Comcast/NBCU

Posted on October 16, 2016 by Tanya

Thomas Meis, Tanya Motwani

The Comcast Corporation

History

Comcast began its history as American Cable Systems, a smaller cable operator from Mississippi. It was purchased by Ralph Roberts and his business partners in 1963, and in 1969 was moved to Pennsylvania. Here it was renamed “Comcast”, a mixture of the words Communication and Broadcast. It then went public in 1972, and from there has been ever expanding.

It is considered to be one of the least-liked media conglomerates, winning “Worst Company in America” twice. Most experts believe this to be true because of the large number of assets owned by Comcast, as well as the monopoly-like power they have in terms of pricing for their various subsidiaries.

Key Executives

[1] Brian L. Roberts, Chairman and CEO, Comcast Corporation

[2] Stephen B. Burke, CEO, NBCUniversal

[3] Michael J. Cavanagh, CFO, Comcast Corporation

Financials

Comcast has bought or merged with many different companies, including Spectacor, Microsoft, AT&T, Sony Pictures, and NBCUniversal.
Not only have they expanded into the telecommunications market, they have also bought stakes the sports market, because of their controlling stake in the Philadelphia Flyers [4].
In 2014, they tried to buy Time Warner Cable, but were denied by many different fronts, the largest being that the government was worried that the merger would lead to Comcast having a monopoly in the broadband and video markets. Concerned citizens wrote to the government expressing their fears about the influence that a merged Comcast-TimeWarner conglomerate would have on the broadcast and TV-streaming platforms. The deal was officially abandoned in April of 2015 [5].
Comcast’s most well known acquisition has been NBCUniversal, which has many different assets, ranging from professional sports to entertainment. Today, Comcast is one of the biggest telecommunications companies on the planet, with assets in television, film, gaming, distribution, and sports.

Comcast has seen a steady increase in their stock price over the last year, which sits at $70.14 currently. In comparison to other media conglomerates, whose stocks have been seeing a decline, Comcast Cable Communications and NBCUniversal have both been doing well, leading to the surprising upward movement of the company’s stocks.

Comcast’s stock prices over the period of a year.

NBCUniversal

NBCUniversal- Divisions

NBCUniversal (NBCU) is a media conglomerate that is a subsidiary of Comcast, after the latter acquired the former in a $6.5 billion deal in 2011.

NBCU was originally formed in 2004[6], when GE’s National Broadcasting Company merged with Vivendi’s Vivendi Universal Entertainment. Comcast expressed interest in buying NBCU from GE and Vivendi in 2009, bought a 51% stake in 2001, and fully owned the company by 2013 [7].

NBCUniversal recently announced its extended partnership deal with BuzzFeed [8], after a successful year-long initial deal. The two companies plan to collaborate on promotional and original content for both platforms, and aim to create new digital content for NBCUniversal’s premium users.
Another deal that NBCUniversal announced was with Apple. Starting from January 2017, NBCUniversal will be the sole provider of advertising inventory on Apple’s app, Apple News [9].

NBCUniversal is made up of two main divisions: NBC and Universal Studios.
Apart from these two divisions, NBCUniversal also owns a part of the streaming service Hulu, along with Fox Entertainment Group, ABC, and Turner Broadcasting System.

NBC

NBC [10] is an american television broadcast network, with its headquarters in the Comcast Building in Rockerfeller Center, in New York City.
As of 2015, NBC owns ten owned-and-run stations, and over 221 network affiliates in 48 states. The network has a national reach of 95.52% of all american homes.

Cast of Saturday Night Live

NBC Programming broadcasts some of the most popular network television shows on air currently, including The Tonight Show Starring Jimmy Fallon, The Voice, Late Night With Seth Meyers, and Saturday Night Live.

Universal Filmed Entertainment Group

Universal Studios

Universal Studios is the American film studio owned by the Universal Filmed Entertain Group, and is considered to be the oldest surviving film studio in the United States. Its film studios are based in Universal City, California.
Universal Studios is credited as the first studio to release three films that each crossed over $1 billion in the box office, a feat the company achieved in 2015. The studio has a large number of successful film franchises under its roof, including Jurassic Park, Back to the Future, and the Jason Bourne series.

Universal Studios also has a large list of upcoming movies, including Pitch Perfect 3, The Mummy, and Fast 8 [11].

