Hulu #1

Posted on September 30, 2015 by Hannah Mesches

Hannah Mesches

Hulu logo (1) source: Hulu

Company

Hulu is a premium streaming service that offers subscribers hours of content- both television programming and movies- with limited commercials for $7.99 a month or no commercials for $11.99 a month. Launched in 2008, Hulu has remained a leader in redefining how TV and how it is consumed by loyal viewers. The company boasts nearly 9 million subscribers, over 500 content partners, and 2,000 advertising partners. (2) Hulu recently reached a milestone of 700 million hours of content streamed by subscribers.

CEO Mike Hopkins (3) source: Hulu

Senior Vice President, Head of Content Craig Erwich (3) source: Hulu

Senior Vice President, Head of Distribution Tim Connolly (3) source: Hulu

Financials

Hulu is not a publicly traded company, thus the company’s financial profile is not available in the same detail as that of a company with quarterly SEC filings. Despite this, on October 6th 2015, Hulu published the news that it and Viacom expanded their content partnership in a new multi-year agreement. (4) With this deal, Hulu became the exclusive subscription video on demand (SVOD) home to full seasons of popular series from Nickelodeon, Comedy Central and MTV such as Inside Amy Schumer, Broad City and Finding Carter. These programs are highly popular with adults 18-34 and will attract cord cutters with the accessibility the company provides through online streaming. (5)

The deal also expands Hulu’s catalog of children’s programming. Full older seasons of Nickelodeon shows that have never been available for online streaming on the site are now exclusive to the service. In addition to this, all episodes of 90’s and 00’s era programs like The Wild Thornberrys, Drake and Josh, Hey Arnold and Ren & Stimpy will be available for the first time ever on Hulu. The renewal and expansion of this deal will allow the company to acquire programs that audiences who are ditching cable will be looking to watch elsewhere due to their popularity.

Newly Released Content

To compete with Netflix, Hulu released two original series, Casual and RocketJump: The Show in Q4 of 2015 (6), and brought back cancelled program The Mindy Project. On October 21st, 2015, Casual, which stars Michaela Watkins, Tommy Dewey and Tara Lynne Barr, was renewed for a second season due to the success of Producer Jason Reitman’s dysfunctional family comedy. (7) The release date of RocketJump, a documentary series about Youtube filmmaker Freddie Wong and the creation of his action-comedy short films, was delayed until December 2nd, 2015. (8) The original series will still likely draw a substantial audience as name recognition will play a large role.

The Mindy Project (9) source: Geekynews

Hulu also revived cult favorite The Mindy Project starring Mindy Kaling, Chris Messina and Ike Barinholtz exclusively for its streaming service when it was cancelled by Fox. The company signed on for 26 episodes of the program for its fourth season. With more creative freedom given by Hulu, the show has involved more mature themes and plots, and thus has attracted a wider audience. (10) A.V. Club reviewed the Hulu season premiere entitled “While I Was Sleeping” as an A on its scale, calling the episode “an amazing season opener, her best-ever.” (11)

Earlier this year, Hulu premiered the show Difficult People on August 5th, 2015. The series was created by Julie Klausner who stars alongside Billy Eichner. Eichner’s performance immediately garnered positive attention from critics and the show was given an 85% on Rotten Tomatoes and a 76 on Metacritic. (12) After landing a role on Parks and Recreation due to the success of his popular Youtube series Billy on the Street, the actor’s high energy style became in demand as he was cast on several hit programs, but found the most success with Hulu.

Future Content

On February 15th, 2016, Hulu will release its highly anticipated series 11/22/63 based on the 2011 best selling novel written by Stephen King and published by Scribner. (13) The thriller, starring James Franco tells the story of a high school english teacher who travels back in time to prevent the assassination of President. John F. Kennedy. The mission is threatened by Lee Harvey Oswald, a love interest, and the past’s unwillingness to change itself. (14)

