Real Housewives of New Jersey | Principles & Practices

By Montana McBirney

Comcast/NBCUniversal Logo [1]

What is Comcast/NBCUniversal?

Comcast/NBCUniversal is one of the leading companies in the fields of media, entertainment, and technology. It is under the Comcast Corporation (Nasdaq: CMCSA, CMCSK). This company owns and operates television networks, theme parks, film companies, a sports firm, television stations, and a video, Internet, and phone provider to residential customers and business [2]. The company is essentially split up into two businesses: Comcast Corporation and NBCUniversal.

NBCUniversal Logo [9]

NBCUniversal owns NBC cable networks like Bravo, E!, and MSNBC. NBC Broadcast television has NBC entertainment, news, and sports. NBC Universal also owns television stations in New York, Philadelphia, Washington, and many other markets. Telemundo is also under the umbrella of NBCUniversal, along with Universal Television [3].

How did Comcast/NBCUniversal Come Together?

In 1926, the Radio Corporation of America (RCA) formed NBC. At the New York World’s Fair in 1939, NBC unveiled the television and broadcasts [4]. After General Electric became it’s parent company in 1986, NBC had many successful years critically. In 2002, they bought the Spanish language broadcaster Telemundo and Bravo and a year later NBC merged with Vivendi Universal Entertainment to become NBCUniversal [5]. In 2011, Comcast purchased the controlling 51% of NBCUniversal from General Electric for $13.8 billion.

Who are the Faces of Comcast/NBCUniversal?

CEO NBCUniversal Stephen B. Burke [7]
CEO Comcast Corporation Brian L. Roberts [8]

What Does Comcast/NBCUniversal Own?

The picture above [10] illustrates the cable and broadcast channels that Comcast/NBCUniversal owns, along with the digital, film, and park entities that it owns. Evidenced by the many cable channels it owns, the company is focused it’s efforts on the surging cable industry. In a visit to Syracuse University’s S.I. Newhouse School of Public Communications, CEO Brian Roberts said that, “the world is changing,” and that, “in terms of profit, cable makes more money.” He did say however that NBC is still the engine for their company and it just as much of a focus as the cable channels are [11]. NBC also owns ten stations across the United States in places like New York, Los Angeles, and Chicago. They also own 14 Telemundo stations in places like Miami, Houston, and San Antonio [21].

What is Comcast/NBCUniversal Doing Today?

In the ratings game, NBC won November sweeps for the first time in nine years. However, in February, NBC hit a new low, coming in fifth place in sweeps. Averaging a 1.2 rating among adults 18-49 put them behind Univision‘s 1.5 rating [23]. With shows like “Do No Harm” [34] preforming with dismal numbers (0.9/3), NBC started off badly. They cancelled the show after airing only two episodes [24].

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NBC’s critically acclaimed comedy “30 Rock,” ended its seventh and final season on January 31st this year. Over the many season, “30 Rock” received a whopping 90 Emmy nominations [22]. Often on the show, Tina Fey and her fellow writers wrote what was exactly happening in their life into the show. General Electric employees and “KableTown” executives frequently appeared.

In February, Comcast also made a huge deal with General Electric to buy the remaining half of NBCUniversal earlier than intended. For $16.7 billion, Comcast now has entire control over NBCUniversal. This shows Comcast’s newly energized commitment to cable and broadcast television [25].

Recently, NBC has been going through some shake ups with ratings and hosts. “Today” lost out on ratings to ABC’s “Good Morning America.” Matt Lauer has a contract expiring soon that is also up in the air [26]. The most recent problem has been how NBC handled the Jay Leno – Jimmy Fallon debacle (pictured right [29]). After months of rumors, NBC announced Jay Leno would retire in the spring of next year, with Jimmy Fallon resuming his spot as host of “The Tonight Show” [27].

Also, in February, it was announced that David Axelrod, previous chief strategist to President Barack Obama’s recent campaign, would join NBC News as a senior political analyst [35].

What is Next for Comcast/NBCUniversal?

Comcast/NBCUniversal is preparing for the end of a legendary show, for new summer shows to be released, and for the upcoming Fall 2013 pilot season.

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NBC’s “The Office” will be ending it’s run on Thursday, May 16th at 9p.m. Since 2005, “The Office” has collected Emmy’s, Golden Globes and many other awards in its amazing 9 season run [13].

NBC is beginning it’s summer roll out with Bryan Fuller’s “Hannibal” which averaged a 1.6 rating/4share in adults 18-49 in its premiere on Thursday, April 4. The show got 4.3 million viewers overall, which are not great numbers but good enough considering it’s lead in was the comedy “Go On” [12]. The video below is a season preview for the new show [18].

On Tuesday, April 9th, “Ready for Love,” a relationship show with three bachelors will premiere, with Eva Longoria as Executive Producer [14] will premiere. “America’s Got Talent” will be premiering its 8th season on June 4, with new judges Mel B and Heidi Klum appearing on July 10th [15].

NBC is also scheduled to premiere their new dramedy “Camp” from creators Liz Heldens and Peter Elkoff, starring “Six Feet Under” actress Rachel Griffiths. It is about Little Hawk family Camp and the parents and kids that inhabit it [16]. “Crossing Lines” is another series scheduled for summer 2013 starring William Fichtner and Donald Sutherland [17].

Comcast/NBCUniversal’s cable networks are preparing for the future as well. The E! network is premiering a new reality show about US gold medalist swimmer Ryan Lochte called “What Would Ryan Lochte Do?”. It premieres April 21st at 10pm [19]. Bravo is premiering “Million Dollar Listing,” “Newlyweds The First Year,” and the ever so popular “Real Housewives of New Jersey,” all in the upcoming months [20].

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John Malkovich [33]

Over the past few months, NBC has been green lighting and shooting upcoming fall pilots for the 2013 season. With 24 pilots (15 comedies and 9 dramas) NBC has the most of any major network. Some of the most anticipated include “About A Boy” from “Parenthood” creator Jason Katims, “Untitled John Mulaney/Lorne Michaels” comedy from the two previously named, along with “The Office” vet Craig Robinson’s untitled comedy [30]. For drama, “Hatfields & McCoys,” starring Virginia Madsen, “Wonderland,” a modern set Alice and Wonderland, and “Crossbones,” which John Malkovich recently signed onto [31].

Works Cited

[1] NBC Peacock Spreads Wings Over Comcast. http://online.wsj.com/article/SB10001424127887324478304578171611450891682.html

[2] Comcast Corporate. http://corporate.comcast.com/news-information/company-overview

[3] NBCUniversal About Us. http://www.nbcuni.com/corporate/about-us/

[4] Museum of Broadcast Communications: NBC. http://www.museum.tv/eotvsection.php?entrycode=nationalbroa

[5] Timeline: NBC and Universal. http://www.reuters.com/article/2009/12/03/us-nbc-comcast-timeline-idUSTRE5B22SO20091203

[7] NBCUniversal’s Senior Executives. http://www.nbcuni.com/corporate/management/senior-corporate-executives/

[8] NBCUniversal’s Board of Directors. http://www.nbcuni.com/corporate/management/board-of-directors/

[9] NBCUniversal logo. https://twitter.com/NBCUniversal

[10] NBCUniversal’s ownership table. www.dailywireless.org/2010/01/04/top-ten-digital-broadcasting-stories-of-the-decade/

[11] Montana McBirney’s notes on Brian Roberts’ visit to Newhouse.

[12] Hannibal Ratings. http://variety.com/2013/tv/news/no-big-ratings-bite-for-hannibal-in-premiere-but-nbc-has-seen-worse-1200333622/