Discovery Communications

By Erin Qiu, Ryan Wagner
discovery-communications[1] Discovery Communications logo

DISCOVERY COMMUNICATIONS, INC.

One Discovery Place

Silver Spring, MD 20910

240-662-2000

OVERVIEW

John Hendrick found Discovery Communications, Inc. (DCI), a global mass media and entertainment company based in Maryland, in 1985 [2]. The company first started with a single channel, The Discovery Channel, and later offered non-fiction programming through its network entertainment brands including The Learning Channel (TLC), Animal Planet, Science and Turbo/Velocity, Discovery Education, Investigation Discovery, OWN:Oprah Winfrey Network, and Eurosport. The company’s programs can be mainly separated into three types: Nonfiction, Sports, and Kids. DCI explores science fields, inspiring and entertaining people with its content. It also produces educational programs and services to schools. DCI in global entertainment reaches 3 billion cumulative subscribers in more than 220 countries and territories [3].

tlc_logo    animal-planet-logo  science-channel-logoblack-transparent  turbo velocity  discovery-education  investigation-discovery  own  eurosport
   [4] TLC         [5] Animal Planet [6]Science Channel  (7)Turbo         (8)Velocity    (9)Discovery Education (10)Investigation Discovery (11)OWN:Oprah Winfrey Network (12)Eurosport

KEY EXECUTIVES

Discovery Communications is made up of an executive board that oversees all functions of the company [13]. The President and Chief Executive Officer, David M. Zaslav, also acts as Director and member of the Executive Committee and the President and CEO of Discovery Communications Holdings LLC. Zaslay makes a salary of $10,610,000, while Andrew Warren, the Senior Executive Vice President and Chief Financial Officer makes about $2,530,000 [14].

FINANCIAL INFORMATION

Discovery Communications is a publicly traded company on the New York Stock Exchange in Series A under the ticket name DISCA. On November 29, 2016, the closing price per share was $27.65. Over the previous 52 weeks, Discovery Communications has marked its highest sale price at $31.39 and its lowest sale price at $23.66 [15]. Over the past two years, DCI has noticed a decline in stock. While this drop in stock price occurred back in 2014, the company has since seen stabilization.

2 Year Overview of Stock Prices for DSCA

[16] 2 Year Overview of Stock Prices for DSCA

Much of Discovery Communication’s revenues are made possible through distribution fees charged for their services. Additional revenues are generated through consumer advertising, with national options for purchasing ad slots either upfront or in scatter markets. In fact, in 2015, distribution made up 48% of their revenue, while advertising made up 47%, leaving 5% due to other revenue [17].

In their 2016 third quarterly report, Discovery Communications identifies a 22% decrease in net income since last year’s third quarter, dropping funds from $279,000,000 to $219,000,000. Due to currency changes, DCI’s International Networks saw a decrease of 16% which was not offset by the domestic increase in network of 3%, unfortunately.

  INDUSTRY

Since its foundation in 1985 as a simple channel, DCI gradually expanded itself and established its New World Headquarters in Maryland in 2003 [18]. During these years, DCI added a second network by acquiring The Learning Channel (TLC) from Financial News Network Inc. (FNN) [19]. It also launched network’s website (Discover.com), and created channels for Animal Planet, Discovery Science, Discovery News, and partnered with Global Education to launch the Nonprofit Discovery Channel. With all these achievements, DCI became the World’s Most Widely Distributed Television Brand in 2001. After 2003, DCI continued launching networks including Discovery Education in 2004, its first First-Free-to-Air Channel in 2006, and Investigation Discovery in 2008, and teamed up with Oprah for OWN: Oprah Winfrey Network in 2011 [20]. In 2008, the owners of Discovery Communications, Advance/Newhouse and Discovery Holding combined their stakes and began trading as a public company on the NASDAQ stock exchange [21]. As DCI built partnerships and made investments in the U.S., it also paved the way to international partnerships and investments as well.

INTERNATIONAL PARTNERSHIPS AND INVESTMENTS

DCI has established its mighty international networks throughout the years since 1989 when it launched the Discovery Channel in the United Kingdom and Scandinavia [22]. Discovery Networks International includes five regional operations and covers all major cable and satellite markets, which includes the Asia-Pacific region, Central and Eastern Europe, the Middle East and Africa, Latin America/U.S. (Hispanic), Northern Europe, and Southern Europe. In each of these regions, DCI distributes an average of 10 channels in every market. Discovery Networks International not only offers customized schedules, but also programs in 45 languages worldwide via 352 distribution feeds [23]. Between 2014 and 2016, DCI has announced partnerships with several companies. In 2014, DCI launched the digital studio New Form with Brian Grazer and Ron Howard [24], and the same year, it acquired All3Media with Liberty Global [25]. In 2015, Liberty Global and Discovery Communications made a joint investment in Lionsgate and acquired stake in the company [26].

CURRENT PROJECTS

In August 2016, DCI and Liberty Global renewed their distribution agreement, a long-term deal that allows DCI to distribute its programs across 12 countries, including Austria, Belgium, the Czech Republic, Germany, Hungary, Ireland, Poland, Romania, Netherlands, Slovakia, Switzerland and the UK in Europe. The agreement also encompasses digital rights which enable viewers to watch programs anywhere [27].

Eurosport has also obtained the rights to distribute all matches of the Wimbledon tennis tournament live in an additional 16 countries for the next three years, 2017 to 2019, by extending the deal with The All England Club. The deal includes both TV and digital rights. A new deal has also been agreed upon that allows Eurosport to present all four Grand Slams: Wimbledon, the Australian Open, Roland-Garros, and the US Open [28].

