Rdio

Posted on December 1, 2014 by mrondra

Rdio logo. Photo courtesy of Rdio.

Contact Information [1]
Phone: (415) 763-7211
62 First Street, Suit 500
San Francisco, CA 94105
www.rdio.com

History

Rdio is an online music streaming service based in San Francisco [2]. It was founded in 2010 by Skype co-creator Janus Friis and began entirely as a subscription based music service [2]. While Rdio has been lauded for its design within the technology community, the company has experienced a slower take off the ground [2]. Rdio attempted to become a more holistic entertainment service through its launch of Vdio, a video service, in April of 2013 [2]. However the project was unsuccessful and discontinued just eight months later. Following a series of layoffs, Rdio announced on December 3rd of 2013 that Anthony Bay would be appointed as CEO [3]. Bay was previously global head of video at Amazon [3].

Key Executives [1]

Janus Friis, founder of Rdio. Photo courtesy of Forbes.com

Anthony Bay, Chief Executive Officer of Rdio. Photo courtesy of Patrick T. Fallon.

Carter Adamson, Chief Operating Officer. Photo courtesy of Lien Multimedia

Drew Larner, Vice Chairman and Strategic Advisor. Photo courtesy of fastcocreate.com

Scott Bagby, President of International. Photo courtesy of The Music Void.

Financials

On February 3rd of 2011 Rdio released it had raised $17.5 million worth of funds with a list of investors including Friis, Mangrove Capital Partners, and Skype [4]. Rdio’s biggest deal to date struck on September 16, 2013 when it announced a partnership with Cumulus Media, the second largest radio operator in the US [5]. In exchange for granting Cumulus an estimated 15% equity stake in Pulser Media, Rdio’s parent company, Cumulus will provide Rdio with programming and promotional services valued at $75 million over five years [6]. Although this deal was a trade and brought in no cash for either Rdio or Cumulus, it allowed Rdio the capability to offer a “fermium” subscription model [7]. Cumulus’ sale agents will sell commercial spots and share the ad revenue [7]. Rdio has yet to reveal its subscription numbers, however Spotifiy, its greatest rival, currently has 24 million users with 6 million paying [6].

Current News

Subscription Switch-Ups
Rdio proved it could adapt to the music streaming landscape after announcing it would offer a free subscription model for users through ad-supported stations this year [7]. It is essentially an Internet radio experience although Rdio still offers its paid subscription options, Web and Unlimited. This coincides with the hope that a freemium model will serve as a gateway for users to sign up for a paying subscription. Web allows full access to computers for $4.99 per month while Unlimited extends to all devices for $9.99 per month [8]. While Rdio has offered family plans since 2011, earlier this month the streaming service prices were lowered to $5 for each additional family member included on the plan (which levels its family plan price with Spotify) [8]. A family of two costs $14.99 per month with $5 for each additional person however if a family is bigger than five, users must pay the full monthly price of $9.99 for any additional members [8].

Taylor Swift Streaming Debacle

Taylor Swift’s music remains on Rdio despite her Spotify withdrawal. Photo courtesy of Rdio.

Taylor Swift made headlines last month when she pulled all her music from Spotify as she feels they do not fairly compensate music creators and is uncomfortable with the business model [9]. This has brought about questions for the future of music streaming with regard to whether other big name artists will follow suit in pulling their music. Bay has been speaking out in support of Swift and all artist’s choice in how their music is distributed [10]. Due to Swift’s fall out with Spotify, Rdio has been drawing attention to the fact that users still have access to her full catalog of music (with the exception of her most recent album, 1989) through both Rdio’s ad-supported Internet radio and paid subscriptions [10]. Additionally, Rdio currently has 30 million tracks in its library–10 million more than Spotify [11].

Toronto Film Festival Partnership [12]

Ellie Goulding during a Rdio sponsored performance. Photo courtesy of ET Canada.

This past September Rdio was the official music partner for the Toronto International Film Festival. Rdio had a “music hub” at the event with giveaways, listening stations, as well as live music. In fact, Rdio sponsored a free Ellie Goulding concert at Massey Hall. Attendees just needed to visit the “Rdio House” to receive tickets where they could browse through Rdio products and plug into listening stations to listen and browse through Rdio’s library of music. Bay explained the partnership with Toronto was a marketing opportunity to strengthen their presence in Canada.

Roku Launches Rdio App [13]
In August of 2014 Rdio announced plans to launch a new app on Roku. Rdio has been investing heavily in promotion, such as having a Rdio app featured on Roku’s television remote controls. With this, Rdio joins the ranks of just three other services (Netflix, Amazon, Vudu) who have been allotted a remote control button. As a result of this deal, Rdio can now be accessed through three avenues of television: Roku, Chromecast, and Apple TV.

Future Plans

Audio Upgrade [14]
On October 16th Rdio announced its plans to upgrade their entire music catalog to AAC audio files, which is a higher sound quality than MP3. This ushers in a new period for Rdio where users can choose which sound quality they prefer listening to on all devices. Paying users even have the ability to decide which sound quality they want for downloaded songs during offline listening. Rdio also expects that changing from MP3 streaming to 64 AAC streaming could reduce data consumption by a third. This is also welcome news for musicians such as Grateful Dead band member Bob Weir, who worries that poor audio quality during streaming impedes upon the listening experience . Therefore Weir has granted Rdio an exclusive selection of tracks from TRI Studios to support the company’s move in raising the bar of audio quality.

