Discovery Communications

by Brendan Germain

Discovery Logo [1]

One Discovery Place Silver Spring, MD 20910 — 240.662.2000

“Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks…” [2] 


COMPANY PROFILE

As the number one pay-TV programmer and non-fiction media company, Discovery Communications paves the way for cross platform content appealing to 2.7 billion subscribers across 150 cable networks in over 220 countries. Discovery’s commitment to innovation and segmenting audiences has earned it its place as a leader in targeted media programming headed by Discovery Channel, operating also the Animal Planet, Hub Network and a joint venture with the OWN network among others. The company’s online and media services work in conjunction with its cable programming and have made Discovery a true multi-media, synergistic company.


KEY EXECUTIVES

David Zaslav- President and CEO [4]

Andrew Warren-Senior Executive VP and CFO [5]

Marjorie Kaplan- Group President Discovery Channel [6]


HISTORY

John Hendricks, a West Virginia bred, University of Alabama grad, founded the Cable Educational Network in Maryland back in 1982. Discovery Communications would soon grow from the launch of the Discovery Channel in1985. By 1988 the cable programmer had amassed over 32 million subscribers and by 1991, after acquiring The Learning

Discovery Logo-1988

Discovery Logo-1988 [9]

Channel (TLC) and launching Discovery in Europe, the company changed its name to Discovery Communications. Over the next 10 years, the company would see considerable international growth in Asian, African and Middle Eastern markets and soon launched a $10 million news site distributing original news content on its Discovery homepage [7]. In 2004 Hendricks stepped down as CEO passing it off to current position holder David Zaslav and this past May, Hendricks retired as Chairman, leaving the company he had built over the past 35 years with a drive towards the environment, education and technological advances. [8] 


FINANCES

This past quarter, coming in early November, saw a 14% increase for Discovery Communications (DISCA) on the NASDAQ year-over-year (YOY), with revenue at $1.57 billion [10].

DISCA’s Yearly Stock Price as of December 1, 2014  CLICK TO VIEW CURRENT CHART [12]

The publicly traded conglomerate has been on a rise in stock price, ending around $34 dollars recently with around 148 million shares outstanding. Since 2010, DISCA has been on a mass buyback movement to repurchase in excess of 25% of its stocks to consolidate its outstanding shares, giving the company more control over its numerous domestic and international platforms [11]. The company is segmented into three areas of revenue–Domestic, International, and Education, the first two being programming and education being products and services. Revenue for the domestic programming has seen minimal drops of 1% YOY as advertising budgets for the company have raised 3%, while the international segment as seen rises as high as 34% in revenue, in direct relation with Discovery’s acquisition of Eurosport [13]. Discovery is projected to reach a total revenue between $6.3 billion and $6.35 billion for this 2014 fiscal year.


 ACQUISITION OF EUROSPORT

Staking its claim as the #1 Pay-TV programmer for educational, niche content across its over 200 networks domestically and internationally, Discovery has taken a turn towards broadcast and  sports media sphere with its spring

Eurosport Logo [15]

Eurosport Logo [15]

acquisition of Eurosport. Eurosport, the premier sports media group in Europe, is valued at $1.2 billion and reaches over 133 million homes. TF1, the French media conglomerate had previously owned 80% of the company before Discovery pushed to expedite the deal which had been set for 2015, though TF1 will holds its stake in the sports media group until the end of the year. [14].

[Click here to view Eurosport’s promo stinger]

Discovery acquired 51% of the company, with TF1 being the only other owner holding the remaining 49%. DISCA is looking to capitalize on the fragmented nature of the sports broadcast industry over in Europe, a step in a different direction from their pay-TV and cable roots, in hopes of building up Eurosport to the status of Europe’s version of ESPN [16].

