Weinstein Company

By Mark DiBona

The Weinstein Company Logo

The Weinstein Company (TWC) was founded in October 2005 by brothers Harvey and Bob Weinstein, following their departure from the film studio Miramax, which they had founded 26 years earlier in 1979. Since its founding, the studio has earned a reputation for consistently putting out commercial and critical successes. Their films have had a continuous presence at the Academy Awards, including two consecutive best picture wins for The King’s Speech in 2010 and The Artist in 2011. The studio also owns Dimension Films, a genre studio founded by Bob Weinstein, best known for various horror films as well as the Spy Kids series. [1]

Key Executives

Harvey Weinstein, courtesy of TIME Magazine

Harvey Weinstein co-founded the company with his brother Bob Weinstein and has served as its co-chairman since. Weinstein also produces many of his studio films, which has led to him personally winning a best picture Oscar in 1998 for producing Shakespeare in Love during his tenure with Miramax. [2]

Bob Weinstein, courtesy of The Wrap

Bob Weinstein, in addition to co-founding The Weinstein Company and serving as its co-chairman, founded the studio Dimension Films in 1993. Focused on genre films, the studio has released such notable films as the Scream series, the Spy Kids series, and Sin City. [3]

Financials

Among the most prominent of the mini-majors, TWC has continually increased its presence since its founding in 2005. In 2012, the studio had a 2.57% market share with a combined film gross of $278, 608, 624 from 21 releases. So far in 2013, they hold a 4.78% market share with a combined $441,224,429 gross thanks to the runaway success of The Butler as well as holdovers from late releases of the previous year such as Django Unchained and Silver Linings Playbook, which also allowed them to end the first quarter of 2013 second in marketshare. [4], [5]

Awards

The Weinstein Company has earned a reputation as a perennial major player at the Academy Awards. Between Miramax and TWC there are 303 Oscar nominations and 75 wins. TWC alone has earned 7 best picture nominations and 2 wins since its founding. Much of this success is attributed to the Weinstein brothers, and Harvey in particular is known for his aggressive marketing techniques. For Silver Linings Playbook, which earned 8 nominations and 1 win, the cast appeared on various talk shows and discussed their personal connections to the film, such as this appearance on Katie where the director, David O. Russell, and stars Robert De Niro and Bradley Cooper talk about their experiences with bipolar disorder, which is central to the film. . [1]

The Butler

Courtesy of imdb.com

Released on August 16th 2013, Lee Daniels’ The Butler details the story of an African-American man who serves as White House butler for 34 years and is inspired by a true story. It stars Forest Whitaker in the title role and Oprah Winfrey as his wife as well as featuring numerous cameos from actors like Robin Williams and John Cusack. It became a box office hit, earning $115,474,000 domestically and $31,192,066 in the foreign market against a $30 million budget and managed to hold the #1 spot for 3 of its first 4 weeks. [6]

The film is already being touted as a contender for the Academy Awards, with a possible Best Picture nomination. [7]

However, the film gained some notoriety when Harvey Weinstein publically attempted to fight the MPAA board’s decision that the film be renamed due to a 1916 Warner Brothers’ film called The Butler. This ultimately led to the film adding director Lee Daniels’ name into the title. [8]

Fruitvale Station

Courtesy of imdb.com

A smaller scale film, Fruitvale Station is a dramatization of the last day in the life of Oscar Grant III who was tragically shot on January 1st 2013 by a cop. Starring Michael B. Jordan and Octavia Spencer, the film earned a respectable $16 million at the box office against a minuscule budget but earned critical acclaim, holding a 94% on Rottentomatoes. The Film also received large support and praise from celebrities including LeBron James, Oprah Winfrey, and drummer for The Roots, Questlove. [9], [10]

August: Osage County

Courtesy of imdb.com

Based on the Pulitzer Prize winning play of the same name, August: Osage County is set for December 25th Release Date. Dealing with a large family who reunite in the Oklahoma house they grew up in following a crisis, the film features a large ensemble cast including Meryl Streep, Julia Roberts, Benedict Cumberbatch, and Ewan McGregor. [11]

Originally considered to be a potential huge contender at the Oscars and frontrunner for Best Picture, mixed reactions from its premiere at the Toronto International Film Festival have somewhat subdued these predictions. However, the film is still expected to earn at least a few nominations and also gather a large box office draw against its $25 million budget due to the presence of its stars. [12], [13]

The Future of the Weinstein Company

Courtesy of USA Today

On August 20th, TWC announced a groundbreaking multi-year deal with Netflix. The deal will make Netflix the sole subscription service for first-run films from TWC starting in 2016. The Weinstein Company already enjoyed a healthy relationship with the streaming service, using it as a pay TV home for their documentaries and various films including 2011 best picture winner, The Artist, but this deal has been described by Harvey Weinstein as “the biggest deal in the history of The Weinstein Company.” [14]