In October 2016, DCI announced a partnership with World Wildlife Fund (WWF) that conserves an almost one million acres of land for tigers in India and Bhutan. The project, Project C.A.T. (Conservation Acres for Tigers), tries to protect and increase the wild tiger population, and allows rangers to better observe wild tigers’ health and collect data. DCI would also produce and distribute public service announcements and in-program content that bound with Project C.A.T., in the purpose of raising public awareness. DCI is planning to air a new documentary about tigers on its global networks in 2018 [29].

cat[30] Project C.A.T.

FUTURE PROJECTS


In 2005, DCI gained the rights to distribute the four Oympic Games in the 2018-2024 period in Europe on all TV and all platforms, including free-to-air television, subscription/pay-TV television, internet and mobile phone in all languages across 50 countries and territories on the European continent [31]. However, DCI has to agree upon on the requirements by The International Olympic Committee (ICO) and local market to broadcast a minimum of 200 hours of the Olympic Games and 100 hours of the winter Games of free-on-air television during the Games period [32].

  20150629_CMBroadcaster Signature      olympic1
 [33][34]International Olympic Committee Awards All TV and Multiplatform 
Broadcast Rights in Europe to Discovery and Eurosport for 2018-2024 
Olympic Games

DCI made a $100 million investment and entered into a strategic partnership witn Group Nine Media. The Group Nine Media Company is a new media holding company, consisting of Thrillist Media Group, NowThis Media, The Dodo, and Discovery’s digital network Seeker. The goal is to create one of the world’s largest digital-first content companies. The brand, Media Nine Group, not only allows each individual companies to remain independent but also enables the companies to support one another. The content studio and Thrillist’s sales team, The Colab will combine with NowThis Studios, The Dodo, and Seeker’s combined content team to create a major advertising solutions group across all the new brands. The company will also combine technology capabilities to create a publishing platform to power all brands. A new video department will be generated that will be responsible for creating OTT/on-demand and linear TV programming across all properties [35].

SOURCES

[1] Discovery Communications Logo. Google Images. Retrieved: November 29th 2016.

[2] Our History. Discovery Communications. Retrieved: November 29th 2016.

[3] Investor Relations. Discovery Communications. Retrieved: November 29th 2016.

[4] TLC Logo. Google Images. Retrieved: November 29th 2016.

[5] Animal Planet Logo. Google Images. Retrieved: November 29th 2016.

[6] Science Channel Logo. Google Images. Retrieved: November 29th 2016.

[7] Turbo Logo. Google Images. Retrieved: November 29th 2016.

[8] Velocity Logo. Google Images. Retrieved: November 29th 2016.

[9] Discovery Education Logo. Google Images. Retrieved: November 29th 2016.

[10] Investigation Discovery Logo. Google Images. Retrieved: November 29th 2016.

[11] OWN:Oprah Winfery Network Logo. Google Images. Retrieved: November 29th 2016.

[12] Eurosport Logo. Google Images. Retrieved: November 29th 2016.

[13] Leadership. Discovery Communications. Retrieved: November 29th 2016.

[14] Key Executives. Yahoo Finance. Retrieved: November 29th 2016.

[15] Summary. Yahoo Finance. Retrieved: November 29th 2016.

[16] 2 Year Overview of Stock Price for DSCA. Yahoo Finance. Retrieved: November 29th 2016.

[17] 2015 Annual Report. Discovery Communications. Retrieved: November 29th 2016.

[18] Our History. Discovery Communications. Retrieved: November 29th 2016.

[19] Associated Press (April 2nd 1991). THE MEDIA BUSINESS; Discovery to Buy a Channel. The New York Times. Retrieved: November 29th 2016.

[20] Our History. Discovery Communications. Retrieved: November 29th 2016.

[21] Discovery to combine stakes in Discovery Communications with Advance/Newhouse (December 13th 2007). CNNMoney. Retrieved: November 29th 2016.

[22] Our History. Discovery Communications. Retrieved: November 29th 2016.

[23] Businesses & Brands. Discovery Communications. Retrieved: November 29th 2016.

[24] Jarvey, Natalie (April 2nd 2014). Brain Grazer, Ron Howard Launch ‘New Form’ Digital Studio With Discovery. The Hollywood Reporter. Retrieved: November 29th 2016.

[25] Newsroom. Discovery Communications. Retrieved: November 29th 2016.

[26] James, Meg and Faughnder, Ryan (November 10th 2015). Lionsgate sells 6.8% stake to John Malone’s Liberty Global and Discovery. Los Angeles Times. Retrieved: November 29th 2016.

[27] Briel, Robert (August 2nd 2016). Liberty Global and Discovery sign 12-market carriage deal. Broadband YV News. Retrieved: November 29th 2016.

[28] Dickens, Andrew (March 8th 2016). Eurosport serves Wimbledon further. C21Media. Retrieved: November 29th 2016.

[29] Paul, Jonathan (October 19th 2016). Discovery, WWF partner for Project C.A.T. Realscreen. Retrieved: November 29th 2016.

[30] Project C.A.T. Logo. Google Images. Retrieved: November 29th 2016.

[31] Press Release (June 29th 2015). IOC AWAEDS ALL TV AND MULTIPLATFORM BROADCAST RIGHTS IN EUROPE TO DISCOVERY AND EUROSPORT FOR 2018-2024 OLYMPIC GAMES. Olympics. Retrieved: November 29th 2016.

