Dreamworks Animation

by Emma Sauerwein

DreamWorks Animation SKG

1000 Flower Street, Glendale, California 91201

Phone: 818-695-5000 Website: www.dreamworksanimation.com


DreamWorks Animation SKG is a publicly traded, American animation studio, producing computer generated animated feature films, television series and live entertainment properties. Appealing to a demographically as well as geographically widespread audience, DreamWorks Animation is able to garner success year after year.

DreamWorks SKG was founded in 1994 by three entertainment giants, Steven Spielberg, David Geffen and Jeffrey Katzenberg. DreamWorks was able to begin creating its computer generated films in 1995 with the film, Antz, after signing a co-production deal with Pacific Data Images [3]. In 2000, DreamWorks gave animation its own business division which would regularly produce animated features. It wasn’t until October of 2004 that DreamWorks Animation SKG was spun off as its own publicly traded company, headed by Jeffrey Katzenberg [1]. Since its founding in 2004, DreamWorks Animation SKG has released 24 films, 15 of which are included in the 50 highest grossing animated features of all time [2]. The animation studio works primarily out of its original campus in Glendale, California.

Key Executives

  • Jeffrey Katzenberg, Chief Executive Officer and Director

  • Lew Coleman, Chief Financial Officer and President
  • Ann Daly, Chief Operating Officer
  • Anne Globe, Chief Marketing Officer
  • Heather O’Connor, Chief Accounting Officer [17]

DreamWorks Animation in the News

  • DreamWorks Animation released its latest CG animated film, Rise of the Guardians, November 21, 2012. Despite heavy advertising and high hopes of an estimated $55 million opening weekend, the film only brought in $32.6 million [8]. Unfortunately analysts are calling it one of the company’s most disappointing releases and the numbers are further reflected in the 5% decrease in stock, 94 cents to $17.11 [8]. This is news comes as a surprise due to the seasonal characters reflecting the time of year as well as a lack of competition on opening weekend. Janney Montgomery Scott financial analyst, Tony Wible, predicted the $55 million in revenue as well as a $39 million profit estimate. However, if the film continues in its slump internationally, DreamWorks Animation could be looking at a $15 million loss.

  • DreamWorks Animation announced in August its plans to develop a $3.1 billion cultural and entertainment district in Shanghai with its partners in China. This endeavor will be named The Dream Center and will contain many shops, reaturants and theaters upon its expected completion in 2016 [5]. The Chinese government is encouraging projects aimed at the metropolis’ middle class in order to aid the nation’s media industries. This six block district will also include Oriental DreamWorks, a new joint venture studio formed with Chinese partners, China Media Capital, the Shanghai Media Group and Shanghai Alliance. The theme will be Kung Fu Panda as the film’s third installment will be filmed and produced in Shanghai [5].





  • This summer, July 2012, DreamWorks Animation CEO, Jeffrey Katzenberg announced the creation of an indoor theme park at American Dream at the Meadowlands, NJ based around the characters of famous DreamWorks Animation films [12]. “We look forward to working with Triple Five Worldwide to incorporate DreamWorks Animation characters, storytelling and technology into a unique and innovative family entertainment experience at the venue,” says Katzenberg. The theme park aims to include a water park, themed rides, ice skating rink, indoor ski park, restaurants as well as 1.7 million square feet of retail space.
  • Also at the end of the summer, DreamWorks Animation reported that it had entered into an agreement to acquire Classic Media, which owns some of the best known and enduring franchises for $155 million [11]. The deal was made with Boomerang Media Holdings LLC. Classic Media has a vast portfolio of intellectual property including 450 titles and 6,100 episodes of programming. Some of these esteemed titles include, Casper the Friendly Ghost, Lassie, Where’s Waldo and Rocky and BullwinkleThe thousands of works from Classic Media will contribute characters and stories to the family friendly entertainment giant of DreamWorks Animation SKG. The company formerly known as Classic Media has been renamed to DreamWorks Classics [11].


