CBS Corp. (TV broadcast & cable properties only)

Posted on November 17, 2014 by Emily Norman

by Emily Norman

CBS Corporation

Brief History

Classic CBS Logo. [1]

Founded in 1927 by Arthur Judson as an alternative to NBC, the Columbia Broadcasting System has been delivering news and entertainment for nearly a century. CBS has flourished in the realm of television, as it produced hits such as The Andy Griffith Show (1960-1968), M*A*S*H (1972-1983), and 60 Minutes (1968-). In 1995, the company was sold to Westinghouse Electric Corporation for about $5 billion. Today, Westinghouse is known as CBS Corporation [2].

Corporate Information

Key Executives

Sumner M. Redstone, Courtesy of cbscorporation.com

Sumner M. Redstone, Executive Chairman. [3]

Leslie Moonves, President and Chief Executive Officer, Courtesy of cbscorporation.com

Leslie Moonves, President and Chief Executive Officer. [4]

Anthony G. Ambrosio, Senior Executive Vice President. [5]

Financials

For the 2014 third quarter, CBS announced a revenue of $3.37 billion, which is up 2% from the 2013 third quarter. Similarly, advertising revenue also grew 2%, due to Thursday Night Football as well as midterm elections. However, the company’s adjusted net earnings were just $400 million, down $31 million from the year before. Also during the third quarter, CBS bought back just under seven million shares of its own stock for about $400 million [6]. As of November 28th, 2014, the price of one share was $54.88. This was just above of its 52-week low of $48.83 [7].

Broadcast Programming

CBS Daytime Programming

The Cast of The Young and the Restless. [8]

CBS has always excelled in the world of daytime drama. Now, in 2014, it is the only broadcast network to feature more than one soap opera: The Young and the Restless (1973-) and The Bold and the Beautiful (1987-). The Young and the Restless saw a 1.3 rating for the 18-49 demo this past September, which is up 8% from March. This bump in viewership is accredited to the return of Shemar Moore [9]. Meanwhile, its sister-soap, The Bold and the Beautiful, featured a pair of cross-over episodes with Big Brother in celebration of Halloween [10]. Both these daytime dramas have performed spectacularly, routinely beating out NBC’s Days of Our Lives and ABC’s General Hospital [11].

Soap Opera Ratings for the Week of November 3rd – November 7th, 2014. [11]

CBS Primetime Programming

The Cast of Scorpion. [12]

For the 2014-2015 season, CBS launched five new series in the fall. The majority of the new shows are hour-long dramas, including Scorpion, Stalker, Madam Secretary, and the second spin-off of the hit series NCIS, NCIS: NEW ORLEANS. CBS only launched one new sitcom this fall: The McCarthys [13]. Of these new series, Scorpion is performing the best, with an average 18-49 demo rating of 2.47 as of November 19th, 2014. At the bottom of the pack is the network’s lone rookie sitcom, The McCarthys, which is averaging a rating of about 1.51 in the same demo, making it susceptible to cancelation [14]. None of CBS’ new launches have been canceled as of November 20th, 2014 [15].

The Cast of The Big Bang Theory. [16]

The network boasts The Big Bang Theory as one of its top ratings giants. Now in its eighth season, the sitcom is consistently one of the highest-rated shows of the week, earning a whopping 4.5 in the 18-49 demo the week of November 10th [17]. The series has already been renewed for a ninth season [15]. Now in its twelfth season, NCIS has consistently ranked high in overall viewership; for the week of November 10th, the series boasted over 17 million viewers, trailing just behind the 20 million that NBC’s coverage of Sunday Night Football brought in [17]. The 2014-2015 season also marks the end of two of the network’s major veteran shows: Two and a Half Men and The Mentalist. After having lost two of its leading men, Two and a Half Men reached an all-time low average of 10.66 million viewers for its eleventh season, and, while 10 million viewers is still an impressive figure, the show has run its course and will go off the air in May [18]. The Mentalist garnered around 11.5 million viewers in its previous season. It has been speculated that, should these numbers remain impressive throughout the show’s shortened 13-episode-long final season, Warner Brothers could shop the show to other networks [19].

CBS’ Average Ratings for the 2014-2015 Season, As of November 19th, 2014. [14]

Additional Properties Programming

The CW Programming

Grant Gustin as The Flash. [20]

The joint venture of Time Warner and CBS, The CW has been a staple in young adult programming since 2006 [21]. For the 2014-2015 season, The CW launched two new series: The Flash and Jane the Virgin [22]. The Flash garnered nearly seven million viewers in the Live+7 ratings for its October premiere, making it the most watched piece of television that the network has ever aired [23]. Meanwhile, Jane the Virgin has accumulated critical acclaim for introducing diversity to The CW’s lineup [24]. Both The Flash and Jane the Virgin were picked up for full-season orders on October 21st [25].

The Cast of Supernatural. [26]

Supernatural, which began as a WB series in 2005, recently celebrated not only the debut of its tenth season, but also its 200th episode, which garnered the show’s highest ratings since the season premiere: 2.92 million viewers in the Live+3 category [27]. The network has also decreed that a 22nd cycle of America’s Next Top Model be commissioned for the 2015 season [28]. As of Friday, November 14th, the show’s current cycle holds a 0.4 in the 18-49 demo [29].

