Buena Vista/Disney Pictures

Posted on March 25, 2015 by Jordyn Rosenberg

by JORDYN ROSENBERG

[2] Walt Disney Pictures Logo

HISTORY

The Lion King

From 1988 to present day, Disney Pictures has released some of the most successful films in Hollywood. Disney’s most iconic and memorable titles include, The Lion King, The Little Mermaid, Aladdin and Beauty and The Beast. Disney has pushed the boundaries of the film industry since its beginning with the production of the first full length animation film, Snow White and The Seven Dwarfs, in 1937, as well as the release of their first live action film, Treasure Island, in 1950 [1].

Treasure Island

After the death of Walt Disney in 1966 his brother Roy Disney took the lead. The company only continued to grow when Robert Iger was named chief executive officer in 2005. Currently, Disney owns Walt Disney Animation Studios, Marvel, Touchstone, Disneynature & Lucasfilms. On February 5th 2015, Thomas O. Staggs, [16] Chairman of Walt Disney Parks and Resorts, was named Chief Operating Officer of The Walt Disney Company.

FINANCIALS

In 2015, Buena Vista or Disney Pictures Studios held 10.8% market share and earned a total gross of $319 million. With only three movie releases thus far in 2015, the studio is ranked 4th. [13] The studio is behind 20th Century Fox, Universal, and Warner Bros. The companies rank is anticipated to rise with the rest of their 2015 slate. [3] After a full slate of 13 movies in 2014, the company grossed $1,617.5 billion, held a market share of 15.6% and ranked 2nd behind 20th Century Fox. The Walt Disney Company released its first quarterly report [14] for 2015 on February 3rd. Within the overall company, earnings per share increased 23% to $1.27 billion from $1.03 billion in the 2014 fourth quarter report [15]. Specifically, in studio entertainment, revenues have decreased 2% to 1.9 billion from 1.8 billion in 2014. Lower theatrical distribution numbers were a result of the performance of Big Hero 6 in comparsion to the release of Frozen last year.

KEY EXECUTIVES

[22] Alan Bergman – President, The Walt Disney Studios

Alan Horn - Chairman, Walt Disney Studios

[23] Alan Horn – Chairman, The Walt Disney Studios

[24] Robert Iger – Chairman and Executive Officer, The Walt Disney Company

IN THEATERS

Cinderella

Cinderella

The live-action remake, directed by Kenneth Branagh, of the notorious Disney animation, Cinderella, did well in the box office opening weekend. Opening at number 1, the weekend of March 13th 2015, the movie earned an opening weekend gross of $67,877,361 domestically. Including international gross, the film made over $70 million opening weekend and made their $95 million budget in the second week. In total, Cinderella has made $438,036,467 worldwide [6]. With a large part of the target audience being female children, the cast, including, Lily James and Richard Madden, was fairly unknown [7]. The seven minute Frozen Fever short at the beginning of the film, based of the extremely popular animation Frozen, may have been a drawing factor for audiences. Although the film had one of the biggest debuts of the year, its numbers fell short of what was expected by Disney. The lower figures mean the new film fell behind Disney’s last live-action remake, Maleficent [8].

Monkey Kingdom

Monkey Kingdom

The Disneynature film, set in South Asia, follows the story of a macaque monkey, named Maya. With a new son, Kip, and her longtime home, Castle Rock, being taken over, Maya faces various struggles. Her ultimate goal is to get her home back and establish a good future for her son. The movie is narrated by Tina Fey. The director of the film, Mark Linfield, spent over 2 and a half years filming and following the animals for the movie [9]. The movie was released on April 17th. The opening weekend numbers have yet to be released. . .

SPRING 2015 RELEASES

McFarland, USA

McFarland USA

Released on February 20th, 2015, the sports-drama, McFarland USA, tells the story of a high school cross-country team as they attempt to succeed under the supervision of a new coach, played by Kevin Costner. The director of the film, Niki Caro, expressed that film is especially timely with the current debate over immigration [5]. The movie is set in a highly immigrated area and a majority of the athletes are from migrant families. Opening weekend grossed $11,020,798 and the movie made an overall domestic total of $42,715,645 [4]. The film was not as successful as Disney had hoped, opening at number 4 in theaters and continually falling in rank week to week. .

FUTURE SLATE

Tomorrowland

Tomorrowland

Tomorrowland will be released on May 22nd 2015. The movie was directed by Brad Bird and stars Academy Award winning actor, George Clooney. The cast also includes Britt Robertson, this year’s “Star of Tomorrow” award winner [11] at CinemaCon, and Judy Greer. The films tells the story of a young girl who finds a mysterious and magical pin. Touching the pin reveals a new and better world [10]. Disney is keeping the details of the plot a vaulted secret. Disney’s new sci-fi/fantasy film is inspired by the Disneyland park attraction and Disney World’s Epcot theme park. In a newly released featurette, Disney informs audiences of the tie between the film, Walt Disney and his original team’s vision for the future. The film is inspired by Walt’s vision of what the future would be like, as well as his ideas for the development of society [12]. The nostalgia of the film and reference to Walt Disney, adds Tomorrowland to Disney’s list of inspired remake films, such as last year’s Maleficent and this year’s Cinderella.

FUTURE FOR DISNEY PICTURES

Star Wars: The Force Awakens

On March 12th 2015, The Walt Disney Company held their 2015 annual meeting of shareholders [17]. At the meeting, CEO Robert Iger and Chief Creative Officer, John Lassester [18] announced exciting future projects for Disney. In October of 2012 Walt Disney Studios bought Lucasfilm for $4 billion [19]. At this years annual meeting, Disney acknowledged three new Star Wars projects the studio has been working on. Star Wars: The Force Awakens will premier in theaters on December 18th 2015. The film is the 7th episode of the Star Wars series and is set thirty years after the last Star Wars film, Star Wars: Episode VI – Return of the Jedi, which was released in 1983. The film was directed by J.J. Abrams and stars Mark Hamill, Harrison Ford, & Carrie Fisher. The 2nd official teaser was released in April 16th 2015.

Disney Annual Meeting of Shareholders 2015

At the meeting, Iger announced the production of another Star Wars film, Rogue One. Set to release on December 16th 2016, the film written by George Lucas is a spin-off to the original franchise. Finally, Star Wars: Episode VIII will arrive in theaters on May 26th 2017 [20]. The film will be directed by Rian Johnson and will continue the Star Wars story after episode 7. In addition, Disney Animation has officially announced plan of production for Frozen 2. After the huge success of the original film, it is no surprise that Disney is taking advantage of a sequel [21]. A release date has yet to be set for the film.

SOURCES

[1] Walt Disney Studios History. Walt Disney Studios. Retrieved: April 16th 2015

[2] Walt Disney Studios Logo. Walt Disney Studios. Retrieved: April 16th 2015

[3] Walt Disney Studios Current Slate. Walt Disney Studios. Retrieved April 16th 2015

[4] McFarland USA. Box Office Mojo. Retrieved April 16th 2015

[5] Johnson, Ted (February 21st 2015) What McFarland USA Says About Immigration. Variety. Retrieved April 16th 2015

[6] Cinderella (2015). Box Office Mojo. Retrieved April 16th 2015

[7] Acuna, Kirsten (March 16th 2015) Cinderella Opening Weekend. Business Insider. Retrieved April 16th 2015

[8] Lang, Brent (March 16th 2015) Cinderella Falls Short. Variety. Retrieved: April 16th 2015

[9] Miller, Gregory (April 16th 2015) Monkeys of ‘Monkey Kingdom’ NY Post. Retrieved: April 16th 2015

[10] Breznican, Anthony (January 18th 2015) George Clooney & Tomorrowland. Entertainment Weekly. Retrieved: April 16th 2015

[11] Lang, Brent (March 11th 2015) Britt Robertson Tomorrowland. Variety. Retrieved: April 16th 2015

[12] White, James (April 16th 2015) Tomorrowland Featurette. Empire Online. Retrieved: April 16th 2015

[13] Box Office by Studio: Buena Vista. Box Office Mojo. Retrieved: April 17th 2015

[14] Walt Disney First Quarter 2015. Walt Disney Studios. Retrieved: April 17th 2015.

[15] Walt Disney Fourth Quarter 2014. Walt Disney Studios. Retrieved: April 17th 2015

[16] Thomas Staggs COO. Walt Disney Pictures. Retrieved: April 17th 2015

[17] Disney Annual Shareholders Meeting 2015. Walt Disney Company. Retrieved: April 17th 2015

[18] John Lasseter. Walt Disney Company. Retrieved: April 17th 2015

[19] Krantz, Matt (October 30, 2012). Disney Lucasfilm. USA Today. Retrieved: April 17th 2015

[20] Kludt, Tom (March 12 2015). Star Wars Episode VIII. CNN Money. Retrieved: April 17th 2015

[21] Graser, Mark (March 12 2015). Frozen 2. Variety. Retrieved: April 17th 2015

[22] Alan Bergman. Walt Disney Studios. Retrieved: April 17th 2015

[23] Alan Horn. Walt Disney Studios. Retrieved: April 17th 2015

[24] Robert Iger. Walt Disney Company. Retrieved: April 17th 2015

[25] Lion King Movie Poster. Fan Pop. Retrieved: April 17th 2015

[26] Treasure Island Poster. Wikimedia. Retrieved: April 17th 2015

[27] Alan Bergman Picture. Walt Disney. Retrieved: April 17th 2015

[28] Alan Horn Picture. Walt Disney. Retrieved: April 17th 2015

[29] Robert Iger Picture. Walt Disney. Retrieved: April 17th 2015

[30] Cinderella Poser. Wikia. Retrieved: April 17th 2015

[31] Monkey Kingdom Poster. StitchKingdom. Retrieved: April 17th 2015

[32] McFarland USA Poster. IMP Awards. Retrieved: April 17th 2015

[33] Tomorrowland Poster. WP Images. Retrieved: April 17th 2015

[34] Star Wars: The Force Awakens. IMDB Media. Poster Retrieved: April 17th 2015

[35] Annual Shareholders Meeting Image. Visions Fantastic. Retrieved: April 17th 2015

DreamWorks Studios

Posted on March 25, 2015 by Sophia Hoeke

by SOPHIA HOEKE

DreamWorks Studios is a production company based in Universal City, California, and they are most widely known for producing feature films, however, they also produce television programming, music, and video games. The founders of DreamWorks studios are Jeffery Katzenberg, Steven Spielberg, and David Geffen. They founded the company in 1994 and the current CEO is Stacey Snider. DreamWorks has produced films such as Shrek (2001), American Beauty (1999), Meet the Fockers (2004), A Beautiful Mind (2001), Saving Private Ryan (1998), and Cast Away (2000).