"Eurosport is a perfect strategic fit for growing market share, strengthening relationships with advertisers and affiliates, and bringing ‘must have’ content to passionate viewers across the globe...” [17] 
      -Discovery CEO David Zaslav-

There are talks already about the possibility of Discovery buying out TF1, giving DISCA full ownership of Eurosport, in turn adding six new pay-TV brands to Discovery’s arsenal.


 DISCOVERY CHANNEL

The network that started it all, Discovery Channel (formerly The Discovery Channel), excels at non-fiction programming reaching over 100 million homes in the U.S. and over three times that amount internationally. Launched in 1985, Discovery Channel produces science, nature, adventure and history geared television, among other genres, and has revved up its live-streamed programming over the past few years [18]. In June 2013, Discovery aired a live program special with adventure enthusiast Nik Wallenda traversing the Grand Canyon on a tightrope [19]. The record breaking broadcast event amassed over 13 million viewers, Discovery’s highest-rated live event, with an additional 1.3 million trending Tweets about the stunt, awarding DISCA an Interactive Emmy for Multi-platform storytelling. Discovery Channel followed Wallenda again earlier this month in his tightrope walk between two Chicago skyscrapers at a 15-degree angle, aptly titled SKYSCRAPER LIVE WITH NIK WALLENDA.

Play to view highlights of Nik Wallenda's SKYSCRAPER LIVE walk [21]

Though not drawing the magnitude of coverage as his Grand Canyon walk, this live event in addition to others showcase Discovery’s risky intent to air content to attract an audience, stunts so daring that someone could die [20]. Understanding this, Wallenda carried a $20 million public liability insurance claim, should anything catastrophic have happened. The tightrope walk was a success and coming this May, Discovery Channel intends to air live footage of expert climber Joby Ogwyn’s Mount

SURVIVAL LIVE Logo [24]

SURVIVAL LIVE Logo [24]

Everest jump in a winged suit, titled EVEREST JUMP LIVE, hooking up eight cameras to his suit to get full 360 degree coverage [22]. In addition, the network is continuing on its multi-platform successes with a new, interactive program called SURVIVAL LIVE, a 42-day survivalist event pitting 8 strangers against each other in the remote wilderness [23].The cross-platform media gives viewers the ability to track survivalists biometric, medical statistics during the 24 hour live-streamed event as well as the option to donate needed supplies or help online. Moving to attract a growing, interactive audience, Discovery is prompting new growth in cross-media programming and their push for high adrenaline, live-streamed events sets them apart from other cable networks.


 DISCOVERY FAMILY CHANNEL

Since being renamed this past October, Discovery Family, formerly The Hub Network, DISCA’s children geared daytime programming network, has broadened its program offerings in a strengthened partnership between Discovery Communications and Hasbro,

Hasbro, Inc. Logo [25]

Hasbro, Inc. Logo [25]

Inc. The Hasbro Studios have published upfronts intending to move into primetime television timeslots [26]. With Discovery owning 60% in this joint venture, Discovery Family is projected to have over 70 million U.S. homes tuning in to programs and the two look to move into nightly family targeted programming. The two corporations will both capitalize on producing branded content, marketable to advertisers, and accessible for both children and families [27].


UP AND COMING

Discovery has recently paired up with Sony Entertainment Network to bring channels from DISCA to Play Station Vue, Sony’s cloud-based, internet television service [28]. Sony’s subsidary, Sony Network Entertainment International (SNEI), will offer the subscription based service to current users of a PS3 or PS4 come early 2015, totally over 35 million users. The deal will bring Discovery’s 13 U.S. networks to users, in addition to next-gen services like Discovery Digitial Networks [29].

Theorized PlayStation Vue Format [15]

Theorized PlayStation Vue Screen [30]

This is new territory for Discovery, a cloud streaming service, and whether or not users will be willing to pay for the subscription fees is up for debate. Prices per month have yet to be set, though the service brings DISCA’s historically cable programming to an internet based provider follows the path Discovery Communications is walking in becoming a more cross-media driven media group and high-level television programmer.


