Hearst Television #1

Jamaya Powell

 

Logo of the Hearst Corporation

Logo of the Hearst Corporation  Source: BounceExchange.com [9]

History

The Hearst Corporation started out as a single newspaper by William Randolf Hearst in 1887.[1]

Founder of the Hearst Corporation, William Randolph Hearst Source: Old-Picture.com

Founder of the Hearst Corporation, William Randolph Hearst
Source: Old-Picture.com [10]

Since then, the Hearst Corporation has grown to become one of the biggest media and information companies in the world. [2] Hearst incorporated broadcasting into its company in 1928, when they purchased WSOE radio in Milwaukee. The station also became the groundwork of WISN-TV. In 1948, after acquiring various stations across markets, Hearst launched WBAL-TV in Baltimore, WLWT-TV in Cincinnati, and WDSU-TV in New Orleans. These were some of the inaugural  television stations in the nation. In 1953, Baltimore’s WBAL-TV was one of the first television stations to transmit in color, as well as launching the famous children’s show “Romper Room,” [3] that ran from the early 1950s to the 1980s.  Throughout the years, Hearst Broadcasting acquired more broadcasting stations across various markets. In 1981, WCVB-TV in Boston was declared “the best television station in America” by the New York Times. Hearst Broadcasting acquired Argyle Television Inc., which owned six stations at the time, for $320 million dollars,[4] forming Hearst-Argyle in 1997.[2]

Here is a clip from the popular children’s TV show, Romper Room, as mentioned above. (https://www.youtube.com/watch?v=Xq9-8ZxZ6_Y)

One of the Hearst-Argyle’s stations, WISN-TV in Milwaukee, was the first station within its market to create their very own website, based off its weather segment.The website, which was started in 1997, offers snow closing information, around the clock. In that same year, KITV-TV in Honolulu was the first American digital commercially licensed TV station, which meant that they could provide digital high-definition television or HDTV, for short. Television Broadcast magazine named KITV “Broadcaster of the Year” in 1997. Later in 1999, New England’s WCVB-TV station was the first stations, local and nationwide, to produce an high-definition (HD) TV episode. The TV episode was of its renowned public-affairs program “Chronicle.” [2]

One of the first HD television programs created

One of the first HD television programs created Source: Constant Contact Archive [11]

That same year, the Hearst-Argyle company acquired the Pulitzer Publishing Co, which owned nine TV stations and five radio stations. They also bought the television properties to Kelly Broadcasting Co. out of Sacramento, California. By the end of the year 1999, Hearst-Argyle owned 26 TV stations, which reached about 17.5 percent of U.S. households, and they acquired seven radio stations. [2]

Hearst-Argyle became one of the first major station groups to release a policy about not airing R-rated movies during prime time television, which is also family viewing time. They announced this policy in 2000, which was a very busy year for the company. They also partnered with the Belo Corporation and LIN Television and launched Broadcast Sales Academy, in order to train future sales professionals and they later launched the Producer Academy in 2002, a training program for the companies’ news producers. Hearst-Argyle had a joint venture with Gannett Broadcasting, the NBC station group and NBC Enterprises to develop and carry syndicated programs on their stations, reaching 60% of U.S. households. Hearst-Argyle was also the first large TV station group to commit at least 5 minutes of on-air time every night to focus on election coverage, starting 30 days leading up to the elections. This charge became the foundation of the company’s “Commitment 2000” effort, which worked to provide comprehensive political-news coverage through the election cycles and this effort later earned them a consecutive number of Walter Cronkite Awards, awarded by the University of Southern California’s Annenberg School for Communication. In 2004, the former president and CEO, David J. Barrett is named by Broadcasting & Cable magazine as “Broadcaster of the Year.” This year, every single Hearst-Argyle television station completed their transition into digital television broadcasting and some of them were the first to offer video on demand for local programming. [2]

One of Hearst's college partnerships Source: NCAT.edu

One of Hearst’s college partnerships
Source: NCAT.edu [12]

In 2006, Hearst-Argyle partnered with North Carolina A&T University or NCAT for short, to train journalism students and it was one of many internship/ training programs partnerships the company has.[2]

Financials

Hearst Corporation is #33 of Forbes List of America’s Largest Private Companies and the company has produced over $10.3 billion in revenue. [5]

Key Executives

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Jordan Wertlieb President of Hearst Television Source: Hearst.com [13]

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Frank Biancuzzo Senior Vice President of Hearst Television Inc. Source: Hearst.com [14]

