iHeart Media & Entertainment

Niko Santore and Aria Sivick


iHeart MEDIA Inc logo

[1] iHeartMedia Incorporated logo

 Company Overview

iHeart Media Incorporated is an entertainment company who provides radio programming and live entertainment worldwide. Evolving from iHeart Communications Inc, the company now operates Clear Channel Outdoor Holdings and iHeartMedia, whose assets reach worldwide. The two divisions of iHeart Media Inc strive to support each other in advertising and entertainment, covering a record setting 150 markets and operating through 850 stations in the U.S., and supporting 245 million monthly listeners. Including iHeart Radio, the company hosts an impressive array of online and mobile services such as real time traffic services, live concerts and entertainment, and program syndication. The goal of the company is to design a more innovative and dynamic future that supports a strong digital footprint on a diverse, accessible mobile platform. [2]

[3] The iHeart Family

Key Executives


Bob Pittman

Bob Pittman – Chairman and Chief Executive Officer  [17]

Richard J Bressler

Richard J Bressler – President Chief Operating Officer and Chief Financial Officer [18]

Wendy Goldberg - Executive VP and Chief Communications Officer

Wendy Goldberg – Executive VP and Chief Communications Officer [18]

Robert H. Walls, Jr. Executive Vice President and General Counsel

Robert H. Walls, Jr. Executive Vice President and General Counsel [18]

Gayle Troberman Executive Vice President and Chief Marketing Officer

Gayle Troberman – Executive Vice President and Chief Marketing Officer [18]

Scott Wells Chief Executive Officer, Clear Channel outdoor Americas

Scott Wells Chief Executive Officer, Clear Channel Outdoor Americas [18]

William Eccleshare - Chairman and CEO, Clear Channel International [18]

William Eccleshare –
Chairman and CEO, Clear Channel International [18]

John Sykes - President of Entertainment Enterprises [18]

John Sykes –
President of Entertainment Enterprises [18]


Steve Mills Global Chief Information Officer[18]

Business Module

Clear Channel Outdoor Logo

[4] Clear Channel Outdoor Logo

In the face of a growing digital age, in 2014, Clear Channel Communications renamed itself iHeart Media in an effort to face the competition of Pandora and Spotify. iHeart Media was and is their most successful digital brand, and in order to converge to the digital age (and scoop themselves out of the $20 billion debt left from their equity buyout in 2008) Clear Channel Communications decided that iHeart and its several platforms was the appropriate label for their brand.[5] iHeartMedia works with Clear Channel Outdoor in order to expand their digital footprint and advertise in the most accessible and relatable method to their consumers. The company is one of the world’s top advertising leaders; it operates in more than 40 countries spanning 5 continents. With over 640,000 displays, it reaches 45 out of 50 of the largest markets in the United States. [6]Clear Channel Outdoor’s market reach makes the company one of the most valuable subsidiaries to market, with an increasing operating income of 14.7% to $60.8 million in the third quarter of 2016. [7]

Current News

[8]A featured performance from last year’s Jingle Ball Tour

In time for the Holidays, iHeart Radio has announced it’s line up for the Jingle Ball Tour, sponsored by Capital One. The Jingle Ball Tour is on the company’s largest sources of annual income. Celebrities such as Bruno mars, Justin Bieber, and Britney Spears will be performing. With tickets ranging from $50 to $160, the tour stops will be stopping cross country in big cities such as Dallas, New York, and San Francisco. The tour is integral to the iHeart Radio’s merit and diversity, as it is the number one leading free-all access online audio platform, reaching its 90 million listeners faster than any other digital company, including Facebook. Not only does the tour prove beneficial with exclusive deals for Capitol One customers, the tour also allows the company room for philanthropy networking. For the fourth consecutive year, iHeart Radio will partner with the Ryan Seacrest Foundation to provide an entertaining experience for hospitalized children. The Jingle Ball Tour this year will also prove integral to the subscriber and fanbase as iHeart Radio Plus and iHeart Radio All Access – two new subscription services will be released in January 2017. [9]

iHeart Radio All Access Promotional Logo

[10]Heart Radio All Access Promotional Logo

iHeart Radio All Access, to be released in January 2017, will mark the start of an on demand business module. The brand will now be a top competitor amongst other services such as Spotify, which allow you to listen to any song you’d like at any given time. iHeart Radio Plus will offer a unique enhanced experience to listeners. It is a different subscription service than iHeart Radio All Access, and will allow users to listen ad-supported content as well as give listeners access to other features that competitors such as Spotify do not offer. The company also stated that they are looking to bring music collection and music discovery into one entity, as 73% of consumers report their number one source of discovering music is from radio streaming. [11]

iHeart Radio is certainly the talk of the town of the company, racking in the most news (and profits) with the upcoming music festival and all-access radio streaming. The iHeart Radio app has recently hit 92 million users, according to CFO Richard Bressler. Digital listening only makes up 10% of the market, the other 90% falling under broadcast radio. This statistic, however, only leaves the market more open to the iHeart Radio and its 269 million monthly subscribers. [12]


iHeart Media’s third quarterly report of 2016 shows a revenue of $847 million (a 2% increase from 2015). Even though their revenue increased, their income before depreciation was close to 2015 at $326 million. Registered users for their streaming application increased by 35 percent (75 million total users), and usage of their application increased by 21 percent in quarter three [13]. iHeart Media’s flat income comes from Clear Channel Outdoor Holdings, “one of the world’s largest outdoor advertising companies, operating in some 30 countries across North America, South America, Europe and Asia-Pacific,” which saw an OIBDAN decrease of 13 percent for their international market [14]. iHeartRadio needs its new streaming services, iHeart Radio All Access and Plus to do well so that it does not fall too far behind Pandora and Spotify. iHeart’s users equate to 14.4 percent of Pandora’s and 23.3 percent of Spotify’s [16]. Even though iHeart is lagging behind Spotify and Pandora, their new take and improvement of radio with iHeart Radio All Access could close the gap between its competitors.



Google.com iHeart Media inc. stock overview [19]

(11/29/16)[15]                                                                                                                 Current Share Price (11/29/16) : $1.57

52 Week Range : $0.72 – $1.70

Average Volume : 10,910




[1] IHeartMedia Incorporated [IHeartMedia logo]. (n.d.). Retrieved November 27, 2016, from http://mms.businesswire.com/media/20150408005285/en/437799/5/iHeartMedia-02.jpg?download=1

[2] “About Us.” About Us. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[3]IHeart Company Family. Digital image. IHeartMedia. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[4] Clear Communications Outdoor. Digital image. MediaVillage. MediaVillage, n.d. Web. 27 Nov. 2016.

[5]Sisario, Ben. “Clear Channel Renames Itself IHeartMedia in Nod to Digital.” The New York Times. The New York Times, 16 Sept. 2014. Web. 29 Nov. 2016.

[6]“Investor Relations for Clear Channel Outdoor Holdings (CCOH).” Clear Channel Outdoor Americas. Clear Channel Communications, n.d. Web. 27 Nov. 2016.

[7]Clear Channel Outdoor Holdings, Inc. Reports, and Results For 2016 Third Quarter. “Clear Channel Outdoors Earnings Call Q3.” CLEAR CHANNEL OUTDOOR HOLDINGS, INC. REPORTS RESULTS FOR 2016 THIRD QUARTER (2016): n. pag. IHeartMedia Inc. Clear Channel Communications, 9 Nov. 2016. Web. 27 Nov. 2016.

[8]Zedd – I Want You To Know Ft. Selena Gomez (Live at the Z100 IHeartRadio Jingle Ball 2015). Perf. Selena Gomez and Zedd. YouTube. Selena Gomez Canada, 12 Dec. 2015. Web. 27 Nov. 2016.

[9]“IHeartMedia Rings in the Holiday Season with the Return of Its Iconic 2016 National “iHeartRadio Jingle Ball Tour Presented by Capital One”.” IHeartMedia Rings in the Holiday Season with the Return of Its Iconic 2016 National “iHeartRadio Jingle Ball Tour Presented by Capital One” | Business Wire. BusinessWire, 11 Oct. 2016. Web. 29 Nov. 2016.

[10] IHeart Radio All Access Promo. Digital image. BetaNews. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[11]McAlone, Nathan. “The Biggest Radio Powerhouse in the US Just Took Aim at Apple and Spotify with a New Service.” Business Insider. Business Insider, 23 Sept. 2016. Web. 29 Nov. 2016.

[12]“IHeartRadio Hits 92 Million – Radio Ink.” Radio Ink. RadioInk.com, 10 Nov. 2016. Web. 29 Nov. 2016.

[13] “IHeartMedia 2015 Third Quarter Results.” 1998.59 (1998): n. pag. IHeartMedia. IHeartMedia Inc., 5 Nov. 2016. Web. 27 Nov. 2016.

[14]“Outdoor Advertising.” Outdoor Advertising. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[15]“IHRT Stock Quote – IHeartMedia Inc. Cl A Stock Price Today (IHRT:OTC) – MarketWatch.” MarketWatch. Marketwatch, 29 Nov. 2016. Web. 29 Nov. 2016.

[16]“Triton Digital – Press Release – Triton Digital Releases August 2015 Top 20 Ranker.” Triton Digital. Triton Digitial, n.d. Web. 27 Nov. 2016.

[17] Bob Pittman. Digital image. AdvertisingHall. Advertising Hall, n.d. Web. 27 Nov. 2016.

[18] “Our Team.” Our Team. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[19] “Iheartmedia+stock – Google Search.” Iheartmedia+stock – Google Search. N.p., n.d. Web. 29 Nov. 2016.


by Jacob Pirogovsky


IAC began in 1986 and was originally called the Silver King Broadcasting Company and was owned by the Home Shopping Network. Later in 1992, it became its own publicly traded company. The company went through a series of name changes from USA Networks, Inc. to USA Interactive, before finally changing it to IAC/InterActiveCorp in July of 2004. Since that time IAC/InterActiveCrop has been acquiring a variety of companies in a very wide array of different fields. They divide their holdings into four main groups: Search and Applications, The Match Group, Media, and eCommerce. Each of these groups has a plethora of companies, as seen in the image below, all of which influence the decisions and finances of InterActiveCorp as a whole.