11/22/63 (15) source: Entertainment Weekly

Offline, Hulu will be bringing a popular fan experience to Los Angeles this winter. After its success in New York City, Hulu is resurrecting the Seinfeld: The Apartment exhibit for the show’s L.A. fans. (16) The pop up installation features a replica of Jerry Seinfeld’s Upper West Side apartment, and full gallery experience, as well as new items from the series. The exhibit will be located on 8445 Melrose Ave. and will be open from December 16th- 20th. The popularity of both the installation and the series as a whole is imperative for Hulu’s success in streaming Seinfeld in its entirety on the site. A whole new audience is reached as a result, and old fans are able to relive the series in a new way. (17)

Showtime

In addition to the new commercial free subscription that Hulu offers, customers are now able to pay an additional fee to get Showtime as a premium add on for $8.99 a month. Now viewers are able to watch award winning programs such as Homeland, The Affair, Ray Donovan, Masters of Sex and Episodes through the streaming service. (18)

Showtime on Hulu (19) source: Hulu

Although this service comes at an extra cost, it will attract millennial viewers as they stray away from more expensive cable packages and move to exclusively online sites such as Hulu and its competitors Netflix and Amazon. (20) Subscribers will be able to take Showtime programs on the go as it is available on Apple devices, Android phones and tablets, Playstation, Wii, and Xbox One.

Overview

Overall, Hulu has had a productive year. From introducing a new subscription free of commercials, to receiving rave reviews for its original series, to expanding its agreement with Viacom and partnering with Showtime, the company is quickly amassing both content and loyal subscribers. Unlike Netflix, the site is able to make content available the day after it airs on live television, which attracts cord cutting fans as the service is less expensive and available on more interfaces. With a highly anticipated release coming in the first quarter of the 2016 fiscal year, Hulu is releasing content at a steady stream that keeps customers invested.

Sources

(1) Hulu – Watch TV, Originals, and Hit Movies.” Hulu. N.p., n.d. Web. 29 Nov. 2015.

(2) “About Hulu.” About Hulu. N.p., n.d. Web. 29 Nov. 2015.

(3) “Executives.” Executives. N.p., n.d. Web. 29 Nov. 2015.

(4) “Hulu and Viacom Expand Content Partnership In Robust, New Multi-Year Agreement.” News. N.p., n.d. Web. 29 Nov. 2015.

(5) “Cord Cutters News – All the News Cord Cutters Need about Cord Cutting! Covering, Roku, Fire TV, Apple TV, Chromecast, Netflix, Hulu, & More!”Cord Cutters News. N.p., n.d. Web. 29 Nov. 2015.

(6) “Hulu Originals Premiere Dates.” Premiere Dates. N.p., n.d. Web. 29 Nov. 2015.

(7) “Jason Reitman’s ‘Casual’ Gets Season 2 on Hulu.” Variety. N.p., 21 Oct. 2015. Web. 29 Nov. 2015.

(8) “‘RocketJump: The Show’ Premiere on Hulu Pushed Back to December.”Variety. N.p., 09 Oct. 2015. Web. 29 Nov. 2015.

(9) “First Look: Lee Pace in The Mindy Project.” GeekyNews. N.p., 06 Jan. 2015. Web. 29 Nov. 2015.

(10) “The Mindy Project Isn’t Cancelled After All, Here’s What’s Happening.”CINEMABLEND. N.p., 15 May 2015. Web. 29 Nov. 2015.

(11) “The Mindy Project:.” “While I Was Sleeping” · The Mindy Project · TV Review “While I Was Sleeping” · TV Club · The A.V. Club. N.p., 15 Sept. 2015. Web. 29 Nov. 2015.

(12) “‘Difficult People’ on Hulu: Will Critics’ Raves Lead to Awards for Julie Klausner, Billy Eichner?” GoldDerby. N.p., n.d. Web. 29 Nov. 2015.

(13) “11.22.63.” Hulu Press. N.p., n.d. Web. 29 Nov. 2015.

(14) “11.22.63.” IMDb. IMDb.com, n.d. Web. 29 Nov. 2015.

(15) “First Look: See James Franco in Stephen King’s Time-travel JFK Assassination Thriller 11/22/63.” Entertainment Weekly. N.p., n.d. Web. 29 Nov. 2015.

(16) “Inside the ‘Seinfeld’ Apartment Pop-Up in New York.” The Hollywood Reporter. N.p., n.d. Web. 29 Nov. 2015.

