Hulu

Posted on February 18, 2016 by Jonah Rappaport

hulu company logo [1]

Founded: March 2007 by Beth Comstock & Jason Kilar

Jason Kilar [3]

Beth Comstock [2]

CEO: Mike Hopkins

Mike Hopkins [19]

SVP, Head of Distribution: Tim Connolly

Tim Connolly [19]

SVP, Head of Content: Craig Erwich

Craig Erwich [19]

SVP, General Counsel: Chadwick Ho

Chadwick Ho [19]

About

Hulu is an OTT (over the top) streaming service launched in 2008 to provide users with “hundreds of thousands of hours of the best of the best television programming and movies to subscribers with limited commercials” [4]. Hulu offers its services in both the United States and Japan on two pay scales: “with limited commercials for $7.99 per month or with no commercials for $11.99 per month” [4]. New users can also try Hulu for a 30-day free trial.

Compared to other OTT streaming services like Netflix and HBO Go, Hulu has the benefit of being owned by three of the largest programming distributors: NBCUniversal, Fox, and Disney-ABC. In total, Hulu has over 500 content partners [4], providing them a great advantage in programming over their competitors. On the advertising side, Hulu has partnerships with over 2,000 brand and companies, helping it gain recognition as one of “the top ad-supported online video sites” [4]. Hulu boasts a subscriber base of 9 Million users whose viewership trends are tracked by ComScore, Nielson, and Quantcast.

Background

Hulu was first announced during the Super Bowl XLII broadcast via an Alec Baldwin-starring commercial. Initially, the platform was available for free via an ad-supported system and at a premium level called “Hulu Plus” without ads. Archived content from its three powerhouse distributors (NBC/Fox/Disney) could be viewed in on an unlimited basis on both platforms. In 2011; however, Hulu announced that content would be available on the service the day after premiering once users authenticated their service-providers [5]. Later that year, the company struck a deal with the CW Network to also premiere their content next-day [6]. Two years later, Hulu signed on with BBC Worldwide North America to “bring as many as 2,000 episodes from 144 different BBC titles to a wider American audience” [7].

In Early 2015, AT&T struck a deal with Hulu to allow for streaming on “the telecom company’s websites and mobile apps” [11]. In June of 2015, Showtime became “the first premium service to be offered by Hulu” [8], in a monumental deal that allowed the company to effectively compete HBO Go by offering the addition of Showtime‘s premium content at only an additional $8.99/month as compared to HBO Go‘s $11.99/month charge [8]. This deal also showcased the Hulu platform’s ability to support premium add-ons, highlighting them as a powerful distribution tool for premium content providers. In

Original Programming

In 2011, Hulu partnered with documentary film-maker, Morgan Spurlock, on a 6-episode series titled, “A Day In The Life” [9]. The show was available to both free and premium subscribers and chronicled Spurlock as he followed a famous individual around for a day. In 2013, the company ramped up it’s original content by premiering “three original series and seven exclusive shows” [10]. As of April, 2016, the platform boasts 23 original titles, ranging from shows like The Awesomes to Deadbeat.

Exclusive Rights Deals

Currently, Hulu is focussed on acquiring rights to exclusive content and original series in order to lure potential users. This January, the company gained exclusive rights to stream “Lifetime’s critically acclaimed drama series from A+E Studios, UnREAL” [11] This move, which gambled on the success of a critically acclaimed show after it’s first season, highlights the mindset of much of the company’s moves thus far in 2016. In addition to UnReal, Hulu also picked up the rights to Chance, “a provocative psychological thriller that focuses on a forensic neuropsychiatrist who reluctantly gets sucked into a violent and dangerous world of mistaken identity, police corruption and mental illness” [12].

On January 27, Hulu announced a “landmark output deal” with IFC Films that makes “Hulu the exclusive streaming home for all future documentary releases from IFC Films, which will include all documentaries from the brands IFC Films, Sundance Selects and IFC Midnight” [15]. In a first-of-its-kind deal, all IFC films will now go directly from theaters to the Hulu platform in the first “one-window” agreement of its kind [15].

Curious George [17]

In March, Hulu and Universal announced a deal that gives the platform exclusive rights to the Curious George series for past and future releases within the window of a three-year deal [16]. In total, Hulu users “gain access to all nine seasons – over 100 episodes – of CURIOUS GEORGE^® TV series”. Additionally, Hulu will be the home to all Curious George feature-length films and the destination of “direct-to-TV specials” [16].

