Pandora Radio

Posted on February 18, 2016 by Rachel Blackman

By Rachel Blackman

Company

Pandora Radio is an online and mobile personalized radio model that utilizes the Music Genome Project.

The Music Genome Project is an algorithm set by music analysts that matches people to other music they may like based on their taste in artist or song [1]. Essentially, the listener may pick an artist/band, genre, or song and, based on the characteristics and technical elements of their choice, music that has similar traits will be played in accordance in a channel format. Comedy has also recently been added to the Pandora portfolio, so there is the option to explore that realm in the same streaming/radio hybrid system.

Pandora also has a blog section and benefits such as exclusive presale opportunities for concerts as well as premade stations for those who just want to listen to a less narrow selection.

There is a freemium version of the service with advertisements between songs, and a premium subscription service, Pandora One, that costs $4.99 a month for no ads.

Brief History

Pandora Radio is, in many ways, looked at as the originator of the personalized streaming service craze that is so prominent in the world today. Founded in 2000 by Tim Westergren and Jon Kraft, the company began humbly as just the idea of the Music Genome Project.

Come 2005 and beyond, Pandora was fully formed and blew up with popularity[2]. People were discovering music and finding the ease of having it on demand and tailored to their own tastes, a model that every competitor has been utilizing since.

Pandora x Ticketfly Merger [13]

As Spotify exploded and streaming services grew, the attention faded a bit from Pandora, but it is on its way back. At the end of last year, Pandora purchased the concert ticketing entity Ticketfly for $450 million in one of its biggest moves ever[3]. With this merger, Pandora is going to be able to sell tickets through its service, adding to its attraction and uniqueness.

Rdio Logo [14]

Next, Pandora purchased the streaming service Rdio’s assets for $75 million in efforts to make it into the digital streaming world as direct competition to players like Spotify and Apple Music[4].

The company is currently in a transition period where it is implementing these new acquisitions in order to get ahead of the game in streaming in 2016 and beyond.

New Features

Browse Graphic [5]

January 28, 2016, Pandora launched a new feature for their app: Browse. Browse recommends and assists people in discovering artists they may like based on their music taste. There is also an analysis level to the feature where listeners can view how many others are enjoying an artist they love, a useful resource for both the creators and the fans. Along with Browse, the app was redesigned to look cleaner and be easier to use[5].

Another exciting and innovative new idea Pandora implemented March 8^th is their AMPcast service. AMPcast allows artists to speak to their followers through audio messages they can record on their cell phones and upload to their music channel[6], a valuable form of connection for the artists to their fan base that has not yet been utilized anywhere else.

Live Music

Pandora Discovery Den [15]

Pandora has been making huge strides in the live music game this year as well. For example, this was their first year as the official streaming partner to the popular and forward-thinking music festival/conference, South By Southwest in Austin, TX. This year, their fittingly named stage Discovery Den hosted hot up-and-coming acts from March 16-19. From hip-hop artists like Kevin Gates and Anderson .Paak to electronic like Louis the Child[7], Pandora was thoughtful and current in its choices and tapped into young, hip audiences in the perfect setting to do so.

Concert poster for The ATL [8]

April 6^th, Pandora announced the lineup for its leap into the hip-hop world via their Pandora Presents: The ATL concert taking place May 5^th. Featuring wildly popular rap and hip-hop acts Young Thug, K Camp, and Dej Loaf, Pandora is targeting a key young and musically active audience that they have not been as present with until now[8]

Company structure

The company has been going through some executive changes in 2016, including naming cofounder Tim Westergren as CEO March 28^{th [9]}. Westergren is a musician himself and has always seen the importance in discovering new talent, something Pandora is putting a lot of attention into currently and a concept that will keep them relevant.

Along with this change, there was a restructuring of the upper offices including instating Mike Herring as President and CFO, promoting Sara Clemens from CSO to COO, and putting Chris Phillips in the Chief Product Officer seat [9].

