MGM

Posted on February 18, 2016 by Bradley Hanford

MGM Logo [1]

Finances

After a bankruptcy declaration in 2011, Metro-Goldwyn-Mayer has regained its position as a profitable major film studio in the last five years. MGM Studios is owned by the larger parent company of MGM Holdings Inc., a company formed from what was formerly Spyglass Entertainment [2]. In 2015, the studio made $1.56 billion in revenue, resulting in an operating income of $258.78 million. This was up from $1.44 billion and $243.03 million, respectively, in 2014. 2015 was the company’s third consecutive year of posting record revenue and income. MGM Holdings’ total assets currently stand at $3.045 billion [3]. The studio has been in the process of repurchasing its stocks since its bankruptcy, and in March announced that $300 million more would be added to their repurchasing plan. The ramping up of the repurchasing plan has been taken as a sign of confidence in the company’s continued growth [4].

Recent Acquisitions

In January of 2016, MGM fully acquired the United Artists Media Group, a film and television production company that had been a joint venture with Mark Burnett, Roma Downey and Hearst Productions. MGM had acquired a 55% stake in Burnett, Downey and Hearst’s One Three Media and LightWorkers Media in September 2014, and relaunch the companies as United Artists. As of January 2016, all revenues, expenses and assets of United Artists are now consolidated under the MGM name [5].

Gary Barber [6]

Mark Burnett [7]

Jonathan Glickman [8]

Executives

MGM’s three top executives are Chairman and Chief Executive Officer Gary Barber, President of the Television and Digital Group Mark Burnett, and President of the Motion Picture Group Jonathan Glickman. Barber and Glickman were previously the heads of Spyglass Entertainment, where Barber oversaw the production of a total of $5 billion in box office productions. MGM became the first studio to release back-to-back films making over $1 billion at the box office under Barber’s leadership with The Hobbit: An Unexpected Journey and Skyfall. Burnett was named to his position in January 2016, when MGM fully acquired his United Artists company. His former United Artists co-owner Roma Downey is President of LightWorkers Media, which is now the “faith and family division of MGM Television” [9].

Current Releases

How To Be Single [14]

MGM has only released two films thus far in 2016, both of which were coproduced with New Line Cinema and were distributed by New Line’s parent studio Warner Brothers [10] [11]. These films were How To Be Single and Barbershop: The Next Cut, both relatively small-scale but still distinctly mainstream offerings, opening in 3,343 and 2,661 theaters respectively. How To Be Single was by far the more successful, bringing in $46.8 million in domestic box office revenue and a total of $105.3 million worldwide, against a production budget of $38 million [12]. Barbershop was less successful, though not necessarily a flop. It brought in $20.2 million in its opening weekend (April 15-17) against predictions in the high-$20 millions range. Its production budget has not been released to the press [13]. These films also show that MGM is willing to target underserved demographics with their films, with How To Be Single being described as attempting to be a “feminist rom-com” and Barbershop being specifically marketed towards African-Americans.

Upcoming Releases

MGM has three more coproductions with release dates in 2016, each with their own significant potential for profit.

Me Before You is slated for a June 3 release, and is a romantic drama abou a young woman (Emilia Clarke) who falls in love with a paralyzed man she is caring for (Sam Claflin) [15]. The plot description puts in squarely in the vein of other successful films like The Fault In Our Stars and Me and Earl and The Dying Girl, which also dealt with themes of serious illness and young adult romance. The film’s cast should also appeal to this young demographic, as Emilia Clarke is a rising star due to her role as Daenerys Targaryen on the HBO television show Game of Thrones (also in the film is Clarke’s Thrones co-star Charles Dance) [16], and Sam Claflin has gained fame from the Hunger Games series [17]. The film is based on the acclaimed novel of the same name by Jojo Moyes. MGM is co-producing the film with New Line Cinema (a division of Warner Bros.) and Sunswept Entertainment [18].

Ben-Hur is the first of MGM’s two remakes of classic films in 2016, and will be released on August 19. It’s also the more outwardly risky- its director, Timur Bekmambetov, is hardly an established hitmaker, and the only big name in its cast is Morgan Freeman in a supporting role (the title role is played by the essentially unknown Jack Huston) [19]. Still, Ben-Hur has the name recognition of one of the most famous and successful films ever made, as well as the appeal of a big-budget summer blockbuster. MGM is co-producing the film with Paramount Pictures [20].