Content Creator

Aside from picking up the rights to existing content, Hulu sees itself as a platform for content creators to flex their muscles. Speaking at the Code/Media conference, CEO Mike Hopkins said, “What we’re trying to do is give creators the resources they need … and go for it” [14]. While the company is “lacking a defining show like “Orange Is the New Black” or “Transparent,” [14] Hulu is confident in its ability to win bidding wars for broadcast smash-hits, something apparent in the company’s success at beating out Netflix and HBO Go for the rights to Fox‘s Empire.

Virtual Reality

On March 24, Hulu announced the launch of it’s virtual reality application. Available on Samsung’s Gear VR platform, Hulu says that it will be bringing all current content to the app and will be “augmenting the experience with some of the very best 360-degree video content available” [18]. Additionally, the company states that users will be able to “watch the entire Hulu 2D library in immersive 360-degree environments” [18].

Overview

With the competitive world of OTT streaming as fiery a battle as ever, Hulu sees to distance itself from the competition by providing its users with innovative, exclusive content. To reel in new customers, the company hopes to be the first to strike gold in new ventures such as virtual reality and will continue to hope that its licensing deals continue to drive revenues.

Sources

[1] http://www.freelogovectors.net/hulu-logo-eps-file/

[2] Dan, Avi. “GE’s CMO Beth Comstock Inspires Innovation Through Instigating.” Forbes. Forbes Magazine, 19 Apr. 2012. Web. 25 Apr. 2016. <http://www.forbes.com/sites/avidan/2012/04/19/ges-cmo-beth-comstock-inspires-innovation-through-instigating/#61e6696d3de4>.

[3] Jason Kilar, Chief Executive Officer of Hulu LLC, Speaks during A…” Getty Images. N.p., n.d. Web. 25 Apr. 2016. <http://www.gettyimages.com/detail/news-photo/jason-kilar-chief-executive-officer-of-hulu-llc-speaks-news-photo/123197454>.

[4] About Hulu.” Watch TV and Movies on Xbox, PS3, Apple TV, and More. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/about>.

[5] Stelter, Brian. “Fox to Limit Next-Day Streaming on Hulu to Paying Cable Customers.” The New York Times. The New York Times, 26 July 2011. Web. 25 Apr. 2016. <http://www.nytimes.com/2011/07/27/business/media/fox-to-limit-next-day-streaming-on-hulu.html>.

[6] Wasserman, Todd. “Hulu to Get Current Season of Gossip Girl and Other CW Content.” Mashable. N.p., 28 Oct. 2011. Web. 25 Apr. 2016. <http://mashable.com/2011/10/28/hulu-gossip-girl-cw/#0f8HZKPPEsqq>.

[7] Hulu BBC Deal: A Positive Step After Some Cloudy Times » CEOWORLD Magazine.” CEOWORLD Magazine. N.p., 18 Sept. 2013. Web. 25 Apr. 2016. <http://ceoworld.biz/2013/09/18/hulu-bbc-deal-a-positive-step-after-some-cloudy-times>.

[8] Perez, Sarah. “Showtime Becomes The First Premium Service To Be Offered By Hulu.” TechCrunch. N.p., 23 June 2015. Web. 25 Apr. 2016. <http://techcrunch.com/2015/06/23/showtime-becomes-the-first-premium-service-to-be-offered-by-hulu/>.

[9] Emami, Gazelle. “Morgan Spurlock ‘A Day In The Life’: Original Series Premieres On Hulu (VIDEO).” The Huffington Post. TheHuffingtonPost.com, n.d. Web. 25 Apr. 2016. <http://www.huffingtonpost.com/2011/08/17/morgan-spurlock-a-day-in-the-life_n_929008.html>.

[10] Gates, Sara. “Hulu Expands Original Content, Announces Three Series And Seven Exclusive Shows (VIDEO).” The Huffington Post. TheHuffingtonPost.com, n.d. Web. 25 Apr. 2016. <http://www.huffingtonpost.com/2012/05/21/hulu-expands-original-content_n_1532718.html>.

