Tag Archives: Vivendi

Comcast/NBCU

Posted on by 
Thomas Meis, Tanya Motwani

comcast-logo

The Comcast Corporation

History

Comcast began its history as American Cable Systems, a smaller cable operator from Mississippi. It was purchased by Ralph Roberts and his business partners in 1963, and in 1969 was moved to Pennsylvania. Here it was renamed “Comcast”, a mixture of the words Communication and Broadcast. It then went public in 1972, and from there has been ever expanding.

It is considered to be one of the least-liked media conglomerates, winning “Worst Company in America” twice. Most experts believe this to be true because of the large number of assets owned by Comcast, as well as the monopoly-like power they have in terms of pricing for their various subsidiaries.

Key Executives

Brian L. Roberts, Chairman and CEO, Comcast Corporation

[1] Brian L. Roberts, Chairman and CEO, Comcast Corporation

Stephen B. Burke, CEO, NBCUniversal

[2] Stephen B. Burke, CEO, NBCUniversal

Michael J. Cavanagh, CFO, Comcast Corporation

[3] Michael J. Cavanagh, CFO, Comcast Corporation

Financials

Comcast has bought or merged with many different companies, including Spectacor, Microsoft, AT&T, Sony Pictures, and NBCUniversal.
Not only have they expanded into the telecommunications market, they have also bought stakes the sports market, because of their controlling stake in the Philadelphia Flyers [4].
In 2014, they tried to buy Time Warner Cable, but were denied by many different fronts, the largest being that the government was worried that the merger would lead to Comcast having a monopoly in the broadband and video markets. Concerned citizens wrote to the government expressing their fears about the influence that a merged Comcast-TimeWarner conglomerate would have on the broadcast and TV-streaming platforms. The deal was officially abandoned in April of 2015 [5].
Comcast’s most well known acquisition has been NBCUniversal, which has many different assets, ranging from professional sports to entertainment. Today, Comcast is one of the biggest telecommunications companies on the planet, with assets in television, film, gaming, distribution, and sports.

Comcast has seen a steady increase in their stock price over the last year, which sits at $70.14 currently. In comparison to other media conglomerates, whose stocks have been seeing a decline, Comcast Cable Communications and NBCUniversal have both been doing well, leading to the surprising upward movement of the company’s stocks.

Comcast's stock prices over the period of a year.

Comcast’s stock prices over the period of a year.

 

NBCUniversal

NBCUniversal- Divisions

NBCUniversal- Divisions

NBCUniversal (NBCU) is a media conglomerate that is a subsidiary of Comcast, after the latter acquired the former in a $6.5 billion deal in 2011.

NBCU was originally formed in 2004[6], when GE’s National Broadcasting Company merged with Vivendi’s Vivendi Universal Entertainment. Comcast expressed interest in buying NBCU from GE and Vivendi in 2009, bought a 51% stake in 2001, and fully owned the company by 2013 [7].

NBCUniversal recently announced its extended partnership deal with BuzzFeed [8], after a successful year-long initial deal. The two companies plan to collaborate on promotional and original content for both platforms, and aim to create new digital content for NBCUniversal’s premium users.
Another deal that NBCUniversal announced was with Apple. Starting from January 2017, NBCUniversal will be the sole provider of advertising inventory on Apple’s app, Apple News [9].

NBCUniversal is made up of two main divisions: NBC and Universal Studios.
Apart from these two divisions, NBCUniversal also owns a part of the streaming service Hulu, along with Fox Entertainment Group, ABC, and Turner Broadcasting System.

NBC

NBC [10] is an american television broadcast network, with its headquarters in the Comcast Building in Rockerfeller Center, in New York City.
As of 2015, NBC owns ten owned-and-run stations, and over 221 network affiliates in 48 states. The network has a national reach of 95.52% of all american homes.

Cast of Saturday Night Live

Cast of Saturday Night Live

NBC Programming broadcasts some of the most popular network television shows on air currently, including The Tonight Show Starring Jimmy Fallon, The Voice, Late Night With Seth Meyers, and Saturday Night Live.

Universal Filmed Entertainment Group

Universal Studios

Universal Studios is the American film studio owned by the Universal Filmed Entertain Group, and is considered to be the oldest surviving film studio in the United States. Its film studios are based in Universal City, California.
Universal Studios is credited as the first studio to release three films that each crossed over $1 billion in the box office, a feat the company achieved in 2015. The studio has a large number of successful film franchises under its roof, including Jurassic Park, Back to the Future, and the Jason Bourne series.