The Magnificent Seven, set for release on September 23, is a remake of the classic John Sturges Western starring Steve McQueen and Charles Bronson, itself a remake of Akira Kurosawa’s legendary Seven Samurai. The film is being directed by Antoine Fuqua (Training Day, Southpaw), and stars Denzel Washington, Chris Pratt, and Ethan Hawke, among others [21]. That combination of commercially successful director and all-star cast is a solid predictor for the film’s financial success. Pratt, especially, has been a major draw at the box office, headlining such hits as Guardians of the Galaxy and Jurassic World [22]. MGM is co-producing the film with Columbia Pictures, a subsidiary of Sony Pictures [23].

MV5BMTM4ODI5MjA2N15BMl5BanBnXkFtZTcwODUwODk1OQ@@._V1_UY317_CR0,0,214,317_AL_

Michael B. Jordan [28]

In Development

Future projects of MGM’s include a recently announced reboot of the Tomb Raider series, which they will coproduce with Warner Bros [24] (Daisy Ridley, star of Star Wars: The Force Awakens, has been confirmed as being in talks to star in the series) [25]. This would be the newest in a succession of recent MGM coproductions with Warner Bros., including films like the Hobbit trilogy and Creed and its upcoming sequels [26]. Other future MGM productions include a remake of the 1968 heist thriller The Thomas Crown Affair with Creed star Michael B. Jordan [27].

Conclusion

It’s not clear whether MGM will make a return to producing or distributing films by themselves, or whether they will continue serving only in a co-producer or co-distributor role, as they have since their bankruptcy. The studio has released progressively more films per year since the 2010 bankruptcy, climbing from one release in 2010 to seven in 2015 [29]. Metro-Goldwyn-Mayer is still a long way from their former position as the largest and most profitable movie studio in Hollywood [30], but the success they’ve had in their recent films and their continued financial growth bodes well for the future of the company.

[1] Koscis, James (November 10th, 2009). MGM Logo. James Koscis Design + Imaging. Retrieved: April 18th 2016.

[2] Ovide, Shira and Spector, Mike (November 5th, 2010). Everything You Need to Know about the MGM Bankruptcy. The Wall Street Journal. Retrieved: April 10th 2016.

[3] Investor Relations. MGM Studios. Retrieved: April 12th 2016.

[4] Lieberman, David (March 25th, 2016). MGM Board Adds $300M To Stock Repurchase Plan. Deadline. Retrieved: April 13th 2016.

[5] McNary, Dave (December 14th, 2015). Mark Burnett Named President of MGM Television. Retrieved: April 12th 2016.

[6] Today. MGM Studios. Retrieved: April 12th 2016.

[7] Today. MGM Studios. Retrieved: April 12th 2016.

[8] Today. MGM Studios. Retrieved: April 12th 2016.

[9] Today. MGM Studios. Retrieved: April 12th 2016.

[10] How to Be Single (2016)- Company Credits. IMDb. Retrieved: April 15th 2016.

[11] Barbershop: The Next Cut (2016)- Company Credits. IMDb. Retrieved: April 15th 2016.

[12] How to Be Single (2016). Box Office Mojo. Retrieved: April 10th 2016.

[13] Barbershop: The Next Cut (2016). Box Office Mojo. Retrieved: April 10th 2016.

[14] How To Be Single. IMDb. Retrieved: April 10th 2016.

[15] Titles- Me Before You. MGM Studios. Retrieved: April 17th 2016.

[16] Game of Thrones. IMDb. Retrieved: April 17th 2016.

[17] Sam Claflin. IMDb. Retrieved: April 17th 2016.

[18] Me Before You- Company Credits. IMDb. Retrieved: April 17th 2016.

[19] Ben-Hur. IMDb. Retrieved: April 18th 2016.

[20] Ben-Hur (2016)- Company Credits. IMDb. Retrieved: April 18th 2016.

[21] The Magnificent Seven. IMDb. Retrieved: April 18th, 2016.

[22] Chris Pratt. IMDb. Retrieved: April 18th, 2016.

[23] The Magnificent Seven (2016)- Company Credits. IMDb. Retrieved: April 18th, 2016.

[24] McNary, Dave (February 25th, 2016). Warner Bros. Joins MGM on ‘Tomb Raider’ Reboot. Variety. Retrieved: April 20th, 2016.

