Academy Awards 2018

Overview of the Academy Awards

The 90th Academy Awards, aka the Oscars, took place on March 4th, 2018 at 8 p.m. ET. It was located at the Dolby Theater in Hollywood, California. Jimmy Kimmel hosted the program for the second time. He started off with a comedic monologue, but also played tribute to the MeToo movement.

An interesting start to the program, they took on a black and white theme. This was to simulate an older, classic film. Another interesting take on the comedic front was how Kimmel poked fun a decent amount with Black Panther and Star Wars: The Last Jedi. This was interesting because it could be seen as a promotional opportunity for ABC, being that they own both franchises.

Those Who Stole the Show

Something that seemed to stick out to the audience was length of the program. Audience seemed to be disappointed with the length of the program, being that it was too long and that they ended up losing attention to the program or falling asleep being that it was late at night on the east coast.

Something that seemed to interest the audience was a speech based towards immigrant and the dreamers. Kumail Nanjiani and Lupita Nyong’o offered the speech to the audience before presenting an award.  

The way that ABC and Jimmy Kimmel tried to thank the people that go to the movies was also an interesting twist on the normal thank you given during an award show. Jimmy Kimmel and a group of major actors went across the street to a sneak peek viewing of A Wrinkle in Time that was set up by ABC for this event. They went over into the theater and surprised the audience with candy and food and a live stream into the Oscars across the street. The movie theater went crazy and Jimmy Kimmel let one of the audience members introduce the presenters following.

Annabella Sciorra, Ashley Judd and Selma Hayek, all women who have spoken out about their alleged mistreatment by Harvey Weinstein, came onstage to discuss about the efforts with Times Up and #MeToo movements and to make sure that equality, diversity and inclusion are represented and continue to be represented.  Following was a short sequence of clips from various arts in the industry speaking out about their path to where they were then (all nominated for awards) and how they got there. They all were minorities who had to push their way into the industry. There were bits and pieces about the movement throughout the program as well, some seeing that the show was split with Casey Affleck presenting, in light of two lawsuits brought against him, and also Ryan Seacrest on the red carpet for E!, also with allegations against him.

Ratings and Competition

The 2018 Oscars hit a new viewership low with only 26.5 million viewers across the almost four-hour time span. This was 19% down when compared to the viewing number from 2017, being 33 million viewers. From 8 p.m. to 11 p.m., the Oscars averaged an 18.9 household rating and 32 shares from Nielsen’s metered market overnight ratings. The previous low was in 2008 when Jon Stewart hosted.

Even though this was a decrease from previous years, ABC still dominated overall for that evening. When compared to the other networks for that evening, ABC averaged a 5.8 rating and 22.4 million viewers. NBC averaged a 0.6, CBS and Fox both averaged 0.5, CBS averaged 4.5 million viewers, NBC with 2.7 million and Fox with 1.7 million viewers.

Social Media

People took to social media both before, during, and after the Oscars. Facebook was the exclusive social media network to live-stream the red-carpet and the backstage coverage from the event. Viewers were able to find the live stream from both ABC’s Facebook page and the Academy of Motion Picture Arts & Science page. It was also live streamed on ABC news website and the Oscars website.

Twitter blew up throughout the program. Viewers took to their social media accounts to discuss their reactions on the program. Some of the top hashtags were #oscars, #oscars90, #oscars2018, #oscar2018, #blackpanter, #theshapeofwater, #coco. People were tweeting and mentioning some of the presents, winners, losers, and the academy. The majority of the tweets came from across the United States and many came from other areas across the globe such as the United Kingdom, Brazil, Mexico, Chile, and Canada. These all varied throughout the program. Many people took to twitter to discuss their feelings towards who they believed should have won. Some tweeted about the politics around the Oscars and how politics plays into the movies and the decision behind who wins.

Advertising and Sponsorship

ABC used the Academy Awards as a way to gain major advertising dollars.  The 30 second advertising spots went for between 2.6 and 2.8 million dollars. This amount has raised since the 2017 Oscars, with the top number being 2.5 million dollars.