Global Expansion

Rdio acquisition of 9 new territories brings its reach to 60 countries

Rdio acquisition of 9 new territories brings its total reach to 60 countries. Photo courtesy of Rdio.

Rdio announced in May of 2014 that it would be available in nine additional countries throughout Europe and Asia, bringing its total reach to 60 countries [15]. There are five Mediterranean and Eastern European countries that Rdio will now be able to reach totaling 25 million people in Greece, Cyprus, Croatia, Slovakia, and Slovenia [15]. Asia has remained a relatively untapped market for Rdio although its services have been available in Malaysia and Hong Kong for just over a year [15]. 400 million people reside in the Asian countries Rdio is currently working toward expanding–Indonesia, the Philippines, Thailand, and Singapore [15]. While all five of the European territories have been classified as “high income”, Singapore remains the only Asian country that is also categorized within this higher income bracket. In an effort to further push its international reach, this March Rdio acquired Indian streaming service Dhingana with plans to relaunch it later this year [15]. At the time of the purchase, Dhingana had 9 million monthly active users [16]. It was also projected that India will become the largest purchaser of smartphones after China in 2014, an estimated 92% of which will be new users [16]. These are promising statistics considering over 75% of Dhingana users access the streaming service through their mobile devices [15].

Sources

[1] Company Overview of Rdio, Inc. investing.businessweek.com Retrieved: 28 Nov 2014

[2] CEO: Rdio’s problem? Not enough people use Rdio cnet.com Retrieved: 24 Nov 2014

[3] Rdio Names Former Amazon Exec Anthony Bay Its New CEO techcrunch.com Retrieved: 24 Nov 2014

[4] Rdio secures USD 17.5 mln in financing round telecompaper.com Retrieved: 13 Nov 2014

[5] Internet Radio Business with Free Listening Update billboard.com Retrieved: 24 Nov 2014

[6] Music Service Rdio in Deal With Cumulus nytimes.com Retrieved: 13 Nov 2014

[7] Rdio to Expand Its Offerings as Cumulus Partnership Heats Up This Summer billboard.com Retrieved: 13 Nov 2014

[8] Rdio Follows Spotify, Drops Family Plan Pricing pcmag.com Retrieved: 28 Nov 2014

[9] Here’s Why Taylor Swift Pulled Her Music From Spotify time.com Retrieved: 9 Nov 2014

[10] Rdio on Taylor Swift’s Spotify block: “This is art. It’s the artist’s choice” theguardian.com Retrieved: 13 Nov 2014

[11] Spotify and Rdio square off calgaryherald.com Retrieved: 30 Nov 2014

[12] Rdio Partner With Toronto Film Festival billboard.com Retrieved: 28 Oct 2014

[13] Rdio is getting ready to launch a completely revamped Roku app gigaom.com Retrieved: 24 Nov 2014

[14] Rdio upgrades the audio quality of its entire music library venturebeat.com Retreived: 28 Nov 2014

[15] Rdio Now Playing In Nine More European & Asian Countries billboard.com Retrieved: 15 Oct 2014

[16] Smartphone explosion in 2014 will see ownership in India pass US theguardian.com Retrieved: 15 Oct 2014

Rdio

Posted on March 15, 2014 by Karly Brecher

By Karly Brecher

Rdio, Inc.
1550 Bryant Street
San Francisco, CA 94103

Phone: 415-763-7211
Website: Rdio.com

Company Overview

Rdio is a privately-owned online music streaming service. Skype founders, Janus Friis and Niklas Zennström launched the company in 2010. Rdio is now available in over 35 countries. The service is ad-supported but users can opt for an ad-less subscription for $9.99 per month. Rdio can be accessed via the internet, desktop client, mobile app, and some in-home entertainment services (ex: Roku, Sonos.) [1] [2]

Key Executives [3]

Anthony Bay, Chief Operating Officer

Niklas Zennström, Founder

Janus Friis, Founder

Scott Bagby, Head of Strategic and International Partnerships

Finances

Rdio is a privately owned company and does not disclose their financial information online. Assumptions about the company’s financial well-being can be concluded from news published online. Rdio laid off approximately 35 employees (1/3 of the staff) this past November. A spokesperson for the company said the offs were in order to create a more efficient cost structure and to promote a sustainable business model. This insinuated that Rdio’s finances were weak. However, in March of 2014, Spotify acquired Dhingana, an India-based music streaming service for an undisclosed amount. This indicates that Rdio is trying to expand and must be doing better financially. [4] [5]

Competitors

Paying subscribers of top streaming services. Image courtesy of Digital Music News.