[25] Ritman, Alex (March 21st, 2016). Daisy Ridley Confirms ‘Tomb Raider’ Reboot Talks. The Hollywood Reporter. Retrieved: April 20th, 2016.

[26] McNary, Dave (February 25th, 2016). Warner Bros. Joins MGM on ‘Tomb Raider’ Reboot. Variety. Retrieved: April 20th, 2016.

[27] Kit, Borys (February 24th, 2016). Michael B. Jordan, MGM to Remake “The Thomas Crown Affair. The Hollywood Reporter. Retrieved: April 20th, 2016.

[28] Michael B. Jordan. IMDb. Retrieved: April 23rd, 2016.

[29] Metro-Goldwyn-Mayer: Completed. Movie Insider. Retrieved: April 23rd, 2016.

[30] Metro-Goldwyn-Mayer, Inc. Encyclopedia Britannica. Retrieved: April 23rd, 2016.

A&E Television Networks – Max Redinger

Posted on December 2, 2015 by Maxwell Redinger

Max Redinger

A+E Television Networks Logo / Source: aframe.com [1]

A+E NETWORKS

235 E 45th St
New York, NY 10017
(212) 210-1400

http://www.aenetworks.com/

COMPANY OVERVIEW

“cultivating…the human experience” – A+E

ABOUT

A majority of A+E Networks portfolio of over ten original cable channel brands / Source: Hearst.com [4]

Founded in 1984 as The Arts & Entertainment Network, A+E Networks is an award-winning, global media company whose programming reaches more than 330 million homes in 160 markets and 39 languages with its diverse 62 channel feeds. [3] When it began broadcasting on February 1, 1984, the network was seen on 1,500 cable systems with nine million subscribers.[5] Celebrating its tenth anniversary in 1994, the company officially changed its name to A+E and redefined its range of programming. It would focus on three themes: original biographies, mysteries, and specials. [5] [6] The company is a joint venture between Hearst Corporation and Disney-ABC Television Group. The content is distributed through its portfolio of channel brands, History, A&E, Lifetime, LMN, H2, Crime + Investigation, FYI, LRW, BIO, Military History, History en Espanõl and is licensed to third party broadcast television clients. [1] [3] By 1999 the A+E Network reached more than 78 million cable subscribers, while The History Channel was viewed by more than 70 million households in over 50 countries, making it the fastest growing cable network since its launch. [5] As of 2014 A+E Networks is valued at $26 billion. [7] A+E Networks main competitors are Discovery Communications, AMC Networks, and Turner Broadcasting System. [19]

KEY LEADERSHIP

Nancy Dubuc – President and Chief Executive Officer, A+E Networks / Source: aenetworks.com [2]

Robert DeBitetto – President, Brand Strategy, Business Development and A+E Studios, A+E Networks / Source: aenetworks.com [2]

Melvin Berning – President, Chief Revenue Officer / Source: aenetworks.com [2]

David Granville-Smith – Executive Vice President And Chief Financial Officer, A+E Networks / Source: aenetworks.com [2]

Michael Feeney – Executive Vice President, Corporate Communications / Source: aenetworks.com [2]

FALL 2015 COMPANY NEWS

VICELAND JOINT VENTURE

Vice Media LLC logo / Source: adweek.com [10]

A+E Networks will turn its H2 channel into Viceland, a 24-hour cable network programmed by multimedia company Vice Media. [8] Launching in early 2016, Viceland will be distributed in approximately 70 million homes, and will feature hundreds of hours of new lifestyle and documentary programming developed by the youth-centric brand. [9] Oscar-winning writer/director and Vice creative director, Spike Jonze, will oversee all aspects of the new channel’s development. Over a year ago, A+E Networks made a $250 million investment in Vice, bringing its stake in the company to 15%. [11] A+E Networks will handle distribution and technical operations and have put complete trust in Vice, handing over all programming rights. A+E has suffered an audience decline over the last year as ratings from reality TV hits, such as Duck Dynasty, have fallen to moderate numbers. [8] A+E is making smart decisions utilizing Vice to win back and incentivize younger audiences with new original programming. Viceland will launch with a full slate of prime-time shows, including Gaycation (with Ellen Page) and Huang’s World (with Eddie Huang). [10] A+E is committed to expanding H2 internationally, distributing it into over 68 territories, as well as its production of informational-based historical content. [9]