IAC Segment Flowchart

All 4 segments broken up, with revenue information. SOURCE: Berkeley Investment Group

This period* has seen a lot of changes for IAC, as well as its subsidiaries. One major one was that Bonnie Hammer, the chairman for NBCUniversal Cable was appointed to the board of IAC in September by IAC’s CEO Barry Diller, who says “She’s a superb businesswoman, programmer and brand builder.” With her expertise in the television industry, she will be able to give the company insight into growing audiences and as a very influential social activist she will be able to attract some positive press for IAC, especially in light of the drama surrounding Tinder’s executives.

In early September a court case was settled between one of Tinder’s co-founders, Justin Mateen, and an early employee, Whitney Wolfe, who accused Mateen of sexual harassment. IAC reached a settlement with Wolfe so that it wouldn’t go to trial, but

Rad and Mateen (IAC)

2 of Tinder’s Co-Founder’s – Sean Rad (left) and Justin Mateen (right). SOURCE: Forbes

everything was deemed confidential so much of what happened is unknown to the public. Mateen left the company after being suspended in July. Now, in November Tinder’s co-founder and CEO Sean Rad has been forced to step down by IAC. The news came to him while he was at the Forbes 30 Under 30 Summit in October, where he was about to announce that Tinder was going to monetize. Both of these things have big implications for Tinder and IAC. The app has grown 600% in the last year and has 30 million users who collectively check out 1.2 billion other users. With the new premium model, revenue predictions for 2015 are about $150 million. Rad, who will remain on the board of Tinder, is working with Matt Cohler, a partner at Benchmark and a newcomer to the Tinder board, to find a new CEO for the company.

Rad speaks about Summit

SOURCE: Forbes

In terms of other finances, IAC released a third quarter earnings report for 2014 at the end of October. According to Yahoo! Finance, the company earned about $30 million more than analysts had predicted for this quarter. Overall, it has had 3% growth in the last year. In The Match Group, revenue increased by 12% and in the eCommerce segment, HomeAdvisor’s revenue grew 20%, with an overall growth of 14% in the segment. In the third quarter Search & Applications decreased 3% in the last year. Meanwhile, in the Media segment of IAC, Vimeo revenue increased by 30% and now has more than 530,000 subscribers; however, overall the Media revenue went down 1% in the last year.

IAC Stock Chart (1 year)

IAC’s stock over the past year on the NASDAQ. SOURCE: Bloomberg Markets

Very recently in early November, Mindspark (an IAC subsidiary) acquired Apalon, a company that develops applications for Apple and Google Play, and whose apps have had more than 100 million downloads in the past year. “The combination of Apalon’s world-class mobile app development skills with Mindspark’s proven ability to distribute digital applications at scale is a huge differentiator and strategic advantage in the marketplace,” said Eric Esterlis, co-president of Mindspark. The two companies will complement each other and will help fight the decrease in revenue in the Search and Application segment of IAC.

About.com redesign

SOURCE: About.com

Another revenue booster for that segment is the redesign of About.com’s website. The site hadn’t been redesigned since 2007, so the re-launch of the site in September has had some profound effects on users. On average they stayed on the site 24% longer and viewed 18% more articles than before the redesign. Additionally, the previous design was built to come up higher in Google searches to increase cost-per-click ad revenue; however, because Google’s algorithm is always changing and to decrease dependency on this type of ad, the site is now making more deals with advertisers to sponsor different sections of the site.

In the eCommerce segment, the EVP and CFO of Shoebuy.com, John Foristall was selected as an honoree “40 Under 40” award, which is given out annually by the Boston Business Journal to people who have made a major impact in their field. In addition, the company partnered with Rodgers and Hamerstein’s Cinderella to launch a limited collection of special occasion footwear inspired by the show. The cooperation helped increase the overall revenue of the segment.

In the media segment, Aereo, an online streaming service that offered live and recorded programs, filed for bankruptcy protection in November, after losing a major court case. The company was said to have violated programming copyright protections, according to a Supreme Court decision. The startup was beginning to revolutionize broadcast TV viewing, and even though it ended up failing, it will most likely lead to future attempts of a similar service.

Aereo news chat

SOURCE: Bloomberg WEST

Up until the past few years, Vimeo, another one of IAC’s media holdings, was having a hard time figuring out how to monetize, other than through subscription users. Now through Vimeo On Demand, their on demand platform, they have an additional revenue stream. In October, they made deals with two big YouTube producers, Phil DeFranco and the Orchard online network, which put their content onto Vimeo as well. Additionally, Vimeo just had their first original series, “High Maintenance,” premiere in November. According to Indiewire, the show is the future for web series and indie television. The series directors were in ongoing talks with FX to bring the show to cable, but ended up cancelling because they didn’t want to lose creative control. In light of that they made a deal with Vimeo for the financing. As Vimeo caters more towards industry professionals, the high production value show has found the perfect home and will bring more revenue to the site. Even though the show has always been on Vimeo, they are now promoting it; and they have given the series it’s own channel and have begun charging 1.99 per episode. This doesn’t seem to be a deterrent because according to Vimeo CEO Kerry Trainor, “High Maintenance” made more money in the first two days after it released and charged for episodes than it would have made with YouTube ad sales over the past two years.

Stevie - High Maintenance Video

High Maintenance // Stevie from Janky Clown Productions on Vimeo.

Overall, IAC/InterActiveCorp has had a very busy semester with lots of acquisitions and new deals being made to stay up to date in today’s ever changing fast-paced media driven world. As the year comes to an end, Ask.com recently released the top searches of 2014, marking a comeback in the struggling site. Looking ahead, in all four sectors of the company, IAC plans to maintain and increase its status as the 13th largest network in the world.


*a period from August 25th – December 1st 2014

Barry Diller – Chairman & Senior Executive
Victor Kaufman – Vice Chairman
Jeff Kip – Executive VP & CFO
Greg Blatt – Chairman, The Match Group

555 West 18th Street
New York, NY 10011
Phone: 1-212-314-7300
Company URL: iac.com


Forbes.com: Tinder harassment settlement, Tinder monetizing/new CEO
Variety.com: Bonnie Hammer story
Tvbythenumbers: Hammer’s social activism information
IAC.com: Q3 report, Brand homepages, executives, Press Releases
Yahoo! Finance: IAC financial information
Bloomberg.com: Aereo story, Vimeo’s new content
IndieWire.com: High Maintenance information
The Hollywood Reporter.com: Vimeo On Demand information
Fastcompany.com: About.com redesign


-Forbes.com: Tinder Co-FoundersSean Rad Interview
-Bloomberg.com: Aereo Interview, IAC Stock Chart
-Berkeley Investment Group: IAC breakdown chart
-About.com: Website redesign
-Vimeo.com: High Maintenance episode

Scripps Networks Interactive

by Julie McCullough

9721 Sherrill Blvd, Knoxville, TN 37932

(865) 694-2700


courtesy of dish.com

Scripps Networks Interactive started in 1875 when E.W. Scripps founded The Penny Press and soon became one of the most successful newspaper publishing companies. The E.W. Scripps Company later evolved, acquiring local television stations. It was not until the company bought HGTV and the Food Network that it became Scripps Networks Interactive, the leading developer in lifestyle media. [1]

Today, Scripps Networks Interactive develops lifestyle media across the platforms of cable television, digital, mobile, and publishing. Home of HGTV, Food Network, The Cooking Channel, Travel Channel, DIY Network, and Great American Country, SNI reaches viewers all over the world with the goal of changing and improving everyday lifestyles.

Key Executives [2]

Kenneth W. Lowe – President and Chief Executive Officer 

Ken Lowe Headshot th

Henry Ahn- Executive Vice President, Content Distribution and Marketing

Joseph G. Necastro- Chief Financial and Administrative Officer JoeSharper

Jim Samples- President, International


Lori A. Hickok- Executive Vice President, FinanceLori84_edited-1

Burton Jablin- President thmb-Leader-Burton-Jablin

Tamara Franklin- Executive Vice President, Digital thmb-leaders-franklin

 Right Here, Right Now


SNI’s 2014 Upfront event in NYC revealed 35 new primetime and daytime series for the fall seasons of Food Network and Cooking Channel [3]. Among the new shows were Food Network’s Bobby Flay Fit, The Big Tip, and Chopped Teens Tournament and Cooking Channel’s Proper Pub Food and Compete to Eat. The channels are showing trends of gravitating toward competition and travel shows that take the audience out of the traditional home/kitchen. DIY Network and HGTV also premiered many new series and specials this fall. Among the lineup for DIY were The William Shatner Project, documenting renovations to the famous Star Trek actor’s house, The Property Brothers at Home, and Amish RENOgades, featuring Amish craftsmen as they travel outside of their community and learn to navigate the modern world and work on home improvement projects. 
HGTV series this fall included Lakefront Bargain Hunt, A Hero’s welcome, White House Christmas, and Half-Price Paradise.  [4]


courtesy of scrippsnetworksinteractive.com

In September 2014, Dish Network obtained the rights to deliver live and on-demand content from all six of SNI’s cable networks on their over-the-top internet service, “Dish Anywhere”. The pact allows dish subs to access authenticated Scripps Networks programming over any Internet connection, on devices including connected TVs, PCs, smartphones, tablets and video game consoles.[5] At the 2014 Bank of America Merrill Lynch Media, Communications and Entertainment Conference in September, President Burton Jablin and Chief Financial and Administrative Officer Joseph NeCastro stressed the OTT deal as a way to increase distribution for their up-and-coming networks, Cooking Channel and DIY Network, while giving their live viewers (which make up about 90% of total viewership) more opportunities to view their high-quality content, and appealing to a wider audience of millennials and cord-nevers. [6]

Also in September, Scripps announced the expansion of HGTV into Singapore. The global expansion of SNI’s content signifies the universality of the network’s themes. The expansion to Singapore will include localized original short-form content exclusively for the launch of HGTV in Asia based on the popular series Extreme Homes. Jim Samples, president of Scripps Networks International, commented, “The launch of HGTV across Asia-Pacific signifies the first time HGTV has launched as a premiere 24/7 channel destination focused on home and lifestyle programming outside North America, including the Caribbean. This is a testament to how successful Scripps Networks’ high quality lifestyle content has performed around the world, and we see great potential for this channel offering to drive value for audiences, affiliate and advertising partners alike.” [7]