[11] Smiley, Minda. “AT&T Strikes Deal with Hulu to Offer Subscription Service to Its Customers.” The Drum. N.p., 25 Apr. 2016. Web. 25 Apr. 2016. <http://www.thedrum.com/news/2015/05/14/att-strikes-deal-hulu-offer-subscription-service-its-customers>.

[12] News.” TV Shows and Movies. Ed. Press Admin. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/posts/hulu-acquires-exclusive-svod-rights-to-unreal>.

[13] News.” Watch TV and Movies on Xbox, PS3, Apple TV, and More. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/posts/hulu-picks-up-chance>.

[14] CHMIELEWSKI, Dawn. “Hulu Finally Gets Serious With Original TV Series — But Is It Too Little, Too Late?” Recode. N.p., 18 Feb. 2016. Web. 25 Apr. 2016. <http://recode.net/2016/02/18/hulu-finally-gets-serious-with-original-tv-series-but-is-it-too-little-too-late/>.

[15] Press Admin. “HULU STRIKES FIRST EVER DEAL FOR PAY ONE WINDOW RIGHTS WITH IFC FILMS.” Hulu.com. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/posts/hulu-strikes-first-ever-deal-for-pay-one-window-rights-with-ifc-films>.

[16] Press Admin. “HULU and UNIVERSAL INK GROUNDBREAKING DEAL FOR CURIOUS GEORGE® TV.” Hulu News. N.p., 17 Mar. 2016. Web. <http://www.hulu.com/press/news>.

[17] http://www.rivercenter.org/event/curious-george-2/

[18] Press Admin. “Hulu Launches Virtual Reality Application.” Hulu News. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/posts/hulu-launches-virtual-reality-application>.

[19] Press Admin. “Executives.” Hulu Executives. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/executives>.

Hulu

Posted on December 1, 2014 by dpbaylis

by Daniel Bayliss

Hulu Logo. Courtesy of thenextweb.com [1]

Hulu Headquarters

12312 West Olympic Boulevard Los Angeles, CA 90064 [2]

Phone: 1-(310) 571-4700 Website: www.hulu.com

Twitter: @hulu

Key Executives [3]

Mike Hopkins, CEO

Craig Erwich, Senior Vice President & Head of Content

Tian Lim, Chief Technology Officer

Elaine Paul, Chief Financial Officer

What is Hulu?

Created in 2007, Hulu is a premium, over-the-top service that distributes content to millions of users that stream its programming. The Hulu destination website hulu.com was created in 2008.

Users can stream TV shows like Modern Family, Grey’s Anatomy, and Glee. That list is much more expansive, as Hulu offers programming from NBC, FOX, ABC, etc. In addition, Hulu offers numerous movies, documentaries [4], clips, its own original content, and more.

In addition to the free Hulu service, there’s also a paid subscription service called Hulu Plus. For $7.99 per month, subscribers can watch from a library of streamed shows, movies, clips, etc. that is significantly larger than the selection offered by the free service. There are also a number of electronic devices, like XBox, tablets, and phones that have the ability to stream Hulu Plus.

Photo courtesy of app advice.com. This picture shows just several devices that you can use to access Hulu Plus.

Hulu’s original programming also brings their own advertising and sponsorship opportunities into the mix [5]. Hulu also works with websites like Facebook, Yahoo!, MSN, and others to provide web syndication abilities.

Financials

Due to Hulu being a privately held company [6], the only public monetary updates come from within the company.

The year 2012 was significant for Hulu financially. According to former CEO Jason Kilar, the company brought in approximately $695 million in revenue [7], which was a 65% increase from 2011’s revenue totals.

Photo courtesy of Hulu.com. This graph shows a consistent increase between the fourth quarter of 2010 to the fourth quarter of 2012, a factual example of Hulu Plus’ increasing popularity.

The revenue increase also brought about an increase in Hulu Plus subscriber totals, bumping the total up from 1.5 million subscribers in 2011 to 3 million subscribers in 2012. These totals are the result of Hulu investing upwards of $500 million in content in 2012, in addition to the running total of $1 billion that has been paid to the content owners since Hulu’s launch back in 2007 [8]. Hulu also served over 1,000 advertisers in 2012, which was 28% more than in 2011 [7].

