. 

Original Content 

Beginning in 2012, Netflix has produced a variety of original programming including television series, documentaries and children’s programs. Lillyhammer, a Norwegian drama starring Steven Van Zandt, is considered Netflix’s first series and premiered on February 6, 2012.[8] Other original content includes The Ropes, Bad Samaritans, Hemlock Grove, and Turbo FAST. The site has also premiered a variety of documentaries and comedy specials such as Mitt and The Square. The later was the first movie of its kind to be nominated for an Academy Award for best documentary. [9]

Netflix also produces material that no longer has a place on television. Several years after it’s cancellation, Arrested Development was resurrected for a fourth season on the streaming service in May of 2013. [10]  In 2014, the season earned a Golden Globe nomination for Jason Bateman for best actor in a comedy series. [11] Netflix will also be reviving The Killing after it’s cancellation on AMC. [12] The show’s final season will premiere on the site some time this year.

On February 1, 2013, Netflix released House of Cards. The show, based on the English television program of the same name, follows Frank Underwood, played by Kevin Spacey, a ruthless politician who does whatever it takes to gain more political power. House of Cards also stars Robin Wright and Kate Mara. The program received favorable reviews from critics, earning 3 Emmys and a Golden Globe after its first season[13], becoming the first show of its kind to do so.

As a result of the success of the first season, Netflix ordered a second season of House of Cards which was released on February 14, 2014. Utilizing Procera Network, it was reported that 15% of users of a particular internet service viewed the first episode within 14 hours of its release, an increase from the 2% of users who watched the first episode of the first season within the premiering weekend. [14]

10 days before the premiere of the second season, Netflix announced the renewal of House of Cards for a third season. [15]

Orange is the New Black premiered on Netflix on July 11, 2013. The program stars Taylor Schilling as Piper Chapman, a thirty-year old woman sentenced to 15 months in jail after she is convicted of crime committed ten years before. The show is based on a memoir by Piper Kerman of the same name. The show was nominated for a Golden Globe for best performance by an Actress in a drama television series, as well as a Grammy for its theme song. [16]

Netflix announced the premiere date of the second season of Orange is the New Black after the credits of the final episode of House of Cards. [17] The show’s second season is set to be available on June 6, 2014.

Looking Ahead

Within this year, Netflix will be premiering numerous projects. Animated comedy, Bojack Horse, staring Will Arnett and Aaron Paul, will be released in the coming months.[18] As will Marco Polo, a adventure drama produced by The Weinstein Company.[19] The company will continue to show its interest in children’s programming when animated shows Puss in Boots, King Julien and Veggie Tales in the House are available for streaming later this year. [20] The second seasons of Orange is the New Black and Hemlock Grove will also premiere in June and July, respectively.

In 2015, Netflix will not only release its third season of House of Cards, but also release new original series. Science fiction drama Sense8, from the writers of The Matrix, will debut sometime in 2015. [21] Also set to be available for streaming in 2015, Narcos, a drama depicting the Medellin Cartel in Colombia, and Grace and Frankie a situational comedy staring Jane Fonda and Lily Tomlin. [22]

In February of 2014, it was announced that Disney will collaborate with Netflix to create four original series for Marvel heroes: Daredevil, Jessica Jones, Iron Fist and Luke Cage. The Marvel’s Defenders project will cost over $200 million over a three year span and film predominately in New York City. Filming will begin July of 2014 and premiere on Netflix sometime in 2015. [23]

Sources

[1] “Officers and Directors”. netflix.com. RT: 4/10/14

[2] “Company Overview” . pr.netflix.com RT: 4/11/14

[3] “Company Timeline”. pr.netflix.com RT: 4/11/14

[4] “Letter to Shareholders” . ir.netflix.com. January 22, 2014. RT: 4/11/14

[5] “Netflix Inc. Will Arrive in Germany”. Value Walk. April 16, 2014. RT: 4/18/14

[6] “Netflix Consumers Get Ready”. Bloomberg Businessweek. January 24, 2014. RT:    4/18/14

[7] “Earnings for Netflix Projected to Rise”. Forbes. April 16, 2014. RT: 4/18/14

[8] “Lillyhammer”. wikipedia.org. RT: 4/15/14

[9] “The Square Awards”. IMDB.com. RT: 4/15/14

[10] “New Arrested Development Season”. The New York Times. April 4, 2013. RT: 4/15/14

[11] “Golden Globes 2014”. Los Angeles Times. January 12, 2014. RT: 4/15/14

[12] “The Killing Shock”. Entertainment Weekly. November 15, 2013. RT: 4/16/14

[13] “House of Cards Awards”. IMDB.com. RT: 4/13/14

[14] “House of Cards Viewing Soars”. Variety. February 14, 2014. RT: 4/13/14

[15] “Netflix Renews House of Cards”. The Hollywood Reporter. February 4, 2014. RT:  4/13/14

[16] “Orange is the New Black Awards”. IMDB.com. RT: 4/13/14

[17] “Orange is the New Black Season 2 Date Revealed”. eonline.com. February 15, 2014.  RT: 4/13/14

[18] “Netflix Adds Bojack Horseman”. Variety. December 11, 2013. RT: 4/18/14

[19] “Netflix Announces Pickup”. Variety. January 14, 2014. RT: 4/18/14

[20] “DreamWorks’ Puss in Boots”. videoink.com. March 13, 2014. RT: 4/18/14

[21] “Matrix Creators to Film Netflix Series”. Chicago Tribune. March 17, 2014. RT: 4/18/14

[22] “Jane Fonda, Lily Tomlin to Star in in Netflix Sitcom”. Los Angeles Times. March 19,  2014. RT: 4/20/14

[23] “Disney to Spend $200 Million on Marvel Series”. Variety. February 26, 2014. RT:  4/20/14