by Carly Port

By Carly Port

CONTACT INFORMATION [1]

1271 Avenue of the Americas FL 44

New York, NY 10020

(212) 649 – 9600

www.cbsradio.com

ABOUT CBS RADIO

CBS Radio operates as a division of Columbia Broadcasting System and as one of the leading providers of original media content across an array of platforms. CBS Radio delivers material to an audience of over 72 million and owns and operates 126 radio stations in 27 markets [2].

CBS made its debut network broadcast on September 18, 1927 at 3 p.m. Sixteen stations from Providence to St. Louis were present that Sunday. In January 1941, CBS launched Latin American stations in eighteen countries [3]. In 1974, CBS Radio reignited the radio drama craze with its introduction of CBS Radio Mystery Theater [3]. In November 1995, CBS was bought out by Westinghouse Broadcasting [4]. CBS Radio became a part of Infinity Broadcasting in June of 1996. In September of 1999, reports announced that Viacom would acquire CBS Corporation for nearly 37 billion dollars [5]. Finally, in 2005, Infinity Broadcasting rebranded itself as the new and current CBS Radio [6].

Key Executives                  

 

In September, CBS Corporation added John Vilade as Vice President of National Digital Sales for CBS Local Media. In this position, from a strictly radio focus, Vilade will work directly with Michael Weiss to expand opportunities and conveniences for interested advertisers and expedite revenue expansion [8].

Additional Executive Biographies

TOP COMPETITORS

CBS Radio’s top competitors in the market are Iheartcommunications and Radio One [9].

INSIDE CBS RADIO {PLATFORMS}

Broadcast

CBS Radio provides industry-leading, play-by-play sports content to stations nationwide. CBS Radio Broadcast caters to over two dozen fan-favorite franchises of the NFL, NBA, NHL and MLB all over the board featuring the Boston Celtics, Chicago White Sox, Detroit Red Wings, New England Patriots, New York Giants and the New York Yankees. CBS Radio boasts beloved personalities as a key factor of its broadcast success such as Carson Daly, Ryan Cameron, Mike Francesa and Kevin and Bean to name a few [10].

Local Digital 

CBS Local Digital Media accumulates well-known, dependable media brands providing consumers with a unique, “local” experience. This multimedia venture combines pertinent characteristics of CBS’s radio and television departments to create over twenty major market doorways into exposure of news, weather, traffic, sports and entertainment, industry-leading music and lifestyle sites. Portals into Radio.com offer live and on-demand visual and audio content and Eventful presents a terminal for event discovery. The on-the-go aspect of CBS Local Digital Media keeps nearly 50 million consumers content and happy on a monthly basis [11].

Mobile

CBS Radio has made listening to consumers’ favorite radio stations easier than ever. With CBS Radio’s new mobile approach, audiences can access their favorite sports outlets, latest-breaking news sources and most diversified music programs in the most portable manner yet, available as apps on an eclectic assortment of devices. Not only are 150 radio stations now available in mobile form, but also news clips and video interviews with the hottest athletes and artist can now be viewed on the majority of user-owned devices [12].

CBS Sports Radio

Only two years old, CBS Sports Radio is available in all of the Top 10 markets nationwide. A hybrid of CBS Radio and CBS Sports, CBS Sports Radio covers a vast range of sports and features experienced, renowned broadcasters such as Jim Rome, Tiki Barber, Doug Gottlieb and Scott Ferrall among many others [13].

FINANCIALS

At the end of the day on December 1, 2014, CBS Corporation was down 0.41% at $54.47 a share. The year change was down 7.63% and was lowest in October, at $48.91 a share. The highest stock price this year was in March at $67.55 a share [14].

CBS Corporation successfully ended its third quarter with revenues of $3.37 billion, a 2% increase from last year’s third quarter revenues of $3.30 billion. Recent successes can be attributed to CBS’s Television Networks, specifically Thursday Night Football. Net earnings decreased from last year’s third quarter revenues of $431 million to a current $400 million, related to increased foreign exchange rates [15].

CBS Corporation’s Executive Chairman Sumner Redstone summarized the company’s reaction to the third quarter statement [15]:

“CBS continues to succeed on the strength of its tremendous content… Les and his team are optimizing the Company for future growth at every turn, and I have the utmost confidence in their ability to increasingly drive shareholder value in these dynamic times of great opportunity [15].”

