Life Sentence #7

Going on week three for the CW’s new series, Life Sentence. Life Sentence seemed to have a soft opening when it comes down to ratings. It got a 0.3 for week one and 0.21 for week two within the 18-49 demographic. They had a 0.76 for week one and 0.62 for week two when counting the viewers by the millions. TVbythenumbers is up in the air on whether the show will be continued into a new season, only giving three dancing bears. It’s still early to tell though, with it only being out for a few weeks.

Advertising for the show has increased since right before the air date and then following. Social media has been covered and increased, with Snapchat advertising and cast and crew showing their support for the show and more advertising being done across networks for the show. Lucy Hale has also been on The Tonight Show Staring Jimmy Fallon a few days before the release date to discuss the show and her transition into something new.

Life Sentence #2

With the premiere date approaching, CW’s Life Sentence, created by Erin Cardillo, Richard Keith, is stepping up their game with promotions.  While having a twitter account since January of 2017, a Facebook account Instagram account created around the same time, and actors from the show tweeting, the shows social media presence is ever growing. Actress, Lucy Hale, is consistently sharing photos from set on her personal Instagram and twitter to promote the show to her already consistent fan base. CW also released new promotional trailers this past week.

While looking at the facts of the show, one needs to look at the upcoming competition. The television listings showcase that Life Sentence will be competing with shows like Law and Order: SVU on NBC, Relative Success with Tabatha on Bravo, Guy’s Grocery Games on Food Network, Property Brothers on HGTV. Along with these comes the ever growing popular online service programs, and reruns being shown on television as well.

Check out the website for video links! http://www.cwtv.com/shows/life-sentence/life-got-real-trailer/?play=76ffa236-9b7a-475e-b886-167b98c5c44f

Life Sentence #1

Life Sentence tells the story of a girl named Stella who suffers with terminal cancer. When she finds out that her cancer is cured, Stella has to deal with all the stuff she didn’t when she lived like she was dying, looking at decisions she has made and things her family and friends have hidden from her. This show is set to premiere on the CW on Wednesday, March 7th, 2018 at 9PM and is set to run for 60 minutes. This date was pushed back from the original January release.  This show is set to run after the popular CW show, Riverdale. This is in hopes that those who tune in to watch Riverdale will find Life Sentence interesting, with the target audience being 18-34 like Riverdale. Life Sentence is taking over the spot that was previously occupied by the Dynasty reboot, which has been moved to a different night. Lucy Hale, Carlos PenaVega, Elliot Knight, Brooke Lyons, Gillian Vigman, and more star in this new series.  This is Hale’s first television series since Pretty Little Liars on Freeform.  The CW is hoping that those who followed Hale on PLL will move with her onto this new series. Hale has spoken to a few magazines about her new series, but has not been scheduled to attend any other press events in regards to the show (Us Magazine). Life Sentence Official Trailer

The Grinder – Post 2

As reported in late August, a new face officially joined the team of The Grinder for Fall 2015. Ben Wexler, from The Comedians, signed an overall deal with 20th Century FOX producers.

As Wexler joins The Grinder, Greg Malins gets swapped out. Malins is said to have exited the series for creative differences. I found it interesting to read on The Hollywood Reporter (THR) website that this is not the only show that has experienced its share of new showrunners for the upcoming season. On that same note, The Grinder has actually become the fourth first-year series to change its showrunner.

THR makes note of the increased pressure for new shows to make their mark fast, and gain as many ratings as possible. As the growing landscape of television viewing continues to change, ratings are scarce and hard to hold on to.

These types of decisions come as production heats up in August and cuts start being made to find the clearest pathway to success for a new series. If creative differences get in the way for showrunners or a cast doesn’t seem quite right anymore, it’s likely networks will make whatever changes need be.