Warner Bros. Pictures

Posted on October 5, 2014 by nlopezlu

by Nancy Lopez-Luna

: Photo Courtesy of deadline.com [1]

Contact Information: [2]

4000 Warner Blvd.

Burbank, CA 91522

P: 818.954.3000

http://www.warnerbros.com/

About Warners Bros. Pictures:

Warner Bros. Pictures is one of the six major American film studios. The company was founded on April 4, 1923 by Albert, Harry, Jack and Sam Warner. [3] Warner Bros. Pictures is an entertainment company involved in the creation, production, distribution, licensing and marketing on all their forms of entertainment. [4] In 2008, Warner Bros. Pictures acquired New Line Cinema to maximize film performance. [5]

Warner Bros. Pictures has created blockbuster films based on books, including Harry Potter, The Hobbit, Sherlock Holmes, among others. [6] Warner Bros., with the collaboration of New Line Cinema, releases approximately 18-22 films each year. [7]

Competitors

Warner Bros.’ competitors include: Paramount Pictures Corporation, Fox Filmed Entertainment and The Walt Disney Studios. [8]

Key Executives:

Kevin Tsujihara; chairman and Chief executive officer

Thomas Gewecke; executive Vice president & CHIEF DIGITAL OFFICE

Edward a romano; executive vice president & Chief financial officer

Photo and info courtesy of: http://www.warnerbros.com/studio/executives [9]

Financials:

In 2013, Warner Bros. Pictures grossed in $5.03 billion in global box office, their most successful theatrical year in company history. That year marked the company’s first time surpassing the $5 billion mark. [10] As of September 30, 2014, Warner Bros. Pictures has grossed a revenue of $1.17 million in their recent quarter. This is a 3% increase from last year. These increases were offset by Pacific Rim, The Conjuring and We’re the Millers. Through November 2, Annabelle grossed over $230 million in worldwide box office. [11] Currently, Warner Bros. Pictures employs 9,000 people. [12]

What’s happening now?

In 2014, Warner Bros. Pictures released a total of 18 films, with Inherent Vice being released last on December 12th. [13]

The Lego Movie

One of the movies that stayed #1 for the first half of 2014 was The Lego Movie directed by DeAlan Wilson. [14] The Lego Movie is a 3D animation film that tells the story of a construction Lego worker, Emmet. He is recruited on a quest to stop an evil tyrant from destroying the Lego universe. [15]

: Photo Courtesy of rottentomatoes.com [16]

The budget set for this film was $60,000,000 million. In its opening weekend (7-9 February 2014), The Lego Movie received $69,050,279 million. In total, it grossed $252,756,197 million. [17] The Lego Movie won the kids’ feature film prize at the BAFTA Children’s Awards Sunday, fighting off competition from Maleficent, How to Train Your Dragon 2 and Frozen. [18]

If I Stay

If I Stay recounts the story of Mia Hall after suffering a car incident that puts her in a coma. During her out-of-body experience, she has to decide if she wants to wake up and live a completely different life. During her journey she decides what she wants to do. The film is directed by R.J. Cutler and it stars Chloe Grace Moretz. [19]

Photo Courtesy of IMDb.com [20]

During its opening weekend (22-24 August, 2014), If I Stay earned $15,679,190 million. To date, it has grossed $50,474,843 million domestically. [21]

Annabelle

Annabelle reunites the filmmakers behind 2013’s hugely successful supernatural thriller The Conjuring. A couple begins to experience supernatural happenings in their house after satanic cultists invade their home. The films stars Ward Horton, Annabelle Wallis and Alfre Woodard. [22]

Photo Courtesy of IMDb.com [23]

Annabelle was big for Warner Bros. and New Line Cinema. It is the highest grossing horror movie of 2014. Directed by John R. Leonetti, Annabelle has taken over $250 million at the worldwide box office. Opening weekend (3-5 October 2014), Annabelle grossed in $37,134,255 million. [24]

Interstellar

Interstellar is a current release from Warner Bros. Pictures. Directed by Christopher Nolan, Interstellar tells the story of a team traveling through a wormhole in an attempt to find a potential planet sustainable for habitat. This film stars Matthew McConaughey and Anne Hathaway. [25]

Photo Courtesy of IMDb.com [26]

In its opening weekend (5-7 November 2014), Interstellar grossed in $47,510,360 million. It is 3.7 weeks in and Interstellar has grossed in $147,090,000 million domestically and $542,290,000 worldwide. [27]