The CW's Average Ratings, As of November 19th, 2014.

The CW’s Average Ratings for the 2014-2015 Season, As of November 19th, 2014. [30]

Showtime Programming

Kyle MacLachlan as Agent Dale Cooper on Twin Peaks. [31]

CBS’ cable holding, Showtime, announced this fall its intentions to resurrect Twin Peaks, which ran from 1990-1991 on ABC. Showtime will air the original 30 episodes ahead of the new series, which will consist of nine episodes. The continuation of Twin Peaks will debut in 2016 [32]. In the meantime, Showtime continues to experience success with its critically-acclaimed series Homeland. The series garnered a season-best 1.66 million viewers on November 16th, however, when all platforms are taken into account, the series is averaging well over 5 million viewers on a weekly basis. Meanwhile, The Affair, which airs in the slot following Homeland, delivered roughly 778,000 viewers that same evening, up 16% from the previous week. As with Homeland, multi-platform viewing accounts for a significant portion of its viewership, resulting in a total number of 3.8 million viewers [33].

Showtime’s Average Ratings for the 2014-2015 Season, As of November 19th, 2014.

Showtime’s Average Ratings, As of November 19th, 2014. [34]

Current Events

CBS All Access

This fall, CBS became the first broadcast network to begin offering a streaming service akin to HBO’s service. This product is called CBS All Access and costs subscribers $5.99 a month. That being said, as of October 16th, the service is only offered in seven US markets, and does not feature NFL games. CBS All Access offers customers a wide array of both current series and canceled series [35].

CBS New York’s Coverage of CBS All Access. Click for Full Video. [36]

Dispute with Dish

In November of 2014, CBS experienced a dispute with Dish TV over negotiations. The companies’ previous contract was signed in January of 2012, and was set to expire by the end of November, however, CBS, along with other major broadcast networks, filed a lawsuit against Dish, citing their ad-skipping feature as the main source of conflict. The feature, which allows the customer to automatically skip over commercials, also prompted an attempt on CBS’ behalf to break their current contract with the satellite company [37]. With multiple Owned & Operated stations on the verge of being blacked out to Dish customers, both companies agreed to a deadline-extension on their current contract; as of November 26th, the extension will reach into early December, prompting further negotiation, while the O&O stations still air their programming [38].

Sources

[1] CBS Logo. Retrieved November 18, 2014, from http://awfulannouncing.com/2013/cbs-sports-chairman-sean-mcmanus-on-that-other-pregame-show-concussions-and-fantasy-football.html

[2] CBS Corporation. Retrieved November 18, 2014, from http://www.britannica.com/EBchecked/topic/100876/CBS-Corporation

[3] Sumner M. Redstone. Retrieved November 18, 2014, from http://www.cbscorporation.com/ourcompany-executives.php?id=&exec=156

[4] Leslie Moonves. Retrieved November 18, 2014, from http://www.cbscorporation.com/ourcompany-executives.php?id=&exec=150

[5] Anthony G. Ambrosio. Retrieved November 18, 2014, from http://www.cbscorporation.com/ourcompany-executives.php?id=&exec=135

[6] Investor Relations – Financial and Stock Information. Retrieved November 28, 2014, from http://investors.cbscorporation.com/phoenix.zhtml?c=99462&p=quarterlyearnings

[7] Investor Relations – Stock Quote. Retrieved November 28, from http://investors.cbscorporation.com/phoenix.zhtml?c=99462&p=irol-shareowner_stockquote

[8] The Cast of The Young and the Restless. Retrieved November 18, 2014, from http://en.wikipedia.org/wiki/The_Young_and_the_Restless

[9] Big Ratings for Y&R. Retrieved November 18, 2014, from http://www.cbs.com/shows/the_young_and_the_restless/news/1003158/

[10] B&B & Big Brother Spooktacular. Retrieved November 18, 2014, from http://www.cbs.com/shows/the_bold_and_the_beautiful/news_blog/1003342/

[11] Soap Opera Ratings. Retrieved November 18, 2014, from http://tvbythenumbers.zap2it.com/2014/11/15/soap-opera-ratings-the-young-the-restless-the-bold-the-beautiful-general-hospital-up-in-women-18-49-viewers/327190/

[12] The Cast of Scorpion. Retrieved November 19, 2014, from http://www.cbs.com/shows/scorpion/about/

[13] CBS Fall TV Schedule 2014. Retrieved November 19, 2014, from http://tvline.com/2014/05/14/cbs-fall-tv-lineup-2014-the-big-bang-theory-monday/

[14] CBS 2014-15 Season Ratings. Retrieved November 20, 2014, from http://tvseriesfinale.com/tv-show/cbs-2014-15-season-ratings-33998/

[15] CBS Predictions. Retrieved November 20, 2014, from http://tvbythenumbers.zap2it.com/2014/11/18/cbs-predictions-stalker-is-a-toss-up-to-be-canceled-or-renewed/327282/