  SOURCES

[1]Discovery Logo corporate.discovery.com RT: 11/18/14

[2] Corporate Mission corporate.discovery.com RT: 11/18/14

[3] Company Profile Information biz.yahoo.com RT:11/18/14

[4] David Zaslav Image corporate.discovery.com RT: 11/18/14

[5] Andrew Warren Image corporate.discovery.com RT: 11/18/14

[6] Marjorie Kaplan Image corporate.discovery.com RT: 11/18/14

[7] Discovery History referenceforbusiness.com RT: 11/18/14

[8] Hendricks Leaves Discovery variety.com RT: 11/18/14

[9] Discovery Logo 1988 logos.wikia.com RT: 11/24/14

[10] DISCA Annual Finances finance.yahoo.com RT: 11/24/14

[11] DISCA Quarterly Report corporate.discovery.com RT: 11/24/14

[12] DISCA Yearly Stock Chart finance.yahoo.com RT: 11/27/14

[13] Discovery Segments/Projections zacks.com RT: 12/1/14

[14] Discovery Acquires Eurosport nytimes.com RT: 11/28/14

[15] Eurosport Logo eurosport.com RT: 11/28/14

[16] Discovery Moves to Broadcast corporate.discovery.com RT: 11/28/14

[17] David Zaslav Quote corporate.discovery.com RT: 11/29/14

[18] Discovery Channel Profile corporate.discovery.com RT:11/29/14

[19] Discovery Live Streams press.discovery.com RT: 11/29/14

[20] Risk of Live Events nytimes.com RT: 11/29/14

[21] SKYSCRAPER LIVE Highlights Footage youtube.com RT: 11/29/14

[22] Everest Jump Live deadline.com RT: 11/29/14

[23] SURVIVAL LIVE press.discovery.com RT: 11/29/14

[24] SURVIVAL LIVE Logo adage.com RT: 11/29/14

[25] Hasbro, Inc Logo hasbro.com RT: 11/30/14

[26] Hasbro, Inc Partnership investor.hasbro.com RT: 11/30/14

[27] Discovery Family Deal corporate.discovery.com RT: 11/30/14

[28] PlayStation Vue Contract polygon.com RT: 12/1/14

[29] Discovery/Vue Offerings corporate.discovery.com RT:12/1/14

[30] PlayStation Vue Screen polygon.com RT: 12/1/14

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Columbia/TriStar Pictures

by Kevin Kwon

Copyright 2012 Sony Pictures Digital Inc. All rights reserved.

Copyright 2012 Sony Pictures Digital Inc. All rights reserved.


Contact Information: 10202 West Washington Blvd. Culver City, CA 90232 United States.

Phone: (310) 244-4000    Fax: (310) 280-1509

Website: http://www.sonypictures.com/


QUICK PROFILE AND HISTORY

Copyright 2012 Sony Pictures Digital Inc. All rights reserved.

Copyright 2012 Sony Pictures Digital Inc. All rights reserved.

Columbia/Tristar Pictures, also known as the Columbia Tristar Motion Picture Group or more recently, Sony Tristar Group, serves as a part of Sony Pictures Entertainment, which is the film and television division of Sony Corporation. Columbia/Tristar Pictures is responsible for the marketing, licensing, and promotion of its products. The company boasts an impressive library of over 3,500 movies and twelve films that received Best Picture Academy Awards. A total of three studios makes up Columbia/Tristar Pictures which are: Columbia Pictures, Screen Gems, and Sony Pictures Classics. Each of these three studios serves a special purpose; Columbia Pictures specializes in large budget films, Sony Pictures Classics focuses on both foreign and domestic independent films, while Screen Gems is more like a mix of the two.1

 

Copyright 2012 Sony Pictures Digital Inc. All rights reserved.