The Oscars was brought to the viewers by a variety of companies, such as ABC’s Mary Poppins Returns, Samsun, AT&T, Cadillac, and Walmart’s Delivery Box. Walmart chose to advertise their new delivery box through three different short films that were showcased throughout the program. There were also major advertisers that dropped some major cash in order to advertise during the Academy Awards. There were some by ABC themselves, using the opportunity to showcase their upcoming content and some other that just wanted to be show on a big night for Hollywood.  These companies are: Samsung, Disney’s Mary Poppins Returns, Rolex, American Idol. Cadillac, AT&T, Verizon, Twitter, ABC’s Splitting Up Together, ABC’s Station 19, Google Assistant, News Channel 9 (local), the Roseanne reboot, AARP, Crouse Hospital (local), Discover Card, ABC Network all together, Direct TV, Microsoft AI, Dunkin Donuts, and some others.

ABC Network, O&Os and Affiliates

by Baindu N. Saidu


The  American Broadcasting Company (ABC) is one of the oldest American broadcasting networks. Originally created in the 1940’s from the NBC Blue rradio network, ABC is  now owned by The Walt Disney Company and is part of Disney-ABC Television Group[1]. The group is composed of Disney’s global entertainment and news television properties, owned television stations group, as well as radio and publishing businesses. This includes ABC Television Network, ABC Owned Television Station Group, ABC Studios, Disney Channels Worldwide, ABC Family, and SOAPnet, as well as Disney/abc Domestic Television and Disney Media Distribution[2].

The parent company, The Walt Disney Company (NYSE:DIS), together with its subsidiaries, is a diversified worldwide entertainment company with operations in media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive Media.

image via:

Key Disney Executives:

John Pepper – Chairman

Robert Iger – President, CEO

James Rasulo – Senior Executive Vice President, CFO

Alan Braverman – Senior Executive Vice President, Secretary, General Counsel

Kevin Mayer – Executive Vice President

Key Disney Financials (in USD as of 09/29/2012):

Revenue:42, 278m

Net income:5,682m

Revenue per share: 23.57 [4]

Graph from (


Walt Disney Co. News (Fall 2012)

  • October 30, 2012: Disney Buys Lucasfilm for $4 Billion in cash and stock and will debut a new Star Wars movie, Episode VII,in 2015. George Lucas, the creator of the Star Wars franchise and CEO of Lucasfilm, owned 100% of the company[5]. Kathleen Kennedy, current co-chair of Lucasfilm, will become its president, reporting to Walt Disney Studios chair Alan Horn. Kennedy will serve as executive producer on new Star Wars features, with Lucas serving as creative consultant [6].
  • November 28, 2012: Walt Disney said  that it would boost its annual dividend to shareholders by 25% to 75¢ a share. It was the latest company to do so on jitters over the looming “fiscal cliff.” The dividend announcement came a day after Disney raised $3 billion in a bond offering, part of which would likely go toward funding the bigger shareholder payout [7].
  • December 4, 2012: Disney signed an unprecedented movie deal with Netflix, allowing  Netflix subscribers to stream films from Walt Disney Animation Studios, Pixar Animation, Marvel and Disneynature, starting in 2016. When the deal kicks in, Netflix will become the exclusive U.S. subscription television service for first-run, live-action and animated feature films from the Walt Disney Studios,  receiving access to the movies after they’re made available for sale and rental. Netflix managers also cut a separate multi-year deal with Disney to bring some older catalog titles to Netflix streaming immediately[8].

ABC Network

ABC Television network provides broadcast programming to more than 220 affiliated stations across the country. the network encompasses ABC News, respoinsible for news programming on television and other digital platforms, ABC Entertainement Group, responsible for the network’s primetime and late-night fair, ABC Daytime,producers of the network’s daytime programming, and ABC Kids, responsible for children’s programming [9].

ABC Daytime

-September 10, 2012: Katie Couric’s new daytime talk show premiered to  an estimated 1.535-million viewers from the top 56 U.S. markets. put Couric comfortably ahead of the freshman talk-show pack. “Katie” outdrew “Steve Harvey” by 87%,  “Jeff Probst” by 150% and “Ricki Lake” by 250%[10]. For entire article.

-November 26, 2012: As sweeps month comes to a close, Good Morning America is poised to beat out Today to  win November sweeps in total viewers and the key adults 25-54 demo, according to Nielsen. It would be GMA‘s first November sweep win in total viewers since 1995, and its first sweeps victory in the key demo in more than 18 years.  [11]. For entire article.

-December 06, 2012: ABC was Daytime’s number 1 network for the 12th consecutive week in Women 18-34 (0.6 rating / 214,000 – tied), and was #1 for the 8th straight week in Women 18-49 (0.9 rating / 569,000 – tied) [12]. For entire press release.

