Hearst Television #1

Jamaya Powell

 

Logo of the Hearst Corporation

Logo of the Hearst Corporation  Source: BounceExchange.com [9]

History

The Hearst Corporation started out as a single newspaper by William Randolf Hearst in 1887.[1]

Founder of the Hearst Corporation, William Randolph Hearst Source: Old-Picture.com

Founder of the Hearst Corporation, William Randolph Hearst
Source: Old-Picture.com [10]

Since then, the Hearst Corporation has grown to become one of the biggest media and information companies in the world. [2] Hearst incorporated broadcasting into its company in 1928, when they purchased WSOE radio in Milwaukee. The station also became the groundwork of WISN-TV. In 1948, after acquiring various stations across markets, Hearst launched WBAL-TV in Baltimore, WLWT-TV in Cincinnati, and WDSU-TV in New Orleans. These were some of the inaugural  television stations in the nation. In 1953, Baltimore’s WBAL-TV was one of the first television stations to transmit in color, as well as launching the famous children’s show “Romper Room,” [3] that ran from the early 1950s to the 1980s.  Throughout the years, Hearst Broadcasting acquired more broadcasting stations across various markets. In 1981, WCVB-TV in Boston was declared “the best television station in America” by the New York Times. Hearst Broadcasting acquired Argyle Television Inc., which owned six stations at the time, for $320 million dollars,[4] forming Hearst-Argyle in 1997.[2]

Here is a clip from the popular children’s TV show, Romper Room, as mentioned above. (https://www.youtube.com/watch?v=Xq9-8ZxZ6_Y)

One of the Hearst-Argyle’s stations, WISN-TV in Milwaukee, was the first station within its market to create their very own website, based off its weather segment.The website, which was started in 1997, offers snow closing information, around the clock. In that same year, KITV-TV in Honolulu was the first American digital commercially licensed TV station, which meant that they could provide digital high-definition television or HDTV, for short. Television Broadcast magazine named KITV “Broadcaster of the Year” in 1997. Later in 1999, New England’s WCVB-TV station was the first stations, local and nationwide, to produce an high-definition (HD) TV episode. The TV episode was of its renowned public-affairs program “Chronicle.” [2]

One of the first HD television programs created

One of the first HD television programs created Source: Constant Contact Archive [11]

That same year, the Hearst-Argyle company acquired the Pulitzer Publishing Co, which owned nine TV stations and five radio stations. They also bought the television properties to Kelly Broadcasting Co. out of Sacramento, California. By the end of the year 1999, Hearst-Argyle owned 26 TV stations, which reached about 17.5 percent of U.S. households, and they acquired seven radio stations. [2]

Hearst-Argyle became one of the first major station groups to release a policy about not airing R-rated movies during prime time television, which is also family viewing time. They announced this policy in 2000, which was a very busy year for the company. They also partnered with the Belo Corporation and LIN Television and launched Broadcast Sales Academy, in order to train future sales professionals and they later launched the Producer Academy in 2002, a training program for the companies’ news producers. Hearst-Argyle had a joint venture with Gannett Broadcasting, the NBC station group and NBC Enterprises to develop and carry syndicated programs on their stations, reaching 60% of U.S. households. Hearst-Argyle was also the first large TV station group to commit at least 5 minutes of on-air time every night to focus on election coverage, starting 30 days leading up to the elections. This charge became the foundation of the company’s “Commitment 2000” effort, which worked to provide comprehensive political-news coverage through the election cycles and this effort later earned them a consecutive number of Walter Cronkite Awards, awarded by the University of Southern California’s Annenberg School for Communication. In 2004, the former president and CEO, David J. Barrett is named by Broadcasting & Cable magazine as “Broadcaster of the Year.” This year, every single Hearst-Argyle television station completed their transition into digital television broadcasting and some of them were the first to offer video on demand for local programming. [2]

One of Hearst's college partnerships Source: NCAT.edu

One of Hearst’s college partnerships
Source: NCAT.edu [12]

In 2006, Hearst-Argyle partnered with North Carolina A&T University or NCAT for short, to train journalism students and it was one of many internship/ training programs partnerships the company has.[2]

Financials

Hearst Corporation is #33 of Forbes List of America’s Largest Private Companies and the company has produced over $10.3 billion in revenue. [5]

Key Executives

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Jordan Wertlieb President of Hearst Television Source: Hearst.com [13]