  • Since 2009, DreamWorks Animation has committed to producing all future feature films in the 3D format [9]. This transformation involved a great deal of restructuring as well as educating from within the company. The CG animation process completely changed from its standard form of 2D. 3D has become more popular over the years as big name companies create 3D televisions and fellow studios commit to the 3D promise. CEO, Jeffrey Katzenberg, worked with exhibitors to get more compatible screens as well as with technology giant, Samsung, as a partner on the 3D launch [10]. In the first Samsung model, the “3D Kit” included a copy of DreamWorks Animation’s Monsters vs. Aliens.

  • In a forum hosted by USA Today at the S.I. Newhouse School of Public Communications of Syracuse University, Katzenberg discussed the future of filmmaking technology. “3D is the greatest advancement in film history since the advancement of color in the ’30s.” When asked about the future of the growing technological process Katzenberg made it evident that while he has complete confidence in 3D, he also knows that it will take time before we see progress. “The transition from black and white to color took 20 years, the transition to sound took 8 years, I think we’ve only begun to see the effects.”
  • On November 8, 2012, DreamWorks Animation released the latest of its collection of mobile and tablet apps in conjunction with leading smartphone games publisher, PikPok. The newest game is in relation to the recently released Rise of the Guardians. Dash n Drop is available for $0.99 at the iTunes App Store as well as Google Play for iPhone, iPad, iPod touch and Android [18]. The launch trailer for this app can be found at: Dash n Drop Launch Trailer.


  • Due to Hurricane Sandy which hit much of the east coast at the end of October 2012, DreamWorks Animation had to postpone its quarterly results announcement until Thursday, November 1st [6]. The company’s third quarter ending September 30, 2012 resulted in a total revenue of $186.3 million and a net income of $24.4 million. This was a significant increase compared to third quarter of 2011 which garnered $160.8 million in revenue and a net income of $19.7 million [13]. The company’s success can be attributed to the international box office success of Madagascar 3: Europe’s Most Wantedwhich is now the fifth highest grossing film globally of the year.
Upcoming Releases
  • The next DreamWorks Animation film following Rise of the Guardians is an animated feature called The CroodsSet to release on March 22, 2013, the directors are the team of Kirk DeMicco and Chris Sanders [16]. This will be the first DreamWorks Animation film distributed by 20th Century Fox as opposed to Paramount, as the

    company signed a five year distribution agreement in August 2012 [14]. The film is set in the prehistoric era and stars famous actors such as Emma Stone, Nicolas Cage and Ryan Reynolds.

    Trailer: http://www.youtube.com/watch?v=xJ4QJCjvN8c

  •  As Chief Marketing Officer, Anne Globe, discussed at a question-answer forum at Syracuse University, all DreamWorks Animation films take four years to produce and therefore the slate has been announced through 2016. A film slated for 2013 titled, Turbowill be released on July 19. This will be the 27th installment in the DreamWorks Animation collection, directed by David Soren and starring voice actors of Ryan Reynolds, Paul Giamatti, Bill Hader and Maya Rudolph [15]Turbo is a story about a garden snail that has an impossible dream of becoming the fastest snail in the world.

DreamWorks Animation

by Ian Tecklin

DreamWorks Animation SKG

1000 Flower Street, Glendale, California 91201
(818)-695-5000 | http://www.dreamworksanimation.com/


DreamWorks Animation SKG is a publicly traded animation studio that produces animated feature films, television series, and live entertainment. The company strives to produce two or three animated feature films a year that offer its audiences original stories and high-quality visual imagery, with the hope of capturing the imaginations of its audiences.


