Nick Ross

Who They Are

NBC Universal is a subsidiary of Comcast with this article focusing primarily on the television arm of the NBC Universal family. NBC is perhaps best known for broadcast television which includes NBC Entertainment (what people think of when they think of shows like Parks and Recreation, The Office, and 30 Rock), NBC News, NBC Sports, the NBC Olympics, and Telemundo. They also have many holdings in cable including Bravo, CNBC, E!, the Esquire Network, the Golf Channel, MSNBC, NBC Sports Network, Oxygen, Syfy, The Weather Channel, and the USA Network. NBCU also owns three TV production studios which include Universal Television, Universal Cable Productions, and Telemundo Studios. Beyond the network level of the company, NBCU also has various regional television holdings. They own twenty-eight NBC and Telemundo local stations as well as ten NBC sports regional networks across the country. NBCU is also a partner in the video streaming site Hulu.[1]

Key Executives [1]

 

History

NBC Universal traces its roots to the National Broadcasting Company. NBC was founded in 1926 as a radio broadcasting company by the Radio Corporation of America (RCA).[2] NBC is the oldest major broadcast network in the United States. They began television broadcasts in the late 1930s as one of the first major television networks. NBC Universal was formed when NBC and Universal merged in 2004.[3] The new company was owned by General Electric and Vivendi. Then, in 2009, Comcast announced plans to buy a controlling 51% stake in NBCU. [4] The deal went through and GE owned 49% of the company following the acquisition. In March of 2013, GE divested its stake resulting in Comcast owning 100% of the company. [5] Comcast continues to own the entirety of NBC Universal to this day.

Financial

Comcast stock has been on the rise over the past three months. As a whole, the stock has climbed by about $5. In their 2015 Quarter 3 earnings report on October 27, NBC Universal has also been doing well as part of the Comcast portfolio.[6] NBCU revenue increased 20.8% and NBC ranked as number one among adults 18-49 for the fifth summer in a row. NBC also won the opening two weeks of the broadcast season for the fourth straight year among adults 18-49.

What’s New for NBCU

Seeso

The biggest story right now for NBCU is the imminent launch of their new internet streaming comedy service called Seeso. The service launches on December 3 in a public beta.[7] Users will be able to sign up with an e-mail address and the service will be free for the first month. After this initial beta, the service will cost just $3.99 per month.[8] Rather than targeting broader demographics as services like Netflix or Amazon Prime do, Seeso aims to target a more narrow market: comedy fans. NBC hopes to use the service to mine the value of its comedy programming like Saturday Night Live, and all of its late-night comedy programming.[9] This service won’t just recycle content that’s already aired, however. Its biggest selling point is the original content. The service will launch with 20 original programs in its first year alone. Dan Harmon, best known for creating NBC’s Community and Adult Swim’s Rick and Morty,[10] will be a driving force behind the creation of original content for Seeso.[9] Beta members will also get access to a live stand-up comedy special “The Guest List: Live From The Barrel House” which will stream on December 8^th, exclusively on Seeso.7 NBCU mentions that the service will be available in full in January including access to connected devices, however it does not specify which devices (AppleTV, Roku, Amazon FireTV, etc.) it will be available on.

Video: NBCU/Seeso [7]

Expanded Streaming Options

Over-the-top services are the story right now for NBCUniversal. In October, Amazon and NBCU were rumored to be in talks about creating a live-streaming option on Amazon’s popular Fire TV platform for NBC content.[11] The option would allow users to access NBC content live as well as on-demand via Amazon’s set top box. Nothing has yet been confirmed by either Amazon or NBCU, however just a few weeks ago, CBS launched its “All Access” service which allows for CBS on-demand and live content on the Fire TV.[12] It is more than likely that NBC will be soon to follow. Important to note is that NBC News already has an Amazon Fire TV app which allows for viewing of live and on-demand content, but this applies only to news content.[13] It does not include NBC’s vast collection of entertainment content. The rumored new application would allow for the entire NBC collection as well as expanded live programming options.