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John J. Drain Senior Vice President of Finance at Hearst Television Inc. Source: Hearst.com [15]

 

 

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Micheal J. Hayes Senior Vice President of Hearst Television Inc. Source: Hearst.com [16]

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Rodger Keating Senior Vice President of Hearst Television Inc. Source: Hearst.com [17]

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Neeraj Khemlani Co-President of Hearst Entertainment & Syndication & President of Hearst Digital Studios [18]

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George Kliavkoff Co-President of Hearst Entertainment & Syndication & President of Hearst Ventures [19]

 

 

 

 

 

Entertainment & Syndication

One of Hearst's Entertainment & Syndication brands

One of Hearst’s Entertainment & Syndication brands Source: Facebook [20]

Hearst Entertainment and Syndication is a combination of cable network partnerships, television programming activities, and newspaper syndication as well as merchandise licensing operations. Their brands include A&E Networks, Awesomeness TV, Complex, Cosmopolitan Television, ESPN, Hearst Digital Studios, Hearst Entertainment, King Features, NorthSouth Productions, Reed Brennan, and United Artists Media Group.[6]

 

One of A&E's popular television shows Source: Gstatic.com

One of A&E’s popular television shows
Source: Gstatic.com [21]

One of their television brands, A&E Networks, is an award-winning, global media content company. It consists of three brands: A&E Network, HISTORY, and Lifetime. [6] Some of their most popular shows on A&E Networks are Duck Dynasty, Married At First Sight, Storage Wars, The First 48, and Intervention. [7]

 

 

 

 

United Arts Media Group

The United Arts Media Group creates programming for all media platforms offered by Hearst, including on screen, online and on-the-go. [8]

Current Programming

The Voice Promo Flyer Source: NBC

The Voice Promo Flyer
Source: NBC [22]

United Arts Media Group (UAMG) has created many popular programming including The VoiceShark Tank, and Survivor. The Voice is currently in its 6th season and has crushed its show rival, American Idol, by having higher viewers and its ability to hold the attention of their key demographic of Americans aged 18-49.

 

Their other show, Shark Tank, is steadily growing in viewership and in the young adult segment. One of their oldest shows, Survivor, has an average of 9.5 million viewers and has just entered its 29th season. They also produced a feature film called Son of God, which generated $60 million in revenue through U.S. box office sales alone. The film also sold over 700,000 DVDs. [8]

Just this year, they released a follow-up program to the mini TV series, The Bible, called A.D., a 12-hour series that premiered on Easter. They also released a new game show on ABC called 500 Questions. FOX has purchased episodes of UAMG’s hit show, Are You Smarter Than A 5th Grader? Due to the popularity of the original show, Shark Tank, they released a spin-off called Beyond The Tank, which follows up with the startup companies after they launch. They also teamed up with MGM and Paramount to create a remake of the movie, Ben-Hur. They also worked with Open Road to create the film, Little Boy. [8]

Works Cited

  1. History. Hearst. N.p., n.d. Web. 30 Nov. 2015.
  2. Hearst Television History. Hearst. N.p., n.d. Web. 25 Nov. 2015.
  3. Romper Room. TV Party. N.p., n.d. Web. 01 Dec. 2015.
  4. Gilpin, Kenneth N. Hearst to Buy Argyle TV In a Rare Public Venture. The New York Times. The New York Times, 26 Mar. 1997. Web. 01 Dec. 2015.
  5. America’s Largest Private Companies. Forbes. Forbes Magazine, n.d. Web. 29 Nov. 2015.
  6. A+E Networks. Hearst. N.p., n.d. Web. 01 Dec. 2015.
  7. All Television Shows – A&E. AETV. N.p., n.d. Web. 01 Dec. 2015.
  8. Entertainment. Hearst. N.p., n.d. Web. 27 Nov. 2015.
  9. Unlock Your Highest Conversion Revenue. Bounce Exchange. N.p., n.d. Web. 01 Dec. 2015.
  10. William Randolph Hearst. Old Picture. N.p., n.d. Web. 01 Dec. 2015.
  11. Weekly News Update. Downtown Boston. N.p., n.d. Web. 01 Dec. 2015.
  12. STUDENT SCHEDULE. NCAT. N.p., n.d. Web. 01 Dec. 2015.
  13. Jordan Wertlieb. Hearst. N.p., n.d. Web. 1 Dec. 2015.
  14. Frank Biancuzzo. Hearst. N.p., n.d. Web. 01 Dec. 2015.
  15. Bios. Hearst. N.p., n.d. Web. 01 Dec. 2015.
  16. Bios. Hearst. N.p., n.d. Web. 01 Dec. 2015.
  17. Rodger Keating. Hearst. N.p., n.d. Web. 01 Dec. 2015.
  18. Neeraj Khemlani. Hearst. N.p., n.d. Web. 01 Dec. 2015.
  19. George Kliavkoff. Hearst. N.p., n.d. Web. 01 Dec. 2015.
  20. CosmoTV. Facebook. N.p., n.d. Web. 01 Dec. 2015.
  21. Gstatic. N.p., n.d. Web. 29 Nov. 2015.
  22. The Voice. NBC. N.p., n.d. Web. 01 Dec. 2015.