Publishing/ Digital

At its first ever Newfront presentation in April 2014, Scripps showcased an array of web series produced for its lifestyle video platform ulive, as well as websites for SNI television channels like HGTV, DIY Network, Food Network, Cooking Channel, and Travel Channel. Many web series are designed as companions of SNI’s cable series. For example, “Star Salvation” runs on FoodNetwork.com parallel to season 10 of the TV series Food Network Star, giving eliminated finalists the opportunity to get back on the TV show. SNI’s strong focus on online content, as well as its presence at the 2014 Newfront presentations, signifies the company’s strong adaptability in today’s digital age. [8]


Vanilla Ice and Rev Run at 2014 Newfront (courtesy of adweek.com)

On Nov 17, 2014, SNI announced a cross-platform content partnership with Hearst Magazines to support the launch of the Citi Double Cash Card. Food Network and HGTV released seasonal holiday content in late November that connect across the holiday issues of Food Network Magazine, HGTV Magazine, food network.com, and HGTV.com. These holiday-inspired recipes, entertaining ideas, and DIY (do-it-yourself) projects were made to show consumers the two ways to earn cash back with the Citi Double Cash Card. [9]


SNI’s 2014 Upfront concluded selling just under 50% of inventory, hitting $1 billion in sales. There have been recent shifts toward scatter advertising. Scripps networks are very attractive to advertisers, as they have non-violent, popular, family-friendly content targeted to an upscale audience. There is also a higher demand for convergent buys, in which SNI packages TV ad space with corresponding digital content to appeal to a wider and more diverse audience. [6]

In October 2014, Scripps began offering its employees voluntary buyouts as a way to cut costs. “Each department will address its specific budget targets as they see fit. However, it is likely that this effort to bring costs in line with revenue will include the elimination of activities, projects and positions. We plan to announce any project and/or job eliminations resulting from this budget process by the end of the year,” said CEO Kenneth Lowe [10].

In better news, Scripps Network Interactive’s new cable and digital programming received very positive feedback from advertisers. The 2014 third-quarter earnings results shows that sales increased 4.5% to reach $644 million. “These solid third-quarter operating results demonstrate our unique competitive advantage, and our ability to create long-term value for shareholders in a changing marketplace,” Kenneth Lowe said in a press release accompanying the results [11]. TV station revenue has grown 22% since the third quarter of 2013, up $21.8 million for a total of $121 million. The company as a whole reported consolidated revenue of $208 million, an increase of 9.5%, or $18.1 million, from the year-earlier quarter. [12]

Looking forward, SNI has a promising financial future from ad revenues from both cable and digital. Bucking the trend of television in general, Food Network has lowered its median age in the last two years, due to much stronger growth in the 18-49 demo. At the Bank of America Merrill Lynch Conference, Burton Jablin and Joseph NeCastro outlined SNI’s plan of increasing viewership by expanding the Travel Channel, expanding their international brand, keeping Food Network and HGTV a healthy priority, and increasing distribution for Cooking Channel and DIY Network. [6]


courtesy of unpluggedtv.com



[1] Scripps Networks Interactive- History (accessed October 24, 2014)

[2] Scripps Networks Interactive- Leaders (accessed October 24, 2014)

[3] Eater- Food Network and Cooking Channel Announce 35 New Shows for 2014 (accessed November 27, 2014)

[4]- Scripps Network Interactive- HGTV and DIY Network to Premiere 8 New Shows This Fall (accessed November 30, 2014)

[5] Variety- Dish Adds Food Network, HGTV and Other Scripps Cable Nets to Internet TV Lineup (accessed November 28, 2014)

[6]- Scripps Networks Interactive, Inc. at Bank of America Merrill Lynch Media, Communications and Entertainment Conference (accessed November 28, 2014)

[7]- Scripps Networks Interactive- SNI To Launch HGTV In Singapore on Starhub (accessed November 30, 2014)

[8] VideoInk- Scripps Networks Spotlights Programming for ulive and TV Network Sites (accessed November 28, 2014)

[9] MarketWatch- Scripps Networks Interactive and Hearst Magazines Create Original Cross-Platform Content Partnership to Support the Launch of the Citi® Double Cash Card (accessed November 28, 2014)

[10] BroadcastingCable.com- Scripps Networks Offering Buyouts to Cut Costs (accessed November 30, 2014)

[11] BroadcastingCable.com- Scripps Networks Net Up 2% in Third Quarter (accessed November 25, 2014)

[12]- TvNewsCheck.com- Scripps 3Q TV Station Revenue Grows 22% (accessed November 28, 2014)


by Marla Nixon
direct logo good

DIRECTV logo, Photo courtesy of: [1] www.slashgear.com


2260 E Imperial Hwy

El Segundo, CA 90245 United States

(310) 964-5000

www.directv.com [3]


DIRECTV was founded in 1990 and is currently one of the world’s largest digital television services. The company provides services to over 32 million customers in the United States and Latin America (20 million in the United States and 18 million in Latin America). These services include HD, 3D and Video-On-Demand programming. DIRECTV is known for their #1 ranking in customer service as well as their sports programming which includes the NFL Sunday Ticket (see below “Deals and Acquisitions” for more details[4].


Chairman, President & CEO

Michael White,  Chairman, President & CEO, Photo courtesy of: [5] www.directv.com

Chairman, President & CEO: Michael White

Chief Human Resources Officer: Joseph Bosch

President, DIRECTV Latin America: Bruce Churchill

Chief Financial Officer: Patrick Doyle

General Counsel: Larry Hunter

Chief Technology Officer: Romulo Pontual

Chief Accounting Officer: Steve Adams


DIRECTV announced their 2014 3rd Quarter results on November 6th, 2014 [6]. The results showed a revenue growth of 6%, making their total revenue $8.4 billion. This revenue growth was due to an increase in U.S. ARPU (Average Revenue Per User) and DIRECTV Latin America (DTVLA) subscriber growth. However, this increase in revenue was offset by a lower ARPU at DTVLA. The lower ARPU at DTVLA was due to unfavorable changes in exchange rates.

6 month stocks

DIRECTV stock quotes from June 2014 to present (6 months), Photo courtesy of: [7] www.money.cnn.com

Their current stock price (as of December 1st, 2014) is at $87.37 per share. This price has a year-to-date increase of 26.51% and a three-year increase of 89.69% [7]. Although financials have shown an increase it is important to note that DIRECTV has sustained subscriber loss in both the United States and Latin America units. This subscriber loss has been attributed to their credit policies and a rise in competition [6] [8].


DIRECTV has three main competitors: Comcast, Dish Network and Time Warner Cable [9]. Comcast is their biggest competitor ranking number one in the pay-TV market with 22.5 million video subscribers (DIRECTV holds about 20 million video subscribers) [10]. There is currently a proposed merger between Comcast and Time Warner Cable (see Tuned In [15] and The Eyes Have It [16] graphics under “Deals and Acquisitions). This merger is still under consideration by the FCC, but if approved will put Comcast even further in the lead of the pay-TV market [11].


On September 1st, 2014, a negotiation dispute between Raycom Media and DIRECTV caused a 7-day standoff that resulted in a blackout for some DIRECTV subscribers. 43 Raycom stations, including channels with NFL programming, went dark on DIRECTV. The dispute was resolved before the Sunday NFL game and all channels were restored [12].

Wall Street Journal

Displays percentage of the market Comcast and DIRECTV will have if both mergers are approved, Photo courtesy of:[15] www.wsj.com

In May of 2014 AT&T announced that it planned on acquiring DIRECTV with a $48.5 billion merger. If combined, DIRECTV and AT&T will have more than 26 million subscribers in the United States. This would put DIRECTV ahead of Comcast (22.5 million subscribers as of Fall 2014) in the market for pay-TV. However, if the Comcast and Time Warner Cable merger occurs, DIRECTV would still remain second-largest. Looking at the graphic “The Eyes Have It [16],” if the DIRECTV and AT&T merger is made they will have a total of 25.8 million subscribers, unfortunately that number will remain dwarfed by Comcast if the Comcast-Time Warner Cable merger occurs bringing them up to 33.1 million subscribers (note that The Eyes Have It graphic only shows data up to 2013, data not referencing The Eyes Have It are current). However, both mergers have yet to be approved by the Federal Communications Commission (FCC) [13]. Both mergers have been under heavy consideration by the FCC because of the massive amount of subscribers each merger affects. If either or both merger are approved the pay-TV market competition will rise dramatically. On September 25th, 2014, DIRECTV stockholders approved the merger with AT&T in a vote that represented 77% of all outstanding shares. The voting results showed that more than 99% of votes casted were in favor of the merger agreement [14].

DIRECTV vs Comcast Graph

Current subscribers to DIRECTV, AT&T, Comcast and Time Warner Cable, Photo courtesy of: [16] www.wsj.com

To learn more about the AT&T and DIRECTV merger watch a news broadcast here. Video courtesy of: [17] www.wsj.com.  

On October 1st, 2014, DIRECTV renewed it’s deal with the National Football League (NFL) for the NFL Sunday Ticket. The NFL Sunday Ticket includes the showing of all out-of market games (regular season games outside of their local markets) as well as real time stats [18]. The NFL Sunday Ticket has been given exclusive rights to DIRECTV and is being extended for 8 years. The price was confirmed at $1.5 billion per season which is a 50% price increase compared to what DIRECTV paid in previous years. DIRECTV produces revenues of about $600 million from the NFL Sunday Ticket with around 2 million subscribers. This revenue is far below what they are now paying for the rights of the NFL Sunday Ticket programming [19]. A possible reason for DIRECTV’S agreeing to a dramatically increased price is their proposed merger with AT&T (see above paragraph). If DIRECTV did not renew it’s deal with the NFL for the Sunday Ticket, AT&T was allowed to walk away from the deal without any penalties [19] [20].

In early November, AMC Networks threatened to go dark on DIRECTV if negotiation standards are not met. With their hit show The Walking Dead halfway through its season a blackout would be dangerous for DIRECTV business. The contract is set to expire in 2015 and there have been warnings aired on the show that DIRECTV subscribers may not continue to receive programming from AMC [21]. However, DIRECTV has stated that subscribers will be able to view every episode of the upcoming season of The Walking Dead in a public promise on their website [22].

DIRECTV and Guest-tek announced a strategic relationship on November 13th. This relationship expands technology and programming for hotels and guests [23].