Horrible Bosses 2

A sequel to Horrible Bosses, three men decide to start their own business but things don’t go as planned because of an investor, prompting the trio to pull off a misguided kidnapping scheme. Directed by Sean Anders this film stars Jason Bateman, Jason Sudeikis and Charlie Day. [28]

Photo Courtesy of IMDb.com [29]

In its opening weekend (26-28 November 2014), Horrible Bosses 2 grossed in $15,700,000 million. Domestically it has gained $23,010,000 million as of November 30, 2014. Worldwide it has reached $34,710,000. This movie was one of the popular to watch over Thanksgiving weekend. [30]

In other news

Cuts

On November 9, 2014 Warner Bros. began to cut their employees. These cuts will eliminate 1,000 jobs, or 12.5% of the studio’s staff. Warner Bros. is trying to increase their profitability in lieu of their weak domestic box office sales. These layoffs are part of Time Warner, its corporate parents, who also seek to cut costs. Despite the hit in The Lego Movie, it has suffered with movies like Edge of Tomorrow, The Judge and Blended. It is ranked third at the domestic box office, behind 20th Century Fox and Walt Disney Studios. [31]

Royalties

A private arbitrator has decided against the Weinstein brothers and Miramax in a dispute with Warner Bros. over royalties for the second and third Hobbit films. In 1988, Miramax agreed to sell the big-screen rights it controlled to New Line Cinema, which is now owned by Warner Bros. Warner Bros. has decided to not pay the Weinstein company royalties for the second and third installation of The Hobbit. [32]

The Stand

Director Josh Boone has announced that the studio has allowed him to turn Stephen’s King’s novel The Stand into a four-part franchise. Matthew McConaughey is said to take the role of villainous Randall Flagg. [33] The Stand is about one man who escapes from a biological weapon facility after a deadly virus wipes out most of the world’s population. The survivors are stuck in a predicament of what to do, facing both good and evil. [34]

What to Expect:

Focus

Warner Bros. Picture will release its first 2015 film, February 27. Focus is based on a veteran grifter who takes in an attractive woman under his wing. After time spent together they become romantically involved. Directed by Glenn Ficarra and Josh Requa this film stars Will Smith, Margot Robbie and Rodrigo Santoro. [35]

Photo Courtesy of IMDb.com [36]

In the Heart of the Sea

Out March 13, 2015, In the Heart of the Sea is said to be based on true events. In the winter of 1820, the New England whaling ship Essex was assaulted by a whale of mammoth size. The real-life disaster inspired Herman Melville’s Moby-Dick. But In the Heart of the Sea reveals the aftermath, as the ship’s surviving crew is pushed to their limits and forced to do the unthinkable to stay alive. [37]

Photo Courtesy of IMDb.com [38]

Directed by Ron Howard, this film stars Chris Hemsworth, Cillian Murphay and Charlotte Riley.

Video courtesy of youtube.com [39]