[16] The Cast of The Big Bang Theory. Retrieved November 18, 2014, from http://www.movieweb.com/movies-you-havent-seen-with-the-cast-of-the-big-bang-theory

[17] TV Ratings Broadcast Top 25. Retrieved November 19, 2014, from http://tvbythenumbers.zap2it.com/2014/11/18/tv-ratings-broadcast-top-25-sunday-night-football-tops-week-8-with-adults-18-49/329077/

[18] ‘Two and a Half Men’ Final Season. Retrieved November 20, 2014, from http://www.ibtimes.com/two-half-men-final-season-how-show-survived-losing-charlie-sheen-why-season-12-last-1716310

[19] ‘The Mentalist’ to end on CBS. Retrieved November 20, 2014, from http://insidetv.ew.com/2014/11/04/the-mentalist-canceled/

[20] Grant Gustin as The Flash. Retrieved November 18, 2014, from http://www.comicvine.com/articles/big-change-to-flash-s-role-in-arrow-update/1100-147601/

[21] The CW. Retrieved November 18, 2014, from http://www.cbscorporation.com/portfolio.php?division=95

[22] The CW’s Fall Schedule. Retrieved November 18, 2014, from http://tvline.com/2014/06/25/cw-fall-tv-schedule-2014-arrow-vampire-diaries/

[23] ‘The Flash’ Premiere Ratings. Retrieved November 18, 2014, from http://deadline.com/2014/10/the-flash-ratings-premiere-most-watched-cw-863045/

[24] ‘Jane the Virgin’ is The CW’s Best Show Ever. Retrieved November 18, 2014, from http://www.thedailybeast.com/articles/2014/10/28/jane-the-virgin-is-the-cw-s-best-show-ever.html

[25] ‘The Flash’ ‘Jane the Virgin’ Get Full Season Orders. Retrieved November 18, 2014, from http://www.hollywoodreporter.com/live-feed/flash-jane-virgin-get-full-739683

[26] The Cast of Supernatural. Retrieved November 19, 2014, from http://www.denofgeek.com/tv/supernatural/29404/supernatural-spin-off-casts-its-leads

[27] The CW’s ‘The Flash’ and 200th Episode of ‘Supernatural’. Retrieved November 19, 2014, from http://tvbythenumbers.zap2it.com/2014/11/16/the-cws-the-flash-and-200th-episode-of-supernatural-hit-best-ratings-since-season-premiere-in-live-3-ratings/328353/

[28] America’s Next Top Model Renewed. Retrieved November 19, 2014, from http://variety.com/2014/tv/news/americas-next-top-model-renewed-the-cw-1201358635/

[29] Friday TV Ratings. Retrieved November 19, 2014, from http://tvseriesfinale.com/tv-show/friday-tv-ratings-last-man-standing-antm-amazing-race-grimm-shark-tank-34732/

[30] CW 2014-2015 Season Ratings. Retrieved November 19, 2014, from http://tvseriesfinale.com/tv-show/cw-2014-15-season-ratings-34237/

[31] Kye MacLachlan as Agent Dale Cooper. Retrieved November 19, 2014, from http://inthetreesartpreview.blogspot.com

[32] Cult Favorite ‘Twin Peaks’ to Return. Retrieved November 19, 2014, from http://www.whas11.com/story/entertainment/2014/10/20/15980076/

[33] Showtime’s ‘Homeland,’ ‘The Affair’ Continue Ratings Rise. Retrieved November 19, 2014, from http://variety.com/2014/tv/ratings/showtimes-homeland-the-affair-continue-ratings-rise-1201359488/

[34] Showtime’s Average Ratings. Retrieved November 20, 2014, from http://tvseriesfinale.com/tv-show/showtime-tv-show-ratings-33448/

[35] HBO, CBS Set Up Streaming Service. Retrieved November 20, 2014, from http://movienewsguide.com/hbo-cbs-set-streaming-service/34363

[36] CBS Offers Digital Subscription Service. Retrieved November 20, 2014, from https://www.youtube.com/watch?v=2xBLol05Uh8

[37] Dish Could Lose 16 CBS Stations In Fee Fight. Retrieved November 28, 2014, from http://www.tvpredictions.com/dish110314.htm

[38] Dish Extends CBS Deal Another Week. Retrieved November 28, 2014, from http://adage.com/article/media/dish-extends-cbs-deal-week-standoff-looms/296014/

Pandora Radio

Posted on April 14, 2014 by Andrew Saltman

By Andrew Saltman

Pandora [1]

History

Pandora Business Model [3]

Pandora Internet Radio is an online music streaming service that provides listeners with automated playlists based on their likes and listening habits among many other things. Founded by Will Glaser, Jon Kraft, and Tim Westergren in 2000, Pandora was designed to bring users individualized radio stations with great music and no “junk.” Westergren currently sits on the Board of Directors, and Brian McAndrews serves as the company’s CEO. The Music Genome Project is the sophisticated formula that analyzes each song using up to 450 distinct musical characteristics by trained music analysts. The analysts typically have four year degrees in music theory or composition and had to pass a selective screening process and complete an extensive training program in order to accurately analyze songs for the project. Pandora does not use any listening machines to analyze any song, as all analysis comes from the human analysts. [2]

