Warner Bros. Pictures

Posted on March 31, 2013 by Jacob Fleischman

by Jacob Everest Fleischman

Warner Bros. Pictures

Courtesy of thefilmstage.com

Warner Bros Pictures has produced and distributed thousands of titles since 1923 when it was founded by Albert, Sam, Harry and Jack Warner. WB is responsible for many iconic moments and accomplishments in the entertainment industry. To start, they are responsible for the first film with sound, The Jazz Singer. Following this Warner Bros had decades of success, even producing up to 40 movies a year during the 1940s. Jumping forward to the 1990s, Time Inc. and Warner Bros intertwined and became Time Warner, one of the powerhouses of todays entertainment industry. Warner Bros Pictures, as a subsidiary of Time Warner, produces between 18 and 22 movies a year and currently grosses over $4 billion a year. That brings us to our current place in time, post “The Dark Knight” and “Harry Potter” era, when Warner Bros Pictures was in charge of two of the most successful movie series of all time. [1] [2]

Conglomerate: Time Warner Inc.

Courtesy of financial-report.info

Parent Company: Warner Bros. Entertainment

CEO: Kevin Tsujihara

Chairman of the Board: Barry Meyer

Warner Bros Pictures Officers

President: Jeff Robinov

Courtesy of http://www.aceshowbiz.com/

Mr. Robinov is in charge of it all. He oversees actual filming and production, distribution and the post-production. All of the other presidents report to him and he has the final say before it is passed to the Warner Bros Entertainment CEO Kevin Tsujihara and Chairman of the Board Barry Meyer. [3]

President, Domestic Distribution- Dan Fellman

Courtesy of http://ia.media-imdb.com/

Mr. Fellman has been in his position at Warner Bros Pictures since 1999 and worked there for 21 years before that. Fellman is widely known for his success with movies such as The Dark Knight, Superman Returns, The Hangover and The Blind Side. Among these, he has produced 57 movies that have grossed over $100 million. [4]

President, Worldwide Marketing- Sue Kroll

Courtesy of Variety.com

Ms. Kroll has been in her position since 2008. She oversees all marketing worldwide, both creative and business aspects of the job. She is in-charge of advertising, research, finding target audiences and bringing attention to the film. She most famously ran the marketing division for The Dark Knight which grossed over $1 billion worldwide. [5]

Most Recent Time Warner Inc. Quarterly Report

In Time Warner’s final quarterly report of 2012, it explains Warner Bros Pictures grossed $4.3 billion worldwide; this was predominantly led by The Dark Knight Rises and The Hobbit: An Unexpected Journey. Warner Bros Pictures also received two Golden Globes this year, which included Best Motion Picture- Drama for Argo. Along with the Golden Globe achievements, Warner Bros. Picture’s movies were nominated for 10 Academy Awards this year. [6]

Courtesy of imdb.com

“Right Here, Right Now” Semester News From the Studio

New Commander-in-Chief

Courtesy of www.trbimg.com/

The biggest thing to happen during this Spring to affect Warner Bros. Pictures actually was not a change made in the company. Warner Bros Entertainment, WB Pictures parent company, appointed a new CEO. Kevin Tsujihara announced he would be taking control of the mega-entertainment company as of March on January 28^th, 2013. [7]

The Hobbit is not really that short!

Courtesy of www.dezineguide.com

It is announced that the first Hobbit movie hit its $1 billion mark and the rest of the trilogy has already been planned out. The final Hobbit Movie will be released in December of 2014, after the second installment of the series is released in December of 2013. Tacking on to the end of the Lord of the Rings series this spin-off proved to be just what the world wanted to see grossing $301.4 domestically and over $700 million internationally to date. [8]

The man with the Billion Dollar Brain is Preparing for his Next Epic

Courtesy of http://www.comicbookmovie.com/

On March 8^th, Warner Bros Pictures and Paramount announced that together they would co-produce and distribute, Academy Award nominee and billion-dollar movie maker Christopher Nolan’s next film. The Film, titled “Interstellar”, is sci-fi and will entail Nolan’s customary heroic story line. The fact that these two powerhouse studios are teaming up to produce and distribute this film together is extremely rare because the two do not normally work together on major releases. [9]

“RUN ITS GODZILLA”

Courtesy of www.badassoftheweek.com

While not much has been released yet, it is now public knowledge that a new Godzilla is in the works and will be released and distributed in 3D by Warner Bros. on May 16^th, 2014. The film has Aaron Taylor-Johnson, Ken Watanabe, Elizabeth Olsen and Juliette Binoche starring in the film. [10]

Recent Marketing

Courtesy of themovieblog.com/

Warner Bros Pictures is currently ramping up for a very busy spring and early summer with summer blockbusters that many people are looking forward to and could possibly define a top box office summer. Starting in early April we see the true life story of Jackie Robinson in 42 and following this we see our first summer blockbuster the re-make of F. Scott Fitzgerald’s timeless classic The Great Gatsby. Then directly following this, just two weeks later we see the next installment of our favorite party-crazed drunks in The Hangover 3. Finally, most likely the most anticipated superhero movie of the summer, Man of Steel, the next Superman movie is released in June.