Universal Studios also has a large list of upcoming movies, including Pitch Perfect 3, The Mummy, and Fast 8 [11].

Universal Studios Orlando

Universal Studios Orlando

Universal Studios OrlandoUniversal Parks & Resorts is a division of the Universal Filmed Entertainment Group, and operates all of the Universal theme parks and resorts all around the globe. It is known for its various rides and attractions that are based off of pop culture characters and has attracted over 50 million yearly visitors to its parks.
The first Universal Studios theme park opened in Hollywood in 1965. Since then, Universal Studios has opened parks in 3 different countries, and has 3 new parks upcoming in Moscow, South Korea, and Beijing [12].

DreamWorks Animation

dreamworks_animation_skg_logo_with_fishing_boy-svg

DreamWorks Animation Logo

DreamWorks Animation, an animation studio based out of Glendale, California, was founded in 1994, by Steven Spielberg, Jeffrey Katzenberg, and David Geffen. The studio is known for its animated talking animal franchises (Shrek, Madagascar), and has 33 feature films that have grossed over $13.48 billion worldwide [13].

NBCUniversal, a division of Comcast, announced its intention to acquire DreamWorks Animation (DWA) in April 2016. By August 2016, NBCUniversal has successfully acquired DWA for $3.8 billion. DWA is now a division of Universal Studios [14].
After the acquisition, Universal Studios was supposed to take over distribution for all of DreamWorks Animations’s films, however, DWA had signed a 5-year deal with 20th Century Fox, and intends to honor the deal until the end of the contract, with the film Captain Underpants. Universal will take over distribution in February 2018, beginning with the Margot Robbie and Hugh Jackman starrer, Larrikins.

DreamWorks Animation owns a themed land in the Dreamworld amusement park in Gold Coast, Australia, where they offer the DreamWorks Experience, which contains three distinct areas based on their most popular film franchises- Shrek, Madagascar, and Kung Fu Panda. Each area includes rides and attractions for people of all ages. DreamWorks Animation also has a deal with the Royal Caribbean Cruiseline, and announced in 2010 that the DreamWorks Experience would be offered as part of the cruises.
DreamWorks Animation has a list of movies scheduled to release in the next few years, each one anticipated to receive positive reviews and do well in the box office. The movies include How To Train Your Dragon 3, Shrek 5, and The Boss Baby.

 

Bibliography

[1] Brian L. Roberts. Retrieved November 27, 2016. http://corporate.comcast.com/news-information/leadership-overview/brian-l-roberts

[2] Stephen B. Burke. Retrieved November 27, 2016. http://corporate.comcast.com/news-information/leadership-overview/stephen-b-burke

[3] Michael J. Cavanagh. Retrieved November 27, 2016. http://corporate.comcast.com/news-information/leadership-overview/michael-j-cavanagh

[4] Kay, P. (1999, July 5). Comcast: Not Just Cable Anymore. Retrieved November 27, 2016, from http://www.bizjournals.com/philadelphia/stories/1999/07/05/story2.html

[5] Wiggers, K. (2015, April 24). It’s over! Comcast abandons plan to rule 57 percent of all U.S. broadband Internet. Retrieved November 27, 2016, from http://www.digitaltrends.com/home-theater/comcast-abandon-time-warner-cable-merger/

[6] History of NBCUniversal. Retriever November 27, 2016. http://www.nbcuniversal.com/our-history#decade_9

[7] Chozick, A & Stelter, B. (2013, February 12) Comcast Buys Rest of NBC in Early Sale. Retrieved November 27, 2016, from http://mediadecoder.blogs.nytimes.com/2013/02/12/comcast-buying-g-e-s-stake-in-nbcuniversal-for-16-7-billion/?_r=1

[8] @. (2016, November 21). Buzzfeed and NBCUniversal Announce Expanded Partnership and Additional Investment. Retrieved November 27, 2016, from http://corporate.comcast.com/news-information/news-feed/buzzfeed-and-nbcuniversal-announce-expanded-strategic-partnership

[9] @. (2016, November 7) NBCUniversal Announces New Partnership with Apple News. Retrieved November 27, 2016, from http://corporate.comcast.com/news-information/news-feed/nbcuniversal-announces-new-partnership-with-apple-news

[10] NBCUniversal. Retrieved 27 November, 2016, from http://www.nbcuniversal.com/

