CBS Corps.

By Maggie O'Reilly

CBS Corporation

CBS Logo, photo courtesy of forbes.com

CBS Logo, photo courtesy of forbes.com

CBS Headquarters
51 W. 52nd Street
New York, NY 10019-6188
1-212-975-43211-212-975-4321

http://www.cbscorporation.com/

About CBS Corporation [1]

CBS Corporation is a mass media corporation, primarily operated in the United States. Originally founded as Viacom in 1971, the modern-day CBS Corporation is the result the 2005 split of Viacom into two publicly traded companies. With the split, CBS Corporation retained the rights to all CBS broadcast networks as well as pay-cable stations. Their current television assets include CBS, Showtime, and CBS Sports Network. They also have a 50/50 share of the CW with Time Warner’s Warner Bros division.

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Key Executives [2]

Sumner M. Redstone

Sumner M. Redstone, photo courtesy of CBS Corporate website

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Sumner M. Redstone: Sumner M. Redstone serves as Chairman of the Board of both CBS Corporation and Viacom. He assumed these roles after the 2005 split of Viacom into two separate companies. Prior to the split, Redstone had served as Chairman of the Board of Viacom since 1987 and CEO of Viacom since 1996. Currently, he is the controlling shareholder of both companies.

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Leslie Moonves

Leslie Moonves, photo courtesy of CBS Corporate website

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Leslie Moonves: Leslie Moonves is President and Chief Executive Officer of CBS Corporation. He was was named CEO of CBS Corporation upon its creation in 2005. Prior to this, he had served as CEO of CBS Television since 1998 and was briefly Co-President and Co-Chief Operating Officer of Viacom from 2004 to 2005.

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Financials

CBS Corporation has been publicly traded on the New York Stock Exchange since  January 3, 2006. On March 6th, 2014, their stock price hit an all time high, reaching $67.55. Since then, the stock price has been steadily decreasing. Their current stock price is $60.64.[3]

photo courtesy of nasdaq

photo courtesy of nasdaq.com

In the 2013 fiscal year, CBS earned revenues of $15.3 billion with net earnings of
1.9 billion, a strong 19.4% increase from their 2012 net earnings. At the end of the 2013 fiscal year, CBS Corporation’s assets were valued at 26.4 billion while their debts are currently calculated at roughly 6.5 billion. [4]

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Assets [5]

.CBS EyeCBS: The CBS broadcast network, formerly the Columbia Broadcasting System, first launched as a radio network in 1927. Currently, CBS is one of the “Big Four” television networks, competing with NBC, ABC, and FOX.

.Showtime: CBS Corporation’s premium-cable channel, Showtime, launched on JuShowtimely 1, 1976. The original Showtime channel has served as a flagship for Showtime Networks, which now consists of over 10 premium cable channels, including The Movie Channel, FLIX, and Smithsonian Networks.

the CWThe CW: The CW was launched on September 18, 2006. The CW is the result of merger between UPN (formerly operated by CBS) and the WB (formerly operated by Warner Bros). The CW’s target demographic skews a bit younger than CBS and Showtime networks.

CBS Sports

CBS Sports: CBS Sports is sports-oriented cable channel that was originally launched as the National College Sports Network in 2002. In 2011, the channel was re-branded as CBS Sports Network. The channel currently airs the PGA tour, US tennis, NCAA basketball, and college football.

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Top Rated Programming

The CBS Television Network, has been #1 in total viewers for 10 of the past 11 years. [6] This is largely due to CBS’s successful prime-time lineup. Currently, CBS airs television’s #1 drama, NCIS. During the first week of February 2014 sweeps, NCIS brought in an impressive 19.53 viewers. CBS also airs several other acclaimed television dramas, including NCIS: Los Angeles, Blue Bloods, and Person of Interest. [7]

photo courtesy of nbcpressexpress.com

Cast of NCIS, photo courtesy of nbcpressexpress.com

CBS is also home to television’s #1 sitcom, The Big Bang Theory. In the first week of February 2014 sweeps, The Big Bang Theory drew in 17.53 million viewer whereas ABC’s best performing sitcom, Modern Family, only attracted 9.87 million viewers. CBS also airs several other incredibly successful sitcoms, including 2 Broke Girls, Mike & Molly, and Two and a Half Men. [8] [9]

photo courtesy of nbcpressexpress.com

Cast of The Big Bang Theory, photo courtesy of nbcpressexpress.com

In the week of April 7th, 2014, it was reported by Nielsen that 7 of the weeks top 10 broadcasts aired on CBS, helping to further cement CBS as the top rated channel on television. [10]