Universal Studios Orlando

Universal Studios OrlandoUniversal Parks & Resorts is a division of the Universal Filmed Entertainment Group, and operates all of the Universal theme parks and resorts all around the globe. It is known for its various rides and attractions that are based off of pop culture characters and has attracted over 50 million yearly visitors to its parks.
The first Universal Studios theme park opened in Hollywood in 1965. Since then, Universal Studios has opened parks in 3 different countries, and has 3 new parks upcoming in Moscow, South Korea, and Beijing [12].

DreamWorks Animation

DreamWorks Animation Logo

DreamWorks Animation, an animation studio based out of Glendale, California, was founded in 1994, by Steven Spielberg, Jeffrey Katzenberg, and David Geffen. The studio is known for its animated talking animal franchises (Shrek, Madagascar), and has 33 feature films that have grossed over $13.48 billion worldwide [13].

NBCUniversal, a division of Comcast, announced its intention to acquire DreamWorks Animation (DWA) in April 2016. By August 2016, NBCUniversal has successfully acquired DWA for $3.8 billion. DWA is now a division of Universal Studios [14].
After the acquisition, Universal Studios was supposed to take over distribution for all of DreamWorks Animations’s films, however, DWA had signed a 5-year deal with 20th Century Fox, and intends to honor the deal until the end of the contract, with the film Captain Underpants. Universal will take over distribution in February 2018, beginning with the Margot Robbie and Hugh Jackman starrer, Larrikins.

DreamWorks Animation owns a themed land in the Dreamworld amusement park in Gold Coast, Australia, where they offer the DreamWorks Experience, which contains three distinct areas based on their most popular film franchises- Shrek, Madagascar, and Kung Fu Panda. Each area includes rides and attractions for people of all ages. DreamWorks Animation also has a deal with the Royal Caribbean Cruiseline, and announced in 2010 that the DreamWorks Experience would be offered as part of the cruises.
DreamWorks Animation has a list of movies scheduled to release in the next few years, each one anticipated to receive positive reviews and do well in the box office. The movies include How To Train Your Dragon 3, Shrek 5, and The Boss Baby.

Bibliography

[1] Brian L. Roberts. Retrieved November 27, 2016. http://corporate.comcast.com/news-information/leadership-overview/brian-l-roberts

[2] Stephen B. Burke. Retrieved November 27, 2016. http://corporate.comcast.com/news-information/leadership-overview/stephen-b-burke

[3] Michael J. Cavanagh. Retrieved November 27, 2016. http://corporate.comcast.com/news-information/leadership-overview/michael-j-cavanagh

[4] Kay, P. (1999, July 5). Comcast: Not Just Cable Anymore. Retrieved November 27, 2016, from http://www.bizjournals.com/philadelphia/stories/1999/07/05/story2.html

[5] Wiggers, K. (2015, April 24). It’s over! Comcast abandons plan to rule 57 percent of all U.S. broadband Internet. Retrieved November 27, 2016, from http://www.digitaltrends.com/home-theater/comcast-abandon-time-warner-cable-merger/

[6] History of NBCUniversal. Retriever November 27, 2016. http://www.nbcuniversal.com/our-history#decade_9

[7] Chozick, A & Stelter, B. (2013, February 12) Comcast Buys Rest of NBC in Early Sale. Retrieved November 27, 2016, from http://mediadecoder.blogs.nytimes.com/2013/02/12/comcast-buying-g-e-s-stake-in-nbcuniversal-for-16-7-billion/?_r=1

[8] @. (2016, November 21). Buzzfeed and NBCUniversal Announce Expanded Partnership and Additional Investment. Retrieved November 27, 2016, from http://corporate.comcast.com/news-information/news-feed/buzzfeed-and-nbcuniversal-announce-expanded-strategic-partnership

[9] @. (2016, November 7) NBCUniversal Announces New Partnership with Apple News. Retrieved November 27, 2016, from http://corporate.comcast.com/news-information/news-feed/nbcuniversal-announces-new-partnership-with-apple-news

[10] NBCUniversal. Retrieved 27 November, 2016, from http://www.nbcuniversal.com/

[11] Universal Studios Upcoming Movies. Retrieved 27 November, 2016. http://www.boxofficemojo.com/schedule/?view=distributor&id=universal.htm

[12] Young, J. (2016, February 26). Universal Theme Parks future expansion looking to steamroll competition – Theme Park University. Retrieved November 29, 2016, from http://themeparkuniversity.com/universal/universal-theme-parks-looking-to-steamroll-competition-with-future-growth/