Brief History
DreamWorks SKG was founded in 1994 by Steven Spielberg, Jeffery Katzenberg, and David Geffen. After signing a co-production deal with Pacific Data Images (PDI) in 1995, the studio went on to release its first film, Antz, in 1998. In 2000, DreamWorks SKG launched a new
Jeffrey Katzenberg, Steven Spielberg, and David Geffendivision, DreamWorks Animation, with the intention of producing two types of animated feature films: stop-motion and CG. In 2004, after a series of highly successful computer-animated films, including Shrek, Shrek 2, and Shark Tale, the company stopped producing stop-motion, hand-drawn films, and instead focused on releasing only CG animated films. Most importantly, it was in late 2004 that the division separated and became a publicly traded company named DreamWorks Animation SKG, Inc. (NASDAQ: DWA), headed by Jeffrey Katzenberg. Subsequently, in 2006, DreamWorks Animation entered into a distribution agreement with Paramount Pictures, which will last until the end of 2012. Since its inception in 2004, DreamWorks Animation has released 25 animated feature films, all of which have an average gross of over $400 million, and a combined gross of over $10 billion worldwide. [1]


Key Executives
Jeffrey Katzenberg, Chief Executive Office and Director
Lew Coleman, President and Chief Financial Officer
Ann Daly, Chief Operating Officer
Anne Globe, Chief Marketing Officer
Heather O’Connor, Chief Accounting Officer
Andrew Chang, General Counsel and Corporate Secretary
Rich Sullivan, Head of Corporate Finance
Daniel Satterthwaite, Head of Human Resources


Major Competition
Pixar Animation Studios – http://www.pixar.com/
Blue Sky Studios – http://blueskystudios.com/
Walt Disney Animation Studios – http://www.disneyanimation.com/
Sony Pictures Animation – http://www.sonypicturesanimation.com/


For all of 2011, DreamWorks Animation SKG had a revenue of $706 million, net income of $110 million, total assets of $1.779 billion, and total equity of $1.357 billion [2]. More recently, DreamWorks Animation released its third quarter 2012 financial results on November 1, 2012. For the quarter, the company reported total revenue of $186.3 million and net income of $24.4 million, which is up from 2011’s third quarter results, which listed a revenue of $160.8 million and net income of $19.7 million [3]. The improvement in this quarter’s results are primarily due to the box office success of Madagascar 3: Europe’s Most Wanted, which grossed over $740 million at the worldwide box office.


Recent News
July 23, 2012
DreamWorks Animation SKG announces its acquisition of Classic Media for $155 million cash. Classic Media is an animation studio and production company that has the rights to classic properties including Casper the Friendly Ghost, Rocky & Bullwinkle, Lassie, The Lone Ranger, George of the Jungle, and Where’s Waldo. With this acquisition, DreamWorks Animation can now implement Classic Media’s large and diverse library of characters across its array of businesses, including feature films, television series, live entertainment, consumer products, and theme parks. Classic Media will become a division of DreamWorks Animation SKG, and will be renamed DreamWorks Classics. For the full article, click here [4].


August 7, 2012
DreamWorks Animation SKG announces its plans to develop an entertainment district in Shanghai, China. The district will be called The Dream Center, and will cost an estimated $3.1 billion to construct. Within the district will be theaters, restaurants, shops, performance halls, and an entertainment area. The Dream Center is beneficial for both China and the United States. For China, it strengthens the country’s media industries and can have a positive effect on the economy. For the United States, it can increase revenue for American films and products, and target a growing Chinese population. In addition to promoting DreamWorks Animation properties, The Dream Center will also be home to Oriental DreamWorks, a $350 million animation studio, where only animated films for China will be produced. The Dream Center is expected to be completed in 2016. For the full article, click here [5].


August 20, 2012
DreamWorks Animation leaves Paramount Pictures and has hired 20th Century Fox as its distributor. Since its inception in 2004, DreamWorks Animation has been in a distribution agreement with Paramount, until the agreement’s scheduled termination in 2012. Since DreamWorks Animation does not have the resources to market and release its films on a global basis, it needs the help of a large studio. According to the report, Fox will receive an 8 percent fee for handling theatrical, DVD, and international distribution. The decision to enter into a distribution agreement with 20th Century Fox is surprising given the fact that Fox already has a successful animation studio called Blue Sky Studios, which has produced such hits as Rio and the Ice Age franchise. For the full article, click here [6].