Fall TV Lineup/Cancellations

As NBC looked forward at the beginning of its fall season, they were counting on old, reliable shows to bring them the numbers they’d gotten in the past. As usual, The Voice, The Biggest Loser, and Dateline returned as perennially successful programs.[14] Sunday Night Football also continues to be number one in primetime ratings and will continue to be broadcast through the fall season. NBC’s fall slate of shows, however, has seen relatively low ratings across the board.[15] The Player, receiving a dismal 0.83 rating, already had its order reduced from thirteen episodes to nine before being cancelled.[16] Truth Be Told (0.63) and Undateable (0.77) are already airing Friday nights and are likely next on the NBC chopping block. Grimm is pulling a 0.98 rating on Fridays and is still hanging on in its fifth season. No word yet on its cancellation.

The Wiz! Live

Well known for its past live events, NBC is now producing The Wiz! Live to air on December 3^rd.[17] In the past, NBC has produced Peter Pan Live, and The Sound of Music Live to fairly good ratings (2.4 and 4.6 respectively[18]) and they hope to capitalize on this “live event” success with The Wiz!. Starring Queen Latifah, Mary J. Blige, David Alan Grier, Stephanie Mills, Common, and newcomer Shanice Williams as Dorothy, the star power is there for a good event.[19] NBC has also secured a variety of sponsorships for the broadcast with some of the same sponsors who funded past live events returning again. The live event should have very little in the way of competition in its Thursday night time slot.

Macy’s Thanksgiving Day Parade

A perennial ratings boon for NBC, the annual Macy’s Thanksgiving Day parade did not disappoint in 2015. The three-hour event drew a 12.6 rating, the highest of any program all season.[20] The broadcast also pulled in a 7.0 rating among adults 18-49 which is up slightly from the previous year’s broadcast.

Footnotes

[1] NBC Universal Business – Corporate Site. Retrieved November 30, 2015. http://www.nbcuniversal.com/business/

[2] Various Authors. September 1926. Announcing The National Broadcasting Company, Inc. Retrieved November 30, 2015. http://earlyradiohistory.us/1926nbc.htm

[3] NBC Universal Careers – Credo & History. Retrieved December 1, 2015. http://www.nbcunicareers.com/our-company/credo-history

[4] Goldman, David. December 3, 2009. GE, Comcast announce joint NBC deal. Retrieved November 30, 2015. http://money.cnn.com/2009/12/03/news/companies/comcast_nbc/index.htm

[5] Lieberman, David. March 19, 2013. Comcast Completes Acquisition Of GE’s 49% Stake In NBCUniversal. Retrieved November 30, 2015. http://deadline.com/2013/03/comcast-completes-acquisition-nbcuniversal-457181/

[6] October 27, 2015. COMCAST REPORTS 3RD QUARTER 2015 RESULTS. Retrieved November 30, 2015. http://www.cmcsa.com/releasedetail.cfm?ReleaseID=938550

[7] NBCUniversal – Seeso Is Coming. Retrieved November 30, 2015. http://www.nbcuniversal.com/article/seeso-coming

[8] Jarvey, Natalie. October 15, 2015. NBCUniversal to Launch Comedy Streaming Service Seeso. Retrieved December 1, 2015. http://www.hollywoodreporter.com/news/nbcuniversal-launch-comedy-streaming-service-832351

[9] Littleton, Cynthia. October 30, 2015. Upright Citizens Brigade, Dan Harmon Drive Originals Strategy For NBCUniversal’s Seeso. Retrieved December 1, 2015. http://variety.com/2015/tv/news/dan-harmon-upright-citizens-brigade-nbcuniversal-comedy-seeso-1201630545/

[10] IMDB Page – Dan Harmon. Retrieved November 30, 2015. http://www.imdb.com/name/nm1363595/

[11] Risley, James. October 7, 2015. Amazon rumored to be in talks with CBS, NBCUniversal for live streaming TV. Retrieved November 28, 2015. http://www.geekwire.com/2015/amazon-rumored-to-be-in-talks-with-cbs-nbcuniversal-for-live-streaming-tv/