WHAT’S GOING ON?

Michigan News Network

On September 2nd, CBS Radio and Townsquare Media partnered together to form a news and sports all-Michigan network, Michigan News Network. The network provides content for nearly twenty affiliate stations across the state of Michigan. MNN provides top-of-the hour updates Monday through Friday from 6 a.m. to 7 p.m. as well as 60-second sport broadcasts three times a day. CBS Radio will provide the original content while Townsquare Media will have exclusive syndication rights and deal with affiliate relations with stations ranging from Ann Arbor to Detroit. CBS Radio’s Detroit stations such as WWJ Newsradio 950 have always topped Michigan radio charts and have established themselves as the leading voices for Detroit, so the move towards providing content for the entire state has been readily anticipated [16].

“We are excited to be working with Townsquare to distribute our award-winning programming to listeners across the entire state of Michigan, while also realizing the highest value for our content.” –CBS Radio CEO & President Dan Mason [16]

 

“We Can Survive” Concert

Hollywood Bowl attendees were in for the experience of a lifetime at CBS Radio’s second annual We Can Survive Concert. As part of CBS Radio’s special events platform and National Breast Cancer Awareness Month, two dollars of every ticket sold aided two organizations, Young Survival Coalition and Living Beyond Breast Cancer, which cultivate and assist families and women that have been touched by and endured breast cancer [17].

[j] Video Courtesy of https://www.youtube.com/watch?v=Ls1kyMl7af4

The night was filled with emotions and female-centered song choices with Pharrell Williams beginning his set through a narration of his personal accounts of dealing with cancer in his family and statements about the pertinence of females to mankind and survival. Williams performed an eclectic set, and was joined by Taylor Swift, Gwen Stefani, Ariana Grande, and Alicia Keys for her first year at the event, as well as other top-tier performers. The music performed covered everything from Country and R&B to Hip-Hop and Top 40 [17].

Multimedia Sources:

[a] CBS Radio Logo From 07 March 2013. Retrieved 01 December 2014.

[b] Dan Mason Retrieved 01 December 2014.

[c] Anton Guitano Retrieved 01 December 2014.

[d] Scott Herman Retrieved 01 December 2014.

[e] Michael Weiss Retrieved 01 December 2014.

[f] Ezra Kucharz Retrieved 01 December 2014.

[g] CBS Corporation Market Share Updated 01 December 2014. Retrieved 01 December 2014.

[h] Michigan News Network From 26 August 2014. Retrieved 01 December 2014.

[i] 2nd Annual We Can Survive Concert Pharrell Williams From 25 October 2014. Retrieved 01 December 2014.

[j] 2nd Annual We Can Survive Concert Behind the Scenes Video From 25 October 2014. Retrieved 01 December 2014.

[k] 2nd Annual We Can Survive Concert Taylor Swift From 25 October 2014. Retrieved 01 December 2014.

Text Sources:

[1] CBS Radio Contact Information Retrieved 01 December 2014.

[2] About CBS Radio Retrieved 01 December 2014.

[3] CBS Radio Timeline Updated 21 May 2012. Retrieved 01 December 2014.

[4] Westinghouse Buys CBS New York Times From 02 August 1995. Retrieved 01 December 2014.

[5] Viacom Buys CBS CNN Money From 07 September 1999. Retrieved 01 December 2014.

[6] Infinity Rebranding From 14 December 2005. Retrieved 01 December 2014.

[7] Radio Ink Magazine Most Powerful People in Radio From 07 July 2008. Retrieved 01 December 2014.

[8] John Vilade Named VP of CBS Radio From 03 September 2014. Retrieved 01 December 2014.

[9] CBS Radio’s Top Competitors Retrieved 01 December 2014.

[10] CBS Radio Broadcast Retrieved 01 December 2014.

[11] CBS Radio Local Digital Retrieved 01 December 2014.

[12] CBS Radio Mobile Retrieved 01 December 2014.

[13] CBS Sports Radio Retrieved 01 December 2014.

[14] CBS Corporation Stock From 01 December 2014. Retrieved 01 December 2014.

[15] CBS Corporation Financials From 05 November 2014. Retrieved 01 December 2014.

[16] Michigan News Network From 26 August 2014. Retrieved 01 December 2014.

[17] CBS Radio Recap We Can Survive Concert From 25 October 2014. Retrieved 01 December 2014.