[32] BBC and Discovery Communications sign long-term Olympics Games partnership (February 2nd 2016). BBC. Retrieved: November 29th 2016.

[33] International Olympic committee Awards All TV and Multiplatform Broadcast Rights in Europe to Discovery and Eurosport for 2018-2024 Olympic Games. Google Images. Retrieved: November 29th 2016.

[34] International Olympic committee Awards All TV and Multiplatform Broadcast Rights in Europe to Discovery and Eurosport for 2018-2024 Olympic Games. Google Images. Retrieved: November 29th 2016.

[35] Newsroom. Discovery Communications. Retrieved: November 29th 2016.

CBS Corp.

CBS Corporation

By: Marlowe Reardon, Justin Rivera, and Francesca Sostar
CBS Logo

 [2] CBS Corporations Logo

Overview

Columbia Broadcasting System, known as CBS Corporation, was founded in 1927 as competition to the National Broadcasting Company (NBC). CBS began as a major contributor in the radio business, then moved into television as that transition of medium was occurring [1].

Divisions of the Company

CBS Corporation branches out to all sorts of media, including radio, television, film, cable, as well as interactive media. The company owns a wide variety of operations such as its own television distribution, consumer products, television studios, home entertainment, and sports networks. CBS also has joint ventures with major companies such as Lionsgate and Warner Bros. Entertainment. Their deal with Warner Bros. allowed them to create the CW, a television network that has produced successful shows such as “Arrow” and “The Vampire Diaries” [3]. The partnership between Lionsgate and CBS led the the development of “Pop”, which combines both major companies talents in programming, production, and distribution.

"Pop" Logo

[13] “Pop” Logo, CBS and Lionsgate joint venture

The CW logo, CBS and Warner Bros Entertainment joint venture

[14] The CW logo, CBS and Warner Bros Entertainment joint venture

Key Executives

NEW YORK, NY - MAY 15: President & CEO of CBS Corp. Les Moonves attends CBS 2013 Upfront Presentation at The Tent at Lincoln Center on May 15, 2013 in New York City. (Photo by Ben Gabbe/Getty Images)

[4] Leslie Moonves, CEO, Chairman of the Board, and President

 Shari E. Redstone, Vice Chairman

[6] Shari E. Redstone, Vice Chairman

Jim Lanzone, Chief Digital Officer

[7] Jim Lanzone, Chief Digital Officer

 

 Armando Nuñez, President & CEO-CBS Global Distribution Group

[8] Armando Nuñez, President & CEO-CBS Global Distribution Group

635647883968561121-sumner-redstone

[5] Sumner Redstone, Chairman Emeritus

 

 

Finances

CBS is a publicly traded company in the New York Stock Exchange, listed as CBS.A and CBS. Their stock has seen a steady increase over the past year, currently sitting at $60 per share, as opposed to $50 per share a year ago [9]. CBS had a successful third quarter this year, with revenues increasing 4 percent to $3.4 billion. Revenue is up from $3.26 billion at the same time last year. This was due to an increase in revenues and fees from CBS affiliate stations and a growth in their digital distribution platforms. There was also a negative impact in advertising revenue from the Republican and Democratic National Conventions, the first Presidential debate, and the 2016 Summer Olympics [10].

Generated by IJG JPEG Library

[11] CBS NYSE Closing Bell, 12/9/15.

Some of the largest contributors to CBS’s success are its cable networks, such as Showtime Networks and CBS Sports Network. Their revenue increased 14% to $598 million in this third quarter, growing from $526 million in last year’s third quarter. This aspect of the company will continue to prosper, with the growth in over-the-top (OTT) streaming services across media [12].

Current Projects

Right now, CBS Corporation is attempting to close a deal in which Viacom will merge with CBS. Both Sumner and Shari Redstone, Chairman and Vice Chairman of CBS, are large supporters of the deal. However, what is halting the deal is both companies board of directors have obligations to their shareholders. These shareholders are still exploring the potential problems that could happen if the deal were to be made. Some of these issues include pricing and structure after the merger is made. Even though the deal is still in talks, it is likely that it will happen because a single family, the Redstone’s, own 80 percent of both companies [13].

With the emergence of AT&T’s aggressively priced DirectTV Now (merging internet and television like never before), CBS is left to wonder one question: Why? A deal of this magnitude essentially leaves CBS yearning to somehow affiliate itself with this mega-deal. CBS has already taken the initiative to converge with other prosperous companies, inking a small deal with Google that involves a “skinny bundle” of TV networks to be called YouTube Unplugged. The drive CBS has to concern itself with as many large companies as possible depicts its drive to remain a powerful media conglomerate [14].

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[15] Youtube Logo

CBS has been in the preproduction process of a new Star Trek series titled Star Trek: Discovery. This series will only be available on CBS’s online streaming service CBS All Access, after premiering on CBS. The decision to stream the show was made because science fiction shows have historically done poorly on broadcast television. CBS believes that a majority of Star Trek fans will pay for the services of CBS All Access so they will not miss out on the new series. Star Trek: Discovery is said to have a diverse and better represented cast, with a female lead and at least one gay character [16]. The company is hoping that this new series will also bring more viewers to this service, with about 1 million subscribers already. A commercial-free option of CBS All Access is now available, which costs $9.99 a month, as opposed to the ad-supported service costing $5.99 a month [17].

fb_cbsaa_200x200_25

[19] CBS All Access Logo

star-trek-discovery-1024x519

[18] Star Trek: Discovery Logo

CBS is starting to take similar approaches to that of Netflix. Leslie Moonves stated that he is a big fan of Netflix and is taking some strategies that will help with CBS All Access. Rather than just displaying old shows on All Access, CBS has decided to take the same approach as Netflix by creating its own original shows. They use this strategy in order for their viewers to keep interest in All Access and not cancel their memberships. Previously, there would only be two or three buyers to get content from CBS. Now, streaming services are benefitting CBS Corporation because they can sell their syndicated content to Netflix, as opposed to these two or three buyers.