DIRECTV is now offering 4K Television. 4K television, also known as Ultra HD, is the latest HD technology and is called 4K because of the image width (4,000 pixels) [24]. DIRECTV is the first and only multi-channel video provider to offer 4K/Ultra HD TV. To receive DIRECTV 4K programming, subscribers need the DIRECTV Genie HD DVR and a DIRECTV 4K ready television. Currently the only DIRECTV 4K ready TV’s are the 2014 Samsung Ultra HD/4K television models [25]. The DIRECTV 4K programming was released on November 14th and currently has about 20 movie titles to choose from [26].


Photo courtesy of: [27] www.seriable.com

DIRECTV has also been creating some of their own content programming since 2013. Most recently, a new drama called “Kingdom” starring Jonathan Tucker and Nick Jonas has had a 20-episode renewal a week after its premiere. The show is about a mixed Martial Arts group living in Venice, CA. “Kingdom” has been their most-watched series on their Audience Network [28]. The DIRECTV Audience Network is devoted to their original programming [29].

Watch the Kingdom series trailer here. Video courtesy of: [30] www.youtube.com.


 1. DIRECTV’s Logo, www.slashgear.com, RT: 11/29/2014

2. Contact Information, www.hoovers.com, RT: 11/29/2014

3. DIRECTTV’s Website, www.directv.com, RT: 11/29/2014

4. “Our Company”, www.directv.com, RT: 11/30/2014

5. Elected Officers, investor.directv.com, RT: 11/28/2014

6. 2014 3rd Quarter Results, investor.directv.com, RT: 11/30/2014

7. DIRECTV Stock Quotes, www.money.cnn.com, RT:11/30/2014

8. “Tighter Credit, Competition Pressure DirecTV,” www.multichannel.com, RT: 11/30/2014

9. Competitors, www.hoovers.com, RT: 11/30/2014

10. Comcast Vs. DIRECTV, www.fool.com/investing, RT: 11/30/2014

11. Comcast and TimeWarner Merger, www.wsj.com, RT: 11/30/2014

12. “DirecTV, Raycom Media Blackout Ends Just in Time for NFL Games,” www.variety.com RT: 11/30/2014

13. “What Investors Need to Know About the AT&T-DirecTV Merger,” www.fool.com/investing, RT: 11/30/2014

14. DIRECTV Stockholders Approve Merger with AT&T, www.investor.directv.com, RT: 11/30/2014

15. “Comcast, TWC Blast Critics of Merger,” www.wsj.com, RT: 11/30/2014

16. “AT&T Has Approached DIRECTV About Possible Acquisition,” www.wsj.com, RT: 12/1/2014

17. Wall Street Journal Video, www.wsj.com, RT:12/1/2014

18. DIRECTV NFL Sunday Ticket, www.directv.com, RT: 11/30/2014

19. “DIRECTV Extends Its Deal With NFL For $12 Billion,” www.trefis.com, RT:11/30/2014

20. “CMO Today: NFL Sticks with DIRECTV for Sunday Ticket,” www.wsj.com, RT: 11/30/2014

21. “AMC Holds The Walking Dead Ransom In Dispute With DIRECTV,” www.digitaltrends.com, RT: 12/1/2014

22. DIRECTV Promise, www.directvpromise.com, RT:12/1/2014

23. DIRECTV and Guest-tek Strategic Relationship, www.guestek.com, RT: 12/1/2014

24. “4K TV and Ultra HD: Everything you need to know,” www.techradar.com, RT: 12/1/2014

25. “What is a DIRECTV 4K Ready TV and how does it work?” www.support.directv.com, RT: 12/1/2014

26. DIRECTV 4K TV Press Release, www.investor.directv.com, RT: 12/1/2014

27. Kingdom Photo, www.seriable.com, RT: 12/1/2014

28. “DIRECTV Orders 20 More Episodes of Original Drama ‘Kingdom,'” www.variety.com, RT: 12/1/2014

29. DIRECTV Audience Network, www.directv.com, RT: 12/1/2014

30. Kingdom Trailer, www.youtube.com, RT: 12/1/2014

Relativity Media

by Jason Tuckman

Photo courtesy of logos.wikia.com. (1)

Relativity Media

Contact Information: (2) 

Address: 9242 Beverly Blvd., Suite 300, Beverly Hills, CA 90210

Phone Number: 310-724-7700

URL: http://www.relativitymedia.com

Twitter: @Relativity 

Facebook: https://www.facebook.com/relativity

An Overview of Relativity Media:

Focusing on the content creation and distribution of television, film, sports, music, fashion, and digital, Relativity Media was founded in 2004 by CEO Ryan Kavanaugh. (3) Relativity Media seeks to integrate different aspects of its content throughout all of its mediums, providing the best entertainment for its customers.  Relativity Media Studios, the largest division of the company, has produced over 200 films such as “Don Jon”, “Out of the Furnace“, “Movie 43“, and “The Pursuit of Happyness“.  The company has made more than $17 billion in box office revenue and has earned 60 Oscar nominations. (4)

Key Executives: 

CEO: Ryan Kavanaugh

President: Tucker Tooley


Co-Chief Operating Officer: Happy Walters


Co-Chief Operating Officer: Gregory Shamo

Photos and Info. Courtesy of http://www.relativitymedia.com/About.aspx (5)


According to Ryan Kavanaugh, this year Relativity Media plans to make $1 billion in box office revenue, although the company is privately held and there is no official public documentation of revenue. (6) Kavanaugh believes in tight budgets that don’t necessarily need to be hits to make a profit. (7)  This strategy is called the “Monte Carlo” approach, which is mainly used on Wall Street.  This approach uses information about a possible movie and analyzes whether or not it will make a profit.  Considering actors, budget, genre, and release time, Relativity Media is able to figure out which possible movies will be hits, and which ones will be flops. (8) Therefore, the company is able to use small budgets to make small profits, which add up over time to make Relativity Media successful.  Currently, Relativity Media is privately held but is planning on going public in the next year once enough equity is raised. (9)

Current Movies:

Relativity Media has released nine films this year, four of which are still in theaters.  The films still in theaters are “The November Man”, “Beyond the Lights”, and “The Best of Me”.  “Hector and the Search for Happiness”, an action comedy staring Simon Pegg, was released in select theaters during the month of September. (10)

“Hector and the Search for Happiness”

HATSFH_FIN_07-IN THEATERS THIS FALL-SMALL-web_{04488678-6e2e-e411-b444-4040e990bee0}

Photo courtesy of www.relativitymedia.com (11)

Directed by Peter Chelsom, “Hector and the Search for Happiness” tells the story of a psychiatrist who feels guilty that his patients aren’t getting happier, leading him on a quest to understand the true meaning of happiness. (12)  The movie was only released to 183 theaters and made $938,954 in revenue. (13) It garnered negative reviews, receiving only 31% on Rotten Tomatoes.

“The November Man”


Photo courtesy of www.relativitymedia.com (14)

Directed by Roger Donaldson, and staring Pierce Brosnan, Luke Bracey, and Olga Kurylenko, “The November Man” is an action thriller about a retired spy who must come out of retirement for a personal mission.  It is based off the novel “There are No Spies”, by Bill Granger. (15) So far, it has made $32 million dollars globally in box office revenue.  It’s budget is disclosed, and came in sixth for its opening weekend in late August, way behind “Guardians of the Galaxy” and “Teenage Mutant Ninja Turtles”. (16) It received negative reviews, with only 34% on Rotten Tomatoes.

“The Best of Me”


Photo courtesy of www.relativitymedia.com (17)

Based off the Nicholas Sparks novel, “The Best of Me” is a drama/romance film that tells the story of two high school sweethearts that, after 20 years, are drawn back to their hometown after the death of a friend.  They rekindle their high school love, but realize that there are problems after being apart for so long.  The movie is directed by Michael Hoffman and stars Michelle Monaghan, James Marsden, and Luke Bracey. (18) Ranked fifth in its opening weekend, “The Best of Me” has made just under $33 million in global box office revenue, $25 million domestically. (19) It also received an underwhelming 10% on Rotten Tomatoes.  In late October, B4U, a Bollywood Film and TV company invested $100 million in Relativity Media to make a version of “The Best of Me” for audiences in India. (20)

“Beyond the Lights”


Photo courtesy of www.relativitymedia.com (21)

Watch the trailer here.  Courtesy of youtube.com

Relativity Media’s most recent film, “Beyond the Lights” opened on November 14, 2014.  Directed by Gina Prince-Bythewood, and staring Gugu Mbatha-Raw, Nate Parker, and Minnie Driver, “Beyond the Lights” tells the story of a young popstar who falls in love with a cop who is striving to become a prominent politician.  Fame tests their relationship as they struggle to find peace in the madness that surrounds their lives. (22) The film has made $6.2 million in box office revenue during its opening weekend, and currently has $12 million in total domestic revenue, with a reported budget of $7 million, and received 85% on Rotten Tomatoes. (23)

On August 12, 2014, Relativity Media hired Matt Alvarez as EVP of Production and President of Relativity Studio’s newly formed multicultural division. Alvarez produced hits such as “Ride Along”, the “Barbershop” franchise, and Relativity’s recent movie, “Beyond the Lights”. He will focus on growing the studio’s slate with more diverse filmmakers. (24)

Recent News:

On October 2nd, Relativity Media announced that One West Bank Group and Dune Capital Management is set to purchase Elliot Management’s stake in Relativity Media, along with Ryan Kavanaugh himself. The purchase is led by Ryan Kavanaugh, One West Bank Group and Dune Capital Management’s founder, Steven Mnuchin, along with some other unnamed private investors. (25) This investment shift may hint at secret preparations for Relativity’s IPO release in the next year. Kavanaugh will still be the largest individual shareholder of the company and no specific financials were released. (26) Steven Mnucin is no stranger to Hollywood. He is known for helping to finance “Gravity” and “Avatar”.


