By Kevin Sir

DreamWorks Studios
100 Universal City Plaza Dr., Bldg. 5121
Universal City, CA 91608
P: (818) 733-9300
http://www.dreamworksstudios.com/

Key Executives

Company Overview

In 2007, DreamWorks introduced Stacey Snider, who was a former Chairman of Universal Studios, as the current Co-Chair and CEO of DreamWorks. In 2008, a $1.5 billion dollar deal was made with an Indian investment firm, Reliance ADA Group enabling DreamWorks’ films to be distributed and promoted by The Walt Disney Studios. [1] [2]

Brief History

Formerly identified as DW II Distribution Company, LLC, DreamWorks Studios is now known as DreamWorks, LLC, DreamWorks SKG, DreamWorks Pictures, and/or DreamWorks. The emergence of DreamWorks took place on October 12, 1994 when Steven Spielberg, Jeffrey Katzenberg, and David Geffen decided to establish Hollywood a new studio. The “SKG” appearing on the bottom of the logo for both DreamWorks and DreamWorks Animation (DWA) was created based off of these founders’ last names. In 2004, DWA separated from DreamWorks to form two companies. The license for the “DreamWorks” name and logo are licensed through DWA. Viacom, who was the parent company of Paramount Pictures on December 11, 2005, bought DreamWorks, however in 2008, DreamWorks gained back its independence. [1] [2]

Financials

Contrary to DreamWorks Animation, DreamWorks Studio’s financials are unattainable since the company still remains as a privately held company. However, monumental financial information about DreamWorks can be attained through deeper research. As mentioned in the Company Overview, the agreements made with both Viacom and Reliance ADA Group add up to be about $3 billion dollars and this has saved DreamWorks’ debt from the previous years’ loss. Also, the information and performance from past films can roughly estimate how the company is doing in terms of revenue. DreamWorks’ most recent film, “Need For Speed” released in March 14, 2014 has successfully made profit overall.  To look at it closely, the domestic gross profit for “Need For Speed,” which is roughly $42 million dollars did not even nearly meet its production budget of $66 million dollars. However, the film was a success internationally considering it made $143 million dollars. “Need For Speed” was successful in making a total of $120 million dollars, and indeed, it was a much needed profit due to DreamWorks’ failure to make profit with its past films.

There are several reasons for the success of “Need For Speed.” First, it was originally a very popular game that debuted back in 1994, which could have drawn the video gamer audience. Also, the film starred Aaron Paul, who plays Jesse Pinkman on Breaking Bad. Breaking Bad won 10 Primetime Emmy Awards and two Golden Globe Awards, and the show’s buzz has turned Jesse Pinkman into a household name. For these reasons, this enabled the film to draw in a wider audience.

Need for Speed debuted in 1994, and over the course of the next two decades, the game would evolve under several studios such as Black Box and Criterion Games. The series has been a critical and commercial hit with gamers. [3] [4] [5] [6]

Right Here, Right Now

After researching and looking at the patterns, the DreamWorks Studio has dramatically decreased the amount of movie being released since the year 2012. In fact, in 2012 and 2013, only two movies were released each year, and following its pattern, DreamWorks is planning on releasing only two movies in 2014 as well. [7]

On January 15^th, 2014, after attaining the rights from Brio Films, Studio Canal and Cohen Media Group, DreamWorks Studios plans to remake a French film called “La Proie” from 2011; the remake will be called “The Prey” Originally directed by Eric Valette, La Proie has an attention grabbing plot which centers around a crook who needs to escape out of jail to save his family from his former cellmate and confidante who is a serial killer. With its remake, the film has an advantage of potentially attracting French people who has already seen the movie and want to watch an American remake version. In addition, the international gross profit could even exceed the domestic’s. [8]

 

On March 24, 2014, DreamWorks Studios obtained the rights from Paula Hawkins, the author of “The Girl on the Train” for Marc Platt to produce as a R-rated movie. The novel centers around a young woman who gets involved in a murder investigation as a witness. From this news, DreamWorks Studios is on a path of producing mainly thrillers in its upcoming years. [9]

On April 2, 2014, DreamWorks Studios attained the rights from Rainbow Rowell to make her novel, “Eleanor & Park,” into a movie. The movie takes a place in year 1986 in high school in Omaha with two 16 year olds: Eleanor, an insecure girl, and Park, a half-Korean boy who attempt to find themselves. [10]

On April 7, 2014,  DreamWorks Studios announced that Mark Sourian will produce a crime thriller from the Swedish novel called “Made in Sweden” by Anders Roslund and Stefan Thunberg. Along with the authors, Niclas Salomonsson will executive produce.The novel is about a bank robbery from Sweden’s history and a story about a band of brothers who were involved in it. The audience should be prepared for the upcoming works of DreamWorks Studios that are filled heavily with small budgeted chilling thriller movies. [11] 