When DreamWorks was founded in 1994, all three male founders, Steven Spielberg, Jeffrey Katzenberg, and David Geffen, were already industry royalty and paired together knowing they were about to create something great. Geffen confidently stated that it was the first time in his career that he actually wanted to work with partners.

Shrek was the first franchise that really turned DreamWorks Studios into the booming company the Katzenberg always wanted, but not in the way he intended. The film incorporated a celebrity cast, a boy-friendly narrative, obnoxious pop-culture references, and more, and eventually lead to the company producing all of the recognizable crazy-funny, talking-animal type films, but this was not the artistic direction in which the founders had wished the company would pursue.

As of Fall 2004, DreamWorks Studios is no longer affiliated with DreamWorks Animation. Dream Works Animation spun off into a publicly traded company that solely produced animated feature films and TV programs. DreamWorks Studios’ founder, Jeffrey Katzenberg, moved with DWA and currently holds their position of CEO.

Here is a video by Ethan Jones of Movie Munchies of the variation of the DreamWorks logo as it progressed and the turned into the DreamWorks Animation logo after the separation in 2004.

In late March, it was announced that Steven Spielberg is signed to direct “Ready Player One”, a screenplay of the original Science Fiction novel written by Ernest Cline, the only catch is, this film is being produced by Warner Bros., not Dreamworks Studios. So the question is why did Spielberg make this temporary move and what effect will it have on Dreamworks?

According to this news clip by Jeff Sneider, a film reporter for The Wrap, Spielberg may be the perfect fit to head this project because he was raised as a gamer and the plot of the movie is based around ‘80’s pop culture. Although Spielberg did not grow up in the ‘80’s, he certainly had a hand in creating the pop culture of the time. So those reason may have to do with Spielberg’s choice to take a leave of absence from his own studio, leaving it temporarily in the hands of Michael Wright and Halle Berry.

Bloomberg Business also fills us in on Spielberg’s collaboration with Walt Disney Co. to produce Roald Dahl’s The BFG. Walden Media is a principle investor in the Vancouver-based production of this film about everyone’s favorite big friendly giant. One of the reasons that Spielberg is helping Disney out with this project is that Disney is currently taking care of all DreamWorks Studios distribution deals, and has lent DreamWorks $156 million with another $90 million coming this September to help with their company debt. Michael Wright, DreamWorks Studios’ CEO says,

“Over the years, we have enjoyed a fruitful collaboration, and we couldn’t be more excited to be working with Disney in this expanded capacity on ‘The BFG,’”

As of last year, Disney had distributed 11 DreamWorks Studios films, and this collaboration will only lead to continuing future endeavors between the two companies.

So with DreamWorks Studios going through these tough times with little to no feature films in production over the past few months and temporarily losing their founder and top director, Steven Spielberg, what have they been doing?

DreamWorks has been very busy negotiating and making plans with The Foundation for Investment in the Riviera Maya to build an amusement park in the popular tourist city of Cancun in Punta Maroma. The new park will be modeled similarly to the other DreamWorks Studios amusement park located just outside of New York. There will be restaurants, commercial spaces, theaters, and aquatic attractions themed around Madagascar, Antz, Shark Tale, Puss in Boots, and of course, Shrek.

This is not the only amusement park endeavor that DreamWorks Studios has been working on recently. In Singapore, DreamWorks is launching it’s first ever suspended roller coasted themed around one of their famous characters, Puss in Boots.

Hollywood Reporter also tells us that there are also plans being made by DreamWorks executives to collaborate with the same trio of Chinese production companies that developed Transformers: Age of Extinction in conjunction with Paramount. Jiaflix, China Movie Channel, and 1905 Pictures are all joining with DreamWorks Studios to put into action their plans for the Need For Speed sequel. Jiaflix president, Marc Ganis, confidently stated,

“We expect this partnership, which brings together a winning brand like Need For Speed with the team that propelled Transformers 4 to unprecedented success, will create one of the next great franchises for movie fans around the world.”

The film does not have a cast, writer, or director yet, but the proposal from these three companies has been made to DreamWorks, and they are eagerly awaiting a response.

Another production deal that is underway but being kept a very big secret is a Netflix original series produced by DreamWorks called Dinotrux. Rotoscopers tells us that this project has been in production for some time now and is set to be released in Summer 2015. Other than the projected release date, and a promotional Facebook page containing only graphic images, no more information has been released.

DreamWorks has been having a seemingly quiet year, however that has not been the case. There have not been many feature films released in the last few months nor have many been put into production, but the efforts of the studio to stay afloat despite their recent downward spiral are prevalent. The company has invested in various projects as stated above and is making sacrifices where necessary. In example, temporarily carrying on without their founder and primary director, Steven Spielberg, while he partners with companies that will help DreamWorks with their debt. All of these smaller projects and partnerships will hopefully help DreamWorks Studios find it’s way back to producing feature films.

Disney/ABC– (TV broadcast & cable properties only)

Posted on December 1, 2014 by htfergus

[1] Disney/ABC Television Group Logo

by Alex Alomar

ABOUT DISNEY/ABC TELEVISION GROUP

Disney/ABC Television Group, through its many businesses is involved in the production and distribution of entertainment and news to the public. It is a premier entertainment media company. Disney/ABC regulates all of The Walt Disney television properties. [2] This includes properties such as ABC Television Network, ABC Entertainment Group, Disney Channels Worldwide, ABC Family, ABC News and more. [3]

Television Properties

[4] ABC Family Logo

Disney/ABC Television provides the world with a diverse composition of entertainment. One of its properties is ABC Family., which is one of the cable’s top 10 networks. [6] The network’s programming includes original series and movies. Pretty Little Liars (the No. 1 scripted show for females between the age of 12-34 in the year 2012) and Melissa & Joey (cable’s No. 1 program at 8 P.M. on Wednesdays) are both original ABC Family programs that contribute to its great success. ABC Family has a long list of original movies including Labor Pains, which features American actress and recording singer Lindsay Lohan.[6]

[5] Disney XD Logo

Another popular property that lies under Disney/ABC Television group is Disney XD. The cable channel was created by Disney for a rare outcome that had been yet to be distributed to cable. It provides a flashy series that include both animated and live-action original programming, including movies and series. It reaches an audience of those who are 6-14 and more specifically, boys in that age range (females still included). Disney XD programming pushes children on their chase for sports (Disney, adventure and humor.) [7] To achieve their goals, Disney XD joined ESPN in creating an original series titles Disney XD ESPN Sport Science. The program features two hosts who talk about myths in sports. The program has guest appearances from both celebrities and professional sports athletes. [8]

These are only two of many properties that are owned by fall under Disney/ABC Television Group. All programming from Disney/ABC Television Group properties reach a different fragment of the general audience. The company is able to attract the views from crowds that are female or male, young or old etc.

KEY EXECUTIVES

[9] Anne Sweeney

[10] Ben Sherwood

Anne Sweeney is the current President of Disney/ABC Television Group as well as the Co-Chair of Disney Media Networks. She has been involved with the company since 1996. Sweeney is in charge of managing Disney’s entertainment and news television properties. [11]

Ben Sherwood became the President of ABC News in December 2010. [12] Sherwood has been named to succeed Anne Sweeney as President of Disney/ABC Television Group. He will become active as President on Feb 1st, 2015, but is currently involved in all decision making that involves Disney/ABC Television Group as a co-president. [13]

FINANCIALS

The Walt Disney Company, in its third quarterly report of the year, revealed that it has a revenue of $12.16 billion, and increase for its second quarterly report of $11.65 billion. [14] Disney’s cable businesses ended its fourth quarter with a 5% increase in revenue, ending with a total of $5.2 billion. [15] A big contributor in the increase of revenue was ABC’s broadcasting of the FIFA World Cup, which concluded in a boost of advertisement revenue. [16]

DISNEY/ABC TELEVISION GROUP NEWS

New Deal with Streaming Company Shomi

[18] Shomi Logo

Disney/ABC Television has signed a deal with Shomi. Shomi is a Canadian company that provides an online streaming service, much like Netflix and Hulu. It is a new company that was founded this past August and officially launched on November 4th. [17] The deal includes family and kid friendly content from Disney. Well known films such as 102 Dalmatians and Who Framed Roger Rabbit, will now be available to Shomi users. A big part of the deal is the programming Shomi is obtaining from ABC programming. Shame will be streaming shows from ABC, ABC Family as well as ABC Studios. This includes two of ABC’s extremely successful TV series, Scandal and Revenge. [19]

Relaunch of WATCH Applications

[20] WATCH Applications

Disney/ABC Television Group has announced that it is relaunching its WATCH applications. The WATCH applications include an a different application for multiple properties. There is an application for ABC, ABC Family, Disney Channel, Disney XD and Disney Junior. The new features for the ABC application include allowing the user to to post on Facebook or Twitter about the current show they are watching without having to close and leave the application. [20] Disney/ABC Television Group created Disney Junior en Español, which will now allow users to watch and experience the application in Spanish. You can now also access the WATCH applications on Android and Kindle Fire Devices. The last addition to the application was being able to listen to Radio Disney live. [21]

