CBS Corp. (TV broadcast & cable properties only)

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by  PATTY TERHUNE

CBS Corporation Logo – photo courtesy of imgarcade.com (1)

Headquarters

51 W. 52nd Street

New York, NY 10019-6188

1-212-975-4321

www.cbscorporation.com

Key Executives

Sumner Redstone, Executive Chairman (2)

Leslie Moonves, President and Chief Executive Officer, CBS Corporation (3)

Anthony G. Ambrosio, Senior Executive Vice President, Chief Administrative Officer and Chief Human Resources Officer, CBS Corporation (4)

About

CBS Corporations holds the most watched television network in the U.S., CBS Broadcast Network, and is one of the largest players in creating global content (5). While the company’s holdings span nearly every medium (cable, publishing, radio, film and more), they play a particularly strong roll in television. They have 29 television holdings including CBS, CBS Sports Network, The Smithsonian Channel, The CW (a 50/50 joint venture with Time Warner’s Warner Bros.), Decades (a 50/50 joint venture with Weigel Broadcasting), Pop (a 50/50 joint venture with Lionsgate), and the Showtime Networks (6). The CBS Network is home to the #1 drama scripted program, NCIS, the #1 sitcom, The Big Bang Theory, the #1 newsmagazine, 60 Minutes, and the #1 daytime drama, The Young and the Restless (7).

The CBS “Eye” Logo – photo courtesy of logos.wikia.com (8)

History

CBS Corporation, often referred to as “The Eye Corporation” because of the company’s memorable logo, was founded in 1941. The company started as a radio heavyweight in 1927. The company was also formerly known as “The Tiffany Network” since the company maintained such a high quality of programming under its founder William S. Paley (9). The company has held many official names over time. However, in its time as a broadcast network it has only gone by three names. From 1928 until 1974 it held the name Columbia Broadcasting System, Inc. In 1974 it was shortened to CBS Inc. As of 1997 the official company name is CBS Corporations (10).

Viacom’s logo – courtesy of cbsnews.com (13)

In 2000 Viacom purchased CBS (11). This is particularly noteworthy as Viacom was originally created as a spin-off of CBS in 1971 (12). However, in 2005, Viacom split itself into two entities, keeping Viacom and CBS Corporation separate. Sumner Redstone, who is a heavy hitter in media as both the chairman of National Amusements and the Executive Chairman of Viacom, still currently owns CBS.

The CBS Building in New York City – image courtesy of digitaltrends.com (14)

Financials

CBS is traded on the NASDAQ under the abbreviation CBS. As of April 16th, 2015 the stock was being traded for $61.78. At a record low on September 9^th, 2009 the stock was being traded for $3.06. Since then the stock as been increasing and is currently within a dollar of its highest asking price ever (15). The fourth quarter revenues for 2014 were up 3% from last quarter, hitting $3.7 billion and the diluted earnings per share were up 8% to $.77. This was CBS Corporation’s best fourth quarter revenue and diluted EPS to date (16).

Channel News

The Harris Poll logo – courtesy of whatsupwiththat.com (17)

Television Network Brand of the Year in 2015 Harris Poll Equitrend Study

The Harris Poll Equitrend Study is an annual study conducted by Harris Poll on brand equity. The EquiTrend Brand Equity Index rates companies on their familiarity, quality and consideration. The Harris Polls have become a staple in the media industry – due to its ability to give relevant insights to the industry after comprehensive and precise public opinion polling. In its 27^th annual study in 2015, CBS Corporations took home first place (7).

Showtime’s Logo – courtesy of sho.com (18)

Bell Media and CBS Corporation Announce Long-Term Contract To Bring Showtime to Canada

For the first time, Showtime and the entirety of its media content will be brought the Canada. In an unprecedented deal between Bell Media and CBS Corporation, hundreds of hours of past, present and future Showtime programming will be brought the Canada and accessible on all Bell Media platforms. This will open up hundreds of thousands of new potential consumers for the already esteemed network (19).

CBS All Access – courtesy of slashgear.com (20)

CBS All Access Meets with Affiliates

In mid-April, CBS met with affiliates to discuss their over-the-top streaming service, CBS All Access. Among these affiliates was Steve Hammel, VP and general manager at Capital Broadcasting’s WRAL Raleigh. He, as well as other affiliates, was optimistic about the future of the service and seemed willing to work together to increase the reach of both themselves and the network. However, like many, he said that he would wait until more information was available to opt-in. As of last month, the service has 100,000 subscribers. Currently, a dozen station groups, as well as all stations owned-and-operated by CBS, are on board, representing 55% of all households (21).

CBS Studios – image courtesy of onelip.com (22)

Company News

Viewers to Volunteers logo – image courtesy of cbsaltitudegroup.com (23)

CBS-Toyota Charity App

Viewers to Volunteers, or V2V, is a Toyota sponsored app run by CBS where viewers can give to charity without needing to open their wallet. Viewers watch short video clips, like a CBS news clip about Toyota or a documentary-type clip about a local area hospital, to gain credits. These credits can be exchanged for donations to causes like the Special Olympics or Meals on Wheels America, which CBS will make. CBS is advertising the application on four CBS owned-and-operated stations, as well as by collaborating with non-profit partners such as the Starlight Children’s Foundation to help expand reach. The application premiered nationally in April (24).