[13] DreamWorks Animation The Company. Retrieved 27 November, 2016, from http://www.dreamworksanimation.com/company/

[14] Sneider, J. (2016, April 27) DreamWorks Animation History: From ‘Antz’ to ‘Shrek’ to Comcast. Retrieved on November 27, 2016, from http://www.thewrap.com/dreamworks-animation-history-from-antz-to-shrek-to-comcast/

Focus Features

Posted on February 18, 2016 by Tianjia Zhang

Focus Features

[21] Focus Features Logo

Corporate Offices

LOS ANGELES OFFICE

1540 2nd St #200

Santa Monica, CA 90401

NEW YORK CITY OFFICE

c/o NBCUniversal

30 Rockefeller Plaza

Building 5TS – 10th Floor

New York, NY 10112Phone: (818) 777-8738
Fax: (818) 866-4579

http://www.focusfeatures.com

Key Executives

[19] Peter Kujawski, Chairman

[20] Robert Walak, President

About

Focus Features is an art film production and distribution subsidiary of Universal Pictures/NBCUniversal under Comcast Corporation. Focus and Universal Pictures together compose the film department of Universal Studios. [1] Merged of Universal Focus, USA Films and Good Machine on 2002, the company is moving forward with diverse ranges of film genres as well as releasing appealing to filmmakers. [2] Some of the most successful films of Focus includes Brokeback Mountain (2005), which earns $83 million domestically and $95 million from foreign markets, Burn After Reading (2008), which earns $163.7 million in worldwide film revenue, and the recent hit London has Fallen (2016) with a worldwide gross $182 million is one of the most selling features of Focus. Focus also participates in other good-reviewing features like The Danish Girl (2015), The Theory of Everything (2014), Pride and Prejudice (2003) and etc. [3]

Financials

Although Focus Features does not have a separate financial report from its parent company, the first quarter of 2016 is not a bad start for Focus. With four new 2016 releases and two 2015 ones (Suffragette and The Danish Girl still in theaters), Focus earned $120.2 million and bumped up the ranking on the top grossing film studios to the sixth place with a 3.7% market share up dated to April 17. [4] Focus Features and Universal together earned $372.8 million for their parent company with a market shared of 11.4%. Focus has already made up the gap comparing to 2015 with 728.1% more grossing this time. [5]

Leadership Changes

Focus Features has some breaking news in its major management shakeup this year.

Universal Pictures International Production (UPIP) is merging with Focus Features under Focus’ banner. The company’s former CEO Peter Schlessel, who replaced founder James Schamus in 2013, exited his position on April 1 as part of a drastic housecleaning by Universal Pictures. Current Focus COO Adrian Alperovich, Marketing President Christine Birch and President of Acquisitions Lia Buman will also be exiting Focus Features in April.[6] This merging is an attempt to make the unit more global and artistically relevant after a couple of awards-season pictures such as “The Danish Girl” and “Suffragette” collapsed at the box office. Universal depicted the move as “combining the resources of Universal Pictures International Productions with the highly respected creative legacy of Focus Features,” in order to “grow the specialty film sector both domestically and around the world.” The announcement came from Universal Pictures Chairman Donna Langley. [7] “Peter Schlemiel of Focus Features to Exit as CEO After Universal Pictures International Merger”

Peter Schlessel oversaw the release of the division’s upcoming releases of Race, London Has Fallen and The Young Messiah before his departure. Peter Kujawski, the formal managing director of Universal Pictures International Productions, became the chairman of of Focus Features that combined UPIP and Focus. Under his leadership, UPIP acquired rights to hugely successful films, including The Wolf of Wall Street, Room, which Universal released in select territories. UPIP Co-Managing Director Robert Walak, who came to Universal after serving as Managing Director Europe/President Production, Acquisitions and Television at The Weinstein Company, Alliance Films, where he led some great acquisitions, including Carol, The King’s Speech, Paddington and The Imitation Game, became Universal Pictures’ Executive Vice President of Film Strategy. Abhijay Prakash, joined Focus as Chief Operating Officer. [6][8]