Pandora users are able to create up to 100 unique stations (or playlists) based off an artist, genre or composer. Users are allowed to skip six songs per hour per station, and up to 24 skips across all stations per day. Pandora also allows users to refine their stations by liking or disliking each track they hear. Pandora continues to learn listening habits as users continue to listen and like songs. The more someone uses their Pandora account, the more personalized the stations become. [4]

Pandora 2013 Anual Report [3]

Financials

Pandora got it’s start with investments from both angel investors and venture capitalists, and in June of 2011 the company went public through an IPO. According to Pandora’s 2013 Annual Report, stock prices traded on the NYSE started at $16.00 per share on June 14th, 2011. At the end of the 4th quarter in January of 2013 the high stock price came in at $11.90 with the lowest price at $7.08. Revenue has increased dramatically in the five years that Pandora has been publicly traded. Pandora brought in $19,333,000 in advertising and subscription fees in 2009. In 2013, Pandora brought in almost half a billion dollars at $427,145,000 before expenses. [3] In 2010 Pandora had 16 million users listening to 1.8 billion hours of music. Three years later in 2013, 65.6 million users listened to over 14 billion hours of music. Pandora’s most recent audience metrics for March of 2014 were just released (graphic below). Pandora also announced that after June of 2014 they will no longer publicize its monthly key audience metrics. [5]

2014 Audience Metrics [6]

Pandora Stock Performance [7]

Current Endeavors

Peet’s Coffee

In March of 2014, Pandora announced a brand new partnership with Peet’s Coffee & Tea. “Peet’s Coffee & Tea, a premier specialty coffee and tea company, and Pandora, the leading internet radio service, announced a new partnership which marks the first time Pandora will feature partner branded radio stations in a brick-and-mortar environment nationwide” (Pandora) [7]. Peet’s coffee will now play its own customized radio stations in all of the stores across the United States. What makes these stations unique to Peet’s is that they will all be curated by a 25-year employee and music aficionado Patrick Main, not to mention the fact that the new Peet’s stations will be available to all Pandora listeners. Peet’s will have four personalized stations that are meant to pair well with their coffees using music outside what is played on mainstream radio. The stations include Peet’s Melodic Indie meant for bright and fresh coffees, Peet’s Jazz Giants reflecting Peet’s Italian Roast and espressos, Peet’s Origins which enhances Peet’s earthy African blends, and finally Peet’s Eclectic Classical station that should be paired with Peet’s French Roast. This partnership is quite the impressive business venture for both Peet’s and Pandora. Peet’s will be able to compete with the music in rivals like Starbucks that already has a partnership with Apple and iTunes. Pandora will also benefit as they are trying to compete with other streaming services like Spotify and Rdio. Peet’s customers hopefully will enjoy the musical selections in Peet’s coffee shops which will help Peet’s retain customers and help Pandora gain more subscribers. This partnership could be the first of many for Pandora as they attempt to gain more market share in the online streaming world.

Royalty Lawsuit

Although Pandora has been doing very well recently in terms of subscribers and partnerships, they have also gained a lot of negative press in regards to their catalog and royalty payments. In April of 2014, the three major labels Universal Music Group, Warner Music Group, and Sony Music Entertainment, along with indie labels ABKCO and RIAA, filed a copyright infringement lawsuit in New York state court against Pandora. The suit on Pandora is for playing pre-February 15, 1972 recordings without making any royalty payments. “The labels say both digital music services (Pandora & SiriusXM) take advantage of a copyright loophole, since the master recording for copyright wasn’t created federally until 1972. But the labels claim that their master recordings are protected by individual state copyright laws and therefore deserve royalty payments” (Christman) [8]. Michael Huppe, the CEO and President of SoundExchange, a non-profit performance rights organization, estimated that artists and labels have lost 60 million dollars in royalty payments for pre-1972 songs in just 2013 alone.

Example Royalty Payment Sheet [9]

This lawsuit has come after many artists, like legendary guitarist and songwriter Steve Cropper, have complained about the lack of payments from streaming services, especially Pandora. Songwriters are asking to be compensated for their work due to the fact that Pandora and other streaming services are profiting off of their original content. The case filed against SiriusXM in February is very similar and further along in the legal process. We can expect to see some important rulings and clarity in this case shortly, which will directly affect the Pandora case and whether courts believe songwriters should be compensated for pre-1972 works. SiriusXM’s hearing is set for May 14th. These two cases are extremely important for the world of streaming, as many music industry experts believe streaming is the future of recorded music. A ruling in favor of songwriters and artists could potentially ease the tension between the two camps and have all artists begin to support streaming. Currently many artists are against streaming because they don’t feel they are being properly compensated; however, streaming is significantly more convenient for consumers and could notably help reduce illegal downloading. [8]

Upcoming

Music Submission Steps for Independent Artists [10]

Step 2

Pandora also recently announced that they will be taking open music submissions. This will now make it easier than ever for independent artists to get their music out to over 70 million active listeners on the site. This is an initiative that Pandora will continue to pursue in the coming year in hopes to give independent artists a chance to reach a bigger audience. All independent artists need to do is submit their material digitally online for consideration.