 

 

Spotify

by ERIN SINGLETON

HEADQUARTERS

Spotify AB
Birger Jarlsgatan 61, 10tr
113 56 Stockholm
Sweden
556786-5729
(Research & Development)

Spotify Ltd.
4th Floor
25 Argyll Street
London W1F 7TU
United Kingdom
(Main headquarters)

http://www.spotify.com/

KEY EXECUTIVES [1]

ABOUT 

 Spotify is a digital music streaming service that allows users to create personal playlists and radio stations, browse Spotify-curated playlists, and share music with friends. Users can do this through their mobile devices, tablets, or desktop computers. The service currently has more than 30 million songs registered within its system through licenses with major labels and recording artists [2]. Developed in 2006 by entrepreneurs Daniel Ek and Martin Lorentzon in Stockholm, Sweden, Spotify was created as a response to the illegal downloading of music going on by consumers through piracy sites like Napster [3]. In 2008 the service was launched in Scandinavia, France, the U.K. and Spain; in 2011, it made its way to the U.S [3]. There are currently over 60 million users (15 million of which are paying users,) 1.5 billion playlists, and 20,000 songs added per day [2].

MARKET EXPANSION

Spotify is currently available in 58 markets worldwide, including Brazil, Germany, New Zealand, Nicaragua, Taiwan, Italy, and more [2]. In 2013, Spotify expanded to 8 new locations in its steps towards penetrating Latin America and Asia markets, launching in Mexico, Hong Kong, Malaysia, and Singapore [4]. Spotify introduced Canada’s launch in 2014 [5]. Plans to enter Japan are still in the works, and previous plans to enter Russia have been halted due to its unstable economic conditions [6]. As Spotify has continued to expand its availability across the globe, its number of users has greatly increased every year.

 FINANCIALS

Despite industry rumors, Spotify still remains a privately funded company and is not going public anytime soon[7][8]. Spotify is currently close to completing a new round of funding from Goldman Sachs and an Abu Dhabi sovereign wealth funds, raising $400 million and putting its value at $8.4 billion [9]. After the deal, Spotify will be worth double the value of its closest competitor, Pandora Music ($3.85 billion), despite having higher net losses than Pandora and less market share (6% versus 31%, respectively) [10]. The deal will also put Spotify at the top ranks of the highest valued privately funded technology companies, along with Square, Dropbox, and Airbnb [11].

BUSINESS MODEL

There are two tiers for Spotify users: ‘freemium,’ a free, ad-supported streaming format, and ‘premium,’ an ad-free streaming subscription for $9.99/month. The premium subscription comes with other perks, including unlimited song skips, offline mode ability, and on-demand mobile access [12]. Additionally, there is a student tier for $4.99/month and a family plan for $5.99/month. Spotify philosophizes that the freemium option will drive users to eventually pay for the better experience [2]. Through these payment options, Spotify has paid $2 billion USD to the music industry, $1 billion of which coming from 2014 alone [2]. 70% of revenues earned are paid out to rights holders in the industry, while Spotify holds onto the remaining 30% [2]. Spotify does not pay ‘per stream,’ but rather through royalty statements that are dependent on the country the artist is being streamed, the number of paid users, the country’s currency value, and the artist’s royalty rate. As a result, ‘per stream’ payouts are typically between $0.006 and $0.0084 [2].