Hulu experienced more financial success in 2013 [9]. Their revenue and subscription totals rose to $1 billion and 5 million paying subscribers, respectively [10]. And under the assumption that it holds onto its subscribers for a year, Hulu is set to make $479 million just in subscription revenues.

In July 2013, the three companies that own Hulu — Fox Entertainment Group, NBCUniversal and Disney — invested $750 million in Hulu for its future endeavors and investments. As of September 28, 2013, Hulu had collected a total of $380 million of that number [11]. This investment came on the heels of the three companies deciding against a sale of Hulu.

Within the Company

A huge part of Hulu’s success is due to all their advertising efforts, which includes branded content like the Ford–sponsored show Escape My Life and Subway-sponsored The 4 to 9ers. While branded content is an increasingly popular trend, one that Hulu has taken advantage of in the past [12], November’s departure of Bryan Thoensen, the head of branded content at Hulu, from the company has caused Hulu to change its efforts. Hulu’s new plan will revolve around sponsorships sold for the their self-produced content [13]. This is different from the past when Hulu would also bring along shows and combine them with brands from the start.

Photo courtesy of adage.com. This screenshot of Hulu’s NewFronts portion of their website shows some of its brand content work for 2014 [13].

Back in October it was reported that CEO Mike Hopkins was considering reducing the amount of advertisements that pop up on Hulu Plus [14]. No definitive answer has been issued as to whether or not this will happen. Some executives within the company encouraged the idea due to statistical data suggesting the company’s heavy ad usage. In a study conducted by Comscore in December 2013, Hulu showed users 82 ads per month, while YouTube monthly total for ads seen by users was about 32 [15].

Photo courtesy of app advice.com. This picture shows the Hulu app on an iPhone. There’s a “free” selection of videos as well as the possibility of upgrading to Hulu Plus, as seen in the upper-left hand corner.

Apple‘s decision back in 2011 to receive 30 percent of each Hulu Plus subscriber’s monthly bill was finally justified this year. In early October it was confirmed that Hulu’s most recent update made it compatible with iOS 8 and on the iPhone 6 and iPhone 6 Plus. The Hulu in-app update also gives users the ability to subscribe to the Hulu Plus service as soon as they open the app [16]. which means that Apple takes over the billing relationship for those customers.

Hulu also confirmed in late October that it has renewed its distribution deal with Viacom. In the newest deal was the agreement to continue streaming shows like Comedy Central’s “The Daily Show with Jon Stewart” and “Workaholics,” MTV scripted shows “Awkward” and “Happyland,” and numerous Nickelodeon shows due to the desire for a more expansive selection for kids [17].

More Content Updates

After they were cancelled by ABC, comedy shows Selfie and Manhattan Love Story have been picked up by Hulu [18]. Selfie’s creator Emily Kapnek tweeted the news out on November 20. Kapnek also said that the show’s six remaining un-aired episodes would also immediately be made available on Hulu.

Photo courtesy of guardianlv.com.

Hulu will also now stream “HuffPost Live Conversations” as agreed upon between Hulu and the Huffington Post’s digital video branch last month [19]. The deal, which Hulu hopes will increase its informative news display, will span three years.

Original Content Updates

Photo courtesy of liljas-library.com

Among the many items offered on Hulu are some shows created originally for Hulu. Hulu’s original content selection received a huge boost when the company issued a straight-to-series order for a show based on a Stephen King novel. J.J. Abrams’ Bad Robot Productions will produce 11/22/63, which was originally written by King in 2011 [20]. The intense, thriller will revolve around a teacher that has to travel back to 1963 to stop Lee Harvey Oswald from assassinating then-president John F. Kennedy.

Photo courtesy of imdb.com

Due to its increasing popularity, the company has decided to bring back Hulu Original “The Wrong Mans” for a second season [21]. A joint venture between Hulu and BBC Comedy, the show will return with four brand-new episodes that pick up with characters Phil Bourne (James Corden) and Sam Pinkett (Matthew Baynton), who were assumed to be dead, coming back and venturing off on some journey across the world. The season premieres on December 24.

Hulu has also started planning for 2015 with news of another original content piece [22]. The company ordered a new TV show called Difficult People to begin production early on next year. The show comes with executive producers Amy Poehler and Dave Becky, and Billy Eichner and Julie Klausner will star in Difficult People [23].