New Fall 2014 Series: How To Get Away with Murder

[22] How to Get Away with Murder

ABC’s new original series How To Get Away with Murder, premiered this past fall on September 25th. The TV series is a drama produced by Shonda Rhimes, who is known for her with Grey’s Anatomy and Scandal. The show as been nothing but success for ABC. The show had the biggest new series premier of the Fall 2014 season. [23] It received 14.3 million views and a demo rating of 3.9. Although the number of viewers of the show has dropped, it is still pulling a strong audience. The show’s fall finale had 9.8 million viewers. [24]

SOURCES

[1] Disney/ABC Television Group Logo, RT 12/1/2014

[2] Disney/ABC Television Group Information, RT 12/1/2014

[3] The Walt Disney Company’s Properties, RT 12/1/2014

[4] ABC Family Logo, RT 12/1/2014

[5] Disney XD Logo, RT 12/1/2014

[6] ABC Family Programming Information, RT 12/1/2014

[7] Disney XD Programming Information, RT 12/1/2014

[8] Disney XD ESPN Sport Science, RT 12/1/2014

[9] Anne Sweeney, RT 12/1/2014

[10] Ben Sherwood, RT 12/1/2014

[11] Anne Sweeney Biography, RT 12/1/2014

[12] Ben Sherwood Biography, RT 12/1/2014

[13] Ben Sherwood Becoming President, RT 12/1/2014

[14] The Walt Disney Compnay Financials, RT 12/1/2014

[15] Disney Broadcasting Financials, RT 12/1/2014

[16] ABC Financials, RT 12/1/2014

[17] Shomi Launch Date, RT 12/1/2014

[18] Shomi Logo, RT 12/1/2014

[19] Disney/ABC and Shomi Deal, RT 12/1/2014

[20] WATCH Applications Information, RT 12/1/2014

[21] Disney Watch Applications’ Updates, RT 12/1/2014

[22] How To Get Away With Murder Image, RT 12/1/2014

[23] How To Get Away With Murder Season Premier, RT 12/1/2014

[24] How To Get Away With Murder Season Finale, RT 12/1/2014

Buenavista/Disney Pictures

Posted on December 1, 2014 by kawalek

by Lynn Walek

Image Courtesy of the Official Disney Fan Club (www.d23.com)

Key Executives

Robert “Bob” Iger Alan F. Horn
Chairman & Chief Executive Officer Chairman
The Walt Disney Company The Walt Disney Studios

Robert “Bob” Iger – Image Courtesy of The Walt Disney Company

Alan F. Horn – Image Courtesy of The Walt Disney Company

History

The Walt Disney Company was founded in 1923 when Disney brothers Roy and Walt sold the Alice Comedies. The star of the company, Mickey Mouse, was not seen until five years later when Steamboat Willie, the first sound cartoon, was released in 1928. The Disney Company continued to push boundaries releasing the first animated feature film, Snow White and the Seven Dwarfs, in 1937. [1] The company has grown and expanded into many aspects of entertainment. [2] Currently Walt Disney Studios owns Walt Disney Animation Studios, Pixar Studios, Walt Disney Studios Motion Pictures, Marvel, Touchstone, and Disneynature. In 2012 Disney purchased Lucasfilm, which most notably includes the Star Wars franchise. [3] [4]

Finances

With the end of the 2014 fiscal year, Disney announced a record year. The fourth quarter earning report quotes CEO Bob Iger as saying: “Our results for Fiscal 2014 were the highest in the Company’s history, marking our fourth consecutive year of record performance.” [5] This year’s revenues are up from 45 billion to 48.8 billion, an eight percent increase. Net income increased from 6.1 billion in 2013 to 7.5 billion in 2014, a 22 percent increase. With the future slate Disney is set to release “21 tentpole movies…over the next three years, compared to only 13 in the last three”. [6] The increase in “tentpole” movies means Disney has the opportunity to continue breaking records as it expands franchises under its many banners. [5] [6]

Current Slate

Image Courtesy of IMDb

Alexander and the Terrible, Horrible, No Good, Very Bad Day
Released October 10, 2014 this film is based on the popular children’s book of the same title. Despite comedy giant Steve Carell and well known actress Jennifer Garner headlining the film, it was only a mild success. It opened at number three at the box office and quickly fell out of the top five. It grossed 63 million domestically and 82 million worldwide with a production budget of 28 million. [7]

Image Courtesy of IMDb

Big Hero 6
Released November 7, 2014, this is the first animated Marvel film. Disney CEO Bob Iger had high hopes for the film when he spoke to investors the day before its release, and it did not disappoint. [6] It grossed more than 205 million worldwide with a production budget of 165 million. It opened as number one at the box office and then held second place during its second and third weeks. The film follows the adventures of Hiro, a young boy, and his robot best friend, Baymax who according to IMDb “team up with a group of friends to form a band of high-tech heroes.” [8] Big Hero 6 has faced little direct competition until the November 26 release of Penguins of Madagascar. [8] [9] [10]

Image Courtesy of IMDb

Into the Woods
This film will be released on December 25, 2014 (see trailer below [a]). This is a big screen adaptation of the Stephen Sondheim musical and boasts big name actors Meryl Streep and Johnny Depp. The film will feature a new song written for Streep. The film focuses on a witch (Streep) teaching lessons to various fairytale characters such as Little Red Riding Hood, Cinderella and Rapunzel. The film will be up against another family musical, Annie, as well as the third installment of family comedy franchise Night at the Museum: Secret of the Tomb. Both of these competing films will be released before Christmas on December 19. [10] [11]

Future Slate

Because Disney’s fiscal 2014 is over, the emphasis is on what is to come in the next fiscal year. In his address to investors on November 6, 2014, Bob Iger emphasized the future slate and franchise expansion. Disney has released several long term plans. [6]

Marvel

Image Courtesy of marvel.com

Marvel was acquired in 2009 and has become an instrumental part of Walt Disney Studios success. Currently Disney is working on two Marvel franchises, The Avengers (2012) and Guardians of the Galaxy (2014). There are 11 Marvel films planned for the next five years (see table 1). [6]

Table 1 Table created in Microsoft Word by Lynn Walek [6]

Image Courtesy of IMDb

The next release on the Marvel docket is Avengers sequel Age of Ultron, which hits theaters in May 2015. Director Joss Whedon will return to lead stars Robert Downey Jr., Chris Hemsworth, Chris Evans, and Mark Ruffalo who will reprise their superhero roles. The trailer (see below [b]) which was originally set to air on October 28 during Marvel’s Agents of S.H.I.E.L.D. was leaked on October 22. Marvel and Disney responded by quickly posting the official trailer which got 34.3 million global views in its first 24 hours. This number shattered the previous record held by the Iron Man 3 trailer. [12] [13]

In the 2014 fiscal year, Guardians of the Galaxy had the highest domestic gross and the second highest worldwide gross. It grossed more than 770 million dollars worldwide. [14] Additionally, the success of Big Hero 6 proves that Marvel can produce successful animated films and they will likely continue to do so. [9]

Star Wars

Image Courtesy of lucasfilm.com/starwars

Image Courtesy of IMDb

Disney will produce a new trilogy of Star Wars movies: Episodes VII, VIII and IX. The title and teaser trailer for Episode VII have now been released. It will be called Star Wars: The Force Awakens and the trailer can be seen below [c]. This film will be released December 18, 2015. Episode VIII will be released in 2017 and Episode IX will be released in 2019. In 2016 Disney will release the first of their “stand alone” films within the Star Wars universe. [6]

Pixar

Image Courtesy of official Disney Pixar Facebook

Image Courtesy of IMDb

Noticeably absent from the 2014 slate Pixar will be back in June 2015 with Inside Out. This film is not a franchise expansion but it lists big name stars, Amy Poehler, Mindy Kaling, and Bill Hader. Poehler, Kaling and Hader will voice three of five emotions from inside the mind of a little girl. Pixar will continue two successful franchises in 2016 and 2017. Finding Dory, sequel to Finding Nemo, will be released in 2016. The recently announced Toy Story 4 will be released in June 2017 and boasts the return of director John Lasseter who was at the helm of the first two installments of the Toy Story franchise. Lasseter is also the chief creative officer of Walt Disney and Pixar Animation Studios and principal creative advisor of Walt Disney Imagineering. [6] [15]

Disney Pictures

Image Courtesy of waltdisneystdudios.com

Image Courtesy of IMDb

Following the success of Maleficent, which grossed 757 million dollars worldwide, Disney will continue to produce live action fairy tales. [16] The official Cinderella trailer was released on November 19 (see below [d]). This film is scheduled to be released in March 2015. Other live action fairy tales announced are The Jungle Book and Alice in Wonderland 2. Disney will also release another film in the Pirates of the Caribbean franchise. [6]

Sources*

[1] History of The Walt Disney Studios

[2] List of Disney Businesses

[3] List of Walt Disney Studio Businesses

[4] USA Today Disney’s Lucasfilm Purchase

[5] Walt Disney Fourth Quarter Earnings Press Release

[6] Walt Disney Fourth Quarter Earnings Conference Call Transcript

[7] Box Office Mojo – Alexander…Bad Day

[8] IMDb – Big Hero 6

[9] Box Office Mojo – Big Hero 6

[10] Box Office Mojo Release Dates

[11] Playbill – Into the Woods New Song

[12] IMDb – Avengers: Age of Ultron

[13] Deadline – Age of Ultron Trailer Leak

[14] Box Office Mojo – Guardians of the Galaxy

[15] Walt Disney Exec Bio – John Lasseter

[16] Box Office Mojo – Maleficient

Trailer Sources*

[a] Disney Movie Trailers YouTube – Into the Woods

[b] Marvel Entertainment YouTube – Avengers: Age of Ultron

[c] Star Wars YouTube – The Force Awakens

[d] Disney Movie Trailers YouTube – Cinderella

*Note: All sources were last accessed on December 1, 2014.