Photo courtesy of blumhouse.com (27)

On November 4th, Relativity acquired the rights to distribute “Lazarus”, a horror film, in the U.S. This movie comes from Jason Blum’s production company, Blumhouse, and is set to be released on February 20th, 2015. The movie stars Mark Duplass, Olivia Wilde, Evan Peters, and Donald Glover. Blumhouse is known for box office hits such as the “Paranormal Activity” franchise as well as recent success, “Ouija”. “Lazarus” is about a group of medical students who discover a way to bring dead patients back to life. (28)

In Development:

“Not Without Hope”

not without hope book cover_{5cc99a63-5594-e311-af13-4040e990bee0}

Photo courtesy of www.relativitymedia.com (29)

Based on the best selling memoir by Nick Schuyler, “Not Without Hope” tells the true story of four NFL players who go on a fishing trip in the Gulf of Mexico that turns deadly when the ship capsizes, forcing the friends to cling to the the capsized boat while a storm rages around them. (30) This gruesome tale of friendship will star Dwayne Johnson and has recently begun script adaptation by Nicholas Mariani. (31)

“Demon House”

17th Annual Hollywood Film Awards - Portraits

Lee Daniels, Director.  Photo courtesy of thereelnetwork.net (32)

Directed by Lee Daniels, this movie will tell the story of Latoya Ammons and her family, whom have been possessed by demonic spirits for the past two years.  Turn Left Productions, with owners Jackson Nguyen and Todd Crites will finance, produce, and distribute the film along with Relativity Media and producer Bruce Cohen. (33) This will be an interesting change for Lee Daniels, known for “The Butler”, who is now taking a turn at making a thriller.


(1) Relativity Media Logo From 2013.  Retrieved 30 November 2014.

(2) Relativity Media Contact Information From 2014.  Retrieved 30 November 2014.

(3) Founded From 2014.  Retrieved 30 November 2014.

(4) Relativity Media About From 2014.  Retrieved 30 November 2014.

(5) Relativity Media Executives From 2014.  Retrieved 30 November 2014.
(6) Relativity Media Profitability From 2014.  Retrieved 30 November 2014.
(7) Tight Budgets Retrieved 30 November 2014.
(8) Monte Carlo Approach Retrieved 30 November 2014.
(9) IPO Retrieved 30 November 2014.
(10) 2014 Films From 2014.  Retrieved 30 November 2014.  
(11) Hector and the Search for Happiness Movie Poster From 2014.  Retrieved 30 November 2014.  
(12) Hector and the Search for Happiness Synopsis From 2014.  Retrieved 30 November 2014.  
(13) Hector and the Search for Happiness Box Office From 2014.  Retrieved 30 November 2014.  
(14) The November Man Movie Poster From 2014.  Retrieved 30 November 2014.
(15) The November Man Synopsis From 2014.  Retrieved 30 November 2014.
(16) The November Man Box Office From 2014. Retrieved 30 November 2014.
(17) The Best of Me Movie Poster From 2014.  Retrieved 30 November 2014.
(18) The Best of Me Synopsis From 2014.  Retrieved 30 November 2014.
(19) The Best of Me Box Office From 2014.  Retrieved 30 November 2014.
(20) The Best of Me Bollywood From 30 October 2014.  Retrieved 30 November 2014.   
(21) Beyond the Lights Movie Poster From 2014.  Retrieved 30 November 2014.
(22) Beyond the Lights Synopsis From 2014.  Retrieved 30 November 2014.
(23) Beyond the Lights Box Office From 2014.  Retrieved 30 November 2014.
(24) Matt Alvarez From 12 August 2014.  Retrieved 30 November 2014.
(25) Relativity Media Purchase From 2 October 2014.  Retrieved 30 November 2014.
(26) IPO Holdings From 2 October 2014.  Retrieved 30 November 2014.
(27) Blumhouse Productions Logo Retrieved 30 November 2014. 
(28) Lazarus From 4 November 2014.  Retrieved 30 November 2014.
(29) Not Without Hope Book Cover Retrieved 30 November 2014.
(30) Not Without Hope Synopsis Retrieved 30 November 2014.
(31) Not Without Hope Development From 10 October 2014.  Retrieved 30 November 2014.
(32) Lee Daniels Retrieved 30 November 2014.  
(33) Demon House Development From 12 November 2014.  Retrieved 30 November 2014.


By Blair Shulman
Photo courtesy of techtipsworld.com [1]

Photo courtesy of techtipsworld.com [1]

YouTube, LLC
901 Cherry Ave.
San Bruno, CA 94066
Phone: +1 650-253-0000
Fax: +1 650-253-0001


A Brief History
It’s hard to believe that YouTube is only 9 years old. The video sharing website was created in 2005 by former PayPal co-workers Chad Hurley, Steve Chen and Jawed Karim. Little did they know it would go on to be the third most visited site in the world after Google and Facebook. YouTube’s first video clip was posted in April 2005 and by November, users were sending up to 8 terabytes of data per day (which is the equivalent of the entire contents of a Blockbuster store). [2] This attracted the attention of Google who paid $1.65 billion in stock for the company in the fall of 2006. By then, the site was gaining more than 700 million views a week. Today, more video content is uploaded to YouTube in 60 days than all three U.S. television networks have created in 60 years. [2]


Key Executives

Chad Hurley (Advisor and Co-Founder) [3]

Chad Hurley (Former CEO, Advisor and Co-Founder) [3]

Steve Chen (Co-Founder) [4]

Steve Chen (Co-Founder) [4]

Jawed Karim (Co-Founder) [5]

Jawed Karim (Co-Founder) [5]

Susan Wojcicki (Chief Executive Officer)

Susan Wojcicki (Chief Executive Officer) [6]


Financial Statistics

In 2006, YouTube officially became a subsidiary of Google, Inc. in a $1.65 billion deal. Although Google has never released any specific numbers in regards to YouTube’s revenues, they do release numbers about their own growth, revealing some information about YouTube’s results. On April 16, 2014, Google released financial results for the quarter ending March 31, 2014. According to Larry Page, CEO of Google, Google’s revenue was $15.4 billion, up 19 percent year on year. [7] Site revenue, which represents sites Google operates (like Google.com, YouTube, and Gmail), generated revenue of $10.47 billion, or 68 percent of total revenue. That’s a 21 percent increase over last year. Network revenue, aka “Adsense,” did $3.4 billion in revenue, a four percent increase over last year. [8] YouTube uses Google AdSense to generate their automatic media advertisements that are targeted to site content and audience on both their mobile and desktop sites. Another focus of the report was Google’s desire to develop advertisements that facilitate brand-building, in particular on YouTube. According to the Chief Business Officer of Google, Nikesh Arora, nearly all Super Bowl advertisers this year also had paid spots on YouTube. “We’ve seen a trend of brands coming over to YouTube as an addition to their TV campaigns,” Arora says, “The real fun will begin when people do brand building campaigns starting on digital, including YouTube. This is definitely the Holy Grail.” [9]


In The News

Susan Wojcicki Named New CEO of YouTube: Susan Wojcicki, one of Google’s earliest employees and former Senior Vice President of Ads and Commerce, became the new CEO of YouTube in February of 2014. The 45-year-old mother of four replaced Salar “SK” Kamangar, who was the CEO of YouTube for just over three years. Before that, Salar ran day-to-day activities at Google and took over the CEO position from YouTube co-founder Chad Hurley in 2010. [10] Kamangar now stands as the Senior Vice President of YouTube and Video for Google.

Photo courtesy of marketingland.com [16]

Photo courtesy of marketingland.com [16]

Wojcicki joined Google in 1999 as the 16th employee, becoming the search engine’s first marketing executive. [11] In her various positions at Google, Wojcicki has overseen product management of AdSense, Google Book Search and Google Video. Prior to Google, she worked at Intel, Bain & Co. and R.B. Webber & Co. [11] This move most likely signals a desire on Google’s part to start monetizing YouTube and its advertising content in a big way, since Wojcicki’s previous positions at Google have been centered around managing its entire ad sales department. In Google’s own statement, CEO Larry Page said, “YouTube is a billion person global community curating videos for every possibility.  Anyone uploading their creative content can reach the whole world and even make money.  Like Salar, Susan has a healthy disregard for the impossible and is excited about improving YouTube in ways that people will love.” [12]

Screenshot courtesy of makerstudios.com [12]

Screenshot courtesy of makerstudios.com (click to enlarge) [15]

Disney Buys Maker Studios: The Walt Disney Company completed a deal on March 24, 2014 to pay $500 million to acquire Maker Studios. The deal could end up closing for as much as $950 million if specific growth targets are met by Disney. [13] Maker Studios is a YouTube multi-channel network that produces high-quality videos for some of the most “YouTube famous” users on the site such as PewDiePie and channels such as Epic Rap Battles of History. [13] Financed by venture capitalists and grants from YouTube, Maker Studios now operates over 55,000 channels, boasts 380 million subscribers and 5.5 billion views per month. [14] It’s not unclear why Maker Studios looked desirable to Disney. The YouTube video supplier can help promote Disney’s many characters and franchises to a young target audience. Maker can also serve as an example of how to successfully interact with the “raised-on-the-Web” generation. [13] When Maker succeeds, YouTube succeeds as well. This recent acquisition was a huge win for the YouTube, Maker and Disney families.

Turning YouTube Stars Into Real Celebrities: Welcome to the next major evolution of YouTube’s business. New YouTube CEO Susan Wojcicki has helped to devise a plan to propel YouTube users to the next level of stardom. YouTube is chock full of “stars” who broadcast their content to thousands of loyal subscribers every day. But how many of these stars can the public actually put a name and a face to? That’s why YouTube is spending millions on advertising to overcome this awareness challenge. Popular YouTube users will now be getting their own promotional TV spots and premium-priced ad rates as part of an effort to package online video stars like traditional TV celebrities. [17] The first stars to get the ads will be chef Rosanna Pansino and beauty gurus Michelle Phan and Bethany Mota. The ads will be shown on networks like The CW and ABC Family, local TV and billboards in New York and Chicago, Teen Vogue, Seventeen, Entertainment Weekly and even in NYC subways. [18] The ads are being developed by ad agency Co:Collective. One challenge Wojcicki notes is “trying to get advertisers who traditionally bought TV to understand the YouTube platform.” [18] But Wojcicki believes in patience, hard work and continual growth. “As the platform matures and we have better monetization, we want to be able to continue to grow the whole ecosystem in a way that’s good for advertisers, good for publishers and good for users,” Wojcicki said. [18]

YouTube user Michelle Phan's homepage, boasting more than 6 million subscribers

YouTube user Michelle Phan’s homepage, boasting more than 6 million subscribers





[1] YouTube Company Logo, techtipsworld.com, RT: 4/12/14

[2] “Brief History YouTube”, time.com, RT: 4/12/14

[3] Photo of Chad Hurley, politic365.com, RT: 4/12/14

[4] Photo of Steve Chen, twitter.com, RT: 4/12/14

[5] Photo of Jawed Karim, commons.wikimedia.org, RT: 4/12/14

[6] Photo of Susan Wojcicki, hub.jhu.edu, RT: 4/12/14

[7] “Google Inc. Announces First Quarter 2014 Results“, investor.google.com, 4/16/14, RT: 4/19/14