There has also been continuing success with CBS’s subsidiary, Showtime. Showtime is another over-the-top streaming site, similar to All Access. Moonves is going to make a continual amount of original programming, aiming for once a month released series or seasons. He also wants there to be an increase from about one million to four million subscribers in the next few years [20].

CBS has added six new shows this fall season to their primetime lineup, three comedies and three dramas. The three comedies are Kevin Can Wait, Man With a Plan, and The Great Indoors. These shows have big-name stars, such as Kevin James, Matt LeBlanc, and Joel McHale. The new dramas, Bull, MacGyver, and Pure Genius attract a wide range of audiences due to the differences of the casts. These shows are doing well so far, but time will tell which ones remain on the network and which will not make the cut [21].

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[22] Kevin Can Wait poster

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[23] Pure Genius poster

Future Endeavors

It was announced November 28th that CBS CEO and Chairman Leslie Moonves will be attending the UBS 44th Annual Global Media and Communications Conference in New York City on December 5th for a question-and-answer session [24]. This is a conference where companies join to meet and host formal presentations over a three day period [25].

Two new shows are set to premiere later in the 2016-2017 season on CBS. Training Day and Doubt are both dramas that revolve around crime and the legal system. This will hopefully help the ratings of the other dramas already showing on CBS [26]. The future of CBS Corporation looks very bright, and many changes are set for the upcoming months and years.

SOURCES

[1] https://www.britannica.com/topic/CBS-Corporation,. (2016). CBS Corporation. Retrieved 24 November 2016.

[2] http://logok.org/cbs-logo/,. (2016). CBS Logo. Retrieved 25 November 2016.

[3] https://www.cbscorporation.com/about-cbs/,. (2016). About CBS Corporation. Retrieved 25 November 2016.

[4] http://cdn5.thr.com/sites,. (2016). Leslie Moonves. Retrieved 25 November 2016.

[5] http://www.gannett-cdn.com/-mm-/4f4f62b1d3b58aebf110dff9a65dfa9cb9aa49b4/c=0-171-1994-2830&r=537&c=0-0-534-712/local/-/media/2015/04/16/USATODAY/USATODAY/635647883968561121-Sumner-Redstone.jpg,. (2016). Sumner Redstone Picture. Retrieved 25 November 2016

[6] http://www.zimbio.com/photos/Shari+E.+Redstone,. (2016). Shari E. Redstone Photo Stream. Retrieved 25 November 2016.

[7] http://www.cbscorporation.com/2016/06/jim-lanzone-named-chief-digital-officer-of-cbs-corporation/,. (2016). Jim Lanzone named Chief Digital Officer of CBS Corporation. Retrieved 25 November 2016.

[8] https://www.cbspressexpress.com/cbs-studios-international/executives/view?id=241,. (2016). Armando Nunez. Executives. Retrieved 25 November 2016.

[9] https://finance.yahoo.com/quote/CBS?p=CBS,. (2016). CBS Corporation Finances. Retrieved 26 November 2016.

[10] http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MzU3MzQyfENoaWxkSUQ9LTF8VHlwZT0z&t=1&cb=63613799985568029,. (2016). CBS Annual Results. Retrieved 26 November 2016.

[11] http://www.gettyimages.com/event/the-talk-rings-the-closing-bell-at-the-new-york-stock-exchange-595510127?#sheryl-underwood-sara-gilbert-shahttps://youtu.be/bqm9HSYbf0oron-osbourne-aisha-tyler-and-julie-picture-id500711866,. (2016). CBS’ “The Talk” Rings The Closing Bell At The New York Stock Exchange. Retrieved 26 November 2016.

[12] http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MzU3MzQyfENoaWxkSUQ9LTF8VHlwZT0z&t=1&cb=636137999855680291,. (2016). CBS Annual Results. Retrieved 26 November 2016.

[13] http://www.investopedia.com/stock-analysis/111716/heres-whats-holding-viacomcbs-merger-cbs-viab.aspx,. (2016). Here’s What’s Holding Up the Viacom-CBS Merger. Retrieved 26 November 2016.

[14] http://variety.com/2016/digital/news/cbs-directv-now-launch-att-1201925053/,. (2016). CBS Won’t Be in DirecTV Now at Launch, but Talks With AT&T Continue. Retrieved 25 November 2016.

[15] https://www.youtube.com/yt/brand/downloads.html,. (2016). Youtube Logo. Retrieved 26 November 2016.

[16] http://www.avclub.com/article/cbs-admits-star-trek-discovery-wouldnt-cut-it-netw-245919,. (2016). CBS admits Star Trek: Discovery wouldn’t cut it on broadcast TV. Retrieved 26 November 2016.