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CBS in the News

How I Met Your Mother Ends Legendary Nine Year Run

Cast of How I Met Your Mother, photo courtest of cbspressexpress.com

Cast of How I Met Your Mother, photo courtesy of cbspressexpress.com

CBS’s long running sitcom, How I Met Your Mother, came to an end on March 31st, 2014 after nine successful seasons. The series followed the lives of main character, Ted Mosby, and his group of friends living in Manhattan. During How I Met Your Mother’s nine season run, it received 28 Emmy Award nominations, of which it won 9. The series also turned several of its stars into household names, including Neil Patrick Harris and Jason Segel. The series finale was met with mixed reviews from critics and fans. While some praised the finale for tying up loose ends, others were left disappointed, believing that the writers disregarded nine seasons of character development. Despite the mixed reaction, How I Met Your Mother’s series finale was the highest rated episode of the series, drawing in 13.13 million total viewers. It was also the #1 18-49 broadcast during the week that it aired, with a 5.4 rating. [11] [12] [13] [14]

NCAA Basketball Tournament Draws In Big Numbers for CBS

NCAA Division I Championship Game, photo courtesy of CBS philadelphia

NCAA Division I Championship Game, photo courtesy of CBS philadelphia

The NCAA Division I Men’s Basketball championship game aired on CBS on April 7th, 2014, drawing in an impressive 21.2 million viewers and a 7.2 rating in the 18-49 demo. However, the UConn vs Kentucky game did not beat the numbers of the 2013 championship game between Louisville and Michigan, which brought in 23.4 million viewers. The rest of the tournament games averaged 9.3 million viewers, which is a 3% increase over 2013 numbers. [15] [16]

David Letterman Announces Late Show Retirement, Stephen Colbert Named as Replacement

 Long time Late Show host David Letterman announced his retirement from the program on April 3rd, 2014. Letterman, who has hosted the show since August 1993, will leave his position as host of the Late Show when his contract expires in 2015. The news of his retirement comes not long after the retirement of his foremost late night competitor, Jay Leno, who hosted his last episode of NBC’s The Tonight Show on February 6, 2014. Jay Leno has since been succeeded by the much younger Jimmy Fallon, who has been averaging an impressive 1.53 rating in viewers 18-49 since taking over. Comparatively, Letterman has been averaging a .56 rating in the same time period. [17] [18]

Stephen Colbert (left) and David Letterman (right), photo courtesy of yahoo.com

Stephen Colbert (left) and David Letterman (right), photo courtesy of yahoo.com

On April 10th, 2014, CBS announced that they plan to replace David Letterman with Stephen Colbert, who currently hosts The Colbert Report on Comedy Central. Interestingly, The Colbert Report has also been averaging a .56 rating among 18-49 year olds. Reactions to CBS’s decision to bring Stephen Colbert on as host of The Late Show have been mixed. While many agree that Colbert is definitely comedically competent enough to take over The Late Show desk, some wonder if CBS missed an opportunity to change the current trajectory of late night. [19] [20]

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On The Horizon

CBS Renews Most of its Lineup
CBS recently renewed 18 of its current programs, including favorites like The Big Bang Theory,  The Good Wife, Elementary, and Two and a Half Men. CBS also renewed several newcomers, including The Millers and Mom. [21]

current CBS schedule, courtesy of cbs.com

current CBS schedule, courtesy of cbs.com

Thursday Night Football
In February, CBS won the bid to air Thursday night football this upcoming fall. This will certainly affect their current schedule, as their #1 sitcom, The Big Bang Theory, currently airs on Thursday nights. Nevertheless, CBS plans to broadcast eight Thursday night games this fall. [22]

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Sources

[1] CBS Corp, About CBS, Retrieved April 15th, 2014

[2] CBS Corp, Executives, Retrieved April 15th, 2014

[3] Google Finance, CBS, Retrieved April 20th, 2014

[4] CBS Corp, SEC Filings 2014 10-k Annual Report, Retrieved April 15th 2014

[5] CBS Corp, “Our Portfolio” Retrieved April 15th, 2014

[6] CBS Corp, “Leslie Moonves” Retrieved April 15th, 2014

[7] TV by the Numbers, “Tuesday Final Ratings: ‘NCIS’, ‘Marvel’s Agents of S.H.I.E.L.D.’ & ‘The Originals’ Adjusted Up; ‘NCIS: Los Angeles’, ‘ The Goldbergs’. ‘Supernatural’ & ‘Trophy Wife’ Adjusted Down” Retrieved April 15th, 2014