Although founded in 1924, Columbia Pictures was only purchased by Sony for 3.4 billion USD in 1989. The purchase was an unprecedented event and it became the largest acquisition by a Japanese company at that time. Soon after, Sony had moved Columbia to its permanent home in Culver City, California.In 1998, Sony merged its own TriStar Pictures into its Columbia Pictures division which resulted in a single production company.  The reason for this merger, as stated by John Calley, CEO of Sony Pictures Entertainment at the time, was because Sony wanted to “focus on producing a larger number of pictures with greater efficiency and less rivalry.”

For a more detailed look at the company’s history, you can visit here.


KEY EXECUTIVES

Michael Lynton, image courtesy of
www.sonypictures.com

Michael Lynton – Chairman and CEO of Sony Pictures Entertainment. CEO of Sony Corporation of America. CEO of Sony Entertainment, Inc.4
Amy Pascal –  Co-Chairman of Sony Pictures Entertainment. Chairman of Sony Pictures Entertainment Motion Picture Group.

Douglass Belgrad, image courtesy of www.awn.com

Jeff Blake – Vice Chairman of Sony Pictures Entertainment.4

Steven N. Bersch – President of Sony Pictures Worldwide Acquisitions.4
Douglass Belgrad – President of Columbia Pictures.4 Hannah Minghella –  President of Production for Columbia Pictures.4
Clinton Culpepper – President of Screen Gems.4 Michael Barker, Tom Bernard, and Marcie Bloom – Co-Presidents and Co-Founders of Sony Picture Classics.5


COLUMBIA TRISTAR PICTURES IN LATE 2012

August

August 29, 2012 – Sony Pictures Entertainment along with EON Productions, MGM Studios, and Twentieth Century Fox Home Entertainment announced their plan to make October 5, 2012, the official and globally celebrated James Bond Day.

Image courtesy of www.sonyentertainmentnetwork.com

On this special day, fans of the Bond franchise all over the world will be able to experience numerous events such as a live auction charity with Bond related items, a concert with timeless Bond themes, and Everything or Nothing: The Untold Story of 007, a new documentary from a joint effort between Columbia Pictures, MGM Pictures, Passion Pictures, and Red Box Films. This mega James Bond event not only celebrates the franchise’s 50th anniversary, but also creates hype and awareness toward the upcoming Bond film from Columbia Pictures, Skyfall. Director Sam Mendes’ Skyfall is one of Columbia Pictures’ most anticipated films in 2012.6


 September

September 27, 2012 – Although it was already widely known that the upcoming Bond film, Skyfall, was going to be released in IMAX, more news regarding the movie’s relationship with IMAX was revealed. On September 27, 2012, Columbia Pictures announced through the official 007’s Twitter feed that the movie will be released a day early in IMAX theaters. It was also mentioned that the day early release was exclusive to IMAX theaters in the States.7 The studio is building great hype for its upcoming Bond film and expects loyal fans of the franchise to experience the movie in IMAX a day early.

Hotel Transylvania poster, image courtesy of www.imdb.com

September 28, 2012 – Columbia Pictures released the animation feature, Hotel Translyvania. The budget for the film amounted to $85 million. Directed by Genndy Tartakovsky, Hotel Translyvania benefited from a strong voice acting cast made up of talents such as Adam Sandler, Andy Samberg, and Selena Gomez. The movie enjoyed the greatest debut ever for a Columbia Pictures animation feature at $42.5 million in opening weekend, a record that was previously held by The Smurfs at $35.6 million.8 In total, the film earned a worldwide gross of $296.6 million and a domestic gross of $143 million.9


October

Here Comes the Boom poster, image courtesy of www.imdb.com

October 12, 2012 – Columbia Pictures released, Here Comes the Boom, a movie directed by Frank Coraci. Actor Kevin James stars as a biology teacher who enters the world of mixed martial arts in order to raise money for his struggling school. The movie falls under the Comedy genre, but fails to garner enough laughs from both the fans and the studio. In its debut, Here Comes the Boom, only earned about $3.63 million which marked the worst opening in Kevin James’ career. Altogether, the movie made about $42 million domestically and $53.6 million worldwide.10