Revenues

Pandora’s 2016 first quarter financial review has not yet been released, but will be made public April 28. Given the numbers from last year, it would appear as though the company is on an upward trend. Their fourth quarter revenue at the end of 2015 was up 25% year-over-year at $336.2 million, and their total revenues for all of 2015 were $1.164 billion, a growth of 26% year-over-year[10]. It is reasonable to expect that this years numbers will be even greater, especially given their acquisitions of Ticketfly and Rdio and their movement into live music.

As for right now, Pandora Media’s stock has gone up 0.04 since its last close with a volume of 9.06m[11].

Finally, Pandora just hit the $2 billion mark on April 18^thfor artist and songwriter royalties[12].

Overview/Looking to the Future

Pandora is making big moves towards being a powerful player through their innovative new streaming updates, their live music target on hip-hop in particular, and their company restructuring. It should be fascinating to watch how effective their strategies prove to be in execution.

Sources

[1] “About The Music Genome Project®.” (n.d.): n. pag. Retrieved 25 Apr. 2016.

[2] “Origin Story: The Founding of Pandora Radio.” Startup Grind. N.p., n.d. Retrieved 25 Apr. 2016.

[3] Sisario, Ben. “Pandora Buys Ticketfly, a Competitor to Ticketmaster.” The New York Times. The New York Times, 2015. Retrieved 25 Apr. 2016.

[4] “Pandora’s Rdio Acquisition Sets Stage for Epic Streaming Music Battle.” Variety. N.p., 2015. Retrieved 25 Apr. 2016.

[5] “Pandora Debuts New Personalized Destination to Discover Music.” Press Release Distribution, EDGAR Filing, XBRL, Regulatory Filings. N.p., n.d. Retrieved 25 Apr. 2016.

[6] Lunden, Ingrid. “Pandora Raises Its Social Media Game with AMPcast, DIY Audio Messaging For artists.” TechCrunch. N.p., 2016. Retrieved 25 Apr. 2016.

[7] “Pandora Reveals Initial Lineup in Its First Year as the Official SXSW Streaming Partner – NASDAQ.com.” NASDAQ.com. N.p., n.d. Retrieved 25 Apr. 2016.

[8] “Young Thug, K Camp & DeJ Loaf To Perform At Pandora ATL Concert.” Vibe. N.p., 2016. Retrieved 25 Apr. 2016.

[9] “Pandora Brings Back Founder Tim Westergren As Newest CEO.” Forbes. Forbes Magazine, n.d. Retrieved 25 Apr. 2016.

[10] “Pandora Reports Q4 and Full Year 2015 Financial Results.” Press Release Distribution, EDGAR Filing, XBRL, Regulatory Filings. N.p., n.d. Retrieved 25 Apr. 2016.

[11] “Pandora Media Inc.” P Stock Quote. N.p., n.d. Retrieved 25 Apr. 2016.

[12] “Pandora Hits $2 Billion in All-Time Royalties for Artists and Songwriters.” Press Release Distribution, EDGAR Filing, XBRL, Regulatory Filings. N.p., n.d. Retrieved 25 Apr. 2016.

[13] Dufree, Rachel. “Pandora and Ticketfly Join Forces to Create the World’s Most Powerful Music Platform.” Ticketfly. N.p., n.d. Web. 25 Apr. 2016.

[14] “Rdio Adds Free Streaming With Nearly 500 Live Broadcast Stations – Next Geekers.” Next Geekers. N.p., 2015. Web. 25 Apr. 2016.

[15] “Discovery Den at SXSW 2016: Four Days of Your New Favorite Music.” South by Southwest 2016 Music, Film and Interactive Festivals. N.p., 2016. Web. 25 Apr. 2016.

