by Devon Parker

 History

Dreamworks SKG is a motion picture company that was originally founded in 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen. However it was not until the fall of 2004 that Dreamworks Animation SKG got its start as a publicly traded company. Katzenberg then moved to become the Chief Executive Officer of Dreamworks Animation. It is now considered a separate company than Dreamworks SKG, producing exclusively high-end animated feature films [2].

Key Executives

 

Financials 

As the third quarter financial results were finalized and publicly shared at the end of October the company acknowledged their successes. The company reported total revenue for the quarter of $180.9 million, which in comparison to the 2013 third quarter report of $154.5 million was a big accomplishment. “The third quarter of 2014 was strong for DreamWorks Animation, with both quarterly revenue and earnings per share up 17% in a year-over-year comparison,” shared Katzenberg. The CEO attributed this success to the overwhelming success that How to Train Your Dragon 2 brought the company. At the worldwide box office How to Train your Dragon 2 earned over $615 million at the worldwide box office making it the highest-grossing film of 2014. The 2014 fourth quarter results when finalized are expected to be determined by the most recent release of Penguins of Madagascar, which premiered in theaters on November 26, 2014, and the at home release of How to Train your Dragon 2 [6].

In Theaters 

Dreamworks Animation’s most recent and only release over the past three months was this past Wednesday, November 26th. Penguins of Madagascar, a spin off of the Madagascar franchise that released in 2005. The group of witty penguins, voiced by Benedict Cumberbatch, Ken Jeong, John Malkovich, and Peter Stormare are on a spy mission in which they must join forces in order to prevent an evil villain from taking over the world [7]. The goal of this animation feature was to draw in the past fans of the franchise as well as attract the family holiday audience around the Thanksgiving release. The animation feature had an okay opening week finishing off second in the box office behind The Hunger Games: Mockingjay Part 1. The weekend Box Office Mojo shows its success over just the holiday weekend grossing $25.6 million. [8]. The box office also shows its success over the course of the first five days, with a domestic gross of $36 million and a foreign gross of $65 million, giving the worldwide total of $98.6 million. Unfortunately the gross income of Penguins of Madagascar’s opening did not compare to that of Madagascar‘s opening three day weekend of $60 million, therefore falling short of Dreamworks Animation’s ultimate expectations [9].

Recent Success

[10] How to Train Your Dragon 2 Trailer

How to Train Your Dragon 2 made its last surge in theaters both domestically and globally over Labor Day weekend of 2014. Hiccup, voiced by Jay Baruchel and Toothless’ journey continues. In their adventure to an ice cave that leads to their discovery of new wild dragons the two find themselves trying to keep the peace [11]. It officially crossed the $600,000,000 million mark, “A record-breaking opening in China coupled with phenomenal success in territories around the world have catapulted Dragon 2 to become the highest grossing animated film of the year and one of the top ten grossing films of the year in any genre.” On top of the first two movies success Dreamworks Animation publicly announced that there will a third How to Train Your Dragon 3 to be released in June of 2017. The film will have the same writer, director and producer Dean DeBlois and Bonnie Arnold. As well as some of the same cast, including Jay Baruchel, America Ferrera as Astrid and Cate Blanchett as Valka. [12]

The How to Train Your Dragon franchise has contributed tremendously to the success of the company in the past few years. How to Train Your Dragon 2, single handedly contributed to the majority of success for Dreamworks Animation’s financial third quarter of 2014. “Films generated sales of $142.4 million and segment gross profit of $64.3 million to the third quarter, with “How to Train Your Dragon 2″ contributing $74.2 million in revenue as it continues to play worldwide. [13]” As the year comes to an end Dreamworks Animation can still expect financial benefits from the DVD release around the holidays.