[8] “Google misses Q1 2014 earnings with $15.42 billion in revenue“, arstechnica.com, 4/16/14, RT: 4/19/14

[9] “Despite 19% Revenue Growth, Google Q1 Earnings Disappoint Investors“, forbes.com, 4/16/14, RT: 4/19/14

[10] “YouTube’s Chad Hurley to step down as chief executive“, theguardian.com, 10/29/10, RT: 4/19/14

[11] “Google Names Susan Wojcicki CEO of YouTube“, variety.com, 2/5/14, RT: 4/19/14

[12] “Google Confirms Ads & Commerce SVP Susan Wojcicki Is The New YouTube CEO“, techcrunch.com, 2/5/14, RT: 4/19/14

[13] “Disney Buys Maker Studios, Video Supplier for YouTube“, nytimes.com, 3/24/14, RT: 4/19/14

[14] “With Disney Buying Maker, Do All Big Media Companies Need To Up Their YouTube Game?“, forbes.com, 4/1/14, RT: 4/19/14

[15] Screenshot of Maker Studios website, makerstudios.com, RT: 4/19/14

[16] Photo of Susan Wojcicki’s tweet after being appointed CEO of YouTube, marketingland.com, 2/5/14, RT: 4/19/14

[17] “YouTube’s Big Plan to Turn Its Stars Into Real Celebrities“, wired.com, 4/16/14, RT: 4/19/14

[18] “Exclusive Interview: Susan Wojcicki’s Plan to Make YouTube ‘Stars’ Real-Life Famous“, adage.com, 4/14/14, RT: 4/19/14


by Tiana Flores
Univision logo courtesy of Univision.com [1]

Univision logo courtesy of Univision.com [1]

Univision Communications Inc.
605 3rd Ave.
New York, NY 10158
United States
(212) 455-5331


Brief History:

In 1979 Galavisión was the first spanish-language cable network to launch nationwide. During the 1980’s Hallmark Inc. and it’s minority partner First Chicago Venture Capital bought the Spanish International Network television stations, which included Galavisión. The new owners renamed the Spanish International Network to what is now known as Univision Network.[2]
In the 1990’s A. Jerrold Perenchio, Televisa and Venevision acquired Univision from Hallmark Inc. Since then Univision has expanded into various media platforms including radio and digital. Univision Communications Inc. owns and operates various television networks that broadcast sports, music, films, dramatic stories, reality shows, etc. Univision is considered to be the leading media company serving Hispanic Americans. [2]

Media Properties:

Main Executives:

-President & Executive Chief Officer: Randy Falco  Photo courtesy of Univision.com

-President & Executive Chief Officer: Randy Falco
Photo courtesy of Univision Corporate [3]

Falco joined the Univision team back in 2009. Under Falco’s leadership, Univision has added three cable companies and digital offerings.Falco has increased Univision’s revenue and expanded across various multimedia platforms. [4]

Senior Executive VP & Chief  Financial Officer: Andrew W. Hobson Photo Courtesy of Univision.com

Senior Executive VP & Chief Financial Officer: Andrew W. Hobson
Photo Courtesy of Univision Corporate [5]

Hobson has been with Univision since 1993 and throughout his time with the company he has held several leadership roles. Before assuming his current position in 2005, Hobson was the Chief Strategic Officer. [6]


Third quarter 2013 net revenue increased by 10.1% to $692.7 million from $628.9 million in 2012. Also stated is the adjusted operating income before depreciation and amortization (OIBDA) increased by 9.2% to $301.8 million from last year’s $276.5 million. The third quarter came to an end on September 30, 2013 and for the past nine months, the net revenue increased by 9.1% to $1,931.2 million from $1,770.3 in the previous year. Meanwhile the OIBDA also increased to $824.3 million from $713.9 million in 2012. [7]

Recent News:

Photo Courtesy of Global Football Today

Photo Courtesy of Global Football Today [8]

Univision Deportes Leads the Pack in the 2013 Third Quarter

Univision Deportes Network (UDN) is a 24-hour Spanish-language sports network dedicated to providing the Hispanic community with the most sports on a daily basis.UDN was launched in April 2012 and it’s owned by Univision Communications Inc. In the third quarter of 2013 UDN outperformed ESPN Deportes and Fox Deportes, making UDN the number one Spanish-language sports network nationwide. UDN also announced that Nielsen will now be able to publicly report ratings for the sports Network. [9]

Primetime viewing audiences for the 2013 third quarter [9]:
Univision Deportes Network 52,000 Adults 18-49; 83,000 P2+
FOX Deportes 31,000 Adults 18-49; 55,000 P2+
ESPN Deportes 31,000 Adults 18-49; 54,000 P2+

These numbers insinuate that Univision Deportes Network is the fastest growing Spanish-language sports channel on the air. Since the recent Time Warner agreement, UD currently reaches 35 million households .

The UDN surpasses all the other Spanish-language sports networks in various aspects. In the 2013 third quarter, Univision’s sports network broadcast more live sporting events than it’s Spanish-language competitors. It reportedly aired 176 live events, which is more than both ESPN Deportes and Fox Deportes.

UDN also had a very strong third quarter in the social media department. Since July, Univision Deportes Facebook page has been engaged by fans about 4 times as much as Fox Deportes page and 8 times as much of ESPN Deportes. Meanwhile during the Gold Cup game, Univision Deportes received more social media activity and engagement than Fox Soccer. Throughout the tournament, UDN had about a 25% larger audience on Twitter per match than Fox Soccer. It also had a 30% average Twitter activity per match than Fox Soccer. [9]

Courtesy of Ignites Social Web

Courtesy of Ignites Social Web [10]

Univision Deportes App for Xbox One

In early November 2013, Univision Communications Inc. announced the launch of the Univision Deportes app for Xbox One, which will make it’s debut on November 22, 2013. This app will be the first Spanish-language sports app launched on Xbox One in the country. [11]

The Univision Deportes app will give fans a rare soccer experience by providing them with live streaming and VOD content of Liga MX, the Mexican National Teams and the 2014 World Cup, which are all considered to be some of the most popular sports properties worldwide. [11]. The app will also give sports fans 24/7 worldwide soccer coverage, which includes sports news updates, real-time scores and stats, videos and photographs of all the important soccer tournaments and leagues around the world.

Photo Courtesy of Brands of the World

Photo Courtesy of Brands of the World [12]

HSN Partners Up With Univision to Create an Online Boutique

HSN, the home shopping network, has partnered up with Univision Communications to reach a large amount of the hispanic market. The three-year partnership includes the development of a new shopping portal called Boutique Univision on Univision.com.

Boutique Univision offers electronics, fashion beauty, home decor and cookware products. The shopping portal will also include popular brands such as Vince Camuto, Samsung, Apple, Curtis Stone and Lancôme. These products and brands have been specifically selected for Hispanic costumers.[13]

Promotions for the online boutique began last Thursday (Nov. 14), with popular HSN host Lesley Ann Machado as a special guest on Univision’s morning show “Despierta América.” During the show, Machado and original host Maggie Jiménez announced the creation of Boutique Univision.

HSN has also been promoting the new portal on its network. HSN featured live feed of the announcement during a segment that included chef Lorena Garcia. Jiménez was a guest on the HSN show “Beauty Report” and discussed the fashion and beauty products available on Boutique Univision.

HSN decided to partner up with Univision due to the company’s ability to reach a large number of the Hispanic demographic. The chief marketing and business development officer at HSN Inc., Bill Brand noted “We are able to reach this Hispanic consumer through the most trusted brand in their community, and that’s Univision. That’s an unprecedented opportunity for us.”[13]

Photo courtesy of Famous Logos website

Photo courtesy of Famous Logos website [14]

Univision & Toyota Announced Trans-media Partnership

Earlier this month, Univision Communications Inc. and Toyota announced a trans-media partnership that integrates Toyota automobiles into Televisa’s brand new telenovela “Lo Que La Vida Me Robo.” Part of the partnership includes, Toyota as the main sponsor of this new telenovela, which first aired November 18, 2013. Through this partnership Toyota will be able to reach and influence an entirely new demographic across all media platforms. The two companies have combined various media platforms such as television, digital and social media in order to provide consumers with an immersive multi-platform experience and also to introduce exclusive and interactive opportunities. [15]

Throughout the broadcast of “Lo Que La Vida Me Robo” fans have access to the main characters of the telenovela through a digital correspondence feature, which allows them to become active participants in every new plot twist [15]. Additional content related to the telenovela is also made available to fans. Another way for fans to gain access to exclusive content is through Univision apps but only users who opt to sync up with the Toyota experience will gain access.


[1] Univision Logo From Univision.com
[2] The Univision Story
[3] Randy Falco Photograph From Univision Corporate
[4] About Randy Falco
[5] Andrew Hobson Photograph From Univision Corporate
[6] About Andrew Hobson
[7] Bloomberg Financials on Univision Communications Inc. Third Quarter 2013
[8] Univision Deportes Network Photograph From Global Football Today
[9] Univision Deportes Leads the Pack in the 2013 Third Quarter From Univision Corporate
[10] Xbox One Logo From Ignites Social Web
[11] Univision Deportes App for Xbox One From Univision Corporate
[12] HSN Logo From Brands Of The World
[13] HSN Partners Up With Univision to Create Online Boutique From The New York Times
[14] Toyota Logo From Famous Logos Website
[15] Univision & Toyota Announce Transmedia Partnership From Univision Corporate


by Zach Eisen

NBCUniversal Media, LLC

30 Rockefeller Plaza
New York, NY 10112


About the Company [1]:

A snapshot of what NBCU owns

NBCUniversal is a major media company owned by the Comcast Corporation. With headquarters in world-famous Rockefeller Center, NBCU owns and operates a variety of media outlets across many different platforms, including broadcast and cable television, film, and digital media. NBCU’s content is distributed around the world.


NBCUniversal has a variety of holdings in both broadcast and cable television. It owns the NBC broadcast network and the Telemundo network, airing popular programs such as NBC Nightly News, Today, Saturday Night Live, and The Office. NBC also owns and operates TV stations in some of the largest markets in the country, including New York, Los Angeles, and Chicago. NBCU’s cable holdings include the NBC Sports Network, MSNBC, CNBC, USA, E!, Bravo, and The Weather Channel. NBC also owns the broadcast rights to the Olympics, NHL and NFL games, and many other major sporting events.