Sources

[1] Hulu Company Logo, thenextweb.com, RT: 11/29/2014

[2] Hulu Company Description, Bloomberg Businessweek, RT: 11/29/2014

[3] Hulu Executives, Hulu.com, RT: 11/29/2014

[4] Hulu Documentaries, Hulu.com, RT: 11/29/2014

[5] Hulu Original Programming, Hulu.com, RT: 11/29/2014

[6] Hulu: The IPO That Never Happened, Inside Business 360, RT: 11/29/2014

[7] A Big 2012, Hulu.com Blogs, RT: 11/29/2014

[8] Hulu 2012 Breakdown, Gigaom, RT: 11/29/2014

[9] Hulu 2013 Breakdown, Subscriptioncontent.net, RT: 11/29/2014

[10] Hulu 2013 Sales, Bloomberg, RT: 11/29/2014

[11] Walt Disney’s 2013 Fiscal Year, Walt Disney’s 2013 Annual Fiscal Report, RT: 11/29/2014

[12] Farmed and Dangerous, Tubefilter, RT: 11/29/2014

[13] Hulu Restructures Branded Content Plan, adage.com, RT: 11/29/2014

[14] Hulu CEO Mulls Cutting Number of Ads, NYPost, RT: 11/29/2014

[15] Hulu Plus May Cut Back Ads, Cynopsis Media, RT: 11/29/2014

[16] Hulu Makes Peace With Apple’s 30 Percent Cut, Gigaom, RT: 11/29/2014

[17] Hulu-Viacom, Variety, RT: 11/29/2014

[18] Hulu Picks Up ABC-Cancelled Shows, Deadline, RT: 11/29/2014

[19] Hulu Adds HuffPost Live Videos, Huffington Post, RT: 11/29/2014

[20] Hulu Orders New Show Based on King Novel, Hollywood Reporter, RT: 11/29/2014

[21] The Wrong Mans Back on Hulu, The Futon Critic, RT: 11/29/2014

[22] Hulu Picks Up Difficult People, comingsoon.net, RT: 11/29/2014

[23] Hulu Orders New Show, TV Series Finale, RT: 11/29/2014

Hulu

Link

by Sarah Thaler

Hulu LLC
12312 West Olympic Boulevard
Los Angeles, CA 90064
Phone: (310)-571-4700
Fax: (310)-571-4701
www.hulu.com

Company Overview
Both a website and over-the-top subscription service, Hulu provides online video streaming of a wide variety of video that range anywhere from current hit television series, movies, and webisodes to behind the scenes footage and movie trailers from an array of networks. In it’s current standing, Hulu is only offered to residents of the United States and Japan; regions outside of these countries are blocked by an IP address location. The Hulu platform allows users to access content through internet-receiving devices such as popular gaming consoles like the “Wii” and “Xbox”. Internet-viable televisions, set-top boxes, tablets, and of course, the PC are also used to transmit content instantly. Hulu’s display presents content in a flash video format to ensure speedy streaming and high-quality resolution; selected media can be streamed in HD depending on the network providing the syndicated content. Web syndication services are also provided by Hulu to companies like Facebook, AOL and Comcast to keep users within reach of supported affiliates. Hulu was created in 2008 initially by Beth Comstock as a joint venture of NBCUniversal Television Group (Comcast), Fox Broadcasting Company (21st Century Fox) and Disney–ABC Television Group (The Walt Disney Company), and was partially funded by Providence Equity Partners. However, in October of 2012, Providence Equity Partners sold it’s ten-percent share of Hulu LLC and is no longer a part of its holdings. [1] [2]

Key Executives: [2]

Mike Hopkins [a]

Chief Executive Officer

Chadwick Ho [b]

Senior Vice President and General Counsel

Elaine Paul [c]

Chief Financial Officer

Jean-Paul Colaco [d]

Senior Vice President and General Manager of Advertising

Financials

Hulu’s ad-supported business model is portion of it’s revenue along with customer purchases of subscriptions to Hulu plus. Because Hulu is a private holding, quarterly financials are not reported or disclosed to the general public. However, former CEO Jason Kilar revealed the 2012 figures, along with the numbers Hulu has achieved in the past five years in a blog post that wrapped up the fiscal year to perhaps illustrate the stark progression in the company’s net value. In 2012, Hulu broke records generating a 65% increase from their 2011 numbers and grossing $695 million in revenue, an all-time high for the company. [3] [4]
[e]

The Hollywood Insider briefed Hulu’s 2012 financials as well and reported that:

“The Hulu Plus subscription product, which launched in November 2010, boasts 3 million paying subscribers today, more than twice what they were at the end of 2011.The service increased title offerings by 40 percent in 2012 to 60,000 TV episodes, 2,300 TV series and 50,000 hours of video on Hulu and Hulu Plus. Kilar also said Hulu spent more than $500 million to acquire content this year.”