NEW PLATFORM: *ASTERISK

A+E’s new digital content brand Asterisk’s logo / Source: realscreen.com

A+E launched new digital brand called Asterisk, a website featuring stories examining contemporary culture through a historical lens. The site is aimed at a younger millennial demo, posting articles that include videos, photos, quizzes and BuzzFeed-esque lists etc. [13] According to A+E, the brand features premium content “created for sharing across the social web,” [14] and also offers marketing partners “native advertising” solutions customizable for specific products. The site analyzes 10 cultural categories: life skills, sports, food and drink, people, ideas, arts and entertainment, work, style, travel and tech. [13]

Check out this fun article exemplifying Asterisk’s take on history comparing Southern Democrats LBJ and Frank Underwood, the devious politician from Netflix’s House of Cards, which reveals the real American president as the bigger badass.

President LBJ and Spacey’s Francis Underwood battle for the title of most “badass” president on A+E’s new digital platform, Asterisk / Source: theasterisktoday.com

LIBERTY GLOBAL DISTRIBUTION DEAL

The communications giant, Liberty Global’s, logo / Source: libertyglobal.com [17]

A+E Networks has signed an extended distribution deal with British-based telecommunications and television company, Liberty Global, for exclusive carriage of its channels across Europe. A+E Networks branded content can now be located on Liberty Global networks in the UK, Ireland, the Netherlands, Belgium, Poland, Romania, Hungary, the Czech Republic and Slovakia. [15] Liberty Global is the largest cable company in the world, with 27 million customers across 14 countries. [16] Lifetime and H2 will be available in the UK and Ireland for the first time. Also under the terms of the new deal, all current A+E Networks UK channels have to remain on their existing Liberty Global platforms, which already reach over 15.5 million subscribers regularly. [15] Ultimately, this deal gives A+E Networks channels and content across all platforms greater access to new subscribers and markets. [16]

CRITICS’ CHOICE AWARDS

Critics’ Choice Movie Awards and Critics’ Choice Television Awards respective show logos before combing into one award show / Source: Deadline.com

Beginning next year, A+E Networks will combine the Critics’ Choice Movie Awards and the Critics’ Choice Television Awards into one three-hour event. A+E partnered with the Broadcast Film Critics Association and the Broadcast Television Journalists Association in 2014 to obtain exclusive broadcast rights for the 2015 and 2016 awards. [12] The new show, the 21st Annual Critics’ Choice Awards, will be cast live January 17 on A+E Networks’ A&E, Lifetime and LMN simultaneously. Last year, The Critics’ Choice Movie Awards drew 1.92 million total viewers and the Television Awards, after moving from the CW, drew 522,000 total viewers. Bob Bain Productions and Berlin Entertainment will produce the new show. [12]

COMPANY REORGANIZATION

Over the last few fall months, A+E Networks has experienced significant corporate restructuring, promoting valued executives and ushering in a new president.

Jana Bennett / Source: tvbythenumbers.zap2it.com

A+E Networks has promoted Jana Bennett to President and General Manager of History. Bennet joined A+E as President of FYI and LMN in 2013 and will oversee all strategic planning, programming, marketing and brand development for History and sister, H2. Under Bennet’s leadership, FYI and LMN became two of the fastest growing networks in television. FYI experienced a double-digit ratings growth in its first year on air thanks to new series Married at First Sight, Arranged and Seven Year Switch. [24]

Arturo Interian / Source: Variety.com [22]

History promoted A+E veteran Arturo Interian to Senior Vice President, Scripted Programming. Interian recently served as Vice President, Original Movies for A+E’s sister network Lifetime, spearheading the Emmy Award nominated miniseries Bonnie & Clyde, and Marilyn. In 2002, Interian joined the company after serving as Director, Movies for Television and Miniseries for CBS. He is currently heading the upcoming series Roots and History’s hit drama series Vikings season four. [20]

Stacy Green / Source: Variety.com [23]

Stacy Green has been promoted to Executive Vice President, Global Human Resources and Facilities for A+E Networks. After joining A+E in 2013 as Senior Vice President, Human Resources, she modernized A+E Networks’ employee benefits plans and policies. [21] As the new Executive Vice President, Green will place a focus on culture and people to be reflected in the workspaces of employees, throughout all A+E Network divisions. [21]

FINANCIALS

A+E Television Networks is a privately traded company.