One of the most anticipated film projects beyond 2013 is Sin City: A Dame to Kill For, the long-delayed sequel to the 2005 film Sin City. As the first film earned over $158 million against a $40 million budget, the sequel is expected to do well and has been given a summer release date. It will feature a large cast of stars including Joseph Gordon-Levitt, Josh Brolin, Bruce Willis, and Jessica Alba. [15], [16]

Other 2014 releases include Tim Burton’s Big Eyes starring Christoph Waltz and Amy Adams and The Giver based on the beloved young adult novel. [17]

Looking ahead, The Weinstein Company is shaping up to continue to increase its market presence and climb to the top of the mini-major studios. Through continuous presentation of quality films with savvy marketing and its expansion into new fields, TWC should continue to experience success in the near future.

Sources

1. About the Weinstein Company
2. About Harvey Weinstein
3. About Bob Weinstein
4. The Numbers
5. Weinstein Co. Beats Most Majors in First Quarter
6. Boxofficemojo
7. Gold Derby Best Picture Predictions
8. “The Butler” Title Fight
9.Boxofficemojo, “Fruitvale Station”
10. The Official Fruitvale Station Tumblr
11. August: Osage County
12.August: Osage County early reviews, a mixed bag at TIFF
13. The Guardian
14. The Weinstein Co. Agrees to Exclusive Streaming Deal With Netflix
15. Boxofficemojo, “Sin City”
16. Sin City: A Dame to Kill For
17. Rope of Silicon

Weinstein Company

By Matt Sarshik
The Weinstein Company Logo

The Weinstein Company Logo [1]

History 

Created in 2005, The Weinstein Company is a multimedia production and distribution company founded by brothers Bob and Harvey Weinstein.  The brothers created the company following their departure from Miramax Films, a company they founded in 1979. The Weinstein Company encompasses genre-film studio Dimension Films.  The Weinstein Company left the 2012 Academy Awards with 8 awards, the most in the studio’s history, including Best Picture for The Artist. [1]

  Key Executives

Harvey Weinstein Courtesy of Biography.com

Harvey Weinstein
Courtesy of Biography.com [2]

Harvey Weinstein is co-chairman of The Weinstein Company and founded Miramax Films in 1979 with his brother, Bob, where they released many critically acclaimed films, receiving 16 Best Picture nominations over 16 years. [3]

Bob Weinstein Courtesy of the NY Daily News

Bob Weinstein
Courtesy of the NY Daily News [4]

Bob Weinstein is co-chairman of the The Weinstein Company and Dimension Films, a company he established in 1993, which primarily produces science fiction, family, and horror films including the Scream and Scary Movie franchises. [5]

Financials 

Through November of 2013, The Weinstein Company ranks eighth among studios with a 5.1% market share.  The studio has released 13 films in 2013 and brought in a total gross of approximate $468 million.  In 2012, The Weinstein company also placed eighth among the studios, however they only held a 2.4% market share. [6]

Recent News  

At the 2013 Toronto International Film Festival, The Weinstein Company picked up several features.  The list was highlighted by “Can A Song Save Your Life?” starring Keira Knightley for $7 million and they secured the U.S. rights to “The Railway Man” for a reported $2 million starring Colin Firth and Nicole Kidman.  The studio also used the festival to carry seven of their upcoming releases including “Mandela: Long Walk to Freedom” and “August: Osage County”.  [7] [8] [9]

In August, The Weinstein Company agreed to an exclusive streaming deal with Netflix.  The deal, set to begin in 2016, will make Netflix the sole U.S. home for all films from The Weinstein Company and Dimension Films during the premium pay-TV window.  This deal builds on the already existing deal between the companies that allowed Netflix to stream select films, mostly including foreign films and documentaries.  This new deal will end The Weinstein Company’s 2008 seven-year pay TV deal with Showtime. [10]

Recent Film Releases

Courtesy of The Weinstein Company

Courtesy of Indiewire [11]

Lee Daniels’ The Butler“, released on August 16, is an independent historical drama staring Forest Whitaker as a White House butler who serves over eight presidencies.  The film also features Oprah Winfrey as the butler’s wife. [12]

On its opening weekend, the film topped the box office with a weekend gross of over $24 million.  It remained atop the weekend box office results for the next two weekends.  Through 14 weeks, the film has a domestic gross of over $115 million on just a $30 million budget.  The film is currently the studio’s top grossing film of 2013 and fifth all-time. [13]

Originally titled The Butler, the film included director, Lee Daniels‘ name in the title after a failed legal battle with Warner Bros, which claimed the title had been used for a 1916 short.  While many thought the name battle may damage the film’s prospects, Harvey Weinstein claims, “We asked people opening weekend what made them see the movie, 40 percent of the audience said the controversy”. [14] [9]

The film is already considered an awards contender, specifically for the performances from Whitaker and Winfrey.