[1] Warner Bros. logo. Deadline. RT: 11/29/14

[2] Warner Bros. contact. warner bors. rt: 11/29/14

[3] Founded. warner bros. rt: 11/29/14

[4] What Warner Bros. does. BusinessWeek. RT: 11/29/14

[5] New Line Cinema. warner bros. rt: 11/29/14

[6] Competitors. hoovers. rt: 12/1/14

[7] Blockbuster Film Franchises. boxofficemojo. rt: 11/29/14

[8] Distribution. warner bros. rt: 11/29/14

[9] Executive Officers. warner bros. rt: 11/29/14

[10] 2013 Gross Income. variety. rt: 11/29/14

[11] 2014 3rd Quarter Income. time warner. rt: 11/29/14

[12] Employees. variety. rt: 11/29/14

[13] 2014 Films. movie insider. rt: 11/29/14

[14] Lego Movie. time warner. rt: 11/29/14

[15] About Lego Movie. imdb. rt: 11/29/14

[16] Lego Movie Image. imdb. rt: 11/29/14

[17] Lego Movie Revenue. boxofficemojo. rt: 11/29/14

[18] Lego Movie Award. variety. rt: 11/29/14

[19] About If I Stay. imdb. RT: 11/29/14

[20] if i stay movie poster. imdb. rt: 12/1/14

[21] If I Stay Revenue. Boxofficemojo. rt: 11/29/14

[22] About Annabelle. imdb. rt: 11/29/14

[23] Annabelle movie poster. imdb. rt: 12/1/14

[24] Annabelle Revenue. boxofficemojo. rt: 11/29/14

[25] About Interstellar. imdb. 11/29/14

[26] Interstellar movie poster. imdb. rt: 12/1/14

[27] Interstellar Revenue. boxofficemojo. rt: 11/29/14

[28] About Horrible Bosses. imdb. rt: 11/29/14

[29] horrible bosses 2 movie poster. imdb. rt: 12/1/14

[30] Horrible Bosses 2 Revenue. boxofficemojo. rt: 11/30/14

[31] Warner Bros. Cuts. ny times. rt: 11/29/14

[32] Warner Bros. Royalties. wall street journal. rt: 11/29/14

[33] Joseph Boone. deadline. rt: 11/29/14

[34] About The Stand. stephen king. rt: 11/29/14

[35] About Focus. imdb. rt: 11/29/14

[36] focus movie poster. imdb. rt: 12/1/14

[37] About In the Heart of the Sea. imdb, rt: 11/29/14

[38] In the Heart of the Sea Image. imdb. rt: 11/29/14

[39] In the Heart of the sea trailer. youtube. rt: 11/29/14

Warner Bros. Pictures

Posted on October 5, 2014 by htfergus

by Carly Kaplin

Warner Bros. Studios [a]

Contact Information:

Address: 3400 Riverside Drive, Burbank, CA 91522

Phone: (818) 972-8687

http://www.warnerbros.com/

Company Executives:

Kevin Tsujihara: Chairman and Chief Executive Officer, Warner Bros. [b]

Richard J. Fox: Executive Vice President, International, Warner Bros. Entertainment [c]

Thomas Gewecke: Chief Digital Officer and Executive Vice President, Strategy and Business Development, Warner Bros. Entertainment [d]

Dee Dee Myers: Executive Vice Present, Worldwide Corporate Communications and Public Affairs, Warner Bros. Entertainment [e]

Company Overview:

Warner Brother’s is an entertainment company involved in the creation, production, distribution and marketing of many different forms of entertainment. The company specializes in feature films and television. Since they were founded, Warner Brother’s has produced nearly 6,500 feature films and 3,000 television shows. Warner Brother’s Studios is a subsidiary of Time Warner and within itself has several subsidiaries. [1]

Albert, Sam, Harry and Jack Warner [f]

Company History:

Warner Brother’s was founded on April 4th, 1923 by Albert, Sam, Harry and Jack Warner. The studio released the world’s first “talkie” movie on October 6th, 1927. Before this time, the world had never seen a movie with sound. This was a groundbreaking moment in the film industry. The studio won their first Oscar for best picture in 1937 for a film biography on the life of Émile Zola. In 1955, Warner Brothers started working in television creating the drama series, Cheyenne. [2]

Financials:

Warner Brother’s Studios is one of the global leaders in film production. However, the studio was negatively impacted by a low summer box office. Luckily, video-on-demand revenue contributed and raised revenue 3% to $2.8 billion. The studio made its highest box office numbers ever with the Harry Potter movies and The Dark Knight trilogy. The Dark Knight earned the studio over $530,000,000 domestic, and over $1 billion including international sales in 2008. In 2013, Warner Brothers television programs grossed almost $1.5 billion internationally. In the same year, the international box office for films generated revenue of over $5 billion for the fifth year in a row Warner Brothers made over $4 billion in the worldwide box office. Warner Brothers currently stands at third place in the 2014 studio market share of the box office with 14.3%, behind 20th Century Fox with 17.2% and Buenavista with 16.1%. Warner Brothers has released the most movies this year out of the three top studios, making it’s position at number 3 not ideal. [3] [4]

By the end of this year, Warner Brothers will have released a total of 21 feature films. The highest grossing movie of the year for the studio was The Lego Movie, generating a total domestic revenue of $257 million and $210 million internationally, making it a total of $468 million. [5] [6]

Warner Brother’s movies by release date in 2014 [g]

MV5BNjE5MzYwMzYxMF5BMl5BanBnXkFtZTcwOTk4MTk0OQ@@._V1_SY1006_CR25,0,630,1006_AL_

Gravity [h]

Recent History

In early 2014, Warner Brother’s films won 10 Academy Awards, the most of any other studio. 7 of these awards were taken by Gravity, two for The Great Gatsby and one for Her. Gravity took home the oscar for best director for Alfonso Cuarón, visual effects, cinematography, film editing, original score, sound editing and sound mixing. [7]

What’s Happening Now?