Hulu

Posted on October 5, 2014 by kdtinder

by Kay Tinder

OVERVIEW

Photo Courtesy of: technobuffalo.com

Hulu is a streaming video on demand (SVOD) service that allows the public to see clips, television series (scripted and reality), and movies virtually anywhere. Hulu offers free, ad-sponsored content as well as a membership package called Hulu Plus—a $7.99 monthly fee that gives a user a broader selection of content, lessens the burden of ads, and allows access to more platforms to view the content. Since the company is private, Hulu is not forced to disclose their financials. However, the company did announce that they reached $1 billion in revenue in 2013 [1].

Disney, 21^st Century Fox, and Comcast’s NBCUniversal share ownership in the company that has six million subscribers and has over 100,000 episodes and 5,400 films streaming [2]. The video streaming company has added more content, strengthened ties with various networks, interacted with the community, and experimented with new advertising models in order to stay competitive with ever changing new media.

NEW CONTENT

Photo Courtesy of: blog.hulu.com

James Franco released his much anticipated Saturday Night Live (SNL) documentary exclusively to Hulu’s Plus subscribers. Saturday Night started as Franco’s NYU Film School Project that gave a behind-the-scenes look at a week of SNL and the production process of a single episode [3]. Since its original film festival debuts, the documentary has received mostly positive reviews. Releasing content with such high buzz on a private service urges Hulu users to upgrade to Plus and pay a little extra to be part of the limited audience that sees exclusive content.

Photo Courtesy of: books.usatoday.com

Stephen King’s best-selling novel, 11/22/63, has just been ordered as a miniseries [4]. The Hulu Original will be split into nine, hour-long episodes. The drama follows Jake Epping, a high school English teacher, who travels through time to the late 50’s. His goal is to prevent the President John F. Kennedy’s assassination. Both King and J.J. Abrams (Bad Robot Productions) are working as executive producers, with Bridget Carpenter and Bryan Burk as writers [5]. This will also be the first time Warner Bros. Television (WBTV) and Hulu will collaborate on original programming [4]. Having big names on this project will certainly add hype to the new show and bring more traffic towards Hulu.

Casual is a straight-to-series, half-hour comedy series about a brother and sister, the first single and the latter newly divorced, who navigate the modern dating world while also raising a teenager under one roof. The ten episode, single-camera production is to be produced by Oscar-nominated director Jason Reitman and through Lionsgate Television [6]. Lionsgate adds to Hulu’s content connections while Reitman’s name and reputation bring in more customers.

Photo Courtesy of: www.projectcasting.com

ABC’s show Selfie , starring John Cho, was ordered to produce 13 episodes, but the comedy was cancelled after its seventh. Hulu decided to pick up the series and promised to release the six remaining episodes once a week, similar to its original television format [7]. It’s becoming more and more common for streaming services to save shows that are cancelled from traditional cable. Often they will finish whatever content they have produced or buy the rights and continue to produce more seasons.

Around the same time FX announced they would be streaming every the Simpsons episode ever produced, Hulu released that all 17 seasons of South Park would be available on Hulu, with new episodes available the day after they air [8]. This is just one of the many series Hulu makes binge-able while also keeping it up-to-date, a service that other streaming competitors do not provide.

Big names with a reputation of consistently producing good content litter Hulu’s upcoming shows. No doubt, Hulu’s continuous name-dropping will continue to draw people to its streaming services.

VIACOM

Photo Courtesy of: tvweek.com

Hulu has just expanded its deal with Viacom, increasing the amount and diversity of content on both Hulu and Hulu Plus. Viacom owns a diverse array of networks like Nickelodeon, Comedy Central, MTV, and TVLand. Already streaming shows like the Colbert Report, Breadwinners, and Awkward, Hulu will be adding Invader Zim, Workaholics, Spongebob Squarepants and Teenage Mutant Ninja Turtles—the final two being streamed in Spanish. They will also be refreshing already present content to include full past season of the Jersey Shore, Catfish, and many more [9]. This strengthened relationship could lead to more exclusive content in the future that would entice consumers to purchase Hulu Plus over other competitors.

APP UPDATES

Hulu has upgraded its free iOS app for Hulu Plus subscribers. Three new panels have been added to the initial screen. “Home” gives a selection of the best or popular content handpicked by Hulu. “Shows you Watch” keeps track of the shows you watch and makes them easily accessible. “Navigation” provides the categorized list of all of Hulu’s content.

Photo Courtesy of: blog.hulu.com 2

“Cast to TV” allows members to throw whatever they’re watching onto their television. Now, the new app will allow your phone to become the remote [10]. As more people turn to their phones and tablets to view content, Hulu’s refined app will serve as a plus for users.

COMMUNITY ENGAGEMENT

On October 16^th, 2014, the streaming service showed its support for the LGBT community when converting its usual green accents to purple for a day.

Photo Courtesy of: blog.hulu.com

To celebrate national #SpiritDay, Hulu highlighted LGBT-inclusive television series and films, including Ugly Betty, uncensored Sailor Moon, and Hulu Origianl East Los High—which also has an all-Latino cast. On this day, Hulu also reminded the public their partnership with GLADD, and Hulu’s ambition to have all backgrounds and cultures represented in their services [11]. Hulu is trying to show that they truly care about their audience and not just their money. They want all to feel relevant and welcome to their services.

ADVERTISING

Advertising on Hulu is affective, interactive, and integrated. Hulu has brought creative advertising techniques into their services that often leave competitors in the dust. Using choice-based ads allows the user to feel some power in what they watch and also helps advertisers target their market. Less wasted impressions means more money from advertisers, more money for Hulu, and less advertisements.

Photo Courtesy of: jinglepunks.com

Subway produced 4 to 9ers, six ten-minute episodes about high schoolers and their first part-time jobs. The main character works in a Subway and the business’s logo is in almost every frame. The integrated marketing technique was a huge hit and topped as Hulu’s most popular short-form comedy series [12]. Despite its success with unique advertising, Hulu is having some doubts.

Mike Hopkins, CEO of Hulu, is reconsidering the amount of ads shown on Hulu Plus. In December 2013, Hulu would show an average of 82.3 ads per month, versus YouTube’s 32.3 ad average per viewer [13]. Showing this amount of ads may bring in money, but is incredibly risky, especially on a service that’s paid for. If too many ads are shown, users will ditch Hulu, much like cable, and opt for a service that’s cheaper or shows fewer ads. Hulu is on the right track by constantly looking for new methods of marketing. Replacing traditional advertisements with integrated marketing, like 4 to 9ers, makes advertising seem more like content rather than harassment.

[1] http://blog.hulu.com/2013/12/18/a-strong-2013/

[2] http://variety.com/2014/digital/news/hulu-renews-viacom-deal-expanding-selection-of-nickelodeon-shows-1201341031/

[3] http://blog.hulu.com/2014/09/26/james-francos-snl-documentary-debuts-on-hulu/

[4] http://variety.com/2014/digital/news/hulu-orders-stephen-kings-112263-kennedy-assassination-thriller-series-from-j-j-abrams-1201310792/

[5] http://nypost.com/2014/09/22/stephen-kings-book-on-jfk-assassination-to-be-hulu-series/

[6] http://blog.hulu.com/2014/10/30/jason-reitmans-casual-comes-to-hulu/

[7] http://www.cnn.com/2014/11/25/showbiz/tv/selfie-hulu-episodes/

[8] http://blog.hulu.com/2014/09/26/all-seasons-of-south-park-now-on-hulu/

[9] http://www.cnet.com/news/happy-happy-joy-joy-hulu-scores-cult-toon-classics/

[10] http://blog.hulu.com/2014/10/01/introducing-the-reimagined-hulu-plus-app-for-iphone/

[11] http://blog.hulu.com/2014/10/16/hulu-goes-purple-for-spiritday/

[12] http://variety.com/2013/digital/news/subway-serves-up-second-season-of-hulus-4-to-9ers-exclusive-1200325496/

[13] http://nypost.com/2014/10/08/hulu-ceo-mulls-cutting-number-of-ads-running-on-hulu-plus/

Disney/ABC– (TV broadcast & cable properties only)

Posted on October 5, 2014 by jlmend02

by Jessica Mendelson

Image courtesy of Deadline

HISTORY

Founded in 2004 Disney/ABC Television Group is a large division of The Walt Disney Company that is in charge of, “global entertainment and news television properties, owned television stations group and a radio business [1].” The Group is currently run by Disney Media Networks President Anne Sweeney [3] but by the end of this year she will be succeeded by Ben Sherwood [6].

Anne Sweeney – Photo courtesy of The Walt Disney Company

Ben Sherwood – Photo courtesy of Disney ABC TV

FINANCIALS

DIS Stock Price 2014 – Image courtesy of Etrade

The Group is a division of the much larger Walt Disney Company, which is a publicly traded New York Stock Exchange Company labeled as DIS. Their market cap, how much the company is worth, is $156.87 billion. Their most current stock price is $92.51. They pay annual dividends, and at the end of their fiscal year on September 27, 2014 their net income was $7.5 billion. The companies Media Networks (which Disney/ABC TV Group falls under) consist of 45% of their revenue. The Network’s 4th quarter net income increased 5% to 5.2 billion, after a $10 million loss in cable and a $5 million gain in broadcast. [27] [28]

THE BUSINESS

The Group is divided into 6 different businesses that run ABC and Disney Television, production and distribution, and radio development. These include: ABC Entertainment Group (which is a joint business of ABC Entertainment and ABC Studios), ABC Family, ABC News, ABC Owned Television Stations Group, Disney/ABC Television Group Digital Media, and Disney/ABC Domestic Television [7].

The biggest part of the Group’s fall primetime season is 6 new shows created by the ABC Entertainment Group. The shows are; “Forever,” “How to Get Away with Murder,” “‘black-ish,” “Cristela,” “Manhattan Love Story,” and “Selfie.” In the past this division has produced shows such as: “Grey’s Anatomy,” “Modern Family,” “Scandal, and “Dancing with the Stars [4].”

Image courtesy of abcmedianet.com

FALL SEASON

In the Nielsen November Sweeps period ABC had the most impressive numbers across the board for non-sports programming for adults 18-49. ABC’s press release on November 25, 2014 [5] showed that ABC beat out CBS by 31%, NBC by 31% and Fox by 61% in terms of overall viewers.