Coming Up

DreamWorks will be releasing a new film on August 8th, 2014 called “The Hundred-Foot Journey.” Due to the fact that this movie is still in the early development stages, a trailer is not available yet. “The Hundred-Foot Journey” centers around an Indian family who moves to France, and then opens up a restaurant across the street from a Michelin-starred French restaurant. Hassan Kadam, who is played by Manish Dayal, is a phenomenal culinary cook and after being displaced from their native India, the Kadam family moves to a village of Saint-Antonin-Noble-Val located in the south of France. After opening up an Indian restaurant called the ‘Maison Mumbai,’ Madame Mallory, who is played by Helen Mirren, decides to protest against the new Indian restaurant. The rivalry between the restaurants come to an end as Madame Mallory admits and recognizes Hassan’s gift as a chef and takes him under her wing.

DreamWorks is focused on improving profits due to its loss from the past few years. The budget for their upcoming movie “The Hundred-Foot Journey” is approximately $25 million dollars. Of course, this budget is by no means small; however, as compared to DreamWorks’ film previous budgets in the past, it is evident to acknowledge that DreamWorks is cutting budgets and focusing more on making a profit. Also, what is interesting about “The Hundred-Foot Journey” is that Oprah Winfrey is one of the producers. It is quite safe to conclude that having Oprah as a producer is one of the strategies that DreamWorks plans on employing in hopes of attracting wider audiences. Indeed, the “Oprah Effect.” In hopes of making a profit with DreamWorks’ new small budget strategy, this is a clever and strategic approach because Oprah can “suddenly turn a small, unprofitable business into a multimillion-dollar company.” In this case, hopefully these types of results are seen with this movie. [12] [13]

Sources:

[1] DreamWorks Studios – History, dreamworksstudios.com, RT: 4/16/14

[2] DreamWorks Studios – FAQ, dreamworksstudios.com, RT: 4/16/14

[3] 3 Reasons ‘Need for Speed’ Could Be the Next ‘Fast & Furious’, fool.com, Leo Sun, 2/17/14, RT: 4/16/14

[4] Aaron Paul Facts: 17 Things You (Probably) Don’t Know About the ‘Need for Speed’ Star, news.moviefone.com, Jonny Black, 3/14/14, RT: 4/16/14

[5] EA and DreamWorks Lift the Curtain on Need for Speed the Movie, investor.ea.com, 6/10/14, RT: 4/16/14

[6] Box Office Mojo – Need For Speed, boxofficemojo.com, RT: 4/16/14

[7] Movie Insider – DreamWorks Studios, movieinsider.com, RT: 4/16/14

[8] DreamWorks To Remake French Thriller ‘The Prey’, dreamworksstudios.com, Mike Fleming Jr., 1/15/14, RT: 4/16/14

[9] DreamWorks Acquires Novel ‘The Girl on the Train’ for Marc Platt, dreamworksstudios.com, Justin Kroll, 3/24/14, RT: 4/16/14

[10] ‘Eleanor & Park’: DreamWorks picks up film rights to Rainbow Rowell novel, dreamworksstudios.com, Anthony Breznican, 4/2/14, RT: 4/16/14

[11] DreamWorks Studios Options Crime Thriller Book “Made in Sweden”, dreamworksstudios.com, 4/7/14, RT: 4/16/14

[12] DreamWorks Studios – The Hundred-Foot Journey, dreamworksstudios.com, RT: 4/16/14

[13] Investopedia – Oprah Effect, investopedia.com, RT: 4/16/14

Multimedia Sources

[a] DreamWorks Studios Logo, wholemovieinfo.com, RT: 4/16/14

[b] Steven Spielberg Photo & Info, dreamworksstudios.com, RT: 4/16/14

[c] Stacey Snider Photo & Info, dreamworksstudios.com, RT: 4/16/14

[d] Jeff Small Photo & Info, dreamworksstudios.com, RT: 4/16/14

[e] Holly Bario Photo & Info, dreamworksstudios.com, RT: 4/16/14

[f] Need For Speed Poster – IMDb, IMDb.com, RT: 4/16/14

[g] Photo of Aaron Paul, static4.businessinsider.com, RT: 4/16/14

[h] The Prey Poster -IMDb, IMDb.com, RT: 4/16/14

[i] Photo of Marc Platt, variety.com, RT: 4/16/14

[j] Photo of Eleanor and Park, p.gr-assets.com, RT: 4/16/14

[k] Photo of ‘Made in Sweden’, cdn-s3.thewrap.com, RT: 4/16/14

[l] Photo of Manish Dayal, cdnds.net, RT: 4/16/14

[m] Photo of Oprah and Helen, IMDb.com, RT: 4/16/14