October 26, 2012 – The highly anticipated, Skyfall, is released in many foreign markets which includes but is not limited to the United Kingdom, France, South Korea, Russia, Brazil, and Belgium. The United States will have to wait another two weeks before Skyfall is shown in theaters. On top of high reviews from critics, the film dominated the markets it was introduced in. In the UK, Skyfall, broke the record for a Saturday theater attendance as well as becoming the 2nd highest grossing film in its opening weekend with a total of #32.3 million made. The film from Columbia Pictures claimed first place in every market it was introduced in during that opening weekend.11


November

Skyfall poster, image courtesy of www.forbes.com

November 11, 2012 – Columbia Pictures finally released, Skyfall, the 23rd Bond film in its domestic debut on November 9, 2012. The movie enjoyed tremendous success internationally, and it did not disappoint domestically during its opening weekend. Director Sam Mendes’ Skyfall with its impressive cast featuring Daniel Craig as Bond, set the highest opening weekend record ever domestically in Bond film history with a total gross of $88.4 million. This is a tremendous increase from the two previous Bond films, Quantum of Solace and Casino Royale, that both featured Daniel Craig as the beloved spy. Also, Skyfall, was shown in IMAX theaters on Thursday due to its early release and made $2.2 million outside the $88.4 million total weekend gross.12 In total (up to December 7, 2012), Skyfall, earned a domestic gross of $249 million and a worldwide gross of $872.4 million. In only twelve days since release, Skyfall, took its place as the highest-grossing Bond film of all time.13 The highly successful Skyfall owes part of its success to the great marketing team in Columbia Pictures. The team was responsible for creating awareness and hype up to the film’s release worldwide. During the 2012 London Olympics, an event that was watched by millions, Bond made a spectacular appearance in the opening ceremonies. People who witnessed the opening ceremonies could not forget the image of Bond and the Queen jumping out of a plane to join the festivities. Bond’s appearance during the opening ceremonies made people realize again how awesome the iconic spy really is. On top of that event, Adele’s song for the movie was supposedly “leaked,” which added to the hype for the film. The song was well received and reached high rankings in billboard charts all over the world.14


December

December 3, 2012 – In the upcoming sequel to, The Amazing Spider-Man (2012), Dane DeHaan who is famous for his role in the movie, Chronicle, is cast as Harry Osborn.

Dane DeHaan, image courtesy of www.mtv.com

Harry Osborn is a huge character in the Spider-Man universe and serves as a friend to Peter Parker as well as an enemy. Director Marc Webb who directed, The Amazing Spider-Man, is also working on the sequel. He revealed Dane DeHaan’s role as Harry Osborn via Twitter. The Spider-Man franchise is significantly and financially important to Columbia Pictures and Sony reserves all rights to the franchise on film despite the character belonging to the company, Marvel, which is now owned by Disney.15


2012 WRAP UP

Columbia/Tristar Pictures enjoyed massive success in 2012 with titles such as: Skyfall, The Amazing Spider-Man, Men in Black 3, Hotel Transylvania, Resident Evil: Retribution, Underworld: Awakening, and 21 Jump Street. The Amazing Spider-Man enjoyed the 2nd largest success after Skyfall with a total gross of $754 million worldwide. The third movie in its franchise, Men in Black 3, followed behind with a total gross of $624 million worldwide. Columbia/Tristar Pictures has the number one market share in North America. There is still one more major film to be released in 2012 which is, Zero Dark Thirty, a film by Kathryn Bigelow. The movie will be released on December 19, 2012.16


References

1. Hoovers Inc. (2012). Columbia TriStar Motion Picture Group. Retrieved November 3, 2012, from Hoovers.com:
http://www.hoovers.com/company-information/cs/company-profile.Columbia_TriStar_Motion_Picture_Group.9a3fb312ea9f08a6.html