See the Man of Steel trailer here

Most Recently Warner Bros Pictures shined as a main attraction at WonderCon

With the upcoming release of Pacific Rim, Warner Bros decided to use this time with a huge collection of its target audience (at WonderCon) to debut a clip from the scene and hear from director, Guillermo del Toro. The scene creates enough suspense and confusion to make every nerd and non-nerd alike in the room anxious to run to the theaters on its opening weekend (July 12, 2013) to see the film. [11]

This has been a very busy late-winter and spring for Warner Bros Pictures with a number of huge films debuting at the beginning of this summer and a lot of films released during this time period. With all this in mind, it makes sense that there are so many presidents under Jeff Robinov to break up all of the executive work that keeps this studio at the top of its game.

Sources:

[1] Warner Bros. History http://www.warnerbros.com/studio/about/company-history.html

[2] Warner Bros. Overview http://www.warnerbros.com/studio/about/company-overview.html

[3] Jeff Robinov Bio http://www.warnerbros.com/studio/executives/operation-officers/jeff-robinov.html

[4] Dan Fellman Bio http://www.warnerbros.com/studio/executives/divisional-executives/dan-fellman.html

[5] Sue Kroll Bio http://www.warnerbros.com/studio/executives/divisional-executives/sue-kroll.html

[6] Time Warner Quarterly Report http://ir.timewarner.com/phoenix.zhtml?c=70972&p=quarterlyearnings

[7] Kevin Tsujihara Bio http://www.warnerbros.com/studio/executives/kevin-tsujihara.html

[8] The Hobbit Press Release http://www2.warnerbros.com/web/corpcomm/portal/press_release.jsp?id=WBPTheHobbitAnUnexpectedJourney1BillionDollarRev_03.03.13

[9] Christopher Nolan New Movie http://www2.warnerbros.com/web/corpcomm/portal/press_release.jsp?id=WBPInterstellarNov7ReleaseDate_03.08.13

[10] Godzilla Press Release http://www2.warnerbros.com/web/corpcomm/portal/press_release.jsp?id=WBPLegendaryPicturesGodzillaStartofProduction_03.18.13

[11] Pacific Rim Publicity http://www.hollywoodreporter.com/heat-vision/wondercon-pacific-rim-mortal-instruments-431926

20th Century Fox

Posted on March 13, 2013 by Bria Holness

by Bria Holness

Photo courtesy of fanpop.com

Twentieth Century Fox Film Corp

10201 West Pico Boulevard,

Los Angeles, California 90035

www.foxmovies.com

A Brief History

Twentieth Century Fox Film Corporation, also known as 20th Century Fox, was established on May 31, 1935 when the founders of Fox Film Corporation and Twentieth Century Pictures decided to merge into one. It is now one of the major American film studios that produces, acquires, and distributes motion pictures. Based in Los Angeles, California, it operates as a subsidiary of Fox Entertainment Group Inc. and is responsible for some of the top grossing movies, including Avatar and Titanic. [1] [2]

Quick Financials

During the first quarter, which encompasses the months of January, February, and March, 20th Century Fox brought in a gross income of $256.9 million, a 13.7% decrease in comparison to the first quarter of 2012; however, this is also an 123.7% increase in comparison to 2011. [19]

Key Executives

Keith Rupert Murdoch

Photo courtesy of biography.com

Murdoch is the founder of News Corporation, in which 20th Century Fox is a subsidiary of, and has been its Chairman since 1991. Since 1992, Murdoch has been the Chairman of Fox Entertainment Group Inc. and its Chief Executive Officer since 1995. He operates as Chairman of the Board and Chief Executive Officer of Twentieth Century Fox Film Corporation. [2]

Eduardo Echeverria

Photo courtesy of variety.com

Echeverria is Senior Vice President of Latin America at Twentieth Century Fox Film Corporation and has served as so since 2001. [2] Echeverria manages the sales and marketing operations and theatrical distribution for all Fox Filmed Entertainment product in Latin America. [2]

Michael Peikoff

Since July 1, 2007, Peikoff has been Senior Vice President of Licensing and Merchandising of Twentieth Century Fox Film Corporation. His duties include managing internal and external communication for the licensing division and managing retail marketing and licensed promotion initiatives in the U.S. [2]

Robert Marick

Photo courtesy of licensing.biz

As Executive Vice President since July of 2010, Marick manages the global licensing of Fox’s television and film assets across different platforms including television promotions, interactive gaming, literary publishing, themed entertainment, and consumer products. [2]