ARTIST BACKLASH

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Taylor Swift pulled her catalogue off Spotify this fall 2014. Image courtesy of Billboard

With the trending drop of physical sales and digital downloads, there has been heavy debate circulating the music industry involving streaming companies’ payouts. More specifically, there has been criticism from recording artists and songwriters who feel that their ‘art’ is being undervalued and deserves fairer compensation from streaming services. Just this past fall, Taylor Swift pulled her entire catalog off of Spotify in defense of songwriters, saying that she is “not willing to contribute [her] life’s work to an experiment that [she doesn’t] feel fairly compensates the writers, producers, artists, and creators of this music” [13]. Other artists who have called out against the streaming service include Jason Aldean, Radiohead’s Thom Yorke, Talking Heads’ David Byrne, and others [14]. In response, Ek argues that record labels are to blame since they are the owners of the music and thus the ones distributing it to their artists under their own respective terms [14].

The biggest artist-led backlash against Spotify is the creation of competitive streaming service Tidal, an artist-owned global music and entertainment platform ran by Jay Z, Beyoncé, Deadmau5, Madonna, and other music superstars [15]. To counter artist tensions, Spotify recently rolled out a new feature called Tweet the Beat, which allows users to express their gratitude towards their favorite artists through an interface pop-up asking them to thank the artist via a pre-written tweet [16]. Rihanna is the only artist users have been asked to thank. This experimental feature has been negatively received by Spotify users, who view it as a spam [15]. A Spotify spokesperson says that, “[They’re] always testing new things on our different platforms and to various user groups,” most likely to stick out amongst the competition [15]. However, Tweet the Beat has been rolled back as a result of such critical opinions.

RECENT NEWS

These past few years have been busy ones for Spotify as the company proactively works towards staying ahead of the concentrated streaming market. In January of 2015, Spotify introduced Touch Preview, a “better way to preview any song, album, artist, or playlist” [17]. This feature allows users to gain a “sneak peak” to a song or playlist by holding down a finger to the screen to preview the song instantaneously. If the user likes what they hear, they can save the song with one simple swipe.

In February of 2015, Spotify introduced an update for desktop users, presenting fully integrated lyrics, powered by Musixmatch, as well as an explore option to search popular lyrics from Spotify’s top songs [18]. The desktop update also included easier access to Friend Feed, which allows users to discover what their friends are currently listening to, as well as a revamping of daily viral charts.

 

In March of 2015, Spotify’s PlayStation Music was launched in partnership with Sony Network Entertainment International LLC, making it “easier than ever for gamers to enjoy their favorite tracks whilst playing their favorite games” [19]. Users are able to create their own on-demand soundtracks to their games without interruption to the gaming experience. Just this April 2015, Spotify launched Spotify for Brands, a platform that reveals audience statistics and insights to benefit brands in their endeavor to connect with the younger generations [20].

OVERVIEW

Since its 2006 development and 2008 initial launch, Spotify has demonstrated significant exponential growth over the past 7 years with no sign of slowing down anytime soon. Leading the pack in the digital streaming market, the service is tirelessly working towards providing unique innovations and opportunities for its consumers that one can only expect to continue in the many years to come.

SOURCES

[1] Spotify Biographies, Spotify Press.

[2] Spotify Artists, Spotify Explained.

[3] Forbes, Spotify’s Daniel Ek: The Most Important Man In Music

[4] Chicago Tribune, Spotify Expanding into Asia, Latin America

[5] Spotify Press, Spotify is Live in Canada!

[6] Business Insider, Spotify has cancelled its launch in Russia

[7] Yahoo! Finance, Spotify seeks to hire U.S. filings expert as bankers eye IPO

[8] Yahoo! Finance, Spotify isn’t going public anytime soon

[9] Yahoo! Finance, Spotify Nears New Funding at Valuation of $8.4 Billion

[10] Market Realist, Why Is Spotify’s Valuation More than Double Pandora’s?

[11] Wall Street Journal, The Billion Dollar Startup Club

[12] Pocket-Lint, Spotify free vs Spotify premium: What’s the difference?

[13] Rolling Stone, Taylor Swift’s Label Head Explains Spotify Removal

[14] Rolling Stone, Spotify Founder Fires Back at Taylor Swift

[15] The Telegraph, Stars lead backlist against Spotify with their own music streaming site Tidal

[16] Digital Trends, Spotify Rolls Back ‘Tweet the Beat’ for Rihanna After Back Lash

[17] Spotify Press, Introducing Touch Preview: a better way to preview any song, album, artist, or playlist

[18] Spotify Press, Introducing our latest update for Spotify on desktop

[19] Spotify Press, Soundtrack your game with Spotify on PlayStation Music

[20] Spotify Press, Spotify launches playlist targeting for brands