[8] TV by the Numbers, “Thursday Final Ratings: ‘The Big Bang Theory’, ‘American Idol’, ‘Two and a Half Men’ & the Olympics Adjusted Up; ‘The Millers’ Adjusted Down” Retrieved April 15th, 2014

[9] TV by the Numbers, “Wednesday Final Ratings: ‘Super Fun NIght’ Adjusted Down”, Retrieved April 15th, 2014

[10] Nielsen, Top Ten, Retrieved April 20th, 2014

[11] TV by the Numbers, “TV Ratings Broadcast Top 25: ‘How I Met Your Mother’ Tops Week 28 With Adults 18-49; ‘The Big Bang Theory’ Leads Total Viewers” Retrieved April 18th, 2014

[12] Time, “How I Met Your Mother Watch: Mate and Switch”, Retrieved April 18th, 2014

[13] The Guardian, “How I Met Your Mother: the latest show to fail in the search for a perfect ending” Retrieved April 18th, 2014

[14] DailyMail, “SPOILER ALERT: A wedding, a funeral and a French horn… How I Met Your Mother delivers a legendary series finale” Retrieved April 18th, 2014

[15] Forbes, “March Madness Ratings and Revenue Keep Reaching New Heights” Retrieved April 20th, 2014

[16] CBS, “2014 NCAA Division I Men’s Basketball Championship Averaging 9.3 Million Total Viewers; Highest Viewership in 21 Years”, Retrieved April 20th, 2014

[17] The Wall Street Journal, “David Letterman Announces Retirement from CBS’s ‘Late Show'”, Retrieved April 20th, 2014

[18] TV by the Numbers, “Late Night TV Ratings For April 7-April 11, 2014”, Retrieved April 20th, 2014.

[19] CBS, “CBS ANNOUNCES STEPHEN COLBERT AS THE NEXT HOST OF THE “LATE SHOW”, Retrieved April 20th, 2014.

[20] USA Today, “Will real Colbert be a loser on ‘Late Show’?”, Retrieved April 20th, 2014

[21] The Hollywood Reporter, “CBS Renews 18 More Shows for 2014-15 Season”, Retrieved April 20th, 2014

[22] CBS Sports, “CBS to broadcast eight Thursday night football games in 2014”, Retrieved April 20th, 2014.

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CBS Corporation

By Gabrielle Sferra

Courtesy of CBS Corporation [1]

CBS Headquarters

51 W. 52nd Street
New York, NY 10019-6188
1-212-975-4321

History

CBS Corporation is a major media conglomerate founded by William S. Paley in 1928. While the company originated in radio broadcasting, television broadcasting soon became CBS’s area of success. Historically, programs such as “I Love Lucy”, “Gunsmoke“, and     “All in the Family” catapulted CBS into profitable success [2]. In 1995, Westinghouse Broadcast bought CBS and sold it again in 2000. Viacom and CBS Corporation were considered a unit since 1970, but in 2006, the company split into two and CBS Corporation became what it is today [3].

Executives

Sumner M. Redstone

Courtesy of CBS Corp.

Courtesy of CBS [5]

Mr. Redstone is the CBS’s Executive Chairman of the Board, as well as Viacom’s. His role as executive chairman resulted from the split of the two companies in 2006.  He is the leading shareholder in both companies. [4]

Leslie Moonves

Courtesy Of CBS

Courtesy Of CBS [7]

Mr. Moonves is the President and Chief Executive Officer of CBS Corporation. He is responsible for all of the corporations holdings. He has held this position since the Viacom/CBS split in 2006. He has pushed the company to new limits, and brought the network and its various programs to more than 100 countries. [6]

Financials

Courtesy of Reuters

Courtesy of Reuters [8]

CBS Corporation is a publicly traded company in NYSE exchange. The current value of share is $58.89. This past year, the stock price has steadily increased. Starting the year at a much smaller exchange rate ($37.98), each quarter has produced more profit than the previous [9]. This past quarter, the company has earned $3.6 Billion, which is an increase of 3% from last quarter [10].

Company Holdings

Courtesy of CBS Corp.

Courtesy of CBS Corp. [15]

CBS Corporation is responsible for many different stations, including, but not limited to, CBS Television, CBS News, The CW, Showtime, and The Smithsonian Channel. [11] CBS is consistently the number one station on broadcast television in total viewers. However, does not lead in viewers in the ideal 18-49 demographic [12]. CBS Television is definitely geared to a much older demographic. In recent years, with the introduction of programs such as “2 Broke Girls” and “Hawaii Five-0“, the network has been trying to breach this gap. However, their popular programs are also watched by the desired 18-49 demographic, contrary to popular belief [13] [14].