[17] http://variety.com/2016/tv/news/star-trek-discovery-good-wife-spinoff-cbs-all-access-premiere-date-1201860613/,. (2016). ‘Star Trek: Discovery’ Delayed on CBS All Access Until May, ‘Good Wife’ Spinoff Moved Up. Retrieved 26 November 2016.https://youtu.be/bqm9HSYbf0o

[18] http://www.cheatsheet.com/,. (2016). Star Trek: Discovery Logo. Retrieved 27 November 2016.

[19] https://wwwimage-secure.cbsstatic.com,. (2016). CBS All Access Logo. Retrieved 27 November 2016.

[20] http://www.fool.com/investing/2016/10/01/why-cbs-corporation-is-a-big-fan-of-netflix.aspx,. (2016). Why CBS Corporation Is a Big Fan of Netflix. Retrieved 27 November 2016.

[21] http://www.cbs.com/shows/cbs-fall-premieres-2016/news/1005234/get-a-first-look-at-the-2016-2017-cbs-primetime-lineup/,. (2016). Get a first look at the 2016 2017 cbs primetime line up. Retrieved 28 November 2016.

[22] https://images-na.ssl-images-amazon.com/images/M/MV5BMjIyNDgyNDY4Nl5BMl5BanBnXkFtZTgwMDg4NDQwMDI@._V1_UX182_CR0,0,182,268_AL_.jpg,. (2016). Kevin Can’t Wait Poster. Retrieved 28 November 2016.

[23] https://images-na.ssl-images-amazon.com/images/M/MV5BMTgxMDM0NDAxMl5BMl5BanBnXkFtZTgwMDA5NDQwMDI@._V1_UX182_CR0,0,182,268_AL_.jpg,. (2016). Pure Genius Poster. Retrieved 28 November 2016.

[24] http://www.cbscorporation.com/2016/11/cbs-corporation-chairman-and-chief-executive-officer-leslie-moonves-to-participate-in-the-ubs-44th-annual-global-media-and-communications-conference/,. (2016). CBS Corporation and Chairman and Chief Executive Officer Leslie Moonves to Participate in the 44th Annual UBS Global Media and Communications Conference. Retriever 28 November 2016.

[25] https://www.ubs.com/global/en/investment-bank/key-investor-conferences/global.html,. (2016). Global 2016 Conferences. Retrieved 28 November 2016.

[26] http://www.cbs.com/shows/cbs-fall-premieres-2016/news/1005234/get-a-first-look-at-the-2016-2017-cbs-primetime-lineup/,. (2016). CBS Fall Lineup. Retrieved 28 November 2016.

Hulu

http://www.freelogovectors.net/hulu-logo-eps-file/

hulu company logo [1]

Founded: March 2007 by Beth Comstock & Jason Kilar

Jason Kilar

Jason Kilar [3]

Beth Comstock

Beth Comstock [2]

CEO: Mike Hopkins

mike_hopkins

Mike Hopkins [19]

SVP, Head of Distribution: Tim Connolly

tim_connolly

Tim Connolly [19]

SVP, Head of Content: Craig Erwich

craig_erwich

Craig Erwich [19]

SVP, General Counsel: Chadwick Ho

chad_ho

Chadwick Ho [19]

About

Hulu is an OTT (over the top) streaming service launched in 2008 to provide users with “hundreds of thousands of hours of the best of the best television programming and movies to subscribers with limited commercials” [4]. Hulu offers its services in both the United States and Japan on two pay scales: “with limited commercials for $7.99 per month or with no commercials for $11.99 per month” [4]. New users can also try Hulu for a 30-day free trial.

Compared to other OTT streaming services like Netflix and HBO Go, Hulu has the benefit of being owned by three of the largest programming distributors: NBCUniversalFox, and Disney-ABC. In total, Hulu has over 500 content partners [4], providing them a great advantage in programming over their competitors. On the advertising side, Hulu has partnerships with over 2,000 brand and companies, helping it gain recognition as one of “the top ad-supported online video sites” [4]. Hulu boasts a subscriber base of 9 Million users whose viewership trends are tracked by ComScore, Nielson, and Quantcast.

 Background

Hulu was first announced during the Super Bowl XLII broadcast via an Alec Baldwin-starring commercial. Initially, the platform was available for free via an ad-supported system and at a premium level called “Hulu Plus” without ads. Archived content from its three powerhouse distributors (NBC/Fox/Disney) could be viewed in on an unlimited basis on both platforms. In 2011; however, Hulu announced that content would be available on the service the day after premiering once users authenticated their service-providers [5]. Later that year, the company struck a deal with the CW Network to also premiere their content next-day [6]. Two years later, Hulu signed on with BBC Worldwide North America to “bring as many as 2,000 episodes from 144 different BBC titles to a wider American audience” [7].

In Early 2015, AT&T struck a deal with Hulu to allow for streaming on “the telecom company’s websites and mobile apps” [11]. In June of 2015, Showtime became “the first premium service to be offered by Hulu” [8], in a monumental deal that allowed the company to effectively compete HBO Go by offering the addition of Showtime‘s premium content at only an additional $8.99/month as compared to HBO Go‘s $11.99/month charge [8]. This deal also showcased the Hulu platform’s ability to support premium add-ons, highlighting them as a powerful distribution tool for premium content providers. In

Original Programming

In 2011, Hulu partnered with documentary film-maker, Morgan Spurlock, on a 6-episode series titled, “A Day In The Life” [9]. The show was available to both free and premium subscribers and chronicled Spurlock as he followed a famous individual around for a day. In 2013, the company ramped up it’s original content by premiering “three original series and seven exclusive shows” [10]. As of April, 2016, the platform boasts 23 original titles, ranging from shows like The Awesomes to Deadbeat. 