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Frank Biancuzzo Senior Vice President of Hearst Television Inc. Source: Hearst.com [14]

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John J. Drain Senior Vice President of Finance at Hearst Television Inc. Source: Hearst.com [15]

 

 

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Micheal J. Hayes Senior Vice President of Hearst Television Inc. Source: Hearst.com [16]

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Rodger Keating Senior Vice President of Hearst Television Inc. Source: Hearst.com [17]

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Neeraj Khemlani Co-President of Hearst Entertainment & Syndication & President of Hearst Digital Studios [18]

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George Kliavkoff Co-President of Hearst Entertainment & Syndication & President of Hearst Ventures [19]

 

 

 

 

 

Entertainment & Syndication

One of Hearst's Entertainment & Syndication brands

One of Hearst’s Entertainment & Syndication brands Source: Facebook [20]

Hearst Entertainment and Syndication is a combination of cable network partnerships, television programming activities, and newspaper syndication as well as merchandise licensing operations. Their brands include A&E Networks, Awesomeness TV, Complex, Cosmopolitan Television, ESPN, Hearst Digital Studios, Hearst Entertainment, King Features, NorthSouth Productions, Reed Brennan, and United Artists Media Group.[6]

 

One of A&E's popular television shows Source: Gstatic.com

One of A&E’s popular television shows
Source: Gstatic.com [21]

One of their television brands, A&E Networks, is an award-winning, global media content company. It consists of three brands: A&E Network, HISTORY, and Lifetime. [6] Some of their most popular shows on A&E Networks are Duck Dynasty, Married At First Sight, Storage Wars, The First 48, and Intervention. [7]

 

 

 

 

United Arts Media Group

The United Arts Media Group creates programming for all media platforms offered by Hearst, including on screen, online and on-the-go. [8]

Current Programming

The Voice Promo Flyer Source: NBC

The Voice Promo Flyer
Source: NBC [22]

United Arts Media Group (UAMG) has created many popular programming including The VoiceShark Tank, and Survivor. The Voice is currently in its 6th season and has crushed its show rival, American Idol, by having higher viewers and its ability to hold the attention of their key demographic of Americans aged 18-49.

 

Their other show, Shark Tank, is steadily growing in viewership and in the young adult segment. One of their oldest shows, Survivor, has an average of 9.5 million viewers and has just entered its 29th season. They also produced a feature film called Son of God, which generated $60 million in revenue through U.S. box office sales alone. The film also sold over 700,000 DVDs. [8]

Just this year, they released a follow-up program to the mini TV series, The Bible, called A.D., a 12-hour series that premiered on Easter. They also released a new game show on ABC called 500 Questions. FOX has purchased episodes of UAMG’s hit show, Are You Smarter Than A 5th Grader? Due to the popularity of the original show, Shark Tank, they released a spin-off called Beyond The Tank, which follows up with the startup companies after they launch. They also teamed up with MGM and Paramount to create a remake of the movie, Ben-Hur. They also worked with Open Road to create the film, Little Boy. [8]

Works Cited

  1. History. Hearst. N.p., n.d. Web. 30 Nov. 2015.
  2. Hearst Television History. Hearst. N.p., n.d. Web. 25 Nov. 2015.
  3. Romper Room. TV Party. N.p., n.d. Web. 01 Dec. 2015.
  4. Gilpin, Kenneth N. Hearst to Buy Argyle TV In a Rare Public Venture. The New York Times. The New York Times, 26 Mar. 1997. Web. 01 Dec. 2015.
  5. America’s Largest Private Companies. Forbes. Forbes Magazine, n.d. Web. 29 Nov. 2015.
  6. A+E Networks. Hearst. N.p., n.d. Web. 01 Dec. 2015.
  7. All Television Shows – A&E. AETV. N.p., n.d. Web. 01 Dec. 2015.
  8. Entertainment. Hearst. N.p., n.d. Web. 27 Nov. 2015.
  9. Unlock Your Highest Conversion Revenue. Bounce Exchange. N.p., n.d. Web. 01 Dec. 2015.
  10. William Randolph Hearst. Old Picture. N.p., n.d. Web. 01 Dec. 2015.
  11. Weekly News Update. Downtown Boston. N.p., n.d. Web. 01 Dec. 2015.
  12. STUDENT SCHEDULE. NCAT. N.p., n.d. Web. 01 Dec. 2015.
  13. Jordan Wertlieb. Hearst. N.p., n.d. Web. 1 Dec. 2015.
  14. Frank Biancuzzo. Hearst. N.p., n.d. Web. 01 Dec. 2015.
  15. Bios. Hearst. N.p., n.d. Web. 01 Dec. 2015.
  16. Bios. Hearst. N.p., n.d. Web. 01 Dec. 2015.
  17. Rodger Keating. Hearst. N.p., n.d. Web. 01 Dec. 2015.
  18. Neeraj Khemlani. Hearst. N.p., n.d. Web. 01 Dec. 2015.
  19. George Kliavkoff. Hearst. N.p., n.d. Web. 01 Dec. 2015.
  20. CosmoTV. Facebook. N.p., n.d. Web. 01 Dec. 2015.
  21. Gstatic. N.p., n.d. Web. 29 Nov. 2015.
  22. The Voice. NBC. N.p., n.d. Web. 01 Dec. 2015.