Viewership and Programming
[e]

Viewership numbers of Hulu users are measured through the same rating companies that track other media-viewing platforms such as Neilson, Quantcast, and ComScore. According to their findings, viewership numbers are steadily decreasing despite their impressive revenue for the 2012 fiscal year dropping from 19 million viewers in December 2011 to 12 million in August 2012.

[f]

Hulu’s current content partners (NBC, ABC, Fox, Current TV, ION Television, USA Network, Bravo, Fuel TV, FX, NFL Network, Speed, Big Ten Network, Syfy, Sundance, E!, G4, Versus, A&E, Oxygen and online comedy sources such as Onion News Network) allow the company to distribute their content on the Hulu website while Hulu reaps (on average) thirty to fifty percent of the advertising revenue generated by the shows it distributes.

Watch Battlefield trailer here

Hulu does have a few of their own original content segments that air exclusively on their webisode-style platform. In 2011, the launch of their first series “The Morning After“, a satirical, comedic news show, on Hulu plus. This marked a moment in the company’s transition from a strictly content-distributing-only business model to one of both content distributing and producing. In January 2012, Hulu announced the release of their first scripted program “Battleground”, a political drama series shot in through a documentary style lens to air on the free Hulu platform to appeal to wider audience numbers. Also included in Hulu’s repertoire of original content are “The Fashion Fund”, a female-audience geared reality series where the winner of the show will receive $300,000 to start their career in the fashion industry, “Up To Speed” a historical travel series, and “A Day In the Life”a documentary series that follows a musician and producer.

^{In April of 2012, Hulu added four more shows to their list that they have promised to air in the next few years if funds and viewing numbers permit; We Got Next, The Awesomes, Don’t Quit Your Daydream, and Flow. Today, Hulu has joined forces with BBC to create a series that satisfies consumer craving for British humor and comedic thrill; “The Wrong Man” [5] [6]}

^{Watch The Wrong Man trailer here}

What’s Next?

[g]
Hulu continues to grapple with possible methods of surpassing it’s big-name competitors such as Netflix, Youtube, iTunes, and Amazon. To separate themselves from the rest, Hulu aims to keep their content on the cutting-edge and easily streamable for its users.

pay-TV bundles: The Wall Street Journal on November 12th 2013 posted an article discussing Hulu’s interest in offering subscribers pay-TV bundles. Hulu has recognized that binge watching has become a shameless trend in viewership. According to the journal article companies willing to participate and partner with Hulu in the projected route to pay-TV are Comcast Corp., Time Warner Cable Inc., Cox Communications Inc., AT&T Inc.,and Verizon Communications Inc. Hulu has also discussed arrangements with AT&T to bundle its Hulu Plus subscription service with their wireless broadband offerings. [7]
HuluPlus integration with iOs and Chromecast: On October 21st, 2013 Hulu announced on it’s official blog that HuluPlus will be adding iOS support for Google’s popular Chromecast device, which plugs into any HDTV to let users watch online videos from tablets, smartphones or computers. HuluPlus first came to Chromecast on iPad and Android. The HuluPlus app also allows users to browse content, pause shows and add episodes to a queue, while simultaneously “casting” it to a TV. The Hulu Plus integration with Chromecast will convert the app into a custom remote letting users control video on their Chromecast connected TVs, while allowing them to browse the Hulu Plus app directly from their iPhones as well. [8] [9]
[h]

Sources (written content)

[1] http://www.hulu.com/about

[2] http://www.crunchbase.com/company/hulu

[3] http://www.hollywoodreporter.com/news/hulu-ceo-jason-kilar-exit-408664

[4] http://blog.hulu.com/2013/01/04/some-news-to-share/

[5] http://www.bloomberg.com/news/2013-07-31/hulu-targets-binge-viewers-with-full-release-of-original-series.html

