Weinstein Company

by Phoebe Steinfeld
The Weinstein Company

[1] The Weinstein Company logo

About TWC

Bob Weinstein and Harvey Weinstein, the original creators of MIRIMAX Films, which was sold to Disney in 1993, founded the Weinstein Company in 2005. TWC is an independent production and distribution known for its knack for taking home Oscars and ability to captivate audiences with offbeat, dramatic films. TWC also encompasses Dimensions Films, originally under MIRAMAX, and has recently stepped into the world of television production. [2]

Who’s Who: Key Executives

Bob Weinstein: Co-Chairman [3]

[4] Bob Weinstein

[4] Bob Weinstein

Harvey Weinstein: Co-Chairman [5]

[Harvey Weinstein]

[6] Harvey Weinstein

Dylan Sellers: President of Production

Dylan Sellers

[7] Dylan Sellers

In September it was announced that Dylan Sellers is stepping down as President of Production after three years at TWC to pursue his producing career. Sellers is responsible for such titles as award winning August: Osage County and the recent release, St. Vincent.[8]

 Stephen Bruno: President of Marketing

Stephen Bruno

[9] Stephen Bruno

Stephen Bruno has served as President of Marketing for TWC for the past three years. He has recently been offered a position by Netflix to head their marketing department. After 7 years with TWC, his contract is up at the end of the year.[10]

New Releases [11]/ Box Office Results

The Weinstein Company released 14 films to date in 2014. In the US market these films have brought in $132,955,985 so far[12], making TWC the 8th highest grossing studio with 2% market share.  TWC was ranked eighth in 2013, but they are down 2.5% market share from 2013[13]. Though the summer was a flop for films such as Begin Again[14] with Adam Levine, The Giver[15], and Sin City: A Dame to Kill For[16], TWC has five promising new titles in theaters this fall that could raise revenues and bring in awards for the studio. These titles include, The Disapearance of Eleanor Rigby, St. Vincent, Tracks, The Imitation Game and One Chance.

St. Vincent [17] 

St. Vincent Movie Poster

[18] Staring Bill Murray, Melissa McCarthy, Naomi Watts, and Chris O’Dowd, St. Vincent is the story of an unlikely friendship between two neighbors as they both struggle to find their way in the world.

The quirky comedy has already received Oscar buzz and high praise upon its debut at the Toronto Film Festival. It was released limitedly on October 10th in 4 theaters and saw $109, 878 in box office sales.Upon it’s wide release on October 24th, St. Vincent saw $7,746,596 in revenue in 2,282 theaters, ranking #6 in the box office overall that weekend. In its 9th week, St. Vincent has made $40,749,905 domestically, and $41,346,602 worldwide. Just 1.4% of revenue was seen internationally.[19] This may have to do with Netflix’s deal with TWC to release the feature film for streaming on Netflix in France the same day as the US wide release.[20] The week leading into its wide release, Variety reported that St. Vincent lead the week in TV ad sales, spending $5.1 million [21].

[22]

 

The Disappearance of Eleanor Rigby [23]

The Disappearance of Eleanor Rigby: Him and Her is the classic tail of two people falling out of love.

[24]The Disappearance of Eleanor Rigby: Him and Her shows both sides of the story in this classic tale of two people falling out of love.

The Disappearance of Eleanor Rigby: Them stands completely alone from Him and Her with a fresh perspective on Conor and Eleanor's relationship

[25]The Disappearance of Eleanor Rigby: Them stands completely alone from Him and Her with a fresh perspective on Conor and Eleanor’s relationship.

The Disappearance of Eleanor Rigby is The Weinstein Company’s attempt to break the traditional templates of production. The Disappearance of Eleanor Rigby follows the relationship of Jessica Chastain and James McAvoy and consists of three feature length films from three different perspectives; his, her’s, theirs. Each film was created explicitly through editing, yet each film tells a completely different story and can stand on its own as a feature film. Him and Her were released on September 12th as a two part, 200 minute film, and Them was released on September 4th as a 123 minute film[26]. Though Eleanor Rigby has created quite a bit of buzz in the industry, the box office results have been anything but stellar. To date, the total revenue has been $985,007 worldwide. 59.7% of that revenue was seen domestically. Originally only in four theaters, by its 3rd week Eleanor Rigby was in 139 theaters, but is now only available in two.[27]

[28]

 

Tracks [29]

Directed by John Curran, Tracks tells the true story of Robyn Davidson, the woman who journeyed across the Australian Outback.