Up 1% in Viewership (Adults 18-49) from last November – which is equal to 100,000 more sets of eyeballs.
Number one for 4 of 7 nights in any week in November – this also includes the top spot for every Thursday thanks to their 8:00-10:00 lineup.
Highest Rated TV Series – out of the Top 15 series for the sweeps ABC boasts 6 of them. They also have the two top dramas which are tied for number 1, “Scandal” and “How to Get Away With Murder.”
ABC is number one in 10pm hour for second year – this year (2014) and last year (2013), for Monday-Friday, ABC is top for this hour, which is an important lead-in to local news at affiliate stations. [5]

SHOW BREAKDOWN

Successes

1. How to Get Away with Murder

Image courtesy of Google Play

From executive producer Shonda Rhimes this drama follows law Professor Annalise Keating (Viola Davis) as she involves herself with four of her students [10].

Latest Thursday rating was 3.1 and viewers were 9.82 million in adults 18-49 [18].
Part of the, “Shondaland” Thursday lineup in the 1 hour 10:00pm spot [19].
In ratings and total viewers the show was up 7% in it’s last week [20].
The show is currently on a holiday break until 1/29/15 [10].

Thursday has been a HUGE night for ABC this fall. “Grey’s Anatomy” is 8-9, “Scandal” is 9-10 and then the newcomer “HTGAWM” follows that at 10. Each show shares executive producer Shonda Rhimes. For all of November sweeps ABC won Thursday Nights for the 4 consecutive weeks of the period.

2. Forever

Image courtesy CinemaBlend

Dr. Henry Morgan (Ioan Gruffud) is the top medical examiner in NYC, the secret behind his success? He examines the dead to try to find an answer to his own immortality [11].

1.0 rating in adults 18-49 which is up from the previous weeks 0.9 [21].
Tuesday 10:00 1-hour time slot.

3. ‘black-ish

Image courtesy jezebel.com

In this comedy Andre ‘Dre’ Johnson (Anthony Anderson) wonders if his quintessential life in the suburbs with his wife, daughter and son have, “brought too much assimilation for [his] black family [12].”

2.6 rating and 7.82 million viewers in adults 18-49 [22].
Wednesday 9:30 half-hour time slot.

“‘black-ish” has an excellent lead in with “Modern Family” being in the half-hour slot before it. “Modern Family” has around 10 million viewers, so that’s helping boost numbers for “‘black-ish.”

4. Cristela

Image courtesy of subscene.com

Cristela (Cristela Alonzo) is in her sixth and final year of law school but her traditional Mexican-American family is having trouble understanding her pursuit of this career. Cristela tries to balance old traditions with the modern world that she is working and living in [13].

1.0 rating and 5.19 million viewers in adults 18-49 [23].
Fridays at 8:30, half-hour time slot.

The full season has been ordered for the show, meaning 9 new episodes are on its way for the freshman comedy [24].

Flops

1. Selfie

Image courtesy of kenlevine.blogspot.com

Image courtesy of ABC Network

Eliza Dooley (Karen Gillan) has tons of social media ‘friends’ but seems to be missing some actual friends. She asks the help of a marketing guru played by John Cho in order to ‘rebrand’ herself to make real-life connections [15].

The show order was for 13 shows, but it was canceled after 6 airings [9].
It’s been rumored by the shows executive producer, Emily Kapnek, that the entire series, including the 7 un-aired shows, will be released on Hulu [8].
Its last rating was 1.5, 4.7 million viewers in adults 18-49 [9].

2. Manhattan Love Story

Image courtesy of ABC Network

This comedy exposes the differences in thought between men and women as they begin dating. This leads to opposing thoughts, and differing actions between new couple Dana (Analeigh Tipton) and Peter (Jake McDorman) [14].

After 4 episodes aired the show was pulled [16].
Premiered with a 1.3, 4.3 million viewers in adults 18-49

“Selfie” and “Love Story” were back-to-back half hour-comedies that filled up the 9:00 hour on Tuesdays. It was a tough lead-in for ABC’s drama “Forever” at 10:00 [17]. However, “Forever” hung-on for a full season where as the comedies got the axe.

WHAT’S UP NEXT?

ABC has 3 new dramas, “American Crime,” “Marvel’s Agent Carter,” “Secrets and Lies,” and a comedy, “Galavant,” slated to premiere in early 2015. There’s also the drama “The Whispers” and the comedy “Fresh Off the Boat” which have yet to be slated [2].

Image courtesy of Hollywood Reporter

Under the ABC Owned Station Groups, Disney/ABC is launching a new syndicated talk show with host Tyra Banks. The title as of now is, “The F-A-B,” which stands for Fun and Beautiful. It will include a panel of lifestyle gurus who will answer questions and talk to celebrities about what’s going on in social media, food, fashion and more [25].

ABC and producer Mark Gordon are writing a comedy with, and starring Iliza Schlesinger, called “Forever 31.” The hope is to make Schlesinger the top female in primetime comedy. The show depicts the struggles of her and her friends trying to become adults and the comedic trials of their everyday lives [26].

Sources

[1] Disney/ABC Television Group Homepage, disneyabctv.com, RT: 11/25/14

[2] ABC Unveils 2014-15 Primetime Lineup, 5/12/14, abcmedianet.com, RT: 11/25/14

[3] Disney/ABC Television Group Executives, disneyabctv.com, RT: 11/25/14

[4] Disney/ABC Entertainment Group Overview, disneyabctv.com, RT: 11/25/14

[5] ABC November 2014 Sweeps Press Release, 11/25/14, abcmedianet.com, RT: 11/29/14

[6] Ben Sherwood to Succeed Anne Sweeney, 3/24/14, abcmedianet.com, RT: 11/29/14

[7] The Walt Disney Company Media Networks, thewaltdisneycompany.com, RT: 11/29/14

[8] ‘Selfie’ Unaired ABC Episodes Head to Hulu, 11/24/14, Variety, RT: 11/29/14

[9] ABC Cancels ‘Selfie’, 11/7/14, Variety, RT: 11/29/14

[10] How to Get Away with Murder, abc.go.com, RT: 11/29/14

[11] Forever, abc.go.com, RT: 11/29/14

[12] black-ish, abc.go.com, RT: 11/29/14

[13] Cristela, abc.go.com, RT: 11/29/14

[14] Manhattan Love Story, abc.go.com, RT: 11/29/14

[15] Selfie, abc.go.com, RT: 11/29/14

[16] ABC Cancels ‘Manhattan Love Story,’ 10/24/14, Variety, RT: 11/29/14

[17] ABC Tuesday Comedies Premiere Low, 10/1/14, Variety, RT: 11/29/14

[18] ‘How to Get Away With Murder’ Goes Out On a High as ABC Dominates Thursday, 11/21/14, Variety, RT: 11/29/14

[19] ABC Wins Third Straight Thursday as ‘Scandal’ Hits A 6-Week High & ‘How To Get Away With Murder’ a Three-Week High, 11/14/14, tvbythenumbers.com, RT: 11/29/14

[20] ABC Hits a Season High in Adults 18-49 and Claims 7 of the Top 20 TV Shows the Week of November 17, 2014, 11/25/14, tvbythenumbers.com, RT: 11/29/14

[21] TV Ratings Tuesday, 11/19/14, tvbythenumbers.com, RT: 11/29/14

[22] Wednesday Final Ratings, 11/20/14, tvbythenumbers.com, RT: 11/29/14

[23] Friday Final Ratings, 11/24/14, tvbythenumbers.com, RT: 11/29/14

[24] ABC Gives ‘Cristela’ Full-Season Pickup, 11/24/14, Variety, RT: 11/29/14

[25] Syndicated Daytime Talker, ‘The F-A-B,’ 10/20/14, thefutoncritic.com, RT: 11/25/14

[26] Iliza Shlesinger To Topline ABC Comedy, 11/20/14, Deadline, RT: 11/25/14

[27] The Walt Disney Company Quarter Four and Fiscal Year 2014 Reports, 11/6/14, thewaltdisneycompany.com, RT: 11/29/14

[28] Disney Stock Information, thewaltdisneycompany.com, RT: 11/29/14

Buenavista/Disney Pictures

Posted on October 5, 2014 by iclynch

by Izzy Lynch

Photo Courtesy of [1] www.waltdisneystudios.com

Contact

Address: 500 S. Buena Vista Street, Burbank, CA. 91506

Phone: (818) 560-1000

Twitter: @DisneyPictures

History and Properties

Snow White Original Vintage Film Poster. Photo Courtesy of www.animationartstudio.com

The Walt Disney Studios is the world-renowned film division of the film-turned-lifestyle corporation, The Walt Disney Company (NASDAQ: DIS) [2]. Founded in 1923 under the name The Disney Brothers Studios by brothers Walter E. Disney and Roy O. Disney, the company gained recognition for Walt’s impressive art in second dimension animation and the rich character portrayals [3]. The company has become the most successful animation brand in the world, crafting iconic characters such as Mickey Mouse, and producing timeless features such as Snow White and the Seven Dwarfs (1937), Mary Poppins (1964), Lion King (1994) and many more. Since the studios’ inception, the company has grown to host multiple lucrative businesses, including resorts, theme parks, and merchandise, all utilizing the characters created through the company’s television and film productions. The studios have expanded their reach to include The Walt Disney Studios Motion Pictures, The Walt Disney Animation Studios, Pixar Animation Studios (2006), Lucasfilm Limited LLC (2012), Marvel Studios (2009), Touchstone Pictures, Disneynature, and Disneytoon Studios. Films produced by these subsidiaries are distributed through The Walt Disney Studios Motion Pictures, formerly known as Buena Vista Pictures [3].