[6] http://www.huffingtonpost.com/2012/05/21/hulu-expands-original-content_n_1532718.html

[7] http://online.wsj.com/news/articles/SB10001424052702304644104579193833342811814

[8] http://blog.hulu.com/2013/10/21/hulu-plus-for-chromecast-live-on-iphone/

[9] gizmodo.com/hulu-is-coming-to-chromecast-987997861

Image Sourcing

[a] http://t0.gstatic.com/images?q=tbn:ANd9GcQe3GtayDsc6qVZlMRUZy4cFGzZKOGrU4teP0iXXbmnJp5bvt05YA

[b] http://www.crunchbase.com/person/chadwick-ho&h=250&w=166&sz=49&tbnid=lxWCbqjcOdKFdM:&tbnh=142&tbnw=94&prev=/search%3Fq%3Dchadwick%2Bho%2Bimage%26tbm%3Disch%26tbo%3Du&zoom=1&q=chadwick+ho+image&usg=__UcaWScc1ANZNgcTUZ8ZL3GOKLNQ=&docid=5D_TNAiT1nLo6M&sa=X&ei=EBWNUo-SH8W14AO31oHQDg&ved=0CC0Q9QEwAA

[c] http://www.thewrap.com/hulu-disney-elaine-paul-cfo

[d] http://adage.com/article/digital/hulu-ad-chief-jp-colaco-latest-depart-video-service/244501/

[e] http://blog.hulu.com/2013/01/04/some-news-to-share/

[f] http://appadvice.com/appnn/2012/05/hulu-rumor-what-is-this-1985

[g] http://www.huluvsnetflix.net/tag/netflix-vs-amazon-vs-hulu-plus/

[h] http://gizmodo.com/hulu-is-coming-to-chromecast-987997861

NewsCorp/Fox

Posted on April 5, 2013 by Adam Kloos Jr

by Adam Kloos

News Corporation

Fox Broadcasting Station

[1][2]

Contact Information [3]:

1211 Avenue of the Americas

New York, NY, 10036 United States

(212)-852-7000

http://www.newscorp.com

Key Executives [6]:

Rupert Murdoch, Chairman and CEO

[7]

Rupert Murdoch is the Chairman and Chief Executive Officer of News Corporation. He is very active within the company and continues to expand into new media outlets.

Jose Maria Anzar, President

[9]

Jose Maria Aznar is the president of News Corporation and former Prime Minister of Spain.

HRTS Kicks Off With "A Conversation With.. Chase Carey"

Chase Carey, President and COO

[10]

Chase Carey is the President and Chief Operating Officer of News Corporation.

Natalie Bancroft, Director

[11]

Natalie Bancroft is the Director of Newscorp. She is part of the Bancroft family that used to own the Dow Jones Media [5].

Gaude Lydia Paez, Vice President of Corporate Communications

[12]

Gaude Lydia Paez is the Vice President of Corporate Communications at FOX Broadcasting Company.

Overview:

News Corporation is a corporation made up of a large number of various media businesses. News Corporation has assets in film, magazine, newspapers, direct satellite television, news, cable broadcasting, cable programming, television programming and broadcast, as well as sports teams and social media [4]. The media conglomerate was created and is currently under control of Rupert Murdoch, who according to Forbes is the 26th most powerful person in the world and the 91st richest[5]. News Corporation currently operates on 5 continents that include North America, South America, Europe, Asia, and Australia [8]. Their main competitors include CBS, NBC/Comcast, and Disney. The FOX Broadcasting Company was launched in 1986 as a fourth broadcast station that has been largely successful in competing with the Big Three. It owns 27 different stations in the US and many more internationally. Throughout the early 2000s until 2012 FOX was the number one watched station by young adults, 18-49 [13].

History:

The history of News Corporation stretches back to 1952, when Rupert Murdoch inherited ‘The Adelaide News,’ a newspaper company his father owned. After returning from school to run the company, Murdoch greatly improved its profits. From there he acquired a number of other newspapers throughout Australia and New Zealand before eventually moving to the British market in the mid-60s. In 1973 he turned his attention to the US where he began buying up American newspaper publishers. In 1980 he announced the creation of News Corporation as a global holding company [4].