2. Sony Pictures Entertainment. (2006). Sony Pictures History. Retrieved March 18, 2012, from Sony Pictures Entertainment Museum: http://www.sonypicturesmuseum.com/studio/history/1

3. Matzer, M. (1998). Sony Is Combining Its TriStar, Columbia Units – Los Angeles Times. Featured Articles From The Los Angeles Times. Retrieved November 7, 2012, from:
http://articles.latimes.com/1998/mar/31/business/fi-34433

4. Senior Management Team. (2012). Sony Pictures. Retrieved October 5, 2012, from:
http://www.sonypictures.com/corp/management.html

5. About Us. (2012). Sony Classics. Retrieved October 15, 2012, from: http://www.sonyclassics.com/about-us/bio-tom-bernard.php

6. James Bond Day Set For October 5. (2012). MTV Movies Blog. Retrieved November 2, 2012, from:
http://moviesblog.mtv.com/2012/08/29/james-bond-day/

7. Billington, A. (2012). Bond’s ‘Skyfall’ Now Set to Open in US IMAX Theaters One Day Early | FirstShowing.net.FirstShowing.net. Retrieved November 3, 2012, from: http://www.firstshowing.net/2012/bonds-skyfall-now-set-to-open-in-us-imax-theaters-one-day-early/

8. Subers, R. (2012). Weekend Report: ‘Hotel Transylvania’ Scares Up New September Record – Box Office Mojo. Box Office Mojo. Retrieved October 26, 2012, from: http://www.boxofficemojo.com/news/?id=3536&p=.htm

9. Hotel Transylvania (2012) – Box Office Mojo. (2012). Box Office Mojo. Retrieved November 3, 2012, from:
http://www.boxofficemojo.com/movies/?id=hoteltransylvania.htm

10. Here Comes the Boom (2012) – Box Office Mojo. (n.d.). Box Office Mojo. Retrieved November 20, 2012, from:
http://www.boxofficemojo.com/movies/?id=herecomestheboom.htm

11. Segars, F. (2012). Foreign Box Office: ‘Skyfall’ Blasts Off Overseas With Massive $78.6 Million. The Hollywood Reporter. Retrieved November 30, 2012, from: www.hollywoodreporter.com/news/foreign-box-office-skyfall-blasts-383848

12. Subers, R. (2012). Weekend Report: ‘Skyfall’ Scores Best Bond Debut Ever – Box Office Mojo. Box Office Mojo. Retrieved November 30, 2012, from: http://www.boxofficemojo.com/news/?id=3565&p=.htm

13. Skyfall (2012) – Box Office Mojo. (2012).Box Office Mojo. Retrieved December 1, 2012, from:
http://www.boxofficemojo.com/movies/?id=bond23.htm

14. Marks, J. (2012). Sony’s marketing team sets up ‘Skyfall’ as one of the best Bond movies ever – West Palm Beach Marketing | Examiner.com. Welcome to Examiner.com | Examiner.com. Retrieved December 2, 2012, from:
http://www.examiner.com/article/sony-s-marketing-team-sets-up-skyfall-as-one-of-the-best-bond-movies-ever

15. ‘Amazing Spider-Man 2’ Casts Dane DeHaan As Harry Osborn – Music, Celebrity, Artist News | MTV.com. (2012).New Music Videos, Reality TV Shows, Celebrity News, Top Stories | MTV. Retrieved December 2, 2012, from:
http://www.mtv.com/news/articles/1698274/amazing-spiderman-2-dane-dehaan.jhtml

16. SONY PICTURES ENTERTAINMENT SCORES BIGGEST YEAR EVER AT GLOBAL BOX OFFICE, PASSING $4 BILLION FOR FIRST TIME IN STUDIO HISTORY AS SKYFALL™ BECOMES THE BIGGEST BOND OF ALL TIME. (2012).Sony Pictures. Retrieved December 4, 2012, from:
http://www.sonypictures.com/corp/press_releases/2012/11_12/111812_skyfall.html