Ricardo Crespo

Photo courtesy of centralpa.aiga.org

Crespo has served as Senior Vice President of Global Creative at Twentieth Century Fox Film Corporation since July 2010. [2] Prior to joining the 20th Century Fox team, Crespo held several leadership positions at Saatchi & Saatchi, Mattel Inc., Bozell Worldwide, and McCANN ERICKSON. [4]

In The News

Broken City

Photo courtesy of radionowindy.com

20th Century Fox Films released its first film of the year, Broken City, starring Mark Wahlberg, Russell Crowe, and Catherine Zeta Jones, on January 18th. The film told the story of a New York City cop, who one night gets involved in a scandalous shooting. He’s stripped of his badge but kept out of jail by the works of New York’s Mayor, who offers him a lump sum of money to investigate his wife. While doing so he finds himself in the middle of a much larger scandal as he realizes that the Mayor isn’t who he seems to be.

During its opening weekend, the film made about $9 million and $4 million the weekend after. With an estimated budget of $55 million, it has made an overall gross of $19,667,601 up to date. It has received mixed reviews ranging from being called a complete mess to being considered an entertaining thriller. Nonetheless, there seems to be a majority consensus—the cast and the numerous twists are great but can only keep the “weak” storyline going but so far, causing it to receive a B- from Entertainment Weekly. [5] [6]

20th Century Fox employed an interesting marketing strategy for the movie. Instead of featuring promotional quotes from legitimate movie critics, they chose to use tweets from the hashtag, #BrokenCity, in which basically anyone could be a critic.

Photo courtesy of cultureblues.com

The studio believed it was a way to be more personable and interactive and to get fans more excited for the upcoming film. However, the tactic raised many questions about the weight of movie critics’ opinions and whether or not they carry the same weight as the opinions of the fans. [7]

Wahlberg also held a special, early screening of the film as a fundraiser for the Mark Wahlberg Youth Foundation . He offered a chance to win tickets at Celebrities for Charity. [8]

A Good Day to Die Hard

Photo courtesy of movies.wikia.com

20th Century Fox released the fifth movie of the Die Hard franchise, A Good Day to Die Hard, starring Bruce Willis and Jai Courtney, on February 14^th. This is the first of the franchise to not be released during the blockbuster summer months and instead in the cold month of February. [9] The film tells the story of a cop, John McClane, who travels to Moscow to help his unruly son Jack, unaware that Jack is really a CIA agent attempting to stop a nuclear weapons robbery. Despite their differences, they are forced to work together to keep each other and the world safe. [5]

The film was produced for about $92 million. During its opening weekend, it made $24,834,845 domestically and $45,301,894 oversees, giving it the number one spot of films newly released that weekend. [10] However, this is over $70 million less than what the last movie of the Die Hard franchise made in the summer of 2007. With this comparison, it could be considered disappointing. [11]

Very unlike the previous films of the series, the film has been largely slated by various critics. Based on 40 “generally unfavorable” reviews, Metacritic has given the movie a 28 out of 100 and based on 184 reviews, Rotten Tomatoes has given it a score of 4 out of 10. On both sites, several reasons for such low scores have been cited but the majority seems to agree on a muddling plotline with too many holes and twists as the movie’s downfall. [12] [13]

The Croods

Photo courtesy of filmofilia.com

20th Century Fox teamed up with DreamWorks Animation for the first time in the production and release of The Croods, a prehistoric comedy for the family, starring Nicholas Cage, Ryan Reynolds, Emma Stone, and Catherine Keener. It officially premiered worldwide on March 22nd and brought in $43,639,736 during its opening weekend. [18]

The film follows the story of a caveman, Crug, who must lead his family across an unstable and dangerous landscape after an earthquake destroys their home. While doing so they come across a nomad who charms everyone but Crug with his revolutionary modern ways. [14] As of April 1st, with a budget of about $135 million, the film has made $93,893,394 domestically and $148,802,379 from foreign theaters, amounting to $242,695,773 worldwide. [18]

To build up anticipation of the release of the movie, DreamWorks made a deal with Rovio to create a mobile game based on The Croods, an impressive marketing strategy. In the game, the Croods, a family of cave men, find their way out of the Stone Age through the use of a new tool, the idea. They hunt and gather their way through new landscapes as they tame creatures they’ve never seen before.

Rovio released the game for Apple and Android devices on March 14, just about a week before the official release of the film. [15]

What’s Next for 20th Century Fox?

20th Century Fox plans to release another 3-D animated family film, Epic, which is based on the children’s book, The Leaf Men and the Brave Good Bugs. From the creators of Ice Age and Rio, Epic follows the story of a teenage girl, who finds herself magically transported into a secret universe. While there, she must team up with a group of capricious characters in order to save their world and her own from Queen Tara, the evil spider. [16]