Primetime Programming

ABC Entertainment Group develops and produces compelling programming for broadcast on ABC in addition to other television and digital platforms.  The group includes ABC Entertainment, which is responsible for all network primetime and late-night entertainment programming.  ABC Studios is responsible for the development and production of primetime and late-night entertainment content for ABC, among other platforms. Disney-ABC Domestic Television is responsible for the content distribution within the United States and Canada [13].

New Programs Fall 2012

New ABC Series Premiering in Fall 2012:

-666 Park Avenue

-Last Resort

-Malibu Country


-The Neighbors

For in-depth information about any of ABC’s Fall premiere shows go here.

Fall Ratings

  • October 09, 2012: After two weeks of the 2012-2013 broadcast television season (through Sunday, October 7 2012), NBC is in first place among adults 18-49, with a 2.8 rating average. Runners-up FOX and CBS tied for second, each earning a 2.4 rating average. ABC came in fourth with a 2.1 rating average and Univision  was fifth with a 1.4 18-49 rating. The CW finished last with a 0.3 adults 18-49 rating average [14].
  • November 13, 2012: After seven weeks of the 2012-2013 broadcast television season (through Sunday, November 11, 2012), NBC is in first place among adults 18-49, with a 3.2 rating average, up 23% from last season.  CBS was second, with a 2.8 rating average, down 18% from a year ago. ABC was third with a 2.6,  down 7% from a year ago. FOX was fourth with a 2.5, down 29% from last season.   The CW finished last with a 0.7 adults 18-49 rating average [15].
  • November 27, 2012: ABC Draws its 2nd-Largest Audience Since Season Premiere Week and Claims 4 of the Top 15 Most-Watched TV Shows Overall [16]. For specifics on the individual ratings go here. 
  • December 04, 2012:  After eight weeks of the 2012-2013 broadcast television season (through Sunday, November 25, 2012), NBC is in first place among adults 18-49, with a 3.2 rating average, up 23% from last season.  CBS was second, with a 2.8 rating average, down 18% from the prior season. ABC was third with a 2.6, down 7% from the previous season FOX was fourth with a 2.4, down 31% from last season. The CW finished last with a 0.8 adults 18-49 rating average, down 20% from the previous season. Among  total viewers, CBS is ahead for the season  averaging 11.718 million viewers. ABC is second with 9.168m, followed by NBC with 8.913 m, FOX with 6.853m, and CW with 1.888 million [17].
  • December 04, 2012: During the week of November 26, 2012, ABC qualified as the 2nd-most-watched network to CBS, outdrawing an NFL-fueled NBC (8.03 million vs. 7.97 million). And excluding sports, ABC beat out NBC for the week by 10% in Adults 18-49 (2.2/6 vs. 2.0/6). Season-to-Date C3 Ratings (9/24-11/11/12): ABC is the No. 1 network this season in the sales currency of C3 non-sports Adult 18-49 ratings (Commercial Ratings + 3 Days of Playback), out-delivering CBS by 5%, Fox by 10% and NBC by 10%: ABC = 2.3 rating, CBS = 2.2 rating, Fox = 2.1 rating and NBC = 2.1 rating [18].

Coming up

So far in the season, 3 shows have been cancelled, two of which are new series. Private Practice, 666 Park Avenue and The Last Resort will not be seeing anymore seasons. To check the cancellation/renewal index for ABC shows, go here. For information on midseason premieres go here.

Owned and Operated Stations

The ABC Owned Television Stations Group includes WABC-TV New York, KABC-TV Los Angeles, WLS-TV Chicago, WPVI-TV Philadelphia, KGO-TV San Francisco, KTRK-TV Houston, WTVD-TV Raleigh-Durham and KFSN-TV Fresno. The eight owned stations reach 23.3% of all U.S. television households. All are strong performers in their local markets, with most ranking #1 sign-on to sign-off in key A.C. Nielsen ratings for adults 18-49 and 25-54 [20 ].

O & O News:

  • September 4, 2012: Owned and operated station, WABC-TV, home to the popular syndicated series “Live! with Regis and Kelly, ” welcomed new co-host Michael Strahan, to thew show, now titled “Live! with Kelly and Michael.” For more on the story click here.
  • For more ABC O&O news check out this website.

Affilate Stations

There are over 220 ABC affiliated stations across the U.S.

  • November, 21, 2012:  KABC remains dominant in L.A. local news. Story here.
  • December 07, 2012:  Sinclair Broadcast Finalizes TV Station Acquisitions, among them ABC Affiliate stations. story here.
  • For information on their activities go here.






[4] same as [3]