In 1985, News Corporation acquired 50% of TCF Holdings which was the parent company of 20th Century Fox. In 1986, 20th Century Fox launched FOX, an alternative to the already existing broadcast stations ABC, CBS, and NBC [14]. In the early 90s, FOX signed a contract with the NFL, giving them the rights to broadcast NFL games on Sundays. Today FOX continues to be the preferred station of youner adults with popular shows such as The Simpsons, American Idol, Glee, Family Guy, Bones, and The X Factor [15].

What They Are Doing Presently?

In 2011, News Corporation was caught in a huge phone-hacking scandal that involved the family of a murdered British school girl by News of the World. There were also accusations of phone-hackings of the London subway bombing victims, families of deceased British soldiers, and an FBI investigation of possible phone-hackings of 9/11 victims. As a result of this, Rupert Murdoch shut down publication of the magazine, News of the World in England and 12 people were arrested. This scandal also caused the company to withdraw a $12 billion bid for shares of British Sky Broadcasting [16]. The arrests and investigation continued into late 2012. http://www.youtube.com/watch?v=ZIZNXZVNk74

Apart from the scandal, News Corporation announced in 2012 that they plan to split into two publicly traded holding companies. One division would take care of all film and television assets including 20th Century Fox film studio, Fox Broadcasting Company, and Fox News. The other would have control over the company’s publishing division that includes The Times of London, The Wall Street Journal, and The New York Post. Rupert Murdoch would remain chairman of both companies while Chase Carey would remain Chief Operating Officer of the entertainment and media company [17].

What Are Their Plans For The Future?:

Disney and News Corp. are currently in negotiations over the video streaming service Hulu. Jason Kilar, the current CEO of Hulu is planning to leave his postion, and the interim CEO for now is senior vice-president Andy Forssell. Once News Corp. and Disney finalize their negotiations, a permanent CEO will be named to take over Hulu. There has been recent talk of both Disney and News Corp. planning to buy out each others stake in the company. Both companies admitted that Hulu was losing money due to the high costs of liscensing television shows and computer servers [18].

Fox Broadcasting Company is looking forward to “Fox Now,” a collection of apps for mobile devices. These apps allow audiences to view their favorite FOX shows and allow viewers to be more interactive with the content. “T-Commerce” is part of the “Fox Now” app that enables viewers to shop online while watching the show New Girl. The items from the show such as clothing and other paraphenelia would be available to audiences in real time [13].

Programming:

American Idol, 2002-present

[19]

American Idol has been a long running success on the Fox network. It first aired in 2002 and had been the number one watched show for eight consecutive seasons through 2011. The show is very interactive with the audience because the millions of viewers get to decide which contestants get to move on to the next round each week, before eventually choosing the winner [20].

The SImpsons, 1989-present

[21]

The Simpsons is the longest running prime-time animated comedy series in the history of television. Created by Matt Groening in 1989, it is currently in its 24th season. The show focuses on the lives of a dysfunctional lower class family in Springfield. The show is typically family friendly [22].

Family Guy, 1999-present

[23]

Family Guy was created by Seth McFarlanein 1999. Family Guy has remained a hit on Fox since that time and gained an undeniable cult following. Also focusing on the lives of a dysfuncitonal working class family, this show contains content for more mature audiences with it’s slapstick and often raunchy humor. The show is currently in its 11th season [22].

Financials:

By the end of 2012, News Corporation had assets that equaled out to $63 billion and saw a revenue of $34 billion, the highest it had ever been. This was up from 2011 by about $500 million. The increase in revenue can be attributed to its deals with Netflix and Amazon.com for its sitcoms and films [6]. Currently a share of News Corporation is $30.68 [24]. This is improved from exactly one year ago when a share was going for $23.18. Stockholders have been pleased with the strong growth over the past few years, especially the 2011-2012 fiscal year.

Works Cited

1. http://www.logok.org

2. http://www.zenithotimedia.blogspot.com

3. http://www.hoover.com

4. http://www.corporatewatch.org

5. http://www.forbes.com

6. http://www.newscorp.com

7. http://www.guardian.co.uk

8. http://www.nndb.com

9. http://www.en.mediamass.net

10. http://www.hollywoodreporter.com

11. http://www.nymag.com