(17) “Hulu to Bring SEINFELD: THE APARTMENT Fan Experience to LA This December.” Broadway World. N.p., n.d. Web. 29 Nov. 2015.

(18) “Hulu with Showtime.” Hulu. N.p., n.d. Web. 29 Nov. 2015.

(19) “What Is SHOWTIME® on Hulu?” Hulu. N.p., n.d. Web. 29 Nov. 2015.

Cablevision

Link

by Steven Spohr

Summary

Source – Cablevision.com

Founded in 1973, Cablevision Systems Corporation is a leading telecommunications company that primarily offers television, phone, and Internet services to millions in the NY metropolitan area. Initially serving a mere 1,500 customers on Long Island, Cablevision has since expanded to offer WiFi, a leading local newspaper, and business communications solutions to its over 3 million subscribers. Former properties include Madison Square Garden and Rainbow Media Holdings. [1]

Source – Optimum.com

Cablevision’s television, phone, Internet, WiFi, and business solutions all operate under the ‘Optimum’ brand name. These include (but are not limited to) –

Optimum TV – exclusive home of News 12 Networks, a series of local news channels
Optimum Voice
Optimum Online
Optimum WiFi
Optimum Lightpath – a “leading provider of integrated business communications solutions that meets the needs of larger companies” [1]

Source – www.newsday.com/

Cablevision also owns Newsday Media Group, which runs two local papers. Newsday is a Pulitzer Prize-winning daily newspaper that has been in circulation since 1940. Over 70% of Long Island adults read Newsday, and its articles and reporting have won numerous awards and made it the top paper on Long Island. To provide the most local news possible, Newsday works closely with MSG Varsity (part of the News 12 Networks) to provide detailed coverage of local high school and college sports. amNewYork offers a quick read of city news and events. In addition to the papers, NMG owns Star Community Publishing, which producers weekly shopper publications in Long Island and Queens. It is the largest publisher of its kind in the Northeastern United States. [2]

Leadership

The Dolan family founded Cablevision and continues to lead the company today. Key personnel include [3] –

Charles Dolan – Founder and Chairman / Source – Sean Smith, The Boston College Chronicle

James Dolan – Chief Executive Officer / Source – Al Iannazzone, Newsday.com

Kristin Dolan – Chief Operating Officer / Source – Variety.com

Brian Sweeney – President / Source – POST Online Media

Gregg Seibert – Vice Chairman and Chief Financial Officer / Source – Business Wire

Hank Ratner – Vice Chairman / Source – The Madison Square Garden Company

Financials

A detailed map of Cablevision’s stock pricing in 2014. / Source – Yahoo! Finance

2014 has seen Cablevision’s stock (CVC) prices gradually increase throughout the year. Starting the year at $17.22/share, CVC stock stands at $20.32/share as of November 29th. February 3rd saw the year’s low of $15.85. Prices peaked in late July, mid-September, and late November. [4]

The following financial information is from Cablevision’s Third Quarter 2014 Results.

Net revenue increased 3.7% to $1.62 billion.
Cable advertising revenue grew 6.8%
Average Monthly Cable Revenue per Customer increased 5.7% to $154.50/customer/month. [5]

These figures represent a continued loss of subscribers for Cablevision across the board. Between satellite TV providers, rival phone companies, and the public’s shift to watching TV online, Cablevision’s audience is becoming fragmented. The company chose to increase its subscription rates in response to decreasing numbers, which is represented by the net revenue and AMCR/C increases. [6]

Recent News

The latter half of 2014 has been a busy one, with notable hirings, financial news, legal troubles, and more.