Nielsen’s logo – image courtesy of evigo.com (25)

Data-Driven Initiative for Network Advertisers

CBS has introduced a new-data driven style to analyzing the effectiveness of advertising. They are called it the Campaign Performance Audit or CPA. They have been trialing this technique on specific advertisers since last fall. However, they are now opening it up to all advertisers that are looking to take advantage of Nielsen analytics to make sure that they get the best return on investment in the company (26).

David Rhodes – image courtesy of cbsnews.com (27)

David Rhodes Extends Contract as President of CBS News through 2019

CBS News President David Rhodes who has held the position since 2011, will continue as president of the news division of CBS until 2019. Rhodes was one of the creators of CBS This Morning and also helped to expand Face the Nation with Bob Schieffer and is credited with helping it become the #1 Sunday Public Affairs Show. In addition to his work in broadcast, he also spearheaded CBSN, which is the first digitial streaming news network and has made major contributions the news on CBSNews.com and on CBS News Radio (28).

Interns Tour CBS Channel 2 in NYC – image courtesy of red-pr.com (29)

CBS Corporation and CBS Radio being Sued By Former Intern

Former CBS Radio intern Camille Demere, who was an intern into 2009-2010, filed a class-action-seeking complaint in January of 2015 for unfair treatment as an intern by being “excluded from minimum wage.” In March the company responded by saying that they want the entire case thrown out. They also requested that the court deny every request that the Plaintiff (Demere) had, and reimburse the Defendant (CBS Corp.) for all costs spent in defending the law suit (30).

Sources

(1) “CBS Logo,” Imgrarcade, RT: 4/17/15

(2) “Sumner Redstone,” CBS Corp, RT: 4/17/15

(3) “Leslie Moonves,” CBS Corp, RT: 4/17/15

(4) “Anthony G. Ambrosio,” CBS Corp, RT: 4/17/15

(5) “About CBS,” CBS Corp, RT: 4/17/15

(6) “Who Owns The Media?” FreePress, RT: 4/17/15

(7) “2015 Brand of the Year,” CBS Corp, RT: 4/17/15

(8) “CBS Eye,” Logos.wikia, RT: 4/17/15

(9) “Creator: CBS,” TVTropes, RT: 4/17/15

(10) “CBS Corporation,” Encyclopedia Brittanica, RT: 4/17/15

(11) “Viacom Set to Acquire CBS,” Partners.NYTimes, RT: 4/17/15

(12) “Viacom Inc. History,” FundingUniverse, RT: 4/17/15

(13) “Viacom Makes Split Official,” CBSNews, RT: 4/17/15

(14) “Transaction in Own Shares,” Article.wn, RT: 4/17/15

(15) “CBS,” Nasdaq, RT: 4/17/15

(16) “Investor Relations,” CBS Corp, RT: 4/17/15

(17) “Harris Polls,” Whatsupwiththat, RT: 4/17/15

(18) “Showtime,” Sho, RT: 4/17/15

(19) “CBS, Bell Media Pact,” Deadline, RT: 4/17/15

(20) “CBS All Access,” Slashgear, RT: 4/17/15

(21) “CBS Station Chiefs Ponder All Access Offer,” BroadcastingCable, RT: 4/17/15

(22) “Judge Throws Out Fraud Claim,” Onelip, RT: 4/17/15

(23) “Turning Viewers into Volunteers at CBS,” CBS Altitude Group, RT: 4/17/15

(24) “CBS Unveils Charity App,” Wall Street Journal, RT: 4/17/15

(25) “US Nielsen,” Evigo, RT: 4/17/15

(26) “CBS Introduces New Data-Driven Initiative,” CBS Corp, RT: 4/17/15

(27) “David Rhodes,” CBS News, RT: 4/17/15

(28) “CBS Announces New Agreement,” CBS Corp, RT: 4/17/15

(29) “CBS Sued Over Unpaid Internships,” Red-Pr, RT: 4/17/15

(30) “CBS Spurns Intern Lawsuit,” Deadline, RT: 4/17/15

CBS Corporation

Posted on November 4, 2013 by Gabrielle Sferra

By Gabrielle Sferra

Courtesy of CBS Corporation [1]

CBS Headquarters

51 W. 52nd Street
New York, NY 10019-6188
1-212-975-4321

History

CBS Corporation is a major media conglomerate founded by William S. Paley in 1928. While the company originated in radio broadcasting, television broadcasting soon became CBS’s area of success. Historically, programs such as “I Love Lucy”, “Gunsmoke“, and “All in the Family” catapulted CBS into profitable success [2]. In 1995, Westinghouse Broadcast bought CBS and sold it again in 2000. Viacom and CBS Corporation were considered a unit since 1970, but in 2006, the company split into two and CBS Corporation became what it is today [3].

