CBS Corporation

By Gabrielle Sferra

Courtesy of CBS Corporation [1]

CBS Headquarters

51 W. 52nd Street
New York, NY 10019-6188


CBS Corporation is a major media conglomerate founded by William S. Paley in 1928. While the company originated in radio broadcasting, television broadcasting soon became CBS’s area of success. Historically, programs such as “I Love Lucy”, “Gunsmoke“, and     “All in the Family” catapulted CBS into profitable success [2]. In 1995, Westinghouse Broadcast bought CBS and sold it again in 2000. Viacom and CBS Corporation were considered a unit since 1970, but in 2006, the company split into two and CBS Corporation became what it is today [3].


Sumner M. Redstone

Courtesy of CBS Corp.

Courtesy of CBS [5]

Mr. Redstone is the CBS’s Executive Chairman of the Board, as well as Viacom’s. His role as executive chairman resulted from the split of the two companies in 2006.  He is the leading shareholder in both companies. [4]

Leslie Moonves

Courtesy Of CBS

Courtesy Of CBS [7]

Mr. Moonves is the President and Chief Executive Officer of CBS Corporation. He is responsible for all of the corporations holdings. He has held this position since the Viacom/CBS split in 2006. He has pushed the company to new limits, and brought the network and its various programs to more than 100 countries. [6]


Courtesy of Reuters

Courtesy of Reuters [8]

CBS Corporation is a publicly traded company in NYSE exchange. The current value of share is $58.89. This past year, the stock price has steadily increased. Starting the year at a much smaller exchange rate ($37.98), each quarter has produced more profit than the previous [9]. This past quarter, the company has earned $3.6 Billion, which is an increase of 3% from last quarter [10].

Company Holdings

Courtesy of CBS Corp.

Courtesy of CBS Corp. [15]

CBS Corporation is responsible for many different stations, including, but not limited to, CBS Television, CBS News, The CW, Showtime, and The Smithsonian Channel. [11] CBS is consistently the number one station on broadcast television in total viewers. However, does not lead in viewers in the ideal 18-49 demographic [12]. CBS Television is definitely geared to a much older demographic. In recent years, with the introduction of programs such as “2 Broke Girls” and “Hawaii Five-0“, the network has been trying to breach this gap. However, their popular programs are also watched by the desired 18-49 demographic, contrary to popular belief [13] [14].

Successful Programs

The Big Bang Theory 

Courtesy of Chicagonerds

Courtesy of [21]

“The Big Bang Theory” is CBS Corporation’s number one comedy, consistently bringing in viewers every week [16]. The show premiered in September 2007. Syndication rights were bought by TBS and is currently the number one syndicated program, both off-network and first-run syndication [17]. Each episode costs TBS around $2 Million to air [18]. Before the show aired this September, three of the lead actors (Cuoco, Galecki, & Parsons) were bargaining for higher salaries, as they currently make $350,000 an episode. The negotiations have not begun yet, however [19]. Finally, the show appeals to many advertisors, as it is popular both within and outside of the 18-49 money demographic. Each 30 second spot costs aprox.  $326,260, the second highest rate for primetime television, behind NFL Primetime Games [20].

How I Met Your Mother

Courtesy of TV Listings [24]

The popular series “How I Met Your Mother” will conclude this year in its ninth season. Syndication of the popular show began in 2008 with Lifetime Network. FX picked up syndication rights as well in 2011. The non-exclusive deal allows both networks to air the program. To air an episode, it costs $725,000 [22].

With the show concluding in May, CBS has just announced a spin-off called “How I Met Your Dad”, which will focus on the feminine version of the “How I Met Your Mother” story [23].

Fall Season 

CBS introduced six new shows this season, including the new primetime hit The Crazy Ones, starring Robin Williams, and The Millers, starring Will Arnett. Other series, such as Hostages starring Toni Collette, and Mom, starring Anna Faris, have not pulled in high ratings. All of the new CBS shows, unfortunately, have been dropping audience numbers week-to-week [25].


Courtesy of [27]

CBS Corporation recently worked out a deal with Netflix to air the first four seasons of the hit show “Dexter“, in order to entice people to buy subscriptions to their network Showtime. The four seasons will be available until January 1, 2014, when they will be replaced by the next four season [26].

Another news program is in the early stages of production, as Charlie Rose and Gayle King may sign on to revamp the failing program “The Early Show.” During a block of daytime talk shows, CBS is interested in pursuing a hard-hitting news show to counter program. An announcement is expected anytime for the future of the two-hour program [28].