LOOKING TO THE FUTURE

A+E’s NEW PROGRAMMING SLATE

Highlights of A+E Networks new slate of original programming across its portfolio

A&E

A+E channel A&E’s logo / Source: aetv.com [25]

A&E Networks has slated a six-episode hour-long mystery crime drama series The Frankenstein Chronicles starring Sean Bean (Game of Thrones) premiering next year. [26]
On December 8, A&E’s new six episode hour-long original docu-series Born This Way, following a group of seven young adults born with Down syndrome, premieres. [27]

HISTORY

The History Channel logo / Source: history.com [29]

History will premiere a eight-part docu-drama series in 2016, Barbarians Rising, about the 700-year empire. The series is a global production spanning more than 185 territories. [30]
The channel has also ordered 16 episodes of Join or Die with Craig Ferguson, a half-hour comedy show in which host, Craig Ferguson, debates provocative and timely topics with a panel of guests and history experts. [31]
History, A&E and Lifetime greenlight the scripted remake series ROOTS, a historical portrait of American slavery spanning multiple generations, to be simulcast for a new generation of viewers in 2016. [32]

LIFETIME

A+E channel Liftime’s logo / Source: mylifetime.com [33]

On January 18 Lifetime will premiere the limited series even War & Peace, reimagined for a new generation, starring Paul Dano and Gillian Anderson. [34]
Premiering January 5 at 10pm, Pitch Slapped, a new eight hour-long docu-series analyzing the competitive nature of high school a cappella. [35]

FYI

A+E channel FYI’s logo / Source: fyi.tv [36]

On December 8, FYI will air its new hour-long ten episode original series #BlackLove, which follows five black women from NYC on a journey to find love. [37]
Eight one-hour episodes of Khloe Kardashian’s new non-traditional talk show, Cocktails with Khloe, is set to premiere on December 9. [38]

SOURCES:

[1] “A+E Networks Gets Content to Market Around the World Faster with Aframe.” Aframe RSS. N.p., n.d. Web. 29 Nov. 2015.

[2] “Executive Bios | A+E Networks.” Executive Bios | A+E Networks. N.p., n.d. Web. 29 Nov. 2015.

[3] “About | A+E Networks.” About | A+E Networks. N.p., n.d. Web. 28 Nov. 2015.

[4] “A+E Entertainment | Hearst Media.” Hearst.com. N.p., n.d. Web. 30 Nov. 2015.

[5] “A & E Television Networks History.” History of A & E Television Networks – FundingUniverse. N.p., n.d. Web. 29 Nov. 2015.

[6] “A&E Television Networks, Major Television Networks.” Moviestaff. N.p., n.d. Web. 02 Dec. 2015.

[7] “A+E at 30: How a Tiny Network Became a $26 Billion Success Story.” The Hollywood Reporter. N.p., n.d. Web. 02 Dec. 2015.

[8] “Vice Media Gets Channel on A+E Networks.” WSJ. N.p., n.d. Web. 02 Dec. 2015.

[9] “VICE AND A+E NETWORKS ANNOUNCE NEW TV NETWORK VICELAND (WORKING TITLE).” A+E Networks – Life Is Entertaining. A+E Networks – Life Is Entertaining, n.d. Web. 02 Dec. 2015.

[10] “Vice Will Take Over A+E Networks’ H2 Next Year, Rebranding It as Viceland.” AdWeek. AdWeek, n.d. Web. 28 Nov. 2015.

[11] “Vice & A+E Networks To Launch Viceland TV Channel In 2016 That Will Replace H2.” Deadline. Deadline, 03 Nov. 2015. Web. 28 Nov. 2015.

[12] “Critics’ Choice Movie & TV Awards Merge To Become One Show.” Deadline. Deadline, 30 Sept. 2015. Web. 29 Nov. 2015.

[13] “A+E Launches Asterisk Internet-Media Brand with New Spins on History (Exclusive).” Variety. N.p., 13 Apr. 2015. Web. 02 Dec. 2015.

[14] “A+E Networks Launches Digital Brand “Asterisk”.” Realscreen. Realscreen, n.d. Web. 02 Dec. 2015.

[15] “A&E Television Networks, LLC: Private Company Information.” Bloomberg.com. Bloomberg, n.d. Web. 02 Dec. 2015.

[16] “Liberty Global And A+E Networks Expand Pan-European Partnership.” Deadline. Deadline, 02 Nov. 2015. Web. 02 Dec. 2015.

