by Joseph Palagonia
Address: 1716 Locust Street,
Des Moines, IA 50309-3023
Phone: 515-284-3000
Official Website: www.meredith.com
Overview
Meredith Corporation, a media and marketing company, engages in magazine publishing and related brand licensing, television broadcasting, digital and customer relationship marketing, digital and mobile media, and video creation operations in the United States. It operates in two segments, National Media and Local Media. The National Media segment publishes magazines for women focusing on the home and family market. [1]
Mission Statement
“We are Meredith Corporation, a publicly held media and marketing company founded upon service to our customers and committed to building value for our shareholders. Our cornerstone is knowledge of the home and family market. From that, we have built businesses that serve well-defined readers and viewers, deliver the messages of advertisers, and extend our brand franchises and expertise to related markets. Our products and services distinguish themselves on the basis of quality, customer service, and value that can be trusted.” [2]
Meredith Corporation’s main principles include focusing on long term success, returning superior funds to their stockholders, and dedicating their lives to their employees and customers.
Strategies
As we build our businesses for the future, the company is focused on three key strategies:
- We will further develop our fundamental commitment to publishing – the essential element of our home-and-family focus.
- We will further develop our fundamental commitment to broadcasting – an essential element of our growth strategy.
- We will produce additional revenues and profit by integrating and leveraging the assets of our core businesses across multiple platforms. [2]
History
Edwin Thomas Meredith [2] founded the Meredith Corporation in 1902, when he began publishing Successful Farming magazine. 
After the publication’s success, the company in 1912 moved to it’s current headquarters located in Des Moines. Since then, many additions have been added to the building including a $40 campus addition completed in 1998.
Key Personnel
Chairman, President and CEO Vice President and Chief Financial Officer
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Chief Development Officer, General Counsel
President, Meredith National Media Group
President, Meredith Local Media Group
Corporate Controller
Local Coverage
Meredith Corporation provides entertainment for audiences on a local level. Led by President Paul Karpowicz, it’s television station group affiliates include CBS, FOX, and NBC. With its 12 local broadcast stations across the country, over 10 million U.S. households world wide receive forms of media from Meredith.
Meredith Stations
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CBS Atlanta (WGCL 46) Atlanta, GA Local News | Weather |
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CBS 5 KPHO Phoenix, AZ Local News | Weather |
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FOX 12 Oregon (KPTV) Portland, OR Local News | Weather |
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PDX TV (KPDX) Portland, Oregon |
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WFSB Channel 3 Hartford/New Haven, CT Local News | Weather |
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WSMV Channel 4 Nashville, TN Local News | Weather |
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KCTV Channel 5 Kansas City, MO Local News | Weather |
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My KSMO TV Kansas City, MO |
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FOX Carolina (WHNS 21) Greenville, SC – Asheville, NC Local News | Weather |
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FOX 5 Vegas (KVVU) Las Vegas, NV Local News | Weather |
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WNEM Channel 5 Flint/Saginaw, MI Local News | Weather |
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CBS 3 Springfield (WSHM) Springfield/Holyoke, MA Local News | Weather |
Also within Meredith’s Local Media Brands is a service developed and known as ONE Service, or On-Air Notification Entry System. ONE Service is an efficient solution to presenting time-sensitive information on the news, that would be traditionally found in local newspapers. A major service of ONE Service is their Obituary Notification service, which announces during weekday morning or noon shows and on weekend morning shows of any obituary notifications within up to 4 days, along with information of the respective upcoming funeral services. [4]
National Coverage
On a national level, Meredith Corporation is solidified by its core selection of magazines. From ranging selections including fitness to farming, Meredith Corporation helps provide knowledge to help women in all aspects of their lives. Magazines within Meredith Corporation include:
- Better Homes and Gardens
- More
- Ladies’ Home Journal
- Family Circle
- Fitness
- Parents
- ReadyMade
- Traditional Home
- American Baby
- Midwest Living
- Wood
- Successful Farming
- Siempre Mujer
- Ser Padres
Over the last year, Meredith has aggressively expanded its digital portfolio by offering:
- Subscriptions and single-issues of nearly 20 brands on a range of tablet devices and distribution channels;
- Over a dozen branded mobile Apps each with over 1 million downloads;
- A broad array of branded consumer websites, including the recently acquired Allrecipes.com, that comprise the Meredith Women’s Network and reach approximately 40 million unique users every month;
- Over 10,000 original videos, including the recently launched Digs Channel on YouTube. [5]
International Coverage
Along with local and national coverage, Meredith Corporation offers an service to international consumers throughout the world through its international branch, Meredith International. Meredith International’s goal, led by Meredith Corporation’s Chief Development Officer John Zieser, is to extend Meredith’s leading consumer publications to people of all countries.