[11] Universal Studios Upcoming Movies. Retrieved 27 November, 2016. http://www.boxofficemojo.com/schedule/?view=distributor&id=universal.htm

[12] Young, J. (2016, February 26). Universal Theme Parks future expansion looking to steamroll competition – Theme Park University. Retrieved November 29, 2016, from http://themeparkuniversity.com/universal/universal-theme-parks-looking-to-steamroll-competition-with-future-growth/

[13] DreamWorks Animation The Company. Retrieved 27 November, 2016, from http://www.dreamworksanimation.com/company/

[14] Sneider, J. (2016, April 27) DreamWorks Animation History: From ‘Antz’ to ‘Shrek’ to Comcast. Retrieved on November 27, 2016, from http://www.thewrap.com/dreamworks-animation-history-from-antz-to-shrek-to-comcast/

Comcast/NBCU

Quote

Posted on by

Conor Matthews

Comcast NBCUniversal logo featuring the iconic rainbow peackock

Since the invention of the radio, American families have gathered around the heath of the house daily, clamoring around an electric conduit of entertainment. History has developed the American hearth in time, from radio to television and film, and now, to the Internet. Since its inception, the American hearth’s form has changed, but one constant has remained—NBC. If the social, emotional, and cultural importance of Television, Radio, and Film are likened to a literal and metaphorical hearth, then NBCUniversal is the fortress in which this hearth was built.

The Construction of America’s TV Fortress

In 1926 David Sarnoff founded the National Broadcasting Company (NBC), making it America’s first permanent radio network. [1] NBC ruled the Golden Era of Radio in the 1930s, and Sarnoff was busy developing television for NBC.

Americans gather around the “American hearth” to watch TV

In 1939 at the World’s Far, Sarnoff presented regular television service on behalf of NBC. Meanwhile, Universal—founded by Carl Laemmle in 1912—was producing huge blockbusters that garnered Academy Awards. The two media companies would hold America’s attention independent of each other until their merger in 2004, at the hands of their parents General Electric and Vivendi.

The Acquisition of America’s TV Fortress

Comcast, however, bought the entire NBCUniversal assets from GE and Vivendi in March 2013. The merge augmented Comcast’s power to produce, and distribute media, a move critiqued by Susan Crawford as being too monopolistic. “‘Comcast [is] in a prime position to be the unchallenged provider of everything — all data, all information, all entertainment — flowing over the wires in its market areas’”.[2] Despite naysayers, the merge proved fruitful as NBC emerged as No. 1 in adults 18-49 for the Primetime Season 2013-14 year; the first time in over 10 years that NBC earned this superlative.[3]

The list of assets owned by NBCUniversal, and through extension Comcast, is expansive. NBC Cable boasts the names of well-known cable networks like Bravo, E!, USA, and Syfy; while NBCU has four broadcast assets—NBC, NBC News, NBC Sports, and Telemundu.

The Optimization of America’s TV Fortress

            NBCU’s unwavering dominance in the TV industry has allowed the company to look inward at the current way their business operates, specifically their relationship to advertisers. No matter the client or project, however, NBCU remains focused on retaining the bold, and effective brand their audience knows well.

On February 24, 2016, NBCU announced a reworking of NBCUx, a development that allows programmatic buys for advertising clients on the company’s linear TV networks. NBCUx uses NBCU’s Advanced Targeting Platform to pinpoint correlations between the ad’s audience and the clients’ consumers.[4] NBCUx aids clients in understanding which ad slots are most cost efficient and worthwhile. Prior to the 2016 announcement of NBCUx, NBCUx was first used by a few select clients on NBCU’s digital platforms after the company’s 2015 Upfront. Since then, the success of NBCUx has been noted by Mike Farrell of Multichannel, who writes, “With ATP, NBCU has demonstrated that ads have a higher reach, and are more efficient as they are run across the entire portfolio”.[5] Khrishan Bhatia, EVP of Business Operations and Strategy, noted that last year NBCU’s digital growth was comprised of 40% video.[6] In turn, 40% of that 40% came from programmatic sources.