[17] “ANNUALREPORT2014.” Online Annual Report. N.p., n.d. Web. 02 Dec. 2015.

[18] “LBJ Would Wipe the Floor with Frank Underwood.” Asterisk. Asterisk, 10 Apr. 2015. Web. 02 Dec. 2015.

[19] “A&E Television Networks, LLC.” |Company Profile|Vault.com. N.p., n.d. Web. 02 Dec. 2015.

[20] “HISTORY PROMOTES TWO PROGRAMMING EXECUTIVES AND ADDS NEW VICE PRESIDENT OF DEVELOPMENT & PROGRAMMING.” A+E Networks – Life Is Entertaining. N.p., n.d. Web. 02 Dec. 2015.

[21] “STACY GREEN ELEVATED TO EXECUTIVE VICE PRESIDENT, GLOBAL HUMAN RESOURCES & FACILITIES A+E NETWORKS.” A+E Networks – Life Is Entertaining. N.p., n.d. Web. 02 Dec. 2015.

[22] “Arturo Interian.” Variety. N.p., 10 Sept. 2013. Web. 02 Dec. 2015.

[23] “Stacy Green.” Variety. N.p., 16 Dec. 2013. Web. 02 Dec. 2015.

[24] “A+E Networks Names Jana Bennett President & General Manager of HISTORY.” TV By The Numbers by Zap2itcom. N.p., 18 Sept. 2015. Web. 02 Dec. 2015.

[25] “A&E – Shows, Schedules, Full Episodes & Videos.” Aetv. N.p., n.d. Web. 02 Dec. 2015.

[26] “A&E NETWORK SET TO AIR THE HIGHLY ANTICIPATED ORIGINAL DRAMA SERIES “THE FRANKENSTEIN CHRONICLES” IN THE US.” A+E Networks – Life Is Entertaining. N.p., n.d. Web. 02 Dec. 2015.

[27] “A&E NETWORK TO PREMIERE NEW ORIGINAL DOCU-SERIES ‘BORN THIS WAY’ TUESDAY, DECEMBER 8 AT 10:00 PM ET/PT.” A+E Networks – Life Is Entertaining. N.p., n.d. Web. 02 Dec. 2015.

[28] “A&E NETWORK PREMIERES SEASON FOUR OF SCRIPTED CRIME DRAMA “UNFORGETTABLE”” A+E Networks – Life Is Entertaining. N.p., n.d. Web. 02 Dec. 2015.

[29] “History.com.” History.com. A&E Television Networks, n.d. Web. 02 Dec. 2015.

[30] “HISTORY® Greenlights Docu-Drama ‘Barbarians Rising’ Revealing the True Stories of Legendary Warriors.” A+E Networks – Life Is Entertaining. N.p., n.d. Web. 02 Dec. 2015.

[31] “HISTORY® GREENLIGHTS NEW SERIES ‘JOIN OR DIE WITH CRAIG FERGUSON’.” A+E Networks – Life Is Entertaining. N.p., n.d. Web. 02 Dec. 2015.

[32] “HISTORY®, A&E AND LIFETIME GREENLIGHT ROOTS.” A+E Networks – Life Is Entertaining. N.p., n.d. Web. 02 Dec. 2015.

[33] “Lifetime TV & Movies, Full Episodes, Games & Sweepstakes.” Lifetime TV & Movies, Full Episodes, Games & Sweepstakes. N.p., n.d. Web. 02 Dec. 2015.

[34] “WAR & PEACE REIMAGINED FOR A NEW GENERATION PREMIERES ON LIFETIME, A&E AND HISTORY JANUARY 18.” A+E Networks – Life Is Entertaining. N.p., n.d. Web. 02 Dec. 2015.

[35] “GET READY TO BE PITCH SLAPPED WITH LIFETIME’S NEW A CAPPELLA DOCUSERIES PREMIERING JANUARY 5.” A+E Networks – Life Is Entertaining. N.p., n.d. Web. 02 Dec. 2015.

[36] “FYI Network – Shows, Schedules, Full Episodes & Videos.” FYI.tv. N.p., n.d. Web. 02 Dec. 2015.

[37] “FYI’S NEW ORIGINAL SERIES “#BLACKLOVE” PREMIERES TUESDAY, DECEMBER 8 AT 10:15PM ET.” A+E Networks – Life Is Entertaining. N.p., n.d. Web. 02 Dec. 2015.

