Second Chance Post #8

This past Friday, Second Chance continued to drop in the ratings. Even for FOX, a 0.5 in the 18-49 demo isn’t very good, but a total audience of about 1.91 million is still respectable. According to TV By the Numbers’ renew/cancel weekly standings, the show still has not been officially cancelled by FOX, but it’s thought that this will probably occur by May of this year. Being that the season order was cut down before the show even aired, renewal isn’t likely.

It is interesting to note that since I last blogged about Second Chance’s Facebook pages, the number of people who like the page has increased by over 7,000. The total number of likes now sits at over 18,000. Everything the page posts gets good social engagement and fans seem very happy/dedicated to the show. When going to the FOX website, Second Chance is pretty far down on the homepage so they don’t seem to be actively promoting it on web. A cool feature that they do have is called Latest Buzz which is found on the show’s homepage within the FOX website. Here, they curate what people are saying about the show on social media which includes official show accounts, stars of the show, and general fan tweets. It’s done in a very attractive and clean layout. Just shows once again that social is really a requirement for today’s television…

Cooper’s Guide – Post #4

Perhaps it is a good thing that I began blogging about another show because Cooper’s Guide seems to be in trouble.  After a nearly month-long hiatus for the Super Bowl, the show returned on Valentine’s Day to a dismal 0.8 rating with 1.74 million viewers, down from a rating of 1.17 for its previous episode.  The TV by the Numbers website gives Cooper’s Guide two smiley faces out of five, which indicates the show is “likely to be canceled by May 2016.”  Even if the show makes it through the season and I am able to keep blogging about it, it appears unlikely that it will survive to see a second season.  Perhaps a lack of promotion during the hiatus to maintain interest was the cause for the drop in ratings.  One area the show definitely could have done a better job in is in its social media presence, as the hashtag #CooperBarrett was not particularly active and did not keep fans interested during the break.

Second Chance Post #2

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This past week was the first with Second Chance’s new spot at the last bastion of close-to-being-canceled television shows: Friday evenings. We know that shows are typically moved to Fridays as a result of low ratings, and Second Chance made its move after only two episodes. In its new time slot, its numbers were even worse pulling a 0.7 rating in the demo with a paltry 2.22 million total viewers. Its cancellation is imminent. After this past week, TV By The Numbers deemed it “sure to be cancelled by May 2016.” Important to note, however, is that Second Chance is owned by FOX Studios and as such does have a better shot at renewal than a show from an outside producer might.

Second Chance is receiving mixed/average reviews on Metacritic, pulling a score of 47. Most reviews didn’t have great things to say, and even the more positive ones cited tired cliches and unoriginal content. RogerEbert.com gave the show a score of 10 (out of 100) and stated that “The writing is atrocious, the production values are subpar, and there’s not a single good performance.” It would seem clear, then, that not only are viewers not tuning in to watch Second Chance, critics seem wholly unimpressed with the program.