NBCU owns Universal Pictures, one of the Big Six major film companies. Universal is famous for movies such as E.T.: The Extra-Terrestrial, Jurassic Park, Jaws, and the Bourne series [2]. The company also owns Focus Features, which is Universal’s art, foreign, and independent film division. NBCU also owns Universal Parks and Resorts, with full ownership of the parks in Los Angeles and Orlando and part ownership of locations in Japan and Singapore.


NBCUniversal owns multiple digital and online companies, including NBC.com, Fandango, and iVillage. It also is part of a joint-venture in Hulu, the online streaming service.

Key Executives [3]:

Stephen B. Burke – CEO, NBCUniversal

Stephen B. Burke

Stuart J. Epstein – Executive VP and CFO, NBCUniversal

Stuart J. Epstein

Robert Greenblatt – Chairman, NBC Entertainment

Robert Greenblatt

Brian Roberts – Chairman and CEO, Comcast Corporation

Brian Roberts

For more information on NBCUniversal’s executives, click here.


In the broadcast television market, NBC’s main competitors are the other Big Four major networks, which are ABC, CBS, and FOX. However, cable viewership is quickly growing, which means NBC also competes with basically every television station for viewers and advertising dollars.

Ownership History [4]:

NBCUniversal was officially founded in 2004, when NBC and Universal merged into one company. At the time of the merger, Vivendi and GE shared ownership of the company. In 2009, GE and Comcast announced plans to create a joint venture out of NBCUniversal’s companies and Comcast’s cable holdings. The plan was finalized in early 2011, with Comcast taking a majority stake in the company. In early 2013, Comcast announced it would buy GE’s 49% minority stake, a $16.7 billion deal which allowed them to assume 100% ownership of NBCUniversal [5].

Financial Information [6]:

2012 was a successful year for NBCUniversal across the board. The company earned $23.8 billion in total revenue, an increase of nearly $2.7 billion, or 12.7%, from 2011. NBCU’s revenue in all four of its divisions (Broadcast Networks, Cable Networks, Film, and Theme Parks) saw increases in 2012.

The largest gains were made in the Broadcast Television division, which jumped 27.4% from the previous year. The broadcast numbers were aided by the network’s airing of the 2012 London Olympics and Super Bowl XLVI. Excluding these events from the numbers, the Broadcast division’s revenue still saw a 4.8% increase, driven by political advertisements on its Owned & Operated stations. The increased revenue from the political ads also helps explain the Broadcast division’s 7.9% increase in the fourth quarter of 2012 from the same period in 2011.

NBCU’s Cable Networks division accounted for the company’s smallest increases in 2012 (3.3%), but generated the most revenue for the company ($8.8 billion). The NHL lockout hurt ratings for the NBC Sports Network during that time, which boasts NHL coverage as its key selling point. However, ratings for that network reached all-time highs once hockey returned [15]. Advertising revenue decreased by 1.5% in the fourth quarter for NBC’s cable networks.



On March 19, Comcast completed its purchase of GE’s 49% stake in NBCUniversal [7]. The $16.7 billion deal also included the sale of GE’s headquarters at the famous 30 Rockefeller Plaza building to Comcast. The deal brings to an end GE’s involvement with NBC, which began in 1919 when the company helped found the Radio Corporation of America, which started the National Broadcasting Company in 1926 [8]. Since then, NBC has been owned by GE, RCA, Westinghouse, Vivendi and now Comcast. Watch Wall Street Journal Live’s analysis of the deal below (video courtesy of YouTube).



For the first time ever, NBC fell out of the top four networks during a sweeps period conducted by Nielsen [9]. Univision, the Spanish language network, moved ahead of NBC as the fourth most watched network among adults ages 18-49 during the month of February. NBC struggled during that month, as its new show Do No Harm was cancelled after just two episodes, and the new comedy 1600 Penn struggled as well [10].



Jimmy Fallon (right) will take over for Jay Leno (left) as host of “The Tonight Show”.

…Jimmy Fallon? NBC announced in April that the Late Night host will replace Jay Leno on The Tonight Show starting in 2014 [11]. Leno, who has hosted The Tonight Show for 22 years, took over for Johnny Carson in 1992. Leno was replaced by Conan O’Brien in 2009 [12], but returned only seven months later [13] after a feud with the network over a time for his new show. It is being rumored that Saturday Night Live head writer and “Weekend Update” host Seth Meyers will replace Fallon as host of Late Night.




NBCU’s USA Network earned the best primetime ratings for a cable network in the first quarter of 2013, its eighth year in a row earning that honor [14]. Popular programs such as Suits and WWE Raw helped the network win the quarter, defeating rivals with popular programs such as AMC and its hit The Walking Dead. USA averaged over 3 million viewers during the primetime slots. Another NBCU network, Bravo, also improved, making the top ten networks among viewers ages 25-54.



The NBC Sports Network is posting record numbers this year for its NHL coverage [15]. The network, formerly Comcast’s Versus, is averaging 448,000 viewers per game, up from its previous high of 348,000 viewers. The numbers may have gotten a boost because of the lockout that cut the season down to 48 games. National games airing on NBC’s broadcast network are also doing better, averaging 1.7 million viewers,just ahead of its previous tally of 1.6 million.



The popular singing competition show, The Voice, has returned to NBC’s lineup, and has outperformed FOX’s American Idol so far [16]. Although Idol‘s first two episodes earned stronger ratings than The Voice‘s, NBC’s program is gaining momentum, while FOX’s is seeing its lowest ratings in the 12-year history of the show. The show’s performance in the ratings for the remainder of the season may tell whether it will replace Idol as America’s favorite singing show.



In March, USA allowed fans of its series Psych to choose the ending of the show’s 100th episode [17]. The vote was part of a new online and mobile feature called USA Sync, an attempt by the network to use new media to add interactivity to its programming [18]. The program allows fans to post about the shows, connect with each other, and play interactive games. On the mobile platform, the service is available as an app that gives users access to more content through other applications.



The much anticipated new series Hannibal premiered on NBC on April 4. The series, about fictional evil genius Hannibal Lecter, serves as a prequel to the 1991 classic film The Silence of the Lambs. The show earned praise from Internet critics, with some calling it “riveting[19], and others saying it was “beautifully shot and…surprisingly thoughtful[20]. Watch a promo for Hannibal below (video courtesy of YouTube).



Jeff Olde

In March, E! named former VH1 executive Jeff Olde head of its programming [21]. Olde will be in charge of the development of E!’s shows, including Keeping Up With The Kardashians, The Soup, and Chelsea Lately. Olde will begin his new job this summer.


[1]: http://www.nbcuni.com/corporate/about-us/

[2]: http://www.boxofficemojo.com/studio/chart/?studio=universal.htm

[3]: http://www.nbcuni.com/corporate/management/


[5]: http://mediadecoder.blogs.nytimes.com/2013/02/12/comcast-buying-g-e-s-stake-in-nbcuniversal-for-16-7-billion/

[6]: http://www.marketwatch.com/story/comcast-reports-4th-quarter-and-year-end-2012-results-2013-02-12

[7]: http://www.deadline.com/2013/03/comcast-completes-acquisition-nbcuniversal/

[8]: http://www.gereports.com/its-a-wrap/

[9]: http://tvbythenumbers.zap2it.com/2013/02/27/univision-sets-milestone-as-no-4-network-in-february-sweeps-ahead-of-nbc-in-key-demos/171192/

[10]: http://www.deadline.com/2013/02/nbc-sweeps-ratings-lastloses-to-univision/

[11]: http://www.thedailybeast.com/articles/2013/04/02/source-jimmy-fallon-to-take-reins-of-tonight-show-from-jay-leno.html

[12]: http://www.nytimes.com/2009/05/30/arts/television/30leno.html?em&_r=0

[13]: http://www.accesshollywood.com/jay-leno-heading-back-to-late-night-conan-obrien-weighing-options_article_27490

[14]: http://variety.com/2013/tv/news/usa-suits-ratings-amc-walking-dead-1200332772/

[15]: http://www.sportsbusinessdaily.com/Daily/Issues/2013/03/19/Media/NHL-Ratings.aspx

[16]: http://mediadecoder.blogs.nytimes.com/2013/03/29/in-ratings-race-the-voice-gains-on-idol/

[17]: http://www.nbcbayarea.com/entertainment/entertainment-news/NATL-Viewers-to-Choose-Psych-Ending–200075821.html

[18]: http://www.thefutoncritic.com/news/2013/04/01/usa-network-launches-the-next-phase-of-usa-sync-first-live-second-screen-content-syndication-platform-625513/20130401usa01/

[19]: http://www.hitfix.com/whats-alan-watching/review-nbcs-hannibal-a-riveting-silence-of-the-lambs-prequel

[20]: http://www.hollywoodreporter.com/review/hannibal-tv-review-433109

[21]: http://www.hollywoodreporter.com/news/jeff-olde-named-es-head-431347

Twentieth Century Fox Film Corporation

By Jimena Wu

Official 20th Century Fox 2012 Logo – Courtesy of Google Images

Company Information [2]

10201 W. Pico Blvd.

Los Angeles, CA, 90064 United States

(310) 369-1000


Brief Overview

Twentieth Century Fox Film Corporation is a subsidiary of Fox Inc., owned by Rupert Murdoch’s News Corporation. 20th Century Fox Film Corporation’s motion pictures are produced or acquired by the company’s smaller units, including: Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Pictures, Twentieth Century Fox Animation and Blue Sky Studios [1].

The company has had major success with motion pictures, including the huge hits Star Wars, Titanic, and it’s most successful in the box office yet, Avatar, released in 2009. Avatar recorded up to a gross of $749,766,139, including nine Academy Awards nominations and three wins. [23]

Top 3 Competitors [2]

The Walt Disney Studios

MGM Studios, Inc.

Columbia Tristar Motion Picture Group

Key Executives [3]

Keith Rupert Murdoch – Chairman of Board & CEO

Ricardo Crespo – Senior Vice President of Global Creative

Eduardo Echeverria – Senior Vice President of Latin America

Pam Kunick-Cohen – Senior Vice President of Twentieth Century Fox Consumer Products

Robert Marick – Executive Vice President

Brief History: The Formation of Twentieth Century Fox [5]

20th Century Fox was funded in 1935 with the merging of the Fox Film Corporation and Twentieth Century Pictures. It was co-founded by Joseph Schenck, president of United Artists, and Darryl F. Zanuck, former head of production at the Warner Bros. Studio.