Last year, only four Focus releases took in more than $10 million at the box office, while other studios began to play in the specialty film space. Focus is losing audience to its competitors like STX Entertainment, armed with financial backing from Chinese private-equity firm Hony Capital, Broad Green, fueled by mutual fund billionaire Gabriel Hammond, Fox Searchlight, intended in making films that can cross over beyond the art and international borders.[6]

“The independent world has been squeezed in the last ten years,” said Jason Squire, a professor at USC. “The question is whether Focus will continue to be an independent-style studio or will it fade?” [6]

Current News & Releases

Focus has released four new films during this semester time, including the second film of London vs Olympus series London has Fallen, horror movie The Forest, sports drama Race, and a Christian film The Young Messiah. The four new films together earned $113 million domestically. [10]

[9] London Has Fallen’ image courtesy of Focus Features

London Has Fallen, on a $60 budget, opened with just $22 million and bumped to $62m domestically. With the help from strong overseas which has made 66% of its box office, especially from China (where it has earned $45m and is still in theaters), the film’s worldwide total is now $182m. [9]

While London has Fallen brings Focus great possibilities, The Forest (closed with $26.6m) earned $16m more than its budget, The Young Messiah (closed on April 21, $6.4 million), Race (closed on April 21, $19 million) are doing ok under the studio’s expectation. [10]

[11] Alicia Vikander Winning Oscar for Best Supporting Actress

During the Award season, Alicia Vikander wins Oscar for Best Supporting Actress in Focus’s The Danish Girl, a remarkable love story inspired by the real lives of Lili Elbe and Gerda Wegener (Academy Award winner Eddie Redmayne [“The Theory of Everything”] and Alicia Vikander [“Ex Machina”]), directed by Academy Award winner Tom Hooper (“The King’s Speech,” “Les Misérables”). [11]

Focus Future Releases

Following the upcoming release of an animation Ratchet & Clark on April 29, Focus has six new films in 2016. [12]

[17] Kubo and the Two Strings Poster

Laika and Focus Features are teaming again on Kubo And The Two Strings after their Oscar-nominated animation The Boxtrolls. the first film under Laika and the studio’s three-picture deal.[13] Focus Features has also announced a theatrical release for “Loving” on November 4 after paying a $9 million for the film directed by Jeff Nichols, which depicts the real-life story of Richard and Mildred Loving, an interracial couple living in the state of Virginia in the 1960s, at the time that interracial coupling was illegal. [14]

[14] Ruth Negga and Joel Edgerton as Mildred and Richard Loving, on the set of the movie “Loving,” being shot in Richmond, Va.

Following the success of The Forest, the two years direction journey of Juan Antonio Bayona’s A Monster Calls finally will be in theaters on October 14. With Felicity Jones to star and Liam Neeson to voice the Monster. [15]

[18] A Monster Calls Poster

A Monster Calls Official International Teaser Trailer #1 (2016) – Liam Neeson Drama HD

Focus Features also partners with Time Inc. and The Advocate to display the new digital short film documentary series We’ve Been Around. The series tells previously untold histories of transgender pioneers, will premiere exclusively across three Time Inc. websites – People.com, EW.com, Essence.com. [16]

[1] Focus Features, About. Retrieved April 23, 2016. focusfeatures.com
[2] Focus Features, LLC. Retrieved December 2, 2015. focusfeatures.com
[3] Focus Features All Time Box Office Results. Retrieved April 23, 2016. Boxofficemojo.com
[4] Studio Market Share January 1-April 17. Retrieved April 23, 2016. Boxofficemojo.com
[5] Yearly Comparison. Retrieved April 23, 2016. Boxofficemojo.com

[6] “Why focus features is again getting a drastic reboot”. Retrieved April 23, 2016. Variety.

[7] “Peter Schlemiel of Focus Features to Exit as CEO After Universal Pictures International Merger”. Retrieved April 24, 2016. Variety.

[8] “Peter Schlemiel Out At Focus Features In Universal Shake-Up”. Retrieved April 24, 2016. Deadline.

[9] “Box Office: ‘London Has Fallen’ Tops’ Olympus Has Fallen,’ Triples Its Budget”. Retrieved April 24, 2016. Forbes.

[10] Box Office by Studios January 1-April 17. Retrieved April 23, 2016. Boxofficemojo.com.

[11] “‘Danish Girl’s Alicia Vikander Wins Oscar For Best Supporting Actress”. Retrieved April 24, 2016. Deadline.

[12] Focus Features Future Releases. Retrieved April 23, 2016. Boxofficemojo.com.