Upcoming Releases

Dreamworks Animation Studios will be releasing a new animation feature currently set for March 27, 2015. A story about an alien race Boov, that invades Earth, while relocating the humans one very “resourceful” girl by the name of Tip teams up with a Boov alien. The two take on the adventure of intergalactic battle and learning what’s really at stake. Tip will be voiced by Rihanna, while her new alien acquaintance Oh will be voiced by Jim Parsons and the leader of Boov, Captain Smek will be voiced by Steve Martin  [15].

The anticipated feature film is one different from any other. Tip, the heroine of Home, marks one of the first black female 3D animated character that any Hollywood studio has ever had. [16] The film was originally to be released during the Thanksgiving holiday slot however it was strategically switched with the release of Penguins of Madagascar. It was thought by the management of Dreamworks Animation that the Madagascar franchise would fare better during the holiday competition while Home would be more successful on its own. “We will continue to be as flexible as necessary when it comes to our release dates,” said Dawn Taubin, chief marketing officer at DreamWorks Animation also adding, “We’re confident that this date switch gives both of our upcoming releases the largest opportunity for success…” [17].

[18] Home trailer

Additions to Netflix

Dreamworks Animation new Netflix series All Hail King Julien will premiere five twenty-two minute episodes on December 19, 2014. The story line takes place before Madagascar however still star the well known cast of Julien, Mort and Maurice, voiced by Danny Jacobs, Andy Ritcher, and Kevin Richardson as well as a new line up characters. All Hail King Julien will have the lemurs taking on the adventures of Madagascar in a very comedic way drawing in a wide viewer audience [19].

The new show joins Dreamworks Turbo FAST, as the studios television line up continues to grow. It is their hope the by the end of 2016 there will be another 10 new animated series on Netflix. Margie Cohn, the head of television for DreamWorks Animation explains that “All Hail King Julien is really a showcase for our talented artists to bring the Netflix audience the great storytelling, compelling characters and fantastic design that is the hallmark of DreamWorks Animation.” [21]

Sources

[1] Dreamworks Animation Logo, auocoms.com/dreamworks-animation-logo, RT: 11/15/14

[2] “Our History”, www.dreamworksstudios.com, RT: 11/15/14

[3] Jeffrey Katzenberg, www.dreamworksanimation.com, RT: 11/12/14

[4] Ann Daly, www.dreamworksanimation.com RT: 11/12/14

[5] Lew Coleman, www.forbes.com, RT: 11/12/14

[6] Dreamworks Finance, ir.dreamworksanimation.com/investor-relations/financial-information/default.aspx, RT: 11/30/14

[7] Penguins of Madagascar, www.dreamworksanimation.com, RT: 11/15/14

[8] Boxoffice Weekend Results, boxofficemojo.com, RT: 12/1/14

[9] Boxoffice Mojo Weekend Report, boxofficemojo.com, RT: 12/1/14

[10] How to Train Your Dragon 2 Trailer, youtube.com, RT: 11/15/14

[11] How to Train Your Dragon 2 Summary, IMDB.com, RT: 11/18/14

[12] “How to Train Your Dragon 2 Crosses $600,000,000″, PRNewswire.com, RT: 9/17/14

[13] “‘How to Train Your Dragon 2’ Lifts Dreamworks Animation Earning”, Variety.com, RT: 11/20/14

[14] Home Picture, News.mic.com, RT: 11/29/14

[15] Home Summary, IMDB.com, RT: 11/29/14

[16] “Dreamworks Latest Movie…”, News.mic.com, RT: 11/29/14

[17] “‘Home,’ ‘Penguins of Madagascar’ Swap Release Dates, Variety.com, RT: 11/28/14

[18] Home Trailer, Youtube.com, RT: 11/29/14

[19] “All Hail King Julien”, IMDB.com, 11/30/14

[20] “‘All Hail King Julien’ picture”, madagascar.dreamworks.com, RT: 11/30/14

[21] “The Wildest Party Ever Hits the Jungle when the Netflix Original Series  ‘All Hail King Julien’ Debuts Dec. 19″, dreamworksanimation.com, RT: 11/30/14