Pandora has a bright future in the online streaming world if they can solve their differences with record labels and songwriters. Their initiatives in the consumer space, like with Peet’s Coffee, and their goals to help independent artists will make them a more attractive destination for music listeners to go to for content.

Works Cited

[1] Pandora – Pandora Logo RT: March 25, 2014

[2] Pandora – About Pandora RT: March 25, 2014

[3] Pandora – 2013 Anual Report RT: April 15, 2014

[4] Pandora – Skip Policy RT: March 25, 2014

[5] Pandora – Corporate Overview RT: March 25, 2014

[6] Pandora – 2014 Audience Metrics RT: April 15, 2014

[7] Pandora – Peet’s Coffee Partnership RT: April 7, 2014

[8] Billboard Magazine – Pandora Lawsuit RT: April 18, 2014

[9] The Trichordist – SiriusXM Royalty Payment Sheet RT: April 15, 2014

[10] Pandora – Music Submission for Independent Artists RT: March 25, 2014

Spotify

Posted on March 15, 2014 by Hannah Friedland

By Hannah D Friedland

[1] Spotify’s Logo

THE SPOTIFY STORY:

[6] The most updated visuals of the Spotify application on thee platforms

[2] The most updated visuals of the Spotify application on thee platforms. Users have an on-demand stream of music on their computer, mobile device, tablet, and home entertainment system.

Spotify is a music streaming service that puts users in control of 20 million licensed songs [3]. Spotify was launched in Sweden in 2008 and came to America in 2011.

Spotify is financially a private company that offers over 20,000 new songs each day from major and independent labels including EMI, Warner Music Group, Universal, & The Orchard [3]. Artists earn royalty when their music is played, and there are over 24 million active users currently in 55 markets [3].

There are two revenue streams, free, which is “powered by advertisers” and premium for $9.99 monthly with extra features including no ads, offline, and high-quality audio [3].

TEAM SPOTIFY:

[2] Spotify Founders- Daniel Ek & Martin Lorentzon

[4] Spotify Founders- Daniel Ek & Martin Lorentzon

[5] Chief Sales, Marketing, and International Growth Officer- Jeff Levick

[5] Chief Content Officer & Managing Director USA- Ken Parks

[6] Chief Content Officer & Managing Director USA- Ken Parks

[7] Head of Content- Steve Savoca

INSIDE SPOTIFY:

Social Media Merges with Music- Songs, playlists, and albums can be shared on the Spotify application through the "Send To" message option, or users can "post to feed" to their Facebook timeline, Twitter, and Tumblr within the Spotify application. ARROW

Social Media Merges with Music- Using the “send to”, or “post to feed” options users can message music to friends and post music to their Facebook timeline, Twitter, and Tumblr within the Spotify application. Source: Spotify

Spotify gives its users the option to connect with their social media Facebook, Twitter, and Tumblr accounts. Users can create collaborative playlists, share music, view friends music and more which provides for ample music discovery and publicity for the company on social media platforms. There is also a private session users can activate.

Two other elements that Spotify includes are apps and Discover. While these apps add dimension to the Spotify journey, Discover is essentially a constantly updated news feed.

Discover- Spotify's "news feed" feature on the desktop application, artists are recommended, concerts nearby are posted, friends listening habits are shown all based on listening habits the user has shown. Source: Spotify

Discover- Spotify’s “news feed” feature on the desktop application. Updates with releases, playlists, artists recommendations, concerts nearby are posted, friends listening habits are shown all based on listening habits the user has shown. Source: Spotify

COMPETITORS:

Spotify is a strong contender, but it’s competing neck and neck with Rdio, Pandora, Rhapsody, Google Play Music, and Beats on price, catalogue, platforms, and features [8]. Beats Music entered the competitive on-demand music market in January [9], and is Spotify’s biggest challenger.

[10] Beats Music vs. Spotify- The two streaming services are extremely similar with the same catalogue size, the discovery element, and price.

Beats entry in the market put Spotify in “go-mode”.

SPOTIFY’S SITUATION:

Competitor streaming services are continually emerging. With more choices presented to consumers, Spotify has responded by shifting their focus to partnerships, acquisitions, customer satisfaction, and updated product development. The formula is to attract users to Spotify, engage with users, and retain them.

Partnerships

Last.fm

Last.fm is a music recommendation service. In January, Spotify and Last.fm teamed up to bring a beneficial on-demand playbar to Last.fm’s website. This makes it possible for Last.fm users to internally play the entire Spotify catalogue on Last.fm’s website [11].

The collaboration works in both companies favor. Last.fm users have a fuller experience with the power, “to play whatever you want by whoever you want directly on Last.fm” [12]. In addition, Spotify’s catalogue incorporation provides a huge presence and Last.fm users conveniently have motivation to signup for Spotify to take advantage of the essential music player.