August 4th

August 4th saw Cablevision’s announcement that it has hired David Dibble as Chief Technology Officer, a newly-created role. Dibble is formerly of Yahoo!, and his hiring is part of Cablevision’s efforts to “become the premier connectivity provider in the market, delivering a peerless customer experience”. [7]

November 7th

A New York Times article revealed a major legal proceeding against Cablevision. The National Labor Relations Board has charged Cablevision CEO James Dolan with “illegally threatening to deny company technicians in Brooklyn a pay increase unless they voted to quit their union”. The NLRB also charged Cablevision itself with “illegally [undermining] the union’s representation of those workers by sponsoring a nonbinding poll to determine whether they wanted to leave their union”, while some workers reported they were being ‘spied on’ during the vote. Federal law states that such a vote can only be conducted by the labor board, not the company. CEO Dolan fired back, calling the NLRB “a tool of Big Labor” and questioning the validity of its findings. The case is ongoing, and Cablevision has stated it will appeal to federal courts, if necessary. [8]

CEO Dolan has plenty of reasons to be frustrated, especially with his ongoing legal troubles with the National Labor Relations Board. / Source – ESPN.com

November 11th

Cablevision teamed up with Time Warner Cable to release the first ever “New York Television Audience Insights Report”. The report sampled the 3.5 million subcribers of Cablevision and TWC in the New York area, which is half of the TV homes in the region. Its aim was to help advertising and marketing departments and companies get better value out of their advertising purchases. Some key findings include –

74% of all TV programming watched was outside of traditional TV ‘prime time’ (8-11PM).
On average, a subscriber will only watch 25 channels in a month.
a whopping 90% of all viewing comes from a mere 100 channels. [9]

These new insights will help create better statistics for TV viewership and aid advertisers in spending money more efficiently.

November 18th

New York City Mayor Bill de Blasio announced that the city is planning an extensive new WiFi network across the five boroughs. The project, dubbed LinkNYC, would provide not only free WiFi, but also no-cost domestic calling and video chat. The 10,000 hotspot system would replace the city’s decaying network of archaic payphones and operate completely with money generated through advertising. Projected to cost around $200 million, LinkNYC would bring in over $500 million over the next twelve years, according to city officials.

This announcement led some to think Cablevision’s Optimum WiFi network would be threatened by this new, massive competition. Cablevision officials have not only dismissed these musings, but have actively worked with New York City on a number of initiatives, possibly including LinkNYC itself. [10]

Mayor-Elect De Blasio Makes Announcement

Mayor de Blasio’s ambitious project looks to dramatically improve WiFi services within the five boroughs. / Source – PIX 11

November 22nd

The Lewisboro Ledger revealed that Cablevision has a new deal with the town of Lewisboro (Westchester County). The deal, which primarily concerns franchising fees, has a number of key improvements –

Over $270,000 in new franchising fees are expected in 2015.
Free cable would be provided to 16 municipal and school buildings, including the public library.
New offers would include a senior discount for those aged sixty-five and older.
Town Board meetings would become available for live-streaming.
The town’s parks and baseball fields will become WiFi-equipped. [11]

November 25th

Kids video-on-demand network Kabillion announced a carriage deal with Cablevision. Kabillion, which is the only independently-owned VOD network ranked in the Top 10 Kids Free On Demand list, will now reach over 50 million homes nationwide. The deal is beneficiary to Cablevision too, as Kabillion reports views exceeding 65 million in 2014. [12]

Bibliography

AOL

Posted on March 15, 2014 by Raven Irabor

By Raven Irabor

Photo Courtesy Of: Hot Digital News

Location:

770 Broadway

New York, NY 10003

United States

Phone: 1-212-652-6400

www.aol.com

Key Executives:

(Left to Right)

CEO/Chairman: Timothy M Armstrong

Exec. VP/Chief Financial Officer: Karen E Dykstra

Exec. VP/CEO: AOL Brand Group: Susan M Lyne

Exec. VP/Secretary/Gen. Cnsl: Julie M Jacobs

ABOUT AOL

Brief Overview:

AOL Inc is a brand company that focuses on producing original content that connects and engages its audience on a local and global scale.

History:

Originally known as Quantum Computer Services, AOL has been in the business of improving internet service for over 25 years. In 1989, the familiar epigram, “You’ve got mail” was introduced alongside its first instant messaging service. Due to an employee contest, Quantum Computer Services changed its name to AOL (America Online) in 1992. AOL first began expanding its products and services with its homepage that was launched in 1995. Over time AOL has acquired: Mapquest, CompuServe, ICQ, Moviefone, Netscape, AOL/Time Warner merge, Advertising.com, TechCrunch, AOL Huffington Post Media Group, Patch, Gravity, and many other companies. AOL made history in 2005 by becoming the first internet company to win an Emmy. In 2006, America Online officially changed its name to AOL and began offering its services free of charge. [1] [2]