Elaboration & Transformation of Company Logo after Fox Film-20th Century merged in 1935 [4]

The company separated itself from others, as the productions of The Grapes of Wrath in 1940 and How Green Was My Valley in 1941 won Academy Awards. However, by the 1950’s, movie attendance dropped, bringing film productions down as well. Consequently, studios couldn’t afford to keep contracts with directors and actors. This event of disappointment led to Zanuck leaving to Paris in 1956, striving to become an independent film producer. The company lost huge amounts of money in between the years of 1959-1962.
In 1962, Zanuck returned as president, and his film The Longest Day, released through 20th Century Fox, got an Academy Award nomination and earned enough revenue for the company to start producing again in 1963. During the 1960’s, Zanuck used the “blockbuster strategy”, consisting of releasing expensive productions. The Sound of Music, released in 1964, brought more than $79 million in revenues.
The 1980’s were hard times since many productions didn’t compensate for their production costs. However, with the entrance of Rupert Murdoch, owner of News Corporation, in 1985, the company made it to the top spot among studios, gaining more than 18% of the box-office share in 1991.
Right Here, Right Now

20th Century Fox at the Box Office

The company began the Fall of 2012 with the release of Won’t Back Down in September 28, 2012, starring Maggie Gyllenhaal and Viola Davis. However, despite its notorious casting, this movie was ranked as the worst saturated release ever, bringing only $2,603,370 in the opening weekend. The movie made a total of $5,310,554. [6]

Taken 2 Movie Poster – Courtesy of Google Images

In October 5, 2012, the awaited Taken 2, starring Liam Neeson, was released, making $49,514,769 in its opening weekend [8]. Despite all of the critics, Taken 2 was the reason the overall box office was up more than 40 percent over the same weekend last year [7]. The movie scored $361,060,485 worldwide, showing strong results for a $45 million production [8].

Following Taken 2, Chasing Mavericks, starring Gerard Butler, was released October 26th, disappointing with a $2,268,274 debut. The movie made a total domestic gross of $5,843,722, barely one-fourth of its $20 million production budget [9]. However, Hurricane Sandy could have affected this result, as it”may have suppressed business by about 10 percent.” [10]

Wreck-It Ralph Poster – Courtesy of Google Images

As the storm passes, Wreck-It Ralph came to the #1 spot in its opening weekend with  $49,038,712 [11]. This movie has actually become the biggest box office ever for Disney Animations [12]. After five weeks in theaters, it still maintains itself in the top ten, recording a total domestic gross of $159,213,887 and a worldwide gross of $203,213,887 (as of December 5, 2012) [11].

Lincoln opened in limited theaters in November 9, 2012 and released worldwide November 16, recording $944,308 for the opening weekend, and $21,049,406 in its second place, getting into the box office’s top 3. Lincoln, a film produced by Steven Spielberg, remained at #3 for two weekends, including Thanksgiving weekend. As of December 5, 2012, the movie earned a total domestic gross of $87,088,719, already compensating its production costs of $65 million. [13]

Next up for 20th Century Fox was Life of Pi, released November 21, which was considered to be “tough to sell” and a “gamble” for the company [14]. This film’s production budget will definitely be hard to compensate as it cost $120 million to produce, mainly because of its unbelievable graphic effects. The movie did pretty good in the opening weekend, earning $22,451,514, and also performed fairly well during the Thanksgiving weekend in the 5th spot, behind Twilight, Skyfall, Lincoln, and Rise of The Guardians. However, it is still at half its production budget, reporting $51,676,132 in total domestic gross as of Dec. 5, 2012. [15]

Life of Pi – Movie Poster – Courtesy of Google Images

The next movie for Fox is called Parental Guidance, which was supposed to be released during the Thanksgiving weekend but will now be released December 25th, 2012. The movie has high expectancies as it has less competition during Christmas than what it would’ve had during Thanksgiving [16].

First-Quarter Earnings (Quarter ended Sept. 30) – See full News Corp. Earnings Release

Rupert Murdoch led the company to more strong results as the fiscal quarterly earnings for the first quarter, ending in September 30, 2012, reported earnings of $2.23 billion, compared with $738 million made last year. Revenue also rose in large amounts, from $7.96 billion to $8.14 billion. As for the role Twentieth Century Fox plays in this increase in earnings, filmed entertainment reported quarterly segment operating income of $400 million, $53 million higher than a year ago, when the segment operating income was $347 million. This is majorly due to the huge success Ice Age: Continental Drift had in box offices back in July. As of December 5, the $95 million film has earned a total worldwide gross of $874,920,192 [24]. Also, Fox made a licensing deal with Netflix back in May 2012, which contributed enormously to the rise in profit [17]. Through this licensing agreement, Fox classic films were distributed to Latin America. “Our alliance with Twentieth Century Fox continues to get stronger and benefit Netflix’s members across the globe,” said Jason Ropell, VP of content acquisitions at Netflix. [25]


August 2012

Fox to Distribute DreamWorks Animation Movies [18]

DreamWorks has decided to shift from Paramount Pictures to 20th Century Fox looking for a 5-year distribution deal. This deal will place DreamWorks’ animated titles in Fox’s animation division, Blue Sky Studios. This deal will go into effect in 2013.

DreamWorks Logo – Courtesy of Google Images

Company Perspective: “DreamWorks Animation is a great company that makes terrific films and everyone here feels privileged and honored to have been chosen to distribute their marvelous work throughout the world,” stated Fox Filmed Entertainment CEOs and Chairmen, Jim Gianopulos and Tom Rothman. “We are particularly excited to add DreamWorks Animation’s films to the strong and growing slate of movies from our outstanding Blue Sky Studios division, which is coming off another global blockbuster with Ice Age: Continental Drift, and has Epic and Rio 2in advanced production. Together we will be a dominant force in animated entertainment for years to come.” [19]

September 2012

Fox Hoped To Boost Movie Downloads By Offering Titles Ahead of Discs [20]

In order to increase movie downloads, Fox has decided to offer the option to downnload movies through Amazon, CinemaNow (Best Buy), iTunes, PlayStation, VUDU (Walmart), and Xbox, before the home video or DVR formats are available.

November 2012

Sony, Fox, and Universal Sign On For PGA’s Producers’ Mark Credit [21]

Sony Pictures, Twentieth Century Fox Film Corporation, and Universal Pictures signed on to apply the ‘Producer’s Mark’ Certification. This is a huge advancement in the industry and a step forward to protecting the right of producers and the ‘produced by’ credit.

Independence Day ‘3D’ Cancelled [22]

Independence Day (1996) – Movie Poster – Courtesy of Google Images

Plans had been made by 20th Century Fox to produce a 3D adaptation of the 1996 blockbuster, Independence Day. However, due to difficulties in reuniting the original cast, the company has decided to cancel it. The movie was due for July 2, 2013, which was perfectly timed for it to be released during the Independence weekend. This would’ve potentially help the movie top the box office during the opening weekend and gain high revenue for the company.


Coming Soon (Click to see the trailers)

Broken City

Parental Guidance


A Good Day To Die Hard

The Heat



[1] News Corporation: http://www.newscorp.com/management/20film.html

[2] Hoovers: http://www.hoovers.com/company-information/cs/company-profile.Twentieth_Century_Fox_Television.ff69d030bb3d82da.html

[3] Bloomberg BusinessWeek: http://investing.businessweek.com/research/stocks/private/people.asp?privcapId=35867

[4] Logo Images: http://www.closinglogos.com/page/20th+Century+Fox+Film+Corporation

[5] History: http://www.referenceforbusiness.com/history2/66/Twentieth-Century-Fox-Film-Corporation.html#ixzz2EFVbd3Ul

[6] Box Office Mojo – Won’t Back Down: http://www.boxofficemojo.com/movies/?page=main&id=learningtofly.htm

[7] Yahoo  Movies – Taken 2: http://movies.yahoo.com/news/taken-2-blows-away-box-office-critics-50-163212681.html

[8] Box Office Mojo – Taken 2: http://www.boxofficemojo.com/movies/?id=taken2.htm

[9] Box Office Mojo – Chasing Mavericks: http://www.boxofficemojo.com/movies/?id=ofmenandmavericks.htm

[10] The Week – Hurricane Sandy: http://theweek.com/article/index/235648/6-ways-hurricane-sandy-affected-the-entertainment-world

[11] Box Office Mojo – Wreck It Ralph: http://www.boxofficemojo.com/movies/?id=rebootralph.htm

[12] Wreck It Ralph: http://www.csmonitor.com/The-Culture/Latest-News-Wires/2012/1105/Wreck-it-Ralph-Biggest-box-office-opening-ever-for-Disney-animation

[13] Box Office Mojo – Lincoln: http://www.boxofficemojo.com/movies/?id=lincoln.htm

[14] Company Town – Life of Pi: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-life-of-pi-tough-sell-20121119,0,5088507.story

[15] Box Office Mojo – Life of Pi: http://www.boxofficemojo.com/movies/?id=lifeofpi.htm

[16] Parental Guidance: http://www.variety.com/article/VR1118052479

[17] Hollywood Reporter – Quarterly Profit: http://www.hollywoodreporter.com/news/news-corp-reports-huge-rise-387027

[18] Fox to distribute DreamWorks: http://www.businessweek.com/ap/2012-08-20/fox-to-distribute-dreamworks-animation-movies

[19] Company Perspective – DreamWorks deal: http://www.deadline.com/2012/08/exclusive-dreamworks-animation-to-fox/

[20] Movie Downloads: http://www.deadline.com/2012/09/fox-digital-hd-movie-download/

[21] Sign for PGA: http://www.deadline.com/2012/11/producers-mark-credit-program-pga-sony-fox-universal/

[22] Independence Day 3D: http://www.nme.com/filmandtv/news/independence-day-3d-cancelled/291343

[23] Box Office Mojo – Avatar: http://boxofficemojo.com/movies/?id=avatar.htm

[24] Box Office Mojo – Ice Age: http://www.boxofficemojo.com/movies/?id=iceage4.htm

[25] Netflix and Fox Licensing Agreement: http://www.hollywoodreporter.com/news/netflix-fox-agreement-latin-america-brazil-323988