CEO and Chairman of The Walt Disney Company, Robert A. Iger. Photo Courtesy of www.waltdisneystudios.com

CEO and Chairman of The Walt Disney Company, Robert A. Iger. Photo Courtesy of [4] www.waltdisneystudios.com

Management

As of 2005, Robert A. Iger has headed The Walt Disney Company, serving as both Chief Executive Officer and Chairman [4]. Iger reinstated the company’s relationship with the previously affiliated Pixar Animation Studios in 2006, which led to the hiring of Pixar Chief Executive Officer John Lasseter and Pixar President Edwin Catmull to head the then floundering Disney Animation sector of the studios. Since incorporating the two as Chief Creative Officer and President of the Walt Disney Animation Studios respectively in 2008, the company has seen an incredible improvement in the quality of content, producing blockbuster hits including Wreck It Ralph (2012), Frozen (2013), and Big Hero 6 (2014) [5].

Financial Information

The Walt Disney Company, which became a publicly traded entity in 1940 [6], released its Q4 and 2014 financial reports on November 6th, 2014 to reveal record-breaking numbers for the fourth year in a row. Along with impressive numbers from the overall company, Studio Entertainment revenues soared 22% from last year, earning nearly $7.3 billion out of the nearly $49 billion company revenue total, garnering the largest increase in revenue of the Company’s other business ventures [7].

The Walt Disney Company’s 52 Week Stock Price Chart. Photo Courtesy of Businessweek.com

Recently, the company experienced an impressive increase in their current trading price with the release of their eighty-eight second Star Wars: The Force Awakens teaser. Trading prices for the company rose to a share price of $92.96 on Friday, November 28th [8], which has proven to be not only a 52-week high, but also an all time high for the company [9]. While stock prices represent the entire Walt Disney Company, it is important to note that the characters from the film productions are an integral part of what keeps the company relevant and popular, which has a significant impact on the stock price.

Current Projects

The Walt Disney Studios operates their production of films in the format of larger tent-pole franchises supporting the lower budget features. The company tends to produce films that fulfill the requirements of the four quadrants of moviegoers: both male and female, over and under 25 years of age.

After Disney’s overwhelming domestic and international success of 2013’s animated hit Frozen, the company has continued to produce high quality and exceptionally profitable films throughout its current slate [10], which includes both live action and animated features. Towards the closing of a strong summer for the company, with releases such as Maleficent and Planes: Fire and Rescue, Marvel Studios released the tent-pole live action film Guardians of the Galaxy [10], which has garnered the title of being the top grossing film of 2014 with a total earning of $331.1 million at the global box office; a considerable achievement for its $170 million budget [11]. Starring Chris Pratt, Zoe Saldana, and Bradley Cooper, the film explores the uniting of a motley crew attempting to save the galaxy at the hands of an evil villain [12]. The film premiered on August 1st, 2014, and was highly praised by critics and audiences alike, scoring a 90% critic approval rating from Rotten Tomatoes [13].

Big Hero 6 Promotional Poster. Photo Courtesy of www.marvel.wikia.com

Guardians of the Galaxy served as the ideal primer for the November 7th release of Big Hero 6, a collaboration of the Walt Disney Animation Studios and Marvel Studios. Big Hero 6, with its $165 million production budget [14], incorporated characters from Marvel’s 5,000-character bank into the Animation Studios’ computer generated imagery format [15]. The result was a success; the film garnering a $50 million domestic box office in its opening weekend, as well as gaining the top spot of the weekend box office ahead of highly anticipated films, such as Warner Brothers’ Interstellar [16]. The film has netted $224.1 million in the worldwide box office to date [16].

Future Projects

The Walt Disney Studios have many high profile projects planned for release through 2019, having announced multiple films from each of its accompanying brands. Many of these films include live-action reboots of past Disney classics, continuations of prior franchises, or new franchise launches.

The most highly anticipated upcoming releases include the reboots of the Star Wars franchise. Star Wars: The Force Awakens, directed by the talented J.J. Abrams, utilizes the Lucasfilm-constructed universe to continue the saga and is scheduled for release in December, 2015. The film, which takes place in a time after Star Wars Episode VI: Return of the Jedi (1983), starring Harrison Ford, Mark Hamill, Carrie Fisher, and others from the first installment of the series, has generated great interest. Chairman and Chief Executive Officer Bob Iger has announced that his contract has been extended from terminating in March 2015 to June 2018 to oversee the release of two of the three upcoming Star Wars films [17].

Walt Disney Studios has also announced the continuation of the wildly popular Pirates of the Caribbean franchise, with a new film scheduled to be released in the summer of 2017. The film will be titled Pirates of the Caribbean: Dead Men Tell No Tales [18].

Marvel plans to continue the producing widely profitable Avengers, Thor, Captain America, and Guardian of the Galaxy franchises, scheduling to release sequels to the films through 2018. Marvel has multiple other first-appearance films set to premier as well [19].

Pixar Animation Studios has announced the production of Toy Story 4, which came as a shock to many after the seemingly neat conclusion of the franchise with the release of Toy Story 3 (2010) [20]. Pixar has also announced plans to revive The Incredibles and Finding Nemo films with sequels, including the anticipated release of the film Finding Dory in 2016 [21]. Pixar is anticipating the release of their next film, Inside Out, a story told through a child’s emotions, in June of 2015 [21].

Sources

[1] “The Walt Disney Studios >> Walt Disney Studios Home” The Walt Disney Studios Retrieved 28 November 2014

[2] “DIS-NASDAQ.com” NASDAQ.com Retrieved 30 November 2014

[3] “Disney History” The Walt Disney Company Retrieved 29 November 2014

[4] “Rober A. Iger – The Walt Disney Company” The Walt Disney Company Retrieved 29 November 2014

[5] “Big Hero 6 Proves it: Pixar’s Gurus Have Brought the Magic back to Disney” Wired.com Retrieved 29 November 2014

[6] “Chronology of The Walt Disney Company” Chronology of The Walt Disney Company Retrieved 26 November 2014

[7] “Disney Fiscal Report 2014” The Walt Disney Company Retrieved 22 November 2014

[8] “DIS: Stock Information” Businessweek.com Retrieved 28 November November 2014

[9] “‘Star Wars’ Trailer Awakens Walt Disney Stock” TheGuardian.com Retrieved 30 November 2014

[10] “The Walt Disney Studios Current Slate The Walt Disney Studios Retrieved 28 November 2014

[11] “2014 Top Grossing Films” BoxOfficeMojo.com Retrieved 1 December 2014

[12] “Guardians of the Galaxy – IMDB” IMDB.com Retrieved 1 December 2014

[13] “Guardians of the Galaxy Review – Rotten Tomatoes” RottenTomatoes.com Retrieved 28 November 2014

[14] “Big Hero 6 Box Office” BoxOfficeMojo.com Retrieved 30 November 2014

[15] “Disney Buys Marvel Entertainment” TheGuardian.com Retrieved 26 November 2014

[16] “Nov. 7th 2014 Weekend Results” BoxOfficeMojo.com Retrieved 30 November 2014

[17] “Bob Iger to Remain Disney Chief through 2018” Variety.com Retrieved 26 November 2014

[18] “‘Pirates of the Caribbean 5’ Set for Summer 2017” The Hollywood Reporter Retrieved 23 November 2014

[19] “Marvel Studios Announcements” The Slate Retrieved 27 November 2014

[20] “Pixar’s ‘Toy Story 4’ Set to Play in Theaters in 2017” Variety.com 07 November 2014

[21] “Pixar Animation Studios Official Slate” Pixar Retrieved 30 November

Disney-ABC

Posted on April 21, 2014 by eamoomey

By Nicolas Claro

Company History

On January 4^th, 1996, Michael Eisner and the Walt Disney Company came to an agreement with Capital Cities/ABC on a merger between the two companies, forming what is known today as Disney-ABC TV [1]. In addition to ABC Television Network, Disney-ABC owns multiple cable channels including Disney Channel Disney XD, ABC Family and ABC News, as well as a controlling stake in ESPN and an equity holding in A+E Networks.

Corporate

ANNE SWEENEY

Co-Chair, Disney Media Networks
President, Disney/ABC Television Group (2005-2015)

KEVIN BROCKMAN

Executive Vice President, Global Communications, Disney/ABC Television Group

REBECCA CAMPBELL

President, ABC Owned Television Stations Group

PAUL LEE

President, ABC Entertainment Group

GARY MARSH

President and Chief Creative Officer, Disney Channels Worldwide

BEN SHERWOOD

Co-President, Disney/ABC Television Group (2010-2015),

Co-Chair, Disney Media Networks
President, Disney/ABC Television Group (2015-)

[2]

Q1 EARNINGS

The Walt Disney Company’s first quarter of the fiscal year ended on December 28, 2013. Since the first quarter of the 2013 fiscal year, The Walt Disney Company’s media networks have seen a 4% increase in revenue, and an operating income increase of nearly 20%. However, the company saw a decrease of almost $85 million in income, due in large part to contractual rate increases to Modern Family and other long-tenured shows on the network. [3]

PROGRAMMING

The cast and crew of Modern Family winning their fourth Emmy in four years. [4]

Disney-ABC has done a very fine job of diversifying their TV offerings, broadcasting programs for every sort of viewer imaginable. The company’s two most popular offerings are 4-time Emmy winner Modern Family [4] and the company’s longest running primetime drama, Grey’s Anatomy. In addition, ABC has created successful shows based on existing third-party content, such as Once Upon a Time and Agents of S.H.I.E.L.D. ABC also airs a large number of successful unscripted shows, such as The Bachelor and Dancing With The Stars, talk-shows in both the morning (The View) and late-night (Jimmy Kimmel Live!), live college football and NBA games, and national news shows such as Good Morning America.

Scandal creator Shonda Rhimes (left) and the show’s star Kerry Washington. Rhimes also created ABC’s long running Grey’s Anatomy. [5]

ABC Family and the various Disney channels offer popular youth-oriented series such as Pretty Little Liars and the cartoon Gravity Falls.

In this upcoming season, Disney-ABC plans to bolster its broadcast schedule even further by collaborating with well-respected directors and producers such as David O. Russell and Bryan Singer on the shows The Club [6] and Black Box [7] , respectively.