Pandora Radio

Posted on December 2, 2015 by Kyle Miller

by Kyle Miller

Pandora App Logo (Courtesy of Pandora Pressroom) [1]

2100 Franklin St
Suite 700
Oakland, CA 94612 Telephone #: (510) 451-4100

Overview of Pandora Radio

Pandora Radio is an internet music streaming company that emerged online in 2005. The company was founded by Tim Westergren, an award-winning music composer, and currently runs out of Oakland, CA. Pandora offers a wide library of music to listeners and can help users discover new tracks and artists that are similar to the music they currently enjoy. The streaming service is fueled by The Music Genome Project, which is an on going music analysis study that has created a formula using specific musical characteristics to help bring each user a unique playlist that caters to their music preference [2]. Pandora Radio is free to any person who enters their site, although there is an option for a paid subscription of $4.99 a month which deems a user a “Pandora One” member. These members are able to stream music ad free and also get much higher sound quality when streaming [3].

“The Next Song” Pandora Youtube Video. (Courtesy of Youtube) [4]

Interface

Screen Shot of Pandora Interface. [5]

Operating Pandora Radio is a simple, yet exciting experience. With over a million different songs, users are able to search their favorite artists and then get a playlist that will deliver similar music. When a track appears, users are able read lyrics as the song plays and browse the “About” section to learn more background information on who created the music. Users can create up to 100 different playlists and can also notify Pandora if they do not enjoy the music, so the site can start to find better songs to fit that user’s preferences. [2]

Key Executives

TimWestergren – Founder of Pandora Radio (Courtesy of Pandora Pressroom) [6]

Brian McAndrews – Chief Executive Officer, President & Chairman (Courtesy of Pandora Pressroom) [8]

Steve Bene – General Counsel (Courtesy of Pandora Pressroom) [7]

Finances

Pandora’s third quarter results of 2015 reported a total revenue of $311.6 million. This total was a 30% increase from the results of last year’s Q3 mark. Advertising revenue also rose 31% to a total of $254.7 million [9]. Pandora executives relate this growth to the company’s recent $450 million dollar acquisition of Ticketfly, which makes Pandora a location to now discover and purchase tickets for upcoming live shows, attracting many new users who are avid concert goers [10]. Unfortunately, competition in the music streaming business has been a major concern for Pandora. On October 23, Pandora had the company’s worst share drop off, falling 35 percent in one day primarily due to the rise of Apple Music and Spotify. Apple Music recently reported it had 6.5 million paying subscribers, compared to only 3 million Pandora One subscribers who pay a monthly fee [11].

Pandora currently sits at a $14 stock price, which seems negative for potential investors, but analysts do see potential with the company in the future. The market currently predicts that Pandora’s premium is going to rise greatly over the next two January calls, signifying that their stock should move back up in the future. Analysts also expect a major investor to acquire Pandora by 2017 due to the company’s growing diversification and increase in overall revenue [12].

Pandora’s Share Prices of 2015 (Courtesy of Bloomberg.com) [13]

Interacting with Music Fans

tim-mcgraw-performance-lights-2015-billboard-650

Tim McGraw Performing (Courtesy of Billboard.com) [16]

Pandora Radio has made great efforts this year to create a close relationship with their audience. On September 9th, Pandora celebrated their 10 year anniversary by providing ad free streaming to anyone who visited their site. This thanked fans for the support they had given to Pandora and also allowed people to see what being a paid subscriber entailed [14]. Pandora also stayed committed to their goal of bringing artists and fans closer together. On November 11th, Pandora and country music star, Tim McGraw, joined together to create a listening party for McGraw’s new album, Damn Country Music. The event took place in New York City and included a live performance from the country singer that was free of charge for fans [15]. To celebrate the holiday season, Pandora is hosting a concert event in New York City on December 10th. The show, which will also be available to be streamed at home, will feature acclaimed artists Fall Out Boy, Panic At The Disco, and G-Eazy [17].