AOL Inc. then and now [3] [4]

AOL: The Brand

FINANCIALS

Summary:

2013 Fiscal Overview

According to Armstrong, 2013 was AOL’s most successful year in the last decade. In the past year, AOL Inc revenue was $2.32 billion, an increase from $2.192 billion in 2012. This increase was predominately due to its growth in its advertisement business. AOL Inc. was able to come ahead in analysts’ estimated reporting of revenues but not of earnings. In 2013, it earned 43 cents per share while the estimation was 46 cents per share. The fourth quarter of 2013 shows a 13 percent increase of revenue in comparison to 2012’s fourth quarter. Subscription revenue declined by 10 percent, $156.7 million, in the fourth quarter. The anchor on AOL’s success was its newest acquisition, Patch. Due to major cutbacks and layoffs, Patch weighed down the company’s earnings for 2013. With the acquisition of Gravity, AOL is hoping for a better turn out for 2014. [5] [6] [7] [8]

WHAT’S BEEN GOING ON

The leaders at AOL Inc. are constantly looking at the realm of media and figuring out innovative ways to constantly push forward their presence in the industry. In the beginning of the year, Hale, an investment firm that specializes in distressed business, joined AOL Inc in the holdings of Patch. Patch was acquired by AOL in 2009. Armstrong had high aspirations for this company, but it gave back little financial return. The idea for Patch was that AOL would be able to use it as a platform to create a series of hyper-local news sites, which would then allow AOL to get its hands into local and even national advertisement [9]. Unfortunately, in April AOL agreed to sell its minority holding to Hale as it was not reaping the benefits it had expected [10]. While Patch failed to be AOL’s ticket to advertising revenue, its new project shall be its next venture into further success in the advertising world.

In March AOL announced that they plan to launch One. One will be an ad system/software that helps companies automate the process of buying and selling advertisements online. According to Armstong, “the move represents a switch in focus from original content to ad technology.” With this expansion, AOL will now be able to reach audiences that its original contest would not have reached. With AOL making $1.6 billion in ad revenue, Armstrong plans on taking full advantage of this new window of opportunity [11].

In a continuum of advertising ventures, AOL also announced in the beginning of the quarter of its acquisition of Gravity. Gravity is a content personalization start up venture. It works with online publishers to offer tailored customized content based on the activity of each visitor. Gravity’s technology will act as a catalyst in all of the areas of AOL Inc. to create more engaging, relevant and valuable experiences for its consumers, advertisers and publisher partners. [12]

Other than advertisements being part of the new wave of media experience, video has become another popular avenue. In April AOL announced its media makeover on its site. In an interview with Maureen Sullivan, president of aol.com, she talks about the overwhelming increase of video streaming. More and more AOL users are consuming more video based content. This caused for AOL to push more towards video. With content producing partners such as: ESPN, HSN, and Conde Nast, AOL will begin providing its users with more video content related to their previous searches. This will allow users to have a more personalized web experience and also allow advertisers to reach a more direct audience.

AOL has not completely left its focus on producing original content. In April, AOL announced the renewal of its four original web series:

CITY BALLET

HARDWIRED 2.0

THE FUTURE STARTS HERE

#CANDIDLYNICOLE

These shows have allowed AOL not only to reach the number one spot for premium curated network on the web, but also to give advertisers a whole different platform to reach consumers. AOL’s full slate of new original series for 2014 will be announced at the Digital Content NewFronts on April 29^th in Brooklyn, New York [13].

Since its spun off from Time Warner in 2009, AOL has been pressured by shareholders to make moves such as a patent deals. In April, AOL agreed to share and patent licenses to Microsoft Corp (MSFT). This deal has brought AOL to an increase of 43% the day of the closing, the biggest one day increase since 11/25/09. The arrangement, which will give more than 800 patents and related applications to Microsoft, AOL generate additional funds amid slow advertising growth and a decline in dial-up Internet subscribers. [14]

With AOL moving from content producing to a largely advertisement based company, it will be interesting to see how these new ad based ventures benefits the company and contributes to the ever growing world of media.