 

 

Hearst Television

By Apollonia Maldonato
Hearst TV

Photo courtesy of hearsttelevision.com

Hearst Television Inc.

300 W 57th St.

New York, NY, 10019 United States

(212) 887-6800

http://www.hearsttelevision.com

About Hearst Television Inc. [1]

Hearst Television Inc. is the broadcasting arena of the Hearst Corporation. It is comprised of 29 television stations and two radio stations. Its stations reach as many as 18% of households in the United States spanning over two dozen markets. It is one of the nation’s largest television groups. The company owns several ABC and NBC affiliate stations. They also have two radio stations in Baltimore as well as two CBS affiliate stations. Hearst Television leads the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting. The company started trading privately in 2009 after becoming privately owned by Hearst Corporation.

Key Executives:

David J. Barrett [2], Chairman and Chief Executive Officer of Hearst Television Inc. began working for Hearst Corporation in 1984 as the general manager of the company’s Baltimore radio stations. He was appointed CEO of the company in 2001. Barrett has received several awards in the industry including being inducted into the Broadcasting & Cable Hall of Fame in 2008 and being named Broadcasting & Cable magazine’s 2004 “Broadcaster of the Year.” jordan wertlieb- HearstJordan Wertlieb [3],  President of Hearst Television, began working for Hearst Corporation 1993 and was named the company’s president in December 2012. He also serves as the President- Chairman of the NBC Affiliate board.Frank Biancuzzo- Hearst

Frank Biancuzzo [4], Senior Vice President of Hearst Television, began working for the company in 1995 when he served as the Vice President of Marketing and Promotion. He later became the President of the Hearst Television ABC station in Milwaukee from 2002 until 2007. He was appointed to be a Senior Vice President in 2007. He also has a role of Hearst Television Group Head.john drain- Hearst

John J. Drain [5], Senior Vice President of Finance, began working at Hearst in 2010 when he was appointed the Senior VP of Finance. Before working for Hearst Television, he was the Vice President of Finance and Administration for the advertising sales division of Comcast Cable Corporation, Comcast Spotlight.

Click for more information on important people at Hearst Television

Competition [6]

Some major industry competitors of Hearst Television are:

  • Sinclair Broadcast Group Inc.
  • Raycom Media Inc.
  • Local TV, LLC

Financials [7]

The last annual report available to the public was published in 2008. During this year the the company had earned $755,738 in revenue. In 2009, Hearst Corporation acquired Hearst- Argyle and it became Hearst Television, a wholly owned component of the company. Since the acquisition, it is no longer a publically traded company and its financial statements are unavailable. However, according to Crain’s New York Business, the company has earned a revenue of almost $10 billion, a $1 billion increase from its 2012 revenue which was slightly more than $9 billion. [8]

Brief History [9]

Hearst argyle

Photo courtesy of onedomain.com

Hearst Corporation was founded in 1928 when it entered the broadcasting world by acquiring WSOE Radio Milwaukee. Since its original acquisition, the company has bought out dozens of other TV and radio stations. Hearst merged with Argyle Television in 1997 to form Hearst- Argyle Television. The company was publicly traded, first on Nasdaq until 1998 and then transferred to the New York Stock Exchange where it was public until 2009 when the company became wholly owned by Hearst Corporation. The name was officially changed to Hearst Television.