The 2016 expansion of NBCUx enables clients looking to buy ads on TV to forgo the traditional Nielsen model, which uses demographics ratings. NBCUx is pioneering programmatic buys in the TV world. Bhatia told reporters, “It’s the industry’s first national programmatic TV offering at scale”. NBCUx will be NBCU’s main talking point at their May 17, 2016 Upfront in New York City.[7]

NBCUx is working hard to pinpoint valuable customers and audiences of TV, something metadata and cookie mining is already helping many online platforms do. The advertisements on online platforms, however, lack what the television advertisements do possess —ads that make people want to get up and buy a product. On the subject of advertisements, Jim Bankoff, charmain and CEO of Vox Media details, “‘awareness creation, identity creation, brand building [are] the kind of things that television and magazines have been good at, creating that experience and telling marketers’ stories’”.[8] Understanding this dichotomy, NBCU is utilizing its 2015 $200million investment in the digital publisher, Vox Media, to reinvigorate the online ad-viewing experience.[9] The synthesis of this partnership is an inventory tool called Concert.

Concert guarantees brands advertisements that are mutually beneficial for both parties, utilizing “data targeting and a large, fraud-free audience that results in performance that’s 12 times what the average banner ad delivers”. Bankoff elaborates, “…now marketers who are looking to build brand can take advantage of the capabilities but can have beautiful advertising that performs well for them that doesn’t irritate—and actually delights—the audience…”.[10] Between all of NBCU and Vox Media’s online properties, Concert will have an audience of over 170 million people, with a majority of that audience being an extremely valuable demographic—Millennials.

Moynihan-Fiat

Bobby Moynihan of ‘Saturday Night Life’ stars in a Fiat commercial [11]

Continuing to optimize their relationship with advertisements, The NBCU Content Studio was created with brands in mind. Specifically, NBCU will utilize the celebrity brands they have, like Jimmy Fallon of The Tonight Show Starring Jimmy Fallon, and Bobby Moynihan of Saturday Night Live to create content for companies looking to promote their own brand.[11] The NBCU Content Studio enables companies to fulfill the growing need to publish their own branded video content across multiple platforms like, Snapchat, Facebook, YouTube, and their own website. The clients will be able to utilize NBCU’s “creative talent, data, distribution and scale (including its partners BuzzFeed, Vox and AOL)”, while putting a representative of NBCU Television in front of the audience. The NBCU Content Studio is an example of NBCU’s understanding of the cogent convergence of brand and media.

The Future of America’s TV Fortress

        Looking at the future of NBCUniversal indicates the same strong emphasis on online platforms as the company is doing currently. Specifically, in April 2016, NBCU and Amazon reached an agreement for the latter to carry SeeSo as part of their Amazon Prime bundle.[12] SeeSo is a comedy-only streaming service which features NBC sitcoms and other syndicated comedy programs. SeeSo’s potential success, or lack thereof, will help inform potential future endeavors of the company into OTP streaming services.

NBCUniversal’s May 17 upfront will be a critical moment to test the work the company has done on NBCUx, Concert, and The NBCU Content Studio. By buying into NBCU’s Upfront, clients will validate or invalidate NBCU’s efforts to optimize the workings of their company and brand. Furthermore, this coming year will serve as a test-run for the three projects. While some clients will leave NBCU’s Upfront with three more tools at their dispense, the work will continue after this year. NBCU’s relentless position at the top of the media industry inspires to make what works, really work.

 

[1] “Credo & History.” NBCUniversal Careers. NBCUniversal, n.d. Web. 22 Apr. 2016.
<http://www.nbcunicareers.com/our-company/credo-history>.

[2] Gustin, Sam. “Comcast’s NBCUniversal Deal: As One Media Era Ends, Another
Begins.” TIME. N.p., 14 Feb. 2014. Web. 22 Apr. 2016.
<http://business.time.com/2013/02/14/
comcasts-nbcuniversal-deal-as-one-media-era-ends-another-begins/>.

[3]”NBC Finishes No. 1 In 18-49 Demo For 2013-14 Primetime Season.” The Deadline.
N.p., 14 Sept. 2014. Web. 24 Apr. 2016. <http://deadline.com/2014/09/
nbc-ratings-primetime-2013-2014-primetime-season-835093/>.

[4] LaFayette, Jon.”New Currencies Used in NBCU Ad Data Deals.” Broadcasting & Cable. N.p., 14 Apr. 2016. Web. 19 Apr. 2016. <http://www.broadcastingcable.com/news/
currency/new-currencies-used-nbcu-ad-data-deals/155515>.

[5] Farrell, Mike. “#AdvancedAd 2016: Programmatic Expands Choice.” Multichannel
News. N.p., 5 Apr. 2016. Web. 19 Apr. 2016.
<http://www.multichannel.com/news/advanced-advertising/
advancedad-2016-programmatic-expands-choice/403878>.