[30]Tracks tells the true story of Robyn Davidson, the woman who journeyed across the Australian Outback.

The Weinstein Company acquired the rights to Tracks, directed by John Curran after its premier in the Venice Film Festival. It premiered in the United States during the Telluride Film Festival and also made a favorable impression at the Toronto Film Festival[31]Tracks was released in seven theaters on September 19th and grossed $21,544 opening weekend. After ten weeks in theaters, the film has grossed $4,878,242. Notably, only 10.5% of that revenue is from the domestic box office[32].

[33]

 

One Chance[34]

Screen Shot 2014-12-09 at 9.58.21 PM

[35]One Chance is an original biopic about singer Paul Potts

One Chance tells the story of Britain’s Got Talent’s first winner, Paul Potts. It was originally released to stream on Yahoo before debuting in theaters.[36] This was an attempt by TWC to capture more audiences as the landscape of movie viewing is vastly changing. The financials of the TWC/Yahoo deal were not released, but ads were shown throughout the online screening.Theater chains were reportedly unhappy with this deal[37]. When One Chance hit the box office on October 10th, it saw $33,405 in 43 theaters. To date, it has grossed $10,889,830 worldwide, with only 0.8% domestic sales.[38]

[39]

The Imitation Game[40]

 Benedict Cumberbach stars in the biopic of Alan Turing, a brilliant mathematician condemned for his homosexuality.

[41] Benedict Cumberbatch stars in the biopic of Alan Turing, a brilliant mathematician condemned for his homosexuality.

The Imitation Game is yet another British biopic about Alan Turing, a mathematician responsible for breaking Nazi codes during WWII. The film was produced by two first timers, Nora Grossman and Ido Ostrowsky.[42] There is already much Oscar buzz surrounding this film, and it was listed as one of AFI’s top films of 2014.[43] It was released on November 18th, and has already grossed $18,676,784. However, again only a small portion of those sales were domestic (5.5%).[44]

 

[45]

Shaking Up Distribution Models/ Future of TWC

 “In today’s digital era, technology has developed and changed the landscape of how many people watch movies and TV,” -David Glasser, COO [46]

The Weinstein Company has always been known to push boundaries and play by their own rules. Due to the rapidly changing landscape of the media, TWC has  attempted to capture audiences using unique distribution models. This fall, TWC announced they would be partnering with Netflix to release Crouching Tiger Hidden Dragon: The Green Legend. The second installment of the Crouching Tiger franchise will simultaneously be released in IMAX theaters and become available to screen at home on Netflix.[47]The industry saw similar shake ups with TWC’s Yahoo release of One Chance and the Netflix release of St. Vincent in France. As platforms continue to develop and media viewing continues to change, we should expect similar distribution disturbances and innovations from The Weinstein Company.

Sources: 