[13] “‘Kubo And The Two Strings’ Trailer: Laika Takes On Japanese Folklore”Retrieved March 20, 2016, Deadline.

[14] “Focus Features Picks Up Ruth Negga/Joel Edgerton ‘Loving’ Story”. Retrieved April 16, 2016. Blogs.indiewire.com

[15] “‘A Monster Calls’ Trailer: Felicity Jones & Liam Neeson Branch Out”.Retrieved April 23, 2016. Deadline.
[16] Focus Features Debuts Docuseries “We’ve Been Around”. MovieGeeks. Retrieved April 23, 2016. MovieGeeks.com

[17] Kubo and the Two Strings Movie Poster. Retrieved April 23, 2016. Focus Features.

[18] A Monster Calls Poster. Retrieved April 23, 2016. Focus Features.

[19] Peter Kujawski Profile. Retrieved April 23, 2016. Variety.

[20] Robert Walak Profile. Retrieved April 23, 2016. Variety.

[21] Focus Features Logo. Retrieved April 23, 2016. Deadline.

(Sorry, I tried to fix the format of my sources but failed.)

DreamWorks Studios

Posted on March 15, 2014 by Jung Sir

By Kevin Sir

Courtesy of wholemovieinfo.com [a]

DreamWorks Studios
100 Universal City Plaza Dr., Bldg. 5121
Universal City, CA 91608
P: (818) 733-9300
http://www.dreamworksstudios.com/

Key Executives

Steven Spielberg (Principal Partner) [b]

Stacey Snider (Principal Partner / Co-Chairman / CEO) [c]

Jeff Small (President / Chief Operating Officer) [d]

Holly Bario (President of Production) [e]

Company Overview

In 2007, DreamWorks introduced Stacey Snider, who was a former Chairman of Universal Studios, as the current Co-Chair and CEO of DreamWorks. In 2008, a $1.5 billion dollar deal was made with an Indian investment firm, Reliance ADA Group enabling DreamWorks’ films to be distributed and promoted by The Walt Disney Studios. [1] [2]

Brief History

Formerly identified as DW II Distribution Company, LLC, DreamWorks Studios is now known as DreamWorks, LLC, DreamWorks SKG, DreamWorks Pictures, and/or DreamWorks. The emergence of DreamWorks took place on October 12, 1994 when Steven Spielberg, Jeffrey Katzenberg, and David Geffen decided to establish Hollywood a new studio. The “SKG” appearing on the bottom of the logo for both DreamWorks and DreamWorks Animation (DWA) was created based off of these founders’ last names. In 2004, DWA separated from DreamWorks to form two companies. The license for the “DreamWorks” name and logo are licensed through DWA. Viacom, who was the parent company of Paramount Pictures on December 11, 2005, bought DreamWorks, however in 2008, DreamWorks gained back its independence. [1] [2]

Financials

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Need For Speed Poster,
Courtesy of IMDb [f]

Contrary to DreamWorks Animation, DreamWorks Studio’s financials are unattainable since the company still remains as a privately held company. However, monumental financial information about DreamWorks can be attained through deeper research. As mentioned in the Company Overview, the agreements made with both Viacom and Reliance ADA Group add up to be about $3 billion dollars and this has saved DreamWorks’ debt from the previous years’ loss. Also, the information and performance from past films can roughly estimate how the company is doing in terms of revenue. DreamWorks’ most recent film, “Need For Speed” released in March 14, 2014 has successfully made profit overall. To look at it closely, the domestic gross profit for “Need For Speed,” which is roughly $42 million dollars did not even nearly meet its production budget of $66 million dollars. However, the film was a success internationally considering it made $143 million dollars. “Need For Speed” was successful in making a total of $120 million dollars, and indeed, it was a much needed profit due to DreamWorks’ failure to make profit with its past films.

need-for-speed-trailer-starring-aaron-paul-looks-like-the-sixth-season-of-breaking-bad

Aaron Paul pictured, Courtesy of Business Insider [g]

There are several reasons for the success of “Need For Speed.” First, it was originally a very popular game that debuted back in 1994, which could have drawn the video gamer audience. Also, the film starred Aaron Paul, who plays Jesse Pinkman on Breaking Bad. Breaking Bad won 10 Primetime Emmy Awards and two Golden Globe Awards, and the show’s buzz has turned Jesse Pinkman into a household name. For these reasons, this enabled the film to draw in a wider audience.