[6] Lynch, Jason. “NBCUniversal Will Start Selling TV Advertising Programmatically This
Fall.” AdWeek. N.p., 24 Feb. 2016. Web. 21 Apr. 2016.
<http://www.adweek.com/news/television/
nbcuniversal-will-start-selling-tv-advertising-programmatically-fall-169850>.

[7] Andreeva, Nellie. “NBCUniversal Folds All Cable Networks Into NBC Upfront
Presentation.” The Deadline. N.p., 30 Mar. 2016. Web. 23 Apr. 2016.
<http://deadline.com/2016/03/
nbcuniversal-upfront-presentation-nbc-usa-syfy-msnbc-1201728552/>.

[8] Lynch, Jason. “NBCUniversal and Vox Team Up to Sell Cross-Platform, Premium
Digital Advertising.” AdWeek. N.p., 4 Apr. 2016. Web. 22 Apr. 2016.
<http://www.adweek.com/news/television/
nbcuniversal-and-vox-team-sell-cross-platform-premium-digital-advertising-170588>.

[9] Baysinger, Tim. “Why NBCU Invested $200 Million in Vox.” AdWeek. N.p., 13 Aug.
2015. Web. 23 Apr. 2016. <http://www.adweek.com/news/television/
why-nbcu-invested-200-million-vox-166368>.

[10]Lafayette, Jon. “NBCU, Vox Harmonize in Digital Ad ‘Concert’.”
Broadcasting & Cable. N.p., 4 Apr. 2016. Web. 23 Apr. 2016.
<http://www.broadcastingcable.com/news/currency/
nbcu-vox-harmonize-digital-ad-concert/155173>.

[11] Lynch, Jason. “NBCU’s New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms.” AdWeek. N.p., 20 Mar. 2016. Web. 22 Apr. 2016.
<http://www.adweek.com/news/television/
nbcus-new-studio-creating-branded-content-viewers-beyond-its-own-platforms-170264>.

[12] Would, Kristofer. “NBCUniversal’s comedy streaming service to allow
subscriptions via Amazon Read more: http://www.digitaltrends.com/movies/
nbcu-seeso-amazon-subscription/#ixzz46relKHHk Follow us: @digitaltrends on
Twitter | digitaltrendsftw on Facebook.” Digital Trends. N.p., 20 Apr.
2016. Web. 22 Apr. 2016. <http://www.digitaltrends.com/movies/
nbcu-seeso-amazon-subscription/>.

 

 

Comcast/NBCU

Posted on by 
Nick Ross
NBCUniversal Logo

NBCUniversal Logo (Source: nbcuniversal.com)[21]

30 Rockefeller Plaza
New York, NY – 10112
(212) 664-4444

Who They Are

NBC Universal is a subsidiary of Comcast with this article focusing primarily on the television arm of the NBC Universal family. NBC is perhaps best known for broadcast television which includes NBC Entertainment (what people think of when they think of shows like Parks and Recreation, The Office, and 30 Rock), NBC News, NBC Sports, the NBC Olympics, and Telemundo. They also have many holdings in cable including Bravo, CNBC, E!, the Esquire Network, the Golf Channel, MSNBC, NBC Sports Network, Oxygen, Syfy, The Weather Channel, and the USA Network. NBCU also owns three TV production studios which include Universal Television, Universal Cable Productions, and Telemundo Studios. Beyond the network level of the company, NBCU also has various regional television holdings. They own twenty-eight NBC and Telemundo local stations as well as ten NBC sports regional networks across the country. NBCU is also a partner in the video streaming site Hulu.[1]

Logos of NBCU holdings

NBCU Holdings (Source: tvmediainsights.com) [23]

Key Executives [1]

Matt Bond Chairman, Content Distribution

Matt Bond
Chairman, Content Distribution

Steve Burke CEO

Steve Burke
CEO

 

Patricia Fili-Krushel Executive Vice President

Patricia Fili-Krushel
Executive Vice President

Cesar Conde Chairman, NBCU International Group & Telemundo Enterprises

Cesar Conde
Chairman, NBCU International Group & Telemundo Enterprises

Robert Greenblatt Chairman, NBC Entertainment

Robert Greenblatt
Chairman, NBC Entertainment

History

History of NBC Logos

NBC History (Source: Rocketland Photography/Pinterest) [24]