Exclusive Rights Deals

Currently, Hulu is focussed on acquiring rights to exclusive content and original series in order to lure potential users. This January, the company gained exclusive rights to stream “Lifetime’s critically acclaimed drama series from A+E Studios, UnREAL” [11] This move, which gambled on the success of a critically acclaimed show after it’s first season, highlights the mindset of much of the company’s moves thus far in 2016. In addition to UnReal, Hulu also picked up the rights to Chance, “a provocative psychological thriller that focuses on a forensic neuropsychiatrist who reluctantly gets sucked into a violent and dangerous world of mistaken identity, police corruption and mental illness” [12].

On January 27, Hulu announced a “landmark output deal” with IFC Films that makes “Hulu the exclusive streaming home for all future documentary releases from IFC Films, which will include all documentaries from the brands IFC Films, Sundance Selects and IFC Midnight” [15]. In a first-of-its-kind deal, all IFC films will now go directly from theaters to the Hulu platform in the first “one-window” agreement of its kind [15].

Curious George [17]

Curious George [17]

In March, Hulu and Universal announced a deal that gives the platform exclusive rights to the Curious George series for past and future releases within the window of a three-year deal [16]. In total, Hulu users “gain access to all nine seasons – over 100 episodes – of CURIOUS GEORGE® TV series”. Additionally, Hulu will be the home to all Curious George feature-length films and the destination of “direct-to-TV specials” [16].

Content Creator

Aside from picking up the rights to existing content, Hulu sees itself as a platform for content creators to flex their muscles. Speaking at the Code/Media conference, CEO Mike Hopkins said, “What we’re trying to do is give creators the resources they need … and go for it” [14]. While the company is “lacking a defining show like “Orange Is the New Black” or “Transparent,” [14] Hulu is confident in its ability to win bidding wars for broadcast smash-hits, something apparent in the company’s success at beating out Netflix and HBO Go for the rights to Fox‘s Empire.

Virtual Reality

On March 24, Hulu announced the launch of it’s virtual reality application. Available on Samsung’s Gear VR platform, Hulu says that it will be bringing all current content to the app and will be “augmenting the experience with some of the very best 360-degree video content available” [18]. Additionally, the company states that users will be able to “watch the entire Hulu 2D library in immersive 360-degree environments” [18].

Overview

With the competitive world of OTT streaming as fiery a battle as ever, Hulu sees to distance itself from the competition by providing its users with innovative, exclusive content. To reel in new customers, the company hopes to be the first to strike gold in new ventures such as virtual reality and will continue to hope that its licensing deals continue to drive revenues.

Sources

[1] http://www.freelogovectors.net/hulu-logo-eps-file/

[2] Dan, Avi. “GE’s CMO Beth Comstock Inspires Innovation Through Instigating.” Forbes. Forbes Magazine, 19 Apr. 2012. Web. 25 Apr. 2016. <http://www.forbes.com/sites/avidan/2012/04/19/ges-cmo-beth-comstock-inspires-innovation-through-instigating/#61e6696d3de4>.

[3] Jason Kilar, Chief Executive Officer of Hulu LLC, Speaks during A…” Getty Images. N.p., n.d. Web. 25 Apr. 2016. <http://www.gettyimages.com/detail/news-photo/jason-kilar-chief-executive-officer-of-hulu-llc-speaks-news-photo/123197454>.

[4] About Hulu.” Watch TV and Movies on Xbox, PS3, Apple TV, and More. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/about>.

[5] Stelter, Brian. “Fox to Limit Next-Day Streaming on Hulu to Paying Cable Customers.” The New York Times. The New York Times, 26 July 2011. Web. 25 Apr. 2016. <http://www.nytimes.com/2011/07/27/business/media/fox-to-limit-next-day-streaming-on-hulu.html>.

[6] Wasserman, Todd. “Hulu to Get Current Season of Gossip Girl and Other CW Content.” Mashable. N.p., 28 Oct. 2011. Web. 25 Apr. 2016. <http://mashable.com/2011/10/28/hulu-gossip-girl-cw/#0f8HZKPPEsqq>.

[7] Hulu BBC Deal: A Positive Step After Some Cloudy Times » CEOWORLD Magazine.” CEOWORLD Magazine. N.p., 18 Sept. 2013. Web. 25 Apr. 2016. <http://ceoworld.biz/2013/09/18/hulu-bbc-deal-a-positive-step-after-some-cloudy-times>.

[8] Perez, Sarah. “Showtime Becomes The First Premium Service To Be Offered By Hulu.” TechCrunch. N.p., 23 June 2015. Web. 25 Apr. 2016. <http://techcrunch.com/2015/06/23/showtime-becomes-the-first-premium-service-to-be-offered-by-hulu/>.

[9] Emami, Gazelle. “Morgan Spurlock ‘A Day In The Life’: Original Series Premieres On Hulu (VIDEO).” The Huffington Post. TheHuffingtonPost.com, n.d. Web. 25 Apr. 2016. <http://www.huffingtonpost.com/2011/08/17/morgan-spurlock-a-day-in-the-life_n_929008.html>.

[10] Gates, Sara. “Hulu Expands Original Content, Announces Three Series And Seven Exclusive Shows (VIDEO).” The Huffington Post. TheHuffingtonPost.com, n.d. Web. 25 Apr. 2016. <http://www.huffingtonpost.com/2012/05/21/hulu-expands-original-content_n_1532718.html>.