[38] “FYI™ PREMIERES PRIMETIME TALK SHOW “KOCKTAILS WITH KHLOÉ” WEDNESDAY, DECEMBER 9 AT 10PM ET.” A+E Networks – Life Is Entertaining. N.p., n.d. Web. 02 Dec. 2015.

Netflix

Posted on December 1, 2014 by ptharami

by Paul Haramis

Netflix Logo – Courtesy of pr.netflix.com [1]

Corporate Headquarters [2]

100 Winchester Circle, Los Gatos, CA 95032

Phone: +1 (408) 540-3700

www.netflix.com

Key Executives [3]:

Reed Hastings, Founder and CEO

David Wells, Chief Financial Officer

Ted Sarandos, Chief Content Officer

Neil Hunt, Chief Product Officer

Greg Peters, Chief Streaming and Partnerships Officer

Tawni Cranz, Chief Talent Officer

History [4]:

http://www.qualitylogoproducts.com/blog/wp-content/uploads/2012/02/netflix-envelope-e1329161999677.jpg

Netflix didn’t offer streaming services until 2007 – Photo courtesy of qualitylogoproducts.com

Reed Hastings founded Netflix in 1997 with Marc Randolph [4]. The company was initially founded to offer online movie rentals. Customers would select a movie from the database and have it shipped directly to their home. In 1999, the company introduced monthly subscriptions, a format that the company still uses today. In 2002, Netflix first became available to the public on the NASDAQ. In 2007, Netflix began its streaming service, which has allowed the company to see exponential growth. Today there are more than 53 million members of Netflix, all of whom are scattered around the globe.

Financials [5]:

Courtesy of Google Finance

The third quarter was disappointing for Netflix as it fell short of its internal projections. They believed they would make around $1.41 billion dollars, but instead made around $1.22 billion dollars [4]. This is largely due to new subscriptions coming in at 980,000 as compared to the 1.3 million they projected. One of the biggest factors for the lower than anticipated new subscribers is believed to be the rise in price for a monthly subscription. The price rose from $7.99 a month to $8.99 a month. As part of their damage control, Netflix said that sometimes they over-predict their growth and sometimes they undersell it. This was to much avail as Netflix saw a 25% decrease in their stock after their third quarter earnings were released [6]. Some entrepreneurs saw this as an unbelievable opportunity. Netflix addressed fears that this was due to competition by saying, “Since our per-member viewing and retention in the US are as strong as ever, we don’t think increased competition from piracy, TV Everywhere, Amazon Prime Instant Video, Hulu, etc., is a major factor” [5]. This still didn’t prevent stock from dropping another 4% when HBO announced that HBO Go will be offered as a stand-alone streaming service and users won’t need an HBO cable subscription [5]. Netflix has been predicting this since 2011 and believes that since the content available on both is different, that both companies can continue to grow moving forward [5].

Original Content:

Netflix’s original content continues to be extremely strong and Netflix responded by creating additional new content as well as renewing current shows. In the third quarter, Netflix released an adult animated show “BoJack Horseman” as well as two new seasons of their hit shows “Orange is the New Black” and “The Killing” [5]. In addition, today Netflix announced that season 3 of the hit-show House of Cards, will be premiering on February 27, 2015 [7].

According to a Centris survey, 72% of domestic subscribers have watched some type of Netflix original programming [8]. This is up 15% from the first quarter of 2014 and is a great sign for Netflix that their subscribers are at least sampling their original programming. In another survey conducted for Netflix, 57% of subscribers stated that “original content was ‘extremely important,’ ‘quite important,’ or ‘moderately important” [8]. This information has pushed Netflix to churn out more original programming as they have a new show, “Marco Polo” set to release on December 12th. Netflix has reportedly spent $90 million dollars on the production of the show, which is expected to rival HBO’s hit show, “Game of Thrones” [9].

Netflix also recently announced that they will be creating an original series based on Lemony Snicket’s, “A Series of Unfortunate Events.” The books were international best sellers and the move allows Netflix to broaden its content reach with original programming [10].