[12] Fingas, Jon. November 23, 2015. CBS’ streaming video service comes to Amazon’s Fire TV. Retrieved December 1, 2015. http://www.engadget.com/2015/11/23/cbs-all-access-on-amazon-fire-tv/

[13] Amazon Fire TV Product Page. Retrieved December 1, 2015. http://www.amazon.com/Amazon-DV83YW-Fire-TV/dp/B00U3FPN4U

[14] Kissell, Rick. June 2, 2014. NBC Announces Fall Premiere Dates for New, Returning Series. Retrieved December 1, 2015. http://variety.com/2014/tv/news/nbc-announces-fall-premiere-dates-for-new-returning-series-1201207308/

[15] December 1, 2015. NBC Renew/Cancel standings, week 10: ‘Grimm’ need not be scared yet. Retrieved December 1, 2015.  http://tvbythenumbers.zap2it.com/2015/12/01/nbc-renewcancel-standings-week-10-grimm-need-not-be-scared-yet/

[16] Friedlander, Whitney. October 23, 2015. NBC Cuts Episode Order for Wesley Snipes Thriller ‘The Player’. Retrieved December 1, 2015. http://variety.com/2015/tv/news/the-player-cancelled-nbc-wesley-snipes-1201621293/

[17] Gajewski, Ryan. November 2, 2015. Watch NBC’s ‘The Wiz Live!’ Teaser: “There Is No Place Like Home”. Retrieved December 1, 2015. http://www.hollywoodreporter.com/live-feed/watch-nbcs-wiz-live-teaser-836259

[18] Kissell, Rick. December 5, 2014. ‘Peter Pan Live’ Ratings: Not ‘Sound of Music’ Big But Strong for NBC Thursday. Retrieved December 1, 2015. http://variety.com/2014/tv/news/peter-pan-live-ratings-not-sound-of-music-big-but-strong-for-nbc-thursday-1201371871/

[19] Crupi, Anthony. November 30, 2015. NBC’s ‘Wiz’ to Ease On Down the Road with Reddi-Wip. Retrieved December 1, 2015. http://adage.com/article/media/nbc-ease-road-reddi-wip/301515/

[20] Porter, Rick. November 27, 2015. Macy’s Thanksgiving parade draws big ratings for NBC. Retrieved December 1, 2015. http://tvbythenumbers.zap2it.com/2015/11/27/macys-thanksgiving-parade-draws-big-ratings-for-nbc/

[21] NBCUniversal Corporate Website. Retrieved November 30, 2015. http://www.nbcuniversal.com/

[22] Google Finance – CMCSA. Retrieved December 1, 2015. http://www.google.com/finance?q=NASDAQ:CMCSA

[23] Berman, Mark. July 15, 2015. NBC Universal Portfolio Closes Upfront Selling at a Reported $6 Billion. Retrieved December 1, 2015. http://www.tvmediainsights.com/highlights/nbc-universal-portfolio-closes-upfront-selling-at-a-reported-6-billion/

[24] History of NBC Logos – Pinterest. Retrieved December 1, 2015. https://www.pinterest.com/pin/401946335463790603/

[25] Zibreg, Christian. April 2, 2014. Amazon unveils its Apple TV competitor: meet the $99 Fire TV set-top box. Retrieved December 1, 2015. http://www.idownloadblog.com/2014/04/02/amazon-firetv/

[26] Tallerico, Brian. September 21, 2015. TV REVIEW: NBC LAUNCHES THREE NEW DRAMAS IN “BLINDSPOT,” “THE PLAYER,” “HEROES REBORN”. Retrieved December 1, 2015. http://www.rogerebert.com/demanders/tv-review-nbc-launches-three-new-dramas-in-blindspot-the-player-heroes-reborn

[27] 2015 Macy’s Thanksgiving Day Parade. Retrieved December 1, 2015. http://forthemommas.com/thanksgiving/2015-macys-thanksgiving-day-parade