Successful Programs

The Big Bang Theory 

Courtesy of Chicagonerds

Courtesy of Chicagonerds.com [21]

“The Big Bang Theory” is CBS Corporation’s number one comedy, consistently bringing in viewers every week [16]. The show premiered in September 2007. Syndication rights were bought by TBS and is currently the number one syndicated program, both off-network and first-run syndication [17]. Each episode costs TBS around $2 Million to air [18]. Before the show aired this September, three of the lead actors (Cuoco, Galecki, & Parsons) were bargaining for higher salaries, as they currently make $350,000 an episode. The negotiations have not begun yet, however [19]. Finally, the show appeals to many advertisors, as it is popular both within and outside of the 18-49 money demographic. Each 30 second spot costs aprox.  $326,260, the second highest rate for primetime television, behind NFL Primetime Games [20].

How I Met Your Mother

Courtesy of TV Listings [24]

The popular series “How I Met Your Mother” will conclude this year in its ninth season. Syndication of the popular show began in 2008 with Lifetime Network. FX picked up syndication rights as well in 2011. The non-exclusive deal allows both networks to air the program. To air an episode, it costs $725,000 [22].

With the show concluding in May, CBS has just announced a spin-off called “How I Met Your Dad”, which will focus on the feminine version of the “How I Met Your Mother” story [23].

Fall Season 

CBS introduced six new shows this season, including the new primetime hit The Crazy Ones, starring Robin Williams, and The Millers, starring Will Arnett. Other series, such as Hostages starring Toni Collette, and Mom, starring Anna Faris, have not pulled in high ratings. All of the new CBS shows, unfortunately, have been dropping audience numbers week-to-week [25].

Upcoming

Courtesy of Fansided.com [27]

CBS Corporation recently worked out a deal with Netflix to air the first four seasons of the hit show “Dexter“, in order to entice people to buy subscriptions to their network Showtime. The four seasons will be available until January 1, 2014, when they will be replaced by the next four season [26].

Another news program is in the early stages of production, as Charlie Rose and Gayle King may sign on to revamp the failing program “The Early Show.” During a block of daytime talk shows, CBS is interested in pursuing a hard-hitting news show to counter program. An announcement is expected anytime for the future of the two-hour program [28].

The CW Network has had a great season for CBS Corp., as the three new shows this season (“Reign“, “The Originals“, “The Tomorrow People“) were all picked up to finish  their seasons in May. Nielsen says that ratings for the CW are up 9% from last year, averaging around 2 Million viewers. While the network’s target audience is a younger demographic, the 18-49 Demo is up 11% this year for the CW [29].

Courtesy of Youtube

Courtesy of Youtube [30]

This past week, CBS became the first network of the season to sweep four straight nights of viewers in the 18-49 demo, as well as total viewers, from Tuesday to Friday [31].

CBS Fall Schedule: 

Courtesy of The Wire

Courtesy of The Wire [32]

Sources 

[1] CBS Corporation Logo

[2] William Paley Obituary NY Times

[3] Dominick, Joseph R., Fritz Messere, Barry L. Sherman, and Joseph R. Dominick.Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media. New York: McGraw-Hill, 2012. Print.

[4]CBS Company Portfolio

[5] Ibid.

[6] CBS Company Portfolio 

[7] Ibid. 

[8] Reuters CBS Portfolio

[9] Wall Street Journal 

[10] CBS Corporation Investor Profiles

[11] CBS Company Portfolio

[12] TV By The Numbers – Ratings CBS

[13] The Wire – CBS Demo

[14] TV By The Numbers – CBS 18-49 Demo

[15] CBS Company Portfolio

[16] TV By The Numbers – Big Bang Theory 

[17] TV Media Insights – Syndication 

[18] Deadline – Syndication of Big Bang Theory

[19] Hollywood Reporter – Big Bang Theory Pay Raise 

[20] AD Week – Big Bang Theory Advertisement Rates

[21] Chicago Nerds – Big Bang Theory Picture

[22] TV By The Numbers – November 18th Ratings

[23] Deadline – How I Met Your Mother Syndication

[24] Yahoo News – HIMYM Spinoff

[25] Zap2it – HIMYM Picture

[26] TV By The Numbers – Netflix & Dexter Deal

[27] Fansided- Dexter Picture

[28] NY Times – CBS’ The Early Show Revamp

[29] Variety – The CWTV

[29] Youtube CW Sizzle Preview

[30] Variety – The CWTV & CBS

[31] The Wire – CBS Fall Schedule

[32] Columbia Journalism Review