Competition

Digital streaming is the most popular way people are accessing music today. Although Pandora was created much earlier, streaming services such as Spotify, Apple Music, and Tidal have impacted the market greatly by forming on-demand listening. In response, Pandora payed $75 million dollars to acquire assets from the music streaming service, Rdio, which recently fell into bankruptcy. This will eventually make Pandora an on-demand streaming site, which will possibly attract people to leave other sites and use Pandora [18]. Pandora also recently took a major step ahead of competitors by having Adele’s critically acclaimed album, 25, on their site. Since Pandora does not hold deals with major record labels and does not give their users access to chose the exact song they want, they are able to have the tracks available. Apple Music, Spotify, and others are restricted from having the number one album, because Adele’s record label chose to forgo streaming sales and focus primarily on selling physical copies [19].

The Future of Pandora

With the recent acquisition of Rdio, Pandora is preparing for a significant business change. Unlike their competitor Spotify who offers free streaming, Pandora plans to ally with artists and labels and only offer paid on demand subscription. This will put Pandora at a large disadvantage compared to Spotify, but the company believes that their main goal is to respect the art of music and the ones who spend handwork creating it [20]. Clear evidence that Pandora wants to honor artists is seen in their recent multi-year deal with Sony/ATV Music Publishing. Pandora agreed to increase their royalty payments with the largest music publishing company, which will now open new opportunities for Pandora. They now have the ability to expand to a international market with the music rights they have acquired, which could be a major business move since Pandora is currently only available in the United States, New Zealand, and Australia [21].

Pandora also expanded their massive music library with many popular pre-1972 recordings of music. The company reached a $90 million settlement to avoid any copyright allegations, setting the precedent to other streaming companies to respect the artists. This addition of music attracts an older audience range to Pandora and will hopefully encourage record labels to be reasonable with establishing deals once Pandora begins their on demand service [22].

Pandora Logo on an Iphone (Courtesy of Fortune News) [23]

Sources

Pandora App Logo – press.pandora.com. Retrieved November 28 2015.

2. About Pandora – Pandora. Retrieved November 28 2015.

3. Pandora One – Pandora. Retrieved November 28 2015.

4. The Next Song – YouTube. Retrieved November 28 2015.

5. Pandora in Action – Pandora. Retrieved November 28 2015.

6. Headshot of Tim Westergren – press.pandora.com. Retrieved November 28 2015.

7. Headshot of Steve Bene – press.pandora.com Retrieved November 28 2015.

8. Headshot of Brian McAndrews – press.pandora.com Retrieved November 28 2015.

9. Pandora Q3 2015 Financial Results – investor.pandora.com Retrieved November 28 2015.

10. Roettgers, Janko (October 7, 2015) Pandora Buys Ticketfly to Sell Concert Tickets to Its Listeners – Variety – Retrieved November 28 2015.

11. Sisario, Ben (October 23, 2015) Pandora Shares Plummet as Competition Grows – NY Times – Retrieved November 28 2015.

12. Hagopian, Todd (October 28, 2015) After Pandora’s Steep Drop, An Acquisition Is Almost Inevitable – Seeking Alpha – Retrieved November 28 2015.

13. Pandora’s Share Price Chart – Bloomberg.com – Retrieved November 28 2015.

14. Olanoff, Drew (September 1, 2015) Pandora To Celebrate 10th Anniversary With Day of Ad-Free Listening – TechCrunch – Retrieved November 28 2015.

15. Stutz, Colin (October 27, 2015) Tim McGraw to Celebrate ‘Damn Country Music’ Release With Pandora Mixtape, Party – Billboard – Retrieved November 28 2015.

16. Tim McGraw Performing – Billboard – Retrieved November 28 2015.

17. (November 10, 2015) Pandora Holiday: Exclusive NYC Concert and Livestream Featuring Fall Out Boy, Panic! At The Disco, G-Eazy and DJ Sets by Cash Cash – Business Wire – Retrieved November 28 2015.

18. Owsinski, Bobby (November 18, 2015) – The Pros and Cons of Pandora’s Rdio Acquisition – Forbes – Retrieved November 28 2015.