1. The Weinstein Company Logo, Google Image. 12/1/14

2. About TWCweinsteinco.com. 12/3/14

3. Bob Weinstein IMDBIMDB. 12/3/14

4.  Bob Weinstein Photo, Google Image. 12/3/14

5. Harvey Weinstein IMDB, IMDB. 12/3/14

6. Harvey Weinstein PhotoGoogle Image. 12/3/14

7.“Dylan Sellers Exits”Deadline. 10/12/14

8.“Dylan Sellers Out”, Variety. 10/12/14

9. “Next Gen: 2012”, Hollywood Reporter. 12/4/14

10. “Netflix Courts Weinstein Marketing Head”Deadline. 12/4/14

11. Now Playing, weinsteinco.com. 12/8/14

12. Weinstein Box Office Receipts, boxofficemojo.com. 12/8/14

13. Studio Market Share, boxofficemojo.com. 12/8/14

14. Begin Again Box Office Receiptsboxofficemojo.com. 12/8/14

15. The Giver Box Office Receiptsboxofficemojo.com. 12/8/14

16. Sin City Box Office Receiptsboxofficemojo.com. 12/8/14

17. St. Vincent Movie Sitestvincentfilm.com. 12/5/14

18. St. Vincent Movie Poster, weinsteinco.com. 12/5/14

19. St. Vincent Box Office Receiptsboxofficemojo.com. 12/8/14

20. “Netflix Frane to Debut St. Vincent”Variety.11/15/14

21.“St. Vincent Tops the Week”Variety.10/30/14

22. St. Vincent TrailerYoutube. 12/4/14

23. The Disappearance of Eleanor Rigby Siteeleanorrigby-movie.com.12/4/14

24. Him/Her Movie PosterGoogle. 12/4/14

25. Them Movie PosterGoogle. 12/5/14

26. “Review: Jessica Chastain, James McAvoy Shine”Forbes. 11/20/14

27. The Disappearance of Eleanor Rigby Box Office Receiptsboxofficemojo.com. 12/8/14

28. The Disappearance of Eleanor Rigby TrailerYoutube. 12/4/14

29. Tracks Movie Sitetracks-movie.com. 12/4/14

30. Tracks Movie Poster, Google.12/4/14

31. “The Weinstein Co Acquiring Tracks”Deadline.11/15/14

32. Tracks Box Office Receipts, boxofficemojo.com. 12/8/14

33. Tracks TrailerYoutube. 12/4/14

34. One Chance Siteonechancemovie.net. 12/3/14

35.One Chance Movie Posteronechancemovie.net. 12/3/14

36. “One Chance Free Streaming to Hit Yahoo,” Variety. 11/15/14

37. “Weinstein Co. Extends Free Yahoo Streaming,” Variety.11/15/14

38. One Chance Box Office Receiptsboxofficemojo.com. 12/8/14

39. One Chance TrailerYoutube. 12/6/14

40. The Imitation Game Site, theimitationgamemovie.com. 12/6/14

41. The Imitation Game PosterGoogle. 12/6/14

42. “First Time Producers”, hereandnow.wbur.org. 12/8/14

43. “AFI List of 2014’s Best”Huffington Post. 12/9/14

44. The Imitation Game Box Office Receiptsboxofficemojo.com. 12/8/14

45. The Imitation Game TrailerYoutube.12/9/14

46.“One Chance Free Steaming”Variety. 12/1/14

47. “The Weinstein Company Annoys”Indie Wire. 11/15/14

Weinstein Company

By Roxy Silver
[1] The Weinstein Company Logo

[1] The Weinstein Company Logo

HISTORY

Brothers Bob and Harvey Weinstein founded Miramax Films in 1979 and sold it to Disney in 1993. In 2005, they launched The Weinstein Company, TWC, a multimedia and distribution company that encompasses Dimension Films, a genre-label founded in 1993 by Bob Weinstein [2]. TWC and Dimension Films have released mainstream genre and specialty films [3]. Recently the company has made a huge push in its television division.

KEY EXECUTIVES

Harvey

[4] Harvey Weinstein, Co-Chairman TWC

[5] Bob Weinstein, Co-Chairman TWC & Dimension Films

[5] Bob Weinstein, Co-Chairman TWC & Dimension Films

 

 

 

 

 

 

 

 

FINANCIALS

TWC is privately held. Box office wise, currently TWC is ranked 9th with 2.5% of the market share, grossing $69.1 million from its 8 films [6]. This marks a decrease from the prior year in which TWC ranked 8th with 4.5% market share, grossing $491.7 million while releasing 21 films [7].

IN THEATERS

[7]

[8] Lee Daniels’ The Butler captures the story of a White House butler who served seven presidents through dramatic and changing times in American history.

“Lee Daniels’ The Butler”

The drama starring Forest Whitaker and Oprah Winfrey “was expected to do well, but we didn’t expect to do this well,” shared Erik Lomis, President of Distribution for TWC. “The Butler” is the company’s first No. 1 debut since 2009 [9] with an opening weekend of $24.6 million on August 16, 2013 [10]. The film has accumulated grosses of $116.6 million domestically and grossed $146.5 million internationally [11].

 

 

 

 

 

[12]

[12] Vampire Academy is based on a best selling series about two “mortal vampires” who attend a boarding school and have to protect each other from the terrible forces.

“Vampire Academy”

The highly anticipated fantasy film was a flop for TWC. In attempt to imitate the success of box office hits like “Twilight” and “The Hunger Games,” this young-adult adaption didn’t compliment the best-selling book series as the box office sales attest: It premiered in theaters on February 7, 2014, reeling in $3.9 million during its opening weekend [13]. The film has accumulated grosses of $7.79 million domestically and $7.6 million foreign, totaling $15.3 million worldwide [14].