The Last.Fm Spotify playbar at the bottom of Last.Fm’s website. Source: Lastfm.com

SoundHound

Spotify also joined forces with SoundHound for the “Add to spotify” feature on its iOS application in February. SoundHound is a popular music-recognition app, similar to Shazam. Banded together, SoundHound is now more interactive. After linking accounts, with the tap of a button users can automatically generate Spotify playlists of recognized songs without leaving SoundHound’s app [13].

Hitting the “Add to Spotify” button automatically turns songs discovered on SoundHound into a Spotify playlist. Source: SoundHound & Spotify

The mutually-beneficial relationship brings life to identified songs through Spotify playlists on SoundHoud, and the incentive to use the button will drive users to subscribe to Spotify while giving them presence on a music app [14].

Coachella

On top of that, Spotify was presented with an amazing opportunity to have presence on site at Coachella as the Official Digital Music Partner of the Coachella Music and Arts Festival in California in April. The Spotify Social tent was an on-site air-conditioned tent that offered relaxation pods, chargers, a “Mosaic Photo Booth” that uses your Spotify account to generate a picture out of your most played album art, and art from artist Apex [15].

[16] The Spotify Social tent, that capped at 150, gave people an air conditioning experience filled with music, more battery power, art, and a Mosaic Photobooth that puts your face on album covers based on your Spotify listening habits.

#WeWereThere was Spotify’s digital interactive strategy at Coachella to “connect, collect, share.” Implanted in every RFID wristband was the power to capture the experience by checking in and collecting custom Spotify curated playlists. The “My Coachella Story” digital snapshot let individuals create memories of their festival concert experiences with playlists gathered [16]. This collaboration not only transformed Coachella goers into premium users, but also created a special experience and built relationships by reliving the festival on Spotify.

[15] “My Coachella Story”- an example of a digital snapshot that shoes distance traveled, the path taken, playlists, artists seen etc. To participate users needed to simply connect their wrist band with their Spotify accounts, look for check ins at the festival, use the wristband to collect playlists and then after generate their digital card and share it with family and friends.

Sprint

Lastly, Beats launched with an AT&T package family plan deal. Rumors are circulating about Spotify planning to bundle with the #3 U.S. mobile carrier, Sprint [17] in April. This partnership will give Sprint customers a free trial. Customers will be able to pay for Spotify directly through their Sprint Accounts, which will help Spotify secure a greater market share and Sprint secure more data plans. Sprint and Spotify will announce the details on April 29th at a New York Event [18].

Acquisitions

In efforts to boost the “discovery” element, Spotify acquired The Echo Nest in March [19]. The Echo Nest is a music intelligence company that examines listening behavior and makes musical recommendations. Spotify paid $100 Million, with 90% Spotify equity [20]. The Echo Nest previously powered Rdio and Rhapsody, both of which ended their deals, deeming its technology invaluable to their operations right after Spotify acquired [21]. This potentially puts Spotify in the position to take The Echo Nest away from competitors.

Combing the two companies gives The Echo Nest a bigger audience and catalog, while Spotify, now with music-discovery data, will improve recommendation’s.

Customer Satisfaction

With intentions to obtain more paying users Spotify has updated its business model. In January the company announced free music shuffling on iOS with a catch, non-premium users ads play in between every few tracks [22]. In February, Spotify added the “repeat one” feature [23]. Repeat one grants users the option to repeat a single track over and over [24]. These highly requested changes illustrate that Spotify cares about users.

Working with a college students budget, Spotify slashed the premium $9.99 monthly rate to $4.99 in March [25]. They partnered with SheerID to validate eligibility. This price change is valuable because college students represent an important key demographic in streaming use [26]. This differentiates Spotify from other streaming services like Rdio and Beats that charge $10 monthly.

Unique Product Development

Competition among streaming services leads Spotify to completely redesign its user interface layout on all platforms. Spotify rolled out a sleek modernized look on April 2^nd. This major design update was the first since its launch in 2008, and to keep current it was a smart move [27].

Spotify’s New Look Video [28]

The new dramatic, dark color scheme highlights important buttons, includes circular images for people, and features square album shapes [29]. The browse tab is revised and categorized between top lists, releases, news, and moods. “Your Music”, a collection of users saved albums, songs, and artists is a new addition [30]. The Your Music addition mimics iTunes library and it is comparable to Rdio’s “collection” feature. It helps users save, organize, and browse through their favorite music. The new layout feels unified and balanced, and should attract new users [31].

WHATS NEXT FOR SPOTIFY:

Spotify is headed in the right direction, but with downloads declining, new rival services like YouTube, Apple, and Amazon that have huge user bases are joining the streaming market [32].

Being active puts Spotify in the forefront, which looks great for Investors. It is rumored that an IPO is in Spotify’s near future. Though the company has declined all comments, a job advertisement for an “External Reporting Specialist” has been posted on their website and LinkedIn [33]. Their future looks competitive but successful.