19. Kastrenakes, Jacob (November 25, 2015) – Pandora is Streaming Adele’s ’25’ and Her Label Can’t Stop It – The Verge – Retrieved November 28 2015.

20. Popper, Ben (December 1, 2015) – Pandora Cozies up to the Music Labels as it Prepares to Take on Spotify – The Verge – Retrieved December 1 2015.

21. Peoples, Glenn (November 13, 2015) – The Pandora-Sony/ATV Deal – Billboard – Retrieved November 29 2015.

22. Gardner, Eriq (October 22, 2015) – Pandora Reaches $90 Million Settlement With Labels Over Pre-1972 Music – Billboard – Retrieved November 29 2015.

23. Pandora Logo – Fortune.com – Retrieved November 29 2015.

Pandora Radio

Posted on October 5, 2014 by htfergus

by Ally Thibault

[8]

Music has always been a uniting force across the entirety of the human race. It brings people together, projects ideas and opinions across generations, and encapsulates emotions that simply cannot be preserved otherwise. It is a timeless source of comfort and entertainment. While traditional radio has always been a reliable outlet to access music, citizens of the digital age tend to crave more than just what is given to them. People want to hear the music they like. Seeing this trend in listener niche preferences, Pandora Radio founder Tim Westergren channeled his passion and knowledge of music and created one of the most successful personalized online radio platforms to date.

Pandora Radio is an online radio station and application that allows users to search songs, artists, and albums and creates customized stations featuring music similar to the choice of the user. The creative and analytical muscle behind Pandora comes from the Music Genome Project [3], which is known as “the most comprehensive analysis of music ever undertaken”. The project has collected hundreds of details about virtually every song ever recorded, which allows Pandora to sort songs into all kinds of diverse categories. The main purpose of Pandora is not only to provide a steady stream of music to listeners, but also to introduce them to new and current music akin to their already established tastes. Their overall aims are summed up most succinctly in their mission statement: “To play only music you’ll love”. [1]

[9]

Pandora Media, Inc. was originally founded in January 2000 in Oakland, California, where it is now headquartered. Founder Tim Westergren developed the Music Genome Project with the intention of creating playlists tailored to the interests of music listeners. He initially considered licensing the music recommendation service to other major companies, but this proved to flop in terms of generated profit, receiving only a $20,000 fee from Barnes & Noble.com for further development. After pitching the idea to countless venture capitalists, he finally settled on the idea of an internet radio website powered by the genome. In the early years following its launch in 2005, Pandora encountered multiple close brushes with bankruptcy as the company experimented with different business models and faced steep increases in music royalty fees. It started quite modestly, used initially by friends and family of Westergren and his colleagues. Since then Pandora has caught fire — in January of 2012, Pandora surpassed the milestone of 125 million registered users. [2]

[10]

Now commandeered by CEO Brian McAndrews, Pandora’s business model has improved in sustainability: centered around generating revenue primarily through online advertisements and, on a lesser scale, subscription fees, and paying royalties to the artists whose music it features. Their third quarter earnings results yielded an increase of $0.07 per share with an overall quarterly revenue of $180 million (positive surprise of +1.02%), with analysts predicting a continued increase on both fronts into the fourth quarter. [4] Over the course of the months following March of 2014, Pandora’s market share increased from 9.11% to 9.13%. In addition, their listener hours have grown 28% year over year in May 2014. Overall, Pandora’s profitability has improved despite royalty price hikes as they have fine-tuned their ad-targeting strategies. [5]