 

 

 

 

 AWARDS SEASON

TWC had an extremely successful year leading up to The Academy Awards, but fell short with only 11 nominations compared to the 17 from the year before [15]. Regardless, the three films nominated received wide recognition.

[21]

[16] 20 Feet From Stardom

“20 Feet From Stardom”

Millions know their voices, but no one knows their names”- “20 Feet From Stardom” is a documentary that told the story of Darlene Love who backed up idols, Stevie WonderFrank SinatraLuther Vandross and Elvis Presley. The film shared her story of struggle of being feet away from the spotlight, but never making it [17]. This film was TWC’s only Academy Award winner for Best Documentary Feature [18].

 

 

 

[24]

[19] Philomena

“Philomena” 

Philomena captures the story of a mother searching for her son but instead finding his gay lover. The drama was nominated for Best Picture, Best Original Score, Best Actress, and Best Adapted Screenplay, but didn’t win any awards at the Oscars [20]. With an opening weekend of $128,435, to date the film combines $37.5 million domestic with $62.4 million foreign, netting TWC $87.9 million [21].

 

 

 

[25]

[22] August: Osage County

“August: Osage County”

The dark comedy based on a Pulitzer Prize winning play portrays a dysfunctional family coming together after a death. Starring Meryl Streep and Julia Roberts, it was nominated for two Oscars[23]. The film had a limited opening weekend of $179,302 in December 2013 and a wide opening of $7.1 million [24]. The film has accumulated $37.7 million domestically and $34.7 million foreign, netting TWC $52.4 million [24].

 

 

 

STRATEGICALLY TWC TAKES ON TV 

A $370 million line of credit from Union Bank helped TWC enter the television market in 2013 [25]TWC’s COO David Glasser explained, “We’ve invested a lot in TV because we see it as a big part of our future.”[26] Now in 2014 the future is here. Having TV under TWC’s belt is an asset creating versatile operations, revenue, and a presence in the TV industry.

Source:  Add Letters

TWC acquired the U.S. distribution rights to the Sky Italia drama series, ‘Gomorra’ from Beta Film, an international distributor [27]Stefano Sollima directed this series based on a bestselling novel about the Neapolitan crime administration Camorra, and is set for release in 2015 [28]. Harvey Weinstein shares “This project caught our eye a while back for its world-class acting talent, as well as Sollima’s abilities to craft a thriller like none other.” [29] This acquisition benefits TWC with new innovative programming, and Beta Film providing ‘Gomorra’ access into American homes.

Source:  Add Letters

With the buzz generated from “Netflix Original Series,” TWC is jumping in. The highly anticipated Weinstein Company drama ,“Marco Polo”, is in production for Netflix and will premiere nearing the end of 2014 [30]Harvey Weinstein reported, “We are proud to present a series that rivals some of the most successful films we’ve ever made. We are excited to introduce him (Marco Polo) to the world.” [31]

Source:  Add Letters

TWC‘s recent partnership with media company Gannett gives TWC an advantage with exclusive access to use Gannett’s expansive media library and retain distribution rights from Gannett’s television stations, newspapers, and digital assets [32]. Weinstein’s President of Television Maryam Banikarim, told Street Insider, “This groundbreaking venture will allow us to discover and explore rich new narratives for a wide array of audiences.” [33]

COMING SOON TO THEATERS NEAR YOU

TWC is continuing their Oscar worthy slate of films this summer, staying true to their demographics and genres of past films. These soon-to-be hit films with A-list names will hopefully yield them success at the 2015 Oscar’s and in the box office.

“The Giver”

The Giver Trailer [34]

“The Giver”, a science-fiction film, directed by Phillip Noyce stars Oscar winners Meryl Streep, Katie Holms, Jeff Bridges, and singer Taylor Swift [35]. The film, which various companies attempted to produce previously, is loosely based on the classic 1993 Lois Lowry novel. Jeff Bridges called it “your next favorite movie.” [36] The story, set to release in August, illustrates a utopian society in which a boy is chosen to learn from an elder the true pains and pleasures of the real world [37]

“Sin City: A Dame to Kill For”

Sin City Trailer [38]

The drama/thriller film directed by Robert Rodriguez [39], is a sequel to the successful 2005 Weinstein film “Sin City” which domestically grossed $74 million [40]. The black and white, 3D-esque thriller will be hitting the screens in August. The star packed cast includes Joseph Gordon-Levitt, Lady Gaga, Jeremy Piven, Jessica Alba, and Bruce Wills to name a few [41]. Considering the triumph the original picture had and the megastar cast “Sin City: A Dame to Kill For” will likely attract crowds to the box office.