Executives

Sumner M. Redstone

Courtesy of CBS [5]

Mr. Redstone is the CBS’s Executive Chairman of the Board, as well as Viacom’s. His role as executive chairman resulted from the split of the two companies in 2006. He is the leading shareholder in both companies. [4]

Leslie Moonves

Courtesy Of CBS [7]

Mr. Moonves is the President and Chief Executive Officer of CBS Corporation. He is responsible for all of the corporations holdings. He has held this position since the Viacom/CBS split in 2006. He has pushed the company to new limits, and brought the network and its various programs to more than 100 countries. [6]

Financials

Courtesy of Reuters [8]

CBS Corporation is a publicly traded company in NYSE exchange. The current value of share is $58.89. This past year, the stock price has steadily increased. Starting the year at a much smaller exchange rate ($37.98), each quarter has produced more profit than the previous [9]. This past quarter, the company has earned $3.6 Billion, which is an increase of 3% from last quarter [10].

Company Holdings

Courtesy of CBS Corp. [15]

CBS Corporation is responsible for many different stations, including, but not limited to, CBS Television, CBS News, The CW, Showtime, and The Smithsonian Channel. [11] CBS is consistently the number one station on broadcast television in total viewers. However, does not lead in viewers in the ideal 18-49 demographic [12]. CBS Television is definitely geared to a much older demographic. In recent years, with the introduction of programs such as “2 Broke Girls” and “Hawaii Five-0“, the network has been trying to breach this gap. However, their popular programs are also watched by the desired 18-49 demographic, contrary to popular belief [13] [14].

Successful Programs

The Big Bang Theory

Courtesy of Chicagonerds.com [21]

“The Big Bang Theory” is CBS Corporation’s number one comedy, consistently bringing in viewers every week [16]. The show premiered in September 2007. Syndication rights were bought by TBS and is currently the number one syndicated program, both off-network and first-run syndication [17]. Each episode costs TBS around $2 Million to air [18]. Before the show aired this September, three of the lead actors (Cuoco, Galecki, & Parsons) were bargaining for higher salaries, as they currently make $350,000 an episode. The negotiations have not begun yet, however [19]. Finally, the show appeals to many advertisors, as it is popular both within and outside of the 18-49 money demographic. Each 30 second spot costs aprox. $326,260, the second highest rate for primetime television, behind NFL Primetime Games [20].

How I Met Your Mother

Courtesy of TV Listings [24]

The popular series “How I Met Your Mother” will conclude this year in its ninth season. Syndication of the popular show began in 2008 with Lifetime Network. FX picked up syndication rights as well in 2011. The non-exclusive deal allows both networks to air the program. To air an episode, it costs $725,000 [22].

With the show concluding in May, CBS has just announced a spin-off called “How I Met Your Dad”, which will focus on the feminine version of the “How I Met Your Mother” story [23].

Fall Season

CBS introduced six new shows this season, including the new primetime hit The Crazy Ones, starring Robin Williams, and The Millers, starring Will Arnett. Other series, such as Hostages starring Toni Collette, and Mom, starring Anna Faris, have not pulled in high ratings. All of the new CBS shows, unfortunately, have been dropping audience numbers week-to-week [25].

Upcoming

Courtesy of Fansided.com [27]

CBS Corporation recently worked out a deal with Netflix to air the first four seasons of the hit show “Dexter“, in order to entice people to buy subscriptions to their network Showtime. The four seasons will be available until January 1, 2014, when they will be replaced by the next four season [26].

Another news program is in the early stages of production, as Charlie Rose and Gayle King may sign on to revamp the failing program “The Early Show.” During a block of daytime talk shows, CBS is interested in pursuing a hard-hitting news show to counter program. An announcement is expected anytime for the future of the two-hour program [28].

The CW Network has had a great season for CBS Corp., as the three new shows this season (“Reign“, “The Originals“, “The Tomorrow People“) were all picked up to finish their seasons in May. Nielsen says that ratings for the CW are up 9% from last year, averaging around 2 Million viewers. While the network’s target audience is a younger demographic, the 18-49 Demo is up 11% this year for the CW [29].

Courtesy of Youtube [30]

This past week, CBS became the first network of the season to sweep four straight nights of viewers in the 18-49 demo, as well as total viewers, from Tuesday to Friday [31].

CBS Fall Schedule:

Courtesy of The Wire [32]

Sources

[1] CBS Corporation Logo

[2] William Paley Obituary NY Times

[3] Dominick, Joseph R., Fritz Messere, Barry L. Sherman, and Joseph R. Dominick.Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media. New York: McGraw-Hill, 2012. Print.

[4]CBS Company Portfolio

[5] Ibid.

[6] CBS Company Portfolio

[7] Ibid.

[8] Reuters CBS Portfolio

[9] Wall Street Journal

[10] CBS Corporation Investor Profiles

[11] CBS Company Portfolio

[12] TV By The Numbers – Ratings CBS

[13] The Wire – CBS Demo

[14] TV By The Numbers – CBS 18-49 Demo

[15] CBS Company Portfolio