September 9, 2012
DreamWorks Animation releases its film schedule, which includes a slate of 12 films through 2016. The titles of the films are The Croods, Turbo, Mr. Peabody & Sherman, Me And My Shadow, How to Train Your Dragon 2, Happy Smekday!, The Penguins of Madagascar, Trolls (working title), B.O.O.: Bureau of Otherworldly Operations, Mumbai Musical (working title), Kung Fu Panda 3, and How to Train Your Dragon 3. DreamWorks Animation typically releases two to three films a year, however, with the new schedule, the company will release three to four films a year, an ambitious increase. For the full article, click here [7].


October 17, 2012
DreamWorks Animation SKG CEO, Co-Founder and Director Jeffrey Katzenberg visits the S.I. Newhouse School of Public Communications at Syracuse University. Mr. Katzenberg came to Newhouse as part of the USA TODAY CEO Forum, moderated by USA TODAY’s Mike Snider. During the event, Mr. Katzenberg discussed stories from throughout his career, talked about the current state of the entertainment industry and where it is heading, and offered advice on careers in the entertainment industry. For a full recap of the event, click here [8].


November 1, 2012
DreamWorks Animation SKG releases its Q3 financial results. According to the report, total revenue was $186.3 million and net income was $24.4 million (up from 2011 Q3 revenue of $160.8 million and net income of $19.7 million). In the quarter, regarding feature films, Madagascar 3: Europe’s Most Wanted contributed approximately $47.1 million of revenue, Puss In Boots contributed $44.8 million of revenue, Kung Fu Panda 2 contributed $9.0 million, and Megamind contributed $0.7 million. For a summary of the third quarter financial report, click here [9].


November 21, 2012
DreamWorks Animation releases Rise of the Guardiansa film about notable childhood figures (Santa Claus, Jack Frost, Easter Bunny, Tooth Fairy, and Sandman), who team up to fight and stop the Boogey Man from hurting children. The film debut to a disappointing $32.3 million over the five-day Thanksgiving weekend. In fact, the opening is the lowest for a DreamWorks Animation film since 2003’s Sinbad: Legend of the Seven Seas. The film cost an estimated $145 million to produce. Though Rise of the Guardians will not be a success at the box office, DreamWorks Animation’s next three films are all original stories, and given the company’s track record with original tales, the films should do well. For the full box office report, click here [10]. 
Upcoming Events
The Croods – March 22, 2013. To view the trailer, click here.
Turbo – July 19, 2013. To view the poster, click here.
Mr. Peabody & Sherman – November 1, 2013. To view the first-look image, click here.


[1] Box Office Mojo http://www.boxofficemojo.com/franchises/chart/?id=dwanimation.htm
[2] DreamWorks Animation SKG, Inc.                                                                             http://files.shareholder.com/downloads/DWA/2039658139x0x563198/3224AB5D-241A-400B-BF77-702A544925C1/DWA_2011_Annual_Report.pdf
[3] DreamWorks Animation SKG, Inc. http://ir.dreamworksanimation.com/releasedetail.cfm?ReleaseID=718066 
[4] Eriq Gardner http://www.hollywoodreporter.com/news/dreamworks-animation-classic-media-acquisition-155-million-353014
[5] David Barboza and Brooks Barnes http://www.nytimes.com/2012/08/08/business/global/08iht-park08.html?_r=0
[6] Brooks Barnes  http://mediadecoder.blogs.nytimes.com/2012/08/20/dreamworks-animation-leaves-paramount-for-20th-century-fox-as-distributor/
[7] Nikki Finke http://www.deadline.com/2012/09/dreamworks-animations-release-schedule/
[8] Mike Snider http://www.usatoday.com/story/tech/2012/10/22/ceo-forum-dreamworks-jeffrey-katzenberg/1646191/
[9] DreamWorks Animation SKG, Inc. http://ir.dreamworksanimation.com/releases.cfm
[10] Box Office Mojo http://www.boxofficemojo.com/news/?id=3574&p=.htm