“Begin Again”

Begin Again Trailer [42]

The romantic-comedy film from writer-director John Carney is set to release on July 4th [43]. “Begin Again” follows a distressed ex-recrod label executive, Mark Ruffalo, fall in love with a young singer-songwriter, Kira Knightley, after her boyfriend, Adam Levine, dumped her [44]. At the Tribecca Film Festival Carney explained, “Begin Again is a true New York story about magical opportunities.” [45] This classic summer “romcom” will catch movie goers attention from the star studded cast, to the simple yet entertaining plot.

FUTURE OF TWC

The future for TWC is positive and optimistic. Prior to last year TWC was a dominant player in Oscar awards. Presuming this year was a fluke, TWC should bounce back stronger next Oscar season. Additionally, the significant infusion of cash into its TV segment, will bolster the company’s position in the industry, while likely improving its bottom line.

 Sources

[1] Weinstein Company Logo, Ramascreen.com, RT: 4/12/2014

[2] “About The Weinstein Company”, Weinsteinco.com, RT: 4/11/2014

[3] “Dimension Films”, Disney.Wika.com, RT: 4/11/2014

[4] Harvey Weinstein, Co-Chairman, Time, RT: 4/10/2014

[5] Bob Weinstein, Co-Chairman TWC & Dimension Films, Zimbo.com, RT:4/10/2014

[6] Studio Market Share 2014, BoxofficeMojo.com, RT: 4/15/2014

[7] Studio Market Share 2013, BoxofficeMojo.com, RT: 4/15/2014

[8] Lee Daniels’ The Butler Movie Poster, IMBD, RT: 4/12/2014

[9] “The Butler’ Serves Up Box-Office Sucess at No. 1”, Fox News, 8/18/2013, RT: 4/12/2014

[10] “Weekend Box Office: ‘Lee Daniels’ The Butler Wins Again”, Movie Fone, 8/25/2013, RT: 4/12/201

[11] Lee Daniels’ The Butler (2013), BoxofficeMojo.com, RT: 4/13/2014

[12] Vampire Academy Movie Poster, themidnightgarden.com, RT: 4/14/2014

[13] “BOX OFFICE: Vampire Academy’ Has No Bite”, Yahoo Movies, 2/10/2014, RT: 4/14/2014

[14] Vampire Academy (2014), BoxofficeMojo.com, RT: 4/14/2014

[15] OSCARS: Nominations By Studio & Distributor, Deadline Hollywood, RT: 4/12/2014

[16] 20 Feet From Stardom Movie Poster, Filmberg.com, RT: 4/13/2014

[17] “20 Feet From Stardom Synopsis”, 20feetfromstardom.com, RT: 4/12/2014

[18] “Oscars 2014: ’20 Feet From Stardom’ wins for documentary”, Los Angles Times, 3/02/2014, RT: 4/12/2014

[19] Philomena Movie Poster, impawards.com, RT: 4/14/2014

[20] Oscar Nominations By Picture, Deadline Hollywood, RT: 4/14/2014

[21] Philomena (2013), Boxofficemojo.com, RT: 4/14/2014

[22] August: Osage County Movie Poster, broadyway.com, RT: 4/15/2014

[23] “Harvey Weinstein on disappointing Oscar showing for ‘Osage County’ have only myself to blame”, Entertainment Weekly, 2/21/2014, RT: 4/15/2014

[24] August: Osage County (2013), Boxofficemojo.com, RT: 4/15/2014

[25] “The Weinstein Co. Finalizing $370 Million Credit Facility: Report”, Deadline Hollywood, 9/19/2013, RT: 4/16/2014

[26] “The Weinstein Company: stirring drama”, ScreenDaily.com, 4/02/2014, RT: 4/16/2014

[27] “TWC Closes Deal for U.S. Rights to Italy’s ‘Gomorrah’ Skein”, Variety, 4/07/2014, RT: 4/16/2014

[28] “Weinstein to build Gomorra in US”, c21media.net, 3/08/2014, RT: 4/17/2014

[29] Weinstein Co Acquires Italian Crime Drama Series ‘Gomorra’ , Deadline Hollywood, 4/08/2014, RT: 4/15/2014