Director Bryan Singer, well known for his directorial work on the X-Men films, is bringing a show to ABC this year. [8]

New King of Late Night?

ABC’s Jimmy Kimmel (Left) and NBC’s Jimmy Fallon (Right) [9]

On April 3, 2014, Late Night host David Letterman announced his retirement from the show, and from late-night TV in 2015. Stephen Colbert will replace him on CBS in the same time slot after his departure. [10] With David Letterman’s retirement in 2015, ABC’s Jimmy Kimmel will have the longest active run of late night hosting on broadcast TV with a consecutive 11 years on the air. Along with Colbert, Kimmel has already begun competing with the recently appointed Tonight Show host Jimmy Fallon on NBC, who’s show shares a timeslot with Kimmel.

So far, among the two shows, The Tonight Show has dominated in TV ratings. However, Jimmy Kimmel Live is fast on Fallon’s heels in the digital department. After a stellar debut week (avg 6.2 million viewers), Fallon’s ratings have come back to Earth (avg 1.8 million viewers in its 2^nd week). A report from Nielsen “SocialGuide”’s data, the number of impressions on Twitter for each show are comparable, and Kimmel’s uptick in viewership means that the margin between the two shows is closer than you think. These two talk-show stalwarts look to be set to compete for years to come, and ready to take on all challengers. [11].

The End of an Era?

Will this Aereo antennae (left) be the end of TV as we know it? [12]

On February 14, 2012, a company called Aereo created a product that was designed, in their eyes, to be the future of television. Aereo created a mini-sized antennae that effectively replaced a cable box and allowed consumers to “break free” from cable companies [12], all for a very affordable price of $80 a year. However, by doing so, Aereo was breaking many rules by not paying retransmission fees to the networks it carried, something that the cable providers are required to do. As such, cable companies swarmed Aereo with suits and injunctions within months, but to no avail [13]. 2+ years later, Aereo is still operational, and now more faces have joined in the fight against them, including ABC.

Aereo founder Chet Kanojia [15]

Specifically, their case against Aereo is set to go to Supreme Court review on April 22, 2014, and will likely be resolved by the end of June. If they lose, Aereo could be a signal of what is to come, with other startups following suit, and ducking retransmission fees. However, even if the networks win this battle, has the issue gained enough traction that it has gone down an irreversible path? Many Aereo subscribers, and consumers fed up with their cable companies, are embracing this new technology and championing it as the next big thing. Nobody knows just how this case will play out, but everyone knows that the repercussions will be massive [15][14]

Fighting Fire with Fire

: Scandal’s growing social media numbers

Scandal’s growing social media numbers [16]

Recent advances in broadcast technology have seriously hindered TV’s chances at remaining a top broadcast medium in the past few years. Internet piracy, DVR and online streaming services have all impeded on the television’s reign atop the media market. However, it seems that ABC has found a way to turn the tables and use these new developments to their advantage.

The best example of this is ABC’s smash hit show Scandal. ABC has allowed the show’s creator, Shonda Rhimes, to run rampant on social media, and she does so with finesse. Her constant involvement and interaction with fans throughout the show’s run has led to a massive social media following for everyone from Rhimes, to the show’s star, Kerry Washington, to Scandal’s official social media accounts.

To show just how astronomical its rise has been, take Scandal’s social media growth from its premiere up to the third season finale on April 17, 2014. At the former, Scandal had about 500,000 connections on Facebook, Twitter and Youtube combined. As of the third season finale, Scandal has 1.4 million views on its official Youtube page, 2.6 million followers on Twitter and almost 5 million fans on Facebook. As you would expect, Scandal’s most popular demographic is in the 18-49 range, who – not so coincidentally – are the demographic most present on social media networks [16].

Works Cited

[1] THE MEDIA BUSINESS;Disney and ABC Shareholders Solidly Approve Merger Deal

[2] All portraits courtesy of disneyabctv.com

[3] THE WALT DISNEY COMPANY REPORTS FIRST QUARTER EARNINGS FOR FISCAL 2014

[4] Modern Family – The Television Academy

[5] girltalkhq – ‘Scandal’ & ‘Greys Anatomy’ Creator Shonda Rhimes To Receive Diversity Award

[6] Deadline – Soapy Drama From David O. Russell & Susannah Grant Gets ABC Series Order

[7] Deadline – Bryan Singer To Direct & Exec Produce CBS Series ‘Battle Creek’ From Vince Gilligan & David Shore

[8] IMDB – Bryan Singer photos

[9] tvovermind – Jimmy Fallon and Jimmy Kimmel Agree To Play Nice

[10] CBSNews – Stephen Colbert to replace David Letterman on “Late Show”

[11] thewrap.com – Jimmy Fallon vs. Jimmy Kimmel: The New Late Night Fight, by the Numbers

[12] “Love is in the Aereo” – Aereo.com press release

[13] “Aereo Prevails” – Aereo.com press release

[14] USAToday – Supreme Court case could test future of broadcast TV

[15] Fortune – What happens if broadcasters lose the Aereo case?

[16] How Social Media Helps Drive ABC’s ‘Scandal’

Buenavista/Disney Pictures

Posted on April 20, 2014 by Ahmed Sabih

By Ahmed Sabih

Image courtesy of thewaltdisneystudios.com

Company History

The Walt Disney Studios was founded in 1923 under the moniker “The Disney Brothers Cartoon Studio”. The company built its early success on its slate of animated classics such as Alice in Wonderland and Snow White and maintaining success with these animated pictures with hits like The Lion King and Aladdin. [1] Buena Vista is the company, owned by Disney, which distributes the content from the divisions under Disney. These divisions include Walt Disney Studios Motion Pictures, Marvel Studios, Touchstone Pictures, Walt Disney Animation Studios, and others. Disney also has subsidiaries in Pixar Animation Studios and recently acquired Lucasfilm. [2] [3]

Key Executives

Robert A. Iger – Chairman and CEO, The Walt Disney Company

Bob Iger – Photo courtesy of thewaltdisneycompany.com

Alan F. Horn – Chairman, The Walt Disney Studios

Alan Horn – Photo courtesy of thewaltdisneycompany.com

Alan Bergman – President, The Walt Disney Studios

Alan Bergman – Photo courtesy of waltdisneystudios.com

Financials

Disney has begun its fiscal 2014 (Oct-Dec) strong, with revenues hitting just above $12.3 billion, an increase from fourth quarter fiscal 2013 revenues of $11.5 billion. Highlights of the past fiscal year include Earnings Per Share (EPS) values increasing 8 percent to a record $3.38. Disney also set records for Net Income, which increased rose 8 percent to $6.1 billion. [4] [5]

Current Slate

Frozen

Image courtesy of imdb.com

Frozen, Disney’s big animated hit of the holiday season, released on November 27th, 2013. Led by the voices of Kirsten Bell and Idina Menzel, Frozen is the tale of Anna and Elsa, two sisters whose lives change when Elsa’s magical wintery powers accidentally set off an eternal winter. Elsa retreats to the mountains and it is up to Anna, her friend Kristoff with his reindeer Sven, and childhood snowman come-alive Olaf to help Elsa tame her powers and rescue the village. [6] [7]

Much of Disney’s success during the past quarter can be attributed to Frozen, which saw record-breaking numbers. With a production budget of $150 million, Frozen‘s opening weekend saw domestic totals of $67.3 million. However, as of April 20th, Frozen is about to eclipse a whopping $400 million domestic total. Worldwide, Frozen has reached over $1.1 billion, which is the highest ever gross for an animated film. [8] With further windows opening later down the road, DVD sales, merchandise and soundtrack sales should help Disney cash in fully on the success of Frozen.

The film did well with regards to reviews. Metacritic gave it 74 out of 100 based on 43 critic reviews. [9] Many critics lauded Frozen as a return to the excellence of Disney’s pedigree. Certainly the numbers can back that statement. In addition, reviews praised the technical aspect of the film, citing the 3-D Animation to be top notch. Frozen won two Academy Awards — Best Animated Feature Film and Best Original Song (“Let It Go”).

Captain America: The Winter Soldier

Image courtesy of imdb.com

Kicking off the blockbuster season, Disney continued the big-time Marvel franchise starting on April 4th. With big name stars such as Chris Evans, Scarlett Johansson and Samuel L. Jackson, the film follows the story of Steve Rogers, Captain America, as he must adapt to modern times and modern crimes. When a colleague at S.H.I.E.L.D is attacked, a conspiracy web is revealed, the consequences of which are dire. Captain America teams up with the Black Widow and Falcon in order to put an end to the plot, but they are met by unexpected foes. [10]

As the summer season is starting up, Captain America started strong on its opening weekend, grossing $95 million domestically. Its budget is estimated at $170 million, and as of April 20th, The Winter Soldier has grossed over $201 million domestically, with a worldwide gross of over $586 million. As we get into the thick of the summer season, it should have the legs to gain more money for Disney and deliver on its blockbuster potential. [11] One way Disney is helping to promote its long-term success is by offering fans their own S.H.I.E.L.D badge through May 25th and spreading the word of the film into the midst of the summer. [12]

Review-wise, The Winter Soldier has done well, scoring a 70 out of 100 on Metacritic based on 44 critic reviews. Generally, the film is praised among critics for its acting, and special effects and ability to deliver as a sequel in the superhero genre. However, the general consensus is that the film isn’t truly remarkable enough to stay in the memories of audiences for too long. [13]

What Lies Ahead

Image courtesy of imdb.com

Disney’s summer slate looks to fill the summer with star power. Million Dollar Arm, set to release May 16th, stars Mad Men’s front man Jon Hamm. Inspired by true events, the story follows baseball scout JB Bernstein’s quest to find the next star pitcher. He travels to India to make a reality-show competition to find a cricket player that will sign a league contract as a pitcher. The film co-stars Slumdog Millionaire actor Madhur Mittal, and it will likely look to capitalize on his international presence. [14]

Image courtesy of imdb.com

Opposite Million Dollar Arm is Disney’s Maleficent, starring blockbuster specialist Angelina Jolie. An homage to Disney’s roots, the film is about the untold story of Maleficent, the villain from the 1959 classic, Sleeping Beauty, and her transformation of heart to stone, revealing her reasoning to curse the baby Aurora. Elle Fanning brings extra star power in a supporting role, as does Charlto Copley and Sam Riley. [15] The soundtrack will feature hit-artist Lana Del Rey, with early commercials featuring her re-imagining of the song, “Once Upon A Dream” from the 1959 film.