Sources:

1. Spotify’s Logo 2014, Spotifypress.com, RT: 4/04/2014

2. Spotify’s Application on Three Platforms, Spotifyblog.com, RT: 4/01/2014

3. Spotify Press Fast Facts, Press.Spotify.com, RT: 4/01/2014

4.The Founders of Spotify, Press.Spotify.com, RT: 4/01/2014

5.Spotify’s Chief Sales, Marketing, and International Growth Officer, Press.Spotify.com, RT: 4/01/2014

6. Chief Content Officer & Managing Director USA,Press.Spotify.com, RT: 4/01/2014

7. Head of Content, Press.Spotify.com, RT: 4/01/2014

8. “And The Winner Is… Best Music On-Demand Streaming Service”, Cultofmac.com, 2/18/2014, RT: 4/07/2014

9. “Beats Music Is Here”, Beats Music Blog 1/16/2014, RT: 4/08/2014

10. “Beats Music vs. Spotify: Can Dr. Dre outmix the king of streaming”, Digital Trends, 1/27/2014, RT: 4/07/2014

11. “Last.fm Bands up with Spotify to offer on-demand tracks”, CNET, 1/29/2014, RT: 4/04/2014

12. “Did Someone Say On Demand?”, Last.fm Blog, 1/29/2014, RT: 4/04/2014

13. “SoundHound Launched “Add to Spotify”, Business Wire, 2/21/2014, RT: 4/07/2014

14. “SoundHound Now Lets You Easily Add Your Discovered Music to Your Spotify Playlist”, appdevice.com, 2/24/2014, RT: 4/07/2014

15. “Coachella here we come” Spotify News, 4/7/2014 RT: 4/14/2014

16. “Spotify’s Coachella #WeWereThere Campaign: High Tech and Sweet, Sweet Air Conditioning”, Billboard, 4/11/2014, RT: 4/14/2014

17. “Sprint and Spotify Plan to Partner Up”, recode.net, 4/11/2014, RT: 4/14/2014

18. “Spotify, Sprint Plan Music Bundle To Be Unveiled This Month”, Billboard, 4/12/2014, RT: 4/14/2014

19.“Spotify Acquires the Echo Nest”, Billboard, 3/06/2014, RT: 4/02/2014

20. “Spotify Acquired Music Tech Company The Echo Nest in A $100M Deal” , TechCrunch, 3/07/2014, RT: 4/07/2014

21. “Rhapsody Kills its Echo Nest partnership following Spotify acquisition”, Venturebeat.com, 3/21/2014, RT: 4/09/2014

22. “Spotify’s free shuffle mode arrives on iPhone”, The Verge,1/08/2014, RT: 4/02/2014

23. “Repeat One”, Spotify News Blog, 2/07/2014, RT: 4/08/2014

24. “Spotify users can now repeat the same song over and over and over again”, Hypbot, 2/10/2014, : 4/02/2014

25. “Spotify Offers 50% Student Discount”, Hypbot, 3/25/2014, RT: 4/02/2014

26. “Spotify introduces 50% discount for college students”, Los Angles Times, 3/25/2014, RT: 4/07/2014

27. “The Good, The Bad, The Less Ugly: Taking Spotify’s New Redesign For a Test Drive”, Billboard, 4/03/2014, RT: 4/04/2014

28. Spotify Paints It Black with New Look, YouTube, 4/01/2014, RT: 4/06/2014

29. “Spotify’s biggest redesign ever brings long awaited Collection view”, The Verge, 4/02/2014, RT: 4/07/2014

30. “Spotify paints it black with new look”, Spotify News, 4/02/2014, RT: 4/08/2014

31. “Spotify beautifies”, CNET, 4/02/2014 RT: 4/08/2014

32. “Spotify faces challenge from Internet giants before IPO” New York Post, 3/30/2014, RT: 4/14/2014

33. “Spotify seeks to hire U.S. filings expert as bankers eye IPO” Reuters, 2/17/2014, RT: 4/14/2014

Rdio

Posted on March 15, 2014 by Karly Brecher

By Karly Brecher

Rdio, Inc.
1550 Bryant Street
San Francisco, CA 94103

Phone: 415-763-7211
Website: Rdio.com

Company Overview

Rdio is a privately-owned online music streaming service. Skype founders, Janus Friis and Niklas Zennström launched the company in 2010. Rdio is now available in over 35 countries. The service is ad-supported but users can opt for an ad-less subscription for $9.99 per month. Rdio can be accessed via the internet, desktop client, mobile app, and some in-home entertainment services (ex: Roku, Sonos.) [1] [2]

Key Executives [3]

Anthony Bay, Chief Operating Officer

Niklas Zennström, Founder

Janus Friis, Founder

Scott Bagby, Head of Strategic and International Partnerships

Finances

Rdio is a privately owned company and does not disclose their financial information online. Assumptions about the company’s financial well-being can be concluded from news published online. Rdio laid off approximately 35 employees (1/3 of the staff) this past November. A spokesperson for the company said the offs were in order to create a more efficient cost structure and to promote a sustainable business model. This insinuated that Rdio’s finances were weak. However, in March of 2014, Spotify acquired Dhingana, an India-based music streaming service for an undisclosed amount. This indicates that Rdio is trying to expand and must be doing better financially. [4] [5]

Competitors

Paying subscribers of top streaming services. Image courtesy of Digital Music News.