Hearst Television’s Current Expenditures:

Hearst Television’s Upward Spiral

cronkie award

Photo courtesy of cronkiteaward.org

Although Hearst Television is not a commonly spoke of company, its role in political coverage through the years has made Hearst Television a staple in news broadcasting. A challenge for the entirety of Hearst Corporation is finding new businesses that can help define the future of Hearst. The company is currently spiraling upwards, and Hearst Corporation CEO, Steven Swartz and Hearst Television CEO, David Barrett, are striving to find new ways to keep the company heading in this direction. The company has won six consecutive Walter Cronkite Awards for its coverage of politics and is the media leader in political coverage. The Hearst Television group has been successful in local advertising as well as solid coverage of elections. [10]

Improving the TV Viewing Experience

An article published by TV Technology on November 7 stated that Hearst Television Inc has fully incorporated Matrix Solutions’s web-based media CRM and sales analytics solution into all of its TV stations. The complete implementation process took a total of ten weeks to complete. According to Al Lustgarten, vice president of IT for Hearst Television, “Hearst Television’s objective was to find a CRM solution with a partner that understands the broadcast business model and could provide software as a service model.” The Matrix system allows access by means of the web or mobile device. It normalizes data saving time in analyzing it. This is extremely useful at a corporate level. [11]

Hearst vs. Aereo: A Copyright Fight

aereo_logo

Hearst Television appeared in federal last month in a plea to shut down the internet streaming website startup, Aereo. The federal court denied Hearst’s request and decision could lead to a supreme court case. The website is unlawfully using copyrighted content from WCVB, Hearst Television’s ABC affiliate Boston TV station, for profit. The law suit was originally filed by Hearst in July. The Judge had decided that the compnay did not make its case and the victory went to Aereo. However, other major broadcasters are fighting the same battle with Aereo’s, so-called, unconstitutional practices. [12]

A Visit to UNC Chapel Hill

Just last week, Hearst Televsion CEO, David Barrett and ABC News President, Ben Sherwood  headlined at the Wade H. Hargrove Communications Law and Policy Colloquium at University of North Carolina, Chapel Hill. The two men shared their own remarks on what they believed would be the “Future of Televsion News.” they then engaged in an open discussion with the audience. During his visit, Barrett shared a conversation with Dean Susan King of the UNC School of Journalism and Mass Communication. The two discussed disruptive media in today’s culture as well as the reputation Hearst strives to uphold in society. [13]

Conversation between David Barrett and Dean of UNC Chapel Hill School of Journalism

Support of New Technologies: Investment in Roku

Roku Box- amazon

Photo courtesy of amazon.com

Roku, an internet set-top box company, had earned $60 million in funding. One of the companies that invested in Roku was Hearst Television. The company sells softball size boxes that allow consumers to stream music and videos. Roku is currently collaborating with consumer-electronics to have merchandise with Roku readily installed.The Senior Managing Director at Hearst, Ken Bronfin, said in a statement about Roku’s product that Hearst is very impressed about the unique position that Roku has constructed in the media market and they anticipate working with them to develop other innovative services for television audiences. CEO of Roku is grateful for the recognition of his brand’s potential success in the market and belief in the Roku platform. Hearst’s, along with other companys’ generous funding was necessary for this product to potentially re-frame future television consumer experiences. [14]

Hearst Ahead of the Times: The Next Generation Newsroom

Hearst Television’s new project, The Next Generaton Newsroom, is giving reporters, photographers, and producers the latest technology so they can update news on all platforms. The state of the arc technology has changed the way the newsrooms operate. Although the consumers do notice the change, they expect it. Brian Bracco, Vice President of News at Hearst Television Inc. states that with all of the new platforms and methods of spreading news, there is no more exciting time than the present to be in the media business. [15]

Watch “The Next Generation Newsroom” Video

Conclusion

Over the years, Hearst Television has developed innovative ways to better the TV viewing experience. The company has earned a renowned reputation due to its outstanding coverage on politics. Hearst continues to strive to be one of the best television companies in this fast paced world. 

Sources

[1] About Hearst Televsion

[2] David J. Barrett

[3] Jordan Wertlieb

[4] Frank Biancuzzo

[5] John J. Drain

[6] Competition

[7] Financial Information

[8] More Financials

[9] History of Hearst

[10] Hearst on a role

[11] Implementing Matrix Solutions

[12] Lawsuit with Aereo

[13] A Visit to UNC Chapel Hill

[14] Investment in Roku

[15] Next Generation Newsroom