The CW Network has had a great season for CBS Corp., as the three new shows this season (“Reign“, “The Originals“, “The Tomorrow People“) were all picked up to finish  their seasons in May. Nielsen says that ratings for the CW are up 9% from last year, averaging around 2 Million viewers. While the network’s target audience is a younger demographic, the 18-49 Demo is up 11% this year for the CW [29].

Courtesy of Youtube

Courtesy of Youtube [30]

This past week, CBS became the first network of the season to sweep four straight nights of viewers in the 18-49 demo, as well as total viewers, from Tuesday to Friday [31].

CBS Fall Schedule: 

Courtesy of The Wire

Courtesy of The Wire [32]


[1] CBS Corporation Logo

[2] William Paley Obituary NY Times

[3] Dominick, Joseph R., Fritz Messere, Barry L. Sherman, and Joseph R. Dominick.Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media. New York: McGraw-Hill, 2012. Print.

[4]CBS Company Portfolio

[5] Ibid.

[6] CBS Company Portfolio 

[7] Ibid. 

[8] Reuters CBS Portfolio

[9] Wall Street Journal 

[10] CBS Corporation Investor Profiles

[11] CBS Company Portfolio

[12] TV By The Numbers – Ratings CBS

[13] The Wire – CBS Demo

[14] TV By The Numbers – CBS 18-49 Demo

[15] CBS Company Portfolio

[16] TV By The Numbers – Big Bang Theory 

[17] TV Media Insights – Syndication 

[18] Deadline – Syndication of Big Bang Theory

[19] Hollywood Reporter – Big Bang Theory Pay Raise 

[20] AD Week – Big Bang Theory Advertisement Rates

[21] Chicago Nerds – Big Bang Theory Picture

[22] TV By The Numbers – November 18th Ratings

[23] Deadline – How I Met Your Mother Syndication

[24] Yahoo News – HIMYM Spinoff

[25] Zap2it – HIMYM Picture

[26] TV By The Numbers – Netflix & Dexter Deal

[27] Fansided- Dexter Picture

[28] NY Times – CBS’ The Early Show Revamp

[29] Variety – The CWTV

[29] Youtube CW Sizzle Preview

[30] Variety – The CWTV & CBS

[31] The Wire – CBS Fall Schedule

[32] Columbia Journalism Review

CBS Corp.

Marcia Gillespie

CBS Headquarters
51 W. 52nd Street
New York, NY 10019-6188

Key Executives: [1]

Sumner M. Redstone: Executive Chairman

Sumner M. Redstone

Picture courtesy of CBS Corporation Website


Redstone currently serves as the chairman of both CBS Corporation and Viacom. He became the chairman of Viacom in June of 1987 and became the executive chairman of Viacom in January of 1996. In January of 2006 Viacom separated into tow publicly traded companies. After this split Redstone became the executive chairman in both companies and currently is the controlling shareholder of both companies.

Leslie Moonves: President, Cheif Executive Officer


Picture courtesy of CBS Corporation Website

After serving as the president of Warner Bros. Television, Moonves made the transition to CBS in 1995. After starting shows like “Everybody Loves Raymond” and “CSI: Crime Scene Investigation” Moonves and his team brought CBS out of the bottom of the ratings and was promoted to president and CEO of CBS Television in 1998. Currently Moonves oversees  all of the aspects of the company including all of the television networks in affiliation with CBS.

Anthony G. Ambrosio: Executive Vice President, Human Resources and Administraion

Courtesy of CBS Corporation Webstie

Picture Courtesy of CBS Corporation Webstie

Ambrosio joined the CBS team in March of 1985 and got promoted to his current position in May of 2000. He is in charge of all Human Resources functions for the company.


Picture Courtesy of CBS Corporation Webstie

Joseph Ianniello: Executive Vice President and Chief financial Officer

Getting promoted from Deputy Chief Financial Officer in 2008 Ianniello oversees all of the financial operations that happen with the CBS Corporation.