Rdio is not the only streaming service fighting for domination in the United States, in fact, their market share is very small compared to competitors (but, their numbers are still growing.) Rdio has many domestic and international competitors. The graph to the left shows the number of paying users for a variety of streaming services. Rdio has less than one million paying subscribers, however, this does not include “freemium” users. These numbers can far surpass the amount of paying subscribers. Rdio’s data is not public but for a comparison, Spotify has over 6 million paying users (as of November 2013) and over 24 million total users. The “freemium” accounts are ad-supported and subsidize artist royalties. Rdio’s main competitors in the United States include Spotify, Pandora, Beats Music, Slacker, and Sirius XM [6] [7] [8]

Shazam Partnership

In 2012, Shazam, a music recognition service, partnered with Rdio to allow users to listen to Shazam’d tracks via Rdio . However, this partnership was only available in select countries. In late 2013, Rdio and Shazam announced the expansion of this service to over 29 territories including Ecuador, Guatemala, Hungary, Austria, Sweden, and many more. It is important to note the significance of this expansion because the Rdio/Shazam service is now available in countries where competitors like Spotify are not (including Canada, Chile, and Czech Republic.) [9] [10]

Mobile Integration

Tesla Motor’s in-dash touchscreen display

As streaming services become increasingly popular, more services are emerging and fighting for domination in the market (think iTunes owns the digital download market). This creates more competition between the services and they are scrambling for ways to gain users. Streaming services have been partnering with cell phone providers to increase their customer base. Beats Music partnered with AT&T for a discounted family price and Spotify announced a partnership with Sprint. However, Rdio is going a different route. After being turned down by Spotify, American car company, Tesla, announced a partnership with Rdio in Europe . Gigaom reports “…consumers will be able to play any song from Rdio’s catalog of 20 million or so with a simple voice command,” the service will be integrated in the car’s dashboard system. Tesla CEO, Elon Musk says the service will be available very soon. It is unknown whether or not Tesla will use Rdio as their default music service in the US market. Tesla currently has a partnership with Slacker Radio in the US territory. [11] [12]

Above is a photo of Tesla Motor’s in-dash touchscreen display. The Rdio client in the in-dash display will likely mirror the iPad application. This will ensure a positive and easy user experience.

Dhingana Acquisition

The Rdio lay-offs in late 2013 indicated that the company was struggling financially. However, it seems that the streaming service is doing better because they had sufficient funds (although we do not know the exact number) to purchase the Indian music streaming service: Dhingana.

Dhingana was founded in 2007 by brothers Snehal & Swapnil Schinde, and Sushil Choudhari. Dhingana primarily streams genres of Indian music boasting a catalog of over one million songs in 42 languages. Dhingana has other Indian competitors including Saavn and Gaana. Dhingana has approximately 10.5 million monthly users; the acquisition will add significant traction to Rdio’s numbers.

Smartphone sales growth.
Image courtesy of The Guardian.

Dhingana announced the acquisition on March 14, 2014 via their website and shut down the service. According to the press release, the Dhingana team will be working with Rdio to launch the service later this year. Rdio CEO, Anthony Bay, was quoted in Billboard Magazine, “India is a tremendously vibrant market for music and culture and one of the largest and most important in the world,” Bay’s strategy seems to be to expand their service in emerging markets, like India . Part of the Schinde brothers and Mr. Choudhari’s initiative at Rdio will be to expand into other emerging foreign markets.

This acquisition was a brilliant move on Rdio’s part. Recently The Guardian reported that India will pass the United States in smartphone sales this year, “India will be the country where the largest proportion of smartphones sold will go to new users,” this creates a larger market for potential streaming users. The map above shows significant smartphone growth in Brazil, Indonesia, and China; it will be interesting to see what territories Rdio will expand to next. [5] [13] [14]

Rdio Drops The Echo Nest

The Echo Nest is a music intelligence company that provides data to a variety of music industry entities. All of the competitors mentioned above (with the exception of Beats Music) use The Echo Nest to power music recommendation features on their platform. In March, Spotify announced that they acquired The Echo Nest. Following this, Rdio announced they will no longer use The Echo Nest’s service. Anthony Bay was quoted by The Verge saying: “As far as we are concerned, they were a good partner, but we have other good partners and we’ll move on… So we will stop using that source of data and use other sources.” . Rdio’s decision to unsubscribe to The Echo Nest can pan out to be either a unique, positive change to the service or, depending on the service they choose to work with, can damage the company’s reputation. [15]

Sources:

[1] Rdio | About Us RT: April 1, 2014

[2] Rdio | Apps RT: April 1, 2014

[3] Crunch Base | Executive information RT: April 1, 2014

[4] Tech Crunch | Rdio Layoffs RT: April 4, 2014

[5] Billboard | Rdio acquires Dhingana RT: April 4, 2014

[6] Digital Music News | Paid subscription numbers RT: April 4, 2014

[7] Investopedia | Definition of “Freemium” RT: April 15, 2014

[8] Spotify | Fast Facts RT: April 8, 2014

[9] Android Central | Rdio and Shazam Partnership RT: April 8, 2014

[10] Make Use Of | Rdio vs Spotify availability RT: April 8, 2014

[11] Giagaom | Rdio partners with Tesla Motors RT: April 3, 2014