Need for Speed debuted in 1994, and over the course of the next two decades, the game would evolve under several studios such as Black Box and Criterion Games. The series has been a critical and commercial hit with gamers. [3] [4] [5] [6]

Right Here, Right Now

After researching and looking at the patterns, the DreamWorks Studio has dramatically decreased the amount of movie being released since the year 2012. In fact, in 2012 and 2013, only two movies were released each year, and following its pattern, DreamWorks is planning on releasing only two movies in 2014 as well. [7]

The Prey Poster,
Courtesy of IMDb [h]

On January 15^th, 2014, after attaining the rights from Brio Films, Studio Canal and Cohen Media Group, DreamWorks Studios plans to remake a French film called “La Proie” from 2011; the remake will be called “The Prey” Originally directed by Eric Valette, La Proie has an attention grabbing plot which centers around a crook who needs to escape out of jail to save his family from his former cellmate and confidante who is a serial killer. With its remake, the film has an advantage of potentially attracting French people who has already seen the movie and want to watch an American remake version. In addition, the international gross profit could even exceed the domestic’s. [8]

Pictured Producer Marc Platt (“The Girl on the Train”)
Courtesy of Variety [i]

On March 24, 2014, DreamWorks Studios obtained the rights from Paula Hawkins, the author of “The Girl on the Train” for Marc Platt to produce as a R-rated movie. The novel centers around a young woman who gets involved in a murder investigation as a witness. From this news, DreamWorks Studios is on a path of producing mainly thrillers in its upcoming years. [9]

“Eleanor & Park” Courtesy of p.gr-assets.com [j]

On April 2, 2014, DreamWorks Studios attained the rights from Rainbow Rowell to make her novel, “Eleanor & Park,” into a movie. The movie takes a place in year 1986 in high school in Omaha with two 16 year olds: Eleanor, an insecure girl, and Park, a half-Korean boy who attempt to find themselves. [10]

“Made In Sweden” Courtesy of cdn-s3.thewrap.com [k]

On April 7, 2014, DreamWorks Studios announced that Mark Sourian will produce a crime thriller from the Swedish novel called “Made in Sweden” by Anders Roslund and Stefan Thunberg. Along with the authors, Niclas Salomonsson will executive produce.The novel is about a bank robbery from Sweden’s history and a story about a band of brothers who were involved in it. The audience should be prepared for the upcoming works of DreamWorks Studios that are filled heavily with small budgeted chilling thriller movies. [11]

Coming Up

Manish Dayal Pictured, Courtesy of http://i1.cdnds.net/ [l]

DreamWorks will be releasing a new film on August 8th, 2014 called “The Hundred-Foot Journey.” Due to the fact that this movie is still in the early development stages, a trailer is not available yet. “The Hundred-Foot Journey” centers around an Indian family who moves to France, and then opens up a restaurant across the street from a Michelin-starred French restaurant. Hassan Kadam, who is played by Manish Dayal, is a phenomenal culinary cook and after being displaced from their native India, the Kadam family moves to a village of Saint-Antonin-Noble-Val located in the south of France. After opening up an Indian restaurant called the ‘Maison Mumbai,’ Madame Mallory, who is played by Helen Mirren, decides to protest against the new Indian restaurant. The rivalry between the restaurants come to an end as Madame Mallory admits and recognizes Hassan’s gift as a chef and takes him under her wing.

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Oprah (Left)
Helen Mirren (Right)
Courtesy of IMDb [m]

DreamWorks is focused on improving profits due to its loss from the past few years. The budget for their upcoming movie “The Hundred-Foot Journey” is approximately $25 million dollars. Of course, this budget is by no means small; however, as compared to DreamWorks’ film previous budgets in the past, it is evident to acknowledge that DreamWorks is cutting budgets and focusing more on making a profit. Also, what is interesting about “The Hundred-Foot Journey” is that Oprah Winfrey is one of the producers. It is quite safe to conclude that having Oprah as a producer is one of the strategies that DreamWorks plans on employing in hopes of attracting wider audiences. Indeed, the “Oprah Effect.” In hopes of making a profit with DreamWorks’ new small budget strategy, this is a clever and strategic approach because Oprah can “suddenly turn a small, unprofitable business into a multimillion-dollar company.” In this case, hopefully these types of results are seen with this movie. [12] [13]