The CBS Company

(Picture courtesy of CBS Corporation Website)

Picture courtesy of CBS Corporation Website

CBS Television Network: [2]

(Picture courtesy of CBS Corporation Website)

Picture courtesy of CBS Corporation Website

Established in 1928, CBS television network has over 200 tv stations and affiliates. Their programming includes CBS entertainment, CBS news and CBS sports. They started when founder william Paley bought 16 independent radio stations. Paley called this new company the Columbia Broadcast System. The CBS Television Netwok ranges from entertainment to news to sports. Today the CBS Television Network has the #1 scripted drama (NCIS), the #1 sitcom (Two and a Half Men), the #1 newsmagazine (60 Minutes), and the #1 daytime drama (The Young and the Restless).

CBS Television Stations: [3]

(Picture courtesy of CBS Corporation Website)

Picture courtesy of CBS Corporation Website

With 29 owned-and-operated stations, CBS Television Stations reach all over the United States. 16 of these stations are part of the CBS Television Network, eight of the stations are affiliates of The CW Network, three are independent stations, and the remaining two stations are MyNetwork TV affiliates.

CBS Television Studios: [4]

Screen shot 2013-04-06 at 2.22.44 PM

Picture courtesy of CBS Corporation Website

As one of the leading suppliers of primetime network programming in the television industry, CBS Television Studios produces the #1 and #2 scripted series, as well as six of the top ten most watched scripted series. The shows have earned them many Emmys over the years.

CBS Entertainment: [5]

(Picture courtesy of CBS Corporation Website)

Picture courtesy of CBS Corporation Website

CBS Entertainment acquires and develops entertainment programming. This includes primetime comedy and dramas, television movies and miniseries, reality shows, theatrical films, children’s programs, games shows, daytime dramas, and late-night programs.


CBS News: [6]

(Picture courtesy of CBS Corporation Website)

Picture courtesy of CBS Corporation Website

This devision if focused on news and information. CBS News is a 24 hours a day, seven days a week programming. They have interviews, reporting, investigations, analysis and breaking news to keep their viewer up to date on things happening in their communities and in the world.

CBS Sports: [7]

(Picture courtesy of CBS Corporation Website)

Picture courtesy of CBS Corporation Website

Covering sports year round, CBS sports attracts all sports fans. They broadcast the NFL, college basketball (including the highly watched NCAA Division I Men’s Basketball Championship , golf (including The Masters and PGA Championship), college football, tennis, track and field, auto racing and gymnastics. On the CBS Sports Network has 24 hour sports programing.


Finances [8]

2012 Full year Results:                                                                                                Revenue: $14.09 Billion                                                                                                Adjusted OIBDA: $3.49 Billion                                                                                   Operating Income: $2.98 Billion                                                                                  Adjusted diluted earnings per share from continuing operations: $2.55                        Diluted earnings per share from continuing operations: $2.48

CBS revenues increased 3% from $13.64 billion in 2011 to $14.09 billion 2012.

Courtesy of the CBS 2012 Earnings Release

Courtesy of the CBS 2012 Earnings Release

CBS Stock Information:

Courtesy of CBS Corporation Website

Courtesy of CBS Corporation Website

What is Happening Now?

TV Guide Network and [9]

It was announced on March 26, 2013 that CBS purchased 50% stake in TV Guide Network and The other 50% is owned by Lionsgate. The TV Guide Network is a netwok focused on entertainment that reaches over 80 million homes. Leslie Moonves, the President and Chief Executive Officer of the CBS Corporation is excited for the deal, “Lionsgate, led by my friend Jon Feltheimer, is a forward-thinking content company and a great partner for us here.  We’re excited to bring CBS’s programming and production assets to the venture, and work with Lionsgate to rebrand and grow a channel that will be increasingly valuable to our carriage partners.” CBS plans to capitalize on this purchase by using its content brands and to gain access to the highly distributed basic cable network of the TV Guide Network.

Amazon Prime and CBS Expansion: [10]

It was announced on February 13, 2013 that and CBS Corporation were to expand their content licensing agreement. This new agreement allows Amazon Prime members to watch more CBS and SHOWTIME programming online at no extra charge. This agreement allows series to be streamed on Amazon Prime for the first time. Some shows that are now available to stream through this agreement are America’s Next Top Model, Jericho, Everybody Loves Raymond, Undercover Boss, Medium, Star Trek, and I Love Lucy. 

CBS and Grey Television [11]

On March 19, 2013 CBS announced that they had signed an affiliation agreement with Gray Television. Their hope for this new affiliation agreement is to increase CBS’s servies to their viewers in central Nebraska. They will be adding an over-the-air, on cable and satellite television station, KNPL. They hope to launch the station on Sunday, September 1, 2013.