[11] Smiley, Minda. “AT&T Strikes Deal with Hulu to Offer Subscription Service to Its Customers.” The Drum. N.p., 25 Apr. 2016. Web. 25 Apr. 2016. <http://www.thedrum.com/news/2015/05/14/att-strikes-deal-hulu-offer-subscription-service-its-customers>.

[12] News.” TV Shows and Movies. Ed. Press Admin. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/posts/hulu-acquires-exclusive-svod-rights-to-unreal>.

[13] News.” Watch TV and Movies on Xbox, PS3, Apple TV, and More. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/posts/hulu-picks-up-chance>.

[14] CHMIELEWSKI, Dawn. “Hulu Finally Gets Serious With Original TV Series — But Is It Too Little, Too Late?” Recode. N.p., 18 Feb. 2016. Web. 25 Apr. 2016. <http://recode.net/2016/02/18/hulu-finally-gets-serious-with-original-tv-series-but-is-it-too-little-too-late/>.

[15] Press Admin. “HULU STRIKES FIRST EVER DEAL FOR PAY ONE WINDOW RIGHTS WITH IFC FILMS.” Hulu.com. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/posts/hulu-strikes-first-ever-deal-for-pay-one-window-rights-with-ifc-films>.

[16] Press Admin. “HULU and UNIVERSAL INK GROUNDBREAKING DEAL FOR CURIOUS GEORGE® TV.” Hulu News. N.p., 17 Mar. 2016. Web. <http://www.hulu.com/press/news>.

[17] http://www.rivercenter.org/event/curious-george-2/

[18] Press Admin. “Hulu Launches Virtual Reality Application.” Hulu News. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/posts/hulu-launches-virtual-reality-application>.

[19] Press Admin. “Executives.” Hulu Executives. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/executives>.

MGM

by Joanna Monfreda
Screen Shot 2014-11-24 at 3.08.04 PM

Metro Goldwyn Mayer [1]

Contact Information

MGM Studios Inc.
245 N Beverly Dr.
Beverly Hills, CA 90210

Key Executives

Gary Barber
Chairman and CEO

Jonathan Glickman
President, Motion Picture Group

Roma Khanna
President, Television Group and Digital

Profile

History

Screen Shot 2014-11-24 at 3.03.57 PM

Alfred Hitchcock serving MGM mascot Leo the Lion tea [5]

In 1924 Metro Pictures Corp., Goldwyn Pictures, and Louis B. Mayer merged to form Metro-Goldwyn-Mayer, a company that would go on to win 200 Academy Awards and uphold itself to an outstanding level of cinema creation. Known for films such as The Wizard of OzGone with the Windand hundreds more, the film production company paved its way during the beginning days of cinema as the leading studio in the business. [I] Through their peak from the 1930s to the 1950s MGM had many contracted actors such as Frank Sinatra, Fred Astaire, Elizabeth Taylor, and Lucille Ball. [II] Through the 1960s and 1970s, MGM studio was less successful than it had been in the golden age. In the hands of Kirk Kerkorian, many of the studio’s prized props, historical lots, and other possessions were sold. He then put most of the company’s money towards the construction of the MGM Grand Hotel in Las Vegas. [III] The studio’s downhill spiral continued into bankruptcy in 2010 where the company was in 4 billion dollars of debt and desperately needed an overhaul. Since then MGM has slowly been working on building itself back up. [IV]

Finances

MGM Holdings Inc. made $233.5 million dollars in revenue in their third quarter ending in September 2014. The quarter included the months of July, August and September. The company saw $6.5 million dollars from theatrical revenue in these three months, which came from the release of Hercules in areas where MGM controls distribution.

Their worldwide home entertainment revenue was $41.7 million. This was impacted by the home distribution release of The Hobbit: The Desolation of Smaug and RoboCop.

 Another $150.6 million came from worldwide television licensing this quarter. This revenue came from not only the licensing of Teen Wolf, Fargoand Viking, but from the television licensing of Hobbit: An Unexpected Journey and their horror film, Carrie. This is less than the company’s third quarter in 2013, but that is due to how much of an impact Skyfall had on the company’s revenue last year. [V]

What’s Happening Now

Orion Pictures was obtained by MGM in 1997. The studio was responsible for some of the most famous films through the 80s and 90s such as Terminator, The Silence of the Lambsand Dances with Wolves.

After declaring bankruptcy and being acquired by MGM, the studio did not see much success. It wasn’t until this past October, that MGM released a film through the small studio.

A remake of the horror film The Town That Dreaded Sundown was released by Orion Pictures on October 16th, 2014. [VI] There hasn’t been talk of MGM pushing Orion Pictures to be a stand-alone studio, but they do have their hands in other future film distribution deals. [VI][VII]

 

Along with Orion Pictures, MGM is also rebuilding United Artists. This September MGM spent $343.8 million dollars on a 55% ownership in a joint venture with Roma Downey, Mark Burnett, and Hearst Entertainment’s Steven Swartz to create United Artists Media Group. This merge includes Downey and Burnett’s production companies LightWorkers Media and One Three Media. MGM originally purchased United Artists in 1981, and since then the studio has gone through many different hands.

