By Yilin Pei

LIN Media, LLC

One West Exchange Street, Suite 5A
Providence, RI 02903
401-454-2880

About the Company

LIN TV logo

LIN Media was founded in 1961 under the name “LIN Broadcasting”. In 1994, “LIN Television Corporation” spun off from “LIN Broadcasting” as a public company. In 2010, the company rebranded to LIN Media, transforming to a local multimedia company but the cooperate name didn’t change.

In 2013, LIN was re-organized into LIN Media, LLC, at Delaware.[1] Nowadatries to drive brand, potential audience and revenue growth by providing by diverse platforms such as mobile products, apps and web sites. [2]

TV Stations

LIN Media Brands

LIN Media operates or services 43 stations (40 full-power and 3 low-power stations), 7 digital channels in 23 markets with 10.5% U.S. households to deliver local news, sports, community stories and entertainment programming. The 43 stations include 11 CBS affiliates, 10 FOX affiliates, 7 NBC affiliates, 5 ABC affiliates, 8 CW affiliates, 8 MNT affiliates and a TEL affiliate and the company also operates 14 multi-station markets. [3] [4] LIN Media concentrates on median-size stations and markets which is in the range of #20 DMA to #70 DMA. [5]

LIN’s Stations and Markets

As of July 13th, 2013, household rating of LIN Media was 3.7 estimated by Nielsen, the most respected global information and measurement company. The rating of LIN Media is higher than the company’s competitors, Gray, Media General and Nexstar which ratings are respectively 3.4, 2.9 and 2.2. [6] And LIN’s big- four stations’ news rating is 24% higher than national average level.[7] In addition, LIN Media also works on Unique Local Programming such as The Rhode Show in WPRI, Mardnda – Where You Live in WOTV, and The Hampton Roads Show on WAVY. [8]

LIN Digital

LIN Digital logo

LIN Media was one of the first broadcasters to build their own digital business. LIN Digital,the subsidiary of LIN Media, differentiates LIN Media from other broadcasting companies by providing unique and high-impacted digital marketing solutions to the most honored agencies and brands in U.S. and helps them to target potential audiences by customized websites, delivering high quality videos, and mobile devices. In addition, By cooperating with television and interactive analytic companies, LIN Digital also provides value evaluation of cross-platform products for advertisers. LIN DIgital is the top 30 Ad network announced by comScore, which is the most respected digital analytics company in U.S. [9]

competitor comparison of digital revenues of Q2’13

As of the second quarter of 2013, LIN Media’s digital revenue was $25.1 million which was triple of the second quarter digital revenue of Nexstar, one of the most competitive broadcasting company of LIN Media.[10]

Nowadays, LIN DIgital’s sales has reached to 32 markets including Chicago, New York City and Los Angeles. Moreover, LIN Digital released new novel products recently which connect brands cross different platforms such as videos, displays, social media and mobile by working with HYFN and Dedicated Media, the companies that LIN Media acquires major ownership. On Oct. 24th, comScore announced that LIN Digital is the #17 comScore video network. [11]

Key Executives

Vincent L. Sadusky – President & CEO

Vincent L. Sadusky

Scott M. Blumenthal – EVP Television

Scott M. Blumenthal

Richard J. Schmaeling – Senior Vice President Chief Financial Officer

Richard J. Schmaeling

Kimberly S. Davis – Vice President Human Resources

Kimberly S. Davis

For more information on LIN Media’s executives, click here.

Stock Information

LIN Media LLC Class A Common St Stock Chart – Fall of 2013

LIN Media LLC Class A Common St Stock Chart – Fall of 2012

The share price of LIN Media LLC (ticker: LIN) has increased 50.9% in the Fall of 2013 (from August 26th to November 19th). On Aug. 28th, LIN Media got the lowest share price, $16.00, and On Oct. 24th, the company reaches the highest, $26.05 a piece. At the same period of 2012, the lowest share price is $3.94 and the highest share price is $5.82. [12] The success of LIN Digital is one of the main reasons of the share price’s increase.

Financial Information

For the nine months ended September 30th of 2013, LIN Media’s net revenues were $468,448 million, which have increased 31.1% compared with 2011’s $357,292 million.