Rdio is not the only streaming service fighting for domination in the United States, in fact, their market share is very small compared to competitors (but, their numbers are still growing.) Rdio has many domestic and international competitors. The graph to the left shows the number of paying users for a variety of streaming services. Rdio has less than one million paying subscribers, however, this does not include “freemium” users. These numbers can far surpass the amount of paying subscribers. Rdio’s data is not public but for a comparison, Spotify has over 6 million paying users (as of November 2013) and over 24 million total users. The “freemium” accounts are ad-supported and subsidize artist royalties. Rdio’s main competitors in the United States include Spotify, Pandora, Beats Music, Slacker, and Sirius XM [6] [7] [8]

Shazam Partnership

In 2012, Shazam, a music recognition service, partnered with Rdio to allow users to listen to Shazam’d tracks via Rdio . However, this partnership was only available in select countries. In late 2013, Rdio and Shazam announced the expansion of this service to over 29 territories including Ecuador, Guatemala, Hungary, Austria, Sweden, and many more. It is important to note the significance of this expansion because the Rdio/Shazam service is now available in countries where competitors like Spotify are not (including Canada, Chile, and Czech Republic.) [9] [10]

Mobile Integration

Tesla Motor’s in-dash touchscreen display

As streaming services become increasingly popular, more services are emerging and fighting for domination in the market (think iTunes owns the digital download market). This creates more competition between the services and they are scrambling for ways to gain users. Streaming services have been partnering with cell phone providers to increase their customer base. Beats Music partnered with AT&T for a discounted family price and Spotify announced a partnership with Sprint. However, Rdio is going a different route. After being turned down by Spotify, American car company, Tesla, announced a partnership with Rdio in Europe . Gigaom reports “…consumers will be able to play any song from Rdio’s catalog of 20 million or so with a simple voice command,” the service will be integrated in the car’s dashboard system. Tesla CEO, Elon Musk says the service will be available very soon. It is unknown whether or not Tesla will use Rdio as their default music service in the US market. Tesla currently has a partnership with Slacker Radio in the US territory. [11] [12]

Above is a photo of Tesla Motor’s in-dash touchscreen display. The Rdio client in the in-dash display will likely mirror the iPad application. This will ensure a positive and easy user experience.

Dhingana Acquisition

The Rdio lay-offs in late 2013 indicated that the company was struggling financially. However, it seems that the streaming service is doing better because they had sufficient funds (although we do not know the exact number) to purchase the Indian music streaming service: Dhingana.

Dhingana was founded in 2007 by brothers Snehal & Swapnil Schinde, and Sushil Choudhari. Dhingana primarily streams genres of Indian music boasting a catalog of over one million songs in 42 languages. Dhingana has other Indian competitors including Saavn and Gaana. Dhingana has approximately 10.5 million monthly users; the acquisition will add significant traction to Rdio’s numbers.

Smartphone sales growth.
Image courtesy of The Guardian.

Dhingana announced the acquisition on March 14, 2014 via their website and shut down the service. According to the press release, the Dhingana team will be working with Rdio to launch the service later this year. Rdio CEO, Anthony Bay, was quoted in Billboard Magazine, “India is a tremendously vibrant market for music and culture and one of the largest and most important in the world,” Bay’s strategy seems to be to expand their service in emerging markets, like India . Part of the Schinde brothers and Mr. Choudhari’s initiative at Rdio will be to expand into other emerging foreign markets.

This acquisition was a brilliant move on Rdio’s part. Recently The Guardian reported that India will pass the United States in smartphone sales this year, “India will be the country where the largest proportion of smartphones sold will go to new users,” this creates a larger market for potential streaming users. The map above shows significant smartphone growth in Brazil, Indonesia, and China; it will be interesting to see what territories Rdio will expand to next. [5] [13] [14]

Rdio Drops The Echo Nest

The Echo Nest is a music intelligence company that provides data to a variety of music industry entities. All of the competitors mentioned above (with the exception of Beats Music) use The Echo Nest to power music recommendation features on their platform. In March, Spotify announced that they acquired The Echo Nest. Following this, Rdio announced they will no longer use The Echo Nest’s service. Anthony Bay was quoted by The Verge saying: “As far as we are concerned, they were a good partner, but we have other good partners and we’ll move on… So we will stop using that source of data and use other sources.” . Rdio’s decision to unsubscribe to The Echo Nest can pan out to be either a unique, positive change to the service or, depending on the service they choose to work with, can damage the company’s reputation. [15]

Sources:

[1] Rdio | About Us RT: April 1, 2014

[2] Rdio | Apps RT: April 1, 2014

[3] Crunch Base | Executive information RT: April 1, 2014

[4] Tech Crunch | Rdio Layoffs RT: April 4, 2014

[5] Billboard | Rdio acquires Dhingana RT: April 4, 2014

[6] Digital Music News | Paid subscription numbers RT: April 4, 2014

[7] Investopedia | Definition of “Freemium” RT: April 15, 2014

[8] Spotify | Fast Facts RT: April 8, 2014

[9] Android Central | Rdio and Shazam Partnership RT: April 8, 2014

[10] Make Use Of | Rdio vs Spotify availability RT: April 8, 2014

[11] Giagaom | Rdio partners with Tesla Motors RT: April 3, 2014