As the online radio industry has seen a surge in popularity over the past couple of years, many competing companies like Spotify have entered the market space to take a gander at the boundless range of music-loving consumers. As a result, Pandora has been pressed into making creative changes and additions to their market appeal strategy in order to distinguish themselves from their competition. The ability to provide their customers with something different and enticing is crucial in maintaining their relevance in the internet radio sphere. With this is mind, Pandora initiated a series of live concerts available for free exclusively for their listeners this past September. They partnered with Lexus to sponsor the pop-up concerts, which took place in Southern California. The performing artists included popular, current acts like MAGIC!, Kongos, and Nico & Vinz. The strategy of distributing the invitations to the concerts was intended to reward Pandora listeners for their loyalty. Pandora determined which users had created unique stations specifically for the artists who would be performing and extended invitations to those who showed a particularly strong interest in the musicians. This allowed Pandora listeners to truly connect with the artists they love, based on how they interacted with them through the online radio platform. Tommy Page, Head of Music Partnerships at Pandora, explained that the concert series demonstrated their “ability to leverage [their] data to create personalized experiences with the fans, as well as…the inroads [they’ve] made with the music industry”. This live concert experience option was unique to Pandora listeners and part of the initiative to differentiate them from their competitors. [6]

Pandora’s “thumbs up” button also brought artists to life for listeners in other ways. On September 5th, a few lucky listeners who clicked the button during a song by classically trained violinist Lindsey Stirling were suddenly prompted by an invitation to video chat with the artist herself. If they accepted, they were treated to a private conversation and performance from Ms. Stirling from her studio in LA. Since then, Pandora’s #ThumbMoments campaign has brought musicians to life for many of their listeners. These “thumb gifts” will continue to reward listeners for choosing Pandora by granting them access to totally unique experiences that can’t be found anywhere else. Pandora’s Chief Marketing Officer Simon Fleming-Wood explained that the experience aims to hyperbolize that feeling you get when the “perfect song” comes on your Pandora station, and the result is truly emotional. [7]

This fall, Pandora has made great strides in branching out to bring artists closer to listeners. They have begun to focus more of their marketing muscle towards interactive experiences with the music they feature in an attempt to set themselves apart from their competition. Pandora continues to evolve as the industry changes and is certainly a company to keep an eye on in the months to come.

Sources

[1] About Pandora Media. (n.d.). Retrieved November 29, 2014, from http://www.pandora.com/about

[2] Clifford, S. (2007, October 1). Pandora’s Long Strange Trip. Retrieved November 29, 2014, from http://www.inc.com/magazine/20071001/pandoras-long-strange-trip_pagen_2.html

[3] Pegoraro, R. (2014, May 24). Pandora’s “Music Genome Project” explores the cold hard facts of how we interact with music. Retrieved November 29, 2014, from http://boingboing.net/2014/05/24/pandoras-music-genome-proj.html

[4] Earnings & Estimates Summary – PANDORA MEDIA INC (P). (2014, November 28). Retrieved November 29, 2014, from http://investing.businessweek.com/research/stocks/earnings/earnings.asp?ticker=P

[5] Team, T. (2014, July 22). Pandora Earnings Preview: Growing Market Share and Improving Monetization in Focus. Retrieved November 29, 2014, from http://www.forbes.com/sites/greatspeculations/2014/07/22/pandora-earnings-preview-growing-market-share-and-improving-monetization-in-focus/

[6] Castillo, M. (2014, September 17). How Pandora Mined Data to Create Lexus-Backed Concert Series. Retrieved November 29, 2014, from http://www.adweek.com/news/technology/pandora-mines-data-create-lexus-backed-concert-series-160177

[7] Newman, A. (2014, September 21). A Thumbs-Up Brings Favorite Artists to Life For Pandora Listeners. Retrieved November 29, 2014, from http://www.nytimes.com/2014/09/22/business/media/a-thumbs-up-brings-musicians-to-life-for-pandora-listeners-.html?_r=0

8] Pandora Radio Logo Banner. Digital image. SoulBridging. N.p., n.d. Web. <http://soulbridging.com/wp-content/uploads/2013/12/pandora-banner.jpg>.

9] Sprague, Jonathan. Tim Westergren. Digital image. My Ford Magazine. N.p., n.d. Web. <http://www.myfordmag.com/faces/tim-westergren-sync>.