Courtesy of IMP Awards

Courtesy of IMP Awards [15]

“Fruitvale Station”, released on July 12, is the believed true story of the moments leading up to and following the tragic death Oscar Grant III at a subway stop on New Year’s Day.  The film stars best actor contender Michael B. Jordan.  The film was a 2013 Sundance Film Festival winner. [16]

The film was released in seven theaters, the same weekend the Trayvon Martin verdict was read, grossing a $53,898 average per theater.  The film was only placed in over 1,000 theaters during its third and fourth weeks.  As of October 31st, the film has a domestic total of just over $16 million. [17]

The Weinstein Company combined marketing for this film with a message to end social injustice in the name of Oscar Grant III.  On film advertisements on both the studio’s website and actual business cards, audiences were encouraged to use social media to tell their stories of social injustice. [18]

Courtesy of IMP Awards

Courtesy of IMP Awards [19] 

On September 6, The Weinstein Company released “Salinger”, the story of reclusive author J.D. Salinger, staring Philip Seymour Hoffman and Edward Norton[20]

The film played in four theaters over its first two weeks, then reached its high of 138 theaters in its third week.  The film was not highly received at the Telluride Film Festival, resulting in Harvey Weinstein’s decision to recut the film.  As a result, 13 minutes of footage was removed, with eight new minutes added.  Weinstein’s updated version was used in the film’s wide release.  The film has a worldwide gross of over $650,675.  [21] [22]

Upcoming Releases

Courtesy of Filmfixx.com

Courtesy of Dipson Theaters [23]

On November 22, The Weinstein Company is slated to release “Philomena” a film based on the 2009 investigative book by BBC correspondent Martin Sixsmith, stars Judi Dench as a mother in search of her son.  The Motion Picture Association of America originally gave the film an R rating, however they changed their ruling to a PG-13 rating after resistance from the studio. [24]  

Courtesy of IMP Awards

Courtesy of IMP Awards [25]

On November 29, the studio is set to release “Mandela: Long Walk to Freedom”, starring Idris Elba as Nelson Mandela in his story from childhood to his inauguration as president of South Africa. [26]  

The Weinstein Company announced that a special screening of the film will take place at The Kennedy Center on November 20 with former secretaries of state Hillary Clinton and Colin Powell in attendance.  This screening is part of an eight-city tour presented by The Weinstein Company and Coca-Cola.  [27]

Courtesy of The Hollywood Reporter

Courtesy of The Hollywood Reporter [28]

On Christmas Day, The Weinstein Company is scheduled to release the highly anticipated “August: Osage County”.  The John Wells’ film surrounds a family of women who return to their Oklahoma home following a family crisis.  The film has generated a lot of buzz due to its star studded cast, highlighted by Julia Roberts and Meryl Streep[28] 

The film received a variety of reviews when it premiered at the Toronto International Film Festival.  The film’s movie poster has received a lot of attention for being strategic as it shows many of the film’s stars.   With so many stars, the studio aims to attract the fan bases of these high profile actors.  The film expects to compete in the musical or comedy categories at the Golden Globes. [28] 

Sources

Sources Accessed November 20, 2013

[1] About The Weinstein Company 

[2] Biography.com – Harvey Weinstein

[3] About Harvey Weinstein 

[4] NY Daily News – Bob Weinstein Photo 

[5] About Bob Weinstein 

[6] Box Office Mojo – Studio Market Share 

[7] Weinstein Co Acquires Rights at TIFF

[8] Weinstein Co Deal for “The Railway Man”

[9] The Daily Beast – Harvey Weinstein Interview 

[10] The Hollywood Reporter – Weinstein Co. Deal with Netflix

[11] Indiewire – Lee Daniels’ The Butler Movie Poster 

[12] Hollywood Reporter – Box Office Milestone

[13] Box Office Mojo Lee Daniels’ The Butler 

[14] USA Today – The Butler Box Office Appeal 

[15] Fruitvale Station Movie Poster 

[16] Box Office Mojo Fruitvale Station

[17] Deadline – Fruitvale Station Box Office 

[18] The Mother Jones – Marketing for Fruitvale Station [

[19] Salinger Movie Poster 

[20] IMDb – Salinger 

[21] Box Office Mojo Salinger 

[22] The Atlantic Wire – Salinger Recut

[23] Philomena Movie Poster 

[24] Entertainment Weekly – Philomena Rating Appeal 

[25] Mandela: Long Walk to Freedom Movie Poster 

[26] IMDb – Mandela: Long Walk to Freedom 

[27] Deadline – Mandela: Long Walk to Freedom Special Screening.  

[28] The Hollywood Reporter – August: Osage County