Image courtesy of imdb.com

Looking even further ahead, Disney’s acquisition of Lucasfilm brings the biggest blockbuster of them all, Star Wars, to the horizon of Disney. Buzz is already being generated for the films, bringing out the big guns by signing J.J. Abrams as the director for the new trilogy. As of now, the first of the trilogy is set to release around December 2015. [16]

Sources

[1] The Walt Disney Studios Company History

[2] The Studios of Disney

[3] Disney acquires Lucasfilm Ltd

[4] Disney First Quarter Earnings 2014

[5] Disney Fourth Quarter Earnings 2014

[6] IMDB – Frozen

[7] Box Office Mojo – Frozen

[8] Deadline: Frozen Highest International Grossing Animated Picture of All Time

[9] Metacritic – Frozen

[10] IMDB – Captain America: The Winter Soldier

[11] Box Office Mojo – Captain America

[12] SHIELD Badge Promotion

[13] Metacritic – Captain America

[14] IMDB – Million Dollar Arm

[15] IMDB – Maleficent

[16] IMDB – Star Wars (2015)

YouTube

Posted on March 15, 2014 by Blair Shulman

By Blair Shulman

Photo courtesy of techtipsworld.com [1]

YouTube, LLC

901 Cherry Ave.
San Bruno, CA 94066

Phone: +1 650-253-0000

Fax: +1 650-253-0001

www.youtube.com

A Brief History

It’s hard to believe that YouTube is only 9 years old. The video sharing website was created in 2005 by former PayPal co-workers Chad Hurley, Steve Chen and Jawed Karim. Little did they know it would go on to be the third most visited site in the world after Google and Facebook. YouTube’s first video clip was posted in April 2005 and by November, users were sending up to 8 terabytes of data per day (which is the equivalent of the entire contents of a Blockbuster store). [2] This attracted the attention of Google who paid $1.65 billion in stock for the company in the fall of 2006. By then, the site was gaining more than 700 million views a week. Today, more video content is uploaded to YouTube in 60 days than all three U.S. television networks have created in 60 years. [2]

Key Executives

Chad Hurley (Advisor and Co-Founder) [3]

Chad Hurley (Former CEO, Advisor and Co-Founder) [3]

Steve Chen (Co-Founder) [4]

Jawed Karim (Co-Founder) [5]

Susan Wojcicki (Chief Executive Officer) [6]

Financial Statistics

In 2006, YouTube officially became a subsidiary of Google, Inc. in a $1.65 billion deal. Although Google has never released any specific numbers in regards to YouTube’s revenues, they do release numbers about their own growth, revealing some information about YouTube’s results. On April 16, 2014, Google released financial results for the quarter ending March 31, 2014. According to Larry Page, CEO of Google, Google’s revenue was $15.4 billion, up 19 percent year on year. [7] Site revenue, which represents sites Google operates (like Google.com, YouTube, and Gmail), generated revenue of $10.47 billion, or 68 percent of total revenue. That’s a 21 percent increase over last year. Network revenue, aka “Adsense,” did $3.4 billion in revenue, a four percent increase over last year. [8] YouTube uses Google AdSense to generate their automatic media advertisements that are targeted to site content and audience on both their mobile and desktop sites. Another focus of the report was Google’s desire to develop advertisements that facilitate brand-building, in particular on YouTube. According to the Chief Business Officer of Google, Nikesh Arora, nearly all Super Bowl advertisers this year also had paid spots on YouTube. “We’ve seen a trend of brands coming over to YouTube as an addition to their TV campaigns,” Arora says, “The real fun will begin when people do brand building campaigns starting on digital, including YouTube. This is definitely the Holy Grail.” [9]

In The News

Susan Wojcicki Named New CEO of YouTube: Susan Wojcicki, one of Google’s earliest employees and former Senior Vice President of Ads and Commerce, became the new CEO of YouTube in February of 2014. The 45-year-old mother of four replaced Salar “SK” Kamangar, who was the CEO of YouTube for just over three years. Before that, Salar ran day-to-day activities at Google and took over the CEO position from YouTube co-founder Chad Hurley in 2010. [10] Kamangar now stands as the Senior Vice President of YouTube and Video for Google.

Photo courtesy of marketingland.com [16]

Wojcicki joined Google in 1999 as the 16th employee, becoming the search engine’s first marketing executive. [11] In her various positions at Google, Wojcicki has overseen product management of AdSense, Google Book Search and Google Video. Prior to Google, she worked at Intel, Bain & Co. and R.B. Webber & Co. [11] This move most likely signals a desire on Google’s part to start monetizing YouTube and its advertising content in a big way, since Wojcicki’s previous positions at Google have been centered around managing its entire ad sales department. In Google’s own statement, CEO Larry Page said, “YouTube is a billion person global community curating videos for every possibility. Anyone uploading their creative content can reach the whole world and even make money. Like Salar, Susan has a healthy disregard for the impossible and is excited about improving YouTube in ways that people will love.” [12]

Screenshot courtesy of makerstudios.com [12]

Screenshot courtesy of makerstudios.com (click to enlarge) [15]

Disney Buys Maker Studios: The Walt Disney Company completed a deal on March 24, 2014 to pay $500 million to acquire Maker Studios. The deal could end up closing for as much as $950 million if specific growth targets are met by Disney. [13] Maker Studios is a YouTube multi-channel network that produces high-quality videos for some of the most “YouTube famous” users on the site such as PewDiePie and channels such as Epic Rap Battles of History. [13] Financed by venture capitalists and grants from YouTube, Maker Studios now operates over 55,000 channels, boasts 380 million subscribers and 5.5 billion views per month. [14] It’s not unclear why Maker Studios looked desirable to Disney. The YouTube video supplier can help promote Disney’s many characters and franchises to a young target audience. Maker can also serve as an example of how to successfully interact with the “raised-on-the-Web” generation. [13] When Maker succeeds, YouTube succeeds as well. This recent acquisition was a huge win for the YouTube, Maker and Disney families.

Turning YouTube Stars Into Real Celebrities: Welcome to the next major evolution of YouTube’s business. New YouTube CEO Susan Wojcicki has helped to devise a plan to propel YouTube users to the next level of stardom. YouTube is chock full of “stars” who broadcast their content to thousands of loyal subscribers every day. But how many of these stars can the public actually put a name and a face to? That’s why YouTube is spending millions on advertising to overcome this awareness challenge. Popular YouTube users will now be getting their own promotional TV spots and premium-priced ad rates as part of an effort to package online video stars like traditional TV celebrities. [17] The first stars to get the ads will be chef Rosanna Pansino and beauty gurus Michelle Phan and Bethany Mota. The ads will be shown on networks like The CW and ABC Family, local TV and billboards in New York and Chicago, Teen Vogue, Seventeen, Entertainment Weekly and even in NYC subways. [18] The ads are being developed by ad agency Co:Collective. One challenge Wojcicki notes is “trying to get advertisers who traditionally bought TV to understand the YouTube platform.” [18] But Wojcicki believes in patience, hard work and continual growth. “As the platform matures and we have better monetization, we want to be able to continue to grow the whole ecosystem in a way that’s good for advertisers, good for publishers and good for users,” Wojcicki said. [18]

YouTube user Michelle Phan’s homepage, boasting more than 6 million subscribers

Sources:

[1] YouTube Company Logo, techtipsworld.com, RT: 4/12/14

[2] “Brief History YouTube”, time.com, RT: 4/12/14

[3] Photo of Chad Hurley, politic365.com, RT: 4/12/14

[4] Photo of Steve Chen, twitter.com, RT: 4/12/14

[5] Photo of Jawed Karim, commons.wikimedia.org, RT: 4/12/14

[6] Photo of Susan Wojcicki, hub.jhu.edu, RT: 4/12/14

[7] “Google Inc. Announces First Quarter 2014 Results“, investor.google.com, 4/16/14, RT: 4/19/14

[8] “Google misses Q1 2014 earnings with $15.42 billion in revenue“, arstechnica.com, 4/16/14, RT: 4/19/14

[9] “Despite 19% Revenue Growth, Google Q1 Earnings Disappoint Investors“, forbes.com, 4/16/14, RT: 4/19/14

[10] “YouTube’s Chad Hurley to step down as chief executive“, theguardian.com, 10/29/10, RT: 4/19/14

[11] “Google Names Susan Wojcicki CEO of YouTube“, variety.com, 2/5/14, RT: 4/19/14

[12] “Google Confirms Ads & Commerce SVP Susan Wojcicki Is The New YouTube CEO“, techcrunch.com, 2/5/14, RT: 4/19/14

[13] “Disney Buys Maker Studios, Video Supplier for YouTube“, nytimes.com, 3/24/14, RT: 4/19/14

[14] “With Disney Buying Maker, Do All Big Media Companies Need To Up Their YouTube Game?“, forbes.com, 4/1/14, RT: 4/19/14

[15] Screenshot of Maker Studios website, makerstudios.com, RT: 4/19/14

[16] Photo of Susan Wojcicki’s tweet after being appointed CEO of YouTube, marketingland.com, 2/5/14, RT: 4/19/14

[17] “YouTube’s Big Plan to Turn Its Stars Into Real Celebrities“, wired.com, 4/16/14, RT: 4/19/14

[18] “Exclusive Interview: Susan Wojcicki’s Plan to Make YouTube ‘Stars’ Real-Life Famous“, adage.com, 4/14/14, RT: 4/19/14

Principles & Practices

Website by the students of TRF235

Tag Archives: Disney

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Company History

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What Lies Ahead