10] McDermid, Brendan. Brian McAndrews. Digital image. Reuters. N.p., n.d. Web. <http://s1.reutersmedia.net/resources/r/?m=02&d=20130911&t=2&i=793057292&w=580&fh=&fw=&ll=&pl=&r=CBRE98A1PNM00>.

Pandora

Posted on November 11, 2013 by Jamie Neukrug

By Jamie Neukrug

The Pandora Media Inc. Logo [1]

Pandora Media Inc.

2101 Webster Street
16th Floor
Oakland, CA 94612
Phone Number: (510) 451 4100
URL: http://www.pandora.com
Twitter Handle: pandora_radio

Key Executives

la-et-ct-pandora-brian-mcandrews-ceo-20130911-001 [2] Brian McAndrews–CEO, President, & Chairman

tim-westergren [3]Tim Westergren–Chief Strategy Officer,Founder

PANDORA RADIO/BUSINESS [4] Tom Conrad–Chief Technology Officer

Unknown [5] Mike Herring–Chief Financial Officer

Pandora Radio [6]

A Brief History

In January 2000, Tim Westergren founded a company called Savage Beast Technologies, based on his idea to develop a music genome. This technology was used to develop playlists based on individual consumer preferences. Westergren originally marketed these music recommendation service businesses without much success. In 2004, he shifted his target audiences from businesses to individual users and changed the name to Pandora. Listenership increased sharply. A 2007 ruling on increased royalty prices threatened to ruin Pandora, but the issue was resolved in 2009. The introduction of the iPhone app that allowed people to stream music was a game changer. [7]

Financial Information

Pandora earns the majority of its revenue (87%, 87%, and 88% in the last three years) through computer and mobile based advertising sales. The company offers a free subscription plan which generates revenue through these advertisements, as well as Pandora One, which offers a commercial free option to subscribers for a fee. The ability to reach audiences through mobile and other “on-the-go” devices has increased profits significantly. Total revenue has grown from $137.8 million in 2011 to $427.1 million in 2013. Pandora Media Inc.’s common stock on the NASDAQ market, NYSE, is currently valued at $28.45, a 1.01% decrease from its previous close, as it continues to fluctuate. Based on the latest report, Pandora has over 70% share of internet radio within the top 20 stations in the United States. [8]

The Numbers [8]

Year	Total Revenue (in millions):	Listener Hours (in billions):	Active Users (in millions):
2011	$137,800	3.83	29.3
2012	$274,340	8.23	47.6
2013	$427,145	14.01	65.6

About Pandora

Pandora’s Business Model [9]

By allowing its subscribers to dictate the type of songs and comedy they want to hear, Pandora has become internet radio’s market leader in the United States. Listener playlists are developed based on their feedback from a library of songs that have been categorized based on hundreds of musical qualities. Since its inception, Pandora has grown to have 200,000,000 registered users, over 1,000,000 songs in its collection, over 4 billion stations created, and has expanded internationally to Australia and New Zealand. Listeners can mix up to 100 stations, customizing them to their liking. They can also create profiles and connect with others based on mutual preferences. In addition to computers, Pandora has expanded to mobile “apps” on smartphones such as Blackberry, Android, the iPhone, and other interactive devices including the Android tablets, iPad, and Amazon Kindle Fire, and the Nook. Pandora made deals with car companies, including BMW and Buick, and can now be accessed in vehicles. [10] [11]

chart-of-the-day-internet-only-audio-providers-june-2010

Pandora Media vs. Other Internet Audio Providers [12]

The Music Genome Project sets Pandora apart from competition. [13]

The Music Genome Project®

Pandora’s executive team recognizes the need to accommodate the individual musical tastes of subscribers. The Music Genome Project® is the most intricate system ever created to choose music based on its characteristics. Trained musicologists thoroughly analyze songs based on attributes such as voice, tone, genre, and rhythm. The library includes everything from the week’s Top 40 to classic hits from past decades. The project is often compared to human DNA because every detail is diverse. Musicologists utilize the data stored in the Music Genome Project® to create a satisfying, unique listening experience for all. [14]