As of 2013, because of the launch of LIN Digital as well as acquiring major ownership of HYFN and Dedicated Media, the company expects that the digital revenues might over $100 million, which might increase 76% compared with 2012’s $56.8 million. The company also expects that revenues will reach to the range of $190 million to $210 million to achieve a mid 20s operation margin in 2016.[13]

Dedicated Media logo

HYFN Logo

As of the third quarter ended Sept. 30th, LIN Media’s local revenues including retransmission consent fee revenues, local advertising and TV station website revenues was $105.5 million that have increased 44% by comparing with the third quarter of 2012’s $73.3 million. [14]

In addition, LIN Media estimates that $14.7 million to $17.7 million might drop in the fourth quarter’s net revenues of 2013 compared to the fourth quarter of 2012 because of the decline of significant political advertising in 2013. [15]

News

On Oct. 3rd, LIN Media held an investor conference in Austin, Texas and admitted that the company might sell some TV spectrum in FCC’s incentive auction held in 2014. That can help the company profit out of selling Class A low-power stations.

In addition, LIN Media plans to auction off WCTX, a MyNet affiliated television station located in New Haven, CT, and sign its MNT-anchored programming under ABC affiliate WTNH, and the company might make $115 million cash flow under this decision. [16]

Besides, LIN Media owned station, KHON-TV, a fox-affiliated television station located in Honolulu (#69 DMA), upgraded the newscast to high definition, switched the digital platforms and got the most advanced graphics system on Oct. 18th.[17] The improvement of technology is one of the most effective way to capture audiences.

What’s Next for LIN Media?

Public advertising is one of the foundation of LIN Media’s revenue and 2014 will have a new strong political cycle such as the heated debate of healthcare. Those political activities will give the company incremental opportunity to make profits.

For programming, Mr. Sadusky said that continuing combining high-rated sports and entertainment syndicated programming and local programming together is the most effective method in television.

As of 2014 Sochi Winter Olympics, LIN Media will focus on freestyle skiing and snowboarding instead of the most popular events like ice hockey. In addition, LIN’s news stations are finding local content such as local athletes’ stories to increase coverage and attention.

Besides, LIN Media announces to keep increasing net retransmission consent fee without disclosing how many percentages they will keep. Moreover, the company plans working on shorter cycle operations with cable because of the rapid movement of the market and longer cycle operations with the networks. [18]

The company expects that the net retransmission consent fee might exceed $90 million in 2013, which might increase almost 200% compared with 2009’s $30.1 million. [19]

On Dec. 10th, LIN Media will hold a small or medium cap conference at JP Morgan. By that time, the company will discuss more about future investments and developing strategies. [20]

Competitors

Major competitors of LIN Media include Nexstar, Gray, EW Scripps, Media General and Fisher Communications. [21]

Source:

[1] LIN Media History – http://www.linmedia.com/our-company/company-history/.

[2] About LIN Media – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-Communacopia-TV-Panel-9-25-13.pdf – Retrieved Date: Sept. 25th, 2013

[3] About LIN Media – http://www.linmedia.com/our-company/

[4] LIN’s long-term affiliations – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-Investor-Day-Presentation_10-3-13.pdf – Retrieved Date: Oct. 3rd, 2013

[5] LIN Media’s Markets Rank Range – http://www.smallcapnetwork.com/LIN-Media-LLC-LIN-The-Next-Small-Cap-Media-or-Social-Media-Giant-SBGI-NXST-PBS/s/via/3414/article/view/p/mid/1/id/1490/ – Retrieved Date: Sept. 5th, 2013

[6] Peer Comparison of ratings – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-Investor-Day-Presentation_10-3-13.pdf – Retrieved Date: Oct. 3rd, 2013

[7] LIN’s Local News Rating – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-Investor-Day-Presentation_10-3-13.pdf – Retrieved Date: Oct. 3rd, 2013

[8] LIN’s Local Programmings – http://www.linmedia.com/wp-content/uploads/2013/11/LIN-Media-Investor-Day-Presentation_10-3-13.pdf – Retrieved Date: Oct. 3rd, 2013

[9] About LIN Digital – http://www.linmedia.com/newsroom/