Warner Brother’s Studios has recently announced that they will be cutting 1,000 jobs from a total of around 8,000 companywide in an attempt to decrease costs since the low box office and television results this year. After 10 years at number one in the domestic box office, it is currently at number 3. Some divisions of the company are expected to be impacted more by these layoffs than others. The finance and information technology will be cut down more than film and television production groups. [8]

The Judge [i]

Warner Brother’s recently released The Judge on October 10th, 2014. The Judge made only $45.5 million in the domestic box office, which is not the success the studio would have hoped for the movie with a $50 million production budget. It did bring in $29 million international, bringing the total gross up to $74.5 million. The movie opened at number 5 its opening weekend, competing with the new releases of Dracula Untold and Alexander and the Terrible, Horrible, No Good, Very Bad Day, which opened at 2, and 3 respectively. [9]

Annabelle [j]

Annabelle, the prequel to last year’s The Conjuring, was the studio’s highest grossing movie this season. With a domestic total of $84 million but was widely popular overseas with an international total of over $186 million, it took the number one place in the international box office its opening weekend. The production budget was only $6.5 million so Annabelle was a huge success for Warner Brothers. Annabelle was released on October 3rd, opening at the number two spot in the box office, just barely beaten out by $400,000 by the highly anticipated Gone Girl. [10]

Horrible Bosses 2 [k]

Horrible Bosses 2 is the studio’s next movie to hit theaters, opening on November 26th, 2014. The first Horrible Bosses movie, released in July of 2011 made $60 million during its opening weekend. The budget was $35 million, meaning the movie made back almost twice its budget in the first weekend. This sequel is definitely one that didn’t do as well as the first movie. This past weekend was opening weekend for Horrible Bosses 2 and opening at the number 5 spot, they made a mere $15 million domestically. Having opened on a Wednesday, they did generate some more money before the “weekend” bringing the domestic total to $23 million. But this opening weekend was a tough one in terms of competition. Horrible Bosses was competing with the second weekend of The Hunger Games: Mockingjay – Part 1 which brought in the majority of audiences for this Thanksgiving weekend. Warner Brothers expected Horrible Bosses 2 to make around $35 million opening weekend, but the production budget was relatively low, at $42 million. Warner Brothers executives are hopeful that Horrible Bosses 2 will perform better next weekend as the excitement of The Hunger Games slows down as it enters its third week. [11] [12] [13]

Excitement continues to grow for fans of The Hobbit series as the trilogy comes to an end this year with The Hobbit: The Battle of the Five Armies. It will be released on December 17th, 2014 by Warner Brothers. The most talked about aspect of the movie so far is the 45 minute battle scene which ends the movie, the biggest fight scene director Peter Jackson has ever done. [5] [14]

Warner Brothers will be releasing two more movies before the end of the year. Inherent Vice on December 12th, featuring Owen Wilson and Reese Witherspoon, and American Sniper on December 25th, with Bradley Cooper, directed by Clint Eastwood. Inherent Vice has already won the Robert Altman award, which is given to “one film’s director, casting director, and ensemble cast.” [5] [15]

Sources:

1. Warner Bros. Company Overview – warnerbros.com RT: 11/15/2014

2. Warner Bros. Company History – warnerbros.com RT: 11/16/2014

3. Time Warner Q3 Earnings Results – money.cnn.com RT: 11/17/2014

4. Time Warner Annual Reports – TimeWarner.com RT: 11/15/2014

5. Warner Bros. Future Releases – boxofficemojo.com RT: 11/21/2014

6. The Lego Movie – boxofficemojo.com RT: 11/18/2014

7. Warner Bros. Oscar Results – hollywoodreporter.com RT: 11/17/2014

8. Warner Bros. Layoffs – nytimes.com RT: 11/19/2014

9. The Judge Box Office Mojo – boxofficemojo.com RT: 11/16/2014

10. Annabelle Box Office Mojo – boxofficemojo.com RT: 11/17/2014

11. Horrible Bosses Opening Weekend – boxofficemojo.com RT: 11/20/2014

12. Horrible Bosses 2 Opening Weekend – boxofficemojo.com RT: 11/30/2014

13. Variety Horrible Bosses 2 Article – variety.com RT: 11/30/2014

14. FansShare The Hobbit Article – fansshare.com RT: 11/21/2014

15. NoneSuch Inherent Vice Article – nonesuch.com RT: 12/1/2014

Multimedia Sources

a. http://corporate.kabam.com/company/ RT: 11/14/2014

b. Warner Bros. Company Executives – Kevin Tsujihara RT: 11/15/2014

c. Warner Bros. Company Executives – Richard J. Fox RT: 11/15/2014

d. Warner Bros. Company Executives -Thomas Gewecke RT: 11/15/2014

e. Warner Bros. Company Executives – Dee Dee Myers RT: 11/15/2014

f. PBS Gallery RT: 11/16/2014

g. Box Office Mojo RT: 12/1/2014

h. IMDB Gravity RT: 11/20/2014

i. IMDB The Judge RT: 11/21/2014

j. IMDB Annabelle RT: 12/1/2014

k. Collider.com RT: 11/17/2014

l. Youtube.com RT: 12/1/2014

Warner Bros Pictures

Posted on September 18, 2012 by jdsaffre

by Jarrad Saffren

The Warner Bros Pictures logo, courtesy of WarnerBros.com.

A Brief History and Profile

Warner Bros Pictures is a major film studio that produces film, television, and music entertainment. Founded by the four Warner brothers, Albert, Harry, Sam, and Jack in 1918, Warner Bros Pictures has been a “Big Three” or “Big Six” American film studio since the development of the “major film studio” classification in the 1930s. Based on revenue and market share statistics from the 2011 fiscal year, Warner Bros Pictures is the most profitable entertainment subsidiary of the Time Warner conglomerate and the second most profitable major film studio behind only Paramount Pictures. It merges several divisions and brands including New Line Cinema, HBO Films, Castle Rock Entertainment, Warner Bros Animation, and DC Entertainment.

Financial Situation

On the strength of a lucrative summer performance at the box office that included the seventh highest grossing film of all-time (“The Dark Knight Rises”), Warner Bros Pictures had its strongest financial quarter in a year in terms of net income. Including the cost of revenue and after taxes, Warner Bros raised its net income from $430 million at the end of the second quarter of 2012 in June to $838 million at the end of the third quarter in September (1). This is the highest total for the company since it netted $822 million in the third quarter of 2011.

Unfortunately, Warner Bros’ net income is expected to drop slightly at the end of the fourth quarter. At the box office, the fall and early winter season has been a mixed bag for Warner Bros based on its two most prominent releases. Ben Affleck’s “Argo” is a smash hit that has grossed over $111 million and counting, surpassing its $44 million budget with flying colors (2). “Cloud Atlas,” on the other hand, has been a resounding box office failure in spite of critical acclaim. The film has grossed just $25 million against an estimated $100 million budget (3).

This mixed bag is not alarming because the fall movie season is typically less lucrative than the summer and holiday seasons that bookend it. As one of the most prominent film studios on the planet, Warner Bros has also finalized a steady stream of high profile releases featuring A-list stars coming out this holiday season and throughout 2013.

On a long-term scale, Warner Bros has raised its total shareholder equity this quarter to $30.02 billion, its highest total since the third quarter of 2011 (4). More people are investing in Warner Bros because the company has finally started to market its vast intellectual property holdings via alternative media sources like Flixster, a company-owned online streaming service.

Recent News

August 2012

Peter Jackson is teaming up with Warner Bros for another Hobbit trilogy beginning this December. Photo courtesy of Wikipedia.org.

In a joint announcement on the last day of the month, Warner Bros Pictures and Metro-Goldwyn-Mayer Pictures revealed that the final film in Peter Jackson’s trilogy adaptation of “The Hobbit” will be released worldwide on July 18, 2014. All three films are set in Middle-earth 60 years before “The Lord of the Rings,” which Jackson and his team adapted into an award winning trilogy of its own from 2001 to 2003. The first installment in the new trilogy “The Hobbit: An Unexpected Journey” kicks off the holiday movie season next Friday and could provide an end-of-quarter financial boost for the company. The second “The Hobbit: The Desolation of Smaug” will be released on December 13, 2013. (5)

September 2012

In the first week of September, Jack Horner was named Executive Vice President, Theatrical Communications, Warner Bros Pictures Group. Sue Kroll, President, Worldwide Marketing, Warner Bros Pictures, created this new position. Horner will primarily handle corporate PR issues relating to the film division. He will work closely with the domestic and international publicity units of the film division as Warner Bros tries to expand its reach across multiple platforms and cultures. Horner most recently worked at News Corporation, where he was Vice President of Corporate Affairs and Corporate Communications. (6)