NBC Universal traces its roots to the National Broadcasting Company. NBC was founded in 1926 as a radio broadcasting company by the Radio Corporation of America (RCA).[2] NBC is the oldest major broadcast network in the United States. They began television broadcasts in the late 1930s as one of the first major television networks. NBC Universal was formed when NBC and Universal merged in 2004.[3] The new company was owned by General Electric and Vivendi. Then, in 2009, Comcast announced plans to buy a controlling 51% stake in NBCU. [4] The deal went through and GE owned 49% of the company following the acquisition. In March of 2013, GE divested its stake resulting in Comcast owning 100% of the company. [5] Comcast continues to own the entirety of NBC Universal to this day.

Financial

Comcast stock has been on the rise over the past three months. As a whole, the stock has climbed by about $5. In their 2015 Quarter 3 earnings report on October 27, NBC Universal has also been doing well as part of the Comcast portfolio.[6] NBCU revenue increased 20.8% and NBC ranked as number one among adults 18-49 for the fifth summer in a row. NBC also won the opening two weeks of the broadcast season for the fourth straight year among adults 18-49.

Stock price chart for Comcast over the past three months.

Comcast stock prices over the past three months. (Source: Google/Yahoo Finance)[22]

What’s New for NBCU

Seeso

The biggest story right now for NBCU is the imminent launch of their new internet streaming comedy service called Seeso. The service launches on December 3 in a public beta.[7] Users will be able to sign up with an e-mail address and the service will be free for the first month. After this initial beta, the service will cost just $3.99 per month.[8] Rather than targeting broader demographics as services like Netflix or Amazon Prime do, Seeso aims to target a more narrow market: comedy fans. NBC hopes to use the service to mine the value of its comedy programming like Saturday Night Live, and all of its late-night comedy programming.[9] This service won’t just recycle content that’s already aired, however. Its biggest selling point is the original content. The service will launch with 20 original programs in its first year alone. Dan Harmon, best known for creating NBC’s Community and Adult Swim’s Rick and Morty,[10] will be a driving force behind the creation of original content for Seeso.[9] Beta members will also get access to a live stand-up comedy special “The Guest List: Live From The Barrel House” which will stream on December 8th, exclusively on Seeso.7 NBCU mentions that the service will be available in full in January including access to connected devices, however it does not specify which devices (AppleTV, Roku, Amazon FireTV, etc.) it will be available on.

Video: NBCU/Seeso [7]

Expanded Streaming Options

Amazon Fire TV device with interface

Amazon’s Fire TV (Source: idownloadblog.com) [25]

Over-the-top services are the story right now for NBCUniversal. In October, Amazon and NBCU were rumored to be in talks about creating a live-streaming option on Amazon’s popular Fire TV platform for NBC content.[11] The option would allow users to access NBC content live as well as on-demand via Amazon’s set top box. Nothing has yet been confirmed by either Amazon or NBCU, however just a few weeks ago, CBS launched its “All Access” service which allows for CBS on-demand and live content on the Fire TV.[12] It is more than likely that NBC will be soon to follow. Important to note is that NBC News already has an Amazon Fire TV app which allows for viewing of live and on-demand content, but this applies only to news content.[13] It does not include NBC’s vast collection of entertainment content. The rumored new application would allow for the entire NBC collection as well as expanded live programming options.

Fall TV Lineup/Cancellations

Poster for NBC's The Player

The Player Poster (Source: NBCUniversal) [26]

As NBC looked forward at the beginning of its fall season, they were counting on old, reliable shows to bring them the numbers they’d gotten in the past. As usual, The Voice, The Biggest Loser, and Dateline returned as perennially successful programs.[14] Sunday Night Football also continues to be number one in primetime ratings and will continue to be broadcast through the fall season. NBC’s fall slate of shows, however, has seen relatively low ratings across the board.[15] The Player, receiving a dismal 0.83 rating, already had its order reduced from thirteen episodes to nine before being cancelled.[16] Truth Be Told (0.63) and Undateable (0.77) are already airing Friday nights and are likely next on the NBC chopping block. Grimm is pulling a 0.98 rating on Fridays and is still hanging on in its fifth season. No word yet on its cancellation.