[30] Marco Polo (TV Series 2014), IMBD, RT: 4/18/2014

[31] “‘Marco Polo’: Production underway for Weinstein Company’s Netflix Show”, Entertainment Weekly, 4/08/2014, RT: 4/16/2014

[32] “Gannett (GCI) and The Weinstein Co. Enter First Look Film And Television Deal”, Streetinsider.com, 4/02/2014, RT: 4/16/2014

[33] “Gannnett Co., Ince And The Weinstein Company Enter Into A Unique First Look Film And Television Development Deal”, PR News Wire, 4/02/2014, RT: 4/16/2014

[34] The Giver Trailer, YouTube, 3/19/2014, RT: 4/14/2014

[35] “Weinstein Dates ‘The Giver’ Starring Meryl Streep and Jeff Bridges for August 2014”, IMBD, 9/21/2013, RT: 4/16/2014

[36] “Jeff Bridges Talks About Your Next Favorite Movie”, Moviepilot.com, 2/12/2014,  RT: 4/16/2014

[37] “‘The Giver’ trailer: Meryl Streep! Jeff Bridges! Color?!”, Entertainment Weekly, 3/19/2014, RT: 4/17/2014

[38] “Sin City 2″ Trailer Release”, Weinsteinco.com, 3/17/2014, RT: 4/16/2014

[39] Sin City: A Dame To Kill For Trailer, YouTube, 4/06/2014, RT: 4/16/2014

[40] Sin City (2005), Boxofficemojo.com, RT: 4/17/2014

[41] “5 Reasons you should be excited for Sin City: A Dame To Kill For”, Metro, 3/07/2014, RT: 4/16/2014

[42] Begin Again Trailer, YouTube, 3/28/2014, RT: 4/16/2014

[43] “‘Begin Again’ Movie 2014 Official Trailer Released Starring Adam Levine and Keira Knightley”Hallels.com, 4/01/2014, RT: 4/16/2014

[44] “Trailer and Poster for Begin Again Starring Keira Knightley, Mark Ruffalo”, Movienewz.com, 4/03/2014, RT: 4/16/2014

[45] “Begin Again To Close Tribeca Film Festival”, Triebcaflim.com, 3/20/2014, RT: 4/16/2014

Weinstein Company

By Mark DiBona

The Weinstein Company Logo

The Weinstein Company (TWC) was founded in October 2005 by brothers Harvey and Bob Weinstein, following their departure from the film studio Miramax, which they had founded 26 years earlier in 1979. Since its founding, the studio has earned a reputation for consistently putting out commercial and critical successes. Their films have had a continuous presence at the Academy Awards, including two consecutive best picture wins for The King’s Speech in 2010 and The Artist in 2011. The studio also owns Dimension Films, a genre studio founded by Bob Weinstein, best known for various horror films as well as the Spy Kids series. [1]

Key Executives

Harvey Weinstein, courtesy of TIME Magazine

Harvey Weinstein co-founded the company with his brother Bob Weinstein and has served as its co-chairman since. Weinstein also produces many of his studio films, which has led to him personally winning a best picture Oscar in 1998 for producing Shakespeare in Love during his tenure with Miramax. [2]

Bob Weinstein, courtesy of The Wrap

Bob Weinstein, in addition to co-founding The Weinstein Company and serving as its co-chairman, founded the studio Dimension Films in 1993. Focused on genre films, the studio has released such notable films as the Scream series, the Spy Kids series, and Sin City. [3]

Financials

Among the most prominent of the mini-majors, TWC has continually increased its presence since its founding in 2005. In 2012, the studio had a 2.57% market share with a combined film gross of $278, 608, 624 from 21 releases. So far in 2013, they hold a 4.78% market share with a combined $441,224,429 gross thanks to the runaway success of The Butler as well as holdovers from late releases of the previous year such as Django Unchained and Silver Linings Playbook, which also allowed them to end the first quarter of 2013 second in marketshare. [4], [5]