LightWorkers Media and One Three Media are responsible for shows such as The Voice, Survivor, The Celebrity Apprentice, The Bible and Shark Tank. United Artists Media Group is now leaning towards producing more faith based content and will be launching a faith focused, subscription channel called “Over The Top” or OTT. The channel will have new and old faith focused programming including Christian music videos, and both film and television content. [VIII] The executives saw success from their spiritual driven content such as The Bible and Son of God. They seek to target audiences interested in faith and family content because their ratings have shown there is a market for it. [IX] While the MGM works to put together a team to bring OTT to life, they are also looking into other film and digital media ventures as well. [X]

 

MGM collaborated with Warner Brothers on If I Stay a film based on the popular, young-adult novel written by Gayle Forman. The film was made with an 11 million dollar budget, and directed by R.J. Cutler. It was released on August 22th, 2014 of this year, and closed on November 6th, 2014. Its eleven-week run grossed 78.3 million dollars worldwide. [XI]

 

 

 

What’s to Come

On December 17th, 2014 the last film of The Hobbit series The Hobbit: The Battle of the Five Armies will be released. The Hobbit: An Unexpected Journey grossed over one billion dollars worldwide, while its sequel, The Hobbit: The Desolation of Smaug grossed 958.4 million dollars worldwide. [XII][XIII]

With such a large fan base, there are high expectations for the amount of money the ending film of the trilogy will bring the studio. [XIV]

 

ABC has just announced a spin off of Shark Tank that will be produced by MGM’s United Artists Media Group and Sony Picture Television called Beyond the Tank.

 It will be a series documenting past contestants current success and business state after being on the show. The network has called for 10 one-hour episodes, but has not released a premiere date. [XV]

 

On November 27th, 2014 NBC released their first trailer for A.D.: Beyond the Bible produced by MGM’s United Artists Media Group. Roma Downey and Mark Burnett will be the show’s executive producers.

The mini-series is scheduled to premiere on April 5th, 2015, which is Easter Sunday. It is a sequel to The Bible, and begins at the crucifixion and resurrection of Jesus Christ. The series continues the story of the creation of the Christian faith. [XVI]

The company already has two films are scheduled to be released in 2015. The first, Hot Tub Time Machine 2, will be produced in collaboration with Paramount Pictures. The sequel’s theatrical release is directed by Steve Pink, and will be February 20th, 2015. [XVII] The second, in collaboration with 20th Century Fox, will be a remake of the 1982 horror film Poltergeist. It’s directed by Gil Kenan, and its release date is October 26th, 2015. [XVIII]

 

[I] MGM History mgm.com. Retrieved 24 November 2014.
[II] The Historic MGM Studios seeing-stars.com. Retrieved 24 November 2014.
[III] MGM Again: 87 Years of Metro-Goldwyn-Mayer Studio History moviefanfare.com. Retrieved 24 November 2014.
[IV] MGM Files for Bankruptcy Protection nytimes.com. Retrieved 24 November 2014.
[V] MGM Third Quarter Financial Report mgm.com. Retrieved 25 November 2014.
[VI] Iconic Film Company Orion Pictures Returns After 15 Years slashfilm.com. Retrieved 26 November 2014
[VII] MGM Quietly Revives Orion Pictures deadline.com. Retrieved 26 November 2014.
[VIII] MGM, LightWorkers Media and One Three Media Merge mgm.com. Retrieved 28 November 2014.
[IX] Mark Burnett: MGM Deal Will Drive Faith and Family Channel variety.com. Retrieved 28 November 2014.
[X] Creation of the United Artists Media Group deadline.com. Retrieved 26 November 2014.
[XI] If I Stay Box Office Results boxofficemojo.com. Retrieved 28 November 2014.
[XII] The Hobbit: an Unexpected Journey Box Office Results boxofficemojo.com. Retrieved 28 November 2014.
[XIII] The Hobbit: The Desolation of Smaug Box Office Results boxofficemojo.com. Retrieved 28 November 2014.
[XIV] The Hobbit: The Battle of the Five Armies Trailer Release variety.com. Retrieved 28 November 2014.
[XV] Inspired by the success of “Shark Tank” ABC Announces Launch of “Beyond the Tank” mgm.com. Retrieved 28 November 2014.
[XVI] NBC’s “A.D.” Trailer Promo Released: Riveting Portrayal of Passion of Christ christiantimes.com. Retrieved 28 November 2014.
[XVII] Details of Hot Tub Time Machine 2 ropeofsilicon.com. Retrieved 28 November 2014.
[XVIII] Details of Poltergeist Remake ropeofsilicon.com. Retrieved 28 November 2014.

[1] MGM logo mgmlogo.jpg. Retrieved 24 November 2014.
[2] Gary Barber socialregister.co.uk. Retrieved 24 November 2014.
[3] Jonathan Glickman socialregister.co.uk.com. Retrieved 24 November 2014.
[4] Roma Khanna deadline.com. Retrieved 24 November 2014.
[5] Alfred Hitchcock Serving Leo the Lion instagram.com. Retrieved 24 November 2014.
[6] Hercules imdb.com. Retrieved 25 November 2014.
[7] The Town that Dreaded Sundown imdb.com. Retrieved 26 November 2014.
[8] Orion Pictures manlymovie.net. Retrieved 26 November 2014.
[9] United Artist Media Group insidetv.ew.com. Retrieved 26 November 2014.
[10] Hobbit: The Battle of Five Armies imdb.com. Retrieved 28 November 2014.
[11] Shark Tank imdb.com. Retrieved 28 November 2014.
[12] If I Stay imdb.com. Retrieved 28 November 2014.
[13] A.D.: Beyond the Bible comingsoon.net. Retrieved 28 November 2014.
[14] RoboCop imdb.com. Retrieved 26 November 2014.