The Wiz! Live

David Alan Grier as the Cowardly Lion from NBC's The Wiz Live

David Alan Grier as the Cowardly Lion (Source: NBCU/AdAge) [19]

Well known for its past live events, NBC is now producing The Wiz! Live to air on December 3rd.[17] In the past, NBC has produced Peter Pan Live, and The Sound of Music Live to fairly good ratings (2.4 and 4.6 respectively[18]) and they hope to capitalize on this “live event” success with The Wiz!. Starring Queen Latifah, Mary J. Blige, David Alan Grier, Stephanie Mills, Common, and newcomer Shanice Williams as Dorothy, the star power is there for a good event.[19] NBC has also secured a variety of sponsorships for the broadcast with some of the same sponsors who funded past live events returning again. The live event should have very little in the way of competition in its Thursday night time slot.

Macy’s Thanksgiving Day Parade

A perennial ratings boon for NBC, the annual Macy’s Thanksgiving Day parade did not disappoint in 2015. The three-hour event drew a 12.6 rating, the highest of any program all season.[20] The broadcast also pulled in a 7.0 rating among adults 18-49 which is up slightly from the previous year’s broadcast.

Shot of the street at the Macy's Thanksgiving Day Parade

Macy’s Thanksgiving Day Parade (Source: forthemommas.com) [27]

Footnotes

[1] NBC Universal Business – Corporate Site. Retrieved November 30, 2015. http://www.nbcuniversal.com/business/

[2] Various Authors. September 1926. Announcing The National Broadcasting Company, Inc. Retrieved November 30, 2015. http://earlyradiohistory.us/1926nbc.htm

[3] NBC Universal Careers – Credo & History. Retrieved December 1, 2015. http://www.nbcunicareers.com/our-company/credo-history

[4] Goldman, David. December 3, 2009. GE, Comcast announce joint NBC deal. Retrieved November 30, 2015. http://money.cnn.com/2009/12/03/news/companies/comcast_nbc/index.htm

[5] Lieberman, David. March 19, 2013. Comcast Completes Acquisition Of GE’s 49% Stake In NBCUniversal. Retrieved November 30, 2015. http://deadline.com/2013/03/comcast-completes-acquisition-nbcuniversal-457181/

[6] October 27, 2015. COMCAST REPORTS 3RD QUARTER 2015 RESULTS. Retrieved November 30, 2015. http://www.cmcsa.com/releasedetail.cfm?ReleaseID=938550

[7] NBCUniversal – Seeso Is Coming. Retrieved November 30, 2015. http://www.nbcuniversal.com/article/seeso-coming

[8] Jarvey, Natalie. October 15, 2015. NBCUniversal to Launch Comedy Streaming Service Seeso. Retrieved December 1, 2015. http://www.hollywoodreporter.com/news/nbcuniversal-launch-comedy-streaming-service-832351

[9] Littleton, Cynthia. October 30, 2015. Upright Citizens Brigade, Dan Harmon Drive Originals Strategy For NBCUniversal’s Seeso. Retrieved December 1, 2015. http://variety.com/2015/tv/news/dan-harmon-upright-citizens-brigade-nbcuniversal-comedy-seeso-1201630545/

[10] IMDB Page – Dan Harmon. Retrieved November 30, 2015. http://www.imdb.com/name/nm1363595/

[11] Risley, James. October 7, 2015. Amazon rumored to be in talks with CBS, NBCUniversal for live streaming TV. Retrieved November 28, 2015. http://www.geekwire.com/2015/amazon-rumored-to-be-in-talks-with-cbs-nbcuniversal-for-live-streaming-tv/

[12] Fingas, Jon. November 23, 2015. CBS’ streaming video service comes to Amazon’s Fire TV. Retrieved December 1, 2015. http://www.engadget.com/2015/11/23/cbs-all-access-on-amazon-fire-tv/

[13] Amazon Fire TV Product Page. Retrieved December 1, 2015. http://www.amazon.com/Amazon-DV83YW-Fire-TV/dp/B00U3FPN4U

[14] Kissell, Rick. June 2, 2014. NBC Announces Fall Premiere Dates for New, Returning Series. Retrieved December 1, 2015. http://variety.com/2014/tv/news/nbc-announces-fall-premiere-dates-for-new-returning-series-1201207308/

[15] December 1, 2015. NBC Renew/Cancel standings, week 10: ‘Grimm’ need not be scared yet. Retrieved December 1, 2015.  http://tvbythenumbers.zap2it.com/2015/12/01/nbc-renewcancel-standings-week-10-grimm-need-not-be-scared-yet/

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