Awards

The Weinstein Company has earned a reputation as a perennial major player at the Academy Awards. Between Miramax and TWC there are 303 Oscar nominations and 75 wins. TWC alone has earned 7 best picture nominations and 2 wins since its founding. Much of this success is attributed to the Weinstein brothers, and Harvey in particular is known for his aggressive marketing techniques. For Silver Linings Playbook, which earned 8 nominations and 1 win, the cast appeared on various talk shows and discussed their personal connections to the film, such as this appearance on Katie where the director, David O. Russell, and stars Robert De Niro and Bradley Cooper talk about their experiences with bipolar disorder, which is central to the film. . [1]

The Butler

Courtesy of imdb.com

Released on August 16th 2013, Lee Daniels’ The Butler details the story of an African-American man who serves as White House butler for 34 years and is inspired by a true story. It stars Forest Whitaker in the title role and Oprah Winfrey as his wife as well as featuring numerous cameos from actors like Robin Williams and John Cusack. It became a box office hit, earning $115,474,000 domestically and $31,192,066 in the foreign market against a $30 million budget and managed to hold the #1 spot for 3 of its first 4 weeks. [6]

The film is already being touted as a contender for the Academy Awards, with a possible Best Picture nomination. [7]

However, the film gained some notoriety when Harvey Weinstein publically attempted to fight the MPAA board’s decision that the film be renamed due to a 1916 Warner Brothers’ film called The Butler. This ultimately led to the film adding director Lee Daniels’ name into the title. [8]

Fruitvale Station

Courtesy of imdb.com

A smaller scale film, Fruitvale Station is a dramatization of the last day in the life of Oscar Grant III who was tragically shot on January 1st 2013 by a cop. Starring Michael B. Jordan and Octavia Spencer, the film earned a respectable $16 million at the box office against a minuscule budget but earned critical acclaim, holding a 94% on Rottentomatoes. The Film also received large support and praise from celebrities including LeBron James, Oprah Winfrey, and drummer for The Roots, Questlove. [9], [10]

August: Osage County

Courtesy of imdb.com

Based on the Pulitzer Prize winning play of the same name, August: Osage County is set for December 25th Release Date. Dealing with a large family who reunite in the Oklahoma house they grew up in following a crisis, the film features a large ensemble cast including Meryl Streep, Julia Roberts, Benedict Cumberbatch, and Ewan McGregor. [11]

Originally considered to be a potential huge contender at the Oscars and frontrunner for Best Picture, mixed reactions from its premiere at the Toronto International Film Festival have somewhat subdued these predictions. However, the film is still expected to earn at least a few nominations and also gather a large box office draw against its $25 million budget due to the presence of its stars. [12], [13]

The Future of the Weinstein Company

Courtesy of USA Today

On August 20th, TWC announced a groundbreaking multi-year deal with Netflix. The deal will make Netflix the sole subscription service for first-run films from TWC starting in 2016. The Weinstein Company already enjoyed a healthy relationship with the streaming service, using it as a pay TV home for their documentaries and various films including 2011 best picture winner, The Artist, but this deal has been described by Harvey Weinstein as “the biggest deal in the history of The Weinstein Company.” [14]

One of the most anticipated film projects beyond 2013 is Sin City: A Dame to Kill For, the long-delayed sequel to the 2005 film Sin City. As the first film earned over $158 million against a $40 million budget, the sequel is expected to do well and has been given a summer release date. It will feature a large cast of stars including Joseph Gordon-Levitt, Josh Brolin, Bruce Willis, and Jessica Alba. [15], [16]

Other 2014 releases include Tim Burton’s Big Eyes starring Christoph Waltz and Amy Adams and The Giver based on the beloved young adult novel. [17]

Looking ahead, The Weinstein Company is shaping up to continue to increase its market presence and climb to the top of the mini-major studios. Through continuous presentation of quality films with savvy marketing and its expansion into new fields, TWC should continue to experience success in the near future.

Sources

1. About the Weinstein Company
2. About Harvey Weinstein
3. About Bob Weinstein
4. The Numbers
5. Weinstein Co. Beats Most Majors in First Quarter
6. Boxofficemojo
7. Gold Derby Best Picture Predictions
8. “The Butler” Title Fight
9.Boxofficemojo, “Fruitvale Station”
10. The Official Fruitvale Station Tumblr
11. August: Osage County
12.August: Osage County early reviews, a mixed bag at TIFF
13. The Guardian
14. The Weinstein Co. Agrees to Exclusive Streaming Deal With Netflix
15. Boxofficemojo, “Sin City”
16. Sin City: A Dame to Kill For
17. Rope of Silicon