Meredith offers its partners high-end editorial content, marketing expertise and consumer research derived from more than 100 years of experience as the leading media company serving women in the United States. The backbone to our ability to share content is Meredith’s proprietary digital library, housing over a million images and articles, and hundreds of hours of video. [12]
Click on the following link to watch a detailed description of Meredith International
Latest News
January
Meredith Corporation acquired the assets of Family Fun from Disney Publishing Worldwide to acquire the highly popular magazine, along with its special interest publications and its Toy Hopper and digital magazine applications. Financial terms of the acquisition however have yet to be disclosed [6].
February
Meredith Corporation announces its renewal of The Better Show for its sixth straight season, beginning in September 2012. The show has already cleared four of the top five U.S. markets (New York, Los Angeles, Chicago, Philadelphia) and has already sold in 135 cities. Groups such as CBS, Lin, Sinclair, Hearst, Newport, Gray, Northwest, and New Age have renewed or acquired the rights for the fall. [7]
March
Meredith Corporation and the Reader’s Digest Association Inc. reached an agreement for Meredith’s acquisition of Allrecipes.com, the world’s NO. 1 digital food brand. This acquisition placed Meredith first in comScore’s Food Community rankings, doubled Meredith Women’s Network’s audience, and granted it the power to offer advertisers and marketers access to more than 100 million American women across all media platforms. The transaction was valued at $175 million [8]
April
Meredith Corporation increased its rate base for EatingWell magazine from 500,000 to 600,000, an increase from 70 percent from the year before. In January 2012, EatingWell’s rate base had been raised from 350,000 to 500,000, and is currently being visited by close to 4 million unique visitors a month. [9] On April 16, 2012, Jon Werther had been named Meredith Corporation’s Chief Strategy Officer, placing him in charge of evolving corporate and business unit strategies and leading key initiatives. [10]
June
Meredith Corporation announced its decision to offer digital editions of its most popular magazines, including such well-known titles as Family Circle, EveryDay with Rachel Ray, Ladies’ Home Journal, Midwest Living, and MORE, as magazines on Google Play. [6]
October
Meredith Corporation announced that it had reached an agreement with CelebTV (www.celebtv.com) to feature daily original HD videos on Meredith’s Divine Caroline (www.divinecaroline.com) site. Under the terms of the arrangement, CelebTV will play videos on everything Hollywoood, ranging from breaking news, movie reviews, celebrity hookups, pregnancies, and more. With Divine Caroline having over 2 million monthly unique visitors, Meredith Women’s Network had reached 40 million unique vistors monthly. [11]
Works Cited:
[1] Meredith Corporation Summary – Yahoo! Finance
[2] Meredith Corporation Mission Statement
[3] Meredith Corporation Local Coverage
[4] Meredith Corporation ONE Service
[5] http://meredith.mediaroom.com/index.php?s=2311&item=130026
[6] http://meredith.mediaroom.com/index.php?s=2311&item=110544
[7] http://meredith.mediaroom.com/index.php?s=2311&item=118747
[8] http://meredith.mediaroom.com/index.php?s=2311&item=122827
[9] http://meredith.mediaroom.com/index.php?s=2311&item=126857
[10] http://meredith.mediaroom.com/index.php?s=2311&item=126930
[11] http://meredith.mediaroom.com/index.php?s=2311&item=134685
[12] http://www.meredith.com/meredith_corporate/meredith_intl.html