Celine Dion performed in NYC in October. [15]

Pandora Presents

“Pandora Presents” is Pandora’s series of live concerts that allow listeners to connect with their favorite artists. Originating in 2012, these performances continue to be a successful display of user appreciation and set Pandora apart from competition. Pandora employees personalize it further by using listenership they have identified for specific artists to invite certain users to attend the show. [16]

During a recent October concert in Los Angeles, recording artist, Bridgit Mendler, mentioned Pandora’s role in helping to develop her fan base. [17] Celine Dion performed in New York City on October 29, 2013, promoting her new album “Loved Me Back to Life.” Past entertainers include Dr. Dog, Walk the Moon, Theophilus London, and other emerging artists.

[18]

Recent News

Pandora Media vs. iTunes Radio

Pandora vs. iTunes Radio [19]

With Apple Inc.’s recent release of its new service, iTunes radio, Pandora’s competition continues to grow. Like Pandora, it creates playlists based on the music the listeners’ choose. It also features the same service options, one with advertisements and commercial free iTunes Match. iTunes Radio allows users to view their entire history and categorize songs by “Hits,” “Variety,” and “Discovery.” [19] Both services allow users to post to Twitter or Facebook, but while Pandora posts both song and station, iTunes only provides the latter. Apple hopes their loyal 575 million iTunes users will convert to iTunes Radio.

Despite the fact that this new application is just as technologically advanced, Mike Herring, Pandora’s Chief Financial Officer, stated that listening hours grew 9% since last month. Pandora’s market share rose to 8.06% in October 2013 from 7.77% in September, when iTunes Radio was first released. [20]

Other Competition: Pandora Media Inc. also competes with broadcast radio providers including Clear Channel, CBS and Sirius XM, a satellite radio provider. Additional rivals include online radio providers such as CBS’s Last.fm, Slacker Personal Radio, and Clear Channel’s iheartradio and interactive media stations RDIO, Apple’s iTunes Music Store, Spotify, Rhapsody, and Amazon. [8]

Pandora Mobile [22]

Pandora Removes 40-Hour-Per-Month Limit: Pandora has removed its 40-hour-per-month limit on free mobile listening, allowing people unlimited time to use the service. Pandora was able to make this change due to its success in mobile revenue advertising, trailing only Google and Facebook. The limit was placed in March 2013 to control royalty costs, but management eliminated it to stay on top of their competition. [21]

iPad Redesign: On September 18, 2013, Pandora released the Pandora 5.0 for the iPad. This was the greatest redesign of the app since its launch in April 2010. The iPad’s large screen and touch capability allows users to easily navigate and search their favorite music. This update was made for Android tablets as well. Pandora 5.0 features more intricate music discovery and exploration, a personal music profile and newsfeed, and the ability to connect and share music with friends. [23] [24]

Pandora 5.0 on Android Tablets [24]

Pandora on Google Chromecast: Pandora is also now available on Google Chromecast, a TV-connected device that delivers audio and video signals wirelessly to any screen in your home. Chromecast consumers can now use Pandora with the click of their smartphone or tablet. Once the music is sent to the television, the device is no longer needed for the music to continue. The Play, Pause, Thumb, and Skip buttons are still managed through the mobile device used. Listeners can customize the music they choose with Google Play or the App Store. [25] [26]

Sources:

[1] Dayandadream.com: Pandora Media Inc. Logo

[2] LA Times: Brian McAndrews Image

[3] Business Innovation Factory: Tim Westergren Image

[4] Mercury News: Tom Conrad Image

[5] Apple Insider: Mike Herring Image

[6] Pandoraradioformac.org Internet Radio Image Source

[7] NY Times Article History of Pandora

[8] Pandora’s Financial Information (Annual Report/Form 10-K)

[9] Bizibly.wordpress.com: Pandora Business Model Image Source

[10] Pandora.com: About Pandora Media Inc.

[11] Pandora.com/mobile: Pandora Going Mobile