About a week after the Horner announcement, shooting began for “The Hangover Part III,” the third and final film in director Todd Phillips’ wildly popular comedy trilogy. The project is a team effort between Warner Bros Pictures and Legendary Pictures. Bradley Cooper, Ed Helms, Zach Galifianakis, and Justin Bartha are back to star as the beloved “Wolfpack” foursome of Phil, Stu, Alan, and Doug. “The Hangover Part III” is scheduled for a worldwide release on May 24,2013. (7)

October 2012

Always staying proactive, in addition to “The Hangover,” Warner Bros Pictures announced a slate of four new films set for release during 2013. “The Incredible Burt Wonderstone” stars Steve Carell, Steve Buscemi, and Jim Carey as dueling magicians on the Las Vegas strip. It comes out on May 15^th. “The Conjuring” stars Vera Farmiga and Patrick Wilson as paranormal investigators who are forced to take on the most horrifying case of their careers in a secluded farmhouse. It hits theaters on July 19^th. “We’re the Millers” stars Jason Sudeikis as a small-time pot dealer forced to travel to great lengths to pay off a debt to his big-time supplier. It will premiere on August 9^th. “Prisoners” stars Hugh Jackman as a desperate father who abducts the man he suspects is behind the kidnapping of his eight-year-old daughter. It is set for release on September 20^th. (8)

“All You Need is Kill” is based on a 2004 Japanese sci-fi novel of the same name. Photo courtesy of Wikipedia.org.

Looking even further into the future, Warner Bros Pictures, Legendary Pictures, and Village Roadshow Pictures announced jointly that “All You Need is Kill,” a sci-fi thriller starring Tom Cruise and Emily Blunt and based on the book of the same name, will be released on March 14, 2014. The film is a futuristic, society-on-the-brink drama where an alien race is swiftly destroying the human race. Cruise and Blunt star as the military lieutenant and Special Forces warrior tasked with destroying the alien invaders and saving the world. (9)

Such a bright future would not be possible without Warner Bros’ landmark past. This January, Warner Bros Pictures will pop the corks on a yearlong celebration of its 90^th anniversary. On the strength of the largest film library in the world–6,800 feature films including 22 Academy Award-winning Best Pictures–Warner Bros will be releasing seven new exclusive film collections to DVD and Blu-ray. 100 of the films will be on DVD, 50 on Blu-ray. Both will be the largest such collections of their formats in history to date. Several classics will also be released individually on Blu-ray for the first time including “The Jazz Singer” and “Driving Miss Daisy.” (10)

In addition to its innovative approach for bringing old classics onto newer formats, Warner Bros is also getting in on the newest media. In the last week of October, after announcing its anniversary celebration, Warner Bros revealed that it is teaming with Paramount Home Media Distribution to release more than 600 catalog titles from the Paramount film library via Flixster, the Warner Bros movie streaming and discovery service. Warner Bros will now have exclusive rights to Blu-ray and DVD distribution of those movies in the US and Canada, expanding the company’s massive reach into the pivotal Internet streaming sector. (11)

Finally, to conclude its busiest month of the third quarter and most progressive technological month of any quarter in recent memory, Warner Bros Home Entertainment agreed to a multiyear deal with Redbox, a DVD, Blu-ray, and video game distribution service owned by Coinstar, to bring Warner Bros titles to Redbox kiosks. All Warner Bros titles will be released to the kiosks just 28 days after their initial retail release dates. In addition, Redbox has agreed to promote Ultraviolet, Warner Bros innovative streaming service that would allow consumers to buy a title once and then access it anywhere on any device. (12)

November 2012

Warner Bros picked up in November right where they left off in October, continuing its mass effort to release content across multiple platforms. The new hobbit trilogy is not even out in theatres yet, but it is already hitting the mobile circuit. Warner Bros Interactive Entertainment has teamed up with Kabam, a leading producer of multiplayer games for electronic devices, to launch “The Hobbit: Kingdoms of Middle-earth” app for iPhone, iPad, iPod touch, and Android devices. The game is based on collective strategy with other users and is free for all consumers of the aforementioned devices. (13)

In the midst of these new platforms, Warner Bros did not forgot about the one that made it a player in the first place: the big screen. In 2003, Warner Bros became one of the first film companies to partner with the IMAX Corporation. A few weeks before Thanksgiving, the two sides agreed on a new 20-picture deal over the next three years. Among the anticipated Warner Bros titles that will be showcased via the IMAX experience are “300: Rise of an Empire” (August 2, 2013) and “The Hobbit: The Desolation of Smaug” (December 13, 2013). (14)

References