Innovation

Netflix continues to innovate to make their product better and more expansive. This past quarter, Netflix has taken a number of big steps. The first was the completion of a four-year long project to switch over to HTML5 streaming [11]. The move should increase their streaming services as they will prevent users from having to download Microsoft Silverlight to stream Netflix. One of the most important tools for Netflix is their personal recommendations tool. This suggests new shows to users based on their previous shows and allows subscribers to keep watching new content. Netflix is continually testing new algorithms to improve this service and recently introduced a new feature that recommends shows based on characters from their original programming [12]. For example, subscribers can see programs recommended by Claire Underwood.

Photo courtesy of zap2it.com

This is a new way that Netflix believes it can keep pushing content on subscribers and keep their strong retention rate. The biggest innovation that Netflix made in the third quarter was their announcement of Crouching Tiger Hidden Dragon 2 straight to Netflix and select IMAX theaters [13]. This has several theater chains up in arms as they wonder about the potential future repercussions. Netflix also struck a deal with Adam Sandler and Happy Madison Productions to produce four movies released straight to Netflix [14]. It will be interesting to see if this causes a rise in subscriptions to view content that is exclusive to Netflix. It will also be interesting to see how many viewers the films get as Nielsen recently announced they will begin to track online viewing [15]. Netflix has refused to show viewership in the past as a way to alleviate pressure from its programming. It will be interesting to see how the new Nielsen ratings will effect the recent proclamation made by CEO, Reed Hastings this past weekend [16].

Global Expansion

The ultimate end goal for Netflix is to be a wide spread global company. In this past quarter, Netflix has made big strides in achieving that goal.

Photo courtesy of static.amigobulls.com

Earlier in the quarter, Netflix officially launched in six new European countries: France, Germany, Austria, Switzerland, Belgium, and Luxembourg [17]. This launch opened up Netflix to 63 million potential new households [17]. To accommodate the new European countries, many local and European content have been added to the database, as well as the addition of subtitles or dubbing European language over some current American content [17]. In the past two weeks, Netflix announced they will be launching in Australia and New Zealand in March 2015 [18]. The move pushes the number of countries and territories that Netflix is in over 50 [18]. Netflix will continue to grow that number as they expand globally.

Overview and Moving Forward:

Overall, despite failing to reach their projections, this has been an extremely successful quarter for Netflix as they continue to expand in both subscriptions and capabilities. It will be extremely exciting to tract their growth in the new year!

Sources:

[1] Netflix Logo, Netflix Media Center, Retrieved: November 29, 2014

[2] Company Overview, Netflix Media Center, Retrieved November 29, 2014

[3] Netflix: Officers & Directors, Officers & Directors, Retrieved: November 29, 2014

[4] Company Timeline, Netflix Media Center, Retrieved: November 29, 2014

[5] Letter to Shareholders, Quarterly Earnings, Retrieved: November 29, 2014

[6] Netflix Stock is Down 25% on This One Key Number in Earnings, MoneyMorning.com, Retrieved: November 29, 2014

[7] Netflix Announces ‘House of Cards’ Season 3 Premiere Date, Entertainment Weekly, Retrieved: December 1, 2014

[8] Netflix U.S. Viewership of Original Series Surges in Q3: Study, Variety, Retrieved: November 30, 2014

[9] Netflix is Creating One of the Most Expensive TV Shows in the World – Here’s Why It’s So Important, Business Insider, Retrieved: November 30, 2014

[10] Netflix to Adapt Lemony Snicket’s ‘A Series of Unfortunate Events’ into an Original Series, Netflix Media Center, Retrieved: November 30, 2014

[11] Netflix Goes HTML5 for Laptop Streaming, ZDNet, Retrieved: November 30, 2014

[12] Netflix Uses its Fictional Characters for Recommendations, Netflix Life, Retrieved: November 30, 2014

[13] Netflix Announces First Original Movie, Netflix Media Center, Retrieved: November 30, 2014

[14] O’Doyle Rules! Adam Sandler Heads to Netflix, Netflix Media Center, Retrieved: November 30, 2014

[15] Nielsen Plans to Track Netflix, Amazon — And It’s a Big Deal, Forbes, Retrieved: November 30, 2014

[16] Netflix CEO Reed Hastings says Cable TV Will be Dead by 2030, MSN, Retrieved: December 1, 2014

[17] Netflix Now in France, Germany, Austria, Switzerland, Belgium, and Luxembourg, Netflix Media Center, Retrieved: November 30, 2014

[18] Netflix, Inc. Heads to the Land Down Under, Nasdaq, Retrieved: November 30, 2014

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